Episodes

  • April and Laura are back in the virtual recording booth for another 1:1 strategy session! This week, they’re dissecting a media mishap that went viral earlier this spring when Kellogg’s Co-CEO Gary Pilnick suggested that consumers eat cereal for dinner when their funds are tight. Tune in as April and Laura discuss the backlash and boycotts which ensued on social media, analyze how Kellog’s slow response impacted the narrative, and offer suggestions for how the brand could have mitigated the fallout.

    This week’s Anonymous PR Horror story features a write-in from a listener whose client has been ghosting them for regularly-scheduled calls. April and Laura share the warning sings of a potentially disengaged client, how to crack through the silence when a client is difficult to reach, and how to identify the best methods of communication for every client contact.

    Read the PR News of the Week here: https://www.today.com/food/groceries/kellogg-ceo-cereal-for-dinner-save-money-backlash-rcna140540

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

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  • On the show this week, we have a double guest interview! Daniel Bisett and Tricia Ulberg are the founders of the We Rock DM agency and co-hosts of the We Rock DM Amplified podcast.

    Daniel is an award-winning digital marketing instructor at the McCombs Business School at the University of Texas, with Tricia by his side as teaching assistant. They’re here to discuss branding and website development for brands of every size, from mom-and-pop shops to multi-million-dollar companies. With hosts April and Laura, they also discuss the costs associated with a high-quality website, how design factors into brand development, and what to do when a client feels emotionally attached to an outdated brand aesthetic. They also cover a few ways that an updated website design can support a brand’s PR goals.

    For this week’s PR News section, April and Laura discuss a recent article about AI in journalism, and how PR practitioners can adapt.

    Learn more about Daniel & Tricia’s work here: https://www.werockdm.com/

    Listen to April’s interview on the We Rock DM Amplified podcast here: https://www.werockdm.com/work/april-white/

    Read the PR News of the Week here, in PR Daily: https://www.prdaily.com/pr-pros-must-prepare-for-the-rise-of-ai-journalism/

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

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  • Today’s episode features an article that April wrote for the Forbes Agency Council, “Suffering From Public Relations Skepticism Disorder? Three Tips For Agencies And Brands To Recover.”

    The unspoken truth is this: The status quo PR agency approach works against employees and clients. Many brands have been burned by PR in the past, with lackluster media results, inexperienced account staff, murky agency contracts, and strategies that don’t align with their broader business goals.

    As Trust Relations celebrates its 5th agency anniversary this month, we’re dedicating this special episode of the PR Wine Down podcast to consider a pervasive issue that has yet to be uprooted in this industry: the disappointing experience many brands face when engaging with a PR firm for the first time.

    The traditional PR agency model is broken, and we’re on a mission to reinvent it and replace it with something better. With the Trust Relations approach, we’re dedicated to changing client and staff expectations for what a PR agency can be — and then exceeding them.

    In this special edition of April’s reads, our CEO & Founder April White takes a closer look at what brands and agencies can do to achieve success, improve the industry and redefine what PR can do for brand’s today.

    Listener Note: Don't worry, your favorite interviews and conversations with Laura Schooler and our wonderful guests from in and around the PR industry aren’t going anywhere. Our hosts will be back in your feed for another classic episode in two weeks.

    You can read the original article here: https://www.forbes.com/sites/msolomon/2024/04/20/best-timepieces-watches-and-wonders-geneva-2024/?sh=9785f4356620

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

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  • This month, Trust Relations is celebrating five years in business!

    In this special episode, April and Laura welcome Fatou B. Barry to the virtual recording booth! If you're a PR practitioner and you use Instagram, you probably follow PR Girl Manifesto; Fatou is the founder of the nonprofit organization of the same name. She is also the co-founder of the advocacy group Hold The PRess. Fatou is here to discuss her impressive career, and how she built a viral community for tomorrow’s PR pros, through PR Girl Manifesto.

    Tune in as April and Laura cover some of the PR industry issues which inspired the PR Wine Down — and April’s decision to found Trust Relations. Your favorite podcast hosts chat with Fatou about uprooting toxic and outdated industry practices, improving mentorship and learning in the PR agency environment, changing the PR profession for the next generation, and more.

    In the PR News of the Week segment, April and Laura discuss a common media training question: Is it ever acceptable to share information with a reporter “off the record?”

    Learn more about Fatou’s work here: https://www.fatoubarry.com/

    Follow PR Girl Manifesto on Instagram: https://www.instagram.com/prgirlmanifesto/?hl=en

    Read the PR News of the Week here, in PR Daily: https://www.prdaily.com/how-to-go-safely-go-off-the-record-with-a-reporter/

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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  • Longtime listeners, rejoice! This week, one of our favorite repeat guests is back in the virtual recording booth. In this episode, Ronjini Joshua, Owner & President of The Silver Telegram PR agency, is back for an industry update. Together with hosts April and Laura, Ronjini shares her observations about the PR industry in 2024 so far. They also discuss challenges facing PR practitioners as media scrutiny continues to rise, the increase in solo practitioners in the PR industry, and the budget constraints that many brands faced in Q1.

    Also in this episode, April and Laura discuss a recent viral video in which a former Cloudflare employee was laid off. The conversation includes the common messaging mistakes companies make when facing layoffs, and how brands can use empathy and strategic communications to avoid these pitfalls when sharing difficult news with their staff.

    Read the PR News of the Week here: https://www.morningbrew.com/daily/stories/2024/02/11/companies-use-every-term-in-the-thesaurus-to-avoid-saying-you-re-fired?mbcid=34314159.1258026&mid=21d46d16783f109d631ad3b58fdb2827&utm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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  • April and Laura are chatting 1:1 this week about two lesser-known issues a PR practitioner might face: a use case of anti-brand messaging, and how to manage feedback that isn’t constructive.

    The PR News of the Week features an update on Tesla’s PR strategy, with a critical look at The Dawn Project’s anti-Tesla Superbowl ad back in February. April and Laura also weigh the consequences of Elon Musk’s longtime rejection of investing in a formal PR team for himself or his business and discuss whether a brand can be successful without a strategic communications infrastructure.

    This week’s Anonymous PR Horror story features a write-in from a listener whose last manager shared a series of overly-personal pieces of feedback, and how to bounce back from non-constructive criticisms at work. Your favorite hosts also candidly share their own personal experiences with targeted personal criticisms in the workplace.

    Read the PR News of the Week here: https://www.businessinsider.com/super-bowl-ad-tesla-boycott-tech-ceo-2024-2

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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  • In light of the recent and tragic passing of Mikal Reich, our team is taking a walk down memory lane to re-release this interview with Mikal, originally released in January 2021. Mikal's intelligence and exuberance are fondly remembered and appreciated by those who knew him.

    Episode Description: The PR Wine Down podcast welcomes Michael Reich, Executive Creative Director and Co-Owner at ⁠Dead As We Know It⁠ creative agency and Laura’s personal friend. With hosts Laura and April, Mikal discusses his career path into the advertising industry, reminisces about his favorite ads and career milestones, and shares advice for navigating common client challenges and leveraging creative ideas to generate press coverage.

    You can learn about Mikal and his work at ⁠https://deadasweknowit.com/⁠

    Send your Anonymous PR Horror Stories to [email protected], anytime.

    Connect with Trust Relations on our website at ⁠https://www.trustrelations.agency/⁠

    Follow us on social media, too!

    ⁠https://www.linkedin.com/company/trustrelations/⁠

    ⁠https://twitter.com/trustPRelations⁠

    ⁠https://www.facebook.com/trustrelations⁠

    ⁠https://www.instagram.com/trustrelations/?hl=en⁠

    Sound effects obtained from ⁠https://www.zapsplat.com⁠.

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  • April and Laura are chatting 1:1 this week about two familiar dilemmas for mid-to-senior level PR practitioners: managing junior staff and navigating shrinking marketing budgets.

    This week’s Anonymous PR Horror story features an honest write-in from a listener who is struggling to connect with the intern they’re managing — and has run out of ways to share feedback. In PR News of the Week, our hosts discuss the rise of “challenger” PR firms and the role of independent practitioners and mid-sized agencies as the PR landscape continues to shift. Together, they discuss how economic concerns and shrinking marketing budgets are impacting big brands and the agencies that serve them, and how newer, more disruptive firms can provide an alternative.

    Read the PR News of the Week here: https://www.axios.com/2024/01/18/the-rise-of-challenger-firms?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axioscommunicators&stream=business

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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  • April and Laura are back with another fabulous guest interview! This week, our hosts welcome award-winning PR pro, Rachel Griffin, to the virtual recording booth. Rachel is the co-founder at PlayWise Partners and April's friend and colleague from our favorite industry award event — The Stevie Awards for Women in Business! Rachel has won gold awards two years in a row for her creative PR activations. On the show today, she discusses her favorite campaigns, including activations for ToyMonster and FAO Schwarz. She also shares some insight into her latest activation for a new fashion doll brand at New York Fashion Week!

    Later in this episode, in honor of Valentine’s Day, April and Laura dive into some creative holiday promotions from Pizza Hut and P.F. Chang’s. Tune in for a chat about Pizza Hut’s promo to break up with your significant other via Hot Honey "Goodbye Pies" and P.F. Chang’s Dumplings for customers who have recently been... well, dumped.

    Follow Rachel’s work here: https://www.linkedin.com/in/rachelhgriffin/

    Learn about PlayWise Partners here: https://www.playwisepartners.com/

    PR NEWS OF THE WEEK:

    Read about Pizza Hut’s Goodbye Pies promo here: https://www.marketingdive.com/news/pizza-hut-goodbye-pies-valentines-day-free-pizza/706932/

    Read about P.F. Chang’s Break-Up Dumplings here: https://www.delish.com/food-news/a46663011/pf-changs-free-dumplings-valentines-day/

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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  • Season three of the PR Wine Down is officially here! Today, we’re introducing a new episode format called “April’s Reads.” In these episodes, April will get in front of the mic to slow down and address an important topic impacting the PR industry that could benefit from a deeper dive.

    Don't worry, your favorite interviews and conversations with Laura Schooler and our wonderful guests from in and around the PR industry aren’t going anywhere. Our hosts will be back in your feed for another classic episode in two weeks.

    Today’s episode features an article that April wrote for the Forbes Agency Council, “How Does AI Fit Into The Future Of Good PR?” and includes some additional advice about the impact of AI on crisis communications.

    You can read the article here: https://www.forbes.com/sites/forbesagencycouncil/2023/06/14/how-does-ai-fit-into-the-future-of-good-pr/?sh=698352ae2f77

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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  • April and Laura discuss an Anonymous PR Horror Story from a listener who is feeling the pressure of agency ownership. They also offer advice to help the writer reconcile his/her relationship with a manager after a tense moment on an internal call and move forward with a more positive approach to management.

    In PR News of the Week, April and Laura analyze a recent report from Northwestern's Medill School of Journalism, Media, Integrated Marketing Communications, which found that a shocking one-third of U.S. newspapers (as of 2005) will be gone this year. Together, they chat about the state of local news, the rise of news deserts in the U.S., and the role of social media in and subscription content in the decline of local newspapers.

    Read the PR News of the Week here: https://www.axios.com/2023/11/16/newspapers-decline-hedge-funds-research?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosam&stream=top

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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  • Today, April and Laura are ringing in the new year with a one-on-one conversation about the ethical issues facing PR practitioners as we enter 2024.

    The conversation covers some familiar challenges that everyone in the PR industry faces – from new graduates entering the industry to seasoned practitioners with decades of experience. Topics include:

    navigating the high-pressure realities of the PR industry

    avoiding common mistakes and insights as a young PR pro

    what to do when you’re struggling to secure coverage for a client

    evaluating ethical gray areas in PR

    how to avoid (or repair) PR relationships after you’ve made a misstep

    If you enjoyed this expanded discussion about PR ethics, or if you missed the Anonymous PR Horror Story April referenced in this episode, make sure you go back and listen to our 2023 HOLIDAY SPECIAL. Find it on the platform where you’re listening now, or on our website here: https://trustrelations.agency/podcasts/holiday-special-your-2024-guide-to-agency-ownership-and-pr-ethics-feat-doug-spong/

    Read the PR News of the Week: https://www.prdaily.com/exploring-prs-ethical-gray-areas/

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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  • Today, April and Laura welcome our annual honored guest, Doug Spong, to discuss the defining trends of PR past, present and future. Thank you for joining us!

    Pour some nog and tune in for an episode that’s jam-packed with information that’s sure to keep your spirits bright. In this episode, we’ll discuss advice to help PR pros navigate:

    the long-term implications of generative AI for the PR industry

    widespread return-to-office mandates

    the economic challenges facing agencies today

    identifying productive client partnerships

    ethical practices in media relations

    Today’s Anonymous PR Horror Story comes from a listener who was accused of an ethics misstep — and was put on blast by a reporter in a few industry forums as a result. Doug, April and Laura share advice to help that PR practitioner move through this semi-viral incident, preserve his reporter relationships, and confront the often-toxic culture of tearing other publicists down online.

    About Our Special Guest: Doug Spong has an Accreditation in Public Relations and is a PRSA Fellow. He is also the founder and CEO of The Doug Spong Co. Prior to founding The Doug Spong Co., Doug was the founder, president and managing partner of Minneapolis-based Carmichael Lynch and Spong, which is owned by Interpublic Group (NYSE: IPG). He is also April’s longtime mentor, former colleague and dear friend. You can follow Doug’s work and get in touch here: https://www.dougspong.com/

    Read the PR News of the Week: https://www.businessinsider.com/super-commuters-hybrid-work-wfh-business-travel-office-2023-10

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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  • Today, April and Laura welcome Jenna Guarneri, CEO & Founder of JMG Public Relations. She is here to discuss her book, “You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies.” Tune in for a conversation about this go-to guide for rookie PR practitioners and startup brand leaders alike. Also in this episode, April and Laura chat about the rise of super commuting — and the impact it will have on the future of work and internal communications at large companies.

    Get “You Need PR” here: https://www.youneedpr.co/

    Follow Jenna’s work here: https://www.linkedin.com/in/jennaguarneri/

    Read the PR News of the Week: https://www.businessinsider.com/super-commuters-hybrid-work-wfh-business-travel-office-2023-10

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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  • Today, we are celebrating 100 episodes of the PR Wine Down podcast! To our long-time listeners and newcomers alike — thank you for “wining down” with us!

    On today’s episode, April and Laura welcome Clayton Fletcher, acclaimed comedian and Chief Comedy Officer at Peppercomm. He is here to discuss the book he recently co-authored with Peppercomm CEO Steve Cody, “The ROI of LOL.” Tune in for an interesting discussion about what PR professionals can learn from best practices in comedy — and why Peppercomm makes it a requirement that new team members take a stand-up class. Tips include: how to use best practices from stand-up and improvisation to improve communication skills, how comedy tricks can improve client relations and workplace culture, and why it’s important to have fun in the workplace.

    Later in this episode, April and Laura take a walk down memory lane by revisiting our first-ever Anonymous PR Horror Story, to see if they still have the same advice, 100 episodes later.

    Get “The ROI of LOL” here: https://roilol.com/

    Follow Clayton’s work here: https://www.linkedin.com/in/clayton-fletcher-88625b52

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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  • Today on the PR Wine Down, April and Laura welcome Rhiannon Ruff to the show! As Founding Partner & Wikipedia Expert at Lumino, Rhi is here to deliver a crash course in Wikipedia tips, tricks and policies for PR pros to know. In today's episode, Rhi discusses: what it takes to have a new Wiki page created or updated for a brand; what brands should do if their page contains false information; how brand crises can play out on the Wikipedia platform; and more. Later in this episode, April and Laura discuss a PR ethics conundrum with an analysis of the recent scandal involving Anita Dunn, White House advisor and co-founder of the communications firm SKDK. Tune in for a chat about conflicts of interest, crisis (mis)management, and how to avoid ethical missteps as an agency owner or PR practitioner.

    Learn about Rhi’s work with Lumino here: https://www.kitehillpr.com/

    Learn more about CommsWeek 2023 here: https://www.commsweek.com/

    Watch the PR News of the Week, from user @emiliemacfie, on TikTok: https://bit.ly/3tPDdyJ

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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  • Today on the podcast, April and Laura welcome special guest Tiffany Guarnaccia! Tiffany is the CEO of Kite Hill PR — which recently celebrated its 10-year anniversary. She is also the Founder of Communications Week, which takes place this year from November 6-10. Tune in as Tiffany discusses her journey to agency ownership, with advice to help up-and-coming PR practitioners find the most fulfilling career path. She also shares an inside look at her decision to found the first-ever Communications Week. Tune in to get the scoop on this year’s event, including a line-up of webinars, workshops, panel discussions, networking, research, industry forecasts, Ragan’s Future of Communications Conference, and more!

    Later in this episode, April and Laura discuss the latest PR theory to take social media by storm with a look at the possible SEO strategy behind Taylor Swift’s recent appearance at the Kansas City Chiefs vs. New York Jets at MetLife stadium.

    Learn about Tiffany’s work and Kite Hill PR here: https://www.kitehillpr.com/

    Learn more about CommsWeek 2023 here: https://www.commsweek.com/

    Watch the PR News of the Week, from user @emiliemacfie, on TikTok: https://bit.ly/3tPDdyJ

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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  • Halloween is just around the corner, so this Friday the 13th, April and Laura are back with an annual tradition: It’s time for the PR Wine Down Halloween Special! Get ready to pour yourself a brew and tune in as we share a terrifying tale from the PR realm. This week’s PR Horror Story features a mortifying write-in from one listener who was reprimanded at work for allegedly over-indulging in the agency’s office snack supply.

    As an added treat, we have a new segment to share with you! In How to Pitch Me, your favorite hosts will share reporter write-ins that outline their top three tips for pitching. Today, we’re featuring tips from Olivia Morley, a senior reporter from Adweek covering agency news and trends.

    Today’s guest of honor is Jennifer Berson, the founder and president of Jeneration PR and host of the Pitching Powerhouse podcast. She's here to discuss the best strategies to secure top-tier media coverage for lifestyle industry clients, as well as her career journey from practicing attorney to established PR professional. It's going to be a scream!

    Follow Jen Berson’s work here: https://www.jenerationpr.com/

    Get the latest from Olivia Morley, including her contact information and coverage for Adweek, here: https://www.adweek.com/contributor/olivia-morley/

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

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  • Today, we’re welcoming Katya Allison to the PR Wine Down! Katya is an expert marketing consultant and host of the Let’s Talk Marketing podcast. Since the time of this recording, Katya has also taken on a marketing & communications management role at CAE Healthcare. She’s here with April and Laura to discuss how marketing and PR professionals can leverage AI to make their work more efficient and more creative, and why learning to be a “super-prompter” is a crucial skill for integrated communications professionals today. They also cover a recent headline from Axios, about why AI is a threat to the billable hour revenue model most PR agencies use. They’re also covering the impact of AI on hourly billing rates for independent communications consultants, and how to set a fair price for your time and expertise. Today’s PR News segment features WorkLife’s coverage of a new report from Blind, which found that nearly half of office workers say they actually work only 4 hours per day.

    Follow Katya’s work here: https://www.linkedin.com/in/katyaallison/

    Read “AI Threatens the Billable Hour Revenue Model: in Axios: https://bit.ly/3PZ61gQ

    Read the PR News of the Week in WorkLife: https://bit.ly/45d328y

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

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  • On the show today, April and Laura welcome Andrea Holland! She’s the CEO & Founder of Remote PR Jobs and Dialed PR, and she’s joining us to discuss: the state of remote work in the PR industry today, her unique founder story, how PR professionals can find the right remote position, managing client expectations, illustrating media relations ROI, and more! This is an information-packed episode you won’t want to miss. In the Anonymous PR Horror Story segment, April and Laura share advice for a listener whose first agency position seems shockingly disorganized — and lacks the mentorship required to help a rising PR pro learn the ropes.

    Learn about Andrea’s work here: https://www.andreaholland.com/

    Remote PR Jobs offer code: Use code TRUSTRELATIONS at checkout for 20% off!

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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