Episodes
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2025 is right around the corner, and it’s time to supercharge your subscription program! In this episode of Subscription Prescription, I’m sharing actionable strategies to help you master subscriber retention, improve acquisition, and grow your business. Learn how to:
Evaluate your current strengths and weaknesses in acquisition and retention.Optimize your subscription fundamentals like payment processing, onboarding emails, and cancellation flows.Test new offers and upsells to maximize lifetime value and subscriber satisfaction.Whether you’re running a DTC subscription business or managing a service-based model, these insights will set you up for success in the new year. Let’s make 2025 your best year yet for subscriptions!
📬 Don’t miss our newsletter for even more tips: newsletter.thesubscriptiondoc.com
📲 Connect with me on LinkedIn or Twitter: Matthew Holman, The Subscription Doc
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What can subscription brands learn from the world of sports streaming, elite sports teams, and telecommunication giants? In this episode, I sit down with Tom Burrell, a retention expert with experience at DAZN, Manchester United, and leading telecom companies. We dive into the unique retention strategies these industries use and discuss how they can be adapted for the subscription business space.
If you're looking to boost your retention by leveraging insights from unexpected industries, this conversation is a must-watch.
🔗 Connect with Tom Burrell: https://www.linkedin.com/in/tomburrell1/
📰 Subscribe to Tom's newsletter for more retention insights: The Retention Blueprint
📧 Get weekly tips on subscription growth and retention: https://newsletter.thesubscriptiondoc.com
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Episodes manquant?
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In this episode, I delve into strategies to fully leverage your subscription platform's capabilities. While these platforms offer a wealth of features and data, it's crucial to discern which insights are directly applicable to your brand and which should be approached with caution. I'll guide you on how to effectively utilize the valuable information provided by your subscription app partner and identify areas where a tailored approach is necessary.
Key Takeaways:
Identifying actionable insights from your subscription platformUnderstanding the limitations of generic dataCustomizing strategies to align with your brand's unique needs By the end of this episode, you'll be equipped to make informed decisions that enhance your subscription business's performance.Subscribe for More Insights: Stay updated with the latest strategies to grow your subscription business by subscribing to my newsletter: https://newsletter.thesubscriptiondoc.com/ -
In this episode, I sit down with Bryan MacDonald to uncover the secrets behind his eCommerce success. From fulfillment strategies to customer experience and retention, Bryan shares how brands can creatively stand out and keep customers loyal by focusing on quality. Discover how lessons from unconventional industries—like ammunition—are fueling success in unexpected markets, including pet food!
🎧 Highlights Include:
- Retaining customers with a quality-first mindset
- Creative eCommerce strategies from fulfillment to CX
- Building customer loyalty and long-term growth
Follow Bryan on LinkedIn and check out his ASOM podcast: https://www.youtube.com/@theASOMpod.
Sponsored by STORD Looking to optimize your logistics? STORD offers fulfillment solutions tailored for eCommerce brands. Start with STORD here: https://www.stord.com/get-started. -
In this episode, I sit down with retention expert Al Salomon to explore the critical strategies that help DTC brands improve retention and maximize lifecycle marketing. With experience at DIME, Wuffes, and other leading brands, Al shares valuable insights into the key differences between retention and acquisition strategies, as well as the often-overlooked opportunities for subscription brands.
We’ll also discuss practical tactics to unlock retention success and why too many businesses are leaving money on the table by focusing solely on acquisition.
Looking to streamline your content creation process for BFCM? Penmo helps you scale your content with ease, whether it’s blog articles, landing pages, or email copy. Use the code MATT20 at checkout for 20% off your first month at Penmo.
Check it out at https://penmo.co or in the app store: https://apps.shopify.com/blog-writer-penmo
Follow Al on LinkedIn to get more of her content: https://www.linkedin.com/in/alejandra-salomon-532b51165/
Subscribe to my newsletter for more in-depth interviews and actionable strategies to grow your subscription business: https://newsletter.thesubscriptiondoc.com/ -
In this episode, I sit down with Sanjay Jenkins to dive deep into the art of building landing pages that drive conversions. Whether you're running an eCommerce store or a subscription-based business, having a landing page that converts visitors into loyal customers is key to growth.
Sanjay shares strategies for effective design, copywriting, and testing that have worked for some of the biggest names in the industry. From creating compelling offers to optimizing user experience, this conversation covers it all.
Want to kickstart your content? Checkout Penmo.co or Penmo in the app store. Get 20% off your first month when you use code MATT20.
Connect with Sanjay on Twitter: https://x.com/SanjayAtPlay
Don't forget to subscribe to my newsletter for more insights: https://newsletter.thesubscriptiondoc.com/ -
In this episode, I break down the top questions I get every year about Black Friday/Cyber Monday (BFCM) for subscription businesses. Learn how to craft irresistible subscription offers that drive conversions, protect your existing subscriber base from canceling to grab deals, and explore whether gift subscriptions make sense for your business during the biggest sales season of the year.
We'll cover:
Crafting subscription offers that stand out.Strategies to prevent existing subscribers from canceling to get new offers.Best practices for offering gift subscriptions.Ready to optimize your BFCM strategy? Watch to discover proven tactics that will help you scale effectively and retain your most valuable customers.
Don’t forget to subscribe to my newsletter: https://newsletter.thesubscriptiondoc.com
Episode Sponsor: Maximize your subscription upsell potential this BFCM season! With Zaymo, you can embed a one-click upsell module into your subscription emails. In an A/B test, a popular health brand saw an 83% lift in upsell sales using this tool. Ready to see it in action? Try Zaymo’s 30-day free trial now and use code DRSUB for 25% off the first 3 months and free setup: https://zaymo.com. -
Want to take your subscription business to the next level? In this episode, I sit down with Eric Carlson, a true veteran in the subscription space who’s worked with brands like Hunt a Killer and Battlbox. We dive deep into actionable strategies for growth through ads and email marketing, covering everything from creative ad campaigns to email flows that actually retain customers. If you’re looking for insights to drive real, lasting growth, you won’t want to miss this one.
Special Offer: Check out our sponsor, Zaymo!
Zaymo helps brands boost their cross-sell revenue with one-click upsells and subscriber engagement, leading to an 83% increase in upsells. Try their 30-day free trial to see the results for yourself click: https://zaymo.com
👉 Try Zaymo
More Resources: Check out Eric Carlson’s agency at: sweatpantsagency.com
Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com -
In this video, I get into 11 real-world examples of subscription offers that are driving serious results. From price discounts and starter kits to creative bundles and free gifts, these strategies have been proven to increase conversions and grow subscriber bases. Whether you’re new to the subscription game or looking to refine your offers, these examples will give you the inspiration and tactical know-how you need to take your business to the next level.
I’ll show you how brands are using:
Price discounts to create urgencyStarter kits that hook new customersBundles that maximize value with quantityProduct variety bundles to increase average order valueFree gifts that keep customers coming back And more!
Plus, I’m offering some game changing offers with Upzelo. If you’re looking to retain more subscribers and reduce churn, check them out here: https://upzelo.com/book-a-demo.
Use code DRSUB for 25% off your first 3 months and free setup.
Subscribe to our newsletter for weekly subscription insights: https://thesubscriptiondoc.com
As a special bonus, access our ebook on how to craft a great offer: https://docs.google.com/document/d/1jkdJOTlw6uhk_mjX7j8d-hzPuNCepVbBkGdRwyavvJY/edit -
In this episode, Matt Holman sits down with Chase Clymer, co-founder of Electric Eye and CRO expert, to dive deep into conversion rate optimization (CRO) and the design tactics that can take your eCommerce store to the next level. Chase shares key insights on what you should be testing, the power of data in decision-making, and how to create a seamless user experience that converts.
Learn about tools like:
StoreTester: Perfect for testing your store's performance under real-world conditions. Check it out here:https://storetester.com/
Heatmap.com: Uncover how users interact with your website and optimize your design:https://heatmap.com/
Electric Eye: Grow your eCommerce brand with CRO strategies that deliver:https://electriceye.io/
💡 Special offer for our listeners: We’ve partnered with Upzelo, a leader in subscription retention, to bring you a special deal! Use code DRSUB for 25% off your first 3 months, plus free setup. Book a demo here: https://upzelo.com/book-a-demo.
From analyzing store data to improving your site's UX, this conversation is packed with actionable tips you can implement today. Whether you’re just starting or looking to optimize your established store, this episode is for you!
Don’t forget to subscribe to our newsletter for weekly subscription tips: Subscription Doc. -
Diving into practical retention strategies that can help you unlock long-term wins for your subscription business. Whether you’re just getting started or looking to take things to the next level, I’ll show you where to look in your subscription data to find easy opportunities for improvement. From quick fixes to long-term solutions, this episode is packed with actionable insights.
Plus, for those ready to take their retention game even further, I’ve partnered with Upzelo to offer you 25% off your first 3 months and free setup. Just use the code DRSUB when you book a demo here: https://upzelo.com/book-a-demo
Don’t miss out on these retention hacks to reduce churn and boost your subscriber base.
Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com -
In this episode, I sit down with Blake Imperl, a growth strategist known for his expertise in customer experience and conversion rate optimization. We dive deep into the power of quizzes for driving conversions and how you can leverage them to enhance your customer journey.
Blake shares practical insights on how to use CRO within emails, the benefits of prepaid subscriptions, and best practices for email content to reduce churn.
Looking to get started with quizzes? See 61 ready-to-use quiz templates here: https://www.digioh.com/product-recommendation-quiz-examples
Exclusive Offer from Upzelo Enhance your customer retention strategy with Upzelo, the platform designed to boost loyalty and reduce churn.
Book a demo with Upzelo at https://upzelo.com/book-a-demo and use the code DRSUB for 25% off your first 3 months plus free setup.
Connect with Blake Imperl on LinkedIn: https://www.linkedin.com/in/blakeimperl/
Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com -
In this episode of Subscription Prescription, we explore the crucial role of communication in scaling your subscription business. Learn how to effectively leverage email and SMS to prevent churn, increase average order value, and create loyal, long-term subscribers. Discover the do's and dont's of crafting a unified communication strategy that keeps your customers engaged and satisfied.
🔍 Key Topics Covered:
The power of email in subscription retentionCrafting an onboarding strategy that sets the right toneAvoiding common pitfalls with SMS notificationsOptimizing order confirmation and tracking emails for maximum impactWhy segmenting your subscribers is crucial for personalized communication
📈 Ready to boost your subscription business? Check out our sponsor Zaymo, and see how they helped Gains in Bulk reduce churn by 22% and increase AOV by 37%! Visit https://zaymo.com for a 30-day free trial and start improving your email strategy today.
📅 Don’t forget to subscribe for weekly insights on scaling your subscription model, and hit the notification bell so you never miss an episode! https://newsletter.thesubscriptiondoc.com
#SubscriptionBusiness #EmailMarketing #CustomerRetention #eCommerce #MatthewHolman #SubscriptionPrescription -
Welcome to another episode of Subscription Prescription!
In this episode, your host, Matthew Holman, dives deep into the world of subscription businesses with the queen of subscription boxes, Sarah Williams. Whether you're just starting out or looking to scale your subscription program, this episode is packed with actionable insights.🎯
Key Topics Covered:
The power of email marketing in reducing churn and boosting average order value.How to create an engaging subscriber experience that drives retention.Building an audience and validating your subscription box idea.Strategies for balancing customer acquisition with retention for long-term success.Real-life examples of niche subscription boxes that thrive through community engagement.Sarah also shares her personal journey from running a successful brick-and-mortar store to launching her own subscription box and helping thousands of entrepreneurs do the same.If you're serious about growing your subscription business, this is a must-watch! Plus, stay tuned until the end for a special case study on how leveraging email can drastically improve your subscription metrics.
🔗 Links Mentioned:
Check out the Gains in Bulk case study with Zaymo: https://zaymo.com/blog/gains-in-bulk-uses-zaymo-to-lift-upsells-and-decrease-cancellationsLearn more about Sarah Williams and Launch Your Box: launchyourboxwithsarah.com and her podcast: https://www.launchyourboxwithsarah.com/blog/welcome-to-the-launch-your-box-podcastDon’t forget to subscribe for more weekly doses of Subscription Prescription, where we help you scale your subscription business to new heights! If you have any questions, you can reach us here: https://thesubscriptiondoc.com -
Welcome to another episode of Subscription Prescription, where we unlock the secrets to scaling your subscription business! In this episode, host Matthew Holman dives deep into essential metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Contribution Margin. These are the building blocks for understanding how to acquire subscribers profitably.
You'll learn:
The importance of knowing your CAC and how it impacts your ad spend.How to balance upfront costs with long-term subscriber value.Strategies to boost your subscribers' Lifetime Value, including prepaid subscription options and effective onboarding tactics.Whether you're a seasoned e-commerce professional or just getting started, these insights will help you make informed decisions to grow your business sustainably. Don't miss out on these game-changing strategies!
🔔 Subscribe for more actionable tips on subscription growth every Tuesday!
💬 Got questions? Drop them in the comments below or reach out to Matthew directly on LinkedIn or Twitter at Matthew Holman, the Subscription Doc.
Connect with us at https://thesubscriptiondoc.com and subscribe to our newsletter. -
In this week's dose, Matt sits down with Kelley Thornton, the founder of men's skincare brand Tiege Hanley.
Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine.
Listen to how Kelley has built a brand focused on routine, retention, and leaning hard into what has worked for them in the past.
Learn more about how Bottomless can transform your subscription program: https://bottomless.com/
Subscribe to our newsletter for deeper insights into each week's topic: https://newsletter.thesubscriptiondoc.com -
Content is a vital part of any subscription program. Content is what brings in customers, nurtures them, and keeps them coming back form more.
From a high level, there are many different ways to create content. But in this week's dose, Matt shares his insights into creating content, including strategies to make it easier on you and your business.
To learn more about Penmo, and get your first month 20% off, use code MATT20 at checkout: https://penmo.co
Subscribe to our weekly newsletter: https://newsletter.thesubscriptiondoc.com -
Ben Sharf is the cofounder of Platter, a Shopify theme designed to eliminate unnecessary plugins and build a better purchase experience online. In this week's dose, we sit down to talk website experience, the Shopify ecosystem, and how you can deliver more for less online.
Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-sharf-b554a5b3/
Don't forget to subscription to our weekly newsletter: https://thesubscriptiondoc.com -
A controversial part of subscriptions is email. Sending them can cause churn. But it's also one of the best (or only) channels to communicate with subscribers.
In those week's dose, Matt walks through how to beef up your upcoming order emails so that they are less likely to cause churn.
He also walks through different examples of emails to include in your welcome series. When you onboard subscribers effectively with email, you reduce churn because customers adopt your product into their routine.
Read the B2B Subscription Case Study: https://autoship.cloud/product-updates/merchant-love-how-nimbus-dental-launched-b2b-autoship-with-shopify/
Grab the email templates I mention here: https://docs.google.com/document/d/1i7B1iiY_QFuQpy048XMNY6n7BTZzbGVH1jeYvvfkO6Y/edit?usp=sharing
Subscribe to our weekly email newsletter: https://thesubscriptiondoc.com -
Ryan Rouse is the cofounder of FACTOR MEALS and is currently the president of MALK Organics. He's worked on and with a lot of CPG Brands. Needless to say, he knows his stuff, and you'd be surprised to hear his opinion on subscriptions: brands should focus on active customers instead.
In this interview, live from SubSummit, Ryan sits down to talk with Matt about Active Customers and why you're leaving money on the table by not paying attention to them.
Get an audit right away with Chargeflow: https://go.chargeflow.io/thesubscriptiondoc
Follow Ryan Rouse on LinkedIn: https://www.linkedin.com/in/ryanrouse/
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