Episodes

  • Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University.

    In this episode, we discuss:

    00:04:41 - Transitioning from Freelancer to Entrepreneur

    00:09:25 - The Complexities of Scaling a Service Business

    00:11:57 - Building Relationships with Clients

    00:16:59 - Building Credibility in B2B Tech

    00:19:31 - Importance of Brand Marketing in High Consideration SaaS

    00:24:59 - The Future of Freelance Writing

    00:27:39 - Pricing Strategies

    00:33:02 - The Impact of Having a Following for B2B marketing

    00:35:32 - Hiring a Project Manager

    Connect with Joe:

    * LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/

    Check out Sharp Pen Media

    * Website: https://www.sharppenmedia.com/



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Matheus is the Co-founder and CEO of Tint, an insurance startup on a mission to empower any company to embed insurance into its product.

    Tint is a Y Combinator-backed startup that provides a no-code platform, compliance services, and capital/capacity for innovative insurance solutions.

    Previously, Matheus held senior leadership roles at Turo, studied at Harvard Business School, and participated in Y Combinator.

    In this episode, we discuss:

    ๐Ÿš€ Matheus's experience with Y Combinator (YC)

    ๐Ÿ’ก The opportunity in embedded insurance

    ๐Ÿ  The benefits and challenges of remote work

    ๐Ÿ›ก๏ธ Creating Embedded Protection Products

    ๐Ÿ”ญ Taking a long-term vision when approaching entrepreneurship

    ๐ŸŽข The ups and downs of the entrepreneurial journey

    ๐ŸŒŸ Much more

    Chapters:

    00:05:59 - The Benefits of Y Combinator

    00:11:39 - The Difference between Insurance and Assurance

    00:15:24 - Embedding Insurance into Business Models

    00:19:03 - Motivating and Training Talent

    00:21:07 - The Benefits of Remote Work

    00:23:01 - The Value of Business School

    00:24:53 - The Most Fun Part of Business

    00:26:42 - Lessons from Scaling a Team

    00:28:31 - Other Exciting Opportunities

    Connect with Matheus:

    * LinkedIn: linkedin.com/in/mriolfi/

    * Twitter: twitter.com/mriolfi

    Check out Tint

    * Website: tint.ai

    * Twitter: twitter.com/heytint

    * LinkedIn: linkedin.com/company/heytint



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
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  • Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time.

    For the last decade, Brennan Dunn has been building "email-first" businesses.

    Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies.

    In this episode, we discuss:

    ๐Ÿ“š Brennan's New Book, The Art of Delivering the Right Email at the Right Time

    ๐ŸŽฏ The Power of Personalized Marketing

    ๐Ÿ’ฌ High-Touch Sales Strategies

    ๐Ÿ“ง The Importance of Owned Distribution Channels

    โญ๏ธ Much More

    Chapters:

    powered by InstantChapters.com

    00:00:00 - Launching "The Art of Delivering the Right Email at the Right Time"

    00:02:20 - Growing a Personal Brand

    00:04:45 - Growing an Organic SEO Strategy

    00:06:06 - Running a SaaS into the Ground

    00:12:14 - Different Sub-Niches for Selling Digital Products

    00:14:58 - Acquiring Marketing Skills

    00:18:00 - Selling Info Products and the Newsletter Bubble

    00:21:45 - The Future of YouTube Influencers and Online Courses

    00:24:09 - The Importance of Owning Distribution Channels

    00:28:32 - Reaping the Benefits of High-Touch Sales

    00:29:40 - Increasing Conversion Rates through Personalization

    00:35:44 - Increasing Value per Subscriber

    00:37:58 - Obtaining Customer Information through Surveys

    00:40:14 - Preventing Misfiring Automations

    00:41:18 - Personalization and Data Usage

    00:42:42 - Utilizing Zero Party Data

    Connect with Brennan:

    * LinkedIn: linkedin.com/in/brennandunn

    * Brennan's Company: rightmessage.com

    * Twitter: twitter.com/brennandunn

    * YouTube: youtube.com/channel/UCZMv2IDR8bVOLJEVok4BlkA

    * Podcast: podcasts.apple.com/us/podcast/freelanceanswers-by-brennan-dunn

    * Book: amazon.com/This-Personal-Delivering-Right-Email-ebook/dp/B0BSL3JLHD/

    Resources Mentioned

    * Barnes & Noble: barnesandnoble.com

    * Optimizely: optimizely.com

    * ConvertKit: convertkit.com

    * Hacker News: news.ycombinator.com

    * Teachable: teachable.com

    * Ankur Nagpal: linkedin.com/in/ankurnagpal

    * Justin Welch: justinwelsh.me/the-operating-system-grow-monetize-your-linkedin

    * Amy Hoy: twitter.com/amyhoy

    * Nathan Barry: nathanbarry.com

    * Ogilvy: ogilvy.com

    * Dickie Bush: twitter.com/dickiebush

    * Pat Flynn: patflynn.com

    * Dan Go: dango.co



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Kyle Mau is the founder of HireUA and a partner in Selo Olive.

    HireUA helps American companies tap into Ukrainian talent. Selo Olive is a luxury Croatian Olive Oil brand, with more than 10,000 bottles sold.

    Originally from California, Kyle made a bold move at the age of 24 to leave corporate engineering and move to Eastern Europe as a digital entrepreneur.

    Prior to HireUA, Kyle was a popular blogger, reaching over 10 million readers.

    In this episode, we discuss:

    ๐Ÿ’ก The Talent Pool in Eastern Europe and Ukraine

    ๐Ÿ“ˆ Tips For Rapid Business Growth

    ๐ŸŒฑ The Rise of Anti-Seed Oil Movement

    ๐Ÿ™๏ธ Hiring Tips for Small Business Owners

    ๐ŸŒŸ Much more!

    Chapters:

    powered by InstantChapters.com

    00:00:00 - The Talent Pool in Eastern Europe and Ukraine

    00:05:53 - The affordability of living abroad (especially in Wroclaw)

    00:08:36 - Business Skills Learned From Being A Pickup Artist

    00:11:29 - The Manosphere and Red Pill Universe

    00:17:10 - The Expansion into Eastern Europe

    00:25:52 - Scaling a Paid Acquisition Channel

    00:28:50 - Bottling Olive Oil

    00:31:58 - The Rise of the Anti-Seed Oil Movement

    00:35:01 - Building an Email List and Long-term Plans

    00:38:02 - Challenges in the Ukrainian job market

    00:43:37 - The Accessibility of Capital Cities

    00:46:29 - Hiring Tips for Small Businesses

    Connect with Kyle:

    โ†’Website: kylemau.com

    โ†’LinkedIn: linkedin.com/in/maukyle

    โ†’Twitter: twitter.com/KyleMau

    โ†’Website: hire-ua.com

    โ†’LinkedIn: linkedin.com/company/hireua

    โ†’Twitter: twitter.com/HireUA

    โ†’Youtube: https://www.youtube.com/@hireua



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Andrew Moses is the host of the "Everybody Pulls The Tarp" podcast, having interviewed over 175 top performers, spanning Olympians, pro athletes, TV stars, CEOs, and more.

    He also is Vice President at MorganFranklin, where he aids finance, technology, and business leaders in navigating complex transformational challenges.

    Additionally, he co-founded Autism Speaks U, a national initiative that raised over $7 million and engaged students from universities and colleges across 25+ states in advocacy, awareness, and fundraising.

    In this episode, we discuss:

    ๐Ÿ‹๏ธโ€โ™‚๏ธ Lessons from athletes, artists and musicians

    ๐Ÿ”„ The Role of Adversity in Success

    ๐ŸŒ… Keeping Things in Perspective

    ๐Ÿ’ก The Tarp Pulling Moment

    ๐ŸŽจ The Art of Interviewing

    ๐ŸŒŸ Much more

    Chapters:

    00:00:00 - Andrew's Current Projects

    00:03:09 - The Value of Menial Tasks in High-Ranking Positions

    00:06:11 - The Tarp Pulling Moment

    00:09:10 - Curiosity and Connection in Podcasting

    00:12:05 - Intrinsic Motivation and Consistency

    00:15:07 - Setting Internal Goals & Consolidation Breaks

    00:17:59 - Learning how to learn effectively

    00:20:50 - Keeping Things in Perspective

    00:23:59 - The Role of Adversity in Success

    00:27:03 - Manny's Journey to Becoming a Coach

    00:29:57 - Capturing the Raw Energy of the Come-Up

    00:32:44 - Trusting Your Own Taste

    00:35:31 - The Art of Interviewing

    00:38:34 - Lessons from Artists and Musicians

    00:41:48 - Lessons from Athletes

    00:44:43 - A Student's Impact

    Connect with Andrew:

    โ†’ LinkedIn: https://www.linkedin.com/in/andrewhmoses/

    โ†’ Website: https://www.everybodypullsthetarp.com/

    โ†’ Twitter: https://twitter.com/andrewhmoses

    โ†’ Instagram: https://www.instagram.com/andrewmoses123/

    โ†’ Spotify: https://tr.ee/tUxZ9wEPuv

    โ†’ Apple Podcast:



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Andre Haykal Jr is the co-founder of Client Ascension and ListKit.

    At Client Ascension, the goal is to build the #1 coaching program & community for agency owners. Andre has helped countless businesses achieve their goals by improving their marketing strategies and internal operations.

    In this episode, we discuss:

    ๐ŸŽฏ Investing in Coaches and Accelerating Progress

    ๐ŸŒ Hiring Talent from Lebanon

    ๐Ÿ“– The Bible as the Original Self-Help Book

    ๐Ÿ“Š The Importance of Diversifying Traffic Sources

    ๐Ÿ’ช The Importance of Craft and Fitness

    ๐Ÿ”„ A Different Approach to SaaS Sales

    ๐ŸŒŸ Much more

    Chapters:

    00:00:00 - Current Projects & Ventures

    00:03:36 - The Potential of ListKit and Cold Email

    00:11:05 - Investing in Coaches and Accelerating Timelines

    00:14:45 - Finding Inspiration from Entrepreneurs

    00:18:14 - A Different Approach to SaaS Sales

    00:25:44 - The Bible as the original self-help book

    00:29:48 - Accountability and Responsibility in Client Ascension

    00:33:18 - The Benefits of Podcasting

    00:37:07 - Implementing Student Success Coaches for Client Ascension

    00:40:58 - Hiring Talent from Lebanon

    00:44:42 - Takeaways from Bailey Bolton's Episode

    00:48:28 - The Importance of Diversifying Traffic Sources

    00:52:28 - The importance of craft and fitness in entrepreneurship

    00:56:03 - Importance of People and Inputs Over Outputs

    00:59:55 - An Inspiring Role Model for Entrepreneurs

    Connect with Andre:

    โ†’Website: andrehaykaljr.com

    โ†’LinkedIn: linkedin.com/in/andrehaykaljr

    โ†’Twitter: twitter.com/andrehaykaljr

    โ†’Youtube: youtube.com/@andrehaykaljr

    โ†’ Andreโ€™s Podcast: https://www.youtube.com/@sticktalkpodcast



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Matt McGarry, "The Newsletter Guy," is a highly successful entrepreneur.

    As the founder of the agency GrowLetter, Matt is a thought leader and operator in newsletter growth and customer acquisition.

    Additionally, Matt generated over 5 million subscribers and $15 million in sales just last year.

    In this episode, we discuss:

    ๐Ÿ’ฐ Building an eight-figure business

    ๐Ÿ“ฌ The evolution of newsletter marketing

    ๐Ÿ“ˆ Scaling a freelance business

    ๐Ÿ’ผ B2B newsletter marketing opportunities

    ๐ŸŒฑ Using evergreen content across platforms

    ๐Ÿค– The future of AI in marketing

    ๐ŸŒŸ Much more

    Chapters:

    00:00:00 - The Value of Newsletters in Email Marketing

    00:05:54 - The Rise of Newsletters in the Creator Space

    00:08:47 - Transitioning from Full-Time Job to Freelancing and Consulting

    00:11:30 - Scaling the Business: From Freelancer to Agency

    00:17:20 - Technology, Software, and Education in Newsletter Marketing

    00:20:21 - Transitioning from Freelancing to A Full-Time Job in Digital Marketing

    00:26:13 - Opportunities in B2B Newsletters

    00:29:17 - Alternative Paths to Freelancing Success

    00:32:01 - Building an Eight-Figure Business

    00:34:49 - Evergreen & Impactful Content: From Tweets to Podcasts

    00:37:33 - The Future of AI Capabilities

    00:40:27 - Using Memes for Ads

    Connect with Matt McGarry:

    โ†’ Twitter: https://twitter.com/JMatthewMcGarry

    โ†’ Newsletter: newsletteroperator.com/subscribe

    โ†’ Website: https://growletter.co/



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Adam Hergenrother is the Founder & CEO of Livian, Host of The 200% Life Podcast, and the author of "The 200% Life" and "The Founder & The Force Multiplier."

    An entrepreneur at heart, Adam is passionate about using business to transform lives and believes that focusing on personal growth is the key to business success.

    In this episode, we discuss:

    ๐ŸŒฑ Embracing Purpose & Personal Growth

    ๐ŸŒŸ Elevating the Moment and Living with Purpose

    ๐Ÿ“˜ Learning from Michael Singer

    ๐ŸŒฌ๏ธ Accepting Reality and Letting Go of Suffering

    ๐Ÿ“š Adam's Books

    ๐Ÿ’ช Techniques for Handling Life's Challenges

    And much more!

    Chapters:

    00:00:00 - The Existence of the Soul and Spirit

    00:03:05 - The Illusion of Success and Failure

    00:06:07 - The Meaning of Life

    00:08:57 - Elevating the Moment and Living with Purpose

    00:11:33 - Leadership Action and Decision Making

    00:14:25 - Enjoying the Moments Unfolding

    00:17:19 - Living a Balanced Life

    00:20:16 - Overcoming Obsessive Thoughts and Self-Comparison

    00:23:16 - The Definition of Success

    00:26:03 - Techniques for Handling Life's Challenges

    00:28:46 - Accepting Reality and Letting Go of Suffering

    00:34:40 - Allowing Emotions to Work Their Way Through You

    00:37:42 - Releasing Old Energy & Learning from Michael Singer

    00:40:34 - Removing Garbage from Inside

    00:43:37 - What the Book Covers and Who It's For

    00:46:12 - Adding Value to your People

    Connect with Adam Hergenrother:

    โ†’ Instagram: https://www.instagram.com/adamhergenrother/

    โ†’ LinkedIn: https://www.linkedin.com/in/adamhergenrother/

    โ†’ YouTube: https://www.youtube.com/c/AdamHergenrother1

    โ†’ Website: https://adamhergenrother.com/



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Kristen Butler is the founder and CEO of Power of Positivity, a thriving community with over 50M followers from all the world dedicated to empowering individuals to live their best lives.

    With features in SUCCESS, Forbes, and Entrepreneur, Kristen is a respected leader in the field of personal development.

    She also is the author of "The Comfort Zone", the "3 Minute Positivity Journal" and the "3 Minute Happiness Journal".

    In this episode, we discuss:

    ๐ŸŒŠ The Path to Less Stress and Greater Flow

    ๐Ÿš€ Strategies for Achieving More with Less Effort

    ๐ŸŒฑ Understanding the Three Zones of Living

    ๐ŸŽฏ Finding Purpose and Alignment in Life

    ๐Ÿ‘ Embracing a Hands-On Approach to Leadership

    ๐ŸŒ Building a Global Brand through Authenticity

    ๐ŸŒŸ Much more

    Chapters:

    00:00:00 - The Journey to Less Stress and More Flow

    00:02:53 - Achieving More with Less Effort

    00:05:36 - Balancing Content Strategy

    00:08:29 - Being Hands-On as a CEO

    00:11:17 - The Three Zones of Living

    00:15:26 - The Importance of Self-Identification

    00:19:13 - Aligning with Your Purpose

    00:25:41 - Growing Your Comfort Zone

    00:30:43 - The Three Stages of Growth

    00:34:23 - The Power of Positivity

    00:37:45 - Building a Global Brand

    00:42:22 - Protecting Imagination and Creativity

    Connect with Kristen Butler:

    โ†’ Instagram: https://www.instagram.com/positivekristen

    โ†’ Instagram: https://www.instagram.com/powerofpositivity/?hl=en

    โ†’ LinkedIn: https://www.linkedin.com/in/positivekristen

    โ†’ Twitter: https://twitter.com/positiveKristen

    โ†’ Website: https://positivekristen.com/



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Charles Tichenor IV is a renowned media buyer and educator who has driven over $1 billion in revenue through his mastery of paid advertising.

    As the creator of the 3:2:2 Method, PSM, 4Pi, and the Facebook Ads MBA Program, Charles has a track record of disrupting the industry.

    His diverse advertising experience spans across notable clients including CBS Television, MGM Hotels, and Disney Movie Club, to name a few.

    In this episode, we discuss:

    ๐Ÿ”ฅ Charlesโ€™ most controversial opinions about Facebook ads

    ๐Ÿš€ How to get started with paid media

    ๐Ÿ’ธ The benefits of increasing your ad spend

    ๐Ÿšซ Why no other platform can compete with Meta

    ๐Ÿง˜ Removing Self-worth from Success

    ๐Ÿฆ The Power of Fractional Banking

    ๐ŸŒŸ Much more

    Chapters:

    00:03:41 - The Importance of Self-Sufficiency for Operators and Agencies

    00:07:11 - A New Paradigm: Understanding the Power of Tools

    00:14:24 - Aligning Media Buying Strategies

    00:17:54 - Prioritizing Efficiency on Facebook

    00:21:49 - The Danger of Prioritizing Facebook Ads in Business Growth

    00:25:38 - Removing Self-worth from Success

    00:29:17 - The Power of Fractional Banking

    00:37:21 - The Benefits of Increasing Volume

    00:40:58 - Shifting Thinking on Cost Caps

    00:44:41 - The disconnect between performance and success in the agency industry

    00:48:19 - Advertising Strategies on Different Platforms

    00:52:12 - The Power of Facebook and the Inability of Other Platforms to Overtake It

    00:55:48 - Effective Project Management and Transparency

    Connect with Charles Tichenor IV:

    โ†’ LinkedIn: https://www.linkedin.com/in/charleytichenoriv/

    โ†’ Twitter: https://twitter.com/CTtheDisrupter

    โ†’ Website: https://www.disrupterschool.com/

    Resources Mentioned in the Episode:

    โ†’ The Social Dilemma: https://www.thesocialdilemma.com/

    โ†’ The Social Network: https://www.sonypictures.com/movies/thesocialnetwork

    โ†’ Reframe Your Brain by Scott Adams: www.amazon.com/Reframe-Your-Brain



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Noah Kagan is the founder and CEO of AppSumo.com.

    Heโ€™s also the author of The Million Dollar Weekend, The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.

    Previously, Noah was employee #30 at Facebook. Outside of AppSumo, heโ€™s launched six other million-dollar businesses (Kickflip/Gambit, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k).

    This episode was a relaxed conversation covering questions like:

    * Why Noah wrote this book ๐Ÿ“š

    * What Noah learns from making his YouTube videos ๐Ÿ“น

    * Noahโ€™s advice for Louisโ€™ businesses ๐Ÿ“ˆ

    * Why there are so many Jewish entrepreneurs โœก๏ธ

    * Much more!

    Chapters:

    00:06:00 - Noah's Personal Life and Dating Experiences ๐Ÿฅ‚

    00:09:00 - Success in Jewish Culture and Financial Literacy โœก๏ธ

    00:18:00 - Transitioning from Zero to One in Business ๐Ÿš€

    00:21:00 - Falling For Crypto Scams ๐Ÿ˜ฌ

    00:24:00 - The "Million Dollar Weekend" ๐Ÿ“š

    00:30:00 - Client Acquisition and Networking ๐Ÿงณ

    00:36:00 - Doubling Down on What Works ๐Ÿ”„

    00:42:00 - The Power of Tabling and Direct Sales Experiences ๐Ÿ—ฃ๏ธ

    Connect with Noah Kagan

    โ†’ AppSumo: https://appsumo.com/

    โ†’ Noahโ€™s YouTube: https://www.youtube.com/@noahkagan

    โ†’ Noahโ€™s Twitter: https://twitter.com/noahkagan

    โ†’ Noahโ€™s Instagram: https://www.instagram.com/noahkagan

    โ†’ Get The Book: https://www.amazon.com/Million-Dollar-Weekend-Surprisingly-7-Figure-ebook/dp/B0C3ZH8FY5



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Michael Girdley has spent the last 30 years building a $100M+ holding company. He's also built a 200k+ Twitter following and a newsletter with over 20k readers.

    He's also a major tech evangelist in San Antonio, enabling the creation of 1,000+ new tech jobs in the area through entrepreneurial and leadership roles at numerous companies and nonprofits.

    Most importantly, he loves Chilis ๐ŸŒถ๏ธ

    This episode covers the power of joining peer groups, the importance of thinking in decades not years, the value of finding friends who also like to suffer, Michaels' associate model, and much more.

    Chapters:

    00:00:00 - Alignment and finding a skin in the game partner ๐Ÿค

    00:04:27 - Me Ideas vs. Other People's Lifestyle Choices ๐Ÿ’ญ

    00:09:14 - Universal Principles in Business ๐ŸŒ

    00:18:20 - The Associate Model: Finding the Right Candidates ๐Ÿ”

    00:31:41 - Valuing Different Perspectives ๐Ÿค”

    00:36:18 - Staying Sharp and Cutting Edge ๐Ÿง 

    00:40:57 - Providing Value and Having Fun on Social Media ๐Ÿ˜„

    00:45:26 - The Benefits of Living in a Small City ๐Ÿก

    00:50:01 - Prerequisites for Starting a Hold Co ๐Ÿ—๏ธ

    Connect with Michael Girdley:

    โ†’ LinkedIn: https://www.linkedin.com/in/michaelgirdley

    โ†’ Website: https://girdley.com/

    โ†’ Twitter: https://twitter.com/girdley

    โ†’ Instagram: https://www.instagram.com/mgirdley/

    โ†’ YouTube: https://www.youtube.com/@themichaelgirdleyshow5745



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • At 18, Shegun moved to Birmingham Alabama to escape violence surrounding him in Nigeria. Two decades later, he sold Therapy Brands for $1.25 Billion โ€” one of the largest exits in Alabama history.

    In addition, Shegun has been recognized as EY's Entrepreneur of the Year and the Aspen Instituteโ€™s Henry Crown Fellow.

    Shegun is now the CEO of Copysmith AI and the Founder and CEO of Harmony Venture Labs.

    This conversation covers Shegun's story of building Therapy Brands and the lessons learned along the way. We also get into Shegun's goals for the coming years.

    Chapters:

    00:00:00 - Balancing Entrepreneurship and Being an Employee ๐Ÿคนโ€โ™‚๏ธ

    00:04:41 - The Early Days of Building a Product ๐Ÿ—๏ธ

    00:09:16 - The Importance of Timing and Price Point โณ

    00:14:00 - Taking Risks and Scaling Businesses ๐Ÿ“ˆ

    00:18:39 - The Mindset of Staying Small ๐Ÿค

    00:22:36 - The Impact of Incentives on Scaling ๐Ÿ’ก

    00:23:19 - Understanding Human Behavior and Motivation ๐Ÿค”

    00:27:56 - Directing Resources for Impact ๐Ÿ› ๏ธ

    00:32:45 - Making Investment Decisions ๐Ÿ’ฐ

    00:37:35 - Extending Impact Beyond Birmingham, Alabama ๐ŸŒŽ

    Connect with Shegun:

    โ†’ LinkedIn: https://www.linkedin.com/in/sheguno

    โ†’ Website: https://shegunotulana.com/about-me/

    โ†’ Twitter: https://twitter.com/sotulana?lang=en

    โ†’ Instagram: https://www.instagram.com/sheguno/

    โ†’ Shegunโ€™s Venture Studio: https://harmonyventurelabs.com/



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Andrew Yeung has earned the title "The Gatsby of Silicon Alley" by hosting over 25,000 guests at his exclusive tech parties across major North American cities like NYC, LA, Toronto, Boston, San Francisco.

    Previously, Andrew worked as a Global Product Lead at Google and a Business Planning & Ops Lead at Facebook. He also is an active angel investor and writer to over 30,000 readers.

    His parties have been sponsored by companies like Silicon Valley Bank, Fidelity, Techstars, and Founders Institute, and his events have received national coverage from Bloomberg, Business Insider, Fast Company, Morning Brew, and This Week in Startups.

    In this episode, we discuss Andrew's origin story and playbook that anyone can use to build a massive network and accelerate their career.

    Chapters:

    00:00:00 - The Impact of Hosting Parties ๐ŸŽ‰

    00:04:16 - Creating a Community of Immigrant Entrepreneurs ๐ŸŒ

    00:08:09 - Inspiring Kindness and Connecting Humans โ˜•๏ธ

    00:12:26 - The Impact of Networking ๐Ÿฅ‚

    00:16:43 - Building Distribution ๐Ÿ“ฆ

    00:18:44 - Thoughts on Sam Parr, Pomp, and Sahil Bloom ๐Ÿฆ

    00:28:42 - Building Trust and Professional Relationships ๐Ÿค

    00:32:55 - Creating an Inspiring and Exclusive Event Space ๐ŸŒŸ

    00:37:21 - The Generosity of Curating a Room ๐Ÿก

    00:41:41 - Adding Value through Emotional Presence ๐Ÿ’ฌ

    Connect with Andrew Yeung:

    โ†’ Website: andrewsmixers.com

    โ†’ Twitter: twitter.com/andruyeung

    โ†’ LinkedIn: linkedin.com/in/andyeung

    โ†’ Newsletter: andrew.today

    Resources Mentioned in the Episode:

    โ†’ The Group Chat Podcast: youtube.com/@TheGroupChatPodcast

    โ†’ Mark Cuban: twitter.com/mcuban

    โ†’ Lior Cole: instagram.com/liorcole

    โ†’ Nick Gray: twitter.com/nickgraynews

    โ†’ Brandon Stanton: twitter.com/humansofny

    โ†’ Calley Means: linkedin.com/in/calley-means



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Chuck Knabusch is a business consultant and author of Hope Is Not A Business Strategy, How To Take Control Of Your Business So It Won't Take Control Of You.

    In this episode we discuss:

    ๐Ÿ“… The Importance of Planning and Project Management

    ๐ŸŽ“ The Illusion of Expertise

    ๐Ÿค” The Value of Outsourcing Decision Making

    ๐Ÿšน Understanding People and Building Corporate Efficiency

    โš–๏ธ Helping Small Business Owners with Work-Life Balance

    โฐ Time Blocking To Manage Chaos

    ๐Ÿง  Using Psychology to Increase Productivity

    ๐Ÿ”„ The Importance of Repeatable Processes

    Check out Hope is Not a Business Strategy:

    โ†’Amazon: amazon.com/Hope-Not-Business-Strategy-Control

    Connect with Chuck:

    โ†’ LinkedIn: https://www.linkedin.com/in/ctknabusch/

    โ†’ Chuckโ€™s Website: https://www.13ten.com/

    Resources Mentioned in the Episode:

    โ†’ La-Z-Boy: linkedin.com/company/la-z-boy

    โ†’ Our episode with Scott Young: youtube.com/watch?v=IcZB4S5_1vc

    โ†’ Ultralearning: amazon.com/dp/006285268X

    โ†’13TenBusinessSolution: linkedin.com/company/13tenbusiness-solutions-llc



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Alex McShane is a writer, speaker, and talented operator in the Bitcoin industry.

    His range of experiences includes serving as the Director of Programming at the Bitcoin Conference, Unconference Director for Nostr, General Partner at Lightning Ventures, editor of The Bitcoin Standard, The Fiat Standard, and Principles of Economics by Saifedean Ammous.

    He's also a talented martial artist with a specialty in Brazilian Jiu-Jitsu (BJJ).

    In this episode we coverโ€ฆ

    ๐ŸฅŠ The intersection of MMA and Bitcoin

    ๐ŸŒ The Decentralization of Nostr compared to Twitter

    ๐Ÿ”’ Maintaining Privacy in the Bitcoin Community

    ๐Ÿ’ผ Opportunities to contribute to Bitcoin

    ๐Ÿฅ The Bitcoin-friendly Alternative to Traditional Healthcare

    ๐Ÿ’ฐ The Drawbacks of Central Bank Digital Currencies

    ๐Ÿ“ˆ The Benefits of Personal Responsibility and Bitcoin Accumulation

    ๐Ÿ“ฃ Shoutouts for Up-and-Comers in the Industry

    Connect with Alex:

    โ†’ LinkedIn: linkedin.com/in/alex-mcshane

    โ†’ Twitter: twitter.com/mcshane_writes

    Links To Resources Mentioned in The Episode:

    โ†’ Alexโ€™s Writing: bitcoinmagazine.com/authors/bitcoin-journalist-alex-mcshane

    โ†’ Bitcoin Magazine: bitcoinmagazine.com

    โ†’ The Bitcoin Standard: amazon.com/Bitcoin-Standard-Decentralized-Alternative-Central

    โ†’ Our Episode with David Bailey: youtube.com/watch?v=jgYrMHaF3rA

    โ†’ CrowdHealth: joincrowdhealth.com

    โ†’ Our Episode with Neil Soni: youtube.com/watch?v=AaiOJBHwv7c

    โ†’ Jack Mallers: twitter.com/jackmallers



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Mike O'Connor is the founder of NexusPoint, a US based BPO focused on connecting small and medium sized businesses with world class, outsourced talent.

    Mike is also a talented real estate investor with additional business interests in home services companies and the manufacturing industry.

    In this episode we coverโ€ฆ

    ๐Ÿค– How to think about AI-assisted operations

    ๐ŸŒ The best countries to source global talent

    ๐Ÿ’ป How to make your digital ops more efficient

    ๐Ÿ‘ฅ Major considerations for hiring and delegating

    ๐Ÿš€ Opportunities to create service-based businesses

    ๐Ÿ”ฎ Using a long-term vision to break through bottlenecks

    ๐Ÿ“– The application of Biblical principles to business

    ๐ŸŽ‰ Much more

    Learn About NexusPoint:

    โ†’ Website: nexuspt.io

    โ†’ LinkedIn: linkedin.com/company/nexuspt

    Connect with Mike:

    โ†’ LinkedIn: linkedin.com/in/mike-o-connor-a2969a277

    Resources Mentioned in The Episode:

    โ†’ Titan: amazon.com/Titan-Life-John-Rockefeller-Sr/dp/1400077303

    โ†’ Our Taylor Pearson Episode: youtube.com/watch?v=CAEpyY_IUvg

    โ†’ The End Of Jobs: amazon.com/End-Jobs-Meaning-9-5-ebook

    โ†’ Morgan Housel: twitter.com/morganhousel

    โ†’ Same as Ever: sites.prh.com/morganhousel



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Adriel Lubarsky is a trailblazer in corporate sustainability and the acclaimed author of Attainable Sustainability: Building Your Corporate Climate Strategy.

    As the Director of Sales at GreenPlaces, Adriel is at the forefront of assisting companies of all sizes in measuring and mitigating their environmental impact.

    In this episode, we cover:

    ๐Ÿ“š Adriel's book and the nuances of ESG and Corporate Climate Strategy.

    ๐Ÿ’ฐ The relationship between CEO compensation and sustainable business decisions.

    โš–๏ธ Pros and cons of ESG (Environmental, Social, and Governance).

    ๐Ÿ“Š Intricacies of carbon accounting and the inherent difficulties in comparing emissions across different industries.

    ๐ŸŒฑ Opportunities emerging within the sustainability sector and potential career trajectories for aspiring climate professionals.

    ๐Ÿ“ The benefits of publishing a book during your career.

    ๐Ÿ’ช Much more

    Connect with Adriel:

    โ†’ LinkedIn: https://www.linkedin.com/in/adriellubarsky/

    โ†’ Book Website: https://www.attainablesustainabilitybook.com/

    โ†’ Website: attainablesustainabilitybook.com



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Nick Hutchison is the founder and CEO of BookThinkers, a marketing agency for authors that Nick launched based on his success growing a massive Instagram audience of nonfiction enthusiasts.

    This conversation focuses on lessons from Nickโ€™s new book, Rise of the Reader: Strategies For Mastering Your Reading Habits and Applying What You Learn.

    We cover:

    * How to get the most out of the books you read ๐Ÿง 

    * Nickโ€™s most reread books ๐Ÿ“š

    * The impact of BookThinkers around the world ๐ŸŒŽ

    * Growing your business while working less ๐Ÿ“ˆ

    * Beating procrastination โณ

    * Much more!

    Check out Rise of the Reader: Strategies For Mastering Your Reading Habits and Applying What You Learn:

    โ†’Amazon: amazon.com/dp/B0CHF8VBYW

    Connect with Nick:

    โ†’ Instagram: instagram.com/nicklovesbooks/

    โ†’ Website: nickhutch.com/

    โ†’ LinkedIn: linkedin.com/in/bookthinkers/

    Learn More About BookThinkers:

    โ†’ Website: bookthinkers.com/

    โ†’ Instagram: instagram.com/bookthinkers/

    Resources Mentioned in the Episode:

    โ†’ Steve Jobs by Walter Isaacson: amazon.com/Steve-Jobs-Walter-Isaacson

    โ†’ Think and Grow Rich by Napoleon Hill: amazon.com/Think-Grow-Rich-Landmark-Bestseller

    โ†’ The 4-Hour Workweek by Tim Ferriss: amazon.com/4-Hour-Workweek-Escape-Live-Anywhere

    โ†’ Buy Back Your Time by Dan Martell: buybackyourtime.com/

    โ†’ The Comfort Zone by Kristen Butler: amazon.com/Comfort-Zone-Create-Really-Stress-ebook



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
  • Eric Jorgenson is a writer, builder, and investor.

    In 2020, Eric released the "Almanack of Naval Ravikant," a bestseller with over a million copies sold. This conversation discusses the "The Anthology of Balaji", Ericโ€™s long awaited followup book (released today).

    The Anthology distills the best ideas from futurist Balaji Srinivasan into three main sections, Technology, Truth, and Building the Future.

    Our discussion covers:

    * How to be "truth-literate"

    * The most exciting opportunities for technological progress

    * The impact Eric hopes this book will have on the world

    * Challenges with modern media business models

    * What we can all learn from Balaji

    * And much more

    Eric Jorgenson is a GP at Rolling Fun, an early-stage investment fund. In addition to writing books and investing in companies, Eric is on a quest to create the perfect sandwich.

    Note from Louis: I could not put this book down. It was phenomenal. Please read it.

    Read Ericโ€™s Books:

    โ†’ Read The Anthology of Balaji: https://balajianthology.com/

    โ†’ Read The Almanack of Naval Ravikant: https://www.navalmanack.com/

    Connect With Eric:

    โ†’ Ericโ€™s Podcast: https://www.ejorgenson.com/podcast

    โ†’ Eric on Twitter: https://twitter.com/EricJorgenson

    โ†’ Ericโ€™s Venture Fund: https://www.rolling.fun/

    Learn More About Balaji:

    โ†’ Balaji on Twitter: https://twitter.com/balajis

    โ†’ The Network State: https://thenetworkstate.com/

    Additional Resources Mentioned:

    โ†’ Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages by Carlota Perez: https://www.amazon.com/Technological-Revolutions-Financial-Capital-Dynamics/dp/1843763311

    โ†’ The Sovereign Individual: Mastering the Transition to the Information Age: https://www.amazon.com/Sovereign-Individual-James-Dale-Davidson-ebook/dp/B00AK9IXXM



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com