Episodes
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I am excited for you to hear this week’s episode with Krista Walsh. Krista is a website copywriter and strategist for client-based businesses, which means that she writes your website so that you not only attract more clients but also the right clients, the kind who are confident they want to work with you — and won’t settle for anyone else. In this week’s episode, she gets personal and opens up about how therapy helped her validate her pain and find a way to process it. She dives deep into how it helped not only her personal life but how therapy can reshape your business and propel you forward.
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Episodes manquant?
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In this week’s episode, I sit down and chat with Lizzy Colombo. She is the owner and lead designer of White Point Creative, a boutique creative agency that specializes in brag-worthy brand identities and custom Showit websites for lifestyle brands and wellness entrepreneurs. We talk about why white labeling is a good fit for her, how it can save you years of work when you’re starting, and how she learned the important lessons to speak up, just ask, and just go for it
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In this week's episode, I sit down with my partner in life and in business; my fiancé Danny! After a poll on Instagram, you all wanted to hear more from him. I forced him to sit down with me and chat for the podcast. We have a candid chat about what it's like to start and run a separate business together, how we handle both working from home, our roles in our relationship, and he answers some of your questions from Instagram.
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In this week’s episode, I interview Rachel Greiman, of Green Chair Stories. She founded her company, a copywriting collective for photographers, in 2014 and is now a team of 5 writing websites, selling products, and offering coaching for photographers as well. I love Rachel’s passion for not only working alongside designers but helping them find their own voice for their copy.
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In this week’s episode I wanted to chat through my own personal feelings on imposter syndrome in hope’s that it helps any fellow designers going through something similar. There’s a lot of talk in creative spaces around imposter syndrome but not enough around the root of it. I talk through how imposter syndrome shows up for me in my business, and personally, how the term itself has always felt off to me, and some steps both you and I can tackle this very real societal problem.
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In this week’s episode, I chat with Kelsey Kerslake a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presence for over a decade while also helping them be in complete alignment with the lives they want to live and the values they hold. In this episode we will chat about the steps to take to create a self-sustaining system for your business, how to begin living an aligned life, and why alignment does not mean you are happy all of the time.
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When you invest in yourself it’s like letting the universe see that you know that you’re worth it. But, taking that final step to invest in the future you can’t quite see yet is not easy nor should it be. Good investments should lead to a real change in your business, and change is uncomfortable, scary, and hard. After some trial and error with my own business, I truly believe in the value of investing big in one’s own business.
In this week’s episode, I chat about, the 3 things I consider when investing, questions I ask myself before investing, mindset shifts for making big decisions and when not to invest.
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As designers, we can get stuck in the day-to-day, task oriented, things in our business and never zoom out and see the big picture. We don’t have the space to dream about our business and what we want things to look or feel like. As entrepreneurs, it’s easy to find tasks to fill our work days up but then the end of the week comes and we believe we’ll never have time to work on our business and not just in it. In this week’s episode I dive into where I think designer’s keep getting stuck, how I set aside time to work on my business, and why I think if you want to attract your dream clients you need to stop worrying about your process.
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Growing and running a business can feel like you’re always searching for the next great thing. We hit one of our goals and then immediately begin striving for that next goal, all while testing all of the tactics to see what sticks. When is it enough? What does it take to feel contentment in work and life? In this week’s episode I spoke with designer Franzine who is all about the anti-hustle culture and slow intentional living. We talk about the identity anxiety facing designers, how she started practicing mindful consumption, and why learning more about herself was the key to a fulfilling, small business.
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In this week's episode I go into detail on what we accomplished in my business in Q1 with real numbers, some personal struggles behind the scenes that ultimately effected my business goals, burnout, what I actually spent on my business and how I learned from all of those that scaling a business can look different then I used to believe.
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In this week's episode I chat with designer Arlina Roman. I had the privilege of doing a 1:1 mentorship with her and we chat about why she invested early on in mentoring and courses, how mentoring propelled her design business, and how she is always striving to never stop learning.
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Last year I did something I never dreamed I would be able to do. And while it was exciting it was also the scariest thing I’ve ever done. In today’s episode, I talk about how hiring my first employee helped me not only with my workflow, but helped me create my ideal company culture, how I knew when it was time to switch from contracted work to a full-time employee, and the struggles I’m still trying to figure out around no longer being a solopreneur.
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In today’s episode I chat with Chaitra who is the founder of Pinkpot Studio which is a Shopify design studio for product based businesses. After 3 years in business, she took an 18 month maternity leave. When she returned to her business in 2020, it forced her to take a hard look at her process, ideas around pricing, and how to be resilient when you start with $0 in income and no client roster. We chat about how she went form $0 to a 6 figure business in 12 months, the 3 steps she took to focus her business, and how a seemingly overnight success was actually 5 years of failing and learning to just keep working.
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As business owners we have to be self-motivated. But what happens when we lose it? Being bored, getting too comfortable, burned out, or scared of the next level, can hold you back from finding that motivation. There are no rules for motivation, and everyone is motivated by different things. I think a key to staying motivated is knowing WHAT you are motivated by. In today’s episode, I talk about what uncommon idea motivates me and how I’m currently trying to see motivation in a new light to grow myself and my business, forward.
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I dive into where my journey with money started at a young age, the good and seemingly harmful ideas around money are, and questioning the emotional ties we carry around money.
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One of the hardest things I’ve ever done is run a business. It stretches me every single day. And I think that I’m not alone in that.
I think that in the age of social media where we only see people behind the scenes it can get really discouraging. we think everyone has it figured out.
Surprise! I have no idea what I’m doing so, step into clarity with me as I keep figuring out this online business thing and record it for you on the podcast! So far, I’ve had a lot of highs, a lot of lows, and weathered a few shit storms and I’ve learned a lot along the way.
When you see others touting the dream of traveling around the world, working 5 hours a week, or growing their 7-figure business while sipping cocktails on a beach - it can feel a little or a lot a bit, lonely.
So, I want to take you along on my ride, where I’ll share as candidly as possible about this wild ride of entrepreneurship. I hope that you’ll learn alongside me as I share about things as I’m learning them and as I navigate the things that come up with me.
It feels crazy to start this story over ten years ago when I was in college, but I think that every single stepping stone in my journey has taught me something really invaluable and led me to where I am now.
College
I went to college for communication arts (design meets illustration and advertising).
My junior year I changed my major to crafts. Not like the gluing macaroni to paper plates kind of crafts - although that sounds fun. I learned metalsmithing, ceramics, and fiber arts for example.
It taught me a lot about creative problem solving. With crafts, you must work within the constraints of the medium or material. It forces you to think creatively on how far you can push them to get to your desired product. I think it also taught me how to break down big projects into smaller doable tasks.
I then worked for a fine jewelry artist. My job was to set teeny tiny diamonds into gold and platinum. I was still learning and would lose those teeny tiny diamonds so often!
I can’t believe I didn’t get fired.
I would feel so awful, but my boss was so patient, and she would always be like “well they’re still in the building somewhere”. I really admired her both as a leader an artist, and as a human.
Moving Across the Country
So, after I graduated college, I sold everything I owned, witch really wasn’t much at all. And decided to move across the country with my then boyfriend. We packed up his jeep with our two dogs and drove across the country. I remember pulling up to our rental that we had only seen from Craigslist photos.
In that time, I started my own business making jewelry. I sold my products on Etsy and in some little boutique shops in the area on consignment. I also did craft festivals like Renegade Craft. This time in my life I started to learn about branding. I really had to hustle hard to make products, booths for craft shows, sales and branding my own small business.
I took a month off from working my day job to travel and do craft fairs for my jewelry business. It was a lot of fun but so much work and by the end I think I ended up losing money from the travel, hotels, and food.
Looking back, I can see that I underpriced my work and it made me feel really defeated. I was so burnt-out, and I became stagnant with dreams for the future.
Mobile Bar
Fast forward to my next job, I met my now fiancé while I was working in bars inside of restaurants. I was a cocktail waitress, and he was the bartender. Together we decided to start a mobile bar and run it inside of an old 1970’s horse trailer.
The trailer needed a lot of work. We didn’t own any power tools or know what we were doing but we were so passionate about this thing. We would commute 1.5 hours each way to work on the trailer after our jobs. When it came time to do the website and branding...
