Episodes
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This episode of The Art of Entrepreneurship is for anyone whose sales and marketing strategies and tactics are failing to land with their audience. If you’re having a tough time driving results, it might be time to refresh.
Unfortunately, many of us can get into bad sales and marketing habits—making it all about us and our companies instead of thinking about the buyer, or getting very pushy during the sales process.
Fortunately, there are better ways to win business. Tune in for sales and marketing best practices.
If you like this episode, check out these resources.Podcast: Marketing and sales strategies to fill your pipelinePodcast: 8 ways to start fresh in marketing and salesPodcast: Are you making these 5 sales & marketing mistakes?Submit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
Production support is provided by Accelity.
More about the show: www.jackiehermes.com/podcast
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It’s a lesson you probably learned in grade school, but today, we’re going to talk about its application to business: what goes around comes around.
I’ve always been a big believer that what you put into the world is what you get, for better or for worse. I’ve seen this play out countless times with business opportunities and with client and employee relationships.
Tune in for a short and sweet list of things that you will never regret when it comes to treating others with kindness and respect.
If you like this episode, check out these resources.Podcast: How you treat peoplePodcast: Integrity is everythingPodcast: You are who you surround yourself withSubmit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
Production support is provided by Accelity.
More about the show: www.jackiehermes.com/podcast
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This episode of The Art of Entrepreneurship is for anyone who’s juggling the chaos of building a business while keeping their relationship intact.
My guests today are Gunjan and John, a power couple who built a thriving business together. Gunjan, John, and I discuss how they balance their roles, handle the inevitable disagreements, and navigate the challenges of running an international company as a married couple.
Make sure you tune in for tips on setting boundaries, managing conflicts, and finding the right balance between business and love.
About Gunjan & JonGunjan and Jon Bradshaw are a Utah-based power couple behind Codebase, a company that connects American businesses with top-tier Indian developers. Jon is a serial entrepreneur with experience in technology and venture capitalism, while Gunjan provides expertise in marketing, PR and media.
Website; LinkedIn (Jon); LinkedIn (Gunjan)
If you like this episode, check out these resources.Podcast: Q&A: questions we get as a two-entrepreneur household (starring my husband, Ryan Calton)
Podcast: Hiring friends and family
Podcast: Co-leading a business while staying in sync w/ Jenny Weeden
Submit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
Production support is provided by Accelity.
More about the show: www.jackiehermes.com/podcast
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This episode of The Art of Entrepreneurship is for anyone who feels like they’re perpetually drowning in their to-do list and can’t catch a break.
I recently read Greg McKeown’s book, Effortless, and I sped through it because I really needed to hear his lessons. We’ll talk about shifting from "Why is this so hard?" to "What if this could be easy?" and why rest isn’t actually for the lazy. Spoiler: sometimes the simplest solution is actually the right one.
Tune in for some real talk on ditching the “work hard, crash hard” mentality. We’ve got tips on how to reframe your productivity game and stop making life harder than it needs to be.
📚 Effortless: Make It Easier to Do What Matters Most by Greg McKeown – https://gregmckeown.com/books/effortless/
If you like this episode, check out these resources.Podcast: Are you addicted to work?Podcast: Are you productive or just “busy”?Podcast: 5 ways to maximize productivity from my favorite book: Make TimeSubmit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
Production support is provided by Accelity.
More about the show: www.jackiehermes.com/podcast
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This episode of The Art of Entrepreneurship is a follow-up from last week’s conversation about elevating your company culture with an internal Net Promoter Score (NPS) survey.
This week, I’m joined again by Jenny Weeden, my business partner and President at Accelity. We discuss how we’ve made personal and cultural changes in the business to promote greater feedback, develop management styles, create a safe workplace, and cultivate the team that fits the direction we want to take the company in.
Tune in to learn how we went from dreading anonymous employee feedback to dying to read it—and what it meant for our team.
About Jenny WeedenJenny Weeden is President and Partner at Accelity, a marketing agency focused on growing scaling businesses. She understands startups and scaling companies, having been a first-time small business entrepreneur as a co-founder of Women’s Entrepreneurship Week, a week dedicated to connecting, supporting and empowering women professionals in the Milwaukee area.
In her free time, Jenny loves volunteering at Kinship Community Food Center and, as a proud UW-Madison alumni, cheering on the Wisconsin Badgers.
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If you like this episode, check out these resources.Podcast: Elevate your company culture with an internal Net Promoter ScorePodcast: Co-leading a business while staying in sync w/ Jenny WeedenPodcast: How to handle challenging working relationshipsSubmit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
Production support is provided by Accelity.
More about the show: www.jackiehermes.com/podcast
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This episode of The Art of Entrepreneurship is for anyone who wants to know what their team is really thinking (but is too afraid to ask).
A Net Promoter Score, or NPS, is a common tool for measuring customer experience. It asks customers to rate how likely they are to recommend a brand to a friend on a scale of 1 to 10.
We applied the same concept at my marketing agency, Accelity, to gauge employee sentiment. In this episode, I cover why you need to ask what employees think at work and the tough but important lessons we’ve learned from four years of surveys.
Tune in to learn how to run an internal NPS for your organization!
If you like this episode, check out these resources.Podcast: Feedback is a gift, even when it sucksPodcast: Bad leadership habitsPodcast: How do you build trust in business relationships?Submit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
Production support is provided by Accelity.
More about the show: www.jackiehermes.com/podcast
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In this episode of The Art of Entrepreneurship, Jackie talks about 10 common leadership patterns that can hurt teams. From shiny object syndrome to retaliation and more, Jackie talks through how to become a better leader and grow out of bad habits.
If you like this episode, check out these resources.Podcast: The professional habits that stop you from success w/ Matt MaletichPodcast: Re-examine your habits to start the new year off strongPodcast: Become a better leader by learning how to change your mindSubmit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
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This episode of The Art of Entrepreneurship is for anyone who has or is thinking about bringing in a partner in your business.
My guest today is Jenny Weeden, President of Accelity and former pod guest. Jenny and I discuss the origin stories of our journeys with Accelity, the personal and professional growth we’ve experienced together, and how to navigate and find comfort in deeply intertwined working relationships. We also dive into the challenges of adjusting to our new co-owner relationship and celebrate this exciting milestone.
Tune in for insights on managing personal and professional boundaries, tips on evolving your career within a company, and advice on overcoming entrepreneurial challenges.
About Jenny WeedenJenny Weeden is President and Partner at Accelity, a marketing agency focused on growing scaling businesses. She understands startups and scaling companies, having been a first-time small business entrepreneur as a co-founder of Women’s Entrepreneurship Week, a week dedicated to connecting, supporting and empowering women professionals in the Milwaukee area.
In her free time, Jenny loves volunteering at Kinship Community Food Center and, as a proud UW-Madison alumni, cheering on the Wisconsin Badgers.
Website
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If you like this episode, check out these resources.Podcast: Take charge of your professional development w/ Jenny WeedenPodcast: How do you build trust in business relationships?Podcast: Q&A: questions we get as a two-entrepreneur household (starring my husband, Ryan Calton)Submit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
Production support is provided by Accelity.
More about the show: www.jackiehermes.com/podcast
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“That wasn’t my intention”... I hear this a lot. Heck, I’ve said it a lot. As humans, it’s in our DNA to engage with each other, and because we’re humans, that engagement can be messy. So when our good intentions get perceived as negative, that can hurt.
In this episode of The Art of Entrepreneurship, I dig into a recent example of how my good intentions were perceived, and why the perception of others matters. I’ve noticed this becoming increasingly important in my professional life—especially as a leader.
Listen in until the very end for a few tips to make sure our intentions and the reception of our words and actions are aligned!
If you like this episode, check out these resources.Podcast: When words and actions don’t alignPodcast: Other people’s reactionsBlog: Sometimes protecting is a disserviceSubmit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
Production support is provided by Accelity.
More about the show: www.jackiehermes.com/podcast
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Are you a founder who is raising money—or thinking about raising money in the future? This episode is for you.
My guest today is Alex Chompff, an entrepreneur and investor whose ventures include a fund for underrepresented founders, namely women and entrepreneurs of color. Alex and I discuss why these communities are typically passed over for investment, why investors are making mistakes when they do this, and how other founders can get in front of investors like him.
Make sure you tune in for an inspiring story about one of the founders he works with (Shark Tank fans will love it), plus Alex’s advice on getting your business in front of angel investors.
About Alex ChompffAlex is the Co-founder and Executive Director of Evolution Ventures and Lead General Partner of MinervaFund, an active early stage venture capital firm investing in women and traditionally underrepresented founders.
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If you like this episode, check out these resources.Podcast: Find the right funding strategy for your startup w/ Paul Bianco, CEO of GraphitePodcast: Succeed at work by embracing your identity & power w/ Tricia Montalvo TimmPodcast: BootstrappingSubmit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
Production support is provided by Accelity.
More about the show: www.jackiehermes.com/podcast
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I recently found myself re-reading the outline from an episode I did last year, and I thought you’d like to as well. We’re talking about how to change your mindset and reset when you’re feeling down.
In this episode, you’ll have the opportunity to think through the way you think, the way you act, your habits and how you can work for yourself instead of against yourself.
Stay tuned for 7 tips that will help you stop self-sabotaging and get back to being your best self!
If you like this episode, check out these resources.Podcast: Embracing your authentic self and inspiring the next generation w/ Dr. Tori EllisPodcast: Discomfort: is it growth or the wrong direction?Podcast: Re-examine your habits to start the new year off strongSubmit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
Production support is provided by Accelity.
More about the show: www.jackiehermes.com/podcast
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My guest today is Bri Seeley, an entrepreneur coach who helps women achieve the goals in their businesses that they struggle to envision for themselves.
Bri and I cover a range of thought-provoking topics including how to stop overworking and underliving, how women can use entrepreneurship to close the pay gap, and how companies can build an entrepreneurial environment where people feel respected and treated like humans (what an idea!).
Bri has so much energy and she’s really going to captivate you with this interview!
About Bri SeeleyWith over 17 years of entrepreneurial prowess, TEDx Speaker, and multi-award-winning businesswoman Bri Seeley is your go-to source for defying norms and achieving audacious goals without sacrificing yourself. From launching her eponymous fashion label, gracing red carpets, to winning prestigious awards, Bri's journey embodies resilience and transformation. Now, as a sought-after coach, speaker, and best-selling author, she empowers ambitious female entrepreneurs worldwide to design their own success stories. Featured in Good Morning America, Forbes, and more, Bri is the epitome of unstoppable.
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If you like this episode, check out these resources.Podcast: Maniscripting your dreams and finding your purpose w/ Samantha Kozuch
Podcast: Breaking through your upper limits—the discomfort of growth
Podcast: Break free of “good girl habits” at work w/ Lisa Carmen Wang
Submit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
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This episode of The Art of Entrepreneurship is for anyone ready to put on their thinking caps and strengthen their problem-solving muscles.
Problem solving is an important business and life skill, but after seeing a few examples in my own business this week, I want to discuss how it applies specifically to marketing.
Make sure you tune in for tips that will help you shift into problem-solving mode (one is about attitude, and one is about discipline—but I promise it’s not high school gym coach vibes!).
If you like this episode, check out these resources.Podcast: “That’s impossible” or “I can’t”Podcast: How to get buy-in from buyers, your boss, internal stakeholders, and morePodcast: Take charge of your professional development w/ Jenny WeedenSubmit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
Production support is provided by Accelity.
More about the show: www.jackiehermes.com/podcast
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This episode of The Art of Entrepreneurship is for anyone who is wondering which funding method is right for their startup.
My guest today is Paul Bianco, Founder and CEO of Graphite, a company that provides outsourced accounting and financial services for startups and growth-stage companies. Paul and I discuss the pros and cons of different funding strategies (e.g. investors, bootstrapping), cash management, and how founders should view debt.
Even if money talk isn’t your favorite (said as a creative who doesn’t totally love talking finance), Paul’s insights are a must-listen for any entrepreneur.
About Paul BiancoPaul Bianco caught the entrepreneur bug at the age of nineteen, igniting a lifelong journey of business creation and growth. From spending hours on his college campus handing out fliers for his first business venture to his invaluable experiences in consulting and venture capital, he laid a strong foundation for his brainchild, Graphite. Over nearly seven years, Paul has dedicated himself to providing entrepreneurs with accessible fractional finance and accounting services, empowering early and growth-stage companies to achieve financial prowess without the operational cost of building an in-house finance team.
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If you like this episode, check out these resources.Podcast: 3 biggest money mistakes w/ Ryan CaltonPodcast: How did I go from $0 to 7-figures without funding?Podcast: Bootstrapping**** If you got value out of this podcast, please send it to just ONE person who needs to hear this message. Or, share it on social and make sure to tag me!***
Submit your topics for the podcast: https://www.jackiehermes.com/connect
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Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
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This episode of The Art of Entrepreneurship is for anyone who is worried that employees with side hustles are a flight risk.
Leaders may not want to talk about it, but it’s more and more common that employees have their full-time jobs *and* have side hustles or entrepreneurial aspirations. Many of the team members at my marketing agency have a side hustle or run their own business. Guess what? These employees are also some of our most dedicated and highest-performing employees.
I share some tips on how we handle side hustles at my company and how we prioritize the whole person, rather than the work person.
If you like this episode, check out these resources.Podcast: Side hustles: why companies should accept them & how to grow your own w/ Carrie BohligPodcast: How to be a leader when you don’t want to be a managerBlog: Are entrepreneurial employees a flight risk?**** If you got value out of this podcast, please send it to just ONE person who needs to hear this message. Or, share it on social and make sure to tag me!***
Submit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
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This episode of The Art of Entrepreneurship is for anyone who sees people traveling the world in luxury and wonders how the heck they do it. (Hint: your business can help!)
My guest today is Spencer Howard, a credit card loyalty program and travel rewards expert. Spencer helps demystify all of those points and benefits associated with different cards, including how business owners can use their credit cards to upgrade work (or personal) travel.
Tune in for the tips Spencer shares with his own family and friends to help you maximize your credit card points strategy.
✈️ 📧 Subscribe to Spencer’s Straight to the Points Award Alerts Service https://straighttothepoints.co/the-art-of-entrepreneurship ✈️ 📧
About Spencer HowardSpencer Howard is a credit card loyalty program and travel rewards expert. He’s also the founder of Straight To The Points - the go-to resource for individuals looking to demystify credit card points so they can experience traveling in luxury for business or pleasure (and occasionally, both!). After helping family and friends understand credit card points for years, he launched STTP in 2017 and has been offering members complimentary and premium content through his Award Alert newsletters ever since (he is up to 21K members as of now!).
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If you like this episode, check out these resources.Podcast: Take your PTO! What I learned from time away from my business
Podcast: The best work is not done at your desk
Podcast: The #1 question you must ask yourself: what if I could?
Submit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
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This episode of The Art of Entrepreneurship is for anyone ready to challenge the norm by creating an organization where anyone can be a leader—even if they aren’t a manager.
Way too often we assume that career advancement means becoming a manager and having direct reports. That’s awesome for some people, but it’s not always the best use of a team member’s talent. Once you let go of having only one path for leadership, you give people multiple paths to success.
Tune in for examples of what leadership without management can look like within your organization.
If you like this episode, check out these resources.Podcast: The professional habits that stop you from success w/ Matt Maletich
Podcast: Growing your business part 2: so you’ve decided to hire FTEs
Podcast: You don’t have to improve every weakness. Here’s why.
**** If you got value out of this podcast, please send it to just ONE person who needs to hear this message. Or, share it on social and make sure to tag me!***
Submit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
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This episode of The Art of Entrepreneurship is for anyone looking to find clarity on what they really want out of their life (and if you think manifesting is a little “woo woo,” you’re not alone—stay with me!).
My guest today is Samantha Kozuch, an entrepreneur with a decade of experience and the founder of the million-dollar e-commerce business, The Maniscripting Journal. Samantha and I have a fun conversation spanning how she got her start, how she deals with the highs and lows of running a business, and lessons learned from her start as a young entrepreneur.
Make sure you tune in for her insights on manifestation, goal-setting, self-development, and a lot more.
About Samantha KozuchSamantha Kozuch, is the founder of the million-dollar e-commerce business, The Maniscripting Journal. Samantha has experienced over a decade of transformations and changes in her life during her entrepreneurial career which started right after she graduated college. She is an ex-influencer and social media business coach now running an e-commerce business while teaching others how to step into the power and create their reality truly.
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If you like this episode, check out these resources.Podcast: Your thoughts become your reality w/ Justine Sloan
Podcast: Yes, you CAN change your life & follow your dreams w/ Ike Wynter
Podcast: Breaking through your upper limits—the discomfort of growth
Submit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
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This episode of The Art of Entrepreneurship is for anyone who is butting heads with a tough customer and doesn’t know how to turn the relationship around.
Sometimes our most significant relationships start off on a not-so-great foot—that’s because when we work through hard conversations, it can often result in mutual respect.
Make sure you tune in to this rebroadcast for tactical tips you’ll be eager to try with that one extra difficult customer.
If you like this episode, check out these resources.Podcast: All customers are not good customersPodcast: How do you know if an employer, partner, or vendor relationship is right?Podcast: How do you build trust in business relationships?Submit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
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This episode of The Art of Entrepreneurship is for anyone who struggles to follow their authentic path amid the pressure of wanting to have it all.
My guest today is Dr. Tori Ellis, a transformational life and business coach. We discuss how ALL of us experience the same challenges—yes, even your coaches, your idols, and the people who seem to have everything figured out.
Join us as we cover a variety of topics, including balancing working and motherhood, empowering the next generation, social media and a lot more.
About Dr. Tori EllisDr. Tori Ellis, a Transformational Life and Business Coach and Best-Selling Author, is a native of New York with a lifelong aspiration to lead and guide others in education and the workplace. Inspired by her family's commitment to empowering youth, Tori pursued undergraduate studies in Psychology and Criminal Justice, followed by a Master’s Degree in Industrial-Organizational Psychology and a PsyD. in Human and Organizational Psychology. As a "millennial," she is dedicated to providing her peers and future generations with tools for exemplary societal contributions, emphasizing wellness, positive psychology, and entrepreneurship. Her Best-Selling book, "The Sound of Business: Seeing Entrepreneurship through Hip Hop," introduces these concepts.
Tori, now a new mom, passionately shares impactful stories to inspire children worldwide, encouraging them to pursue their passions and excel in various aspects of life, including business, education, the arts, sports, and everyday living.
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If you like this episode, check out these resources.Podcast: Bad advice: finding mentors & coachesPodcast: What I would tell my younger selfPodcast: It is not too late. You are right on time.Submit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
More about the show: www.jackiehermes.com/podcast
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