Episodes
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In this episode of the EduData Podcast, Jamie and Timothy dive into the latest Carnegie report on 2024 Higher Ed SEO benchmarks. From understanding click-through rates and ranking positions to dissecting branded vs. non-branded search traffic, we break down the key metrics and what they mean for your institution’s online visibility. Tune in to learn how to use benchmarking effectively, leverage Google Search Console, and navigate the evolving landscape of search optimization, including new AI-driven search features. Whether you're an SEO pro or new to the game, this episode is packed with actionable insights to help boost your website’s performance and stay ahead of the competition.
Link to report: https://www.carnegiehighered.com/white_paper/white_paper-higher-ed-seo-benchmarks/?utm_campaign=Higher%20Ed%20SEO%20Benchmarks%202024%20Report&utm_content=315966774&utm_medium=social&utm_source=linkedin&hss_channel=lcp-80301
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Jamie and Timothy are joined by Katie Tomlinson, Senior Director of Analytics and Business Intelligence for Education Dynamics. They discuss the importance of data management in higher education, covering best practices for data selection, collection methods, roles in data management, and the impact of AI on analytics. Katie emphasizes the need for accurate data, effective documentation, and the integration of AI tools to enhance decision-making processes within institutions.
Guest Name: Katie Tomlinson, Senior Director of Analytics and Business Intelligence for Education Dynamics
Guest Social: https://www.linkedin.com/in/katietomlinson
Guest Bio: Katie Tomlinson is the Master of Math and the Guru of graphs. She is Education Dynamics’ Diva of Data. As the Senior Director of Analytics and Business Intelligence, Katie oversees data management and reporting and enables EDDY’s complex optimization efforts. She is tireless in her efforts to document, share, and use data from proprietary sources, marketing channels, and external sources. On the rare occasion she does rest, Katie dreams in binary code.
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Episodes manquant?
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In this episode of The EduData Podcast, Jamie and Timothy dive into fresh data from the National Clearinghouse Research Center and the National College Attainment Network, analyzing the drop in college enrollment for Fall 2024. They explore how recent changes in FAFSA processes have impacted financial aid applications and discuss the alarming enrollment trends across different demographics. The hosts also examine how these trends might intersect with broader issues like the enrollment cliff and the Supreme Court's decision on race-conscious admissions.
LinkedIn Post: https://www.linkedin.com/posts/preston-cooper-479331a4_the-number-of-first-year-students-on-americas-activity-7255193799096725505-7c4U/?utm_source=share&utm_medium=member_ios
Report: https://www.ncan.org/news/685038/Freshman-Enrollment-Down-5-Following-FAFSA-Completion-Declines.htm
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of The EduData Podcast, Timothy Davis and Jamie Boggs take a closer look at recent data from the College Board’s "Trends in College Pricing and Student Aid" report. Is the cost of higher education really as overwhelming as we've been led to believe, or has inflation adjusted tuition actually declined over the years? They discuss the surprising insights about net tuition trends, rising non-tuition expenses, and how this shift could change the way students, parents, and institutions think about college affordability.
LinkedIn Post: https://www.linkedin.com/posts/robertwmcguire_trends-in-college-pricing-activity-7255206274143772672-heg5/?utm_source=share&utm_medium=member_ios
Study: https://research.collegeboard.org/trends/college-pricing
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of the EduData podcast, hosts Timothy and Jamie dive into the latest dual enrollment data from IPEDS (Integrated Postsecondary Education Data System), with insights from John Fink’s blog and LinkedIn post. They explore key trends, including the 2.5 million high school students participating in dual enrollment, the leading states and colleges, and disparities in representation among Black and Hispanic/Latino students. Tune in for an engaging discussion on the state of dual enrollment and its growing impact on education!
LinkedIn Post: https://www.linkedin.com/posts/john-fink-b2352492_last-week-ipeds-released-for-the-first-time-activity-7234542850900639745-Ztaq?utm_source=share&utm_medium=member_ios
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Join in as hosts Timothy and Jamie dive into the evolving role of AI in education, specifically exploring how large language models like ChatGPT are shaping learning environments. The episode centers on two fascinating but conflicting studies—one from Harvard and another from the University of Pennsylvania—about the impact of AI tutors on student performance.
Links to articles:
Harvard - https://news.harvard.edu/gazette/story/2024/09/professor-tailored-ai-tutor-to-physics-course-engagement-doubled/Pennsylvania - https://www.kqed.org/mindshift/64575/kids-who-use-chatgpt-as-a-study-assistant-do-worse-on-tests
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode, Timothy and Jamie are joined by Erin Ward, Head of Digital Sales & Client Experience for NextGrad. Erin discusses the evolving landscape of higher education marketing, emphasizing the challenges of reaching Gen Z and Gen Alpha students in a world shaped by data privacy regulations and personalization demands. She shares insights into how NextGrad leverages digital billboards in high schools to engage students while adhering to privacy laws, as well as the growing importance of using personalized, targeted content to cut through the noise. The conversation touches on the need for deeper collaboration between marketing and admissions, best practices in data usage, and the role of transparency in building trust with students.
Guest Name: Erin Ward
Guest Social: https://www.linkedin.com/in/erinwardwsi/
Guest Bio: Erin Ward is a seasoned Client Experience and Marketing Professional with over 12 years of experience driving growth through innovative digital marketing strategies. She has a proven track record of enhancing brand awareness and engagement through targeted digital campaigns. With extensive experience working with 2-year, 4-year, and statewide higher education systems, Erin understands the unique needs of this sector and excels in crafting strategies that drive enrollment.
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Join Timothy and Jamie as they dive into the latest trends from the Common App's 2024 End-of-Season Report. From the rise in public school applications to the growing influence of SEO in higher ed marketing, we explore how institutions can optimize their presence on the platform and attract more students. Discover why more students are applying to test-optional schools, how search filters impact selectivity, and the importance of tailoring your institution’s profile. Whether you're a higher ed marketer or admissions professional, this episode offers valuable insights to stay competitive in today’s application landscape.
LindedIn Post: https://www.linkedin.com/posts/robertwmcguire_reports-and-insights-activity-7239984587316060160-kB-0?utm_source=share&utm_medium=member_ios
Common App Report: https://www.commonapp.org/files/FY_application_trends_end_season_report_23-24.pdf
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode, Timothy and Jamie dive into the complex issue of financial and administrative holds in higher education. Sparked by a LinkedIn poll, they explore whether holds are a necessary tool for protecting institutions or a hindrance to student progress, especially for students from underrepresented groups. With research from Inside Higher Ed and insights from survey data, they discuss the disproportionate impact of holds on students of color, first-generation students, and those with learning disabilities. They also examine evolving policies and strategies that institutions are adopting to mitigate the negative effects of holds.
Related Links
LindedIn Post: https://www.linkedin.com/posts/jennagarchar_activity-7237533834139869185-wdpa/
College Holds Disproportionately Affect Students of Color: https://www.insidehighered.com/news/2023/03/02/survey-data-show-disparities-college-course-registration-holds
Administrative Holds: Aiding or Preventing Student Persistence?: https://www.insidehighered.com/blogs/tackling-transfer/administrative-holds-aiding-or-preventing-student-persistence
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Join Jamie and Timothy as they dive deeper into a recent study from Gallup and the Walton Family Foundation, focusing on Generation Z's perceptions of their future. They explore key insights from the raw data, including the relationship between income perception, parental education, and student optimism. Join the hosts as they discuss the impact of subjective vs. objective income measures and the surprising optimism among low-income students. This episode offers valuable takeaways for educators, admissions counselors, and anyone interested in the intersection of data and education.
Article Link: https://www.waltonfamilyfoundation.org/about-us/newsroom/gen-zers-envision-a-bright-future-ahead-but-feel-ill-prepared-for-it-new-gallup-survey-finds
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of the EduData Podcast, hosts Timothy and Jamie dive into the 2024 Voice of Gen Z Annual Survey, conducted by Gallup and the Walton Family Foundation. The survey, which gathered insights from 4,000 Gen Z individuals aged 12-27, offers a deep look into the attitudes, aspirations, and challenges faced by this generation. Timothy and Jamie discuss the subjective nature of generational divides, the shifting priorities of Gen Z towards personal well-being over material success, and the critical role of school engagement in preparing youth for their futures. Whether you're an educator, marketer, or simply curious about the next generation, this episode provides valuable takeaways on how to understand and connect with Gen Z.
Article Link: https://www.waltonfamilyfoundation.org/about-us/newsroom/gen-zers-envision-a-bright-future-ahead-but-feel-ill-prepared-for-it-new-gallup-survey-finds
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Jamie and Timothy continue their discussion on the value of a college education. They analyze a recent study by the Chronicle of Higher Education, which surveyed over 1,000 adults across the United States on the importance of various college functions. This episode dives into how the public perceives the effectiveness of higher education in areas such as workforce development, medical research, and civic engagement. Jamie and Timothy also explore the public's view on the alternatives to a college education, such as trade schools and military service. Timothy and Jamie wrap up by processing how admissions and marketing professionals can use these insights to shape their messaging and better understand their competitors in the educational landscape.
Article Link: https://www.chronicle.com/article/where-the-public-sees-value-in-higher-ed
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Jamie and Timothy dig through the 2024 Trends in Higher Education report from Hanover Research to discover how employers feel about higher ed. From one study cited, 45% of employers plan to cut bachelors degree requirements for some of their positions. Another study cited shows that 8 of 10 employers think higher education prepares students for the workforce. What gives?
Study link: https://www.hanoverresearch.com/reports-and-briefs/higher-education/2024-trends-in-higher-education/
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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EduData goes international! Today, Timothy and Jamie dive into the intricacies of the UK university admissions process, with a focus on the latest findings from the National Clearing Survey by NetNatives. As they unpack the UK’s unique Clearing system, Timothy and Jamie break down the findings concerning education trends and discuss the varying sources of information students rely on, from traditional Google searches to emerging social media platforms like TikTok and BeReal, and how these channels shape decision-making. Whether you’re an international listener or a higher education professional, this episode offers valuable insights into the evolving world of university admissions.
Article Link: https://www.netnatives.com/resources/national-clearing-survey-report/
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of the EduData Podcast, hosts Jamie Boggs and Timothy Davis dive into new proposed regulations from the Department of Education regarding online education. They examine an Inside Higher Ed article detailing how the Department aims to track online course attendance and enrollment data.
Jamie and Timothy discuss the benefits and challenges of these regulations, considering perspectives from industry leaders. They explore the implications for institutions, students, and the future of online education.
Article Link: https://www.insidehighered.com/news/government/2024/07/30/education-department-wants-more-data-about-distance-ed
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of the EduData Podcast, hosts Jamie and Timothy dive head-first into the critical distinction between correlation and causation within higher education research. They revisit last week's discussion on ROI in higher and lower-income serving institutions and expand the conversation to explore how studies often grapple with the challenge of proving cause and effect. Jamie and Timothy offer insightful examples, such as the seemingly bizarre correlations between ice cream sales and shark attacks, to illustrate the complexities and limitations of observational research. They emphasize the importance of critical thinking and the cautious interpretation of study results. Tune in to understand why correlation does not imply causation and how to navigate the nuances of educational data research.
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode, Timothy and Jamie discuss a LinkedIn post about college returns on investment (ROI) for low-income and high-income students. The comment section explores the limitations of using salary as a measure of ROI and the importance of considering other factors such as social capital and wealth. They also discuss the implications of this data for higher education policy and decision-making for students.
Related Link: https://www.linkedin.com/posts/preston-cooper-479331a4_higher-education-aspires-to-be-the-great-activity-7212088238608392192-O4nP
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of the EduData podcast, Jamie welcomes Sarah Russell, Vice President of Marketing at Education Dynamics. With over 15 years of experience, Sarah shares her insights into the evolving landscape of education marketing post-pandemic. They discuss the rise in non-brand keyword searches and the growing demand for specific educational programs and certificates driven by job market changes. Sarah explains the balance between brand marketing and performance marketing, highlighting the importance of building brand trust while driving measurable actions. She also touches on the challenges of engaging prospective students through various channels and the potential of AI to revolutionize marketing strategies. Tune in to learn how to navigate the messy middle of the student journey and optimize your marketing efforts for better enrollment outcomes.
Guest Name: Sarah Russell
Guest Bio: As Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across paid and organic marketing channels. She works as part of our team of marketing experts to solve performance challenges, optimize to downstream results, and adapt to the ever-changing digital marketing environment.
With over 15 years of higher education marketing experience, Sarah understands what it takes to drive success for our higher education marketing partners. Sarah is obsessed with data and loves leveraging it thoughtfully to help our partners exceed enrollment goals.
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Jamie and Timothy as they explore the intersection of higher education and data. In this episode, they discuss Jon Boeckenstedt's analysis of the shifts in bachelor's degrees over the past decade, highlighting surprising trends in STEM and liberal arts fields. Discover the factors influencing these changes, from employment data to high school curriculum adjustments. Whether you're an educator, student, or data enthusiast, this episode offers valuable perspectives on the evolving landscape of higher education.
Link to article: https://www.highereddatastories.com/2024/06/changes-in-bachelors-degrees-2010-to.html
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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Timothy and Jamie discuss the data and technology behind predictive analytics at Element451. These predictions help Element451 users make better decisions, and help AI assistants provide enhanced recommendations.
- - - -
Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/Timothy Davis
https://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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