Episodes
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The mental health of the legal industry is in decline. Law firm owners work themselves to destruction. This needs to change!
The story of a successful entrepreneurHow entrepreneurs need to start taking charge again
This week, we spoke with Jacob Hoyle of FitView Wellness, a successful entrepreneur. He shared his story of adversity and success with us in hopes of inspiring law firm owners.
You can find everything about FitView Wellness here!
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The legal industry suffers greatly from mental health issues. In fact, it just keeps getting worse year after year.
The science behind physical fitnessWhat better mental health can do for your life
Hear from a successful entrepreneur about how he prioritizes mental health and why. Jake explains the science behind physical fitness and how a consistency of workouts can ultimately improve many aspects of your life!
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Episodes manquant?
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Many times small business/law firm owners will start feeling doubt, anxiety, and/or imposter syndrome.
What to do first when it comes to analyzing the self-doubtHow you can establish your business to prevent self-doubt
This is how entrepreneurs can stay motivated through all the downs of being a small business owner. Do you agree?
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As a small business/law firm, your community is your lifeline. Your network is your pulse. How can you effectively build a community for your law firm?
How small law firms should be acting towards clientsWhat this does for the business itself
What is the most important thing that entrepreneurs are doing to successfully build their communities? We asked Jake Hoyle, owner of FitView Wellness, and this is what he had to say.
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Law firm owners are entrepreneurs. They are small business owners. Instead of marketing advice, this week we focus on business advice.
The humble beginnings of starting a small businessThe way through adversity
This week, we spoke with Jacob Hoyle, owner of Fit View. On this episode, he talks about the humble beginnings and addresses any lawyers out there who took the leap recently or are going to take the leap!
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The CEO of Spotlight Branding, Marc, has come up with an equation that, if followed, will lead to better clients for law firms.
What this equation for better clients isHow your firm can become AWESOME at it
If your firm has turned into a nightmare, then it could be because you are not getting the clients you want. Maybe you want higher-paying clients, clients who are already semi-educated on their legal situation, or clients who have cases you would rather handle. Whatever your definition may be, this is how you attract them!
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Most law firms want to grow. However, lead generation is not the only way to grow, and you probably have a solid network that is a gold mine!
Growth without lead generationWhat is your law firm's untapped gold mine?
Most of the law firm owners we speak to have goals of growing. This is terrific to hear! However, let's not get it twisted. Your law firm probably already has a great network that is sitting like an untapped gold mine!
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Do you want your law firm to grow? Do you want your law firm to not grow?
How branding helps your law firm regardlessStopping growth should not mean you stop branding
Regardless of what your answer is, branding can help! Branding keeps you top of mind even when you do not want to grow. What's the benefit? Simply put: marketing does not do well when it's stopped and started multiple times.
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Most law firms overlook this aspect of branding. Why? Blame Nike and Pepsi (but not too harshly).
The real meaning of branding for law firmsHow much time should be spent on logo design and why
When almost anyone thinks of branding for a business, they tend to think of logos and color schemes. Sure, these matter. However, your law firm makes the logo, not vice versa. Here is what branding means for law firms.
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It's been an effective marketing method for decades. It's a method that brands place a lot of effort into because of its effectiveness.
The tried & true marketing method law firms needWhy we spend so much time talking about it
This is not a marketing method that Spotlight Branding introduced. It's not something that was introduced with the internet. This is something that brands do to play the long game, and law firms need to do this to get ahead!
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You read that title right! No lead gen, but law firm growth! How does that happen?
How law firms can grow without lead generationThe best way to take full advantage of this method
The truth is that most law firms already take part in this practice. It's already an aspect of their firm. However, they may not be taking full advantage of it, and that is where the magic actually happens. We guested Fanny Cohen, Director of Operations here at Spotlight Branding, to find out how law firms can grow through referrals!
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I asked Fanny if she's ever had a conversation about a lack of referrals increase if the proper steps were taken. She said this!
Does lead nurturing actually work for law firmsYour law firm needs to track properly (hopefully it does already!)
The craziest part is that most law firms already have a website, a social media presence, and/or a blog. The issue is that they simply do not have the time to keep up with it or track the results. How do they know if it's working or not? They don't!
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It may seem like a hamster wheel, but properly adding the correct systems will help this process work so much more efficiently!
How do law firms maximize their referralsHow law firms can continue to build after maximizing
Most law firms get almost all or at least half of their business from referrals. Word of mouth works beautifully. But how does a law firm know when they've peaked? Fanny answers this!
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Most law firms that get any referrals believe they are getting the most they can get. This is usually a myth!
The myth behind law firm referralsHow your firm could be missing out!
Just because your law firm is getting 50 referrals, it does not necessarily mean they are maximizing their referrals. According to a study done by Texas Tech, they found that less than a third of law firm clients refer to the firms, but more than three-quarters are willing to. Here's how you close that gap!
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Many law firms have a much better time with almost every aspect of clients that come from other clients. It's true!
How can law firms win?Why referrals are the best clients a law firm can get
We've said time and time before that referrals tend to be the best clients for law firms. How can a law firm get more of these better clients? Fanny Cohen, Director of Ops for Spotlight Branding, spends her days helping lawyers get more referrals. She shares some insight here.
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This week, we hear a familiar voice. John Hinson joins to discuss a super powerful aspect of marketing that your law firm needs!
Why is storytelling so important for legal marketingHow your law firm can implement storytelling
You see it in every form of media. Storytelling has been a staple of human existence for thousands of years. It is the thing that your marketing needs in order to make the biggest impact!
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It's not a secret. In fact, it's right in front of your face basically every day!
Why lawyers need to consider storytellingWhere you can find this in your everyday life
Law firms are securing more clients by using storytelling. If you don't believe us, then take a look around at almost every piece of media produced today. The better the storytelling, the more effective it will be!
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Using a story is the best way to relate to your audience. How can you use it in your law firm's everyday marketing?
The most effective way to use a story in marketingWhere to get your best content from/what to stay away from
You may not realize it, but the best content for your legal marketing is right there in your experience bank. What you have gone through could make a great story to relate to your audience!
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We get it! You want to make the biggest impact with your marketing. However, there is a line you need to watch out for!
What is this line?!How to navigate this line
Unfortunately, many lawyers tend to cross this same line and it ends up playing out poorly for them in the long run. We are here to warn any law firms of what could potentially hurt their marketing and branding!
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Marketing is all about winning over your audience and gaining their trust. How?
John explains the power of storytellingHow your content ideas are right in front of you
There are many ways your law firm can do this, but one of the best ways is to use storytelling. By telling a story, you can show your audience how you are the perfect fit for them. John signs back onto the podcast to share his insight!
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