Episodes
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Learn how to determine if your email marketing campaigns are successful—the key metrics to analyze, where to check those metrics in Klaviyo, what to compare them with, and more.
Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, dives deep into an account with 44% of revenue attributed to email marketing to show you how to analyze your email marketing campaigns and use those data to optimize your strategy for success.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
0:00 Intro
0:25 Key Metrics to Measure for Email Marketing Success
5:35 Checking your attributed revenue
9:55 Reviewing the top performing flows and metrics
13:42 Industry information section
20:45 There isn’t a universal standard for metrics
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today:
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Valentina Gutierrez, one of our dedicated Account Managers, shares why you should be cautious when optimizing search terms, especially when negating search terms.
Listen to this episode as she shows how filtering out specific search terms can negate too many and affect the Shopping and PMax campaigns. She also shows you how she figured out the mistake and improved the performance of the Google Ads account.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
0:00 Intro
0:24 Search Term Clean-Up: Avoid This Mistake!
5:01 How the mistake affected the Google Ads campaigns
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://sol8.com/ap/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most...
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Episodes manquant?
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Learn how John analyzes lead generation challenges in Google Ads and recommends ways to address them. In this clip from the Solutions 8 internal training, John addresses a client's concern with lead volume and explores various strategies. He even goes beyond Google Ads strategies and checks the client's website, leads forms, tracking, and follow-up team to check for optimization opportunities.
John also highlights the importance of working together with clients and. holding them clients accountable for handling leads effectively, especially when you did everything you could as a client manager. He also touches on why you should manage client expectations and optimize ad spend based on actual lead performance and the client's capability to follow up on leads. Listen to this episode to learn more.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
Related videos:
🔥 The Most Important Conversations To Have With Lead Gen Clients:
• 🔥 The Most Important Conversations To...
💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors:
• 💰 Google Ads Strategy Using AI To Out...
🧐 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1:
• 🧐 What to Do if Your Google Ads Campa...
0:00 Intro
0:18 Solving Google Ads Lead Generation Problems
4:13 Focusing on what works
7:58 Aligning your marketing efforts with the capabilities of the client's team
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our...
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Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions for the success of your Google Ads campaigns. Listen to this episode to learn about:
- How simply looking at the AOV in Shopify doesn't provide actionable insights
- The nuances of AOV
- New customer AOV vs. returning customer AOV
- Strategies to increase AOV
- Relationship between initial purchase price and repeat purchase rates
Nathan Perdriau is the Co-Founder and Head of Paid Media at Blue Sense Digital; connect with him and Blue Sense Digital here:
Blue Sense Digital website: https://www.bluesensedigital.com.au/
Nathan on LinkedIn:
/ nathan-perdriau
YouTube channel:
/ @bluesensedigital
Podcast:
/ @blues-brothers-podcast
Related videos:
💣 Deep Dive Into Contribution Margin and Why It's Important in Marketing:
• 💣 Deep Dive Into Contribution Margin ...
💰 Why You Should Increase Your Average Order Value (AOV):
• 💰 Why You Should Increase Your Averag...
🔥 The Move to a One-Click World and How It’s Changing the Agency Space:
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John discusses the critical business metrics beyond CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend). In this quick discussion, he explains how these metrics correlate and affect campaign scalability. He also shares the glass ceiling of diminishing, profitable returns misinterpreted by ROAS in different ad platforms. Listen to this episode to learn more about why you should evaluate beyond CPA and ROAS and dig deep into the customer journey across your ad platforms to determine your ad budget and strategy's effectiveness.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://sol8.com/ap/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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Connect with Kasim here:
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Learn how we achieved consistent profits in 15 months using the Facebook Matrix Method—reaching 437,000 people with a CPM of only $1.32, 1.3 million monthly impressions, and more.
Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the Facebook Matrix Method can enhance overall brand performance and customer acquisition. With real-life account examples and expert advice, discover how this strategic approach to Facebook ads in synergy with Google Ads can be your key to long-term business growth.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
Related videos:
💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:
• 💰 Maximizing Profits with the New Sol...
🔥 The 7-Step Email System Working with Meta and Google Ads:
• 🔥 The 7-Step Email System Working wit...
More videos on Meta + Klaviyo + Google Ads Marketing:
• Meta + Klaviyo + Google Ads Marketing
0:00 Intro
0:25 Consistent Profits for Over 15 Months Using the Facebook Matrix Method
5:55 The initial reluctance to run Meta Ads with Google Ads
11:17 Measuring ad campaign results
16:58 Consistency of profits looking at key metrics
21:25 Monthly performance increase with the Facebook Matrix Method
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter:
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John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important metrics to cover, attribution, and all the traffic sources. Listen to this episode now and discover John's recommended strategies for better targeting and traffic quality to improve overall campaign performance.
If you haven't seen Part 1 yet, watch it here:
• 🧐 What to Do if Your Google Ads Campa...
PS: This episode is from a recent internal Solutions 8 training.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
0:00 Intro
0:32 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2
5:42 Check all ad spend in all traffic sources
10:42 Considering the time lag with conversions and conversions (by conv. time)
15:46 John’s SOP when running YouTube ad sequence campaigns
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here:
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John Moran, our Senior Client Strategist, analyzes a Google Ads account that hasn’t been converting on cold terms, and is only converting on brand terms. Learn more about John's process of analyzing why this is happening.
In this episode, John also emphasizes the importance of analyzing various channels, tracking conversion paths accurately, and understanding the customer journey to improve conversion rates. Listen to this episode to learn how to optimize your Google Ads campaigns if you're having trouble converting cold traffic and watch out for Part 2 for the continuation of how John troubleshoots the account.
PS: This episode is from a recent internal Solutions 8 training.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
0:00 Intro
0:15 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms
3:34 Checking channels
7:07 SMs is the worst for attribution
12:51 Check customer geography and learn more
18:00 Reviewing attribution sources
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here:
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Discover how we used AI to spike up our Google Shopping Ads until they outranked the biggest competitors.
Regina Bellows sits down with Glen Wilson as he reveals how the AI tool called FeedGen achieved significant improvements in competitive visibility and ad performance for his clients' campaigns. FeedGen utilizes generative AI to optimize titles, descriptions, and attributes of products in shopping feeds, ultimately improving visibility in the auction and increasing exposure. This is a tool we’re now going to integrate here in Solutions 8 and it’s the same tool Google uses for their shopping ads! Learn more about it now by listening to this episode.
GitHub link: https://github.com/google-marketing-s...
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
0:00 Intro
0:32 Google Ads Strategy Using AI To Outrank The Biggest Competitors
2:40 What is FeedGen?
9:28 FeedGen updates and info
12:20 FeedGen template sheet
19:08 Success with FeedGen
25:11 Checking spend, revenue, and MER
28:13 Utilizing FeedGen for Solutions 8
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns:
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Kasim sits down with Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, to discuss the challenges and implications of moving towards a one-click world in digital advertising. They also talk about the phantom recession no one seems to be talking about and their predictions and advice for the future as agency owners.
Listen to this episode to learn more about:
- The shift towards automation
- Understanding KPIs and financial metrics to improve strategy
- Operational issues faced by businesses
- Actions to avoid during this phantom recession
Connect with Nathan Perdriau and Blue Sense Digital here:
Blue Sense Digital website: https://www.bluesensedigital.com.au/
Nathan on LinkedIn:
/ nathan-perdriau
YouTube channel:
/ @bluesensedigital
Podcast:
/ @blues-brothers-podcast
0:00 Intro
0:32 The Move to a One-Click World and How It’s Changing the Agency Space
3:42 How Google maximizes revenue
10:19 Considerations and KPIs for making strategic decisions
17:50 The viability of a business is dependent upon CAC and the issues faced by businesses
24:09 Looking into the future, considering the current economic climate
Learn more about the new Solutions 8 Digital Marketing Services here:
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Jason MacLean, one of our dedicated Client Managers, reveals how Google might be controlling your brand messaging with its automatically created assets feature. Learn more about what this feature is, its pros and cons, where you can turn it on and off, and if it’s something we use for our clients here in Solutions 8.
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
0:00 Is Google Controlling Your Brand Messaging?
1:05 Pros of using automatically created assets
3:25 Cons of using automatically created assets
5:59 Should you turn on the automated assets feature?
7:46 Exploring the feature
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information. 🚀
We have dozens of free resources,...
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Listen this candid conversation between Kasim and Caden discussing Kasim's embarrassing confession, the challenges Solutions 8 and other businesses are currently facing, and the economic state no one seems to be talking about. They also reveal how Solutions 8 is adapting and transforming to cope with the economy and the ever-changing world of digital marketing.
Dive deep into the difficult topics - client loss, economic pressures, the complexities of modern marketing, and business survival. Listen to this episdoe now.
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
Related videos:
🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years:
• 🥇 The Secret to Solution 8's Success:...
🔥 Google Ads Mastermind: How to WIN the Battle Against Google:
• 🔥 Google Ads Mastermind: How to WIN t...
Meta + Klaviyo + Google Ads Marketing:
• Meta + Klaviyo + Google Ads Marketing
The Google Ads Mastermind: https://youvsgoogle.com/offer
0:00 Intro
0:38 Kasim’s Embarrassing Confession and the New Solutions 8!
3:23 The Evolution of Solutions 8's Business Model
9:17 The Need for a Full-Funnel Approach
13:19 Economic State No One Seems to Be Talking About
19:25 Digital Marketing Is Now Very Sophisticated
21:45 The New Solutions...
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Dan and Glen share how the Solutions 8 Matrix System can boost the effectiveness of your Middle-of-Funnel Facebook marketing.
After incorporating the matrix into your Top-of-Funnel marketing, you'll notice that boosting your audience targeting, ad content, and engagement strategies to drive awareness and warm leads has never been better. If you haven't seen the video for the Top-Of-Funnel campaign setup using the Solutions 8 Matrix System, you can watch it here:
• 💰 The Most Effective Facebook Top-Of-...
Now that things are off to a good start, it's time to nurture the targeted audience and gain their trust with the help of the Solutions 8 Matrix System for your MoF Facebook marketing.
Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, show you just how to do that. They also emphasize the importance of creating tailored content for the MoF stage and educating the audience about the products and how they solve specific problems. They also highlight why you should retarget audiences who have already shown interest in the brand since they are more likely to convert into customers. Watch this video now to learn more.
More videos on Meta + Klaviyo + Google Ads Marketing:
• Meta + Klaviyo + Google Ads Marketing
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns:
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Learn how to set up the most effective Facebook Top-of-Funnel (ToF) campaign with Glen and Dan.
Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the power of the Solutions 8 Matrix System can optimize your Facebook ToF campaigns for success.
Discover how the matrix can help boost your audience targeting, ad content, and engagement strategies to drive awareness and warm leads. With real account examples and expert advice, discover how this strategic approach to Facebook ads is a game-changer in the world of digital marketing.
Related videos:
💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:
• 💰 Maximizing Profits with the New Sol...
🔥 The 7-Step Email System Working with Meta and Google Ads:
• 🔥 The 7-Step Email System Working wit...
More videos on Meta + Klaviyo + Google Ads Marketing:
• Meta + Klaviyo + Google Ads Marketing
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
0:00 Intro
0:18 The Most Effective Facebook TOF Campaign Setup Using the Solutions 8 Matrix System
5:18 Setting up ToF campaigns with the Facebook eCommerce Ads Matrix
11:14 Ad account examples and case studies
18:33 Allowing the algorithm decide ad budget allocation
24:01 What to look forward to in the next video
27:03 Bloopers
💣 The Ultimate Guide to Google Ads for 2023:
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Eshan Desai, one of our dedicated client managers, is here to share the best practices for setting up conversion actions for eCommerce and lead generation accounts on Google Ads. He emphasizes the importance of accurate conversion tracking so you can make informed decisions and optimize your campaign performance.
Eshan also differentiates primary and secondary actions and shares how to use enhanced conversions to provide additional data to Google Ads. Listen to this episode to learn more about the recommended conversion tracking methods for eCommerce and lead generation accounts so you can avoid missing out on important data.
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
0:00 Intro
0:13 Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation
1:00 The importance of conversion tracking
3:52 Primary and secondary conversion actions
4:53 Enhanced conversions
7:22 Best conversion tracking methods
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit
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Joshua Rugg, one of our dedicated Client Managers, shows you an increase in sales with 26% decreased ad spend, 17% increase in conversions, and other outstanding performance metrics all because of the transition from Performance Max to Standard Shopping campaign. Discover the power of this transition, the pros and cons of each campaign type, and so much more, listen to this episode now.
Related videos:
🚀 Why I'm Moving Customers OFF of Performance Max: T • 🚀 Why I'm Moving Customers OFF of Per...
💰 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping: h • 💰 How We Doubled Revenue in Two Month...
🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns: i • 🔥 Google Ads Strategy: Hypersegmentat...
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
0:00 Intro
0:19 Google Ads Success From PMax to Standard Shopping
2:30 The big issue with PMax
5:22 Reviewing first time orders and customers
💣 The Ultimate Guide to Google Ads for 2023: s • The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
💰 Have an ad...
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Discover how you can export customer lists from Shopify, format them, and upload them to Google Ads as a customer list with our amazing account manager, Frank Schaefer.
Optimize your audience targeting and remarketing campaigns by uploading your Shopify customer list to Google Ads. Learn how to do this by Listening to this episode.
Connect with Frank on LinkedIn:
/ frankjschaefer
Related videos:
🚀 FREE Resource 29,000+ Shopify Owners Read To Grow Their Shopify Stores:
• 🚀 FREE Resource 29,000+ Shopify Owner...
💰 Growing Your Shopify Business With By the Numbers:
• 💰 Growing Your Shopify Business With ...
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
0:00 Intro
0:24 How to Upload Your Shopify Customer List to Google Ads
3:17 Importing file as a spreadsheet
6:39 Uploading the customer list on Google Ads
10:48 Integration of customers lists with Klaviyo
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very)...
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You asked and we listened! In this episode, Senior Client Manager Mel and our very own Call Tracking Metrics Specialists, Harsh, walk us through how to set up CTM with Google Ads.
This integration is essential for businesses seeking to track and analyze the performance of their Google Ads campaigns in terms of generating phone calls. Mel and Harsh guide viewers through the step-by-step process of setting up CallTrackingMetrics with Google Ads to make sure there will be seamless tracking and optimization of call-based conversions. Listen to this episode.
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
0:00 Intro
0:20 Call Tracking Metrics Integration with Google Ads and Google Analytics for 2024
2:11 Parameters
4:36 Configure CTM: Buy Numbers
9:58 Buying two numbers
14:57 Tracking code installation
19:11 Create conversion action on Google Ads
25:21 Create automation trigger in CTM
28:37 Integrate CTM and Google Ads
33:32 Setting workflows
38:59 Setting values: activities, scores, activity time
44:37 Integration for an individual
47:13 Connecting CTM with GA4
49:44 Putting the tracking code on the website
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here:
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Learn about Custom Labels—what they are, why you should use them, and how to create them using Google Merchant Center and supplemental feed.
In this episode, our dedicated account managers, Tressy Dsouza and Riddhi Raj, emphasize the importance of Custom Labels and how organizing and segmenting your product data with this feature can help your Google Ads campaigns succeed. Most importantly, they'll walk you through how to create Custom Labels using Google Merchant Center. Listen to this episode now.
Related videos:
✏️ Update! Modify Feed Data Directly in Google Merchant Center:
• ✏️ Update! Modify Feed Data Directly ...
⚠️ How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 1:
• ⚠️ How to Fix Disapproved Products an...
🆘 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 2:
• 🆘 How to Fix Disapproved Products and...
🚫 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 3:
• 🚫 How to Fix Disapproved Products and...
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
0:00 Intro
0:20 Creating Custom Labels Using Google Merchant Center
0:40 What are Custom Labels?
3:41 Setting conditions
8:47 Options to set up feed rules
9:25 Creating custom labels using supplemental feed
💣 The Ultimate Guide to Google Ads for 2023:
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In this episode, you'll discover two critical things you need to be able to write a powerful copy that influences your prospect's buying decision.
Every time your prospects see your offer, you're always giving them a choice—your product or the competitors'.
And while you can't directly control the decisions they make, you can influence the way they perceive your offer and increase the likelihood of making the sale.
Listen to this episode as our Marketing Director, Bryan Caranto, helps you identify your product’s features and showcase the real benefit behind every feature, so you can influence your prospect’s buying decision…and make more sales.
Download the free worksheet here: https://sol8.com/download-quick-and-e...
Learn more about the Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
0:00 Do THIS to Influence Your Customer’s Buying Decision
3:19 Don’t mistake features for benefits
5:29 What are product/service benefits?
6:30 Common benefit
7:04 Personal benefit
8:16 Meta benefit
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns:
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