Episodes
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Our other âa-haâ moments from the conference, including observations on CTV, the state of commerce media, programmatic transparency â and the lack thereof. (Oh, and as an aside, somebody at the show told me theyâd fed my AdExchanger articles into an LLM that could practically reproduce my work in a snap. Which is cool. Not.)
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Made-for-advertising sites are roosting in reputable publishersâ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.
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Episodes manquant?
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Will data dazzle media buyers at this yearâs TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers â and rewarded others.
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Debrief on the CMAâs biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.
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Cookies arenât going anywhere. Behind Googleâs third missed deadline to remove third-party cookies from Chrome and what it means for ad tech.
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One side effect of signal loss? Media mix modeling is coming back in fashion. Googleâs Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between shoppable TV and T-commerce.
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Inside Forbesâ hidden MFA site, and the industry reactions to the ad-crammed subdomain. Plus: a dispatch from the Global Privacy Summit in Washington D.C., where ad tech is a hot topic.
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TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.
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Inside the Nubai Ventures lawsuit against Outbrain. Plus: The broadcaster-backed joint industry committee and the Media Rating Council clarify their complementary roles.
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More granular video classifications are replacing outstream video. But the move may devalue some inventory. Plus: GPTs are coming for contextual.
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Why the 4Aâs is hosting secret meetings to redefine MFA from âmade for advertisingâ to âmade for arbitrage.â Plus, a new report from Adalytics reveals that MFA-blocking solutions arenât as effective as tech vendors claim.
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In a world without cookies, ads arenât viewable and yield goes down. But itâs still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.
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Need ad creative? Hereâs what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.
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Walmart bought Vizio for a foothold in streaming â a move that will take the retailerâs ads business to new levels. Then, a deep dive into the âsky bridges,â a new term for partnerships between walled garden platforms.
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After Temuâs 5+ Super Bowl ads and billions in ad spending, will people shop like a billionaire? We discuss the strange profligacy of the discount shopping app.
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The gap analysis of the Privacy Sandbox is out. And the gap isâŠlarge. Then, a case for why hype about first-party data hasnât been matched in reality.
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After going through denial and anger over the death of third-party cookies, the ad tech industry enters the bargaining stage. Plus, top takeaways from the FTC's first-ever AI tech summit.
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Getting personalization right remains tricky, and AI will only make it trickier. Then, inside Privacy Sandbox testing and the rise of curation tech.
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This weekâs theme is programmatic excess. We start with bid duplication and end with VideoAmpâs fall back to Earth.
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As the ad world descends upon Vegas for CES, streaming services from Netflix to Amazon to Disney are turning out in force. Then, all the intrigue unearthed from the lawsuit that pitted LG Electronics against the startup it acquired, Alphonso (now LG Ads).
- Montre plus