Episodes
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Want a fun and interactive way to generate more leads for your small business? Quizzes are your answer! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss using quizzes as lead magnets for your small business.
Join us as we explain the effectiveness of quizzes for establishing credibility, segmenting leads, and personalizing marketing messaging. ______________________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Interested in learning more about the S.O.B. Community? Visit skool.com/sob
Lead Magnets Episode: https://youtu.be/7o_TRgtn8tU
Interact Quiz Maker: https://get.tryinteract.com/sob
What is Your Marketing Personality Quiz: https://www.tryinteract.com/share/quiz/66b94e5c5bb2260015d99e36
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Do not forget to check out our SOB Community! The S.O.B. Community was designed to help small business owners feel comfortable handling their own marketing - while still giving them the support they need.
A membership includes: an extensive library of tutorials, a community of like minded small owned businesses, free downloads and templates for you to jumpstart your marketing, and a weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Interested in learning more about the S.O.B. Community? Visit skool.com/sob
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PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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DIY marketing does NOT mean doing it ALL by yourself. In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss all the resources small business owners have access to while handling their marketing in-house, or DIY-ing their marketing. From internet resources to our new S.O.B. community - we’re here to help you feel confident in handling your own marketing!
The S.O.B. Community was designed to help small business owners feel comfortable handling their own marketing - while still giving them the support they need.
A membership includes:
🎥 An extensive library of tutorials
👯♀️A community of like minded small owned businesses
📝 Free downloads and templates for you to jumpstart your marketing
📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Interested in learning more about the S.O.B. Community? Visit skool.com/SOB
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DON’T FORGET TO JOIN OUR GIVEAWAY! Win a free S.O.B. shirt by:
1. Leaving us a review on whatever platform you listen on.
2. Take a screenshot of the review!
3. Send us the screenshot at [email protected]
Two winners will be selected on Thursday, September 20th. Good luck!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Join Our S.O.B. Community waitlist: https://theseasonedmarketer.com/resources/ __________________________
PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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Episodes manquant?
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Rebranding as a small business can be daunting - but it is also an opportunity to redefine your brand.
This week on the Small Owned Business (S.O.B.) Marketing podcast, we talked with Bre` from Sweet Rose Waxing Company about her recent rebrand after leaving the franchise world to go independent!
Join us as we discuss the benefits and challenges of rebranding - including starting from scratch on social media and the importance of the right business name.
DON'T FORGET TO FOLLOW!
DON’T FORGET TO JOIN OUR GIVEAWAY!
Win a free S.O.B. shirt by:
1. Leaving us a review on whatever platform you listen on.
2. Take a screenshot of the review!
3. Send us the screenshot at [email protected]
Two winners will be selected on Thursday, September 20th. Good luck!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Sweet Rose Waxing Company:
social media platforms: @SweetRoseWaxCo
website: www.SweetRoseWaxCo.com
Join Our S.O.B. Community waitlist: https://theseasonedmarketer.com/resources/
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PLEASE REMEMBER TO FOLLOW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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Is your small business missing out on the power of a website?
In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we break down why having a website is crucial for small business success and how to create an effective one. Learn why a website is essential for: establishing legitimacy, boosting visibility, gaining valuable data insights, and maintaining control over your brand.
We dive into key topics like: mobile optimization, reducing website clutter, enhancing website navigation, strategic planning & branding, improving website speed, and cost-effective website building.
Plus, discover how to ensure your website is user-friendly, secure, and aligned with your small business goals. Listen now for actionable tips to build a website that drives your small business forward! ___________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
FREE Website Speed Check: https://developers.google.com/speed
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training __________________________
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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If you are an Apple 🍎 user and use Facebook ads or boost any of your Meta posts - you need to listen to this episode!
Apple is now charging a 30% service fee for small business owners (and any user) who are funning Facebook or Instagram ads through their iPhones. 👀
In this episode of the Small Owned Business (S.O.B.) Marketing podcast you will learn who exactly is affected by this fee and how to avoid it.
Do NOT let Apple steal your hard earned money!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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Thinking about turning your passion into a business? This episode is for you! ✨
In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Jessica Shoemaker from Southern Curiosities to explore how to build a successful business from your passion.
Jessica shares her journey of creating Southern Curiosities, an entomology art and whimsical taxidermy business. Discover how she:
🎨 Turned her passion into a thriving business
🌟 Found her community and built strong relationships
📈 Leveraged markets to achieve success
📢 Promotes herself through meaningful customer communication
Learn the importance of community and connection in event marketing, and gain insights on how to make your passion-driven business thrive!
Make sure you read the Related Content section for more information on Southern Curiosities!
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Chapters:
00:00 Introduction
01:59 Southern Curiosities: Ethical Taxidermy and Art
10:15 Finding Your Audience and Building a Community
19:00 Finding Markets and Success
30:00 Success Metrics and Building Relationships
34:43 Post Communication to Build a Community
38:43 Navigating Pricing and Competition in the Market Industry
42:37 Support and Camaraderie in the Small Business Community
51:54 Taking the Leap: Pursuing Your Passion as a Business
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Southern Curiosities:
Website: https://www.southerncuriosities.com
**Instagram: https://www.instagram.com/southerncuriosities/
**Facebook: https://www.facebook.com/southerncuriosities
**Tiktok: https://www.tiktok.com/@southerncuriosities
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
**TikTok: https://www.tiktok.com/@theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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Can direct mail marketing help your small business stand out in the digital age? 📬
In this week’s episode of the Small Owned Business( S.O.B.) Marketing Podcast, we explore the enduring power of direct mail marketing and how it can set your small business apart. Learn how to:🎯 Get granular with your target audience📇 Build your own direct mail campaign using postcards📊 Make educated decisions to optimize your marketing efforts Discover why direct mail is still relevant and how it can boost your small business. Tune in for actionable insights and strategies!_____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Mailpiece Design Requirements: https://about.usps.com/publications/pub600/pub600_006.htm#ep1006734 Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training——————— PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: [email protected] -
Unlock the power of Facebook groups for your small business! 🌟
In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how Facebook groups are an underutilized marketing tool for small business owners. Discover how Facebook remains a powerful tool for marketing and community engagement. Learn two main strategies:👥 Joining existing Facebook groups to interact with your target audience 📈 Creating your own Facebook group to share valuable content and gain insights from your brand evangelists. Get the most out of Facebook groups to boost your small business. Tune in to this week’s episode for all the tips and strategies! #facebookgroup #socialmediamarketing #smallbusinessmarketing #freemarketing_____________________ Chapters 00:00 Introduction and Relevance of Facebook06:17 Joining Existing Facebook Groups10:51 Interacting with Facebook Group Members12:07 Gaining Insights from Group Discussions16:29 Creating Your Own Facebook Group17:58 Prioritizing Marketing Initiatives and Facebook Groups19:51 Gathering Feedback and Going Live27:50 Facebook Page vs Facebook Group32:53 Cross-Pollination and Promotion _____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Nothing But Email Membership: https://theseasonedmarketer.com/services/ ——————— PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: [email protected] -
Balancing a side hustle with a full-time job? We've got you covered!
This week on the S.O.B. Marketing Podcast, Vivian shares her firsthand experience of juggling an 8-5 job while running a side hustle. Tune in to learn:
✅ Strategies for starting a side hustle while working full-time
📅 The importance of setting realistic goals and staying organized
📝 Creating an effective marketing plan
🧘♂️ How to avoid burnout and prioritize self-care
Whether you're already running a small business or planning to start one alongside your full-time job, this episode is packed with valuable insights just for you!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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Unlock the power of sponsorships for your small business!
In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we dive into the power of sponsorships as a marketing tool for small businesses. Discover how to:
📈 Increase brand visibility
🤝 Build strong community relationships
💰 Find affordable sponsorship opportunities
📊 Track and measure performance
Join us to learn about leveraging sponsorships to grow your small business.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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Small business owners 🗣️ Stop consuming and start creating!
In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we tackle the common issue for small business owners: consuming too much content and not creating enough.
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend:
https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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Small business owners, don't overlook the power of ribbon cuttings! ✂️🎉
Ribbon cuttings are often underutilized by small business owners, even though they are a powerful marketing tool for sharing your small business with your community.
In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how ribbon cuttings can be a game-changer for your small business.
Learn:
✂️ What a ribbon cutting is and why it’s important
📅 When to host a ribbon cutting
📋 How to plan a successful event on your own or with your local chamber of commerce
Discover how to generate free press and boost your business visibility with a well-executed ribbon cutting and press releases. Subscribe now and make your grand opening unforgettable! 🚀 _________________________________
Chapters:
00:00 Introduction and Thank You
01:58 Overview of Ribbon Cuttings
11:54 Choosing the Date, Location, and Invitations
25:26 Crafting an Engaging Speech
30:55 Creating a Flow and Engaging Activities for you Ribbon Cutting
36:53 Maximizing Free Press through Press Releases and Social Media
38:30 Real Life Example of a Ribbon Cutting
44:29 Thank You For Listening. Please Follow & Leave a 5 Star Review
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
_____________________________________
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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Get your small business in the news for FREE with the power of press releases!
This week on the Small Owned Business( S.O.B.) Marketing Podcast, we’re breaking down everything you need to know about press releases and how to use them effectively. Learn how to:
✅ Understand what makes a story “newsworthy”
✅ Write an attention-grabbing press release
✅ Reach out to journalists successfully
✅ Hear real examples of press releases done right (and wrong!)
We’ll provide practical tips and resources to make the press release process less intimidating and more impactful for your small business.
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Chapters:
00:00 Remember to Subscribe & Share With Other Small Business Owners
02:24 The Power of Press Releases for Small Businesses
06:55 Bridging the Gap: Press Releases and Journalists
09:15 The Changing Landscape of News Media
14:09 Examples of Successful and Unsuccessful Press Releases
27:14 Submitting Your Small Business's Press Release
34:34 Press Release Outline
38:48 Take a Chance and Write A Press Release
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: PR List Tracker: https://theseasonedmarketer.com/pr/ Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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Marketing your small business in 2024 without paid ads can feel daunting, but it is possible!
This week on the Small Owned Business (S.O.B.) Marketing podcast, we’re diving into the best organic (i.e. FREE) ways to promote your small business. Learn powerful marketing strategies like:
📲User-generated content
🤳 Social media marketing
👩💻 Reviews
📧 Email marketing
💻 Blog posts & SEO
🎙️ Starting a podcast
🤝 Networking Discover how to be strategic and implement these tactics effectively. Join us for valuable insights to grow your business organically!
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
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Chapters:
00:00 Introduction and Call for Topics
1:39 Promoting Your Small Business Without Paid Advertising
04:43 The Power of Blog Posts for Organic Reach
10:34 Repurposing Blog Posts for Social Media Content
12:38 Social Media Marketing
19:00 Rock Your Fair: Event Marketing Course
20:04 Harnessing User-Generated Content for Brand Evangelism
26:13 The Importance of Reviews for Small Businesses
34:34 Maximizing the Potential of Email Marketing
38:30 Starting a Podcast to Connect with Your Audience
45:38 Networking: The Old-School Way to Promote Your Small Business
52:26 Recap on Organic Marketing Tactics
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Quarry Shoppe: https://quarryshoppe.com
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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First time at a craft fair or market as a small business owner? This week’s episode is a MUST LISTEN!
We dive into everything people don’t warn you about when participating in markets, craft fairs, and events. Learn insider tips and tricks to make your experience successful:
📦 Practice your table display setup
❓Ask questions and stay curious
📋 Stick to the rules and guidelines
⚠️ Be prepared for unexpected challenges
💬 Master body language and interactions
Join us as we share essential advice to help you thrive as a small business vendor. Don't miss out on these crucial insights!
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Chapters:
00:00 Introduction
04:48 Rock Your Fair Course
10:05 Be Curious and Ask Questions
18:00 Introducing the Display Audit Service
27:10 Taking Breaks and Budgeting for Market Participation
37:13 Considering Competition and Event Vibe
39:44 Engaging with Customers
48:16 Not Everyone Will Like Your Products
55:43 Join The Small Owned Business (S.O.B.) Community
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Ew! Emmie Web Art: https://www.ewemmiewebbart.com
Yallmart: https://www.yallmartsc.com
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, discover the 3 AI tools that we SWEAR by for small business success! 🚀
🔧 Opus Clip - Transform your videos into engaging clips.
🤖 Chat GPT - Your AI-powered content creator and assistant.
🎨 Canvas AI - Create stunning visuals effortlessly.
Join us as we dive into how these AI tools can revolutionize your small business marketing strategy. Learn practical tips, real-life experiences, and our recommendations on how to harness the full potential of AI in your business.
Don't miss out on these game-changing tools!
PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!
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Chapters
00:00 Please Consider Leaving Us a Review
02:00 AI Tools for Small Business Efficiency
12:00 Opus Clip: Creating Short Form Content
21:50 Chat GPT: Optimizing Content Creation
33:12 Unlocking the Power of Canva’s AI Features
49:05 Optimizing Content Creation With AI Tools
51:35 Leave a Review, Follow, Like, and Subscribe!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Chat GPT Prompts Download: https://theseasonedmarketer.com/prompts/
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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In this episode of the S.O.B. (Small Owned Business) Marketing podcast we are discussing the importance of email marketing, exploring the top platforms, and tips on how to choose the perfect one for your business.
We will be covering topics such as automation, templates, analytics, integrations, AI assistance, segmentation, personalization, and mobile optimization.
MAKE SURE TO FOLLOW US AND LEAVE A 5 STAR REVIEW!
00:00 Introduction and Overview
6:27 Choosing an Email Marketing Platform
9:13 Considerations for Selecting a Platform
15:55 Take Advantage of Free Trials
22:38 Integrating Other Marketing Channels
30:45 Audience Segmentation and Personalization
36:58 Mobile Optimization
43:12 Thank You for Listening!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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In this episode of the S.O.B. Marketing Podcast, we explore the effectiveness of Instagram hashtags for small business marketing in 2024.
Discover whether hashtags still play a crucial role in social media marketing and how they impact your small business's visibility. While hashtags used to be essential for categorizing content and reaching target audiences, their importance has shifted.
Join us as we discuss:
• The current role of hashtags in your social media strategy
• Best practices for using hashtags on Instagram and other platforms
• Expert recommendations for small business owners
Learn how to adapt your social media marketing strategy to maximize engagement and growth!
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
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Chapters 00:00 Introduction and Topic Request
01:54 The Relevance of Hashtags in Social Media Marketing
04:44 Hashtags: Not as Important as Before
08:02 Strategic Use of Hashtags: Narrowing Down the Audience
15:52 The Debate: Number of Hashtags and Where to Post Them
17:10 Instagram: Three to Five Hashtags and Placement Options
18:39 Research and Conflicting Data on Hashtag Usage
21:20 Instagram's Perspective on Hashtags
26:30 Hashtags in Marketing Campaigns
28:24 DiGiorno Pizza Hashtag Mishap
33:00 Hashtag Usage on Facebook and Twitter
36:32 Importance of Content and Keywords
37:48 Thank You For Listening!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Banned Instagram Hashtags List - https://blog.kicksta.co/a-complete-list-of-banned-hashtags-you-should-avoid/
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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Are you currently working on taking the leap from side hustle to full time entrepreneur? If so, you do not want to miss this episode of the S.O.B. Marketing Podcast!
In this very honest conversation, we talked with Michelle of Vision Balm about her journey and experience of taking her side hustle and making it her full time career.
Michelle is a videographer/photographer who focuses on helping small businesses put their best foot forward for their target audience. You can find Vision Balm at:
https://www.visionbalm.com
https://www.facebook.com/visionbalm
https://www.instagram.com/visionbalm/
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
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Chapters:
00:00 Introduction to Michelle from Vision Balm
3:10 Michelle's Small Business Journey: From Engineer to Photographer
11:20 Dealing with an Identity Crisis
22:33 The Importance of Having a Plan (But Being Flexible)
29:12 The Entrepreneur Journey of Patience and Persistence
37:36 The Value of Freedom in Entrepreneurship
50:58 The Ever-Changing Landscape of Social Media
58:58 The Power of Authenticity and Relatability
01:06:33 Where to Find Michelle and Vision Balm
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
✅ FREE MINI COURSE - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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The word of the week is ✨Authenticity ✨
Rae S., owner and designer for The Design Demon, is here to talk branding and how to stay true to who you are as an entrepreneur.
Join us as we discuss how being authentic and confident in your branding will not only help you with sales, but it will allow you to easily create a community. This is an episode you do NOT want to miss! And thank you once again to Rae for talking with us.
You can find Rae at: https://shopdesigndemon.com
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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