Episodes
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Lydia's Journey to Confident Coaching though Master Coach Training
Explore Lydia Bai's inspiring transformation from uncertainty to confidence as she embraces advanced coaching techniques and personal growth through Master Coach Training.
Where were you at in your business, and how were you working with people before we first connected in Master Coach Training?When I first started Master Coach training, I had actually just finished the Create Your Killer Program. It was so life-changing because hearing you talk created so much value in my life: the coaching foundations, the thought work, everything. I didn't realize that even though I wanted to be successful in my business and be a better coach, thought work wasn't enough. I needed more.
At the beginning of Master Coach Training, my business had maybe three to four paying clients. I was having doubts; it was really hard to get clients. I gave myself until the end of the year, or I would go back to my previous job in finance.
What does Master Coach Training add to you as a coach and your coaching?The way that Master Coach Training is laid out is that while I'm learning concepts and tools for my clients, I am also learning them for myself. I am the biggest benefactor. I feel like I have become superhuman because of all the emotional work and how consistently Molly coaches.
Molly provides so much support in Master Coach Training, even outside of what we learn. I asked for help with consultation sessions, and Molly provided a framework for me to apply in my consultations that has really given me specifically what I needed to really lift off.
Using the framework, I can breathe and take the call wherever a client needs it, and I know what she needs because of the work from Master Coach Training.
I had the opportunity to go to a few networking events and moderated a panel in L.A. as a Stanford alumni. Before Master Coach Training, I would have gone into these events focused on meeting people and getting clients. But this time around, I went in loving myself and knowing that everything I did to prepare was more than enough and that I was going to have an amazing time. I didn't need to do more, be more, or add more pressure on myself.
And I had so much fun. I got four or five new consults, and after moderating the panel, people asked if I did this professionally because I was so good. I felt so relaxed and had a great time.
About Lydia BaiLydia's Website
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As a coach and entrepreneur, creating adequate space for your business and family life is one of the most common challenges. In this bonus episode I sat down with my client Meg to work through her own dilemma with kids out of school on a work day.
One of the best things about this conversation is the reminder that YOU do have permission to make decisions that are best for you and your big picture goals. Yes, you can be clear on your personal life values and priorities. Yes, your business and personal aspirations are also allowed to take up space in your life. What if (are you ready for this), your life and your business are NOT in competition for your time? Maybe they actually work together. I hope you love this episode!
Master Coach TrainingMaster Coach Training provides a comprehensive approach to coaching by integrating knowledge of the nervous system, emotion-focused modalities, and advanced cognitive work. This training equips you with the tools to drive meaningful client transformation.
Tomorrow, Tuesday, November 12th, you have the chance to join a Master Coach Training Q&A call. It's the perfect opportunity to address any questions and learn more about what this transformative program can offer you. You can Register Here.
Connect with Molly ClaireMolly's Website: MollyClaire.Com
Master Coach Training 2025 Application Open
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As a coach building your business, it’s easy to feel overwhelmed with doubt and insecurity. If you ever feel stuck in inaction or consumed with self-doubt, this episode is for you! I’m coaching my client Marianne about the doubt and fears that keep arising. As you listen in, make sure to think of how all of this applies to you!
Master Coach Training is OpenI'm thrilled to announce that the Master Coach Training program is officially open for enrollment! The program kicks off in January, and now is the time to enroll if you are a coach who wants to be phenomenal at what you do.
Whether your interest lies in enhancing your cognitive techniques, mastering emotion work, or exploring somatic practices, this program is designed to equip you with the skills to work safely and effectively with your clients. If you're eager to gain a deeper understanding of the nervous system and refine your coaching methods, now is the time to seize this opportunity.
For those ready to take the next step, please submit your application through the link here. I am looking forward to welcoming you into this transformative journey and seeing you on a live call soon.
Connect with Molly ClaireMolly's Website: MollyClaire.Com
Master Coach Training 2025 Application Open
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On this week's episode of The Masterful Coach, Molly Claire interviews one of her Master Coach Trainees, Jackie Swainson, about her coaching experience before, during and after her time in Master Coach Training.
What compelled you to want to be a part of Master Coach Training and expand your training and knowledge?The previous trainings I had been in seemed like they were only touching the surface; you could tell there was more. I didn't really have the depth I wanted to go or help clients go to. I could feel in my body that something was missing. Having struggled with anxiety for years, I knew that it wasn't just in my head, that there was a physical response, a nervous system response. I wanted to somehow connect all of the pieces together. I did a lot of research and heard your name a lot. I thought this is a woman who can really teach me something. You can read all you want, but I love being taught.
So you came to Master Coach Training because you knew there was more; you could feel that some things were missing, and this was the place to get it. What is it like for you now as a coach in your sessions, having more of the skillset and having that whole-person view?I can see and hear and feel what my clients are saying, what they are telling me, and what they are meaning. It is like reading between the lines; you get this intuition, this sort of sense of where they are. And that helps me ask questions that will guide them where they may not want to go, but I can guide them gently. I can give them perspective and help them find a perspective that is different because I am looking not just at what they are telling me; I'm looking at them; I'm listening to them. I am able to help my clients get into their hearts. I am learning alongside my clients.
What are the top two or three things that you've either incorporated in our coaching because of Master Coach Training or what's really enhanced your ability to really serve your clients?What I learned the most is that I can trust myself. And if I can trust myself, other people can trust me. I am building that trust and personal connection. It is the foundation.
Guest BioJackie SwainsonJackie Swainson is a Master Certified Life Coach, and a woman of deep faith who has been able to help herself and dozens of women through midlife transitions to create a great life and celebrate who they are. For 3 years Jackie has had the privilege of coaching women to find joy joy in every day, even in midlife. She believes every midlife woman deserves a great life filled with joy, regardless of her circumstances. Her personal experiences have fueled her mission to help her clients create the changes they desire.
Website: JackieSwainsonCoach.com
Connect with Molly ClaireMolly's Website: MollyClaire.Com
Master Coach Training
Have a question or thoughts about the podcast? Don’t hesitate to contact Molly at:
Instagram | Molly Claire Coaching [email protected]Molly’s book: The Happy Mom Mindset: mollyclaire.com/book
Please help Molly reach even more like-minded...
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[00:00:00] Molly: All right, coaches. I'm so thrilled to have one of my master coaches in training here and also advanced certified coach Midore Midore. Welcome. Thanks for being here.
[00:00:14] Midore: Thank you for letting me be here. I'm so excited to share my experience with you and your program.
[00:00:23] Molly: I know. I'm so glad to have you here because we've, we've worked together for a while now, and it's just been really fun to watch you.
Grow and evolve as a coach and just your expanded abilities. And of course, we'll talk about this more and get you all up to speed on what we're talking about. But, you know, Midore, as we're diving into this conversation, I'm thinking about some of our recent case study calls where. You're bringing a client situation and you're asking questions.
And it's just been so fun to see how, um, the way that you are understanding your clients and navigating the challenges that come up with them. It's almost like there is not only is there a greater skill level for you. But you have that confidence right alongside it, and you're able to see more things going on with your client more easily and more quickly, which is just really fun to have seen that all I'll come to light.
So, yeah, so glad to have you here. So tell, tell my audience, um, who are you as a coach? What do you do? Who do you focus on?
[00:01:38] Midore: Yeah, I am a holistic life coach, and I dedicated to empower purpose driven individual to expand their vision and achieve meaningful goals. And my focus is on helping clients deepen their self connection, manage their time and energy and establish boundaries that align with their core values.
So that it transform their obstacles into opportunities for lasting change.
[00:02:17] Molly: Yes. I love it. And I think, you know, as you were, as you were talking Midore, and I'm thinking about, I think this idea of being a holistic coach, a lot of people hear that word. And sometimes they think about holistic physical health.
They're thinking about supplements. And I think that, That's why it's really important, I think, as we're using this word to talk about what that means. And for you, it means this whole person approach, right? That we study and master coach training. And, um, and as I was listening to, to you share what you do and thinking about some of your clients that you are working with to achieve goals, it's so evident that.
You are taking the time to create that self connection with them. And you're really taking a, a big picture, look at what's lacking for them. And then you're really able to help them fill the gaps in all of those areas, which is much different than just having kind of one approach and one tool only that you can use with a client.
[00:03:19] Midore: I, um, myself being in your program and really understanding what my values are. And then when I really dialed in what they are, that decision making became so Much easier than ever before and ever since I have that tool I am able to Make a decision quickly. I am able to set the boundaries better and Communicate with the loved ones so much more effectively.
[00:04:02] Molly: Yeah. I love that you brought that up because, um, and in just a minute, I need to make sure to flag this in my mind as I'm, as I'm talking with all of you and having this conversation with Midore, because I want to tell you a little bit about how Midore, uh, first came to master coach training, but. You know, as you were talking Midore, I love that you brought up this key element of the self work in master coach training, because I talk a lot about the four components, which is safe and effective thought work, emotion focused work, the nervous system...
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Five Truths about the Life Coaching Industry in 2024
Have you heard whisperings that the coaching industry is overcrowded and that the "life coaching bubble has burst?" If so, you're not the only one hearing this rumor. Today, we are going to talk about what's really going on in the industry and what you should be focusing on as a coach in 2024.
The Booming Life Coaching MarketThe life coaching industry is booming! Yes, that's right. The US life coaching market was valued at $1.5 billion in 2022 and is expected to surpass $2.29 billion in 2032 (Vision research reports).
Also, the industry's revenue grew from $2.85 billion in 2019 to $4.65 billion in 2022, representing a 60% increase.
So why are some people concerned that it's become overcrowded, making it harder for coaches to succeed? Why are people worried that the so-called "life coaching bubble" has burst?
In this post, we'll explore five truths you need to know to understand the reality of life coaching today, including a few misconceptions that are perpetuating the rumors and fears.
Truth #1: Growing Demand for Personal DevelopmentThe demand for personal development services, including life coaching, is on the rise. With increased awareness around mental health, productivity, and holistic well-being, more people are seeking out life coaches.
The global coaching market was valued at over $2.85 billion in 2022, according to the International Coaching Federation (ICF), and has been growing steadily for years.
Think of the life coaching industry as the fitness industry. As more people become conscious of their health, the demand for personal trainers increases, even though there are more trainers entering the market. Similarly, as people prioritize their emotional, mental, and spiritual well-being, the need for coaches continues to grow.
Truth #2: Life Coaching Specialization is ThrivingWhile the term "life coach" might seem broad and crowded, specialization is where many coaches are finding success. Coaches who focus on niche areas such as executive coaching, relationship coaching, or mindset coaching are thriving. What I love about the work I do with my own Master coaches in training is that they are able to specialize and stand out as they create a program, but they are learning the fundamentals of a well-rounded approach. When you can have an understanding of the whole person in front of you and what they need from a mindset perspective, emotion work, action strategies that work, and even the nervous system - it allows you to dive deep into your chosen specialty and truly stand out with results.
According to a report by ICF, 62% of coaches now offer niche-specific services. This specialization allows coaches to differentiate themselves and serve specific client needs.
Consider the medical field: while there are many general practitioners, specialists like cardiologists or neurologists can focus on a particular area and are often in high demand. Life coaching works similarly, with niche coaches standing out and finding their market.
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Big Coaching Myths that are keeping you from highly effective coaching.
It is so important to have effective coaching. Of course, we want to help our clients, and that is why we are in the coaching business. Effective coaching also impacts your business's bottom line and is more impactful than you may have realized.
Effective Coaching: Results Get ReferralsAccording to a Nielsen Trust in Advertising Report, 92% of consumers trust recommendations from friends and family over any other form of advertising.
In order to grow your business, you do not need to be a master of marketing. Marketing is a very important part of the equation, but when you are providing truly effective coaching that is creating real change in your client's lives, it opens the door to more meaningful connections through referrals.
Effective Coaching: Results Get RenewalsPricewaterhouseCoopers (one of the largest professional services networks in the world) conducted a global study that found that 96% of clients are likely to repeat a coaching experience if they achieved positive results.
Not only does creating results for your current coaches open the door for new referrals, but when you are working with a coach and able to help make meaningful changes in one area of their business, they will likely not want to let your relationship go. They will want to continue your work together. And you get to continue to watch your coaches grow.
What is Coaching Effectiveness?There are many myths about how to gauge your effectiveness as a coach, which, if you are stuck in the cycle of believing, can actually prevent you from becoming a more highly skilled coach. Here are a few of these myths and how to break free of those thoughts.
Myth #1: You can't control your client's resultsTruth: You have more of an ability to influence your client's growth than you realize.
A Gallup study on workplace performance shows that 70% of the variance in team engagement is directly related to the quality of the manager or coach.
The more skilled you are as a coach, the more progress your clients will make. In turn, you will get more referrals and renewals.
Myth #2: Every problem is a thought problemTruth: Thought-work/mindset work used in isolation can be detrimental. (link to that previous blog post)
If you are only focused on thought work with a client, you are missing out on key information that will lead you to effective coaching. Being a safe and skilled coach requires you to look at the "whole person," taking into account your client's thoughts, emotions, nervous system, and behavior patterns and looking at how they all intersect. Looking at thought-work in isolation can be detrimental.
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Have you ever wondered why some clients are more difficult clients to coach?
Maybe you have that one difficult client who is so resistant, and no matter what work you do with them, they just don't seem to "get it."
You're not alone, and there are reasons for it! And within those reasons lie the answers.
Traits of difficult clients:
1. Resistant
2. Doesn't want to go deeper
3. Frustrated
4. Stuck in the same cycles
What makes a difficult client?Remember that many factors come into play when working with clients on behavior changes, mindset work, or transformations involving emotional components. Their current state is a reflection of conditioning, experiences, and behaviors that have been programmed into the nervous system to automate them.
Changing behavior patterns, re-programming thought patterns, and processing emotions takes time. It also takes skill and nuance with those skills as a coach. The best way to help your clients, even those who seem "difficult," is to understand the full picture of why they are behaving/thinking/feeling the way they do with a "whole person" approach.
Often, when you are working with "difficult" clients, what you're experiencing is the stress response in the nervous system. It's not that they are difficult at all, it's just that they have a body, brain, and nervous system that is working. As a coach, this is an opportunity for you to fill in the skill or knowledge gap for your client.
What makes this worse… is if you think of them as " difficult," which is most likely not helping the situation. Anticipating difficulty will put you in a tighter and closed emotional space, making it more likely that you will push them in ways that aren't helpful or be closed off from the wisdom of what they really need.
ResistanceWhen it comes to "resistance" with clients, while this can be one of the most frustrating things for many of my coaches, it's also the most magical thing to work through! Anytime there is resistance, there is something really important underneath it. When we can be willing to lean into the resistance and learn (with the skills to do so safely with our client), that's when we can unlock some of the things that our client needs to pay the most attention to.
Before I share a story, I'll preface this by saying that a client isn't always ready (or even emotionally equipped to) lean into it. This is why the skills to understand your client and all that's coming into play for them are vital as a coach.
A Case Study: My Resistant clientI had one client years ago who was particularly resistant, that could have been percieved as a difficult client. Together, we could see this pattern over and over again in our sessions. Even worse than the resistance - she was criticizing herself for it. We decided to make space for the resistance. We decided to acknowledge it in the "room" with us, and we allowed it to be okay. This was just the starting point, but as we looked at what was underneath it, this client experienced a softening of her resistance. The topics in our sessions became more relevant to what was really going on for her. And the best part was that we started to release some of the shame that kept her shut down and feeling fearful far too often.
This is just one example, but remember that resistance is real and has a reason. When resistance is present, we can be grateful that we know where to lean. There is fear associated with it, and as skilled coaches, we can treat that fear with care.
Difficult clients often don't want to go deeperOkay, all of you "let's take a deeper dive" coaches - I know how frustrating it can be when you're trying to help a...
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The Dangers of a Thought-Work Only Approach in Coaching: My Story
This week on the podcast, I'm diving deep into a topic that's close to my heart—how a thought-work only approach to coaching can be not just limiting but downright detrimental. Trust me, I don't use the word "detrimental" lightly. It's a strong term, and I'm here to unpack why I believe it's crucial to broaden our understanding of transformation beyond mere thought management.
The most important message I can give to coaches about thought workTypically, I like to keep my energy positive, but today's message carries a weight that I can't ignore. Too many mindset coaches are feeling frustrated with their thoughts, emotionally activated, or caught in a cycle of self-criticism that no amount of "mind management" seems to alleviate. If you've ever sensed that something is missing in a thought-work-only approach—whether for yourself or your clients—you are sensing something important.
I've been in that dark place personally and coached dozens of people who found themselves there too. I've witnessed firsthand how an overly simplistic focus on thoughts can lead to critical self-judgment and emotional distress. While it's always been a priority for me to help my clients soften that harsh internal dialogue and create safe practices, I'm speaking out now more than ever about what every coach must know.
The Evolution of My UnderstandingWhile I've touched on elements of this topic in the past, this week, I'm taking a stand. If you believe that thoughts are everything when it comes to transformation, it's time to reconsider. Yes, changing your thoughts is powerful. But when we use thought work in isolation, it can also be damaging. This thought work only perspective neglects vital scientific insights about how our thoughts, emotions, and nervous systems interact.
If you're feeling a bit of resistance to what I'm saying, that's okay. I understand. I once fully embraced the notion that all problems stemmed from thoughts. While I saw incredible transformations during my early coaching years, it wasn't long before I began noticing adverse effects among my clients. At first, I attributed these to a "misuse" of thought work. But the reality was more complex.
Understanding the Whole Person vs. a Thought Work Only approachThe key takeaway here is simple yet profound: not all feelings arise from thoughts. Emotions have their own narratives and are often stored within our bodies, carrying important messages. The nervous system plays a crucial role in this interplay, and a "thoughts create feelings" perspective ignores that. In fact, 80% of messages travel from our bodies to our brains, not the other way around.
For example, a sympathetic nervous system response can hijack your thinking, shutting down your prefrontal cortex—the part of your brain responsible for rational thought. This is why relying solely on thought work can backfire. Ignoring the emotional and physiological aspects of our experiences can heighten trauma responses and create a cycle of cognitive bypassing.
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Redefining success is an empowering process that leads to genuine fulfillment. By embracing internal journeys, focusing on intrinsic motivations, and valuing inherent worth, individuals can break free from societal pressures and achieve a more balanced and meaningful life.
Redefining success begins with Unlocking ConfidenceConfidence is a cornerstone of personal and professional success, yet many struggle to define or cultivate it.
Confidence and success are two words often thrown around in the world of coaching and personal development. However, their true definitions go beyond surface-level interpretations. Delving deep into these concepts can reveal profound insights and strategies essential for coaches and their clients. This blog post encapsulates a recent enlightening conversation, providing valuable takeaways for those seeking to transform their approach to confidence and success.
What is True Confidence?Confidence often feels like an elusive quality that many strive to define and cultivate. Rachel Brooks says it's not just about exterior accomplishments or outward appearances. True confidence starts within.
Rachel elaborates that real confidence is about sifting through life experiences to discern what serves us in the present moment. It's about validating what's inherently valuable and beautiful within oneself, something easily dismissed in the rush of daily life.
The Journey WithinConfidence, like many admired traits, starts from within. This journey often involves rediscovering and nurturing an inner spark that life's challenges might have dimmed. Individuals can gradually transform their external realities by focusing on what's within.
The Power of StruggleThe butterfly's struggle to escape its cocoon is a perfect analogy. This struggle is not just a hardship but a necessary process that enables the butterfly to develop strength. Similarly, life's challenges, traumas, and societal pressures shape us as individuals and can lead us to evolve into more confident and capable versions of ourselves.
Redefining SuccessThe concept of success often correlates with achievements and external validation. However, we challenge you to redefine your definition of success and focus on the importance of fulfillment.
Fulfillment is subjective and varies from person to person. It's an art that requires introspection and alignment with one's core values and purpose. Rather than working to acquire accolades, focus on finding genuine fulfillment in your daily activities. Redefining success by focusing on what brings you joy is part of how you can uniquely bring your gifts to your coaching clients and others.
About Rachel BrooksRachel Brooks is a multi-passionate entrepreneur, speaker, author, and podcaster. She founded and created "The Confident Woman," a lifestyle and media brand focused on empowering and equipping women with the tools and resources they need to create lasting change from within. Her journey and expertise provide a solid foundation for her message: true confidence comes from within, and every woman has the potential to rediscover and amplify it.
Rachel's Website
Additional ResourcesStrategies To Expand Your Coaching Tool Box
Master Coach Training
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Empowering Coaches Through Emotional Resiliency and Nervous System Mastery
Coaches today face a unique challenge in balancing their passion for helping others with the pressures of managing a business and personal life. Emotional resiliency and nervous system regulation are vital in achieving sustainable success as a business coach and in your personal life.
Understanding the Importance of Emotional Resiliency in Your Nervous SystemEmotional resiliency is more than just a buzzword; it is the foundation of effective coaching and personal development. Coaches often operate under the assumption that sheer willpower and a positive mindset can overcome any obstacle. However, emotional resiliency involves a deeper connection to oneself, recognizing and managing emotions, and building the capacity to navigate highs and lows gracefully and efficiently.
The Journey from Law to CoachingMichelle transitioned from practicing law to becoming a master coach, a journey deeply influenced by her experience with burnout during the pandemic. Her story echoes the experiences of many coaches who find themselves overworked and seeking a more balanced, impactful approach to their careers. Michelle realized that serving others while neglecting her emotional and physical well-being was not sustainable. This pivotal moment led her to explore life coaching and develop a passion for helping moms regulate their nervous systems.
The Role of the Nervous System in CoachingThe nervous system is crucial to how individuals experience and respond to stress. Learning to regulate the nervous system can transform personal and professional lives. Coaches and their clients often operate from a place of survival brain—a state where stress and fear dominate decision-making processes. By focusing on regulating the nervous system, individuals can create a sense of safety, leading to more effective communication, better decision-making, and overall well-being.
Mirror Neurons and Emotional ConnectionMirror neurons are responsible for the subconscious imitative behavior seen in humans. For example, when a person smiles or nods, those observing are likely to mimic these actions without conscious thought. This phenomenon is particularly significant in coaching and parenting, where the emotional states of coaches and parents are mirrored and internalized by clients and children.
About MichelleHey Friend, I'm Michelle. Law professor turned master life coach and podcaster with big dreams, growing kiddos, and the world's sweetest husband. I'm passionate about teaching you how to regulate your nervous system. My Mission is to support women in overcoming anxiety, overwhelm, and burnout. So, kick that mom guilt to the curb. Say goodbye to the exhaustion and overwhelm. Learn how to unlock the stress cycle. This is about a better, healthier you.
Michelle's Website
Additional ResourcesAre you curious about improving your leadership skills? Join the Coach Certification and Leadership Training Program and not only improve your skills, but start implementing effective, long lasting change.
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How your coaching program can increase results, sales, and profits.
Have you ever noticed that the coaching industry is like the wild-wild West?!
There are no rules, and no regulations, and things can get a little out of hand to be honest. In fact, just last week I saw a coach’s sales pitch that made me sick to my stomach. The promise? To heal deep emotional wounds in 90 days or less, discouraging people from doing EMDR and other therapeutic practices that are evidence-based.
Listen, coaches, this DOES NOT need to be discouraging. We can see this as an opportunity to rise and make the coaching industry better. Educate yourself, Learn all you can. Be a safe and ethical coach. There are good reasons that Master Coach Training (and every coach training and program that I offer) is holistic. This means we are taking into account the “whole person” view of your client. When you can understand more about the nervous system, emotional processing, and safe cognitive coaching practices- you can be incredibly effective and hold your head high.
Today’s post is focused on how your unique coaching program can bring a little structure to this wild-wild west. Your program can distinguish you from the work a therapist or other mental health professional does. It can also bring clarity to your potential clients as to how you help them. Many coaches have a more “open” process and struggle to define it with a program. If this applies to you, you might be surprised at how a structured approach can be more open than you realize, while creating phenomenal results.
What is a coaching program? Why is it important? How do you get started with creating it?
In one of my signature offers, Create Your Killer Program (CYKP), I walk my clients through the process step-by-step of creating a unique program. Creating a program is much simpler than you may realize, but when so much is unknown, it can be overwhelming. Let’s talk about 5 reasons you need a clear coaching program.
Most people don’t know what coaching is. “Coaching” is a catch-all term for various types of services. Consulting, business advice, emotional processing, and mindset work; are just a few categories within the coaching umbrella. While it’s becoming more popular, you must assume that most people don’t know what you do, and (more importantly), they don’t know what it means in practical terms for them. When people feel uncertain, they won’t buy. A clear, specific program with a strong marketing offer will communicate to people what results they will get from working with you. It will take what is vague and intangible, to something much more concrete. In CYKP my clients create a clear program, but also a clear marketing statement for it - it makes all the difference!
When you sell coaching, you are selling nothing. Few people are looking for coaching, many people are looking for help in solving their problems. When you have a clear coaching program set, it helps you define and refine how you speak to your ideal clients. With no clear program outlined, many coaches find themselves stumbling over their words to explain to people what they do. This breeds insecurity, imposter syndrome, and a pile of regret and embarrassment after a conversation. A clear program gives you words to speak and a plan that your clients can understand.
People want change and it IS possible. The fields of...
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The Benefit of Client Testimonials: Capturing and Leveraging Client Results
Client testimonials are a key component to coaching success. In the ever-evolving world of coaching, creating an impactful and successful practice requires more than just passion. It involves a strategic approach to capturing and leveraging client results. This conversation delves into actionable insights on how coaches can enhance their practice by focusing on client outcomes and continuous improvement.
Embracing the Power of Client ResultsSuccessful coaching hinges on helping clients achieve tangible results. By actively showcasing these results, coaches can attract more clients and reinforce the value of their services. This process begins with a deep belief in the coaching methodologies employed. It's crucial to constantly develop and test frameworks to ensure they deliver the promised outcomes.
The Importance of Client TestimonialsSome coaches might feel uncomfortable asking for testimonials, but it's a vital step in building credibility. Establishing a formal process for requesting feedback can make this easier. Coaches can gather detailed and authentic client testimonials by embedding feedback requests within the coaching timeline, particularly during high-momentum phases.
Highlighting client successes through testimonials, especially those acquired informally and authentically, can add significant weight to a coach's reputation. Real-time grabs from client interactions or direct feedback provide credible, relatable proof of impact.
Overcoming Common PitfallsA common misstep for new coaches is seeing the conclusion of a coaching container as the end of the relationship. Continuous engagement and nurturing relationships post-container are crucial. This includes discussing future work and potential renewals throughout the coaching period. By doing so, coaches can transform what might feel like an awkward ending into a seamless continuation of service.
Building a Framework for SuccessCreating a structured coaching framework is essential. Original and proprietary methodologies set coaches apart in a crowded market. Regularly testing and refining these frameworks with real clients ensures they remain relevant and effective.
Furthermore, sharing results within and outside the coaching community via newsletters, social media, and podcasts builds trust and showcases the coach's ability to drive transformations. Just as shoppers rely on Amazon reviews, potential clients look for social proof before committing.
About AmandaAmanda is a certified Master Coach and Framework Building “Ninja.” She helps coaches grow profitable coaching businesses and create their own proprietary framework so they can stand out in a crowded industry. She’s the host of the top-ranked “Best Damn Coach” Podcast and the creator of the Framework Builder Lab and Best Damn Coach community. She’s a mama of two, wife to a fellow entrepreneur, and loves to lift weights, run, watch sports, and take naps.
Amanda's Website
Additional ResourcesBuild your coaching confidence with Level 1 Master Coach Training
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Welcome to a deep dive into the world of emotional resilience and coaching.
The ability to navigate emotions effectively is the difference between thriving in relationships, overcoming setbacks in business, and fostering deep transformations in clients' lives.
Understanding Emotional ResilienceEmotional resilience is crucial for showing up in the best way in relationships and avoiding the rollercoaster of emotions that can strain connections. It empowers individuals to handle challenges in business, moving forward confidently instead of quitting when faced with setbacks. For coaches, it ensures the delivery of transformative changes that enhance clients' well-being across various aspects of their lives.
The Importance of Emotional Resilience in Coaching ProgramsEmotional resilience is a core component woven through various training programs, whether it's basic coach certification and leadership training or advanced holistic master coach training. As life presents significant challenges, understanding the interconnection between thought patterns, behaviors, and emotions becomes imperative.
Strategies to Build Emotional Resilience1. Recognizing and Naming Emotions: Notice emotions, write them down, and vocalize them. This practice helps increase emotional capacity.
2. Utilizing EFT/Tapping: Emotional Freedom Techniques (EFT), or tapping, aids in managing emotions, allowing individuals to build emotional tolerance gradually.
3. Incremental Growth: Building emotional resilience is a gradual process. It involves committing to small steps daily to expand emotional muscles, supported by effective tools and guidance.
Case Study: Transformative Power of Emotional ResilienceOne client struggled with the emotional reactivity of her child, reflecting her lack of emotional support as a child. By increasing her emotional capacity, she found more patience and understanding, leading to improved relationships at home and enhanced focus in her business. This led to a profound sense of peace, reducing stress levels in both her personal and professional life.
Resources for Further LearningA recommended resource is the book "Running on Empty" by Dr. Jonice Webb, which addresses emotional neglect and provides insights into managing one's emotional world.
Commit to Building Emotional ResilienceEnhancing emotional capacity is essential for effective leadership, coaching, and personal development. Commit to small, consistent actions to develop resilience, fostering the ability to handle emotions and create lasting change. Emotional resilience is the foundation of effective, compassionate, and impactful personal and professional life. By integrating these strategies and committing to continuous growth, the journey toward resilience begins today.
Additional ResourcesMaster Coach Training Application
Level 1 Coach Certification Training
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A champion in the realm of women entrepreneurs is committed to uplifting and empowering women in business.
To successfully connect with your ready-to-buy audience, women entrepreneurs must have confidence and understand sales techniques and buyer psychology. In this episode, we explore how to do just that so you can remove limitations and build the business of your dreams.
The Importance of Confidence and Self-BeliefMany women entrepreneurs face self-doubt and undervalue their capabilities. Fostering self-belief and confidence is necessary for business success. When female entrepreneurs believe in their skills and business models, it naturally translates to better performance and higher revenue.
How to Shift the Perception of Sales as Women EntrepreneursSales often carry a stigma, especially among women. Many view sales negatively, associating it with sleazy tactics and desperation. However, it's crucial to reframe this mindset. Women are naturally gifted with empathy, connection-building, and understanding – all traits that make them exceptional at sales. When sales are viewed as an act of service and helping others get what they desire, it transforms the entire approach. The right mindset towards sales can turn it from a daunting task into an enjoyable and rewarding experience. Selling shouldn't be about desperation but confidently showcasing value and offering solutions that meet potential clients' needs.
Understanding and Speaking the Buyer's LanguageOne key component of meaningful sales is understanding and effectively communicating with the target audience. Market research is invaluable in identifying potential clients' most pressing needs and desires. By utilizing the specific language and terminologies that resonate with the target audience, entrepreneurs can craft compelling messages that speak directly to those ready to invest.
Practical Steps for Women Entrepreneurs to Identify and Attract Ready BuyersWomen Entrepreneurs must fine-tune their messaging to attract clients prepared to invest in their offerings.
This involves:
Market Research: Conducting thorough market research to understand the buyer's psyche, challenges, and aspirations.Targeted Messaging: Focusing messages on specific outcomes and solutions rather than just problems. This shifts the clientele from those who need commiseration to those ready to take actionable steps toward their goals.Clear Call to Actions: Providing clear instructions on what actions to take if they are ready to invest. This eliminates ambiguity and guides potential clients through the sales funnel smoothly.
Embracing Authenticity and Unapologetic SellingEntrepreneurs are encouraged to embrace their authentic selves and show up fully in their business. This might involve blocking non-supportive followers, including friends and family, from social media to ensure an unfiltered and confident presence. Authenticity in marketing and sales builds trust and resonates more powerfully with potential clients.
About Melanie
Melanie Childers is the Master Business Coach for values-led coaches, course creators, and CEOs. She helps you grow and scale your business while unf*cking internalized patriarchy and hustle culture ("make sure no one's mad at you, stay small and polite, work harder to prove yourself!") so you can have a sustainable, successful multi 6 or 7-figure business that supports you and your community without burning out.
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Family dynamics influence so much of what we do and how we process different situations
We all have family dynamics and family relationships, whether the family we create for ourselves or some other version of family, and those family relationships significantly impact individual growth and societal contributions. Coaching has a profound effect on families and can transform not only the lives of parents but also the lives of children and, by extension, the broader community.
The Role of Coaching in Family DynamicsFor many of us, there are sensitivities surrounding family dynamics and family relationships. This episode aims to bring a sense of peace and understanding to those who may struggle with family dynamics, highlighting that perfection in family relationships is not the goal, but attention and effort are crucial.
Steph, who specializes in coaching for moms and daughters, shares her experiences and the immense value coaching has brought to her personal and professional life. The mother-daughter relationship, marked by many ups and downs, benefits immensely from coaching, which helps navigate the complexities of parenting through different life stages.
The Power of Coaching for ParentsCoaching provides parents with invaluable tools to manage their relationships with their children better. For instance, coaching helps parents set aside their own struggles and focus on their children's needs, fostering a nurturing environment. Given the myriad of emotions, such as guilt, shame, and joy, that parents experience while raising their children, this kind of environment is vital.
Every child has their own distinct personality, which emphasizes the importance of personalized approaches in parenting. Coaching offers strategies and tools that help parents connect with their children on a deeper level. Knowing how to regulate one's own emotions and nervous system before engaging with children can significantly improve parent-child interactions.
Whole Person Coaching ApproachThe holistic, or whole person, approach to coaching looks beyond surface-level issues and dives into components like cognitive entry points, emotional sets, nervous system understanding, and action-oriented coaching. By addressing these pillars, coaches can better support their clients in multiple dimensions of their lives, leading to more profound and lasting changes.
This approach is particularly effective for parents, equipping them with better strategies to handle real-life challenges and maintain emotional balance. Learning and practicing these techniques can enhance your ability to be present and supportive of your children, fostering a stable and nurturing family environment.
Comprehensive Coach Certification
About Steph ChaffeeSteph is a certified Motherhood and Family Life Coach. She is a mother of 5 daughters ages spanning from 31-15. Through her years of experience, she has come to believe that some of life's most crucial and challenging relationships are the ones within our families. No matter your family circumstances, happy, fulfilling family connections are achievable. She works with women who struggle to feel a connection in their family to finally have the family connection and relationships of her dreams.
Steph's Website
More ResourcesLearn more about Master Coach Training
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Coach certification provides significant benefits in implementing change and enhancing your leadership skills.
Being an effective coach, leader, or business owner often requires adapting oneself to the changing dynamics of their team or clients. Coach certification creates enduring improvements in both personal and professional areas.
Building a Business That Supports Your Ideal LifeI encourage my clients and master coach training students to plan their goals for the summer. Some take downtime, while others focus on creating or maintaining their regular pace. The essence is to maximize the season and ensure it's abundant and fulfilling. Prioritize building a business that supports your ideal life and provides the flexibility to focus on what fuels you. But remember that having time to rest and be more creative leads to the birth of impressive programs and ideas!
The Importance of Effective CoachingEffective coaching is pivotal in helping clients reach their full potential and improve various aspects of their lives, such as relationships, self-worth, confidence, finances, and health. By assisting you in understanding the nuances of coaching, I aim to help you become a phenomenal coach capable of genuinely impacting your clients' lives.
Introducing the Level 1 Coach CertificationWhile I've offered several advanced coach training programs, a space for those needing the fundamentals has been missing. I'm thrilled to announce that my first group certification outside any other organization will begin this fall. This certification isn't just for aspiring coaches but also for business owners and leaders aiming to implement change within their organizations.
Challenges of Implementing ChangeChanging human behavior is tough, with a high failure rate of 92% for meeting goals set at the beginning of the year. Understanding the triggers behind human behaviors, both survival and strategic, is crucial for effective change implementation. This certification offers insights into these behavioral drivers, ensuring that you'll be equipped to facilitate lasting change.
Foundations of the CertificationThe certification covers four key fundamentals:
1. Cognitive Approach to Coaching:
Understanding thought patterns, beliefs, and perspectives influencing behaviors.
2. Emotional Integration and Intelligence:
Recognizing and addressing emotional blocks in clients or team members.
3. Nervous System Activation:
Identifying signs of nervous system activation and its impact on daily functioning.
4. Action-focused Strategies:
Creating plans of action that build confidence and trust in clients or team members.
Visualization and Confidence BuildingTake a moment to visualize feeling completely confident in helping your clients or team members. Imagine having the emotional skills to connect deeply, making others feel seen, heard, and understood. With enhanced leadership capabilities, your influence will foster self-reliance, efficiency, and proactive attitudes, resulting in a significant ripple effect of improved well-being and reduced stress for those you lead.
Is Level 1 Coach Certification for me?If you're a high-level leader, a business owner, or someone helping others implement change, this certification can transform your approach and effectiveness.
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Apply for Level 1 Coach Certification here
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Coaching Moms to navigate parenting when your kid is not like you is Meg's Specialty
Parenting isn't a one-size-fits-all journey. Each child is unique, and often, parents find themselves navigating the challenge of parenting a child who is nothing like them. Coaching for moms to navigate this territory and address these differences is an invaluable option.
Building a Safe Community for your coaching clientsMeg is one of Molly's coaching clients and is so grateful for the supportive community Molly has created. Meg brings this community, which provides a "soft landing" where individuals can grow without external pressures, into her coaching for moms. It is important to create a safe space where clients feel relaxed and confident so that they can have true growth.
Understanding Parenting ChallengesThere are specific challenges moms face when their children are very different from them. There are common worries among moms, such as maintaining a good relationship and having enough skills to support their children effectively. Moms care so much for their kids and want the best for them, often making them feel pressured to "fix" their kids in the interest of their well-being.
Embracing Acceptance and GentlenessMeg advocates for a gentle approach, encouraging moms to accept their feelings and gain a better understanding of why they feel certain ways about certain behaviors from their children. When moms can accept how they are feeling and create space to reflect on the situation, it can significantly reduce the impulse to control or change their children's actions.
The Impact of SupportWhen Moms are able to slow down and reflect on their more challenging interactions with their children, they may realize different pressures or expectations they are putting on their children to fit a certain mold. By stepping back and allowing their children to be themselves, moms can foster a more supportive and encouraging environment, leading to a stronger parent-child relationship.
Coaching Moms: Tapping Into CalmnessIn her coaching practice, Meg offers free weekly tapping sessions for moms. These 15-minute sessions aim to help moms relax and take the edge off, especially during the summer when parenting can be particularly challenging. Sign up for this wonderful opportunity here.
More strategies for supporting Moms
Join Meg's CommunityMeg is a mom of 3 kids within 4 years, wife, certified life coach, fitness enthusiast, and is passionate about helping other moms show up as the parent & woman they want to be. She focuses on helping moms navigate the unique journeys of all children, no matter their abilities or needs.
Meg invites listeners to a one-on-one starting point session, where she helps moms better understand their situation and develop a plan for improving their relationship with their children. She emphasizes the value of coaching and the profound impact it can have not just on the moms but on their entire family.
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View Meg's Website
Get her Free Daily Planner to conquer the Chaos
Learn more about Molly's Master Coach Training Programs and how she helps support coaches like Meg
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Supercharge Your Coaching Skills
To advance your coaching skills and truly excel as a coach, you must view and understand your clients as whole people. Integrating cognitive, emotional, and nervous system awareness methods allows you to adjust your approach fluidly based on your clients' needs. This adaptability ensures smoother sessions and enables you to guide clients intuitively and effectively.
Why Advanced Coaching Skills MatterAs coaches, we are passionate about providing exceptional experiences for our clients. For those dedicated to transformational change, safety, and ethics, enhancing your coaching skills is paramount. This workshop series is designed for you.
The Essentials of Advanced Coaching Skills: 4 Fundamentals discussed in the IntensiveAdvanced Cognitive CoachingMy foundational training was through the Life Coach School, where I mastered the cognitive coaching model. Cognitive approaches are incredibly effective yet not holistic. My experience with cognitive coaching showed that it could only go so far. Cognitive coaching is excellent for mindset work, but the emotional and physical aspects that also affect our clients need to be addressed.
Emotion-Focused ModalitiesEmotions and past traumas are stored in the body, affecting our clients deeply. Solely relying on cognitive approaches might not only be ineffective but detrimental. Embracing emotion-focused modalities ensures that we address these emotional blocks. Combining cognitive strategies with emotion-focused ones can supercharge your ability to help clients create lasting change.
Understanding the Nervous SystemNervous system awareness is critical for advancing your coaching skills. Your clients might experience fight-or-flight responses in coaching sessions or in their daily lives. Knowing how to help your clients understand and manage their nervous systems can vastly improve the effectiveness of your coaching. If a client continually has a stress response in specific situations, your interventions must address this underlying activation to facilitate true change.
Action-Focused StrategiesFinally, many coaching programs emphasize action plans. While structured actions are beneficial, they often fail when clients have underlying emotional blocks or conflicting beliefs. A comprehensive understanding of your client's emotional states and beliefs allows you to tailor action plans that align with their unique situation, removing friction and fostering real progress.
Read the full show notes here.
Enroll Now and Transform Your Coaching PracticeTo secure your spot, Sign Up Here
Take advantage of this opportunity to revolutionize your coaching and make an even bigger impact on your clients' lives.
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The Myth of Social Media as an necessity
A common misconception is that businesses must be active on social media to succeed. Robyn shared that many multi-million dollar businesses thrive without a robust social media presence, focusing instead on building a strong foundation. Building a solid foundation is invaluable to your business success.
Building a Solid Foundation using SEO StrategiesA solid business foundation begins with a personal brand. By being distinct and clear about who you are and the results you can deliver, you set yourself up for sustainable business success.
A business foundation needs
an optimized websitean engaged email listUnlike what you post on social media platforms, you have complete control over these elements, which are up to the platform's discretion.
Clarity and Client ConnectionWhen you want to attract your ideal or soulmate clients, you must be extremely clear on what you provide and who you are there to help. Robyn describes these as soulmate clients - clients with whom you share a deep and meaningful connection, leading to better results and long-term relationships. Unlike the superficial connections often formed on social media, soulmate clients are those who truly understand your value and are aligned with your mission.
Authenticity and DifferentiationBeing on social media can often lead to comparison and even trying to mimic others' successful strategies. You must avoid mimicking others to be authentic and connect with your soulmate clients. Your authenticity will attract your soulmate clients and differentiate you from others in your field. It also helps eliminate the feelings of doubt and imposter syndrome that often come from comparing oneself to others on social media.
Trust and Mutual RespectIn discussing client relationships, Robyn emphasized the significance of mutual trust and respect. It's not enough for clients to trust you; you must also trust them to take your advice and implement your strategies. This mutual respect fosters a collaborative environment where you and your clients can thrive.
SEO Strategies: A Tip from RobynEnsure that you have a photograph of yourself on your homepage, on your About page, and sprinkled throughout your website. On those images, include alt text. Alt text is for nonsighted people to understand what is on an image, and it is search engine optimized. You can include your name, title, and whoever is in your niche. Add those keywords and key phrases for your images because that will help Google see who you are, what you do, and how you do it, and then show you to more people.
About RobynDr. Robyn Graham is the founder and owner of Robyn Graham, LLC, and the creator of the Purpose to Results™- Success without Social Method. With an emphasis on mindset, strategy, and action, she helps small business owners and entrepreneurs, especially those in the health and wellness industry, health coaches, life coaches, and creatives, start and grow sustainable businesses and have a meaningful impact without being chained to social media.
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