Episodes
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Shameer sat down with Leah Glass, VP of Global Marketing @ Convera, to talk about how to navigate a rebrand.
Before becoming Convera, the company was part of Western Union Business Solutions, a lesser-known division dedicated to b2b payments.
Leah was first introduced to payments and fintech in her prior role at Amazon. At Convera, she leads a cross-functional marketing team that drives growth, customer engagement, and competitive differentiation.
She oversees lead generation, sales enablement, customer retention, integrated campaigns, and product marketing, ensuring alignment with business goals and customer needs.
Join them as they cover topics such as:
The challenges and opportunities of rebranding Establishing a solid brand foundationMaintaining consistency in messagingThe importance of having a credible website experience,Leveraging LinkedIn as the primary social media channel, Maintaining authenticity and transparency in B2B marketing.Leah says:
“You're never going to know 100% if your messaging resonates with your audience before you go to market.”
HELP US OUT!
Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
Subscribe here:
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👉 YouTube
👉 Email: [email protected]About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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Valentina Kristensen, Corporate Affairs Director at OakNorth, talked about the value of communications in driving business growth in fintech.
OakNorth was founded by entrepreneurs for entrepreneurs who had bad experiences trying to secure a loan for their company.
The company has lent over 10 billion pounds to businesses across the UK and a variety of sectors.
At OakNorth, Valentina oversees external and internal communications, events, content, ESG/sustainability and helps set the strategic direction for stakeholder engagement globally.
Cool fact: Valentina was named the Standout 35 of Innovate Finance’s Women in Fintech Powerlist in 2018.
Valentina and Shameer cover topics such as:
Understanding the value of comms and PRThe importance of adapting to industry changesLeveraging communications to drive business growthCustomer advocacy and referralsHaving a strong narrative, product market fit, and consistent messaging across all channels and teamsAnd a lot more.
Valentina says:
“Make sure you create a fantastic customer experience. You want people to shout about you rather than at you.”
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
HELP US OUT!
Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.
Subscribe here:
Website
YouTube
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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Ian Roberts, Marketing Director, Direct Acquisition at Vitality, talked about campaign evolution and the importance of embracing change.
A customer-led, commercially astute leader with over 25 years in financial services marketing — creating and delivering marketing strategies, propositions, and campaigns — he oversees all direct-to-consumer and direct-to-business acquisitions at Vitality. He previously worked for names like Aviva and Lloyds Banking.
With more than a million members, Vitality helps people live longer, healthier and financially secure lives, offering health insurance, life insurance and investments.
Join Ian and Shameer as they cover topics such as:
Changing your messaging to something new and differentApproaching difficult board conversationsPlanning your media buyingThe importance of data in decision-makingThe balance between being data and creative leadIan’s advice for driving growthStaying true to your purposeIan says:
“Without purpose, your brand is at risk of being scattergun.”
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
HELP US OUT!
Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.
Subscribe here:
Website
YouTube👉 Email: [email protected]
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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We had Chris Franklin, VibePay's CMO, talk about how this fintech builds products with the end user in mind.
Fresh-faced in the FinTech space, Chris has a background in retail management. Tired of the 16-hour workday schedule, Chris took six months off to backpack in Asia and Australia and returned with a desire to get into Marketing.
He got a Creative Writing degree and worked through the ranks at British Gas for six years, including two more as the Head of Marketing of the British Triathlon Federation.
Chris joined VibePay as CMO five months ago — a pay-by-bank payment platform born out of the ashes of the COVID crisis. It offers instant, free A2A payments to people and businesses, helping them avoid traditional payment rails, which come with high fees and delays.
Tune in to learn more about:
How to simplify the complex for your audienceSimilarities between sports marketing and fintechBuilding customer trust in fintechEducating your customers about your product valueCreating noise as a challenger brandWhat it means to be truly disruptiveLeveraging customer insights and researchBuilding products that are beneficial to the end userAnd a lot more.
Chris says:
"Make your marketing something people can buy into.”
HELP US OUT!
Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.
Subscribe here:
Website
YouTube👉 Email: [email protected]
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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We had the lovely Loïs Mills, Senior Content Lead at Yonder, chat about the role of content marketing in today’s day and age.
Loïs tried the corporate and entrepreneurship life before making her way into the startup life, which she calls “not the straightforward journey.” Currently the Senior Content Lead at Yonder, she aspires to establish the brand as more than just a credit card product and to give it life.
Yonder is the credit card for modern explorers, on a mission to improve people's relationship with credit.
Join them as they cover topics such as:
Can you still gain followers without producing social content?Building community in fintechHow to measure the impact of your content marketing effortsThe beauty of working at a startupCreating emotion through contentHow to draw eyeballs on your contentThe wrong approach to producing contentBuilding trust in fintech and financial servicesLoïs says:
~“People choose you because you've created some sort of emotion in them.”~
HELP US OUT!
Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.
Subscribe here:
Website
YouTube👉 Email: [email protected]
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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Toni Gregory, Head of Content Marketing at GoCardless, shared some inspiring insights on crafting authentic brand narratives.
Toni’s career has been blooming at GoCardless. She rose from Content Marketing Manager to Head of Content Marketing and is currently ensuring all content marketers are aligned while overseeing the brand strategy.
Toni’s also leading GoCardless’ event series supporting Women in Tech.
GoCardless helps over 75,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network. Toni’s also leading their event series supporting Women in Tech.
Tune in to learn more about:
How to maintain a consistent brand voice across all content Effective channels for content distributionThe role authenticity plays in content creation for fintechsHow fintechs can remain genuine and relatableBrand and tone of voice guidelinesHow to turn customer research into compelling brand storiesHow to build successful brands with mundane offeringHow can we keep pace with changing consumer behavioursAnd a lot more.
Toni says:
“Planning matters. It’s all about the prep work, the brief you put together, the questions you think of ahead of time.”
HELP US OUT!
Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.
Subscribe here:
👉Website
👉YouTube
👉 Email: [email protected]About the show
The Fintech Marketers and Leaders Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “The Fintech Marketers and Leaders Podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc., shared her user acquisition secrets for scaling fintech products and achieving growth.
Before moving to FinTech, Ishita was in EdTech, teaching Google Ads for Beginners at the Coursera Project Network, where she reached 110K+ learners.
A marketer with deep consumer empathy and strong analytical thinking skills, she oversees all paid media marketing activity at Upgrade Inc., including paid search, paid social display advertising, and app and video advertising.
Upgrade Inc. is a US-based FinTech company that offers a full range of credit and banking services.
Tune in to learn more about:
Keeping up with fintech and marketing industry trends Trying out Tik-Tok for the first timeThe compliance factor in influencer marketingMessaging and creativity on Meta and in-appA/B testing and constantly trying to improveAnd a lot more.
Ishita says:
“One of the things I have found crucial for creative development is the partnership between the marketing team and the creative team.”
Subscribe here:
👉www.thefmlpodcast.com👉 Email: [email protected]
And connect with Ishita here:
👉 LinkedIn
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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Sheridan New, Brand Content Lead at Chip, talked about captivating and engaging your audience with the right content.
Sheridan has always had a strong affliction for words, collecting an abundance of diaries, magazines and notebooks since she was a kid.
After working at a boutique marketing agency in Australia, she made the 19-hour jump to London to a more writing-centric role as a Content Writer at the fintech startup Chip.
Content writer turned Content Manager Sheridan recently got promoted to Chip’s Brand Content Lead. She works on in-app, external, and internal copywriting, brand ideation, and video content, ensuring everything is on brand, delivered on brief, and on time.
Tune in to learn more about:
The evolution of your tone of voice The impact of Chip’s brand awareness campaignEmotion as a powerful marketing tool How to use content to build an engaged audience and brandThe importance of consistency in content writingCornerstone content, Content production and Customer researchSheridan’s advice for fintech content creatorsTurning money talk into a sexy topicSheridan says:
“As you grow up and scale, so will your tone of voice.”
HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.
Subscribe here:
👉 YouTube
👉 www.thefmlpodcast.com
👉 Email: [email protected]And connect with Sheridan here:
👉 LinkedIn
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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Chantal Swainston is an independent Fintech PR consultant and Founder of The Heard—an award-winning spokesperson index for women and non-binary people in Fintech who want to get into public speaking.
From introducing brands to new regions, launching new products in open banking and investments, and tackling corporate issues and reputational crises, Chantal has over a decade of PR experience. She has worked with brands like American Express, eBay, LinkedIn, and Klarna.
Previously, Wise’s Senior PR Manager, Chantal, worked closely with investor relations, finance, and government relations teams, supporting the UK communications strategy for Wise's listing on the LSE.
In 2023, The Heard won the industry’s Diversity & Inclusion Champion Of The Year, an excellent recognition for profiling and showcasing women and non-binary talent in the fintech industry.
In this episode, you’ll learn about:
The role of PR in fintech marketing When should a FinTech brand start thinking about PRHow to create a compelling narrative about your brand The perfect mix of running PR activity The role of b2b influencers in your PR strategyDo you need to work with a brand spokesperson?The impact of PR in crisis managementThe impact of PR on your bottom line💡Chantal says:
“You should be thinking about PR as early as possible because your reputation is a long game.”
HELP US OUT!
Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.
Subscribe here:
Website
YouTubeAnd connect with Chantal here:
👉 LinkedIn
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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Tierney Cowap, Growth Campaigns Manager at Monzo, shares her knowledge on campaign experimentation in fintech in the latest episode of The Fintech Marketers and Leaders podcast.
With previous experience in PR and digital publishing, Tierney has led multi-channel marketing strategies for influential global publishers, including VICE, The Daily Telegraph, Refinery29 and The Independent.
At Monzo, she was recently promoted to Growth Campaigns Manager, working at the intersection between brand and performance.
Monzo is an app-based bank with over 8 million UK customers across personal and business banking on a mission to make money work for everyone.
Here’s what you’ll learn about:
Customer feedback and campaign experimentationEffectively repurposing contentMonzo’s approach to creating vertical video contentWorking with different media types Building up a testing behaviourTikTok ad creativeKPIs and assessing the effectiveness of your campaigns💡Tierney says:
“To create strong campaigns, you have to be a superfan of content, engage with it and keep your finger on the pulse.”
HELP US OUT!
Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:
Website
YouTube👉 Email: [email protected]
And connect with Tierney here:
👉 LinkedIn
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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We had the pleasure of speaking to Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido, about how AI helps fintechs innovate and stay ahead of the competition.
With an impressive 20-year career in marketing, Paul has worked across a broad range of industries, from AI and fintech to mobile operating systems, with big names like Nokia and Mozilla.
At Onfido, he leads everything from global and product communications to analyst relations, customer marketing, and sales enablement, ensuring their sales team has the tools to close deals successfully.
If you’re in fintech, you’ve probably heard about Onfido—the AI-powered end-to-end identity verification platform. Developed in-house for over ten years, Onfido ensures the fairest, fastest and most accurate analysis.
In this episode, you’ll learn about:
How to stay ahead of emerging trends and technologies AI — replacement or complementary to existing marketing roles?AI’s impact on marketing and identity verificationUsing AI for content creation and marketingHow AI will impact the fraud industry over the next few years💡Paul says:
“We're only gonna see bigger and better things coming from AI in the future.”
HELP US OUT!
Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.
Subscribe here:
Website
YouTube👉 Email: [email protected]
And connect with Paul here:
👉 LinkedIn
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions, talked about all things rebranding for fintech growth.
With over a decade in marketing, initially working for Philips, Raquel transitioned to fintech at GoCardless before becoming Head of Marketing at Edenred Payment Solutions. Now, Raquel drives brand growth, leading a team of experts in product marketing, branding, design, content, and events.
Passionate about diversity and inclusion, she actively champions initiatives for women's empowerment within and beyond the workplace.
Edenred Payment Solutions recently joined the CAC 40 in the Paris Stock Exchange, which makes it among the top 40 companies in France. The company operates in multiple industries, such as benefits, HR, mobility, fintech, and payments technology, enabling its clients to offer their customers digital banking, embedded finance, and card-based solutions.
In this episode, you’ll learn about:
Ensuring rebranding will resonate with your target customersProducing content aligned with your new brand Managing content distribution Raquel’s advice on B2B rebrandingRebranding and messaging adjustingSubscribe here:
👉 Website
👉 YouTube
👉 Email: [email protected]And connect with Raquel here:
👉 LinkedIn
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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Ariana Sverdlik, Head of Global Brand at SumUp joined Shameer on an inspiring chat about creating and growing a human-centric FinTech brand.
From big brands with small budgets to small brands with big dreams, Ariana has built communities and campaigns for Disney, Loreal and many others.
At SumUp, she’s empowering teams globally to understand the brand and help bring it to life in the real world. She works with stakeholders, connecting the dots and how they communicate across all major global activities—product launches, campaigns, experiments—all the good stuff.
SumUp is a leading global financial technology company helping over 4 million small merchants start, run and grow their businesses. The company has recently received €285 million in funding.
In this episode, you’ll learn about:
The definition of taking a human-centric approachRunning global and local campaignsLong-term brand building vs ROIBalancing creativity with data-driven decisionsCreative and performance teams working togetherThe journey of building and growing a brandManaging the challenges of emerging platformsAriana’s advice for creating a human-centric FinTech brand💡Ariana says:
“Global brand building doesn't happen overnight, and it doesn't happen in one place.”
Subscribe here:
👉Website
👉YouTube👉 Email: [email protected]
And connect with Ariana here:
👉 LinkedIn
About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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Harshil Varsani, Head of Creative at TotallyMoney, talked today about the role of creativity in fintechs.
A master of all things creative, Harshil worked across various industries and roles, from international corporations to agencies and startups. As the Head of Creative at TotallyMoney, he looks after a diverse, integrated team of copywriters, designers, illustrators, motion designers and UX writers.
Since he joined the company, his team has grown from two digital designers to 10 creatives. One of his main focuses is ensuring the brand's look and feel and how they communicate to their customers are consistent.
Totally Money is a credit app that helps people understand and improve their credit scores and be better with their finances.
In this episode, you’ll learn about:
The mistakes in building a performant teamThe impact of diversity on team productivitySelecting the right creative talentIn-house creative vs creative agencyHarshil’s advice on delivering the best creative workHow Harshil’s empowers his creative teamsBalancing creativity and complianceHow TotallyMoney stands out from the crowdPerformance marketing vs branding💡Harshil says:
“The role of a creative leader is to bring out the best qualities out of creatives and help connect the dots.”
Help us out!
Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.
Subscribe here:
Website
YouTube
Email: [email protected]And connect with Harshil here:
👉 LinkedIn
👉 Website
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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Henry Barton, Head of Community and Brand at Uncapped, came in to talk about the importance of setting the right foundation for building loyal communities.
Henry studied archaeology long before getting into finance, hoping to be the next Indiana Jones. When that didn’t work out, he moved to London, where we held roles from sales to partnerships to publishing for The Times.
After working for the UK's largest small business support network, Henry found his biggest passion is helping small brands grow, so he joined Uncapped, a leading provider of business-friendly working capital for growing brands and retailers. Since joining Henry has led all things community and brand.
In this episode, you’ll learn about:
Why Henry thinks of himself as a Swiss army knife How Fintechs can build community from day oneHow to turn readers into an engaged communityHow to use channels to build communityThe best way to leverage community to build partnershipsBuilding and attracting brand ambassadorsProving the ROI of your community-building efforts💡Henry says:
“Community is like an organic beast—it needs feeding, maintaining, and constant care.”
HELP US OUT!
Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.
Subscribe here:
Website
YouTube
Think you'd make a great guest? Get in touch here: [email protected]And connect with Henry here:
LinkedIn
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Monica Millares, Product Principal at BigPay.
As a Financial Wellbeing advocate, Monica hosts the "Purpose Driven FinTech" podcast, writes the "Innovating FinTech" newsletter, and mentors young professionals on becoming great FinTech Product Managers.
She started her career in financial services in Mexico and moved to the UK to join the Fintech revolution in early 2014, where she worked with brands like Visa, Barclays and Tandem Bank.
Monica is part of the founding team BigPay, one of the largest NeoBanks in Southeast Asia, with over 1.37 million users. BigPay helps people with money management, payment and lending solutions, sending money abroad, and much more.
In the latest episode of our podcast, she shares her thoughts and advice on Product leadership and growth, improving communication between marketing and product teams, diversity of thought, inclusion and mentorship, and much more.
Join them as they cover topics such as:
👉Product leadership and growth in FinTech
👉Managing growth and product development
👉Diversity and inclusion in FinTech leadership
👉Diversity and mentorship in the workplace
👉Career development, mentorship, and self-promotion
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
Subscribe here:
👉 YouTube
👉 Website👉 Email: [email protected]
And connect with Monica here:
👉 LinkedIn
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Daniel Yubi, Founder and CEO of Payable.
Payable is a treasury operations software that helps teams automate financial operations and gain real-time cash visibility from a single dashboard.
Daniel is a fintech founder and a Youtube and used to be a lawyer before he founded Payable in May this year.
Daniel and Shameer spoke about the launch of Payable, the value of content creation, and what it feels like to be a YouTube and a Fintech founder.
Join them as they cover topics such as:
👉YouTube video creation and FinTech marketing
👉The birth of the fintech industry
👉Payable's go-to-market strategy
👉Creating content that resonates with your audience
👉The trap of authenticity in content creation
👉How the next 12 months look like for Payable
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
Subscribe here:
🎧YouTube
🎧Email: [email protected]
🎧Website: www.thefmlpodcast.comAnd connect with Daniel here:
👉 LinkedIn
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Samantha de Groen, Product Marketing Manager at Bunq.
Bunq is the second largest challenger bank in Europe on a mission to make life easy for digital nomads by giving them the tools to spend, budget, and invest like a local wherever they are.
Samantha's role is to connect the dots between data research, user feedback, Bunq's overall growth direction as a brand and how to communicate that to users.
Listen to Samantha share her insights on the importance of customer listening, removing the taboo around money talks and the importance of brand consistency, among other things.
Join them as they cover topics such as:
👉Understanding customer wants and needs
👉The importance of having user personas
👉Differentiating your brand from the competition
👉Talking about money and banking on social media
👉Creating a multi-channel playbook
👉Brand consistency
👉The challenges of entering new territories
👉Sustainability as a unique selling proposition
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
Subscribe here:
👉 YouTube
👉 www.thefmlpodcast.com
👉 Email: [email protected]And connect with Samantha here:
👉 LinkedIn
About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Oliver Mott, Head of Social Media at Starling Bank.
Starling has gone from underdog to top challenger bank in only nine years. We spoke with Oliver about how is his social media team helping Starling make banking better.
Oliver talks about Starling’s biggest hits on TikTok, measuring influencer marketing results, the importance of being part of great conversations, and much more.
Join them as they cover topics such as:
👉Social media trends in financial services
👉Starling's recipe for TikTok
👉Influencer marketing strategy and creativity
👉Balancing creativity and compliance in finance
👉Demonstrating influencer marketing ROI
👉Starling and Twitter (X) strategy
👉The role of social media in product development
👉Keeping a loyal community while scaling
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
Subscribe here:
👉 www.thefmlpodcast.com👉 Email: [email protected]
And connect with Oliver here:
👉 LinkedIn
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Shaul Weisband, Co-Founder and CMO at Jifiti.
Jifiti is a white-labelled platform where banks and lenders embed their loans at any point of sale, enabling them to compete in the BNPL (Buy Now, Pay Later) space.
Shaul, its Co-Founder and CMO, was in the marketing and branding space before he started the company. He shares a lot of marketing advice and talks about using thought leadership for positioning and building trust.
Shaul and Shameer discuss topics like:
👉Enabling banks and lenders in the BNPL space
👉Aquiring customers in the B2B space
👉B2B marketing strategies and thought leadership
👉Brand positioning
👉Tackling price sensitivity in financial products
👉Demand generation and lead nurturing
👉Building tailor messages and content
And much more!
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
Subscribe here:
👉 YouTube
👉 www.thefmlpodcast.com
👉 Email: [email protected]And connect with Shaul here
👉 LinkedIn
👉 Website
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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