Episodes

  •  How can you build a strong brand while also focusing on efficiency and revenue growth?
    Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team.
    Alina breaks down the true importance of investing in company pages and social media. She explains why building the right team and culture is critical to the success of any SaaS company.
    Plus, why should you invest in in-person events? And how can you use the expertise of your key operators to propel your marketing content forward? Check out the full pod to hear from one of marketing’s most impactful voices.
     

    00:00:06 - Brand Evolution: Chili Piper's Journey
    00:01:03 - Building Engaging Products at Chili Piper
    00:09:21 - Building a Strong Brand with the Right Team
    00:13:57 - Leverage Expertise for Boosting Sales
    00:16:13 - Creating a Positive Internal Culture
    00:19:55 - Investing in Social Media Pays Off
    00:28:49 - Efficiency in SaaS Brands Scrutinized
    00:33:30 - Loneliness in Marketing: A Common Challenge
    00:38:29 - Alina's LinkedIn Marketing Insights
     
    Follow Alina:
    LinkedIn: https://www.linkedin.com/in/alinav/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Learn the basics of growing your personal brand from the networking master himself, Jay Schwedelson.
    Jay and I reveal why it’s not enough to just have a brand— you need to own it too.. How can podcasts and newsletters make or break your personal brand’s game? And why shouldn’t you rely on the almighty algorithm gods when it comes to your personal brand assets?
    And if you’re considering dabbling in the dark arts of podcasting, Jay and I explain exactly what it takes to start one and how the networking benefits pay dividends in the long run.
    Just remember, there’s no better day to start owning your brand than today.
     
    Follow Jay:
    LinkedIn: https://www.linkedin.com/in/schwedelson/
    Podcast: Do This, Not That
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

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  • Turns out, your Bumble bio may not be the most important byline around.
    That’s right— your Instagram bio matters more, ESPECIALLY when it comes to boosting your brand’s sales.
    The best content marketer I know (but I might be biased since she’s my wife) joins me to dissect what makes an Instagram bio great. She explains why no one’s too cool to have highlights and why your bio should never feel unchangeable.
    Have you been ignoring your Instagram bio? Then you won’t want to miss this ep!

    Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. 
    After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.

    Less repetition, more growth. Visit https://www.wix.com/studio for more information.

    Follow Ari:
    Newsletter: https://gotomillions.co/
    LinkedIn: https://www.linkedin.com/in/arimurray/
    Twitter: https://x.com/arihappywick
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • Burger King and McDonalds. Pepsi and Coca-Cola. Apple and Samsung.
    Sometimes, the best way to get users to buy your product is to anchor your image to another brand. 
    In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust in consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal?
    Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a campaign that truly pops. From pricing psychology to social proof and emotional appeal, Sarah’s giving away the ultimate strategies to help your brand absolutely crush it in the competitive marketing landscape.

    00:00:02 - Psychology and Ads: A Creative Integration
    00:02:17 - Harnessing Psychology for Effective Advertising
    00:03:45 - The Power of Psychology in Advertising
    00:05:37 - Understanding the Psychology of Impulse Buys
    00:09:05 - The Power of Pricing Psychology in Ads
    00:15:10 - Boost Sales with Emotional Advertising
    00:23:29 - Harness the Power of Social Proof for Increased Sales
    00:28:14 - Building Trust in Authority Proof
    00:31:24 - Optimize Your Landing Page Buttons
    00:34:27 - The Power of Emotion in Advertising
     
    Follow Sarah:
    LinkedIn: https://www.linkedin.com/in/sarahlevinger/
    Website: https://sarahlevinger.co
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Growing your LinkedIn page doesn’t have to be hard, so Jay Schwedelson and I are making your organic growth strategy easy.
    When’s the magic hour to post? How can you gain traction through reposting and commenting strategies? And why is networking the #1 thing you can do to expand your connections?
    Plus, every creator likes a good ego stroke now and then. So how can you leverage the art of good old-fashioned flattery to make more high-level connections? We’re breaking down some sneaky good ways to get those DMs seen by the experts.
     
    Follow Jay:
    LinkedIn: https://www.linkedin.com/in/schwedelson/
    Podcast: Do This, Not That
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Plain and simple? Metrics matter. And the two most important metrics to any marketer may not be what you think they are.
    I’m revealing why all marketers need to start paying attention to Blended CAC and CAC by Channel and explaining exactly how it can be a game-changing strategy for any brand.
    What do these metrics measure? And how can they help you gauge the effectiveness of your marketing campaigns?
    Tune in now.
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • What’s the secret to successful revenue generation?
    Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos.
    Why do sales and marketing need to align? And how can you find new ways to improve the effectiveness of your marketing efforts? Don’t miss out on Liz’s top insights to take your revenue generation to the next level.
    00:00:23 - Revenue Growth
    00:02:09 - Apollo's Growth Strategy
    00:09:26 - Nail Down Your Messaging and Format
    00:12:39 - Importance of Testing Channel Formats
    00:15:28 - Creating Successful Short Form Videos
    00:18:52 - Competing for the Same Audience
    00:20:32 - For Narrow Audiences, Build Targeted Lists
    00:22:56 - Integrating Sales for Revenue Success
    00:31:43 - Budgeting Tip: Limit Paid Search
    00:35:08 - Key Metrics for Campaign Success
    00:40:38 - Importance of Demand Creation in Marketing

    Follow Liz:
    LinkedIn: https://linkedin.com/in/elizabeth-spektor/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • LinkedIn’s been called many things… but before you straight up dismiss it, did you know it’s actually one of the best platforms to grow your personal channel on? And not to brag or anything, but I do know a thing or two about growing your brand on LinkedIn…
    That’s right— Jay and are giving away the top secrets to cracking the LinkedIn algorithm. Learn why memes are one of the most valuable assets in your toolbox, why your newsletter NEEDS to be on LinkedIn stat, and how the rules for repurposing your content don’t necessarily apply to the platform.
    If you haven’t figured out LinkedIn just yet or have been putting off testing it out— now’s the time. You don’t wanna miss these simple tricks!
     
    Follow Jay:
    LinkedIn: https://www.linkedin.com/in/schwedelson/
    Podcast: Do This, Not That
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • Jerky. Beer. Barbeque. Bathrooms. Need we say more?
    Yes, we’re talking about Texas’ biggest beaver— the man, the myth, the marketing legend himself, Buc-ee’s gas station.
    How did this larger-than-life gas station create a $2.5 billion marketing strategy that garnered a rabid fan base and flocks of curious spectators to the so-called “cleanest bathrooms in America”?
    Aidan Brannigan breaks down Buc-ee’s claim to fame and explains how, through four clever and simple marketing tactics, the beav managed to create the ultimate gas station destination.
    Now if you don’t mind us, we have GOT to go grab those famous Beaver Nuggets and some brisket before they fly off the shelf. And the Buc-ee’s lawn chair, and the Buc-ee’s jerky, and the Buc-ee’s intertube, and the Buc-ee’s cheese dip, and the Buc-ee’s fudge, and the Buc-ee’s popcorn, and basically one of everything.
     
    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice.
    In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing.
    Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas.
    Then, we also dive into the value of niche content and the role of authenticity in brand messaging. You 100% cannot afford to miss out on Elfried's golden hacks for cultivating social media success.
     
    00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success
    00:06:45 - The Role of Marketing in Content Creation
    00:08:39 - The Power of Listening on Social Media
    00:15:25 - Adapting to Changing Marketing Platforms
    00:19:40 - How to Be a Content Expert
    00:25:24 - The Power of Community Content
    00:44:51 - Using Creative Constraints for Growth
     
    Follow Elfried: 
    LinkedIn: https://www.linkedin.com/in/elfriedsamba/
    Twitter: https://twitter.com/ElfriedSamba
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • The wifey’s back in the studio for another session of the marketing Murrays, and this time, she’s unleashing some absolutely incredible go-to-market tips. 
    Ari and I break down the BEST tactics to increase your revenue and boost customer loyalty so that you can spend less time worrying and more time kicking ass at your GTM plan. Learn why naming a product is make or break for your brand, why it’s okay to HBD (hide, block, delete) those Meta ad trolls, and exactly how big those media files should actually be.
    Seriously— you can’t afford to miss these next-level tips.
     
    Follow Ari:
    LinkedIn: https://www.linkedin.com/in/arimurray/
    Twitter: https://x.com/arihappywick
    Newsletter: https://gotomillions.co/

    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list?
    Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for that *perfect* domain name is worth the extra expenditure.
    Plus, find out why keeping an open mindset is the key to unlocking unlimited growth— and why refusing to test the things you detest most (*cough* pop-ups *cough*) might be preventing you from reaching new heights.
    Follow Jay:
    LinkedIn: https://www.linkedin.com/in/schwedelson/
    Podcast: Do This, Not That

    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • If you aren’t on TikTok Shop, literally, what are you doing?
    Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop.
    Discover the strategies and tactics that can help you to succeed on the platform, including the importance of creator partnerships, the role of exclusivity, and the direct connection between marketing and conversion. As the voice of Gen Z, Jake brings his unique perspective on leveraging trust and influencers for the ultimate success on TikTok.
    Are brand guidelines doing more harm than good? And what marketing hill would Jake absolutely die on? Tune in now to find out!

    Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects,
    help sites stay optimized for long-term growth. 
    Less repetition, more growth. Visit https://www.wix.com/studio for more information.
     
    00:00:02 - Gen Z and Millennials Collide in Marketing Podcast
    00:00:45 - Gen Z vs. Millennial Marketing Debate
    00:05:09 - Revolutionizing Commerce with TikTok Shop
    00:15:40 - Trust Factor in Affiliate Marketing
    00:23:49 - Leveraging Influencers for TikTok Success
    00:31:17 - Directly Connecting Marketing and Conversion on TikTok Shop
    00:34:03 - The Impact of Brand Guidelines
    00:41:31 - LinkedIn and TikTok Strategy Guide
     
    Follow Jake:
    LinkedIn: https://www.linkedin.com/in/trndsttr/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • To: You
    From: [email protected]
    Subject: Why Isn’t Anyone Opening Your Email? Maybe you forgot about the pre-header…
     
    Ahhh, the pre-header. Often forgotten, and terribly underused.
    Did you remember it exists? If not, don’t worry, Jay Schwedelson and I have got your back! We’re breaking down everything you need to know about the pre-header and explaining the simple tricks you can implement today to improve your open rates. 
    It’s so easy that we swear you’ll be asking yourself why you never noticed the pre-header before!
     
    Follow Jay:
    LinkedIn: https://www.linkedin.com/in/schwedelson/
    Podcast: Do This, Not That
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest?
    Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content.
    She chats with me about why it’s so important to understand your audience's intentions and how, by removing content barriers and creating modular content, you can easily elevate your strategy across multiple platforms.
     
    00:00:02 - Marketing Millennials Podcast: Content Creation
    00:01:38 - Funnel is Dead, Use Playground Instead
    00:08:17 - Exploring Content Depths: Conceptual, Strategic, Tactical
    00:10:46 - Focus on Buy and Use Intent
    00:17:44 - Treat Your Content as Product
    00:22:08 - Finding the Right Content Distribution
    00:23:49 - Product Consumption Across Different Platforms
    00:25:13 - Deepen Your Content Strategy Narrative
    00:32:01 - Mastering Problem and Solution Spaces
    00:37:11 - Mapping Content Depth and Intent
    00:41:41 - Ungate 99% of Your Content
     
    Follow Ashley:
    LinkedIn: https://www.linkedin.com/in/ashleyfaus/
    Twitter: https://x.com/ashleyfaus?lang=en
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • It’s about time someone tried to tackle Logan Paul’s Prime Energy empire. We just didn’t expect that a former One Direction star would be the one to do it.
    Aidan reveals how Zayn Malik’s Mixoloshe is determined to reign supreme in the non-alcoholic beverage category… without Zayn Malik. Yep. You heard that right—without utilizing one of its biggest assets.
    Is their strategy sane or just batsh*t insane? And how is Mixoloshe managing to market themselves if they aren’t utilizing the famous singer who has over 90 million followers?
    Aidan unpacks all the dirty deets and explains whether or not this company is doomed from the start, or destined to redefine how we think about celebrity endorsements.
     
    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success.
    Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to say about the key marketing strategies that helped F45 to become a brand name success.
    Tom divulges his top tips for improving your marketing efforts and for building your franchise from the ground up. How can KPIs empower your franchise to scale? And how can you drive brand awareness through social media and guerilla marketing efforts?
    Find out why staying connected to members is the ultimate key to unlocking peak satisfaction and customer loyalty, and how continuous improvement builds a strong brand presence.

    00:01:39 - Investing in Marketing to Grow a Fitness Community
    00:09:39 - Maintaining Consistent Branding in Franchises
    00:16:36 - Improving Marketing for a Great Product
    00:25:47 - Immersing Franchisees in Studio Building
    00:29:46 - Focusing on KPIs
    00:36:42 - Revolutionizing Health and Wellness Training

    Learn More About F45:
    Website: https://f45training.com/

    Follow Tom:
    LinkedIn: https://www.linkedin.com/in/tom-dowd-9092981/

    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • Sometimes, it’s ok.
    To break grammar.
    Especially when it comes to email subject lines. 
    In fact, did you know that people are more likely to open an email with poor grammar than an email with completely proper grammar? 
    Jay Schwedelson and I break down more of our juiciest tips for hooking your audience through your email subject line. Learn about our top attention-grabbing hacks and learn what the right amount of personalization is for any email. 
    With tips this hot, we sincerely hope we don’t have to compete against your emails any time soon.
     
    Follow Jay:
    LinkedIn: https://www.linkedin.com/in/schwedelson/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • The running shoe set to compete with Nike isn’t who you think it is. 
    Move over, Under Armor, because you had your chance and couldn’t cut it. 
    Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfortable shoes of all time. He explains how Hoka’s incredible product design helped them to minimize market spend and conquer the competition for trail runners. 
    Why did Hoka’s choose to go maximalist in a minimalist market? And what makes them so appealing to Gen Z?
     
    Toss out those dirty Air Force 1’s and slap on the most contrarian shoe brand out there.
     
    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • It seems like anyone and their mom can be an online voice of authority these days. 
    How can you sus out the jobless grifters from the expert voices? And what makes content trustworthy or not?
    Join me as I go solo to break down the key tenants to creating trustworthy content and reveal how expertise, consistency, and credibility can make a major difference in how your content is perceived. 
    Don’t just put content out there—make it resonate with a larger audience who will look to you as a source of truth and authority time and time again.
     
    Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. 
    After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.
    Less repetition, more growth. Visit https://www.wix.com/studio for more information.
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com