Episodes
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In this conversation, António and Liviu Micu discuss the intersection of sustainability, consumer awareness, and regulatory changes in the market.
Liviu shares insights from his research on how consumers can differentiate between genuine eco-friendly products and those that engage in greenwashing. They explore the recent EU directives aimed at enhancing transparency and accountability in product claims, particularly focusing on durability and repairability.
The discussion highlights the importance of consumer trust and the potential impact of these regulations on businesses and the market as a whole.
If you're interested in the study "Green power to the people - Greece and UK", you can find all the information here: https://www.datadiggers-mr.com/resourcesSubscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
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Dive into an inspiring conversation as António sits down with Pravin Shekar, a true trailblazer in the world of market research. Known for his fearless innovation and entrepreneurial mindset, Pravin shares his personal journey, from early career pivots to industry-shaking decisions that shaped his path.
This episode unpacks the unique power of blending social impact with research, the art of staying creatively rebellious while honoring industry standards, and the value of cultural diversity in shaping insights. Pravin also delves into the latest technology trends sweeping Asia-Pacific and offers invaluable advice for young professionals eager to make their mark.
Whether you’re passionate about market research, social impact, or just love a good story of fearless innovation, this episode is packed with wisdom and inspiration. Join us for an eye-opening conversation that highlights the importance of networking, continuous learning, and breaking the mold in the world of insights!
If you are interested in the IGNITE! Conference you can find all the information here: https://www.esomar-apac.com/Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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Episodes manquant?
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In this conversation, Kristyna and Vit from NMS Market Research discuss their award-winning project on sexual violence in the Czech Republic, focusing on public perception and legislative change.
They explore the impact of polarized societies on policy-making, the importance of public opinion research, and the role of market research in understanding societal issues. Their insights highlight the need for stakeholder collaboration to drive change in legislation and public perception.
Discover more about this competition ➡️ https://lnkd.in/ePFY6Enr
And more about the research from Kristyna and Vit ➡️ https://researchworld.com/articles/research-got-talent-research-for-legislative-changeSubscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this insightful episode of Talking Insights, host Antonio is joined by Xabier Palacio to discuss the ICC/ESOMAR Code of Conduct, a key document upholding integrity within the market research industry.
They explore the history of the code, why it matters, and the extensive consultation process involving professionals, companies, and associations worldwide. Xabier shares how the code addresses modern challenges, such as AI and privacy, ensuring responsible research standards.
Whether you’re a market research veteran or new to the field, this episode offers a deep dive into the ethical backbone of our industry.
Learn more about the code here: https://esomar.org/code-and-guidelines/icc-esomar-codeSubscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this episode of Talking Insights, we sit down with Garrett Chandler from The Evolved Group to talk about ‘The Book of Boobs,’ a unique project aimed at changing societal perceptions of body image, particularly for women who’ve undergone reconstructive surgery.
Discover how the combination of art, photography, and technology is helping women make empowered, informed decisions about their bodies, and hear about the role of insights in driving this important initiative forward.
Learn more about The Evolved Group: https://www.theevolvedgroup.com/
Stay tuned for our episodes every Wednesday and special series on Mondays!
This episode was sponsored by Question Pro! (https://www.questionpro.com/)Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this special episode, Antonio hosts Xabier Palacio to discuss the evolution of data analytics and the insights industry. From the historical context of industry reports, the growth of research software, the impact of AI on the workforce, and the interconnectedness of various sectors within the insights ecosystem. The conversation highlights the importance of quality insights, the democratization of data, and future trends shaping the industry.
This is the first of a 3 episode series following the work done at ESOMAR. Every Monday for the next 3 weeks, you can expect to learn more about a part of the company and its impact on the world.
Stay tuned for more!
Learn more about the report "Evolution of the Data, Analytics and Insights Industry" here: https://esomar.org/the-evolution-of-insightsSubscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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Welcome to another episode of Talking Insights!
In this special episode recorded live at the ESOMAR Congress in Athens, we explore the impact of the cost of living crisis on different socioeconomic groups with An Hodgson from Euromonitor and co-author Jana Rude. Discover how inflation reshapes consumer behaviour and how businesses respond with nuanced strategies. We delve into the research methodologies behind their insights, which span data from over 100 economies, and discuss how technology plays a crucial role in driving adaptation and innovation.
This episode is brought to you with the support of Question Pro (https://www.questionpro.com/)Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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This week, we try to find the truth on Talking Insights!
Andrea Micolta López and Valentina Acevedo Marulanda from Postobón, Colombia discuss the Say-Do gap in consumer behaviour, emphasizing the importance of understanding what consumers actually do versus what they say.
They share insights on how their app collects real-time data on beverage consumption, the significance of anonymity in research, and the need for brands to connect with consumer passions. The discussion also highlights the cultural nuances in market research, the role of technology in gathering insights, and the balance between technological tools and human understanding in effective marketing strategies.
One of the key insights from this conversation is that cultural context is crucial for effective market research, which is really in line with the recent episodes.
Thank you Andrea & Valentina!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling Say-Do gap, consumer behaviour, brand strategy, market research, technology in marketing, cultural insights, consumer passions, anonymity in research, consumer insights, brand connectionSubscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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Welcome to another episode of Talking Insights!
In this insightful conversation Serge Mumbu (Target SARL) discusses the unique challenges and opportunities of conducting market research in Africa. He emphasizes the importance of understanding the continent's diversity, the role of innovation and technology, and the need for continuous learning and adaptation in the field. Serge shares his journey in building a market research company and highlights the significance of customizing research methodologies to fit the varied cultural and economic landscapes across African countries.
If you want to know more about Target SARL: https://directory.esomar.org/company/3835/TARGET-SARL
The next Africa Community Circle is on the 17th of October, with the focus on exploring the role and future of online panels in market research, specifically in the context of Africa. 🎟️ You can join the event here: https://event.on24.com/wcc/r/4718179/148E6CC4893BE2D7AD22B2533CFDF3EB
This episode was recorded live at the ESOMAR Congress in Athens and sponsored by Question Pro.Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this conversation, Dr Vivienne Ming discusses the relationship between AI and human potential, exploring how AI serves as a tool for understanding human behaviour and creativity. She emphasizes the importance of human uniqueness in a world increasingly influenced by AI, the paradox of information overload leading to decreased innovation, and the need for individuals to explore their originality amidst technological advancements.
Learn more about Dr Vivienne's work here: https://socos.org/
and learn about The Human Trust fund here: https://www.thehumantrust.org/
Chapters00:00
Introduction to AI and Human Potential03:05
The Evolution of AI and Its Applications05:59
The Intersection of AI and Human Creativity08:50
The Role of AI in Communication12:11
The Importance of Human Uniqueness15:05
The Information Exploration Paradox17:53
The Future of Human Creativity in an AI WorldSubscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
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Welcome to another episode of Talking Insights!
This week, we have Lucy Davison and Iosetta Santinni with us to discuss next week’s workshop from the ESOMAR Academy called “Beyond Storytelling”.
Years of storytelling have empowered us to create better reports, yet we strive for a greater impact and resonance within our organizations. We aim to break free from drowning in data and confusing our stakeholders. After all, what good is a well-told story if it goes unheard?
This exclusive virtual training offers you access to six hours of enriching content, divided into three engaging live sessions. Designed to elevate your skills at your convenience, you'll have the opportunity to download resources, connect with the trainer, and earn a certificate upon course completion. Additionally, the training will be available on-demand for up to 12 months for paid delegates.
🗓️📌22 October, 13:00 - 15:00 UTC
💡Secure your spot now:
https://esomar.org/trainings/beyond-storytelling
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
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Welcome to another episode of Talking Insights!
This week we have Lester Sualog and Beatrice Dy with us to discuss Sustainability in the Banking System.
They share their backgrounds and motivations for focusing on sustainability. The conversation covers topics such as integrating sustainability into banking practices, the challenges banks face in becoming more sustainable, the potential for greenwashing, and the importance of trust between banks and consumers. They also discuss the idea of a global standard for sustainability in banking.
🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️
This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will join us in Athens! 🌟Discover the innovative strategies these industry leaders use to elevate their market research and marketing efforts.🚀
Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝
🏛️ Secure your spot now:
www.esomar-congress.com/
Let's craft the future together!
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Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
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#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongress
Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
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Welcome to another episode of Talking Insights!
Today, we are thrilled to have Marta Bierca join us to discuss the significance of diversity in market research, emphasizing the importance of considering gender identity and moving beyond traditional binary perspectives.
The conversation also touches on how Gen Z and millennials are redefining concepts of feminism and masculinity. It highlights the influence of pop culture and the role of brands in embracing a more non-binary approach. The discussion emphasises the importance of brands taking genuine action and involving non-binary individuals in the conversation.
🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️
This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will join us in Athens! 🌟Discover the innovative strategies these industry leaders use to elevate their market research and marketing efforts.🚀
Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝
🏛️ Secure your spot now:
www.esomar-congress.com/
Let's craft the future together!
————————————————————————————————————————————————
Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24#diversityandinclusion #MarketResearch #ESOMARCongressSubscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
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Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.
In this special conversation between Joaquim Bretcha from ESOMAR and the Price Whisperer, Per Sjofors where he shares his expertise in pricing strategies for higher sales volume, revenue, and profitability.
He emphasizes the importance of understanding how every aspect of a company affects pricing, from marketing and sales to product differentiation. Per discusses his process of conducting pricing research and using AI to analyze data and develop actionable recommendations. He also highlights the role of the CEO in implementing effective pricing strategies and elevating the company to the next level. Per compares pricing approaches in different countries and addresses the challenges of price increases and inflation. He concludes by emphasizing the value of delivering a value message alongside price increases.🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️
This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀
Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝
Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at [email protected].
🏛️ Secure your spot now:
www.esomar-congress.com/
Let's craft the future together!
#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongress
Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
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Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.
In this conversation, Dan and Julia discuss their experience at the ESOMAR Art&Science of Innovation Conference and the importance of curating diverse and meaningful content. They also touch on the topic of AI and its integration into research, as well as the evolving perception of AI in the future. The conversation takes a humorous turn as they attempt to explain the game of baseball to each other. Overall, the conversation highlights the value of cultural context and the need for human understanding in the age of AI.
🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️
This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀
Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝
Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at [email protected].
🏛️ Secure your spot now:
www.esomar-congress.com/
Let's craft the future together!
#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongress
Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
• Research World - http://bit.ly/2UQpbul
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• Follow us on Twitter - http://bit.ly/2ZtT0PJ
• ESOMAR LinkedIn - http://bit.ly/2Drifcg
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
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Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.
In this episode, we’re excited to host Ben Shea, co-founder of Santa Box, to discuss the use of AI and biometrics to understand human emotions and reactions.
Ben explains that traditional data collection methods often miss subconscious cues and that combining emotional recognition, facial coding, and eye tracking can provide a more comprehensive understanding. He also highlights the potential applications of this technology in branding, advertising, education, and beyond. He emphasizes the importance of investing in data teams and insights professionals to leverage AI effectively.🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️
This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀
Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝
Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at [email protected].
🏛️ Secure your spot now:
www.esomar-congress.com/
Let's craft the future together!
#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongress
Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
• Research World - http://bit.ly/2UQpbul
• Follow us on Instagram - http://bit.ly/2DwFVfj
• Follow us on Twitter - http://bit.ly/2ZtT0PJ
• ESOMAR LinkedIn - http://bit.ly/2Drifcg
• ESOMAR Facebook - http://bit.ly/2ZrlU37
On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
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Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.
We've invited Daniel Berkal (The Palmerston Group) to take over Talking Insights, which he quickly agreed to do but under one condition...
In this special episode, we host Jonathon Brown to discuss using hip-hop as a lens to help people learn about themselves as innovators.
He shares his experience delivering a keynote speech on this topic and how different audience groups react to it. Jonathan also talks about the hunter-farmer framework for understanding innovators and the double-edged sword of their traits. He explains how his love for hip-hop and his background in journalism and entrepreneurship led him to his current role. Jonathan emphasizes the importance of recognizing transferable skills and not limiting oneself to a specific job title.
🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️
This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀
Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝
Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at [email protected].
🏛️ Secure your spot now:
www.esomar-congress.com/
Let's craft the future together!
#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongressSubscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
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Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.
Today, we’re excited to host Amy Hilliard and Pepper Miller to discuss the importance of understanding and incorporating Black insights in market research and branding.
They emphasise the need to begin with understanding the history, beliefs, and behaviours of Black Americans while also highlighting the missed opportunities and blind spots in the industry and advocating for building diverse teams to enhance creativity and decision-making.
The conversation also explores the impact of Rihanna's Fenty Beauty line in breaking barriers and creating representation in the beauty industry. Amy and Pepper stress the importance of relevant AI tools and data that include Black perspectives. The industry must pivot and approach the Black market holistically and innovatively.
ESOMAR, ESOMARASI24, Market Research, ESOMARCongress, Black insights, Rihanna, Fenty BeautySubscribe to ESOMAR - http://bit.ly/2Vk6j6a
• Research World - http://bit.ly/2UQpbul
• Follow us on Instagram - http://bit.ly/2DwFVfj
• Follow us on Twitter - http://bit.ly/2ZtT0PJ
• ESOMAR LinkedIn - http://bit.ly/2Drifcg
• ESOMAR Facebook - http://bit.ly/2ZrlU37
On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
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Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.
Today, we’re excited to host Dave Lundahl from InsightsNow, Inc & Mimi Sherlock from IFF Nourish.
In this conversation, Dave and Mimi discuss their collaboration in using generative AI to co-create concepts in the food and beverage industry. They explain the five-step process they developed to utilize generative AI and incorporate insights from prior research effectively. They also highlight the importance of human control and responsibility in directing AI and avoiding biases. Their case study focused on identifying innovation opportunities in the bakery category and generating prototype products.
They emphasize the need for bold and sustainable innovation to solve global challenges.
#ESOMAR, Market Research, ESOMARCongress, generative AI, co-creation, food and beverage, insights, innovation, bakery, prototype products, sustainabilitySubscribe to ESOMAR - http://bit.ly/2Vk6j6a
• Research World - http://bit.ly/2UQpbul
• Follow us on Instagram - http://bit.ly/2DwFVfj
• Follow us on Twitter - http://bit.ly/2ZtT0PJ
• ESOMAR LinkedIn - http://bit.ly/2Drifcg
• ESOMAR Facebook - http://bit.ly/2ZrlU37
On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
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In this conversation, Marco Frincio and Rogier van Hulst discuss the framework for AI-driven brand strategy developed by Quantum and LinkedIn. They introduce the concept of brand density, which is based on open-ended questions that elicit associations with a brand. They explain how AI is used to analyze unstructured text data from surveys and generate synthetic open-ended responses. The speakers also discuss the benefits and challenges of using synthetic data and the potential for combining AI technology with traditional research methods.
ESOMAR, congress, Chicago, art&Science, AI-driven brand strategy, brand density, open-ended questions, associations, unstructured text data, synthetic data, AI analysis, generative AI, market insightsSubscribe to ESOMAR - http://bit.ly/2Vk6j6a
• Research World - http://bit.ly/2UQpbul
• Follow us on Instagram - http://bit.ly/2DwFVfj
• Follow us on Twitter - http://bit.ly/2ZtT0PJ
• ESOMAR LinkedIn - http://bit.ly/2Drifcg
• ESOMAR Facebook - http://bit.ly/2ZrlU37
On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
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