Episodes
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Welcome back to the MSP Security Playbook, powered by Heimdal Security — your partner in unified, AI-powered cybersecurity.
In this episode, host Jacob Hazelbaker is joined by Paul Green, founder of MSP Marketing Edge and host of the popular MSP Marketing Podcast. Paul has helped hundreds of MSPs ditch random acts of marketing in favor of a systemised, scalable approach to lead generation and client conversion.
Whether you're struggling to sell cybersecurity services to non-technical decision makers or just feeling stuck in reactive sales mode, this conversation is packed with actionable insight. Paul breaks down his 3-step marketing system, explains why MSPs must shift from technician to business builder, and shares the one thing he’d do in his first 30 days if launching a new MSP.
If you're ready to build marketing momentum and close better-fit clients, this episode is for you.
Don’t forget to follow and review the show — and share it with an MSP who needs a smarter go-to-market strategy.
Chapter Markers:
01:57 – Threat Briefing: Silent Ransom Group’s social engineering scam targeting law firms
06:09 – Why MSPs struggle with sales and how to build a repeatable system
07:45 – The 3-Step System: Build Audiences, Grow Relationships, Convert Leads
09:15 – Evolving Your Mindset: From techie to CEO to growth driver
17:26 – Starting from Zero: What Paul would do in his first 30 days as an MSP
21:03 – Play-by-Play: Jacob reflects on Paul’s top takeaways
23:03 – MSP Hot Seat: How to justify cybersecurity costs to skeptical clients
Useful Links:
Connect with Paul Green on LinkedIn
Visit MSP Marketing Edge Website
Explore Heimdal’s platform at heimdalsecurity.com
Follow Jacob for more cybersecurity insights on LinkedIn
For more from Adam connect via LinkedIn
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Welcome to the first episode of the MSP Security Playbook, brought to you by Heimdal Security — the unified, AI-powered cybersecurity solutions provider.
This show is designed to help managed service providers (MSPs) cut through the noise, streamline operations, and grow more profitable security businesses.
In this episode, host Jacob Hazelbaker sits down with none other than Nigel Moore, founder of The Tech Tribe, to discuss the evolving role of MSPs in a rapidly transforming digital world. With over 20 years of experience, Nigel shares hard-won insights into the challenges and opportunities MSPs face today—from shifting beyond break-fix to strategic advisory, to leveraging AI, to developing the soft skills that matter most.
If you enjoyed this episode, make sure to follow MSP Security Playbook on your favorite podcast app, leave us a review, and share it with a fellow MSP who needs to hear this.
Got a question for the MSP Hot Seat or a topic you want covered? Drop us a line — we’d love to hear from you.
Chapter Markers:
02:17 – Threat Briefing: Why routers are becoming security liabilities
06:32 – Meet Nigel Moore
07:07 – Then & Now: How the MSP industry has changed (and hasn’t)
13:39 – MSP Identity Crisis: How to evolve your mindset as a founder
17:28 – The AI Opportunity: Consulting, continuity, and becoming a business enabler
25:08 – Future-Proofing Your MSP: Building a leadership mindset and success roadmap
27:22 – Play-by-Play: Jacob reflects on his conversation with Nigel Moore
28:32 – MSP Hot Seat: Transitioning from IT support to consulting
Useful Links:
Connect with Nigel Moore on LinkedIn
Visit The Tech Tribe Website
Explore Heimdal’s platform at heimdalsecurity.com
Follow Jacob for more cybersecurity insights on LinkedIn
For more from Adam connect via LinkedIn
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Episodes manquant?
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The MSP Security Playbook is the go-to podcast for managed service providers ready to scale smarter, boost profitability, and lead with next-gen cybersecurity solutions.
Brought to you by Heimdal Security, each episode delivers practical strategies, expert interviews, and real-world examples to help MSPs cut through the noise, eliminate inefficiencies, and future-proof their business.
Tune in for industry insights, interviews with top MSP mentors and consultants and tactical frameworks you can apply today.
Whether you're evolving from reactive support to strategic advisory or navigating the latest in AI and automation, this is your playbook for MSP success.
Subscribe now and stay ahead of the curve.
Learn more about Heimdal at https://heimdalsecurity.com
