Episodes
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Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging enemy marketing and introducing relatable brand characters, we unpack the strategy behind iconic, loyal brands.
Tune in for actionable insights on building repeatable content pillars, creating social series, and staying ahead in 2025.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
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Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
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📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
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🎥Checkout Brians Content Agency
https://www.nibble.studio
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CHAPTERS:
0:00 – Intro: Kicking Off on a Rough Ankle
1:40 – How to Build a Cult-Like Following
02:00 - The Power of Narrative Building: Define Your Content in 3 Words
02:53 – What Feelings Should Your Brand Content Create?
4:10 – Examples of Killer Brand Narratives: Nike and Poppi
7:55 - Why Your Brand Mission Matters
9:12 - Internal vs External Missions: Key Distinction
10:35- Content that Aligns with the Brand's Mission: 4Ocean
11:52- Selling Products with a Purpose vs. Relying on Donations: The Case of Mozi Wash
14:45 – Introducing an Enemy: Rivalries Create Loyalty
16:42- Examples of Enemy Marketing Done Right: Kettle & Fire and FilterBaby
19:55- Strong Enemies Build Loyal Customers
20:19- Hydrox & Hunter McIntyre
21:37- How to Identify Your Enemy
22:24 – Why Characters Make or Break Your Brand
24:19- Brand Character Examples
25:06– The Importance of Character Development
26:39- Content Pillars and Their Purpose
28:42- How to Create Repeatable Social Content Series
31:13- Why You Should Creat Brand Content Series
33:22- Mr. Beast Manifesto about YouTube Content
34:25- The Importance of Writing Scripts
37:06- Brian’s Big Meeting
40:00 Ending Thoughts
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Oren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in 2025. From finding product-market fit to crafting a cohesive brand story and balancing trends with community building, Oren dives deep into the strategies behind his success.
Discover his creative process, product sampling and testing techniques, and why storytelling is essential for building a memorable brand.
Stay ahead of the curve as we explore 2025 trends and the rise of maximalism in design. Whether you’re into e-commerce, clothing, or branding, this episode is packed with actionable insights.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
Checkout Orens Brand: https://valuablestudios.com/blogs/news/behind-valuable
Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast
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NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
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Episodes manquant?
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In this episode, we're talking all about how brands tell stories and build worlds, with a special focus on streetwear and music marketing.
We break down Kody Phillips' clever Black Friday skit strategy and how Retro Muscle is tapping into 80s nostalgia to stand out in crowded markets. Plus, we dive into the shift toward social-first campaigns, the power of theme pages, and how trending audio is secretly boosting organic growth. Oh, and we also look at how a viral DJ used music, memes, and short-form content to rack up 20 million streams.
Whether you're in marketing, a creative, or an entrepreneur, this episode is packed with tips to help you step up your content game.
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WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
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NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
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www.twitter.com/@alexgarcia_atx
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TikTok Shop isn’t just a platform; it’s a goldmine if you know the right moves.
In this episode, we share step-by-step strategies for growing your sales, from hero SKUs and gamified incentives to leveraging affiliates and founder-led storytelling.
With examples and actionable tips, this is a must-watch for marketers and entrepreneurs!
Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast
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WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
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WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
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NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
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Follow Alex & Brian on Twitter and IG
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What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven marketing, this episode is all about standing out and building loyal communities. We discuss how a viral “Hit the Goal with Me” campaign —created by an intern—turned the small brand “Smashd” into a massive success.
Plus, why do mission-driven brands inspire such strong customer loyalty? We also explore how to differentiate your brand by tapping into causes, building character-based narratives, and engaging with your audience creatively.
Don’t miss this masterclass on growth and community building.
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WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
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WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
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In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use communities and creative incentives to drive real ROI. From tiered commission structures to gamified rewards.
We discuss how a strong brief with clear expectations is crucial in guiding creators to align with brand goals, and we touch on why bonuses tied to engagement metrics—like views and shares—can amplify brand visibility beyond just direct sales.
This episode also highlights how brands like 75 Hard and Bandit Running leverage long-term commitments and challenges to transform their audience into loyal advocates, creating a powerful emotional connection through shared goals and accomplishments.
Got a brand? Leave it in the comments, and we’ll brainstorm ways to engage your audience with challenges and competitions on a future episode!
📱Follow Us On Social:
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www.twitter.com/@brian_blum1
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🔥Want Free Game?
Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode.
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📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
CHAPTERS:
0:00 Intro
01:45 – The Importance of Incentives in Partnerships
03:20 - Different Kind of Incentives: Comissions
05:15 – How to Keep the Appetite High
07:00 - Bonuses Tied to Non-revenue Generating
09:11 – Grow Faster With Wix Studio
09:45 – Intersection Between Brand Marketing and Performance Marketing
13:10 –Having a Strong Brief: Differentiation
14:15 – Having a Strong Brief: Inspiration
16:30 – Including Ideas and Tips for Creating a Strong Brief
18:45 – Setting Clear Expectations with Content Creators
21:00 - Boosting Engagement with Competition/Commitments
22:00 – The OG of Brand Competitions: The 75 Hard Example
24:40 - Commitment-Based Marketing: Case Study of Bandit Running
27:11 - Bandit’s Marathon Training Program: Building Forever Fans
29:20 – Understand What Your Community Buys from You
30:00 – Find the Underlying Goals Behind Your Product
30:58 - Center Your Customers Around a Common Goal
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In Episode 52, we dive deep into what it takes to create a brand with a cult-like following. Alex breaks down the four essential pillars of brand loyalty: values, story, community, and characters.
Starting with the importance of clear values and a strong brand story, we share examples of companies like Seed, Yeti, and Muscle Milk and how their origin stories connect deeply with their audience. Next, Brian dives into brand lore, and how your brand cause lore to tell a brand story.
This episode is packed with insights on creating a loyal customer base, with actionable tips on building long-term brand success. Don’t miss it!
Don’t forget to subscribe, share, and support our journey to hit 10,000 subscribers before the year ends!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
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WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
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WATCH THE PODCAST ON YOUTUBE:
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NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
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Follow Alex & Brian on Twitter and IG
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In episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case studies of HexClad and Ridge Wallet, showcasing how these brands leveraged giveaways and sweepstakes to generate millions in revenue during traditionally slow periods. Alex then shifts focus to middle and bottom-of-funnel content strategies, emphasizing the importance of landing page funnels in nurturing leads and driving conversions. He discusses how to create effective landing pages that guide potential customers through each stage of the buyer's journey, from consideration to purchase.
This is a jam-packed episode filled with bangers! Thanks for watching!
📱Follow Us On Social:
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www.twitter.com/@brian_blum1
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🔥Want Free Game?
Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode.
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
CHAPTERS:
0:00 Are Sweepstakes back?
2:11 Hexclad’s Gordon Ramsay Sweepstakes Strategy 9:06 How Ridge Wallet $10M Giveaway Strategy
16:15 Marketing Examined Ad
16:53 The Content Funnel Strategy
17:54 Creating Middle & Bottom of Funnel Content
19:35 Banter about Diddy LOL
21:23 Creating Middle & Bottom of Funnel Content
23:15 Landing Pages for Middle of Funnel
24:12 How Position Your Brand Against Competitors
26:13 Turning Reviews & Comments into Content
28:47 Organic Content for Testing
29:37 Buying Behavior is Changing
31:38 When a post doesn’t do well…
33:10 Ending Thoughts
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In episode 50, Alex and Brian interview Courtney Johnson, An ex account manager who quit her job and become a full-time content creator making $40K+/mo. She dives into how she formulates her viral videos, how to "bait the fish" and how women can use their unique skills to succeed in business.
Checkout Courtney on Instagram: [ / courtlynnjohnson
Thanks for watching!
📱Follow Us On Social:
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Alex E / alexgarcia_atx
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🔥Want Free Game?
Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode.
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
CHAPTERS:
0:00 Intro - Courtney Johnson
1:20 Working on Marketing Team of Cowboys
2:26 Idea Generation for Viral Video
8:24 Why Courtney Wen’t Full Time Creator
9:45 How To Find your Content Niche
12:10 How to find Content Series
13:58 How to find Hooks & Hook Forumla
17:20...
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Black Friday and Cyber Monday are right around the corner. And the brands that are prepared with a solid strategy will really stand out from the competition. If you play your cards right, Black Friday can be a game-changer for your brand. In this video, we’re diving into just that.
Alex breaks down his Black Friday playbook, sharing fresh ideas for emails, ads, and promotions, plus key pitfalls to avoid. Then, Brian dives into Heart & Soil Supplement's organic content framework and how use of "tent pole" marketing to create content and sell their products.
Thanks for watching! Support us by clicking subscribe and sharing with a friend.
📱Follow Us On Social:
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Brian: https://www.instagram.com/brian_blum/
Twitter
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www.twitter.com/@brian_blum1
--------------------
🔥Want Free Game?
Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode.
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
CHAPTERS:
0:00 Intro - What to expect this episode
2:42 Refining Your Black Friday Offers
6:01 How Brands Loose integrity During Black Friday
6:45 SMS & Email Black Friday Strategy
9:58 Using Influencers Email List
12:04 How Athletic Greens Uses Their Influencers
12:55 Ad Content Strategy for Black Friday
17:15 Lead Capture Strategy for Black Friday
18:55 How to Gamify Black Friday
21:40 Abandoned Cart for Black Friday
23:30 DM Waitlist Strategy
25:08 Organic Content Strategy for Black Friday
27:50 How to Build Your Audience "Interest Graph"
32:26 Breaking Down Heart & Soil Supplements Content Playbook
35:10 Using the "Tent Pole" Strategy for a Footwear Brand
39:24 Simple Ways to Use The Founder for Content
40:50 Ending Thoughts
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As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
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WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
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WATCH THE PODCAST ON YOUTUBE:
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NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
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Follow Alex & Brian on Twitter and IG
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Let’s assemble a 95’ Chicago Bulls Dream Team, but for content! Content has never been more crucial for brand growth, yet many brands are still in the dark about what it takes to create compelling, viral, shareworthy content. In this episode, Alex breaks down the ideal content team you need to build based on your company size. He dives into the $0M to $1M, $1M to $5M, and $10M+ categories, highlighting the specific roles and salary ranges for each position. Then Brian dives into his Brand Activation Playbook, diving into brands that make there way into the US Open and the NFL. This is one of my favorite episodes. If you like it, share it with someone who needs to build a bada** content team.
Checkout our sponsor SARAL https://l.marketingexamined.com/saralpodcast
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WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
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WATCH THE PODCAST ON YOUTUBE:
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NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
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Follow Alex & Brian on Twitter and IG
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In episode 46, Alex puts down a masterclass around developing your brand content strategy. He dives into developing brand narratives, testing videos, pillars, content themes, and everything you need to know to create an 8-figure content strategy. Let us know if you liked the solocast style!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
Checkout our sponsor SARAL https://l.marketingexamined.com/saralpodcast
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WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
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WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
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NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
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Follow Alex & Brian on Twitter and IG
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In episode 45, Alex dives into Johnny Valentine and how he constantly goes viral with a skit concept promoting his song. Then Brian dives into Goli's insane affiliate marketing strategy for TikTok shop, creating over 17K videos in 30 days. He also breaks down one of the videos that drove $350K for Goli. Alex then goes into how to create 8 figure funnels and why they're crucial for success. This episode is one of my favorites, hope y'all enjoy. Send it to a friend.
Checkout our sponsor SARAL https://l.marketingexamined.com/saralpodcast
📱Follow Us On Social:
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Brian: https://www.instagram.com/brian_blum/
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www.twitter.com/@brian_blum1
--------------------
🔥Want Free Game?
Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode.
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
CHAPTERS:
0:00 Intro + Johnny Valentine Viral Reels
03:35 Skit breakdown visual hook, slow mo, iPhone reaction
10:25 Goli Nutrition’s TikTok Affiliate Strategy That Drove $4.1M in 30 Days
26:37 SARAL - Influencer Marketing Tool
27:52 TikTok Building Search Volume
31:00 Where to find creator communities?
31:34 Scaling & Creating 8 Figure Funnels
40:46 Ending Banter & Final Thoughts
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Building a "cult" following is transforming casual viewers into loyal customers and ultimately into super fans. This journey creates a "cult-like" following where customers become integral to the brand's ecosystem. Their audience isn’t merely transactional buyers; they are devoted fans who keep coming back for more. Building this for a brand is essential for growth and standing apart from the competitors.
In episode 44, Alex dives into a brand known as Trikko - (arabic for t-shirt) and how their faceless founder built a "cult" following on TikTok after loosing multiple 100K+ follower accounts. Then Brian dives into organic content strategizes that app founders are using to go viral and drive app downloads. This is a great episode diving into building a strong community of followers and strategies for going viral with organic content.
📱Follow Us On Social:
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Brian: https://www.instagram.com/brian_blum/
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www.twitter.com/@brian_blum1
--------------------
🔥Want Free Game?
Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode.
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
CHAPTERS:
0:00 Intro
2:42 How Trikko Built a Cult Following
23:55 SARAL Ad
25:09 Viral Organic Content Frameworks for Apps
36:42 Lifestyle Content For Brand Accounts
40:21 Ending Thoughts
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We created a step by step process to successfully launch products, check it out: https://www.marketingexamined.com/launch
In episode 43, Brian dives into why your ads are not converting, and strategies to make them more convincing and convert better. Then Alex does one of the best deep dives on product launches out there. He goes into his recent experience helping launch a product for TYR, and breaks down other brands that follow the "tease, hype, collect, push and pull" framework. This episode is filled with marketing gold all the way from converting ad strategies to product launch frameworks.
If you enjoyed it, send it to a friend who needs some marketing help, I guarantee someone came to mind..
7 Day Free Trial with Heatmap: https://l.marketingexamined.com/heatmappodcast
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NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
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Follow Alex & Brian on Twitter and IG
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In episode 42, Alex sits down with Sonny Webster, a renowned Olympic weightlifter, entrepreneur, and content creator. Sonny has made waves in the world of weightlifting and he’s also a powerhouse in the business world, managing three thriving ventures: The Lifting Zone, The Mobility Manual, and Big Friday Supplies.
In this episode we dive into some killer topics. First Sonny’s olympic journey and the highs and lows that came with it. Then Sonny’s marketing tactics and strategies for building 3 businesses at once. Then we dive into some of Sonny’s philosophy around balancing Life and work. This is an amazing interview jam packed with Sonny’s story, marketing playbooks and some high level philosophy on being present while building.
Thanks for watching and share this with a friend if you enjoyed it!
Checkout our sponsor SARAL https://l.marketingexamined.com/saralpodcast
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Follow Sonny Webster:
Instagram: @SonnyWebsterGBAs
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WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
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WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
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NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
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Follow Alex & Brian on Twitter and IG
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Episode 41 is another banger. Alex and Brian LIVE breakdown 4 brands. First, Brian dives into Oonyall Tea and gives insight into how this brand could improve its website and messaging. Then Alex dives into Strong Coffee and breaks down their website and content strategy. Then Brian quickly dives into ELEAT and strategizes some ways to position their brand, and Alex ends with "More Sauce" and how they can improve their website and content strategy.
Support Us By Checking out Heatmap & Signing up for a 7 Day Trial: https://link.mail.beehiiv.com/ss/c/u001.JnnPBCPIDxX8ubEL7d4VQ7fXGWSWiU4-us9MQEh92NWB7qGQJyCs_AgzKH781jQfJqMW1tGHwBcVp0Zog61HwQ/48d/q36P9w3LTWqL_-xNO3DCeQ/h8/h001.CYvGWVD6eAbjunWBrmINZP0SsM_Bu9gOh-DfTEEN0q0
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
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NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
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--------------------
Follow Alex & Brian on Twitter and IG
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In Episode 40, the big 4.0 baby. Alex & Brian build 3 brands live on the Podcast. The first brand is Tulster.com which Alex and Brian give insights into ad theme pages, website improvements, content ideas and more. Next up is As Above Tattoo, Brian breaks down how they should be using geotagging and optimizing for certain locations, content ideas and more. The final brand is Tales.com (impressive domain) where Alex and Brian give content, website and overall brand strategy ideas.
This is was a bada** episode. Filled with 1 banger insight after the other. Thanks for watching!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
Checkout SARAL https://www.getsaral.com/champions/marketing-examined
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WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
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NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
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--------------------
Follow Alex & Brian on Twitter and IG
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In episode 39, Alex and Brian explore the intricacies of job applications and brand strategies to compete with industry giants. Brian starts with techniques for making your resume stand out in a crowded job market and insights on what hiring managers are really looking for. Alex then analyzes how Mozi Wash is positioning itself against Tide, strategies for content from comments, and why “geturdupe” is unlikely to achieve viral success unlike their competitor dupe.com. This episode is jam packed with nothing but the best marketing advice on the internet. If you enjoyed this episode - share this with a friend and subscribe on YouTube so we can hit our 15K subscriber goal!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
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