Episodes

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane discuss research and stats about the psychology of podcast listeners. They share useful demographic research including why podcast listeners differ so much from social media users and also reveal why they think ads convert so well for podcasts.

    KEY TAKEAWAYS

    UK Podcast listeners average 5 hours a week listening, this is an hour a day for the working week. The ethnic diversity of listeners is increasing, younger audiences are also becoming engaged and the gap between male and female listeners is getting smaller yearly, showing that podcasting is for everyone. Having one good guest then unlocks the ability to have other good guests and gives your show credibility amongst listeners. What a listener sees first counts, it’s how they decide whether to listen or not so focus on artwork, titles and focus on getting good guests. Podcast listeners often have informational needs, meaning they are seeking out information and want to learn. This differs from social media users who are seeking out social needs. Give away everything for free on your podcast, the higher value content you provide the better your podcast will perform better. Podcast listeners are creatures of habit; you have to be consistent on episode length and publish day and frequency

    BEST MOMENTS

    “You can broaden out with your podcast over time”

    “Curious people probably make up the higher earners”

    “Once you get one good guest that becomes the ‘unlock’ for other good guests”

    “Artwork is massively important, it’s the first thing people see it needs to look good”

    “If it looks shit, people assume it’s shit”

    “For every trend and movement there’s an opposite”

    “Podcast listeners are creatures of habit”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Join Ash and Kane for part to of their Q&A with 500+ member community. They continue to answer questions from their online podcasting community including what makes you and your show attractive to sponsors, how to leverage a webinar and the opportunities having a podcast can create.

    KEY TAKEAWAYS

    When running a webinar, it needs to link back to your podcast concept and content. Any webinar you create, record it so you can repurpose the content for your podcast. You can also live stream it across your social media accounts. What makes an audience attractive to audiences and sponsors is the same, high quality content targeted at a niche audience that is well produced. There are nearly endless opportunities to gain from creating a podcast, but the network you build is among the most valuable benefits!

    BEST MOMENTS

    “You can do a live webinar and record it for your podcast”

    “The best way to attract sponsors to your podcast is to go out and find them”

    “Get more listeners, have high quality production, have a niche targeted audience, if you do those three things people will come to you”

    “A lot of doors are opening through our guests”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

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  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Join for a Q&A with 500+ member community. Ash and Kane answer the hottest questions from their online podcasting community from the perfect length for a podcast episode to why VR could be the next big thing in podcasting and how to grow your audience for free.

    KEY TAKEAWAYS

    Solo eps should be around 15 minutes and 45 minutes is ideal for an interview. Consistent length episodes are important too, keep it the same length every week. Hobbyist podcasts provide a perfect niche, they have large and loyal audiences. An untapped area of podcasts currently is AR and VR. Ask your audience to leave reviews and create an audience focused call to action. Advertise your show on other podcasts in your niche to get 1000’s of listeners, you can then use these listeners to leverage sponsorship deals on your own show. Don’t underestimate good show notes and titles, this is how your audience will find you organically (i.e for free!)

    BEST MOMENTS

    "If you’re going to do an interview cut it down to 45(minutes)”

    “Hobbyist podcasts are huge”

    “AI generated podcasts can fuck off”

    “The bigger the channel the better guests you get the end user benefits”

    “Get good searchable titles where people can find you organically and it costs you nothing”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane talk about viral clips in this episode. They discuss what traits viral clips have in common including the role of invoking emotions in people and why context (or lack of) can really make all the difference in making a clip go viral. They also share the top things you can do to increase your chances of going viral across different platforms including TikTok and YouTube.

    KEY TAKEAWAYS

    Your audio and visual quality matters; all social media algorithms take this into account as itā€™s a quick way to filter out of millions of videos. Using good software, quality equipment like mics and ensuring a good wifi signal are all ways you can guarantee you are creating higher quality content. Namedropping is an easy way to help your clip go viral. It gets people talking. Content with strong opinions becomes viral as people want to give their own thoughts and opinions too. Interviews which ask more unusual questions, which mean guests give more unique content to their usual interviews, are much more likely to be popular. Clips with less context tend to provoke more intense responses from people watching, which creates virality. Creating some form of controversy can increase your chances of going viral, for example, by interviewing someone controversial. Even asking more controversial questions that others might avoid makes you stand out.

    BEST MOMENTS

    "We always get our guests to namedrop peopleā€

    ā€œPeople just love to get upset for no reasonā€

    ā€œSometimes with clips we leave context out because we know it will piss people offā€

    ā€œOne of the main ways you go viral on social media is through comments, likes donā€™t really make much differenceā€

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane explore the podcast discovery stats posted on www.thepodcasthost.com all about how people find podcasts and what makes them listen. They discuss the top listener behaviours when they discover your podcast and reveal the things you can do to help people discover you and grow your podcast audience.

    KEY TAKEAWAYS

    Google isnā€™t where people generally search for podcasts, they search in app. Think about the person looking for your podcast and what you can do to make this easier. Your podcast name and episode titles need to be optimised and explain what your content is. Donā€™t overlook your artwork, is it clear and does it grab attention? Your audience grows by impressing people who donā€™t know you. Good guests are important for growth because you are tapping into someone elseā€™s audience. The stats suggest the podcast description is one of the first deciders on whether or not something listens to your podcast.

    BEST MOMENTS

    "Itā€™s getting easier for people to find new podcastsā€

    ā€œThe titles of your episodes need to be SEO stackedā€

    ā€œIf you can tap into somebody elseā€™s audience then youā€™re onto a winnerā€

    ā€œThe way people act and what they say is often very differentā€

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane share how to maintain your enthusiasm when you are struggling to feel motivated podcasting. They talk about how you can stay consistent despite challenges, discuss the importance of discipline over motivation, share strategies for dealing with rejection, and explore whether taking breaks is beneficial.

    KEY TAKEAWAYS

    Outsourcing challenging aspects of podcasting (like editing) can help maintain enthusiasm and ensure long term consistency When seeking guests or sponsors, getting rejections is actually a positive sign, it means you're aiming high enough Treating podcasting as a hobby rather than just a way to make money, can lead to better long term success and motivation Consistency is key! Showing up regularly, even when you arenā€™t feeling motivated, leads to better results over time Guest booking becomes more challenging as your podcast grows, requiring dedicated effort and persistence, plan for this. Fall in love with the process of podcasting, rather than focusing solely on the outcome Taking breaks can break momentum and make it harder to return to podcasting Having a clear "why" beyond monetary gain helps maintain motivation during tough periods

    BEST MOMENTS

    "If everyone's saying yes, you've just got to look at yourself in the mirror and be like, well, I'm better than this."

    "The people that make the most money from podcasting are usually the ones that aren't doing it for money at the start."

    "I think seeing a podcast as a hobby is massively underutilised."

    "You can't just not turn up to work one day because you don't really fancy it if you're an entrepreneur and you're serious about it."

    "If you're going to treat it as a business, treat it as a business in every respect."

    "The vast majority of people don't carry on because as soon as you break that routine... you just fill that void that extra time with something else."

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane talk about authenticity and the mistakes you could be making that are devaluing you as a podcast host. From engaging with your audience to how to manage trends, this is the advice you need to listen to if you want to build longevity and trust in your podcast and remain authentic.

    KEY TAKEAWAYS

    Unaligned sponsorships. Once you have built up a reputation as an expert in your space, you need to be careful who you work with or you could damage your reputation. Prioritising trends over authenticity is an easy but poor decision to make as a podcaster. Your content needs to be purposeful and aligned with your niche. Donā€™t endorse things you donā€™t truly believe in or may change your mind on. As you build a show, you need to consistently engage with your audience and take on their feedback. Lack of vulnerability can be damaging, not sharing your personal stories can make your podcast feel less relatable. Rushing episodes because you arenā€™t organised can mean you are putting out poor content which will impact you and your show's reputation.

    BEST MOMENTS

    ā€œThe thing that is worse than selling the same thing from a lot of different brands is selling something completely irrelevantā€

    ā€œDonā€™t just try and get your opinion on controversial topics because itā€™s trendingā€

    ā€œThe biggest thing in podcasting is peopleā€™s relationship with the hostā€

    ā€œIf you always put your guest on a pedestal then you become a chat show host like Graham Nortonā€

    ā€œMake sure youā€™ve got good production, make sure youā€™ve plannedā€

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ben Askins joins Ash and Kane to discuss how he created and sold a luxury digital marketing agency and his journey to becoming a viral content creator with 1.5 million followers in just 18 months. He shares insights and experiences regarding content creation, tackling topics from the challenges of handling viral growth to the effects of social media on politics. He also gives his perspectives on business, management, and the future of green technology.

    KEY TAKEAWAYS

    Building a luxury brand requires a different approach as direct outreach doesn't work; instead, focus on inbound marketing and making brands want to approach you. Content creators can get locked into their audience's expectations, forcing them to maintain certain viewpoints even if their actual opinions evolve. Personal branding should be broader than your business niche. Ben's content about management helps his green tech company by opening doors through his influence. The most relatable content often performs best, so stories about common workplace frustrations resonate more than extreme scenarios. Growing a successful content following doesn't require fancy production. Ben's simple setup of talking to a camera against a blank wall generated 750 million views! When starting a business young, many will be patronising until you hit a tipping point, then they'll claim your success was obvious or lucky. Social media has completely changed the way we consume information, Ben's content sometimes gets more views than traditional news outlets, proving the shift in media influence.

    BEST MOMENTS

    "We were very good at hiring good people to kinda help us out as we knew nothing we couldnā€™t kid ourselves we could do it on our ownā€

    "There is a snobbery to luxury, and what I mean by that is you can't show you're too keen."

    "I get branded like a career expert and HR expert. I'm not that. I just a lot of all the knowledge I have is on a sort of practical level."

    "I think content creators sit between... celebrities and in the sense of like, I think content creators people feel a more of a personal connection to in a lot of ways."

    "Either at some point as a country we're either going to be selling the tech or purchasing it. That's just a fact."

    "I love that about social, the fact that people can monetise things they absolutely love. I think that's got to be good for the world and society in general."

    VALUABLE RESOURCES

    https://www.linkedin.com/in/askinsben/

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane give an overview of podcast sponsorship numbers in this episode. They talk about what you need to pay attention to as a podcaster and give some essential tips on how to leverage stats for your benefit.

    KEY TAKEAWAYS

    The longer the ad read, the better it performs for sponsors on podcasts. The longer you talk about the sponsor, the better the ad performs for them Host-read ads perform better than host-endorsed ads. What this means, is allowing hosts to creatively work with brands on the sponsorship read, rather than just reading a script, is to the sponsorā€™s benefit. It will perform better. A longer deal with a sponsor, of a minimum period of 8 weeks, will perform better. You can use this stat to your advantage when negotiating with sponsors.

    BEST MOMENTS

    ā€œThe longer you talk about them, the better it (ad) performsā€

    ā€œAlmost all advertisers only reach 25% of all monthly podcast listenersā€

    ā€œReally big shows skew a lot of this dataā€

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash is joined for a second time by Paul, a podcast host coach as they review the Podcast Show ā€˜Women. Work. Wellbeing.ā€™ by Zoe Haydn Jones. They look at titles, artwork, general content and of course, the hosting skills of Zoe too.

    Previous Episode with Paul: https://omny.fm/shows/the-podcaster-s-podcast/paul-the-podcast-host-coach

    KEY TAKEAWAYS

    If you canā€™t tell what a show is about from its name, then it isnā€™t a good name. Punctuation can potentially impact SEO, keep this in mind when choosing a name. Itā€™s important to get artwork right, itā€™s most people's first impression of you and the show. If you only have a small budget to get started itā€™s worth paying a designer to create good artwork for your podcast show. Keep your podcast intros short and to the point. If you can make your guest feel comfortable, you will get the best content out of them. Donā€™t be frightened of silences when interviewing, there is a tremendous amount of power in a pause and if you are worried the silences are too long you can always edit post record. Your audience wants to get to know you and you want to build a relationship with them, if you can create small moments of personal connection whilst still interviewing this can build a picture of who you are as a host and a person. The first part of a podcast title is the most important. Rather than using prerecorded generic intros and ads, rerecord and talk to your audience each time, this will make an ad or call to action sound and feel more genuine and authentic. Record an episode specific intro post-interview, you can tease the content that is about to come whilst building anticipation and interest. A bit of interview preparation can go a long way, it can stop you waffling and make your delivery as a host and interviewer more sleek.

    BEST MOMENTS

    ā€˜I actually quite like the name itā€™s clear about what itā€™s about and thatā€™s the main thing with namesā€™

    ā€˜If youā€™re going to spend money on something spend it on artwork, itā€™s important it looks good because thatā€™s the face of your showā€

    ā€œAll the shows I listen to are very quick to get to the contentā€

    ā€œPart of interview technique is not talking all the time, listening and not being afraid of those silencesā€

    ā€œBe more specific with the things you learned, and marvel at your own podcast moreā€

    "Generic is a lot less likely to catch someone's attention"

    VALUABLE RESOURCES

    https://podcasts.apple.com/gb/podcast/women-work-wellbeing/id1632625036

    Previous Episode with Paul: https://omny.fm/shows/the-podcaster-s-podcast/paul-the-podcast-host-coach

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane have crowned this as one of the best episodes they have made, full of valuable knowledge from serial entrepreneur, bestselling author and international speaker Daniel Priestly. Daniel shares his thoughts on the state of the UK right now, where you can find the right opportunities as an entrepreneur and content creator and how to become a key person of influence. He also talks about why business brands are dead, his experience of being interviewed on Diary of a CEO and his blueprint for turning your audience into customers.

    KEY TAKEAWAYS

    Ā· From getting better advertising results to hiring talent, creating a personal brand for a business is one of the essential ways to make your business run better. This was the initial reason Daniel started guesting on podcasts.

    Ā· Daniel has been given more speaking opportunities since appearing on Diary of a CEO and has been able to increase his speakers fee too.

    Ā· Daniel reveals he would have paid hundreds of thousands to appear on Diary of a CEO because it generated millions in revenue. His Score app gained 9,000 monthly trials, Dent saw hundreds of sign-ups, and he sold 30,000 extra books.

    Ā· Daniel believes Dubai represents a modern "frontier city" where ambitious entrepreneurs can thrive without tax constraints. He admits if he were 25 again, he'd "murder it in Dubai" working 80-hour weeks to build wealth quickly.

    Ā· Drawing from his 15 years running Dent Global, Daniel argues that entrepreneurship can't be taught through traditional education it must be learned through hands on experience.

    Ā· From his extensive podcast guest experience, Daniel has learned the crucial importance of hooking listeners in the first 30 seconds. He intentionally front loads his accomplishments and value proposition rather than giving slow biographical intros.

    Ā· Daniel still runs private dinner parties to bring together high level connections, people will attend just to meet other guests even if they don't know the host. This is his hack for becoming a key person of influence!

    Ā· Based on his analysis of modern business, Daniel thinks AI will handle functional tasks but can't replicate the human ability to make things happen that wouldn't otherwise occur, which he believes is key to future success.

    Ā· From growing multiple successful companies, Daniel advocates using "campaigns" rather than niches - pointing to Nike's evolution from running shoes to multiple targeted campaigns as the model for how businesses should grow and expand.

    BEST MOMENTS

    "Because of technology, you can build a network at scale of tens of hundreds if not millions of people, where people like and trust you because of things like podcastsā€

    ā€œI donā€™t think entrepreneurship can be taughtā€

    "Small businesses do very very well targeting the top 1%"

    "Growing your personal brand just makes everything else easier"

    "Business brands don't work anymore... Elon Musk has burst into the car industry and Tesla's worth more than the entire industry combined as a market capitalisation. He's been able to achieve his growth with minimal amounts of debt relative to other car companies."

    "The most patriotic thing you could do is leave [the UK] because it sends them a signal - you lost me, you crossed the line, and then they dial it back."

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Kane and Ash examine the many types of companies that are ideal for podcast sponsorship, including established brands entering new markets, businesses with high-value target customers, and those unable to advertise on traditional platforms, as well as touching on the importance of brand awareness for high-ticket items and the potential for partnerships.

    KEY TAKEAWAYS

    Established companies looking to penetrate new markets often seek partnerships with creators who are seen as thought leaders in those spaces. This helps build brand awareness and credibility among new audiences. Companies with high-ticket items, such as gold bullion or specialised software, benefit from podcast sponsorship as it allows them to reach decision-makers who require multiple touchpoints before making a purchase. Certain industries, like CBD, crypto, and gambling, face advertising restrictions on many platforms. Podcasts provide an alternative avenue for these brands to reach their target audience effectively. Companies launching new products often allocate advertising budgets for promotional campaigns. Targeting these companies during key times, such as Black Friday or Christmas, can lead to fruitful sponsorship opportunities. As businesses increasingly seek to build personal connections, partnering with influencers who have established personal brands can be a strategic move. A partnership approach allows companies to tap into existing reputations rather than building their own from scratch.

    BEST MOMENTS

    "If you've got a large company... finding a creator in that space who's seen as a thought leader is a really, really good way of doing that."

    "Companies with high value target customers... often softwares, they make great sense for podcasting because..."

    "You can't run Facebook ads for somebody to go, hey, do you want to buy blocks of gold?"

    "If you know a company has a product coming out... then that could be a great person to target because they'll have budget ready to go."

    "I think more of that will happen with those big companies that don't have a personal brand behind them."

    VALUABLE RESOURCES

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Join Ash and Kane in part two of a two-episode series, based on a recent LinkedIn post where they asked for the best tips and advice from podcasters and content creators. They discuss and dissect some of the answers and give their own expert advice too.

    KEY TAKEAWAYS

    Ā· Link previous episodes in your show notes, particularly if they are related to what you are talking about.

    Ā· Create a process checklist for episodes, to ensure you donā€™t miss any steps and create a seamless production process.

    Ā· Find practical ways to combat your imposter syndrome or anxieties around podcasting, this is one of the biggest things that hold podcast hosts back.

    Ā· Merchandising can work if you already have a large audience but not if your audience is small, you have to also consider the quality of the merch you put out.

    Ā· Creating a verbal hook in the first few seconds of a YouTube clips is essential, you can then create a start, middle and end structure to the video, this will help virality

    Ā· When you are creating clips, it is useful to ask for an outsider's perspective to choose as you are too involved in the process and may pick something that needs more context.

    Ā· A good habit to build is to travel with some equipment, so you can take advantage of any podcast opportunity.

    Ā· People are very generous with their time when it comes to podcasting, donā€™t be scared to reach out to people. Podcasters who are successful are also audacious and have no shame in asking for what they want.

    BEST MOMENTS

    "I do love spreadsheets!ā€

    ā€œItā€™s undeniable that the first 1-2 seconds is the most important thing, but donā€™t neglect the rest of itā€

    ā€œItā€™s a good habit to travel with some equipmentā€

    ā€œThe people who consistently do that massively outperform everyone elseā€

    VALUABLE RESOURCES

    Fight Imposter Syndrome and Stop Procrastinating With Mindset Coach Paul Sheppard:

    https://omny.fm/shows/the-podcaster-s-podcast/interview-with-paul-sheppard

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    In a recent LinkedIn post, Ash and Kane asked for the best tips and advice from podcasters and content creators. In part one of a two-episode series, they discuss and dissect some of the answers, giving their own expert advice along the way.

    KEY TAKEAWAYS

    Ask yourself, before changing anything about your podcast. Is this going to make the experience better or worse for your listeners? Figuring out who your listener is helps you create the right content and find your niche. Be really clear about what it is you want from your podcast, why are you creating it, what is your why, who is listening to it, who is it for? As a host, you need to be actively listening to your guest, donā€™t rush them through questions and make sure you are creating a conversation that flows. When interviewing, always consider the questions your listeners would want to be asking the guest right now, you are interviewing for them. Collaborate with your competitors!

    BEST MOMENTS

    "Keep your listener in mind when creating contentā€

    ā€œToo many people canā€™t articulate what it is, who itā€™s for, why Iā€™m listeningā€

    ā€œBe part of the conversation and actively listenā€

    ā€œCollaboration over competition all day longā€

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane give their key takeaways from the recent podcast interview of Donald Trump on the Joe Rogan Experience. They discuss Joeā€™s techniques as podcast host, the things Donald Trump does well as he is interviewed and why this could well be the first podcast episode ever to swing an election result.

    KEY TAKEAWAYS

    The interview is pure promotion for Donald Trump with the election happening next month. Joe didnā€™t challenge Trump as much as he has previous guests on the podcast. This could have been one of the first times Joe has used his huge podcast platform to influence others, politically. A podcast interview is a strong piece of political campaigning, if the host is onside with the candidate, there are minimal interruptions and arguments. There is clear evidence that YouTube is treating this podcast interview differently to other content, throttling its exposure and essentially shadow-banning it.

    BEST MOMENTS

    "He did a million views an hour for his first day and a bitā€

    ā€œI think this is one of the few times Joe is using his platform for influenceā€

    ā€œI genuinely think he is using his influenceā€

    ā€œIf you are uninformed you are like, Joe agrees, thatā€™s my opinionā€

    ā€œA lot of journalists lie about their agenda and try and pretend they arenā€™t biasedā€

    ā€œThis will be the first podcast that has swung an electionā€

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane outline the ways you can monetise your podcast guests. They also talk about how you can make money from being a podcast guest yourself and why podcasting gives you unique opportunities to monetise as well as build your network.

    KEY TAKEAWAYS

    Being a podcaster allows you to speak to people more easily. People are more willing to talk with you. Ask your guests to introduce you to the best people they know, they will recommend good people and will also help make the connection. Referrals from guests as well as being shown to their audience are two major ways you can build your network, audience and your client base too. All creating monetisation opportunities.

    BEST MOMENTS

    "One of the things you unlock when you have a podcast is the ability to get somebody in a room easilyā€

    ā€œSome of the best interviews we have had is where another guest has introduced usā€

    ā€œAll these doors that open, just through the guestsā€

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane put AI researching capabilities to the test in this episode! Ash uses AI to generate some interview questions for Kane about podcasting, entrepreneurship, business and more. Kane talks about why he switched to podcasting from a Law degree, what he would sacrifice for his business and his perfect hack for mastering work/life balance as a entrepreneur!

    KEY TAKEAWAYS

    If you have a guest that you donā€™t know a lot about, used in the right way AI can be a helpful research tool. Kane went from completing a Law degree to a career in sales. The harsh realities of what it would eventually take to make the money he wanted and the high level of competition meant that sales was going to be a better option! Meeting Rob Moore whilst working at Costa, gave Kane a glimpse of what he wanted his future life to look like, the Ā£500 tips from Rob and his supercars were impressive! Working with Rob Moore gave Kane his first knowledge of Podcasting and shaped how he viewed the industry. If you want to be successful, then you have to make sacrifices and spend the time doing it. If you donā€™t other people will and they will get the opportunities. Dating can be a challenge for any entrepreneur, it can be difficult for another person to understand the passion they have for their business and why they dedicate so much of their energy and time to it. Kaneā€™s first sale for the podcasting agency was 10k, it is still one of his proudest achievements. Everything is a people business, Kane attributes so much of his success to his ability to build relationships and work well with people.

    BEST MOMENTS

    "All I wanted to do was make money so I pursued a job in salesā€

    ā€œOn a podcast, he (Rob Moore) will ask the really difficult questions which I think is where the best content comesā€

    ā€œWe have a shared vision so I feel like weā€™re socialising even If weā€™re talking about business, goals, futureā€

    ā€œOn my hierarchy of values, nothing is higher than my own goalsā€

    ā€œEverything is a people businessā€

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Katie Lyons, a celebrity talent booker, joins Ash and Kane in this episode. She talks to Ash and Kane about her approach to booking guests, sharing her successful strategies including why approaching guests directly never works! Listen in to learn how to get a good name on your show even if you donā€™t have a big budget and how you can give yourself an edge over your competitors when booking celebrities for your podcast show.

    KEY TAKEAWAYS

    Katie has worked for indie broadcasters and the likes of the BBC producing everything from festival programming to breakfast shows and now she books top names for podcasts including Tom Hardy, Sir David Jason and even Steven Spielberg! COVID effectively stopped TV and in between homeschooling, Katie recognised the market for booking podcasts and this is when she began matching celebrities to podcasts. Katieā€™s network which she has built over the years is one of her most valuable assets. Persistence, looking for an ā€˜inā€™ with celebs and selling the benefits to them is a way to give yourself an edge over competitors. When approaching podcasters, Katie always asks for their wishlist of celebrity guests as a good starting point but she advises hosts to be realistic. Research is key, every big celebrity has a multitude of people working with them, so knowing who to go to is essential. If you are paying for a celebrity, ensure you create a proper contract with them, think about things like collaborations, social media posting etc! If a celebrity wants to promote something you are more likely to get discounted rates, sometimes there wonā€™t be a charge at all. Even though Katie gets a lot of inbound leads, she still does a lot of outreach, to get the right celebrities for the right podcasts and vice versa.

    BEST MOMENTS

    "I always ask a producer for their wish listā€

    ā€œEven if you know the talent thereā€™s no point going to them directly because theyā€™ll still need to speak to their agentā€

    ā€œYouā€™ve got to know the right person to go toā€

    ā€œIā€™ve found such a niche, itā€™s going really wellā€

    VALUABLE RESOURCES

    [email protected]

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKā€™s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe.They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane speak to Podcaster and YouTuber Motorhome Matt, who has over a million downloads across 150 episodes! Matt shares what made him begin podcasting in the first place, why he has had so much success in his niche and the many monetisation opportunities it has given him, from speaking at events to partnerships.

    KEY TAKEAWAYS

    Matt's podcast started as a marketing tool for his leisure shop but has evolved into a significant revenue stream and brand building platform. The Motorhome Matt Approved Directory, a curated list of endorsed products and services, has become a good income source for the podcast. Authenticity and thoroughly vetting sponsors before endorsing them is essential if you want to maintain audience trust. Creating the podcast has given Matt various monetisation opportunities, from speaking engagements to media partnerships, and potential mainstream media opportunities. Matt's focus on serving the consumer and providing valuable content is what he believes has contributed to the podcast's success and loyalty among listeners. The podcast's success has positively impacted Matt's other businesses too, including his shop, motorhome hire, and storage services. Matt's strategy of planning content well in advance and batching recordings helps maintain consistency in publishing weekly episodes. The podcast's niche focus has allowed it to become a dominant voice in the motorhome industry, with little direct competition!

    BEST MOMENTS

    "I listen every week, I have probably consumed most of your content.ā€

    ā€œI joke that he was grooming me into how to do a podcastā€!

    ā€œWhatā€™s weird is we have no competition in our niche.ā€

    "I hate YouTube adverts. I hate waiting for that skip button and our audience hate it too. All of the other YouTubers in our industry are monetising and people with 50 plus thousand, a hundred thousand subscribers are scraping an income out of it."

    "Building a retail business that has a bricks and mortar shop. So real shop and online post pandemic. I'm what a stupid idea, I thought let's do it. What could go wrong?"

    "We're really focused on getting our industry into the mainstream in a positive light. We deserve to be, and getting a really informative spokesperson that can share what's going on behind the scenes of our industry"

    EPISODE RESOURCES

    https://podcasts.apple.com/gb/podcast/motorhome-matt/id1599553308

    https://www.youtube.com/MotorhomeMatt

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

    They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

    Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

    Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane talk about your first ten podcast episodes in just ten minutes! They share why itā€™s important to record 10 episodes before launch, how to get the right amount of variety in your content, how to choose your first interview and what you need to showcase as a new podcast host in these first 10 episodes.

    KEY TAKEAWAYS

    Having 6 episodes to launch with means that people will start to listen and stay, from day 1. If you record 10 episodes before launch, you then have the remaining four episodes to keep you ahead of schedule or to create a bank of episodes. You get better the more you record, your episode 10 will sound better than episode 1, so when launching, upload in reverse order so that people are hearing your best episode first. Keep your very first episode more generic for your audience. Include at least one interview in your first 10 episodes, try and showcase some variety. If you have the opportunity to interview your best guest in one of your first episodes, then do it, donā€™t put it off to a later episode.

    BEST MOMENTS

    "Release 6 (episodes) on day one, that makes you feel less new"

    "Youā€™ll be so much better in episode 10 than 1, thereā€™s probably a bigger difference between episodes 1 and 10 than 10 and 100ā€

    ā€œGet at least one interview inā€

    VALUABLE RESOURCES

    https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
    https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

    They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

    Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

    Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]