Episodes
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Josh is the #1 top voice on LinkedIn for B2B Sales and the former Head of Sales at 37signals/Basecamp. He is absolutely CRUSHING founder-led marketing: 220,000+ followers on LinkedIn, posting daily, plus, I'm a HUGE Josh Braun fan.
- Intertwining sales and marketing strategies.
- Outbound vs inbound marketing strategies
- Storytelling in sales
- Cultivating attention and learning through offline activities.
- How to better understand clients' problems to provide effective solutions.
- Stoicism and the importance of focusing on what you can control in life.
Josh's LinkedIn: https://www.linkedin.com/in/josh-braun/
Josh's Website: https://joshbraun.com/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs.
- The Biggest Challenge from COO to CEO
- The CEO LinkedIn Playbook
- How to Convince Executives to Post on LinkedIn
-The Impact of Founder-Led Marketing on Brand Awareness
- Selling to Different Market Segments
Megan's Linkedin: https://www.linkedin.com/in/meganwhitebowen/
Refine Labs: https://www.refinelabs.com/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Episodes manquant?
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MJ Smith is the CMO at CoLab. CoLab makes it easy for anyone to review CAD and automates issue tracking, so that engineering teams can design better products faster.
We talk about:
- How to Get Your CEO to Post on LinkedIn
- The Power of LinkedIn for B2B Marketing
- Crafting a Compelling Strategic Narrative
- Creating Ongoing Content from the Strategic Narrative
- The Impact of Visuals and Videos
MJ's Linkedin: https://www.linkedin.com/in/mjpsmith/
CoLab: https://www.colabsoftware.com/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Alina Vandenbergh is the Co-CEO at Chili Piper. Chili Piper helps qualify, route, and schedule leads from anywhere — be it your webform, cold calls, campaigns, G2 page, and more.
We talk about:
- Running a Company with Your Spouse
- The Role of AI in Content Creation and Authenticity
- The Decision to Raise Money and the Benefits of Bootstrapping
- How She Uses LinkedIn & Founder-Led Marketing
- and many more topics
Alina's Linkedin: https://www.linkedin.com/in/alinav/
Chili Piper: https://www.chilipiper.com/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Max Altschuler is the Founder & General Partner at GTMfund. GTMfund is an exclusive network of revenue leaders investing in the next wave of SaaS.
In this episode, we talk about:
- Early-stage SaaS GTM
- Max Altschuler's Playbook for an early-stage SaaS founder trying to figure out your GTM
- Common Problems with GTM
- and many more topics
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Sam Levan is the Co-founder and CEO at MadKudu. MadKudu is translating buyer signals into actions for sellers.
In this episode we talk about:
- The new Signal-Based Selling Playbook
- How to Handle Old Opportunities
- and many more topics
Sam's Linkedin: https://www.linkedin.com/in/anselmelevan/
MadKudu: https://www.madkudu.com/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Taylor Udell is the Head of Growth at Champify, former Twilio.
Champify finds your next champions by tracking your customers as they change jobs. Activate the right people to help you create and close new revenue.
In this episode we talk about:
- How to Get your CEO Posting on LinkedIn
- How to Stay Top of Mind with ICPs
- How to Run LinkedIn Thought Leader Ads
- and many more topics
Taylor's Linkedin: https://www.linkedin.com/in/taylor-udell-64181355/
Champify: https://www.champify.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Chris Shutts is the Co-Founder and CEO of logik.io, an advanced configuration solution built to make every product simpler to sell in CPQ and Commerce, no matter how complex.
In this episode, we are talking about:
- How logik.io Was Started
- How to Find Product Market Fit
- and many more topics
Chris's Linkedin: https://www.linkedin.com/in/christopher-shutts-0622237/
Logik.io: https://www.logik.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Gururaj Pandurangi is the CEO and Founder of ThriveStack.
ThriveStack equips SaaS builders with tools that facilitate user signup, product trial, purchase, and operating Self-Serve on a large scale.
In this episode we talk about:
- Sales-Led vs. Product-Led Growth
- How to Add a PLG to a Sales-Led Motion
- Gururaj's learnings of founding his 3rd SaaS Business
Gururaj's Linkedin: https://www.linkedin.com/in/gururajp/
ThriveStack: https://www.thrivestack.ai/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Crissy Saunders is the CEO at CS2. CS2 is a leading GTM Ops consultancy.
In this episode we talk about:
- How to Build a GTM Ops Team
- How to Track a Buyer Funnel
- and many more topics
Crissy's Linkedin: https://www.linkedin.com/in/crveteresaunders/
CS2: https://www.cs2marketing.com/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Gil Allouche is the CEO of metadata.io.
In this episode, we are talking about:
- How Gil ended up in Dave Gerhardts book
- How Gil barely avioded the series B trap
- How to work with investors
- The future of SDRs
Gil's Linkedin: https://www.linkedin.com/in/gilallouche/
Metadata: https://metadata.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Todd Busler is the CEO at Champify.
In this episode, we talk about:
- How Todd is Crushing LinkedIn Founder Content
- The Future of SDRs
- and many more topics
Todd's Linkedin: https://www.linkedin.com/in/todd-busler/
Champify: https://www.champify.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Spencer Kupferman is the CEO at PKWARE.
In this episode, we talk about:
- How to sell into the Enterprise
- How Spencer runs a $40M ARR SaaS with 40% Operating Margins
- and many more topics
Spencer's Linkedin: https://www.linkedin.com/in/spencerkupferman/
PKWARE: https://www.pkware.com/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Alec Paul is the Founder of SalesBrand, a LinkedIn B2B brand and content advisory. He is the secret LinkedIn consultant behind top B2B CEO brands.
We talk about all things LinkedIn:
- How to Ideate content
- What makes a great post
- How can run Founder-Led Marketing
- LinkedIn Connection Request Strategy
- and many more topics
Alec's LinkedIn: https://www.linkedin.com/in/alecjpaul/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Lindsay Tjepkema is CEO & Co-Founder at Casted. Casted is an AI-powered podcast and video marketing platform for B2B marketers to grow audience engagement and generate a better quality pipeline.
In this episode we talk about:
- Building a $1M+ SaaS around B2B Podcasting
- How to Start a Podcast from Scratch
- and many more topics.
Lindsay's Linkedin: https://www.linkedin.com/in/lindsaytjepkema/
Casted: https://www.casted.us/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Markus Stahlberg is the CEO and Co-Founder at N.Rich.
In this episode, we talk about:
- The state of ABM
- 3 Types of ABM Approaches
- ABM: Quality vs. Quantity
- and many more topics
Markus's LinkedIn: https://www.linkedin.com/in/mstahlberg/
N.Rich: https://n.rich/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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BC Krishna is the Founder and CEO at Centime.
In this episode we talk about:
- his 2x $100M+ Exits,
- his experience working on his 4th SaaS Startup
- his darkest days as Founder and CEO
- and many more topics
BC's Linkedin: https://www.linkedin.com/in/krishnabc/
Centime: https://www.centime.com/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Nathaniel Robinson is Founder & CEO at Trustworthy. Trustworthy is helping families protect and organize their important information.
In this episode, we are talking about:
- How Nathaniel is building a Consumer SaaS (at $1m+ ARR)
- What is a Family Operating System
- and many more topics
Nathaniel's Linkedin: https://www.linkedin.com/in/natrobinson/
Trustworthy: https://www.trustworthy.com/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Tom Kieley is the CEO and Co-Founder of SourceDay. SourceDay keeps production lines going, orders flowing, and operational costs in check.
We are talking about:
- How he scaled SourceDay to $10M+ ARR,
- Syncing Suppliers and Customers,
- Dealing with Tough Times as CEO
Tom's LinkedIn: https://www.linkedin.com/in/tomkieley/
SourceDay: https://sourceday.com/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Laura Erdem is the Sales Manager at Dreamdata.
We'll dive into how Dreamdata aligns Marketing and Sales and more:
- Are MQLs the right metric for optimizing?
- What does a good lead handoff look like?
- How important is Speed to Lead?
- Should the Sales & Marketing functions be owned by 1 person?
Laura's Linkedin: https://www.linkedin.com/in/lerdem/
Dreamdata: https://dreamdata.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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