Episodes

  • Easy-Peasy System for Pricing Bouquets (Without Reinventing the Wheel)

    Easy-Peasy System for Pricing Bouquets (Without Reinventing the Wheel)

    · The Floral Hustle

    Tired of reinventing the wheel every time you create a wedding flower quote? In this episode, I’m walking you through my base recipe pricing system—the exact method I use to estimate flower costs, create starting prices, and quote with confidence. Whether you’re building out an a la carte menu, quoting full-service weddings, or just want to feel more in control of your numbers, this episode will give you the tools (and mindset!) to streamline your process.

    You’ll learn:
    ✔️ What base recipe pricing is and why it saves you HOURS
    ✔️ The 7 core floral layers I build every bouquet from
    ✔️ How to estimate flower costs with flexibility and ease
    ✔️ The difference between product markup, labor, and design fees
    ✔️ Real examples using this system for bright & cheery and dark & moody palettes
    ✔️ How this pricing method helps you confidently talk money with clients

    Timestamps:

    [00:00] What base recipe pricing is and how it simplifies everything
    [01:30] The 7 floral layers I use in every bouquet
    [05:30] Estimating with a foundational recipe: my “standard issue” bridal bouquet
    [10:00] Breaking down markup, labor percentages, and vase costs
    [15:00] Customizing base recipes with real client examples
    [21:00] Using base pricing for a la carte programs & different palettes
    [28:00] How this approach helps you confidently discuss pricing
    [32:00] Why upfront, honest conversations save you from ghosting
    [34:30] Training Mastermind florists to use this system in real life
    [36:00] The power of dreaming big—and believing success is inevitable

    Resources & Links:

    🌸 Join the Floral CEO Mastermind – Stop spinning your wheels and start pricing (and growing!) with confidence: thefloralhustle.com/mastermind
    📩 DM Me on Instagram – Got a question about pricing? I’d love to help! @‌thefloralhustle

  • How to Network Like a CEO (Even If It Terrifies You)

    How to Network Like a CEO (Even If It Terrifies You)

    · The Floral Hustle

    Does the idea of networking make your palms sweat? You’re not alone—but it might be the one thing holding your business back from explosive growth. In this episode, I’m sharing my real-world experiences from this past week—from styled shoots and creative collaborations to large-scale events—and exactly how I’ve used networking to build relationships, book business, and grow multiple streams of income.

    Whether you’re afraid of the “cool kids club” or just unsure how to add value in the room, I’m breaking down how to walk into a networking opportunity with confidence and clarity.

    You’ll learn: ✔️ How to network without feeling awkward or salesy
    ✔️ Why adding value is your biggest networking superpower
    ✔️ How to overcome fear and show up like a boss
    ✔️ What to say (and what to avoid) when meeting someone new
    ✔️ How strategic networking can open doors to unexpected opportunities

    Timestamps:

    [00:00] Why networking has been top of mind this week
    [02:30] Behind the scenes of a styled shoot & creative collab
    [04:00] Strategic relationship-building with photographers and planners
    [06:30] Attending big events (and making them less scary)
    [08:00] How to navigate the "cool kids club" without losing yourself
    [10:20] The mindset shift that makes networking easier
    [12:00] A real-life example of turning connections into wedding referrals
    [13:00] If you're scared of networking—listen to this pep talk
    [15:00] How to lead with value and get remembered

    Resources & Links:

    🌿 Join My Floral Mastermind – Learn how to grow your floral business with strategy, confidence, and support: thefloralhustle.com/mastermind
    📩 DM Me on Instagram – Tell me your biggest networking win or fear! @‌thefloralhustle

    Let’s Stay Connected!

    📸 Instagram: @‌thefloralhustle
    💻 Website: www.thefloralhustle.com
    🎙️ Subscribe & Leave a Review – It helps more florists like you find the podcast and grow their business!

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  • When Nothing Feels Like It’s Working – How to Get Unstuck and Move Forward

    When Nothing Feels Like It’s Working – How to Get Unstuck and Move Forward

    · The Floral Hustle

    Have you ever felt like everything in your business and life is falling apart at the same time? Like no matter how hard you try, nothing is working? This week, I’m sharing my real-life experience of a full-blown dumpster fire week—from major house issues to sick kids and unexpected business stress. But more importantly, I’m diving into what to do when everything feels like a mess and how to shift from overwhelm to CEO mode.

    In this episode, we’re breaking down:
    ✔️ How to separate feelings from facts in your business
    ✔️ The power of quick wins to shift momentum
    ✔️ Why you need to stop being your harshest critic
    ✔️ How to make data-driven decisions, not emotional ones
    ✔️ The ONE question to ask yourself when you feel stuck

    If you’re feeling like nothing is working, I promise—you are not alone. Tune in for a raw and honest conversation on how to take control, redefine success, and move forward with confidence.

    Timestamps

    [00:00] A full-blown dumpster fire week – personal update on life & business
    [02:30] Recognizing when life feels like a mess and why it’s okay
    [04:00] The lesson from my daughter: “Choosing easy vs. choosing hard”
    [06:45] How to shift your mindset from struggle to CEO mode
    [10:30] Quick wins that help you regain control and momentum
    [13:00] The power of asking yourself better questions when you feel stuck
    [16:45] Data vs. emotions—why you need real numbers to guide decisions
    [20:00] Is your marketing actually working, or are you in the wrong places?
    [24:00] The truth about pricing, closing rates, and when to raise your prices
    [27:00] How to reset, regroup, and take imperfect action

    Resources & Links

    🌿 Join My Floral Mastermind – Get the support, strategy, and accountability you need to grow a thriving floral business: http://thefloralhustle.com/mastermind
    📩 DM Me on Instagram – I’d love to hear what resonated with you! @‌thefloralhustle

    💡 Related Episodes:
    🎧 How to Get More Wedding Inquiries (and Actually Book Them)
    🎧 Feeling Burnt Out? Here’s How to Reignite Your Passion
    🎧 5 CEO Habits That Will Transform Your Floral Business

    Let’s Connect!

    📸 Instagram: @‌thefloralhustle
    💻 Website: www.thefloralhustle.com
    🎙️ Subscribe & Leave a Review: If you loved this episode, leave a rating and review—it helps more florists find the podcast!

  • Becoming THE Go-To Florist in Your Market

    Becoming THE Go-To Florist in Your Market

    · The Floral Hustle

    🌸 Want to be the first person people think of when they need flowers?
    This episode is all about positioning yourself as the go-to floral expert—not just for wedding planners, but for venues, event designers, cultural decorators, churches, corporate clients, and even your personal network.

    🌟 Jen shares real-life examples of how she’s built a business where opportunities and revenue streams flow in from multiple sources—simply by being top-of-mind.

    Key Takeaways: How to Become the Go-To Florist

    1. Expand Beyond Wedding Planners—Who Else Can Send You Business?

    💡 Don’t limit yourself to just wedding planners. Think about who else in your network could need flowers:

    ✅ Cultural event decorators (Hindu, Sikh, Muslim, Jewish, Nigerian, etc.)
    ✅ Hotels & venues that refer florists
    ✅ Churches & religious organizations that need weekly flowers
    ✅ Funeral homes (steady, repeat business)
    ✅ Corporate event planners for proposals, galas & conferences
    ✅ Boutiques & bridal shops for in-store floral displays
    ✅ Real estate agents for client gifts & open house arrangements
    ✅ Local gyms & social groups (people you already know who need flowers)

    ✨ Action Step: Write a list of 5 new industries or professionals who could send you referrals and start reaching out.

    2. Strengthen Your Existing Relationships & Make It EASY to Work With You

    🚀 The key to repeat business? Make working with you effortless!

    💡 Jen’s real-life examples of being a go-to florist:
    ✔️ A cultural wedding decorator called her for a $2,800 proposal setup (a growing floral trend!)
    ✔️ A wedding planner reached out for florals for a home & garden show.
    ✔️ A church called her for Palm Sunday flowers.
    ✔️ A friend’s wife needed a $100 bouquet for a principal’s retirement.
    ✔️ A venue manager messaged her excitedly about ideas for next year’s workshops.

    🌿 Pro Tip: When you consistently deliver great work, respond quickly, and make their lives easier, you become the automatic choice for future floral needs.

    ✨ Action Step: Ask yourself, "Am I making it effortless for others to refer and work with me?"

    3. Consistently Remind People That You’re a Florist

    💡 People forget what you do unless you remind them—gently and consistently.

    ✅ Post floral content on your personal social media every few months.
    ✅ Share exciting updates: Styled shoots, big weddings, publications, etc.
    ✅ Make it easy for friends, family, and past clients to refer you.
    ✅ Don’t just post “Support my business!” Instead, showcase your work in a natural way.

    🌿 Pro Tip: Jen once shared her top 10 favorite floral designs of the year, and it became her most engaged post ever.

    ✨ Action Step: Post a non-salesy reminder about your floral business on your personal Facebook or Instagram today!

    4. Build Magnetic Relationships—People Do Business with People They Like

    🚀 The strongest referrals come from people who feel connected to you.

    ✅ Make genuine friendships with planners, vendors, and clients.
    ✅ Offer value & generosity (e.g., lending out decor to a planner who brings you big jobs).
    ✅ Engage in real conversations beyond just business.
    ✅ Network in-person & online to stay top-of-mind.

    🌿 Pro Tip: The better your relationships, the more you become their ONLY choice.

    ✨ Action Step: Send a friendly message to a past planner, vendor, or client to check in—no sales pitch, just a genuine connection.

    5. Make Your Floral Services the “Easy Button”

    🚀 People want to work with florists who make their jobs easier.

    💡 Ask yourself:
    ✅ Can you price quickly & confidently?
    ✅ Are your proposals clear & professional?
    ✅ Are you responsive & easy to communicate with?
    ✅ Do you make logistics seamless for your clients?

    🌿 Pro Tip: Being organized, fast, and reliable makes you the preferred florist over competitors who are slow or unstructured.

    ✨ Action Step: Streamline your booking & pricing process so you can respond to inquiries faster and with confidence.

    6. Want to Be THE Expert? Niche Down & Dominate Your Market

    🚀 Niching down makes you the go-to person in a specialty market.

    💡 Cultural weddings are a goldmine for florists:
    ✔️ Bigger budgets & elaborate designs
    ✔️ Less competition because most florists don’t specialize
    ✔️ High demand & strong referrals within communities

    💡 Want to break into cultural weddings but don’t know where to start?

    🎉 Join Jen’s Cultural Wedding Rockstar Workshop (April 15-16, Minneapolis, MN)

    ✔️ Learn Hindu, Sikh, Muslim, and Jewish wedding traditions
    ✔️ Master large-scale floral installations & structures
    ✔️ Get hands-on experience building Mandaps, Chuppahs, & more
    ✔️ Walk away with a portfolio of professional photos
    ✔️ Position yourself as the go-to cultural wedding florist in your area

    🔥 This could be a game-changer for your business!

    📍 Sign up at: TheFloralHustle.com/Rockstar

    🎧 Listen now & start positioning yourself as the #1 floral expert in your area! 🎧

  • How to Break Into the Cultural Wedding Market

    How to Break Into the Cultural Wedding Market

    · The Floral Hustle

    00:00 Success in niching down involves specializing in cultural weddings, such as Hindu, Muslim, Sikh, Somalian, and Jewish events, without limiting oneself to one specific market.

    07:53 Understanding Hindi improves through immersion; experience is crucial for managing complex Indian weddings.

    11:30 Attend a two-day workshop to become an expert in cultural wedding planning, learn event design, customize structures, and handle pricing negotiations.

    14:56 Repurposing materials in floristry can be challenging due to temperature control issues, understanding client needs, and offering unique designs are key to expert positioning and impactful revenue.

    18:13 Event decor includes elaborate all-night backdrops with couches and structures. Clients often invest heavily in ceremony design, while centerpieces may vary based on budget. Creations have included peacocks and rose blankets on moss elephants.

    19:13 Learn to create pearl-accented garlands and use the hydration method to prepare them in advance, considering timing for cultural weddings.

    22:59 Parents exchange garlands to outdo each other in a cultural tradition, symbolizing the joining of entire families, not just individuals, in marriage.

    33:09 Use creative elements to showcase expertise in cultural weddings on social media and network within the cultural space to build authority.

    36:39 The wedding day signaled issues in the relationship; although an expert planner, not everything went as planned.

    38:08 Collaborate with cultural event planners for unique styled shoots to enhance your brand and get published. Consider cultural themes, like a Jewish-inspired shoot.

    41:44 Boost your revenue by adding diverse cultural wedding bookings in a slow year. Opportunities await with impactful financial results.

  • Questions Every Florist Should Be Asking Themselves

    Questions Every Florist Should Be Asking Themselves

    · The Floral Hustle

    Feeling stuck in your floral business? Now is the perfect time to check in, reflect, and make strategic changes that will push you toward your goals.

    💡 In this episode, Jen shares key questions every florist should be asking to assess their progress, eliminate distractions, and build a business that is both profitable and fulfilling.

    If you want to step into a thriving, creatively fulfilling floral business, this episode is a must-listen!

    Key Takeaways: The Essential Questions for Growth & Success

    1. What is One Result That Would Be a Game Changer in the Next 90 Days?

    ✔️ What is the #1 thing you could implement that would completely shift your business?
    ✔️ What doesn’t feel good right now, and what would fix it?
    ✔️ Is there a service, offering, or shift that would bring you more joy and revenue?

    🌿 Pro Tip: This might be revamping your a la carte offerings, launching a new revenue stream, or cutting out weddings that don’t inspire you.

    ✨ Action Step: Write down ONE specific goal you want to achieve in the next 90 days and start working toward it today.

    2. Are You Leaving Money on the Table?

    🔹 Are you following up on proposals quickly?
    🔹 Are you confident in your pricing, or are you undervaluing your work?
    🔹 Are you showing up fully in consultations and emails, or are you half-heartedly engaging?

    💡 Many florists lose money because they delay follow-ups, don’t price their work correctly, or don’t bring energy into their sales process.

    🌿 Pro Tip: If you’re not making the income you want, look at where you might be unintentionally holding yourself back.

    ✨ Action Step: Do a quick audit of how you’re handling proposals and client communication. Where can you tighten up your process?

    3. What Can You Do THIS WEEK to Bring in Revenue?

    ✅ Follow up with past proposals.
    ✅ Launch an a la carte flower program.
    ✅ Promote your services on social media with a call to action.

    🚨 Many florists spend time on non-revenue-producing activities—avoid this trap! 🚨

    🌿 Pro Tip: Prioritize one revenue-focused task each week to ensure consistent income growth.

    ✨ Action Step: Identify one action you can take today that will directly bring in revenue.

    4. What Is Your Biggest Distraction Right Now?

    💡 Be honest—what is pulling your attention away from your business?

    🔹 Is it family responsibilities?
    🔹 Is it time management issues?
    🔹 Is it personal stress or burnout?

    🌿 Pro Tip: While life happens, you can take control by setting boundaries, planning ahead, and focusing on what matters most.

    ✨ Action Step: Pinpoint your biggest distraction and find a way to reduce its impact on your business.

    5. Are You Running Your Business Proactively or Reactively?

    💡 Are you actively creating opportunities, or just responding when something comes up?

    🚨 Reactive businesses wait for inquiries. Proactive businesses go out and MAKE opportunities happen. 🚨

    ✅ Do you have a plan for reaching planners, venues, or corporate clients?
    ✅ Are you setting up networking opportunities to grow your business?
    ✅ Are you marketing consistently, or only when you “feel like it”?

    🌿 Pro Tip: Without a clear growth strategy, your business will always feel like a rollercoaster.

    ✨ Action Step: Write out a proactive growth plan and start implementing it step by step.

    6. Are You Being Creatively Fulfilled Right Now?

    🔹 Do you love the work you’re creating?
    🔹 Are you inspired by your floral designs?
    🔹 Do you feel proud of the weddings and events you’re booking?

    💡 If the answer is NO, something needs to change.

    ✅ Creatively fulfilled florists show up differently—they attract better clients, produce better work, and grow faster.
    ✅ If your work doesn’t excite you, find ways to infuse more creativity into your business.
    ✅ You don’t have to take on work that drains you—shift toward what lights you up.

    🌿 Pro Tip: If you’re not excited about your business, your potential clients can feel it too.

    ✨ Action Step: Make a list of 5 types of floral designs or events that excite you the most—then focus on attracting those clients.

    Want More Support to Build a Thriving, Profitable Floral Business?

    💡 If you’re ready to gain clarity, eliminate distractions, and create a strategy for growth, join the Floral CEO Mastermind!

    🔥 Inside the Mastermind, You Get:
    ✔️ Weekly coaching with Jen
    ✔️ A full floral business course included
    ✔️ Office hours to ask anything (pricing, proposals, branding, etc.)
    ✔️ A supportive, growth-focused community of florists
    ✔️ Accountability to ACTUALLY hit your goals

    🚀 Join now at: TheFloralHustle.com/mastermind

    💬 Have questions? DM Jen (@thefloralhustle) on Instagram or comment “Mastermind” on any of her posts for details!

    🎧 Listen now and take control of your business! 🎧

  • Why Your Goals Aren’t Happening & How to Fix It

    Why Your Goals Aren’t Happening & How to Fix It

    · The Floral Hustle

    Ever feel like you’re stuck, not hitting your goals, and wondering why things aren’t coming together the way you envisioned?

    💡 In this episode, Jen dives into the key reasons your goals aren’t happening and exactly what you need to do to shift your mindset, create a plan, and finally make those big dreams a reality.

    If you’re ready to step into the most successful, aligned, and confident version of yourself, this episode is for you!

    Key Takeaways: How to Achieve Your Goals & Make Success Inevitable

    1. You Need to VISUALIZE the Life You Want

    ✔️ What does success actually LOOK like for you?
    ✔️ Can you see yourself living your dream?
    ✔️ Have you created a clear mental picture of what your goal FEELS like?

    🌿 Pro Tip: Close your eyes and picture your dream life in extreme detail. If you want a six-figure floral business, what does that look like? What does your studio smell like? How do you feel in that moment?

    🔹 Jen’s Example:
    She had been visualizing her dream farm for SIX years—the barn, the studio, the goats (!), the workshops—and now it’s HAPPENING. When you can see it, you can create it.

    ✨ Action Step: Start a visualization journal and describe your dream life in detail. Make it as real as possible.

    2. You’re Winging It Instead of Having a Strategy

    💡 Are you just hoping things will happen? Or do you have a plan?

    🚨 If you are inconsistent—posting on social media randomly, reaching out to planners sporadically, or “hoping” weddings will book—you’re leaving success to chance.

    ✅ Successful florists don’t wing it—they have a strategy.
    ✅ A strategy helps you take CONSISTENT action, even when motivation fades.
    ✅ You need to know EXACTLY what steps will get you to your goal.

    🌿 Pro Tip: If you don’t have a strategy, find someone who does! Learn from people who have already achieved what you want instead of guessing your way through it.

    ✨ Action Step: Create a goal roadmap with clear steps for how you’re going to hit your revenue targets, book more weddings, or grow your brand.

    3. You Need Deadlines & Accountability

    🔹 How many times have you told yourself you’d launch something “soon” and then nothing happened?
    🔹 If you don’t set a deadline, your brain will always take the path of least resistance.
    🔹 Without deadlines, your dreams stay in “someday” mode.

    ✅ Set clear, non-negotiable deadlines for your business goals.
    ✅ Break big goals into small, trackable steps with due dates.
    ✅ Have someone hold you accountable—whether it’s a business coach, a mentor, or a mastermind group.

    🌿 Pro Tip: Trello is a great tool to create a project board for your goals (Jen uses it for everything!).

    ✨ Action Step: Write down one business goal right now and assign a deadline to it.

    4. You Need the Right Support System

    🔹 Are the people around you supporting your dreams—or keeping you small?
    🔹 Do you have people in your life who believe in your vision?
    🔹 Are you in a community of florists who push you to be better?

    💡 Your environment will make or break your success.

    ✅ Surround yourself with BIG dreamers who are also taking action.
    ✅ If your family or friends don’t support your vision, find a business community that does.
    ✅ Invest in mentorship, courses, and coaching—because success leaves clues.

    🌿 Pro Tip: The Floral CEO Mastermind is a built-in support system for florists who want to grow their business without the overwhelm.

    ✨ Action Step: Audit your circle—are the people in your life helping you grow or holding you back?

    5. You Need to Believe Everything is Figureoutable

    💡 One of the biggest mindset shifts you can make: Everything is figureoutable.

    🚨 If you don’t know how to do something, LEARN IT.
    🚨 If something feels overwhelming, break it down.
    🚨 If you hit a setback, pivot and keep going.

    ✅ Not enough weddings booked? Figure out new ways to market yourself.
    ✅ Pricing feels off? Figure out how to price properly.
    ✅ Feeling stuck? Figure out what’s missing and fix it.

    🌿 Pro Tip: There is always a way forward. You just need to decide that you will figure it out, no matter what.

    ✨ Action Step: Start saying to yourself: “Everything is figureoutable.” Write it on a sticky note and put it where you’ll see it daily.

    Ready to Finally Hit Your Goals? Here’s How to Get Support!

    💡 If you’re tired of spinning your wheels and want a real strategy, support, and accountability to grow your floral business, join the Floral CEO Mastermind.

    🔥 What’s Inside:
    ✔️ Weekly coaching with Jen
    ✔️ A full floral business course included
    ✔️ Office hours to ask anything (pricing, proposals, recipes, etc.)
    ✔️ Community & support from florists who are growing alongside you
    ✔️ Accountability to ACTUALLY hit your goals

    🚀 Join now at: TheFloralHustle.com/mastermind

    💬 Have questions? DM Jen (@thefloralhustle) on Instagram or comment “Mastermind” on any of her posts for details!

    🎧 Listen now and start making your goals a reality! 🎧

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  • How to Make Your Wedding Flower Inquiry Stand Out & Book More Clients

    How to Make Your Wedding Flower Inquiry Stand Out & Book More Clients

    · The Floral Hustle

    Ever wonder why some florists consistently book dream clients while others struggle to convert inquiries? The secret isn't just pricing or aesthetics—it’s MAGNETISM.

    💡 In this minisode, Jen reveals the #1 thing that makes potential clients choose YOU over the competition. It’s not just your work—it’s how you communicate, how you connect, and how your brand energy draws people in.

    If you feel like you’re constantly getting ghosted or losing clients to other florists, this episode is a must-listen!

    Key Takeaways: How to Convert More Wedding Inquiries Into Bookings

    1. People Buy From People—Your Energy Is What Sells

    ✅ Clients aren’t just buying flowers; they’re buying YOU. Your creativity, passion, and energy are what make them excited to work with you.
    ✅ Your response to an inquiry should be personal, enthusiastic, and magnetic. Clients want to feel like you’re genuinely excited about their wedding.
    ✅ If you make your business too robotic, too standardized, or too generic, you’ll blend in with every other florist instead of standing out.

    🌿 Pro Tip: Your first response should feel warm, appreciative, and enthusiastic. Make them feel special!

    2. Your Brand Should Feel Magnetic

    🔹 Magnetism = Making people WANT to work with you.
    🔹 Your communication should radiate excitement about their wedding.
    🔹 Clients should feel that you care deeply about their vision and their experience.

    💡 How to Make Your Brand Magnetic:
    ✔️ Show up consistently as YOU (in your emails, social media, and consultations).
    ✔️ Speak with confidence & enthusiasm.
    ✔️ Make every inquiry feel like an exclusive, special experience.

    🌿 Pro Tip: The more energy and excitement you bring to your brand, the more clients will be naturally drawn to you.

    3. Enthusiasm Closes the Sale Faster

    🔹 Enthusiasm sells. If you’re excited about their wedding, they’ll be excited to work with you.
    🔹 People want to work with vendors who love what they do. If you’re bringing high energy and excitement, you’re instantly more memorable.
    🔹 Your confidence and passion will override price hesitations. Clients will pay more for someone who makes them feel valued.

    🌿 Pro Tip: Your excitement should be felt in every email, call, and proposal. Clients pick up on energy!

    4. Stop Worrying About Clients Stealing Your Ideas

    🔹 Many florists hesitate to share ideas in a proposal because they fear the client will take them to a cheaper florist.
    🔹 Reality check: If they do that, they weren’t your ideal client to begin with!
    🔹 Your job is to make it clear that YOU are the best choice, not just based on design but on the experience you offer.

    💡 Mindset Shift: Instead of worrying about someone copying your ideas, focus on building so much value that no one else compares.

    🌿 Pro Tip: If you are magnetic, they won’t even consider another florist. They’ll want YOU, no matter the price.

    5. Success Is Inevitable—If You Believe It

    ✅ If you truly believe your success is inevitable, you will take action differently.
    ✅ You’ll show up more confidently. You’ll communicate more powerfully. You’ll price yourself correctly.
    ✅ Clients are drawn to florists who believe in themselves. Your energy affects your bookings.

    💡 Mindset Shift: If you knew for a fact that every inquiry would convert, how would you show up differently?

    🌿 Pro Tip: Write a sticky note and put it on your mirror: "My success is inevitable." Start believing it.

    6. The Key to Scaling? Strategy, Community & Coaching

    🚀 Building a successful floral business isn’t just about talent—it’s about STRATEGY.

    🔹 If you’re struggling with confidence, pricing, or consistency, you don’t have to figure it out alone.
    🔹 Investing in business coaching is what separates struggling florists from thriving ones.
    🔹 The Floral CEO Mastermind gives you the strategy, support, and accountability to scale your business with confidence.

    Join the Floral CEO Mastermind & Grow Your Floral Business

    💡 Want to build a business where clients are magnetized to you, inquiries convert faster, and your confidence is unshakable?

    ✨ The Floral CEO Mastermind is where florists get coaching, community, and strategy to hit their next revenue goal.

    🔥 Spots are limited! Sign up at TheFloralHustle.com/mastermind

    💬 Have questions? DM Jen (@thefloralhustle) on Instagram or comment “Mastermind” on any of her posts for details!

    🎧 Listen now and start making every inquiry a YES! 🎧

  • Mastering Styled Shoots for Your Floral Business

    Mastering Styled Shoots for Your Floral Business

    · The Floral Hustle

    Have you ever wondered how to get involved in a styled shoot, make it worth your time, and use it to grow your floral business? In this episode, Jen breaks down three ways florists can participate in styled shoots, how to ensure your investment pays off, and the strategies she’s used to get published, build industry relationships, and book more weddings.

    💡 Styled shoots aren’t just about pretty flowers—they’re about positioning your brand, expanding your portfolio, and creating connections that lead to real bookings.

    Whether you're planning your own shoot, collaborating with a vendor, or partnering with a wedding planner, this episode will give you the exact steps to make styled shoots work for YOU.

    Key Takeaways: How to Make Styled Shoots Work for Your Floral Business

    1. Three Ways to Get Involved in a Styled Shoot

    🔹 You Create & Direct the Styled Shoot – You control the vision, pick the vendors, and design the entire shoot. This ensures the final photos match your brand aesthetic.
    🔹 You Are Invited to Participate – A planner or photographer brings you in as a floral designer. This can be great for networking, but make sure the shoot aligns with your brand.
    🔹 You Collaborate with a Planner – You bring the vision, but a planner helps coordinate vendors and logistics, making the process easier.

    🌿 Pro Tip: If you’re not leading the shoot, always ask to see the mood board first to ensure the style aligns with your aesthetic.

    2. Creating a Styled Shoot from Scratch

    🔹 Step 1: Find Inspiration & Define Your Goal
    ✔️ Save ideas on Instagram or Pinterest—build a visual bank of inspiration.
    ✔️ Think about your ideal client & dream bookings—what style do you want to attract?
    ✔️ Choose an editorial theme that would stand out for publication.

    🔹 Step 2: Assemble Your Vendor Team
    ✔️ Reach out to a photographer who matches your brand’s style.
    ✔️ Find a venue willing to collaborate—bonus if they host an open house after!
    ✔️ Contact rental companies for linens, chairs, chargers, etc. Some may donate!
    ✔️ Work with a model, makeup artist, and a cake designer for a polished final look.

    🔹 Step 3: Plan the Shoot & Execute
    ✔️ Create a detailed mood board for your team.
    ✔️ Choose a color palette and unique design elements (ex: floral chandeliers).
    ✔️ Invest in florals strategically—balance impact with cost.
    ✔️ Capture behind-the-scenes content for social media and marketing.

    🌿 Pro Tip: Ask vendors what they’ve been wanting to create—they’ll be more excited to participate!

    3. When Another Vendor Asks You to Participate

    🔹 Assess if it’s worth it – Will it help you book more weddings? Will the images match your brand?
    🔹 Ask if there’s a floral budget – Don’t assume you have to cover the entire flower cost!
    🔹 Clarify expectations upfront – What pieces are you providing? Who’s covering rentals?
    🔹 Make sure the photographer’s style aligns with your brand – Otherwise, you may never use the images.

    🌿 Pro Tip: If a planner invites you to a shoot, ask if it will be published. This increases the value of your investment!

    4. How to Maximize Your Styled Shoot Investment

    🔹 Use Styled Shoots for Networking & Booking Real Clients
    ✔️ Connect with planners, venues, and photographers to build referral relationships.
    ✔️ Turn the shoot into an open house to attract engaged couples.
    ✔️ Offer to provide florals for preferred venues to showcase your work.

    🔹 Capture Social Media & Marketing Content
    ✔️ Take 5-8 second videos of everything you design for Instagram Reels & TikToks.
    ✔️ Store clips in a content folder so you can easily create posts later.
    ✔️ Post behind-the-scenes stories to engage your audience and show your process.

    🔹 Submit for Publication
    ✔️ Editorial-style shoots have the best chance of being featured in wedding magazines or blogs.
    ✔️ Look for submission deadlines (ex: Minnesota Bride’s deadline was Jen’s motivator).
    ✔️ Follow submission guidelines—edit photos, include a vendor list, and write a compelling description.

    🌿 Pro Tip: Styled shoots aren’t just for pretty photos—they’re for building authority, attracting the right clients, and setting yourself apart.

    Final Thoughts: Styled Shoots Are a Strategic Business Move

    🚀 Don’t just do styled shoots for fun—use them to grow your business!

    ✅ Lead your own shoots for full creative control.
    ✅ Ask for a budget when vendors invite you.
    ✅ Make sure the shoot aligns with your brand (style, quality, and vendor team).
    ✅ Use the opportunity to network, create social content, and attract premium clients.
    ✅ Repurpose the photos for your website, social media, and wedding submissions.

    Styled shoots can be an amazing tool to elevate your brand, book dream weddings, and position yourself as a floral design expert. Just make sure they’re strategic, inspiring, and financially worth it!

    Join the Floral CEO Mastermind & Level Up Your Business

    💡 Need guidance, strategy, and a network of florists who support each other? The Floral CEO Mastermind is where you’ll get expert coaching, business accountability, and industry insights to grow your business with confidence.

    🔥 Spots are limited! Sign up at TheFloralHustle.com/mastermind

    💬 Have questions? DM Jen (@thefloralhustle) on Instagram or book a quick chat to see if it’s right for you!

    🎧 Listen now, take action, and start planning your next high-impact styled shoot! 🎧

  • How to Bounce Back After Losing a Client

    How to Bounce Back After Losing a Client

    · The Floral Hustle

    Losing a client sucks—it can feel like a punch to the gut, making you question everything. But what if losing a client is actually a sign that you're doing things right?

    In this episode, Jen shares powerful mindset shifts and strategies to help you recover from rejection, use it as feedback, and move forward stronger than ever. If you’ve ever lost a bid, been ghosted by a client, or felt discouraged after a “no,” this episode is for you!

    💡 Rejection isn’t the end—it’s a redirection to something better. Let’s turn losses into lessons and opportunities!

    Key Takeaways: How to Handle Client Rejection & Keep Moving Forward

    1. If You’re Closing 100% of Your Leads, You Might Have a Problem

    🔹 Not every client is the right fit—and that’s a GOOD thing.
    🔹 If you’re booking everyone who inquires, you’re probably too cheap or too accommodating.
    🔹 A healthy closing rate is 60-75%—if you never hear “no,” it’s time to raise your prices.

    🌿 Action Step: Instead of chasing every single inquiry, focus on attracting the RIGHT clients who value your expertise.

    2. Always Ask WHY You Lost the Booking

    🔹 When a client chooses another florist, don’t just move on—get feedback!
    🔹 Send a simple email:
    "Thank you for letting me know! As a small business owner, I’m always looking to improve. Would you mind sharing why you went in a different direction?"
    🔹 90% of the time, people will reply—and their feedback is GOLD for refining your process.

    🌿 Action Step: Start tracking reasons for lost bookings in a spreadsheet to spot trends and improve your strategy.

    3. Take Feedback, But Don’t Take It Personally

    🔹 Sometimes, it’s just a style mismatch or location preference—not a flaw in your business.
    🔹 If multiple clients mention pricing, response time, or a specific service gap, that’s a sign to improve your process.
    🔹 If someone chooses a cheaper florist, let them go—you don’t want price shoppers anyway!

    🌿 Action Step: Instead of dwelling on rejection, use it as a learning tool to refine your offers and attract better clients.

    4. Reframe the Loss—A Better Opportunity is Coming

    🔹 Losing one client does NOT mean your business is failing!
    🔹 Instead of spiraling into self-doubt, remind yourself:
    ✅ I am amazing at what I do.
    ✅ My work is valuable, and the right clients will see that.
    ✅ This “no” is making room for an even better opportunity.

    🌿 Action Step: Make a list of all the wins you’ve had recently—bookings, client love, business milestones—to shift your mindset back to abundance.

    5. Stay Focused on the Big Picture

    🔹 One lost booking doesn’t define your business. Look at the bigger picture—how’s your overall growth?
    🔹 A single setback doesn’t erase your wins—you still have amazing clients, a thriving business, and so much ahead.
    🔹 If things feel slow, take action:
    ✔️ Reach out to planners and venues.
    ✔️ Follow up with past inquiries.
    ✔️ Optimize your website and social media.

    🌿 Action Step: Every "no" frees up your calendar—use that space to network, improve your marketing, and attract higher-quality bookings.

    Final Thoughts: Keep Pushing Forward

    🚀 Losing a client is not the end—it’s a stepping stone to something greater.

    ✅ Refuse to take rejection personally.
    ✅ Seek feedback, but don’t dwell on it.
    ✅ Trust that a BETTER client is coming.
    ✅ Keep showing up, marketing, and refining your process.

    💡 Your dream bookings are waiting—you just have to keep going!

    Join the Floral CEO Mastermind & Take Your Business to the Next Level

    🔹 Need support, strategy, and a network of florists who lift each other up? The Floral CEO Mastermind is where you’ll get expert coaching, accountability, and community to grow your business with confidence.

    🔥 Spots are limited! Sign up at TheFloralHustle.com/mastermind

    💬 Still have questions? DM Jen (@thefloralhustle) on Instagram to chat.

    🎧 Listen now, take action, and turn rejection into success! 🎧

  • 6 Productivity Thieves Stealing Your Time & Energy

    6 Productivity Thieves Stealing Your Time & Energy

    · The Floral Hustle

    Do you feel like you’re always busy but not productive? Do you end the day exhausted but with little progress to show for it? You’re not alone! Productivity isn’t just about doing more—it’s about doing the right things while eliminating what drains your time and energy.

    In this episode, Jen breaks down six major productivity thieves that might be keeping you stuck, overwhelmed, and spinning your wheels. If you’re serious about getting more done, making real progress in your business, and freeing up time for what truly matters, this is the episode for you!

    💡 Take control of your time, energy, and success—starting today!

    Key Takeaways: 6 Things That Are Stealing Your Productivity

    1. Talking About Other People (52 Minutes a Day!)

    🔹 On average, people spend 52 minutes a day talking about others—venting, gossiping, rehashing situations.
    🔹 Every minute spent obsessing over things you can’t control is a minute you’re not taking action in your business.
    🔹 Instead of worrying about what others are doing, focus on what YOU can do to improve your life and business.

    🌿 Action Step: Set a "no gossip" accountability rule with your spouse, friends, or co-workers. If you catch yourself talking about others, redirect to a productive topic.

    2. Worrying About Everything (And Doing Nothing)

    🔹 Worrying is not problem-solving—it’s a time and energy drain.
    🔹 The more you worry, the less energy you have to actually fix the problem.
    🔹 Most things we worry about are out of our control—but we can control our reactions and how we move forward.

    🌿 Action Step: The next time you catch yourself worrying, place your hand on your heart and repeat:
    "I can only control how I feel and how I react."
    Then, take one action to move forward instead of staying stuck in the worry loop.

    3. Perfectionism (AKA Procrastination in Disguise)

    🔹 Are you delaying progress because something isn’t “perfect” yet?
    🔹 Not posting on social media, not launching your website, not sending that proposal because it’s not perfect? That’s keeping you stuck.
    🔹 Done is better than perfect. No one is judging you as much as you are.

    🌿 Action Step: Set a “perfectionist deadline”—give yourself a set time to complete a task, then force yourself to release it. The goal is progress, not perfection.

    4. Busy Work (Low-Value Tasks That Don’t Move the Needle)

    🔹 Redoing your logo for the 50th time? Tinkering instead of taking action?
    🔹 If a task doesn’t directly help you book clients, make money, or grow your business, it’s probably busy work.
    🔹 Many florists hide in busy work because it feels productive, but it’s just an avoidance strategy.

    🌿 Action Step: Make a list of your top 3 income-generating activities and focus ONLY on those first each day.

    5. Social Media Scrolling (The Ultimate Time-Sucker)

    🔹 How much time are you really spending on social media? Probably way more than you realize.
    🔹 Platforms are designed to suck you in and keep you scrolling.
    🔹 If social media is preventing you from actually getting work done, set limits.

    🌿 Action Step: Use a scheduling tool to batch your content ahead of time, then set a 20-minute timer for social media engagement—and stick to it!

    6. Spending Time with People Who Drain You

    🔹 Your energy is your most valuable resource. The wrong people can drain it faster than anything.
    🔹 If someone constantly complains, brings negativity, or takes more than they give, it’s time to set boundaries.
    🔹 You do not have to maintain relationships that deplete you—even if they’re family.

    🌿 Action Step: Do a "people audit." Ask yourself:
    ✔️ Who energizes me? Spend MORE time with them.
    ❌ Who drains me? Limit your exposure.
    ✔️ Who supports my growth? Find more of these people!

    Final Thoughts: Take Back Your Productivity & Power

    If you feel overwhelmed and stuck, it might not be because you're doing too little—it might be because you're doing too many of the wrong things.

    ✅ Audit where your time is actually going.
    ✅ Cut out distractions & energy drains.
    ✅ Focus on progress, not perfection.
    ✅ Be intentional with social media & your relationships.

    💡 Ready to take it to the next level?

    Join the Floral CEO Mastermind to get expert coaching, business strategy, and a supportive community that helps you stay accountable and productive!

    🔥 Spots are limited! DM Jen @thefloralhustle) or book a call to see if it’s right for you.

    🎧 Listen now and start reclaiming your time, energy, and productivity! 🎧

  • Thinking About Giving Up? How to Shift from Overwhelm to Inevitable Success

    Thinking About Giving Up? How to Shift from Overwhelm to Inevitable Success

    · The Floral Hustle

    Are you feeling exhausted, stuck, or like your business just isn’t working? Have you thought about throwing in the towel because success feels out of reach? You’re not alone—but before you give up, let’s take a step back and audit what’s really happening.

    In this episode, Jen walks through a powerful mindset shift that can turn everything around. Whether you’re struggling with low momentum, burnout, or questioning your path as a business owner, this conversation will help you redefine success, regain your drive, and move forward with confidence.

    💡 Your success is inevitable—if you decide it is. Let’s break through the doubt and take action!

    Key Takeaways:

    1. Audit Your Effort: Are You Truly All In?

    🔹 Be honest: Are you expecting full-scale success while putting in half-hearted effort?
    🔹 If you’re not getting back to clients, not networking, not showing up consistently—it’s time to course-correct.
    🔹 Small delays add up to lost momentum. The question isn’t “Why isn’t this working?”—it’s “Am I doing what it takes to make it work?”

    🌿 Action Step: Look at your past 30 days. Where have you been showing up consistently? Where have you been avoiding or delaying action?

    2. Check Your Energy: Are You Showing Up Like a Winner?

    🔹 Your belief about your business directly impacts your results. Are you acting like success is inevitable, or are you constantly doubting yourself?
    🔹 If you bring doom-and-gloom energy to your business, your business will reflect that back.
    🔹 The fastest way to shift momentum? Start talking about your business with conviction.

    🌿 Action Step: Reframe your self-talk. Replace “This isn’t working” with “This WILL work, and I’m making it happen.”

    3. Identify What’s Working, What’s Sort of Working, and What’s Not

    🔹 Stop spinning your wheels on strategies that aren’t getting results.
    🔹 Step back and analyze: Where are your leads actually coming from? What’s bringing in revenue?
    🔹 Focus MORE on what’s working and ditch what isn’t.

    🌿 Action Step: Make three lists—What’s working? What’s sort of working? What’s not working? Then, double down on what’s driving results.

    4. Surround Yourself with Support & Success-Minded People

    🔹 Who is influencing your mindset? Are you surrounded by people who believe in you or people who plant seeds of doubt?
    🔹 A strong support system is everything. You need people who remind you that you are capable of greatness.
    🔹 The Floral CEO Mastermind exists for exactly this reason—to give florists a space where success is the standard, and support is constant.

    🌿 Action Step: Seek out a support network that fuels your growth. If you don’t have one, consider joining a mastermind or business group.

    5. Define Your Version of Success

    🔹 Success isn’t one-size-fits-all. Your definition of success should align with your lifestyle, goals, and values.
    🔹 Maybe it’s hitting $100K, maybe it’s having freedom and flexibility. What does success feel like to you?
    🔹 If you don’t define it, you’ll always feel like you’re falling short.

    🌿 Action Step: Write down what a “successful” year in business looks like to YOU. (Not what social media says—what YOU actually want!)

    Final Thoughts: Success is a Decision—Are You Making It?

    If you’re thinking about quitting, I challenge you to do this audit first. You might not need to give up—you might just need a new plan, mindset, and support system.

    ✨ If you need a space that pushes you forward, join the Floral CEO Mastermind! ✨

    📌 What You Get in the Mastermind:
    ✅ Monthly Business Coaching Calls
    ✅ Monthly Life Coaching Sessions
    ✅ Exclusive Access to the Florist Foundations Course
    ✅ Designer’s Toolbox (recipes, pricing, tutorial videos)
    ✅ Voxer Group Chat for Daily Support
    ✅ Monthly Hot Seat Calls for Personalized Coaching
    ✅ A Community of Florists Who Won’t Let You Quit

    🔥 $250/month (3-month minimum to create real momentum!)

    📩 Not sure if it’s for you? DM Jen on Instagram @thefloralhustle) or book a quick call!

    💡 Your business isn’t over—this is your breakthrough moment. Let’s make 2025 the year everything shifts!

    🎧 Listen now and reignite your business with confidence! 🎧

  • Self-Care for Florists: The 3 things You NEED to Thrive

    Self-Care for Florists: The 3 things You NEED to Thrive

    · The Floral Hustle

    Are you feeling overwhelmed, exhausted, or just running on empty? Whether it's the chaos of Valentine's week or just the daily grind of running a floral business, it’s time to talk about real self-care. And no, self-care isn’t selfish—it’s essential.

    In this episode, Jen shares three key self-care principles that will help you stay grounded, avoid burnout, and show up as the best version of yourself in both business and life. If you’re constantly giving to everyone else and leaving yourself last, this episode is for you.

    💡 Want to shift your energy, set better boundaries, and create a business that actually feels good to run? Let’s dive in!

    Key Takeaways:

    1. Boundaries: You Can’t Build a Business on an Empty Cup

    🔹 The way you set (or fail to set) boundaries dictates your success and well-being.
    🔹 Saying YES to everything leads to burnout—learn to say NO without guilt.
    🔹 Setting work hours, pricing boundaries, and personal limits allows you to run your business without running yourself into the ground.
    🔹 If you’re always exhausted, constantly overworked, and feel like people don’t respect your time—it’s time to redefine your boundaries.

    🌿 Action Step: Evaluate where you’re overextending yourself and decide on one new boundary you can set today.

    2. Relationships: Surround Yourself with the Right People

    🔹 The energy of the people around you directly affects your mindset and motivation.
    🔹 You need a community that lifts you up, not drains you.
    🔹 Whether it’s a supportive partner, a business mentor, or a group of florists who truly get you, relationships are the key to staying inspired.
    🔹 Jen shares how the Floral CEO Mastermind has created an empowering, high-level space where florists can learn, grow, and hold each other accountable.

    🌿 Action Step: Take inventory of your relationships. Who lifts you up? Who drains you? Start spending more time with those who energize you.

    3. Prioritizing Yourself: The Ultimate Business Strategy

    🔹 If YOU aren’t functioning at your best, your business won’t either.
    🔹 Taking care of yourself is not a luxury—it’s a business necessity.
    🔹 Sleep, hydration, movement, and even things like therapy, life coaching, or making time for hobbies help you show up stronger.
    🔹 If you feel guilty about self-care, remember: a healthier YOU means a healthier business.

    🌿 Action Step: Schedule one thing this week that is just for you—a massage, a long walk, a workout, a meal you love. Block the time and don’t cancel.

    Final Thoughts: You Deserve to Thrive

    If you want to build a profitable, sustainable, and fulfilling floral business, you can’t ignore your well-being. You don’t have to be exhausted, overwhelmed, or doing this alone.

    ✨ If you’re ready for support, strategy, and a community that fuels you, join the Floral CEO Mastermind! ✨

    📌 What You Get in the Mastermind:
    ✅ Monthly Business Coaching Calls
    ✅ Monthly Life Coaching Sessions
    ✅ Exclusive Access to the Florist Foundations Course (pricing guides, templates & more!)
    ✅ The Designer’s Toolbox (recipes, pricing, tutorial videos)
    ✅ Voxer Group Chat for 24/7 Support
    ✅ Monthly Hot Seat Calls for Personalized Coaching
    ✅ A Network of Florists Who Are Committed to Growing & Supporting Each Other

    🔥 $250/month (3-month minimum for real results!)

    📩 Want to chat first? DM Jen on Instagram @thefloralhustle) or book a 15-minute discovery call!

    💡 Your dream business starts with YOU—so take care of yourself. Thank you for listening, flower friend! 🌸

    🎧 Listen now and start prioritizing YOU! 🎧

  • 🌿 The Floral CEO Mastermind 2.0 – Your Path to Growth & Community!

    🌿 The Floral CEO Mastermind 2.0 – Your Path to Growth & Community!

    · The Floral Hustle

    Are you tired of navigating the floral industry alone? Do you crave a supportive community, business accountability, and strategic planning to grow your business? In this episode, Jen shares the heart and vision behind the Floral CEO Mastermind 2.0, a transformational program for florists looking to build a profitable and sustainable business.

    With expert coaching, deep community support, and monthly business + life coaching sessions, this mastermind is designed to help florists level up—whether you’re struggling with pricing, overwhelmed with managing it all, or just looking for a network of like-minded floral entrepreneurs.

    💡 If you’re ready to break the cycle of burnout, set real goals, and step into the next level of success, this episode is for you!

    Key Takeaways:

    1. Why Community is Essential for Growth

    Running a business alone can feel isolating—having a network of like-minded florists creates motivation and momentum.Many florists feel stuck, overwhelmed, or unsure how to scale. Having a group that supports you changes the game.The Floral CEO Mastermind is a safe space for collaboration, learning, and sharing experiences—from installations to business struggles.

    2. The Power of Accountability in Achieving Success

    Florists often start strong and lose momentum—without accountability, goals can fall through.Members receive a goal-planning sheet each month and weekly check-ins to stay on track.Studies show you are 95% more likely to achieve your goals when you have accountability!

    3. Strategic Business Planning Over “Winging It”

    Many florists underprice, overbook, and aren’t making a sustainable profit—this mastermind teaches pricing for profit, not just for bookings.You’ll learn repeatable systems, smarter marketing strategies, and efficient workflows to maximize revenue and create a business that works for YOU.Instagram is not the only way to grow your floral business. Learn a holistic marketing strategy that brings consistent clients.

    4. What’s New in the Floral CEO Mastermind 2.0?

    ✨ Monthly Business Training Calls – Learn high-impact strategies to scale your business.
    ✨ Monthly Life Coaching Sessions – Get mindset and productivity coaching to eliminate overwhelm.
    ✨ Access to the Florist Foundations Course – A $1,000 value! Includes pricing guides, templates, and tutorials.
    ✨ Designer’s Toolbox – Floral recipes, pricing guides, and tutorial videos.
    ✨ Discounts on Workshops & Coaching Calls – Get 50% off additional 1:1 coaching with Jen.
    ✨ Voxer Group Access – Daily support, Q&A, and community in a 24/7 group chat.
    ✨ Monthly Hot Seat Calls – Get direct coaching on your specific business challenges.

    Who is This Mastermind For?

    🌸 Florists who feel overwhelmed and need structure & support.
    🌸 Floral business owners who want to book higher-paying weddings.
    🌸 Moms balancing business and family who need strategies that WORK.
    🌸 Side-hustle florists who want to go full-time.
    🌸 Anyone tired of spinning their wheels and ready to take action.

    What Members are Saying:

    💬 "Joining the Floral CEO Mastermind was the best decision I made for my business. I've grown not just in my revenue, but in confidence. Jen's support and community have changed everything!" – Rachel

    💬 "This mastermind is more than business coaching. It’s a mindset shift, a strategy overhaul, and a community that keeps you accountable. My systems, pricing, and profit margins have transformed!" – Jewel

    Join the Floral CEO Mastermind Today!

    🔥 $250/month (3-month minimum commitment to ensure real growth!)
    🔥 Spots are limited to keep the group engaged and personalized.

    📌 Sign up at http://TheFloralHustle.com/mastermind

    🌿 Still have questions?
    Send Jen a DM on Instagram (@thefloralhustle) or book a 15-minute chat to see if this is right for you!

    Final Thoughts:

    💡 Success doesn’t happen alone. If you’re serious about scaling your floral business and want expert guidance, accountability, and a network of florists who lift each other up, this mastermind is for you.

    ✨ Your 2025 can be different—but you have to take action! ✨

    🎧 Thank you for listening, flower friend! Have an amazing flower-filled day! 🌿

  • How to Fill Your Funnel & Get More Clients in 2025

    How to Fill Your Funnel & Get More Clients in 2025

    · The Floral Hustle

    Episode Summary:
    Feeling stuck on how to get more wedding clients or grow your floral business? In this episode, Jen breaks down the wedding sales funnel and how florists can strategically fill their pipeline with high-quality leads. Whether you’re booking weddings, corporate events, or everyday orders, Jen shares proven methods to get in front of the right people and build a steady stream of clients.

    You’ll learn how to position yourself in the industry, build relationships with planners and venues, leverage your personal network, and create marketing strategies that keep your business top of mind for potential customers. If you want consistent bookings and predictable growth, this episode is a must-listen!

    Key Takeaways:

    1. Understanding the Wedding Sales Funnel

    Newly engaged couples start at the top of the funnel with major decisions: date, venue, and photographer.Florists come in after those big decisions, so networking with planners, venues, and photographers is key.Being the florist that industry professionals recommend is how you fill your funnel with ideal clients.

    2. Build Strong Vendor Relationships

    Connect with wedding planners, venues, and photographers—they’re the ones referring clients before they reach you.Stay top of mind by consistently engaging with vendors, attending networking events, and offering referrals.If you send business to a planner, they’re more likely to return the favor!

    3. Filling Funnels for Different Floral Niches

    Weddings: Network with planners, venues, and photographers to become their go-to florist.Everyday Deliveries: Focus on SEO and website optimization to rank higher in searches.Corporate Events: Connect with hotels, event planners, and corporate venues for repeat business.

    4. Your Personal Network is a Goldmine

    Does everyone you know, know what you do? If not, you’re missing opportunities!Regularly post on your personal social media (Facebook & Instagram) about your floral business.Example posts:“Here are my Valentine’s Day specials!”“Loved creating this stunning bouquet for a wedding last weekend!”“Excited to be featured in [XYZ Bridal Magazine]!”People want to support you, but they need reminders that you’re in business!

    5. The Power of Value-Driven Marketing

    Always ask: “Is this content helping fill my funnel?”Provide value—educate, inspire, and showcase your expertise in floral design.When people trust your knowledge and skill, they’ll choose you over the competition.

    6. Consistency is the Secret to Success

    Marketing and networking should be consistent, not seasonal.Regularly post, engage, attend events, and build relationships to stay relevant.If you’re not showing up, someone else will take your spot!

    Action Steps to Fill Your Funnel & Get More Clients:

    ✅ Network with Industry Professionals:

    Connect with wedding planners, venues, photographers, and corporate event managers.Send referrals to vendors and build genuine relationships.

    ✅ Leverage Your Personal Network:

    Post quarterly updates on your personal Facebook & Instagram about your business.Remind friends & family that they can support you by referring clients.

    ✅ Optimize Your Marketing & SEO:

    If you do daily deliveries, invest in SEO to appear in local searches.Ensure your website is easy to navigate, professional, and reflects your pricing.

    ✅ Create Value-Driven Content:

    Focus on showcasing your expertise to attract dream clients.Share behind-the-scenes, testimonials, and floral education to build trust.

    ✅ Stay Consistent in Networking & Marketing:

    Attend industry events, follow up with vendors, and stay engaged year-round.Filling your funnel is an ongoing process—make it a priority!

    Resources & Links:

    🌸 Join the Floral CEO Mastermind – Get mentorship, strategy, and accountability to grow your floral business.
    👉 http://TheFloralHustle.com/mastermind

    📌 Follow Jen on Instagram – DM her your biggest takeaway from this episode!
    👉 @‌TheFloralHustle

    Final Thoughts:

    💡 Your business success starts with filling your funnel. The more people who know about you, the more clients you’ll attract. Be consistent, build relationships, and position yourself as the go-to florist in your market!

    🎧 Thank you for listening, flower friend! Have an amazing flower-filled week! 🌿

    4o

  • The Mindset Shift That Changed Everything: Why Your Success is Inevitable

    The Mindset Shift That Changed Everything: Why Your Success is Inevitable

    · The Floral Hustle

    Episode Summary:
    In this empowering episode of The Floral Hustle Podcast, Jen shares the game-changing mindset shift that transformed her business, life, and overall happiness: believing that success is inevitable.

    If you’ve ever doubted whether big things are possible for you, struggled with self-doubt, or felt stuck in hustle mode without seeing results, this episode is for you. Jen dives deep into how shifting your mindset—from hoping success happens to knowing it's inevitable—can completely change the trajectory of your life and business.

    She also breaks down the power of consistency, why so many florists fail to reach their full potential, and how you can start building the habits that will make success unavoidable.

    Key Takeaways:

    1. The Mindset Shift: Success is Inevitable

    Instead of hoping success happens, decide that it’s inevitable.We’ve been programmed to fear success, to think it’s "too hard" or "too risky"—but that belief is holding you back.Stop waiting for permission, stop doubting, and start believing in your own ability to make things happen.

    2. Ditching the "Hard Work = Success" Mentality

    Growing up, Jen saw two extremes: her mom working relentlessly and her dad avoiding work entirely.She had to unlearn the belief that success only comes through struggle and exhaustion.Yes, success takes effort—but it should feel aligned and rewarding, not draining and overwhelming.

    3. Overcoming Fear-Based Thinking

    Many florists hesitate to grow because of fear of failure, financial insecurity, or stepping out of their comfort zone.The reality? Fear isn’t an indicator of failure—it’s proof that you're stepping into something bigger.

    4. The Power of Consistency: The Key to Making Success Inevitable

    "I am inevitably consistent."Success isn’t about random bursts of effort—it’s about showing up every single day, no matter what.Jen’s consistency in her podcast, social media, coaching, fitness, and business growth is what keeps her momentum strong.If you're not seeing results, ask yourself: "Am I putting in the work consistently?"

    5. Are You Putting in 100K Effort?

    Many florists say they want a six-figure business, but are they putting in six-figure effort?You can’t expect to make $100K if you’re only working 10 hours a week and avoiding marketing, networking, or refining your craft.Success requires showing up, taking action, and committing to the long-term process.

    Action Steps to Make Your Success Inevitable:

    ✅ Shift Your Mindset: Start telling yourself every day that success is inevitable. Post it on your mirror, make it your phone wallpaper—make it your reality.

    ✅ Audit Your Consistency: Where are you showing up consistently? Where are you dropping the ball?

    ✅ Commit to Aligned Action: Stop hoping success happens and start taking action that aligns with your goals every single day.

    ✅ Eliminate the Excuses: If you feel stuck, ask yourself—are you actually putting in the effort required to see results?

    ✅ Surround Yourself with Growth-Minded People: If you need guidance, accountability, and expert mentorship, consider The Floral CEO Mastermind to accelerate your success.

    Resources & Links:

    🌿 Join the Floral CEO Mastermind – Get coaching, accountability, and all the tools to make your floral business thrive.
    👉 http://TheFloralHustle.com/mastermind

    📌 Follow Jen on Instagram – DM her your biggest takeaway from this episode!
    👉 @‌TheFloralHustle

    Final Reminder:

    💡 Your success is inevitable. The only thing standing in your way is consistency and belief. Start showing up today, and watch everything change.

    🎧 Thank you for listening, flower friend! Have an amazing flower-filled week! 🌸

  • Mastering the Art of Wedding Consultations: Convert More Leads & Build Stronger Client Relationships

    Mastering the Art of Wedding Consultations: Convert More Leads & Build Stronger Client Relationships

    · The Floral Hustle

    Episode Summary:
    In this episode of The Floral Hustle Podcast, Jen takes a deep dive into the wedding consultation process—a critical step in converting leads and booking ideal clients. She walks through her step-by-step consultation framework, from initial inquiry to closing the sale. Learn how to structure your consultations, build rapport, and position yourself as an expert to attract dream clients who trust your expertise (and are willing to pay for it!).

    Whether you're new to floristry or refining your sales strategy, this episode is packed with actionable insights to help you book more weddings with ease and avoid time-wasting inquiries.

    Key Takeaways:

    1. The Role of Consultations in Booking High-Value Clients

    Consultations aren’t just about selling—they’re about ensuring a great fit between you and the couple.Use this time to build trust, establish expertise, and set expectations—so you book weddings you actually want to work on.The right consultation eliminates price shoppers and attracts clients who value your work.

    2. Should You Require a Consultation?

    Some florists rely on forms and email communication only, skipping consultations entirely.Jen believes in a more personalized approach—especially for high-end, custom floral designs.Consultations allow you to connect with couples, understand their vision, and ensure they align with your pricing and style.

    3. The Pre-Consultation Process: Qualifying the Lead

    Jen doesn’t meet with everyone—she first screens inquiries to determine if they are a good fit.Her inquiry form only asks 7 key questions, including wedding date, venue, budget, and design inspiration.She sends a brochure with pricing guidance before scheduling a consultation to ensure transparency.

    4. Setting Up & Structuring the Consultation

    Use a scheduling tool like Calendly to avoid back-and-forth emails.Jen hosts 95% of consultations on Zoom for a face-to-face experience without the travel time.She starts by building rapport—asking about the venue, couple’s story, and unique details.

    5. Breaking Down the Consultation Process

    ✅ Personal Flowers: Start with the bride’s bouquet and work through the wedding party.
    ✅ Ceremony Flowers: Ask about arches, aisle decor, and any additional floral needs.
    ✅ Reception: Determine table count, centerpiece styles, and head table florals (long table garlands, installations, etc.).
    ✅ Color & Flower Selection: Save this for the end to avoid clients getting hyper-focused on specifics too early.
    ✅ Venue Expertise: If you’ve worked at their venue before, position yourself as an expert—this builds trust!
    ✅ Closing the Consultation: Recap the discussion, set expectations, and explain next steps for booking.

    6. Positioning Yourself as the Expert

    Throughout the conversation, drop cues that reinforce your experience (e.g., “I’ve done dozens of weddings at this venue.”).If the couple has a Pinterest board full of conflicting styles, help them refine their vision rather than executing exactly what they’ve pinned.Emphasize flexibility with floral selections—avoid promising specific blooms to reduce risk and increase creative freedom.

    7. Closing the Sale: The Proposal & Booking Process

    Jen does provide proposals (some educators discourage this, but she believes in transparency).She does NOT send a contract until the client confirms they are moving forward.She places a 7-day soft hold on the date to encourage quick decision-making.Uses follow-up emails strategically to nudge couples toward booking.

    Jen’s Golden Rule:

    💡 "I don’t chase—I attract!" Instead of chasing leads, focus on positioning yourself as the trusted expert so that the right clients come to you.

    Actionable Steps for Florists:

    ✅ Review your inquiry process—are you pre-qualifying leads before consultations?
    ✅ Structure your consultation flow—cover the key details without overwhelming the client.
    ✅ Clearly communicate your pricing early to avoid misalignment.
    ✅ Practice positioning yourself as an expert in your market and niche.
    ✅ Set clear next steps at the end of each consultation to close sales more efficiently.

    Resources Mentioned in This Episode:

    Calendly (Free & paid scheduling tool)Floral CEO Mastermind (Includes the full Floral Foundations Course for wedding florists!)Jen’s Pricing Guide & Proposal Templates (Available inside the Mastermind)

    📌 Want to streamline your wedding consultations and book more dream clients?
    Join The Floral CEO Mastermind—where you'll get access to Jen’s full step-by-step process, templates, and live coaching!

    👉 Learn more at http://TheFloralHustle.com/mastermind

    Join the Conversation!

    💬 What’s your biggest struggle with wedding consultations? Send Jen a DM on Instagram @‌TheFloralHustle and let her know!

    🌸 Thank you for listening, flower friend! Have an amazing flower-filled day!

  • Navigating Tariffs & Rising Costs: Strategies to Protect Your Floral Business

    Navigating Tariffs & Rising Costs: Strategies to Protect Your Floral Business

    · The Floral Hustle

    Episode Summary:
    In this week’s episode, Jen tackles the anxiety-inducing topic of rising tariffs and their impact on floral pricing. She shares proactive strategies to navigate these challenges and ensure your floral business stays profitable and resilient. From sourcing smarter to revisiting your contracts, Jen offers actionable steps to help florists feel empowered rather than reactive in uncertain times.

    Key Takeaways:

    Shift Your Focus to Resilience and Opportunity:Use challenges like rising tariffs to identify new business opportunities.Jen shares her success with silk flower rentals as a way to diversify income streams and adapt to price increases.Leverage Locally Grown Flowers:Explore partnerships with local flower farms and growers' co-ops to minimize dependency on imports and stabilize costs.Locally sourced flowers are not only cost-effective but also resonate with clients looking for sustainable options.Stop Promising Specific Flowers:Avoid guaranteeing exact flower types in your contracts to prevent stress and potential financial losses if availability changes.Use comparable flowers based on size and value to maintain quality and client satisfaction.Smart Sourcing Practices:Evaluate direct sourcing options, such as buying flowers from farms or brokers, to reduce costs.Jen shares how she’s cut costs on premium blooms like Playa Blanca roses by sourcing directly rather than relying solely on wholesalers.Revisit Your Contracts:Protect yourself against unforeseen price increases by adding clauses that account for fluctuating costs due to tariffs or other market disruptions.Transparent communication with clients about pricing protections builds trust and ensures your business remains profitable.Think Strategically, Not Reactively:Instead of reacting to changes, create a game plan to capitalize on new trends or opportunities, such as offering more versatile flower options or adjusting service offerings.Prepare for the Unexpected:Market disruptions like freezes or import issues can happen at any time. By diversifying your sources and updating your contracts, you’ll reduce the impact of these challenges on your business.

    Quotes from Jen:

    “Challenges like tariffs don’t have to sink your business. With a shift in mindset, they can be the catalyst for growth and innovation.”“If you’re promising exact flowers in your contracts, you’re setting yourself up for stress. Flexibility is key to success in this business.”“Protecting your profits starts with protecting yourself in your contract.”

    Actionable Steps for Florists:

    Review your current contracts and add clauses to account for unforeseen price fluctuations.Build relationships with local flower farmers to create a more sustainable and cost-effective sourcing strategy.Explore direct sourcing options to cut costs on high-demand flowers.Diversify your offerings, such as introducing silk flower rentals, to tap into new revenue streams.

    Resources Mentioned in This Episode:

    Floral Hustle Podcast EpisodesLocal flower farming co-opsDirect sourcing options for premium blooms
  • 10 Ways to Glow Up Your Health, Business, and Self in 2025

    10 Ways to Glow Up Your Health, Business, and Self in 2025

    · The Floral Hustle

    In this inspiring Floral Hustle Podcast minisode, Jen shares 11 essential tips to help you prioritize your health, refine your business strategies, and glow up in all areas of your life in 2025. These practical, actionable steps focus on aligning your personal and professional goals while creating a sustainable foundation for growth and success.

    Key Takeaways: The 11 Steps to Your 2025 Glow-Up

    Health & Wellness

    Prioritize SleepEstablish a consistent bedtime routine to get 7-8 hours of restorative sleep nightly.Invest in tracking tools like a Whoop to monitor your sleep and identify areas for improvement.Upgrade NutritionFocus on whole, nutrient-dense foods like leafy greens, healthy fats, and lean proteins.Reduce sugar and processed food intake while having convenient, healthy snacks like protein bars or nuts handy.Develop a Movement RoutineBuild a sustainable exercise schedule that incorporates strength training, yoga, or cardio.Commit to consistency over intensity to ensure long-term benefits.Hydration and DetoxStay hydrated by drinking plenty of water daily.Explore detox practices like reducing alcohol intake or intermittent fasting to reset your body.Mental Health MaintenancePrioritize mindfulness or meditation to reduce stress and gain clarity.Use tools like journaling or therapy to work through challenges and maintain mental well-being.

    Business & Career Growth

    Set Bold GoalsDefine actionable business goals for 2025 and break them into quarterly milestones.Track your progress regularly to ensure alignment with your vision.Invest in LearningTake a course, attend a conference, or hire a coach to refine your skills and stay competitive.Continuous learning ensures you remain adaptable and ahead in your industry.Grow Your NetworkAttend industry events, engage with online communities, and collaborate with peers to build connections.Networking opens doors to new opportunities and potential collaborations.Refine Your BrandingRefresh your website, brand visuals, and social media presence to attract ideal clients.Present a polished, elevated image that reflects your growth and professionalism.

    Personal Development

    Establish Daily RitualsBegin each day with affirmations, gratitude, or a power hour to maintain focus and momentum.Consistent rituals create a strong foundation for daily success.Invest in Your AppearanceTreat yourself to a fresh wardrobe, upgraded skincare, or a new haircut to feel radiant and confident.Feeling empowered in your appearance impacts both your personal and professional energy.

    Episode Highlights:

    How Jen is prioritizing her health by focusing on sleep, posture, and nutrition in 2025.The importance of setting bold goals and investing in both personal growth and professional development.Practical ways to detox your body, mind, and schedule to create space for new opportunities.Jen’s tips for creating a sustainable movement routine and the value of hydration in overall wellness.

    Actionable Steps for Listeners:

    Audit Your Health:Use tools to track your sleep, movement, and hydration.Create a plan to address specific health goals, like sleep improvement or building muscle.Set Goals and Plan Weekly:Break your business and personal goals into actionable steps and review them weekly.Network and Learn:Commit to connecting with others in your industry and continuously learning new skills.Embrace Rituals:Start your mornings with positive rituals like journaling or affirmations to maintain momentum.Invest in Yourself:Don’t shy away from treating yourself to changes that make you feel empowered and refreshed.

    Connect with Jen:

    Instagram: @‌thefloralhustleWebsite: TheFloralHustle.comJoin the Floral CEO Mastermind: thefloralhustle.com/mastermind

    Final Thoughts:
    This year, focus on intentional growth. By implementing these strategies, you can make 2025 a year of transformation and fulfillment in both your personal and professional life. Jen encourages you to take bold steps and leave behind what no longer serves you.

    Thank you for listening, Flower Friend! 🌸

  • 10 Things I'm Leaving Behind in 2024 to Thrive in 2025

    10 Things I'm Leaving Behind in 2024 to Thrive in 2025

    · The Floral Hustle

    In this inspiring episode of The Floral Hustle Podcast, Jen reflects on the lessons and habits she’s leaving behind in 2024 to make space for greater success and joy in 2025. She shares her journey of self-awareness, growth, and prioritization, offering actionable insights for florists and entrepreneurs to embrace positive change, set boundaries, and focus on what truly matters.

    Key Takeaways:

    Overcommitting and Overdelivering:Jen discusses the importance of setting boundaries and avoiding burnout caused by overcommitting to projects or clients.Letting go of the need to overdeliver and focusing on sustainable growth is a top priority for 2025.Working with Aligned Clients:No more taking on projects or working with clients that don’t feel aligned with her goals, values, or ideal business vision.A key question to ask: “If I had $1 million in the bank, would I take this project?”Letting Go of Perfectionism:Perfectionism often hinders progress and creativity. In 2025, Jen will embrace imperfection, focusing on what feels good rather than striving for flawlessness.Outsourcing and Automating:Recognizing the need to delegate and automate tasks to stay in her “zone of genius.”Overworking without outsourcing is a habit she’s leaving behind for good.Ending Comparison Culture:Jen is leaving behind the tendency to compare herself to others in business, motherhood, or education.Focus will shift to celebrating her unique strengths and successes.Releasing Outdated Practices:Just because something worked in the past doesn’t mean it serves her current goals.Adopting new strategies and letting go of old mindsets will create space for growth.Avoiding Negativity and Mass Hysteria:Energy will be directed toward things she can control, like making a positive impact on her family and immediate community.Less focus on uncontrollable global issues to preserve mental well-being.Decluttering Life:Physical, mental, and calendar clutter are being left behind to prioritize simplicity and focus.A decluttered environment leads to a decluttered mind.Prioritizing Health:2025 will be a year of health transformation, with a focus on improving sleep, posture, and overall well-being.Letting go of the tendency to neglect her own needs in favor of others.Building a Full Cup:Self-care is essential for sustainable business growth.Jen encourages listeners to stop trying to build a business on an empty cup and instead prioritize their own happiness and energy.

    Actionable Steps:

    Reflect and Release:Write down the habits, relationships, or mindsets that didn’t serve you in 2024.Make a conscious decision to leave them behind as you move into 2025.Set Boundaries:Evaluate your commitments and ensure they align with your values and long-term goals.Learn to say no to projects or clients that don’t feel right.Embrace Imperfection:Focus on progress over perfection. Take action without overthinking or overpolishing.Declutter Your Life:Simplify your workspace, home, and calendar to make room for what truly matters.Prioritize Self-Care:Make your health and well-being a top priority in 2025.Focus on Your Circle of Control:Channel energy into areas where you can make a tangible impact and avoid wasting energy on uncontrollable situations.

    Highlights from the Episode:

    Jen’s candid reflections on overworking and the toll it has taken on her health and well-being.The empowering realization that comparison and perfectionism don’t serve growth.A powerful anecdote about teaching her son empathy, emphasizing the importance of focusing on what matters most.How letting go of old habits and beliefs can pave the way for personal and professional transformation.

    Connect with Jen:

    Instagram: @‌thefloralhustleWebsite: TheFloralHustle.comJoin the Floral CEO Mastermind: thefloralhustle.com/mastermind

    Final Thoughts:
    As we enter 2025, Jen invites listeners to reflect on what they want to leave behind and what they want to embrace for the year ahead. By setting boundaries, prioritizing health, and letting go of what no longer serves us, we can create space for joy, growth, and success.

    Thank you for listening, Flower Friend! 🌸

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