Episodes

  • Discover how educators can transform their teaching skills into valuable entrepreneurial ventures, as Lauren Fulton shares her inspiring journey from classroom to commerce. Uncover the secrets to making your educational resources work for you by setting up a thriving Teachers Pay Teachers store, even if you're new to the market. Lauren offers a candid look at her own experiences, discussing the challenges she faced and the rewarding path of monetizing her classroom creations. With her guidance, you’ll get a roadmap to supplement your income while doing what you love.

    But the opportunities don’t stop at digital classrooms. Tap into the world of content creation without needing an existing audience. Learn how to create captivating short-form videos for brands, write engaging blog posts, and build recurring revenue streams with your unique talents. For those eager to collaborate and connect, Lauren opens the door to networking opportunities with like-minded individuals and invites you to join a supportive community on Facebook. Whether you're a seasoned educator or just starting out, this episode is packed with strategies to boost your financial success in the education sector and beyond.

    My YouTube Channel
    https://www.youtube.com/@LaurenFulton

    TPT Virtual Assistant Facebook Group
    https://www.facebook.com/share/g/1AW1fK6uyc/

    My Email
    [email protected]

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  • Ever feel like you're running in circles trying to get everything done? What if there's a way to finally conquer that chaos and boost your productivity? Join Lauren Fulton on the Rebranded Teacher Podcast, where we promise you'll learn the art of batching to transform your Teachers Pay Teachers (TPT) business. By grouping similar tasks together, you can minimize distractions, reduce inefficiencies, and achieve more in less time. Imagine creating multiple products, covers, and previews at once, just like preparing a feast in one go, to keep your entrepreneurial spirit alive and kicking!

    Discover actionable strategies to optimize your workflow with effective batching techniques. Lauren shares how breaking down large projects into smaller tasks such as content creation, cover design, and SEO can streamline your process. With insights into preparing an entire year's worth of emails or dedicating specific days to mass-producing videos or blog posts, you'll learn how to minimize repetitive prep work and free up valuable time. Whether it's adopting a structured batching schedule or dividing your yearly strategy into quarters, these methods ensure each aspect of your business gets the spotlight it deserves, allowing you to maintain a balanced work-life rhythm while making significant strides towards your TPT goals.

    Check out the YouTube channel!
    https://www.youtube.com/@LaurenFulton

    Support the show

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  • Curious about the untapped potential of running multiple Teachers Pay Teachers (TPT) stores? Discover how you can strategically expand your TPT business by separating niches, targeting distinct audiences, and exploring new revenue streams. Join me, Lauren Fulton, as I share my personal journey from leaving the classroom to mastering the art of diversification, all while navigating the challenges of 2020. Learn how starting a second TPT store can not only enhance your brand clarity but also allow you to experiment with fresh ideas without the hassle of rebranding your existing store.

    In this episode, I uncover the secrets of leveraging existing resources, such as virtual assistants, to efficiently manage and grow a second TPT store. By tapping into the momentum of your first business, you can fuel the success of your new venture without starting from scratch. Get practical advice on balancing growth with efficiency and find out how to set up a secondary store that requires minimal attention, enabling you to focus on your main income-generating business. Tune in for insights into strategic decision-making, optimizing SEO, and maintaining productivity through batching techniques. Don’t miss this opportunity to diversify your business ventures with confidence and creativity.

    Check out the YouTube channel!
    https://www.youtube.com/@LaurenFulton

    Support the show

  • Unlock the secrets to skyrocketing your Teachers Pay Teachers (TPT) business, even when you're pressed for time. Ever wondered how some educators seem to effortlessly balance product creation, marketing, and a personal life? Discover the strategic trifecta of focus areas that can significantly boost your revenue: product creation, search engine optimization, and email marketing. Join me, Lauren Fulton, on the Rebranded Teacher Podcast, as I share my tried-and-true strategies for managing time effectively, focusing on tasks that truly move the needle, and avoiding burnout with a well-structured work schedule.

    You'll get practical tips on how to batch your tasks—dedicating focused periods to activities like product creation or SEO—to maximize efficiency and productivity. Listen in to understand how to streamline your marketing efforts by honing in on the most impactful platforms, such as email marketing, ensuring every minute spent on your business counts. I also express my heartfelt gratitude for your ongoing support and tease an exciting upcoming topic: starting a second TPT store. It's time to transform your approach and propel your TPT business to new heights.

    Check out my YouTube Channel!
    https://www.youtube.com/@LaurenFulton

    Support the show

  • Embark on your journey to creating a successful Teachers Pay Teachers (TPT) business with me, Lauren Fulton, as I uncover five pivotal mistakes that most teacher entrepreneurs make. Many get lost in the weeds of perfect logos and branding, thinking it's the key to success. Through my personal experiences, I’ve learned what truly counts is taking action, not perfection. By focusing on producing quality resources, rather than being stuck on the minor details, you can propel your business forward and witness growth like never before.

    Finding the balance between work and family can feel like juggling a dozen tasks at once. I’ve been there, and in this episode, I share how to set up a productive work schedule that aligns with your business goals and family commitments. It's about creating a structured routine and a non-negotiable work calendar that ensures you spend time on tasks that actually move the needle. By addressing habits that may seem productive but ultimately don't contribute to your revenue, you can gain clarity and set realistic expectations for both work and family time.

    Thinking about diving into the world of preschool resources on TPT? Before you take the plunge, learn how effective market research can unveil profitable niches. By examining product reviews, search results, and market saturation, you can strategically align your products with what's already successful, while also identifying new opportunities. Remember, mastering the basics before scaling is crucial for a smooth transition and sustained growth. Check out my YouTube channel for step-by-step guides and subscribe for more tips on managing business growth, mastering batching techniques, and starting a second TPT store.

    YouTube Channel
    https://www.youtube.com/@LaurenFulton

    Support the show

  • Ever wondered how to transform a side hustle into a flourishing business? Join me, Lauren Fulton, as I share the secrets from my eight-year journey of selling on Teachers Pay Teachers (TPT). This episode is your treasure map to unlocking the potential of a TPT store, packed with six invaluable lessons that can guide you whether you're a homeschool mom, teacher's aide, or Sunday school teacher. Discover how a modest start with low returns can snowball into substantial long-term gains and explore the myriad business opportunities that a TPT store can open, leading to multiple income streams. Learn my personal strategies for balancing time and financial investments to optimize growth and efficiency, making your venture not just sustainable but thriving.

    Email marketing is the unsung hero in the world of TPT, and this episode will prove why. After eight years, it's still my go-to strategy for maximizing returns with minimal effort and cost. I break down why email marketing surpasses other methods like SMS marketing and Facebook ads, offering tried-and-true advice for newcomers and seasoned sellers alike. With actionable tips and real-life insights, you'll be equipped to leverage email marketing to its fullest potential. Plus, join our community on Instagram and our free Facebook group, "The Rebranded Teacher," where we continue the conversation and support each other's TPT journeys. Get ready to elevate your TPT business to new heights!

    Check out my YouTube Channel!
    https://www.youtube.com/c/laurenfulton

    Support the show

  • Ever wondered why some TPT businesses flourish while others flounder? Join me, Lauren Fulton, as I reveal the top three strategies that are setting my new TPT venture apart from my established one. Drawing from over eight years of experience, I'll share how building a deep connection with your audience through blogging can make all the difference. You’ll learn why seasonal blog posts about preschool book recommendations are integral for establishing trust and providing value, even if they don't lead to immediate sales.

    For those of you nurturing a new TPT store or seeking fresh tactics for an established one, this episode is brimming with actionable insights. Discover how my approach to audience engagement varies drastically between my two stores, and why your strategies should evolve as your business grows. Whether you’re starting from scratch or refining your existing methods, you'll walk away with purposeful and sustainable strategies to elevate your TPT business. Listen in and find out how to foster a loyal, engaged audience that stands by your brand.

    Check out my YouTube Channel!
    https://www.youtube.com/c/laurenfulton

    Support the show

  • Subscriber-only episode

    We're flashing back to August of 2017, where I hit my first 3 figure month, then tripled that amount by October of the same year. And I'm on target to follow that same trend now, 7 years later - but with less than 1/4 of the products.

    And I'm sharing exactly how I got here and how I plan to hit that goal!

  • Could a few strategic tweaks skyrocket your Teachers Pay Teachers (TPT) business? We promise you'll learn actionable tactics in this episode that could change your game. We're unveiling three targeted strategies we’re rolling out over the next three months to boost customer engagement and drive sales. From setting up tripwire ads for both our established math store and our new preschool niche store to revamping our email opt-in sequence for the math store, we cover it all. Additionally, you'll hear how batch writing emails ensures we maintain a consistent communication flow with our audience while keeping our workload manageable.


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  • Subscriber-only episode

    After weeks of battling through illness, moving, and travel, I return with an apology and a promise to reward your patience with extra content. Join me as I share the trials of maintaining a business amidst life's chaos and extend my empathy to fellow entrepreneurs feeling overwhelmed. From setting up vital systems to keep afloat during tough times to an update on my landing page and email opt-in strategy, I discuss the importance of resilience and consistency, even when the immediate response feels discouraging. Reflecting on my participation in a TPT site-wide sale, I candidly explore the challenges of managing different business aspects and the vulnerability of putting yourself out there.

  • Ready to uncover the secrets behind building a successful Teachers Pay Teachers (TPT) business from scratch? Join me, Lauren Fulton, as I recount my 2024 journey of starting a new (2nd!) TPT store in a completely different niche after eight years of growing and running an established store. You’ll hear firsthand about the hurdles I faced while juggling multiple tasks and the critical role that experimentation played in my product creation process. Discover why narrowing your focus can lead to better outcomes and how pivoting to smaller, more manageable products boosted my sales.

    This episode doesn’t just stop at my personal narrative; it's packed with actionable insights on market research and product testing. Learn how starting small and trying different resources can help pinpoint what resonates with buyers, allowing you to refine your strategy more effectively. We’ll challenge the myth that a vast product catalog is necessary for financial success, showcasing how a few well-researched offerings can make a substantial impact. Plus, get a behind-the-scenes look at the numbers and strategies that have driven my new TPT business forward. Subscribe now for weekly tips and strategies tailored for TPT sellers aiming to grow their businesses.

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  • Subscriber-only episode

    Curious about how we've skyrocketed to over 1,800 email subscribers and hit early sales in July? Join us in this episode where we spill the beans on our latest store milestones and share the excitement of receiving our first unsolicited reviews on paid products. We also discuss the progress of our virtual assistant on major projects and our plans for new resources. Even though new products haven't been added recently, our strategies are in motion, and we’re aiming high for back-to-school season.

    We reveal our tactical reduction of Facebook ad spending to $10 a day, the launch of a new tripwire for additional sales, and our thoughts on TPT's data updates. Learn how we maintain a balanced approach to sales tracking amid temporary traffic concerns. Plus, we outline our ambitious plans to automate more processes and empower our VA to take on bigger responsibilities. Don't miss out on our comprehensive update and future vision for the store!

  • What if you could revolutionize your TPT business with the power of AI? Join me, Lauren Fulton, as I share how AI tools like voice generators and the paid version of ChatGPT have transformed my workflow. From creating compelling "About Me" sections and product descriptions to drafting the backbone of your blog posts, you'll discover practical tips and specific prompts to maximize the effectiveness of these tools. Learn how AI can even assist in generating unique graphics for your resources, helping you stand out in the crowded market.

    But that's not all—engaging educators has never been more fun! Discover how you can spark interaction and community among math teachers with innovative strategies like Where's Waldo-style images featuring "Joe" and math symbols, pop-up Facebook groups, and interactive games such as quizzes, Kahoot, and emoji puzzles. Plus, see how versatile tools like ChatGPT can create custom puzzles and content, adding an extra layer of engagement to your offerings. Don’t miss this episode packed with actionable insights and creative ideas to elevate your TPT venture!

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  • I'm sharing some of my top takeaways from the Teacher Seller Summit that could revolutionize your approach to business growth. From the unique vantage points of a co-host, presenter, and attendee, we share invaluable insights from industry leaders like Farrah Henley, who underscores the importance of boosting your domain authority, and Krystal Griffith, who introduces the concept of informal freebie swaps to supercharge your email marketing with less stress.

    Ever heard of "forever email sequences"? Learn how they can keep your audience engaged with fresh content endlessly. We also dive into the art of managing seemingly impossible workloads, breaking them down into achievable tasks. Hear about my own experience of a last-minute conference session that turned out surprisingly successful, emphasizing the benefits of flexibility and showing up. Plus, a heartwarming moment of dedication rewarded by Farrah Henley. This episode is packed with actionable tips and real-life stories to inspire your business journey.

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  • Do you think you can build a thriving Teachers Pay Teachers (TPT) business with just one hour a week? Join me as I bust the myth that you need endless hours to see progress. On this episode of the Rebranded Teacher Podcast, I share a practical strategy for those who can only spare a single hour each week. By focusing on creating smaller, quicker-to-produce resources and dedicating time to keyword optimization, you'll keep your TPT store humming along even during the busiest seasons of life.

    Whether you're a newbie to TPT or a seasoned seller, this episode is packed with actionable advice. Tune in to discover how to make the most of limited time by breaking down tasks into manageable chunks. I'll guide you through a month-long plan: spend the first three weeks creating new resources and dedicate the final week to refining your keyword strategy. This method ensures you continue to add value to your store and maintain momentum, no matter how hectic your schedule. Let's get productive, even on a time crunch!

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  • Can AI help you create top-notch teaching resources faster and more efficiently? Today on the Rebranded Teacher Podcast, I'm thrilled to share what I'm looking forward to at the upcoming Teacher Seller Summit. From learning how to leverage AI from experts like Asia Hines, to discovering strategies for transforming your TPT resources into engaging workbooks with Crystal Griffith, this episode is packed with insights that promise to take your teacher entrepreneur business to the next level. We'll cover everything from de-stressing techniques with live yoga sessions by Megan Nolan to enhancing your blog with tips from Stephanie Royer.

    With multiple income streams in my business, I'm always seeking ways to optimize and expand. Alyssa McDonald's session on creating authentic content with AI is another highlight you won't want to miss. Whether you're an experienced teacher entrepreneur or just starting out, these sessions are designed to provide actionable strategies and practical advice. Tune in and get ready to boost your productivity, enhance your well-being, and grow your TPT business purposefully and sustainably!

    Get Your Tickets to Teacher Seller's Summit!
    https://laurenfulton.krtra.com/t/oTIxSLPqfhYf

    Support the show

  • What common mistakes are holding back your Teachers Pay Teachers (TPT) business, and how can you avoid them? Join us as Kirsten Hammond, a seasoned teacher and thriving TPT seller, shares her journey and insights on developing a clear business strategy from the start. Drawing from her own experience transitioning from teaching various grades to honing in on upper elementary social studies, Kirsten emphasizes the importance of finding a niche and building a cohesive brand. Learn how a scattered assortment of resources can confuse buyers and hinder your store's growth, and discover the benefits of a focused, strategic approach to the TPT marketplace.

    Consistency is key, especially when it comes to visual branding. Kirsten and I delve into the critical role that consistent visual branding plays in making your TPT store stand out. We tackle the balance between refreshing your brand and maintaining its core identity, offering practical tips for updating your resources to keep them relevant and competitive. From subtle tweaks like deepening color hues to updating fonts, you'll get actionable advice on evolving your brand without causing disruption. Plus, get a sneak peek into Kirsten's upcoming session at the Teacher Seller Summit, where she'll share expert strategies on brand strategy, resource design, and setting up a successful TPT store. Tune in for a treasure trove of tips that will help you elevate your TPT business to new heights!

    Get Your Tickets to Teacher Seller's Summit!
    https://laurenfulton.krtra.com/t/oTIxSLPqfhYf

    Kirsten's Website:
    https://thesouthernteach.com/

    Kirsten's Instagram - @thesouthernteach
    https://www.instagram.com/thesouthernteach/

    Kirsten's Instagram - @thesouthernteach.designs
    https://www.instagram.com/thesouthernteach.DESIGNS/


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  • Can an iPhone really take your product photography to the next level? Join us as we sit down with Rakel Johnson, a former K-2 teacher turned product photography maestro, who reveals her secrets for capturing stunning educational resource images. From achieving perfect lighting to understanding buyer behavior across platforms like Teachers Pay Teachers (TPT), Instagram, and blogs, Rakel's insights are invaluable. She shares practical tips for using just your iPhone, ensuring consistent lighting, and repurposing images to maximize engagement and sales.

    This episode is packed with actionable takeaways for TPT sellers looking to enhance their product photos. Rakel breaks down essential tools like ring lights, softboxes, and editing apps like Snapseed, and emphasizes the importance of planning for consistent photo sessions. Learn how to breathe new life into your social media and blog posts with Canva and other creative tools. Plus, get a sneak peek into the Teacher Seller Summit where you can get hands-on experience with these techniques. Stay tuned to the end for details on how to follow Rakel on Instagram and enroll in her course, Product Photo Genius, for more expert advice.

    Get Your Tickets to Teacher Seller's Summit!
    https://rebrandedteacher.kartra.com/page/hM1199

    Rakel's Website:
    https://www.rakeljohnsonsimplycreating.com/

    Rakel's Instagram:
    https://www.instagram.com/rakeljohnsonsimplycreating/

    Support the show

  • Ever wondered how you can make your educational resources stand out in the crowded TPT marketplace? Join us as we sit down with Kelly Harvill, a speech-language pathologist turned professional photographer who has mastered the art of product photography and mock-ups for teacher sellers. Kelly shares her incredible journey and invaluable tips on how to create eye-catching, realistic mock-ups that can elevate your product's presentation. From understanding the importance of professional lighting to the nuances of styling, you’ll gain insights that can transform how you showcase your digital and print products.

    Imagine saving hours on product presentation while still achieving a professional look. Kelly explains how using pre-made backgrounds and movable pieces in your mock-ups can simplify your workflow and make your resources more appealing to potential buyers. Perfect for busy educators, these techniques allow you to focus on what you do best—teaching—while still providing high-quality, branded visuals for your products. Whether you're a seasoned TPT seller or just starting out, you’ll find practical advice on maintaining brand consistency and using high-quality images to attract more customers.

    Don’t miss our discussion on the innovative "make and take" concept, designed to offer hands-on learning for creating effective mock-ups. Kelly explains how free photo elements and the Mock-up Mastery Facebook group can support your creative process. Plus, learn about the upcoming Teacher Seller Summit and how you can stay connected with a community of like-minded educators. Tune in to discover how to revolutionize your product displays and set yourself apart in the competitive world of educational resources.

    Get Your Tickets to Teacher Seller's Summit!
    https://rebrandedteacher.kartra.com/page/hM1199

    Kelly's Instagram:
    https://www.instagram.com/speakingofimages/

    Kelly's Website:
    https://speakingofimages.com/

    Kelly's Image Maker Membership
    https://speakingofimages.com/image-maker-membership/

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