Episodes

  • Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWi

    Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you:

    → Build simple, effective lead generation strategies that work for YOU

    → Deliver a client experience that gets you referrals and repeat business

    → Master time management to create more balance in your life

    → Adapt to changing consumer behavior and stay ahead of industry trends

    → Leverage cutting-edge technology for smarter, more efficient marketing

    Stop making costly marketing blunders that could derail your real estate business in 2025! In this eye-opening conversation with Matthew Rathbun, I reveal the fatal marketing mistakes agents must avoid to stay competitive and thrive in a rapidly evolving industry.

    You'll discover:

    • Why traditional marketing tactics are becoming obsolete

    • The shift in consumer behavior you can't afford to ignore

    • How to leverage technology for maximum impact

    • Strategies to stand out in a crowded digital landscape

    Don't let outdated methods hold you back. Learn how to adapt your marketing approach, connect with your ideal clients, and skyrocket your success. Whether you're a seasoned pro or just starting out, this video is packed with actionable insights to transform your real estate business.

    🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK

    📕 TABLE OF CONTENTS 📕

    00:00 - Intro

    03:16 - Year in Review

    05:31 - Misinformation in Real Estate

    08:48 - Mindset Advice for Agents

    14:45 - Understanding Consumer Personas

    17:17 - The Zero Moment of Truth Explained

    19:15 - Adapting to Consumer Expectations

    21:40 - Resistance to Change in Agents

    26:35 - Evolution of the Average Agent

    28:19 - Cutting Through Market Noise

    30:15 - Articulating Your Value Proposition

    34:37 - Consumer Expectations on Experience

    40:54 - Setting Up Successful Consultations

    42:17 - Effective Consultation Strategies

    47:05 - Weekly Action Steps for Agents

    48:00 - Step 1: Time Blocking Techniques

    48:20 - Step 2: Crafting Your Story

    49:10 - Step 3: Focus on Personal Development

    52:05 - Connect with Matthew Rathbun Online

    SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:

    Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B

    5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG

    Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

    ------------------------------------------

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇...

  • ✅ Want to finally get control of your real estate business and close more deals? Check out my coaching program, the Market Authority Academy: https://bit.ly/3KLm7a6

    Ready to transform your real estate biz in just 4 weeks? 🚀 I'm Stefanie Lugo, your go-to expert on the Market Authority Show, where I teach real estate agents how to market themselves on and off social media and attract their dream clients. 🌟

    In this special episode, we revisit one of our most popular live recordings where I sit down with Staci, a real estate agent who revolutionized her business in just 4 weeks! By focusing on organization, implementing effective systems, and honing in on activities that truly matter, Staci saw incredible results. She dives deep into her journey, sharing actionable strategies and valuable tips you won't want to miss.

    📌 **Key Takeaways:**

    - Learn Stacy's proven methods for transforming a real estate business.

    - Discover the importance of organization and system implementation.

    - Get inspired by real-life success stories and actionable tips.

    🚨GET THIS FREE CLASS!! "The Ultimate Real Estate Workflow": https://bit.ly/3RxlCEA

    📕 TABLE OF CONTENTS 📕:

    00:00 - Intro

    1:24 - Join the 4-Week Challenge

    3:10 - Join Market Authority Academy Plus

    6:12 - Welcome Staci

    6:32 - Episode Start - Staci’s Journey Before Market Authority Academy

    11:22 - What does your business look like today

    14:08 - The power of intentional local branding

    18:30 - How are you staying organized with all of this going on

    21:55 - Where to find Staci

    24:34 - What tools Staci uses

    26:30 - How Staci uses Modern Agent Social Club

    29:35 - How Staci uses Market Authority Academy

    34:34 - How to get more clients in a slower market

    40:18 - How to stay consistent with lead generation

    45:04 - Rapid fire questions

    49:10 - Wrapping up with Staci

    51:06 - How to Level Up Your Real Estate Business

    51:13 - Join the 4-Week Challenge

    51:50 - Join the Market Authority Academy

    52:20 - Close

    SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:

    Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B

    5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG

    Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

    ------------------------------------------

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://thinkreva.com/marketauthorityacademy/

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15...

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  • ✅ Want to finally get control of your real estate business and close more deals? Check out my coaching program, the Market Authority Academy: https://bit.ly/3KLm7a6

    Feeling like you're doing the same thing every day without seeing the results you want? You're not alone! In this video, I'll share actionable strategies to help you shift your perspective and recognize the progress you're making. From consistent client engagement to positive feedback and growing your pipeline, I'll show you what to look for to know you're on the right track. 🚀

    **Key Takeaways:**

    - **Consistent Client Engagement:** Learn how regular meaningful interactions can indicate growth.

    - **Positive Client Feedback:** Understand the importance of unsolicited positive feedback.

    - **Pipeline Growth:** Why generating business for both now and the future is crucial.

    - **Process Improvements:** How refining your workflows can keep you ahead.

    - **Learning and Adapting:** Stay up-to-date with market changes to maintain your edge.

    🚨GET THIS FREE CLASS!! "The Ultimate Real Estate Workflow": https://bit.ly/3RxlCEA

    📕 TABLE OF CONTENTS 📕

    00:00 - Intro

    2:25 - How to Track Progress

    7:45 - Signs Your Business is on the Right Track

    12:45 - Growing Your Pipeline

    16:05 - Process Improvements

    19:00 - Learning & Adapting

    21:34 - Recap of the 5 Things to Focus On

    22:18 - The 1 Degree Difference

    23:28 - Get the Free Training Replay

    24:34 - Outro

    SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:

    Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B

    5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG

    Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

    ------------------------------------------

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://thinkreva.com/marketauthorityacademy/

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the...

  • ✅ Want to finally get control of your real estate business and close more deals? Check out my coaching program, the Market Authority Academy: https://bit.ly/3KLm7a6

    Dive into today’s episode where Stefanie shares invaluable insights on using Asana and Follow Up Boss to streamline your real estate business. Get a glimpse of how integrating these tools can enhance your daily operations and client management.

    Ready for more? Access the full training HERE: https://bit.ly/3RxlCEA

    Stefanie’s Coaching Program, the Market Authority Academy: https://bit.ly/3KLm7a6

    Ready to take your business to the next level? Book a strategy session with our experts today and get a tailored roadmap to success—no pressure, just clear, actionable steps to elevate your real estate game.

    🚨GET THIS FREE CLASS!! "The Ultimate Real Estate Workflow": https://bit.ly/3RxlCEA

    📕 TABLE OF CONTENTS 📕

    0:00 - Intro

    2:32 - Asana and Follow Up Boss Benefits

    5:19 - Managing 100 New Leads

    8:15 - Stefanie's Journey to Organization

    10:25 - Asana for To-Dos

    14:08 - Why You Need a CRM

    17:40 - Best CRM for You

    18:51 - Key Business Component

    19:16 - Daily and Weekly Prospecting

    19:40 - Database Marketing Calendar

    20:00 - Social Media Posting Schedule

    22:50 - Conclusion

    SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:

    Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B

    5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG

    Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

    ------------------------------------------

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://thinkreva.com/marketauthorityacademy/

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of...

  • ✅ Want to finally get control of your real estate business and close more deals? Check out my coaching program, the Market Authority Academy: https://bit.ly/3KLm7a6

    In today's episode, we're diving deep into the #1 mistake real estate agents make that repels clients—frantic, chaotic energy. This is something both seasoned and new agents struggle with, especially in today's clunky market. 🤯

    In this video, you'll learn:

    - How to identify if you're falling into the trap of frantic energy

    - The negative impact it has on your business and client relationships

    - Simple, effective strategies to shift to a calm, confident energy that attracts opportunities 🌟

    🚨GET THIS FREE CLASS!! "The Ultimate Real Estate Workflow": https://bit.ly/3RxlCEAflow

    #RealEstateAgents #RealEstateStrategies #MarketAuthority #RealEstateProductivity #OverwhelmInBusiness

    📕 TABLE OF CONTENTS 📕

    0:00 - Intro

    2:32 - Get the Free Replay

    3:48 - How Frantic Energy is Impacting Your Business

    11:18 - Gut Check: Does This Sound Like You

    14:44 - The Solution: Organization

    21:13 - Strategies to Get More Organized

    26:10 - The Importance of Planning Ahead

    31:00 - Delegate and Automate as Much as Possible

    33:59 - How Would Your Energy Change

    34:57 - Take Action on the Last Training

    SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:

    Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B

    5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG

    Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

    ------------------------------------------

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://thinkreva.com/marketauthorityacademy/

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they...

  • In this video, I share my experiences and insights on hiring virtual assistants (VAs) in real estate, including the mistakes I made and how you can avoid them. Learn how to:

    ✨ Identify when you're ready to hire a VA

    ✨ Develop systems and workflows for effective delegation

    ✨ Find the right candidate and ensure they fit well with your business

    ✨ Save hours every month with efficient VA management

    📕 TABLE OF CONTENTS 📕

    0:00 - Intro

    0:49 - When to Hire Help

    2:17 - Our First Hire

    5:38 - Our Second Hire

    10:59 - How to Delegate

    17:40 - Decision Fatigue

    20:00 - Effective Delegation Tips

    21:09 - Hiring a Virtual Assistant

    22:05 - Leave a Comment or Send Me a DM

    SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:

    Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B

    5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG

    Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

    ------------------------------------------

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

    This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?

    ---------------------------------------­------

  • Ever wonder how many times you need to be following up for the best chance at converting that open house lead? Let’s talk about it! In this podcast, I am sharing exactly how often you need to be following up with your real estate leads and what you need to be saying to convert them into a committed client.

    🔑 What You'll Learn:

    - The optimal frequency and strategies for following up with leads.

    - Simple language swaps that enhance engagement.

    - How to use my No-Fail Follow-Up Guide to automate and perfect your approach.

    📕 TABLE OF CONTENTS 📕

    0:00 - Optimal Lead Follow-Up Frequency

    1:20 - No Fail Follow-Up Guide

    10:52 - Effective Communication for Lead Follow-Up

    11:28 - Securing a Discovery Call

    14:25 - Feedback Invitation

    14:59 - Introduction to My System

    15:24 - Offering Assistance

    15:50 - Outro

    SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:

    Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B

    5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG

    Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

    ------------------------------------------

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

    This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?

  • Dive into the world of Instagram marketing for real estate without the need to be front and center on camera. If you're a real estate pro looking for ways to grow your business on social media while maintaining privacy, this video is your go-to guide! 🏡✨

    🎯 Create your vision, set your goals, and learn how to:

    - Use alternative content types to engage your audience.

    - Implement privacy-conscious marketing techniques.

    - Build a strong online brand that speaks volumes, even in your absence.

    📕 TABLE OF CONTENTS 📕

    0:00 - Intro

    1:12 - Instagram Real Estate Strategy Without Face or Voice

    3:51 - Leveraging Instagram for Real Estate Success

    8:45 - Goals for Effective Real Estate Social Media Presence

    11:38 - Creating No-Face Real Estate Content

    14:04 - Making Text-Only Posts for Real Estate

    15:52 - Targeting Ideal Clients with Real Estate Content

    26:13 - Benefits of Unique Strategies in Real Estate Marketing

    29:17 - Personalized Real Estate Coaching Invitation

    31:14 - Conclusion

    SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:

    Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B

    5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG

    Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

    ------------------------------------------

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

    This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?

    ---------------------------------------­------

  • As a real estate professional, mastering the art of follow-up is crucial, but it's easy to slip into habits that can actually push clients away. In this video, I dive into common follow-up errors and provide practical, actionable tips to follow up even better and boost your closing rates.

    Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

    📕 TABLE OF CONTENTS 📕

    0:00 - Intro

    1:26 - Importance of Follow-Up

    4:58 - Instead of "Just checking in", say this...

    10:48 - Instead of, "Let me know when you're ready..." say...

    13:02 - Instead of, "This property isn't going to last long..." say...

    SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:

    ⏰ Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B

    🤝 5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG

    💌 Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

    ------------------------------------------

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

    This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?

    ---------------------------------------­------

  • Discover how these crucial changes can transform your approach and elevate your real estate business in 2024. 🏡✨

    Hey real estate pros! 🌟 I'm diving deep into the recent NAR Settlement and its massive impact on our industry—particularly how it reshapes branding strategies for agents like YOU. In this video, I unpack why understanding and articulating your value to clients is now more crucial than ever. Whether you're struggling with client retention or looking to enhance your market presence, I've got actionable tips that will set you apart. 🚀

    📌 In this down-to-earth conversation, learn:

    - Why the NAR Settlement is a game-changer for real estate professionals.

    - How to adapt your branding to meet new market demands.

    - Strategies to articulate your value effectively to clients.

    - Tips for transforming challenges into opportunities for growth.

    #ReferralMarketing #ClientRetentionTactics #ClientCommunicationStrategies #RealEstateAgents #BrandingForRealtors

    📕 TABLE OF CONTENTS 📕

    0:00 - Intro

    1:11 - NAR Settlement Overview

    3:14 - Branding Intangibles

    14:56 - Client Workflow Strategies

    19:25 - Enhancing Client Experience

    21:37 - NAR Impact on Clients

    24:16 - Brand Pivoting Techniques

    28:17 - Schedule Market Authority Call

    30:35 - Call to Action

    SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:

    Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B

    5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG

    Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

    ------------------------------------------

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance...

  • Today I’m in the hot seat!! My long-time video editor and producer, Zeke, interviews ME on the Market Authority Show. 🏡✨ In this wide-ranging conversation, we dive deep into my journey of content creation, the challenges my husband Bryce and I have faced in the competitive world of real estate, and the innovative strategies that propelled us to success. If you're a real estate professional looking to elevate your brand and attract your dream clients through engaging video content, this is a must-watch!

    In this video, we cover:

    - The significance of aligning your content with your overall business goals 🎯

    - Why authenticity and passion are key in connecting with your audience ❤️

    - Our pivot to long-form podcast-style content and its unexpected benefits 🎙️

    #BusinessStrategies #Podcasting #VideoProduction #OnlinePresence #VideoEditing

    📕 TABLE OF CONTENTS 📕

    0:00 - Intro

    1:18 - Stefanie Lugo's Real Estate Journey

    4:55 - Viral Honeymoon Videos Explained

    11:02 - Travel Videos: Brand Impact

    14:37 - Content Strategy for Business Growth

    18:08 - Inspiring Audience Action

    20:20 - YouTuber Burnout Reasons

    24:25 - Importance of Personal Branding

    27:30 - Deep Audience Connection Strategies

    32:05 - Effective Content Strategy Tips

    35:51 - Introverts Overcoming Challenges

    46:14 - Podcasting for Life Balance

    53:23 - Parenting Insights

    56:46 - Hilarious Parenting Moments

    58:45 - Baby Sleep Training Tips

    1:07:20 - Outro

    SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:

    Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B

    5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG

    Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

    ------------------------------------------

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the

  • Unlock Real Estate Success with Video Strategies! 🏡 As a real estate marketing maven, I guide agents on how to market themselves effectively on and off social media to magnetize their dream clients. In this video, I join forces with my video editor, Zeke, from XYZ Media to dive deep into the solopreneur approach to video content in 2024. Discover minimal effort strategies that are impactful without draining your resources. Learn why it's crucial to start with quantity for data, then pivot to quality for engagement.

    Stay ahead in 2024 with these indispensable video strategies tailored for real estate pros. Whether you're navigating the digital branding landscape or striving for that perfect balance in your content, this video is your roadmap. Dive in now! 🌟

    #ContentCreation #Launch #Techniques #DigitalBranding #VideoPosting

    Interested in jumpstarting your YouTube channel? Sign up for the waitlist below for this BRAND NEW program mentioned in the episode:

    https://www.vidcontent.xyz/youtubenexus

    Zeke's Equipment Guide Video:

    https://youtu.be/hxpPTiS3AbU?si=lEuzeSPR8WLvugVd

    📕 TABLE OF CONTENTS 📕

    0:00 - Intro

    1:26 - Solopreneur Approach Explained

    3:49 - Leveraging Video Content 2024

    10:32 - Starting with Video Content Creation

    13:44 - Investing in Quality Gear

    17:31 - Scripting Your Videos

    21:35 - NAR Settlement Impact on Real Estate

    24:28 - NAR Settlement & Buyer's Agents

    28:34 - Cold Calling Post-NAR Settlement

    29:14 - Getting Started with Video Marketing

    32:05 - Mindset for Video Creators

    35:40 - Optimal Platforms for Video Content

    38:56 - Best Video Lighting Sources

    40:20 - Avoiding Gear Overinvestment

    44:51 - Video Production Process

    46:24 - Simplifying Video Creation

    51:24 - Post-Editing Video Steps

    57:45 - Zeke's Future Endeavors

    1:01:14 - OUTRO

    SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:

    Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B

    5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG

    Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

    ------------------------------------------

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes -...

  • Facing a quiet period in your real estate career with no clients in sight? Don't fret; it's an opportunity to refine and revamp your strategies for long-term success. As a seasoned real estate marketing expert, I'm here to guide you through the essential actions you need to undertake during these slower times.

    In this video, "3 Must-Do Actions for Agents With No Clients," I delve into practical, no-nonsense tips aimed at real estate agents looking to attract their dream clients and bolster their business, even during lulls.

    As mentioned, we're rolling out THREE game-changing guides crafted just for you: The Time Management Guide, The Referral Mastery Guide, and The No-Fail Follow Up Guide!

    Join me in embracing these strategies that are tailor-made for real estate pros looking to level up.

    Get the Guides 👉 www.stefanielugo.com/level-up-week

    #ClientBase #CoachingWeek #LeadGeneration #SystemsAudit #Marketing #DreamClients #TimeManagement #ClientBase #Prospecting #CoachingWeek

    📕 TABLE OF CONTENTS 📕:

    0:00 - Intro

    1:42 - Market Authority Update

    7:44 - Strategies for Realtors Without Clients

    11:29 - Step 1: Shake the Tree Strategy

    11:42 - Step 2: Nurture Your Real Estate Database

    15:21 - Step 3: Business Development for Realtors

    16:49 - Recap

    18:18 - Essential Systems for Real Estate Success

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

    This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your...

  • Struggling in the shifting sands of today's real estate market? 🏠💡 Dive into "3 Ways to Escape the Real Estate Rut" on the #MarketAuthorityShow. I'm Stefanie, your go-to mentor for transforming real estate agents into market leaders.

    My mission? To guide you in marketing yourself on and off social media, attracting your dream clients effortlessly. This episode is a goldmine of strategies and systems designed to liberate you from the daily grind, helping you pivot from lead chasing to becoming chased.

    SHOP THE GUIDES HERE! 👉 https://stefanielugo.com/level-up-week

    #RealEstate #MarketAuthorityCommunity #ReferralBusiness #RealEstateMarketing #DreamClients

    📕 TABLE OF CONTENTS 📕

    0:00 - Intro

    1:09 - Rebranding Significance

    5:30 - Podcast Changes

    7:53 - Market Authority Shop Overview

    10:58 - Time & Task Management Guide Tutorial

    12:02 - Business Clarity Importance

    13:40 - Feedback for New Guides

    14:12 - Thanks for Tuning In!

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

    This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?

    ---------------------------------------­------

  • In today's video, we dive deep into the essential steps every real estate pro needs to take to transition from the endless chase of leads to having dream clients chase YOU. We'll explore the pivotal question: Do you need a course, coaching, or just to buckle down and do the work? 🏠✨

    Key Takeaways:

    - Identifying whether a course, coaching, or hands-on work is what you need to elevate your real estate business.

    - Understanding the importance of knowing your clientele and how to effectively market to them.

    - Learning how to implement systems and strategies to grow your business and maintain sanity.

    #RealEstateStrategies #RealEstateMarketInsights #RealEstateProductivity #RealEstateBusinessDevelopment #RealEstateJourney

    📕 TABLE OF CONTENTS 📕

    0:00 - Decision to Find Help

    1:32 - Identifying Need for Educational Courses

    6:05 - Determining Need for Personal Coaching

    10:18 - Recognizing Time for Independent Work

    12:48 - Self-Assessment: Identifying Your Category

    13:41 - Strategies for Overcoming Inaction

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

    This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?

  • With a decade of experience, I've witnessed firsthand the shifts in real estate marketing, lead generation, and client connection. This video is your ultimate playbook for staying ahead and attracting your dream clients without relying on outdated strategies.

    Discover why traditional methods like cold calling and portal leads are losing their edge, and why social media, without a strategic approach, might not deliver the results you expect. But don't worry, I'm not just highlighting the pitfalls; I'm here to offer you solutions and strategies that work. Learn how to harness the power of personal connections, leverage social media effectively, and create a client experience that sets you apart.

    This video is more than just insights; it's about empowering you to create your vision, set your goals, and build a real estate business that not only survives but thrives in 2024 and beyond. From the latest social media strategies to the most effective business systems, I'm sharing everything you need to get more clients for your real estate biz.

    #realestate #RealEstatePodcast #RealEstateBranding #SocialMediaStrategy #SocialMediaMarketing #ClientTransactionMarketing

    📕 TABLE OF CONTENTS 📕

    0:00 - Intro

    0:57 - Ineffective Real Estate Strategies 2024

    2:25 - Real Estate Business Ownership

    5:12 - Cold Calling Demystified

    9:32 - Real Estate Portal Leads

    19:35 - Successful Real Estate Strategies 2024

    26:04 - Free Real Estate Coaching Week

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

    This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros

  • Transform Your Real Estate Routine with KarenAnn on this episode of #MarketAuthorityShow!

    🔑 What we cover:

    - Identifying the purpose behind your actions.

    - Strategies to transition from lead chasing to attracting dream clients.

    - Implementing business and system strategies for growth and sanity.

    - The importance of consistency and having a concrete plan.

    #RealEstateAgents #2024 #Q2Success #RealEstateMentorship #MarketAuthorityShow

    📕 TABLE OF CONTENTS 📕

    0:00 - Intro

    2:19 - Real Estate Agents Emotions

    7:59 - Missing Elements in Real Estate

    11:38 - Starting Point for Real Estate Agents

    16:36 - Effective Scheduling Tips

    19:15 - Crafting a Winning Day

    25:13 - Impact of Office Space on Business

    27:30 - First Office Task Strategy

    32:43 - Embracing Imperfection

    37:08 - Planning for Rest

    39:22 - Importance of Balance and Self-Care

    46:56 - Support Strategies for Agents Q2

    47:14 - Practice vs. Consumption

    49:10 - Action-Oriented Strategies

    53:27 - Upcoming Big Launch

    56:45 - Outro

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

    This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?

    ---------------------------------------­------

  • Today we welcome a special guest to the Market Authority Show, Molly Rodham!

    In this real and raw episode, we talk about whether real estate requires constant hustle without boundaries. We cover how to attract your dream clients by creating content that resonates and establishing systems that allow for growth without sacrificing your personal time. Whether you're struggling with what to post on social media or how to manage your workload, this video offers practical advice and strategies to revolutionize the way you work.

    Key takeaways include:

    - The significance of consistency and focus in your marketing efforts.

    - Understanding and communicating effectively with your target audience.

    - Implementing systems and boundaries to prevent burnout.

    #LeadsForRealEstate #RealEstateMarketing #BusinessSystems #DreamClients

    📕 TABLE OF CONTENTS 📕

    0:00 - Intro

    1:33 - Introducing Molly 3.0

    7:33 - Communicating with Agents and Consumers

    10:39 - Time Investment for Social Media Posts

    18:28 - Balancing Parenting and Real Estate

    22:20 - Adjusting Routine with Two Kids

    28:15 - Identifying Your Ideal Real Estate Client

    32:30 - Key Success Factors in Real Estate Business

    38:20 - Understanding Market Authority in Real Estate

    41:40 - Overview of Business Coaching for Realtors

    48:27 - Closing Remarks

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

    This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your...

  • Discover the secret to real estate success that's simpler than you think! 🏡✨ Whether you're just starting your journey as a realtor or you're looking to reignite your passion and drive in the industry, this video is your roadmap to achieving unparalleled success.

    I've dedicated my career to empowering real estate agents like you to market themselves effectively on and off social media, attract their dream clients, and build a thriving business.

    In this enlightening episode of the Market Authority Show, we dive deep into the essence of real estate success. From the importance of getting back to basics, such as hosting open houses and networking, to leveraging the power of social media to connect with fellow agents nationwide. We'll explore how phases in your career, whether good or bad, are just stepping stones leading you to greater achievements.

    📕 TABLE OF CONTENTS 📕

    0:00 - Intro

    1:15 - Real Estate Career Duration

    6:41 - Real Estate Goals 2024

    11:28 - Real Estate Success Mindset

    14:15 - Real Estate Basics

    16:38 - Real Estate Client Appreciation

    19:34 - Networking Strategies for Realtors

    22:14 - Real Estate Systems Review

    23:15 - Common Real Estate Mistakes

    26:16 - Enhancing Client Experience

    28:34 - Business Development in Slow Times

    30:07 - Bryce Real Estate Excellence

    32:00 - Conclusion & Future Plans

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

    This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your...

  • If you've ever found yourself asking, "How can I remain consistent with my content?" or "What's the key to attracting more clients through social media?" then you're in the right place.

    I share my personal journey and the lessons learned from managing a successful real estate team alongside my husband. From generating over 200k GCI from Instagram alone to creating a powerhouse YouTube channel, my strategies are proven and actionable.

    In this video, you'll learn:

    - How to keep a running list of content ideas that speak directly to your client's needs.

    - The importance of narrowing down your content for more impactful messages.

    - The magic of authenticity in connecting with your audience.

    - The game-changing strategy of batching content to save time and increase efficiency.

    - How to 10x your content across platforms for maximum reach.

    📕 TABLE OF CONTENTS 📕

    0:00 - Intro

    1:13 - Importance of Consistent Content Creation

    3:44 - Idea Generation for Content

    6:54 - Focusing Your Content Strategy

    9:08 - Authenticity in Content Creation

    12:31 - Content Batching Strategy

    14:45 - Maximizing Content Output

    15:47 - Summary of Content Creation Rules

    21:03 - Deep Dive into Content Batching

    21:13 - Content Repurposing Strategies

    21:40 - Enhancing Business Consistency

    23:10 - OUTRO

    Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

    Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

    Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

    Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

    ---------------------------------------­------

    Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

    // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

    // SOME OF MY FAVES:

    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

    MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

    ►Canva - https://partner.canva.com/c/2779009/6...

    ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

    ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

    ►Reva - https://www.thinkreva.com/marketautho..

    ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

    ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

    ►XYZ Media - work with my video editor! Email [email protected]

    // ABOUT ME

    I'm Stefanie Lugo, your real estate business coach!

    I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

    This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?

    ---------------------------------------­------