Episodes
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Live cohort or evergreen? If youâve made your first few course sales, this question can feel impossible to answer.
In this episode, we break down what actually happens inside both models. The burnout that comes with constant live launching, the low urgency and flat results that often show up with evergreen, and why neither option is as simple or sustainable as itâs usually sold.
We walk through a third approach weâve designed and tested ourselves, monthly recurring intakes with a capacity cap, and explain why it gives you the urgency and results of cohorts without the chaos, and the consistency of evergreen without relying on ads or massive audiences.
We talk about income stability, student experience, real scarcity, and what it looks like to run a course business that doesnât consume your entire life. If you want predictable revenue, better student outcomes, and a model you can actually maintain long term, this episode will change how you think about course delivery.
Want to make your course idea a reality? We're enrolling limited spaces this month. Get on the waitlist: https://thecoursementors.com/application
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Trying to build a course while working full time, managing life, and running on empty? This episode is for you.
Weâre talking honestly about what course creation actually looks like when you donât have endless time, energy, or freedom â and why waiting for the âright momentâ is the fastest way to never start.
In this episode, we break down how to build a course in small, realistic chunks without burning out, quitting your job, or turning your life upside down. We cover why more content doesnât mean more value, how to stop overcomplicating your course, and what actually moves the needle when time is limited.
If youâve been telling yourself âIâll start when things slow down,â this conversation will help you rethink whatâs possible â and how to make real progress with the time you already have.
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Posting on social media but not seeing results? This episode explains why.
We break down how course creators should actually use social media to position themselves as the authority in their space. Not by posting more or chasing trends, but by creating content that makes people think, âThis is who I need to learn from.â
In this episode, we share our Authority Formula: strong opinions, deep expertise, and visible passion. We talk about why playing it safe leads to forgettable content, how to take a clear stance without being aggressive, and why surface-level posts donât convert.
Youâll walk away with clear prompts to sharpen your opinions, show depth in your content, and communicate what makes your approach different.
If you want social media to stop feeling like busywork and start working for your course, this episode shows you how.
Enrolling new course creators now: https://thecoursementors.com/application -
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Weâve all been there, sitting on a âgreatâ course idea but quietly wondering if anyone will actually pay for it. Instead of guessing or overthinking, thereâs a simple way to know.
In todayâs episode, we share the three ingredients every profitable course idea needs. We break down how to choose a topic people already care deeply about, how to confirm theyâre actively trying to fix the problem themselves, and how to shape your offer so it solves that problem in a faster, easier, or more enjoyable way.
This is the exact process we use with our students, and it removes so much uncertainty from choosing the right idea. If you want a course people are excited to buy (and relieved you created), this episode shows you how to validate your idea with confidence.
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Weâve all had that moment, the âwho am I to teach this?â voice that creeps in right when weâre ready to take action. In this episode, weâre getting real about the number one thing that stops more courses from ever being created than anything else: imposter syndrome.
Weâre unpacking the myths that keep so many course creators stuck. Like thinking you need to be the top expert before you can start, or that you have to wait until you feel âready.â (Spoiler: you wonât.)
In this conversation, we share how weâve both dealt with imposter syndrome in our own journeys, why your unique story and style are what make your course special, and how to move forward even when the fear is loud.
In this episode:
Why you donât need to be the worldâs leading expert to teachHow your voice and story make your course stand outWhatâs really hiding behind âIâm not ready yetâHow to reframe self-doubt and take action anywayThe truth about where confidence actually comes fromIf youâve been waiting for the perfect moment to start your course, this is your sign, the moment is now.
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If youâve ever looked at your course and thought, âWhy isnât it selling? Itâs actually goodâŠâ this oneâs for you.
In this episode, we unpack the four biggest blind spots that quietly sabotage even the best courses (and how to fix them). From selling features instead of freedom, to waiting for âperfect,â to comparing yourself into paralysis, weâll help you pinpoint whatâs holding you back and get your course moving again.
Itâs equal parts mindset and messaging, with real talk, relatable stories, and the kind of clarity that makes you want to open your laptop and finally hit publish.
In this episode:
The #1 reason your sales page isnât connectingHow to sell results, not modulesWhy talking to everyone means youâre reaching no oneThe perfection trap thatâs costing you salesHow to stop obsessing over competitors and own your magicIf youâre ready to stop second-guessing and start selling with confidence this episode will show you where to start.
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Every course has a first version⊠and letâs be honest, itâs usually a little bit cringe.
In this fun (and slightly vulnerable) episode, weâre pulling back the curtain on the three different versions of the Online Course School, from scrappy orange slides filmed in a living room to the streamlined, action-first program we run today.
Weâre sharing exactly how the program evolved over time, why we stopped overcomplicating things, and how every iteration helped us build something stronger.
In This Episode:
âš The imperfect beginnings of OCS (and the hilarious branding choices we made)
𧥠Why version two was polished to perfectionâbut ultimately too much
đ How version three became all about lean, actionable steps
đĄ What each version taught us about creating better programs
đ„ Why âversion oneâ is the most powerful thing youâll ever createWhether youâre on your first course or your fifth, this is your reminder: you canât skip version one. Launch it a little messier than you'd like, refine it later.
#OnlineCourse #CourseCreator #LaunchYourCourse #Iteration #BuildInPublic
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Ready to launch your course but not sure if you've covered all your bases? In this actionable episode, we are sharing the exact 5-step checklist we give to every single course student before launch - and now it's yours to steal!
No more wondering if you're ready or second-guessing your preparation. We're breaking down the essential elements that separate successful launches from flops, giving you a clear roadmap to follow.
The 5 non-negotiable steps before any course launchHow to identify your unique "secret sauce" methodologyAuthentic communication that converts without sleazeLead capture systems that actually workWhy testing with real students beats perfect planning
In This Episode:Whether you're launching your first course or your fifth, this checklist ensures you're not missing any crucial pieces.
Ready to launch with confidence? Hit play and let's get your course into the world! â
#CourseCreator #LaunchChecklist #OnlineCourse #CoursePrep
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We're back from Dette's baby break and spilling ALL the tea! In this completely transparent episode, we're lifting the curtain on exactly what it's like to run a successful course business - the real hours, the actual numbers, and the honest truth about balancing business with new babies!
From working just 5-10 hours per week to building a business that started with $100, we're sharing the behind-the-scenes reality that most course creators never talk about. No fluff, no fake it till you make it - just the raw, honest truth!
In This Episode:
Our real working hours (spoiler: it's less than you think!)Exact monthly expenses and where every dollar goesHow we get 30% of clients through referralsThe pilot method that launched our business for $100How we scale up and down based on life circumstancesWhether you're wondering if a course business can really give you freedom or curious about the actual numbers behind the scenes, this episode answers all those questions you've been dying to ask.
Ready for the unfiltered truth about course business life? Hit play! đ
#CourseCreator #BehindTheScenes #OnlineBusiness #Transparency
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Feeling overwhelmed by student questions? Worried that without 1:1 calls, your students won't succeed? In this practical episode, Odette and Aimee tackle the support dilemma that every course creator faces: how to provide exceptional student care without sacrificing your sanity!
We're breaking down innovative support strategies that both scale your impact AND improve student results. Because contrary to popular belief, more of your personal time isn't always what students need most!
Why 1:1 calls aren't always the best support method (for you OR your students)The Proactive Support Framework that prevents problems before they startCreative alternatives to traditional office hoursHow to build support systems that scale with your businessReal examples of courses with exceptional support (and minimal burnout)
In This Episode:Whether you're drowning in DMs or worried about launching without unlimited availability, this episode will transform how you approach student support. Because helping your students succeed shouldn't mean sacrificing your life balance!
Ready to create support systems that actually work? Hit play and let's jump in!
#CourseCreator #StudentSupport #OnlineCourse #DigitalProduct
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Stuck in the endless cycle of tweaking, refining, and never launching? In this permission-giving episode, we are tackling the number one course creator killer: perfectionism!
Get ready for some tough love (and encouragement) as we share why your "not-quite-perfect" course could be exactly what your audience needs right now. Plus, we'll reveal the inspiring journey of a Japanese language course that started on a 2011 laptop and grew into a million-dollar empire - all because we were willing to start imperfect.
In This Episode:
Why waiting for perfection is costing you money and impactThe MVP (Minimum Viable Product) approach to course creationHow student feedback creates better courses than perfectionism ever couldReal examples of "imperfect" courses that changed livesThe simple mindset shift that gets courses launchedWhether you're sitting on course ideas you haven't started or stuck in revision limbo with a course you can't seem to finish, this episode will give you the push you need. Because an imperfect course that exists will always beat a perfect course that doesn't!
Ready to break free from perfectionism paralysis? Hit play and let's get your course into the world! đ
#CourseCreator #PerfectionismDetox #OnlineCourse #JustStart
Want to create your own 6-figure+ course? Apply to join Online Course School https://thecoursementors.com/application
Got questions or want more free content? Follow us at https://www.instagram.com/thecoursementors/
Catch us every Wednesday for your weekly dose of course creation wisdom. Got questions or loving the show? Let us know on IG @thecoursementors. For more on our courses and mentorship, check out Online Course School's website https://thecoursementors.com/application. -
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Drowning in tasks but seeing minimal growth? Spending hours tweaking your course while your marketing gathers dust? In this eye-opening episode, we're tackle the number one silent killer of course businesses: spending your precious time on the wrong things!
We're exposing the "busy work trap" that keeps so many course creators stuck, and revealing the simple time audit that's transforming how successful creators structure their days.
In This Episode:
Why perfecting your PDFs isn't moving the needleThe CEO Schedule every course creator needsHow to identify your $10, $100, and $1000 per hour tasksThe time blocking strategy that protects your prioritiesReal examples of time audits that doubled business growthWhether you're working overtime with minimal results or struggling to focus on what really matters, this episode will transform how you view your daily tasks. Because working smarter isn't just a catchphrase - it's the difference between surviving and thriving!
Ready to reclaim your time and focus on what actually grows your business? Hit play and let's audit your day! â°
#CourseCreator #TimeManagement #OnlineBusiness #DigitalProduct
Got questions or want more free content? Follow us at https://www.instagram.com/thecoursementors/
Catch us every Wednesday for your weekly dose of course creation wisdom. Got questions or loving the show? Let us know on IG @thecoursementors. For more on our courses and mentorship, check out Online Course School's website https://thecoursementors.com/application. -
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Giving away too much for free? Feeling like you have nothing left to sell? In this strategic episode, we're tackling one of the most common dilemmas course creators face - knowing exactly what content to give away and what to charge for!
We're breaking down the content hierarchy that successful course creators use to build awareness, generate interest, and convert followers into paying students. No more guesswork about what goes where!
In This Episode:
Why your best content might be in the wrong placeThe Content Value Ladder that builds natural progressionHow to create free content that leads to sales (without giving away the whole farm)The perfect lead magnet formulaReal examples of content that convertsWhether you're struggling with content boundaries or feeling like you're sharing too much for free, this episode will give you clarity on exactly where to draw the line. Because strategic content isn't just about what you create - it's about where you place it!
Hit play and let's structure your content for success! đĄ
#CourseCreator #ContentStrategy #OnlineBusiness #DigitalProduct
Want to create your own 6-figure+ course? Apply to join Online Course School https://thecoursementors.com/application
Got questions or want more free content? Follow us at https://www.instagram.com/thecoursementors/
Catch us every Wednesday for your weekly dose of course creation wisdom. Got questions or loving the show? Let us know on IG @thecoursementors. For more on our courses and mentorship, check out Online Course School's website https://thecoursementors.com/application. -
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Are you stuck in the endless cycle of perfecting your course... that no one's buying? In this game-changing episode, Odette and Aimee reveal why creating your entire course before launching might be the biggest mistake you're making (and yes, we learned this the hard way - wait until you hear our landscaping story! đ )
Get ready for a major perspective shift: what if we told you you only need 30% of your course to launch successfully? We're breaking down our "beta before perfect" strategy that gets you paid while you build AND ensures your course actually delivers what your audience wants.
Why creating your whole course first is killing your momentumThe 30% rule that's changing the launch gameHow to get paid to create your course (yes, really!)Why confusion is your biggest sales killerReal examples of successful beta launches
In This Episode:Whether you're sitting on a complete course that's not selling or just starting your course creation journey, this episode will show you how to launch smarter, not harder. Because your brilliant ideas deserve to see the light of day!
Ready to stop overcomplicating and start launching? Hit play and let's flip your launch strategy! đ
#CourseCreator #LaunchStrategy #OnlineBusiness #DigitalProduct
Want to create your own 6-figure+ course? Apply to join Online Course School https://thecoursementors.com/application
Got questions or want more free content? Follow us at https://www.instagram.com/thecoursementors/
Catch us every Wednesday for your weekly dose of course creation wisdom. Got questions or loving the show? Let us know on IG @thecoursementors. For more on our courses and mentorship, check out Online Course School's website https://thecoursementors.com/application. -
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Is your course community feeling more like a ghost town than a thriving hub? Are you drowning in notifications or struggling to keep conversations flowing? In this game-changing episode, we're spilling ALL the tea on what it really takes to build a course community that doesn't burn you out!
Get ready for some truth bombs about why most course communities fail (and how to make sure yours doesn't). Plus, we're sharing our tried-and-tested 80/20 rule that turns struggling communities into self-sustaining success stories!
Why more posts from YOU isn't the answer (and what is)How to create engagement without living in your phoneThe boundaries you need to prevent burnoutSimple systems that keep conversations flowingReal examples of communities that actually work
In This Episode:Whether you're just starting your first community or trying to revive an existing one, this episode will show you exactly how to create connection without chaos. Because a great community shouldn't mean sacrificing your sanity!
#CourseCreator #CommunityBuilding #OnlineCourse #DigitalProduct
Want to create your own 6-figure+ course? Apply to join Online Course School https://thecoursementors.com/application
Got questions or want more free content? Follow us at https://www.instagram.com/thecoursementors/
Catch us every Wednesday for your weekly dose of course creation wisdom. Got questions or loving the show? Let us know on IG @thecoursementors. For more on our courses and mentorship, check out Online Course School's website https://thecoursementors.com/application. -
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Stuck in the "I need better equipment" trap? Been telling yourself you'll start your course once you can afford a fancy camera? In this myth-busting episode, we're exposing one of the biggest lies in course creation - that you need professional video equipment to succeed.
In This Episode:
Real examples of successful courses filmed on phonesWhen to upgrade (and when to keep it simple)The truth about what equipment you actually needHow to make the most of what you already haveWhether you're filming on a phone or balancing your laptop on kitchen supplies (we've all been there!), this episode will give you the confidence to start with what you have. Because your knowledge is too valuable to keep waiting for perfect tech!
Ready to ditch the tech excuses? Hit play and let's get you recording! đ„
#CourseCreator #CoursePricing #OnlineBusiness #DigitalProductWant to create your own 6-figure+ course? Apply to join Online Course School https://thecoursementors.com/application
Got questions or want more free content? Follow us at https://www.instagram.com/thecoursementors/
Catch us every Wednesday for your weekly dose of course creation wisdom. Got questions or loving the show? Let us know on IG @thecoursementors. For more on our courses and mentorship, check out Online Course School's website https://thecoursementors.com/application. -
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Stuck in the pricing paralysis? Worried about charging "too much"? In this value-packed episode, we're tackling the episode that most course creators need but few dare to make - how to actually price your course!
Get ready for a perspective shift that might shock you: If people are saying your course is too expensive... it's probably too cheap! We're breaking down why undercharging isn't just hurting your bank account - it's actually doing your students a disservice.
Why higher prices often lead to better student resultsHow to calculate your course's real value (hint: it's more than you think!)The psychology behind pricing that attracts committed studentsOur proven "Value Stack Method" for confident pricingReal examples of successful price increases and their impact
In This Episode:Whether you're launching your first course or considering a price increase, this episode will give you the confidence to charge what you're worth. Because at the end of the day, your price isn't just a number - it's a filter for commitment!
Stop undercharging and start serving at a higher level! Hit play and let's price for success! đ°
#CourseCreator #CoursePricing #OnlineBusiness #DigitalProduct
Want to create your own 6-figure+ course? Apply to join Online Course School https://thecoursementors.com/application
Got questions or want more free content? Follow us at https://www.instagram.com/thecoursementors/
Catch us every Wednesday for your weekly dose of course creation wisdom. Got questions or loving the show? Let us know on IG @thecoursementors. For more on our courses and mentorship, check out Online Course School's website https://thecoursementors.com/application. -
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We're back after the holidays and are so excited to get back into another year of creating amazing courses!
Is your course feeling more like a content dump than a transformational experience? In this game-changing episode, we reveal why most courses fail to engage students (and how to make sure yours doesn't)!We're diving deep into the three biggest experience killers that turn eager students into ghost town residents. From the dreaded "silent treatment" to the soul-crushing "assembly line" approach, we're exposing the mistakes that make students ghost your course faster than a bad date.
In This Episode:
Why your amazing content isn't enough (and what actually is)How to turn your course from a content library into an unforgettable experienceThe simple celebrations that keep students coming back for moreWhy community matters more than you think (and how to build it)Real examples of course experiences that students can't stop talking about
Achievement badgesSuccess trackersPersonal TouchesBirthday celebrationsWin acknowledgmentsPersonal feedbackMilestone cardsSurprise ElementsBonus downloadsExpert interviewsResource dropsSpecial challenges
Ways to improve your course experience (in 5 minutes or less):Whether you're just starting out or looking to upgrade your existing course, this episode is packed with actionable ways to make your course the one students rave about.
đ§ Ready to create a course experience that students actually finish (and love)? Hit play and let's level up! âš
Want to create your own 6-figure+ course? Apply to join Online Course School https://thecoursementors.com/application
Got questions or want more free content? Follow us at https://www.instagram.com/thecoursementors/
Catch us every Wednesday for your weekly dose of course creation wisdom. Got questions or loving the show? Let us know on IG @thecoursementors. For more on our courses and mentorship, check out Online Course School's website https://thecoursementors.com/application.#CourseCreator #StudentExperience #OnlineCourse #DigitalProduct
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Stuck in the "I need more followers" trap? Waiting to hit that magical 10K follower list before launching your course? Time for a reality check! In this myth-busting episode, we're calling out one of the biggest lies in the course creation industry: that you need a massive following to succeed.
Think about it - do restaurants wait for 10,000 Instagram followers before opening their doors? Neither should you! We're exposing why this toxic myth persists (spoiler: it's making certain people a lot of money off your insecurities) and showing you a better way forward.
In This Episode:
Why the "10K followers first" rule is complete nonsenseHow to launch successfully with a small, engaged audienceWhy your course should drive your content (not the other way around)Real examples of profitable courses launched to tiny audiencesHow to stop letting follower count hold you hostageIf you're tired of feeling like you need to win a popularity contest before launching your course, this episode is your permission slip to start now. Because at the end of the day, it's the transformation you deliver - not your follower count - that matters.
đ§ Ready to break free from the follower trap? Hit play and let's bust this myth đ
Want to create your own 6-figure+ course? Apply to join Online Course School https://thecoursementors.com/application
Got questions or want more free content? Follow us at https://www.instagram.com/thecoursementors/
Catch us every Wednesday for your weekly dose of course creation wisdom. Got questions or loving the show? Let us know on IG @thecoursementors. For more on our courses and mentorship, check out Online Course School's website https://thecoursementors.com/application. -
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Struggling with imposter syndrome? Worried you don't have enough letters after your name to teach? In this eye-opening episode, we're tackling the age-old question that keeps so many course creators stuck: Do you really need traditional qualifications to be qualified? And how qualified do you really need to be to create an online course?
Through personal stories (including Odette's journey from 12-year-old seamstress to successful course creator) and real-world examples, we're busting open the myth that degrees and certifications are the only path to teaching credibility.
In This Episode:
Why your personal journey might be your best teaching credentialHow real-world experience often trumps traditional qualificationsThe surprising truth about what students actually care aboutWhy connecting with your audience matters more than perfect credentialsHow to turn your "non-traditional" path into your greatest teaching assetReal, do-able strategies that you can do today to start to map out (and find hidden gems) in your knowledgeWhether you're second-guessing your expertise or wondering if your experience is "enough," this episode will help you see your unique journey through fresh eyes. Because sometimes the most powerful teaching comes from the path you've actually walked, not the certificates on your wall!
Stop waiting for permission to teach what you know - hit play and start owning your expertise! đâš
Want to create your own 6-figure course? Apply to join Online Course School https://thecoursementors.com/applicationGot questions or want more free content? Follow us at https://www.instagram.com/thecoursementors/
Catch us every Wednesday for your weekly dose of course creation wisdom. Got questions or loving the show? Let us know on IG @thecoursementors. For more on our courses and mentorship, check out Online Course School's website https://thecoursementors.com/application.
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