Episodes
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Marketing with purpose is a key part of building your business.
This can often feel intimidating. The key to successful marketing is to align it with your purpose and values.
Three Components for Marketing With PurposeFocus on these three components to achieve successful marketing with purpose: authenticity, intention, and generosity.
Embracing AuthenticityWith so much focus on social media, fake authenticity may feel rampant. Genuine authenticity comes from being transparent and truly understanding your purpose. It involves knowing why you started your business and having the courage to share your mission consistently with your audience. Being transparent and honest with your audience builds trust, which is foundational in relationship marketing.
The Power of IntentionWith so many tools and marketing platforms available, it can be overwhelming to know where to start, and frequently, businesses are doing too much. Less is more when marketing with purpose. You want to be intentional about where you spend your time and who you surround yourself with. Think about your soulmate client and look for 2-3 of the biggest blocks that they are facing and provide thoughtful and impactful solutions for these potential clients. Rather than spreading your efforts thinly across multiple marketing channels, focus on 1-2 areas, do them well, and stick with them. Marketing with purpose means being very intentional about where you focus your efforts and keeps you aligned with your broader goals.
Generosity as a SuperpowerGenerosity is not commonly seen as a marketing strategy but is a crucial component of marketing with purpose. Giving without expecting anything in return helps build relationships. When you ask someone to meet with you, you ask them for their time. Instead, try offering something that you believe will be helpful for them; giving something without asking for anything in return helps form strong connections and trust.
You can provide a lot of information without giving it all away. Consider what you can offer that provides a sound idea of the bigger picture of your services - what you offer and how you help your clients—the solution you provide for them.
Bringing It All TogetherMarketing with purpose is not just about selling products or services; it's about building relationships grounded in authenticity, intention, and generosity. Entrepreneurs can build trust and cultivate lasting connections with their audience by focusing on these core elements. Whether you're a seasoned marketer or starting your business, these principles (authenticity, generosity, and your superpower) can guide you to more meaningful and effective marketing strategies.
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Empowering Nonprofits with Strategies for Fundraising and Emotional Connections
When entering the nonprofit world, fundraising can seem very difficult. This is especially true if you do not have fundraising strategies. Solid fundraising strategies can revitalize your energy toward your mission by helping you stay focused and more efficient.
Identifying Your Ideal DonorTo effectively engage with donors, nonprofits should develop an 'Ideal Donor Avatar,' similar to identifying your soulmate client. This process involves analyzing existent donor databases to identify who you want to attract. By building a detailed profile that considers socioeconomic status, existing philanthropic interests, and historical engagement, you can tailor your nonprofit's messaging to speak to your ideal avatar.
Strategies for Fundraising: Events, Grants, and Individual GivingYour fundraising strategies should include more than just the traditional methods. While events can be beneficial, here are three core areas that should be included in your fundraising strategies:
Individual Giving: Focus on existing donors first before seeking new ones. Start with your donor list and create personalized communication strategies for donors who can give more. It is essential to have a detailed donor database and understand your donor demographics to converse with those donors to deepen relationships and increase contributions. Grant Strategies: Your organization needs a solid narrative that shares your statistics while weaving in storytelling to make a case for your organization. Building solid relationships with grantmakers and understanding their interests is also crucial. The Importance of Internal Clarity: Clear internal communication translates to external donor confidence. Ensuring every board member and volunteer communicates the same values and mission strengthens the organization's brand and helps garner more significant support. Emotional Connection Leadership: Building Bonds Within Your TeamThe concept of emotional connection leadership, based on the teachings of Dr. Lola Gershfeld, highlights the importance of emotional bonds within your team, which are achieved through shared goals and mutual support. Creating these bonds involves proper onboarding, clarification of roles and expectations, and regular emotional check-ins. By fostering an environment where team members feel valued and connected, nonprofits can move towards their goals more effectively.
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The Power of Faith and Resilience in Transforming Your Business Journey
Building a successful business while maintaining a strong sense of personal grounding can be challenging. However, the power of faith and resilience in shaping one's dream life and business is truly astounding. Prioritizing time to pray helps guide your days to accomplish your goals and stay strong in faith in Christ.
The Power of Faith in Staying GroundedPrioritizing faith as the center of life and business helps keep you grounded, particularly in overwhelming moments. Starting each day focused on His word through Bible study and time to pray, clarifies the day ahead and reminds you of what is most important. When we begin our day with the peace of God, that is something we can hold onto and look to as the chaos of what the day might bring tries to take over.
Redefining Success Through GodWhen we begin our day in prayer and with God, we look at our business and how we define success through a different lens. We all have God-given gifts, and if you have been called to help serve others through coaching, you must remember why. Remembering your calling and measuring success by your impact rather than the number of dollar signs you make brings immense peace to your day and helps keep you focused on serving your clients.
Is there a Right Way to Pray?Prayer is a conversation with God. It is an opportunity to share with Him as a father and a brother, a place to find comfort. As long as you are conversing, there is no right or wrong way to pray. When you get more specific about what you seek guidance with and fully share what is going on in your life, God will answer that prayer. The power of faith is in knowing God will answer in his time and finding gratitude in his answers.
Navigating Social Media and Business GrowthEntrepreneurs are under enormous pressure to maintain a social media presence. This pressure leads to comparing yourself to others and imposter syndrome, which is the idea that if you are not doing precisely what someone else is doing, you may not be an expert who can help others.
Rather than putting your efforts solely into social media, building a solid foundation for your business is essential. This can be done through search engine optimization to help your soulmate clients find you. Building a website that speaks to who you are, sharing information through meaningful blog posts and podcast interviews, and building relationships through networking and collaborations are all ways to connect with your soulmate clients without falling into the social comparisons so often associated with social media.
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To grow your business without social media, you must master podcast pitching.
Podcast pitching is integral to your online visibility strategy, especially if you want to create success without social media.
The Advantages of Being a Podcast GuestBeing a guest on reputable podcasts helps improve your online visibility, grows your credibility and authority in your niche, and enables you to stand out as a go-to expert. In addition, it builds trust. When a host invites you on their podcast, they trust you to provide value for their listeners. Since they trust you, their listeners are more likely to trust you. The listeners become warm leads faster than people who have never heard you speak or experienced the value you provide.
When interviewed on a podcast, the host will ask where listeners can connect with you. This is your opportunity to drive traffic to your website, which shows Google and other search engines that you provide value, and they should send more people to your site. In addition, you will likely be offered the opportunity to give a call to action (CTA). This is your opportunity to drive traffic to your email list. Share the link to a valuable lead magnet and grow your community for the opportunity to convert the leads to paying clients through a nurture sequence.
Another benefit of being a podcast guest is reaching a larger audience. When interviewing, you are in front of an audience you may not have been able to reach without the interview opportunity.
Additional advantages of being a podcast guest include building relationships with hosts and listeners and increasing collaboration and referral opportunities.
Summary of benefits of being a podcast guest: Increases online visibility Builds credibility and authority Drives traffic to your website Builds trust CTAs help grow your community and email list Builds relationships with hosts and listeners Opens the door for collaboration and referral opportunities Podcast Pitching StrategiesEmploying strategies to pitch to be a podcast guest will improve your success rate and credibility.
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A gift to help you with podcast pitchingWe have created a sample pitch and one-sheet template that you can use to start or improve your podcast pitching strategy. Sign up for the gift today.
Additional resources related to podcast pitching and podcast guesting:What you need to know before you pitch to be a podcast guest
How to get guest spots on podcasts
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The Power and Complexity of Thought Work: Navigating Emotions, Intuition, and Change
"Thought work" has become a popular buzzword, especially in the coaching and self-development industries. Understanding and applying thought work strategies effectively involves exploring thoughts and the interconnectedness of our emotions, intuition, and behaviors.
Going DeeperWe hear a lot about thought work, but there is more to it to change our outcomes. Thought work is not merely about focusing on cognitive processes; it dives deeper into the intricate connection between thoughts, emotions, and actions. Often, thought work can be detrimental.
The Essence of Thought Work StrategiesThought work involves more than just thinking positive thoughts. It includes mindset and belief work, diving into how our thoughts influence our feelings and actions. Cognitive Behavioral Therapy, a widely recognized model, highlights that our thoughts create emotions, which determine our actions. So, in this model, understanding and intentionally guiding our thoughts is crucial for personal growth and transformation.
Despite the benefits of thought work strategies, it's essential to recognize their limitations. Not all feelings stem directly from thoughts. Emotions can arise independently, whether driven by past experiences, relationships, or from unprocessed trauma. Ignoring these emotions and focusing only on thought work can be detrimental.
Intuition and Emotional AwarenessIt is important to remember that thoughts create feelings, but not all feelings are created from thoughts. We have underlying emotions and past experiences that create our feelings. Our bodies possess innate wisdom, often providing physical reactions to different situations. These visceral responses can guide our decision-making. Acknowledging these reactions allows us to tap into our intuition and align our actions with our true selves.
About Molly ClaireMolly Claire is a 7-figure business builder, founder of The Masterful Coach Collective, author of the best-selling book The Happy Mom Mindset, and proud mom of 3. She hosts the Masterful Coach Podcast and has been featured on podcasts and stages across the U.S. for interviews and speaking engagements. Molly is best known for her engagement with audiences and ability to empower everyone in the room to feel seen, loved, and capable of achieving anything they want. She loves speaking to coaches, entrepreneurs, moms, and women united to improve the world.
Listen to Molly's other episode on The Robyn Graham Show.
Molly's Website
Link to Molly’s Webinar
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In a saturated marketplace, it is crucial to niche down.
With so many online entrepreneurs, it's more important than ever that your message is clear and people readily recognize that you hold the key to the solution they need. How can you accomplish this? By niching down. When you niche down, your message becomes uber clear, and you have more opportunity to stand out amidst the sea of online noise.
What does it mean to niche down?If you think you can help everyone, you will ultimately help no one. That's a zinger. But it is a harsh reality.
When you talk to everyone, the people you can best help may not recognize that you are speaking to them. Your message should be so clear that it both attracts your ideal client and repels those who are not a good fit.
Niching down means narrowing your scope, but that doesn't mean you are limiting your business. There is no need to fear a decrease in revenue or experience a scarcity mindset.
It means you will become so clear on what you do and who you serve that there is no doubt by anyone who comes across your content or website. When that happens, your best-fit clients will know you are the one to follow and ultimately hire.
How do you approach narrowing your scope and identifying your niche?The best way to approach niching down and identifying your niche is to think about an hourglass. The top of the hourglass is full, just like your brain is full of ideas and ways you can help many people. But here is where your message is unclear until you have narrowed it down with specificity.
Start small and expand. This philosophy is beneficial if you are multipassionate.
Read the full show notes and access all links.
Free resourcesDownload the free eBook 10 Strategies to Grow Your Business Without Social Media to learn more ways to market your business.
How to write website copy - Episode 328
What does a business need to succeed - Episode 321
Client retention strategies to increase profitability - Episode 353
The content you need to prove that you are the one to hire - Episode 260
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Increase your business profitability through Enhanced Client Retention Strategies.
Many entrepreneurs wonder why their revenue is not increasing. They often blame sales and marketing. Why? Because they are not making meaningful connections when investing in marketing and sales strategies. There is a hidden key to increasing profitability: client retention strategies. Enhancing your customer's experiences lays the foundation for improving profitability.
Understanding Client Experience vs. Customer ServiceClient experience refers to a customer's comprehensive journey while interacting with a business. It includes every touchpoint, from initial awareness to post-purchase follow-up. Within this broad framework, customer service represents the actions taken to support and nurture clients directly. Excellent service is crucial for client retention, ensuring clients feel valued and connected rather than just a data point in a system.
The Five Pillars of Client Experience Culture: An organization's client-centric culture is foundational. Leaders must prioritize placing the client's needs at the forefront of business strategies. Service: Exceptional service involves consistent support and genuine interactions that foster trust and satisfaction. Offers: Businesses should ensure their offerings are aligned with client needs, providing meaningful solutions that contribute to a seamless experience. Operations: Streamlining operations focusing on client convenience can improve service delivery. Procedures should be evaluated not only for efficiency but also for their impact on the client journey. Journey: A holistic approach to client experience keeps clients engaged with the brand beyond immediate transactions. A positive journey encourages longevity and advocacy. The Role of Personal BrandingPersonal branding is integral to the client experience, impacting lead generation and retention. Aligning brand values with client expectations builds trust, fostering deeper relationships. This connection endures beyond the buying process, encouraging referrals and organic growth.
Katrina Scarlett's Website
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Download the free eBook, 5 Crucial Strategies to Start and Grow a Sustainable Business
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The decision to hire a business coach can feel daunting. But suppose you want to eliminate the guesswork in starting and growing your business. In that case, hiring a business coach is crucial.
You might be thinking, if hiring a business coach is crucial to my long-term success, how do I hire the right one? First, research to ensure you hire a business coach that will help solve your most pressing challenges. Second, hire a business coach you can trust and feel confident hiring.
Hire a business coach that aligns with your values.If you're considering hiring a business coach, do your research. People and coaches aren't always what they appear to be—questions to ask to determine if the coach is aligned with your values.
Is it clear what this coach believes? Does this coach have new-age beliefs? You'll learn this from the copy on their website and social posts. Do they use terminology like the universe, manifestation, astrology, heart-centered, etc.? This question is imperative if you are a Christian and want a coach who aligns with your values. Does the coach use curse words? They probably aren't a good fit for you if you do not or if that language offends you. Is it clear who this coach serves and who their soulmate clients are? Do you fit into the person described in their copy? If you are a woman, do you want a business coach for women who will truly understand your challenges of work, family, motherhood, and womanhood? This coach/client relationship is invaluable. Your femininity is crucial to your business success and living authentically and confidently in who God created you to be. Having the support of a female business coach is a blessing because she will understand the challenges of being a female entrepreneur. Questions to determine if the coach provides the value you desire and expect in a business coach: Does this coach have the experience and expertise I need? How long have they been in business? What is their career journey? Are they certified? Will this coach understand my business and what I need? Can this coach help me with all aspects of my business? If they specialize, then be sure that specialty is where your root problem(s) lies. What do testimonials say about this coach? Do they indicate she/he can help me? Do this coach's clients have businesses similar to mine? Did the coach provide value on the discovery call? Was it proven that she/he is the one to hire? Can I trust this coach? Do I feel an emotional connection with this coach?Read the full show notes and access all links.
Download the free eBook, 5 Crucial Strategies to Start and Grow Your Business For Sustainable Success Without Social Media. -
Alberta Jordan shared what it's been like working with Robyn Graham as her business coach. In addition, she shared her work as a divorce recovery coach.
Embracing the Journey Towards Healing, Divorce Recovery
The complexities of life often lead to complex and heart-wrenching experiences such as divorce recovery. Embracing this journey is essential for personal growth and healing. Acknowledging the pain, seeking support, and consciously working through these emotions can lead to profound transformations.
Inspiring Transformation
As a divorce recovery and trauma coach, Alberta Jordan focuses on helping individuals who have gone through a divorce and experienced significant loss. Life after a traumatic event, like divorce, often includes a loss of self. Divorce recovery coaching can help people regain their footing with renewed exhilaration and purpose.
The Role of Personal Experience in Professional Coaching
Personal experiences shape coaches’ professional approaches. This is true for divorce recovery and trauma coaches, life coaches, leadership coaches, and business coaches. Often, a coach’s journey plays a significant role in their ability to help others who have experienced traumatic life events.
The Importance of Addressing Root Causes of Divorce
It’s crucial to address trauma’s root causes for genuine healing. Trauma can severely impact one’s ability to make rational decisions, often leading to repeated patterns of toxic relationships and victimhood.
The Power of Attractiveness in Divorce Recovery
An interesting and often overlooked aspect of recovery is the importance of attractiveness — both internal and external. As people begin to feel more powerful and confident, they naturally want to improve their outward appearance.
Read the full show notes and access all links: https://therobyngraham.com/divorce-recovery/
Read the full show notes and access all links.
Learn more about Alberta Jordan.
Register for Alberta's workshop and overcome the heartbreak of divorce.
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Many people recognize the value of hiring a coach. However, many others don't realize the potential ROI of coaching and let fear prevent them from working with a coach who could help them tremendously.
I recently asked a potential client what would make her say YES to a coaching package. She said knowing there would be an ROI (return on investment) would help her say YES. I figured if she had that question, many others may, too. The ROI of coaching is multifold. There are many facts to evaluate if you are considering hiring a coach. Let's review some of them.
Financial ROI of coachingThere are a few ways to think about the ROI of coaching. The first is financial.
Let's use the example of paying $5000 for a coaching program.
If your clients pay you $2500 and you get two new clients while working with the coach, you have received a solid ROI on your investment. Essentially, the work you did with the coach paid for itself.
However, the ROI doesn't stop there. You will not only attract two new clients by working with the coach. When working with a coach to identify problem areas in your business, mindset, strategy, offers, pricing, expenses, etc., you open the door for more opportunities. The best part is that you have someone to hold you accountable for implementing the recommendations and strategies you came up with together.
The ROI of coaching is not one-time only.As you implement new strategies, adopt a better mindset, and make changes within your business, you create a lifetime of earning potential. You will attract not only one or two new clients but many more for years to come.
For example, if you work with a coach and implement suggested strategies and you get 100 new clients, you have now made $250,000—you have an ROI of 50 times your investment.
In addition, if you improve your mindset and simplify your business model, you will save time, energy, and money and have a better quality of life.
Together, you create a lifetime of limitless earning potential.
If you are tired of feeling overwhelmed, second-guessing yourself, feeling frustrated, and not seeing the results you want, consider hiring a coach. If you are interested in my business growth strategy and coaching programs, schedule a call with me. Here is the link to my calendar.
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A famous phrase often heard is "Your words matter." Whether you realize it or not, your words and thoughts profoundly impact your life. Your words and thoughts shape your life experiences and even your physical health. So, this revolutionary concept is that humans can alter their brain's physical structure by changing negative thought patterns and eliminating trauma. This transformation to heal the mind and heal the body is not a solitary act but a cooperative effort with Christ and the Holy Spirit.
Science and Scripture: Converging PathsScripture states that humans are created in Christ's image and embody both a soul and a spirit. The body is viewed as an exterior part, where true healing starts from within, specifically through the soul and spirit, by fostering a relationship with God. This is a belief that traditional science is finally catching up and proving these scriptural assertions.
Mind Renewal and HealingChanging the way you perceive yourself is crucial. Identity in Christ becomes a cornerstone in this transformative journey as you focus on healing the mind and the body. One's beliefs empower thoughts and influence emotions and actions, ultimately defining outcomes. Here are some practical methods to reverse negative thought patterns, enhance your mental and physical health, and wear the armor of God in your daily life.
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Website for Connie Strasheim
Connie's Book, Guard The Mind, Mend the Body
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Launching You: How to Become an Author and Transform Your Life and Business
There's a constant buzz about launching programs, courses, businesses, or books in the contemporary business world. However, beyond these traditional milestones lies a deeper, more personal launch that can drive growth, healing, and myriad opportunities in business. Learn more about how to become an author and how writing a book is not just about publishing words; it's about launching oneself into new dimensions of personal and spiritual fulfillment.
The Power of WritingWriting a book can be a divine process where personal faith and professional aspirations intertwine. It's a journey marked by transformative experiences and profound insights. The act of writing, particularly a memoir, often serves as a therapeutic process, guiding individuals through phases of hurt, healing, and ultimately helping others.
Embracing Faith and Healing Through WritingFor many, faith plays a crucial role in navigating the complexities of life. The journey of writing a book often begins with a divine nudge—a call to transcribe one's experiences, lessons, and wisdom onto the page. This process can be particularly significant during periods of difficulty, such as a wilderness season, where faith is tested and personal hardships are prevalent. On the journey of how to become an author, individuals often discover a path to healing and greater understanding through their writing.
How to become an author: From Personal Hardships to Professional GrowthWriting about personal experiences, even those fraught with hardship can open doors to incredible opportunities. Whether overcoming health issues, family crises, or other significant life challenges, documenting these experiences can ultimately empower others. Personal stories of resilience and faith are therapeutic for the writer and serve as powerful testimonies to assist and inspire others facing similar obstacles.
Launching You: Beyond the BookThe essence of writing a book often goes beyond mere publishing. It's about launching the author into new realms of opportunity. A compelling example is presented through stories where book authors, grounded in faith and personal transformation, have seen their writings open significant doors. Whether connecting with influential organizations or sparking new career developments, the act of writing can catalyze unexpected and extraordinary outcomes.
About Sherry WardFounder and CEO of Square Tree, Sherry Ward is a seasoned publisher with over ten years in publishing. Her authors have been featured on numerous media outlets including CNN, Fox News, the Dr. Drew Show, and the OC Register. Square Tree has helped give authors a voice, from local state task force conferences to the United Nations.
Read the Full Blog and access all linksFree eBook - 5 Crucial Strategies to Start and Grow a Sustainable Business
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It is possible to create business success without social media.
As a business coach for women, I often hear people say they do not want to be on social media. The world has told them that social media is the key to success. They are frustrated with social media because it isn't generating the desired results—attracting the right people who want to pay for their services. Every time, I assure them that it is possible to achieve business success without social media.
Why would you want to avoid social media?As a business coach for women, I frequently hear women say that they hate social media. But they've been convinced that they can't create success without social media.
Some of the reasons why women want to avoid social media include - it is:
Time-consuming. Expensive and cuts into the bottom line. A trigger for doubt. An imposter syndrome instigator. Pay-to-play and it feels impossible to reach soulmate clients. Tiring, and they want a simplified, more powerful, and effective way to show up online and attract clients. A distraction - the dreaded scroll! Being a business coach for women, it's essential to help women find more work-life balance.You get it if you have felt any of the emotions listed above. Social media can drag you down. And let's be honest. It can impact your work-life balance. When you feel overwhelmed by aspects of your business, like social media, you will be more irritable in your personal life, especially as a mom.
This is why, as a business for women, I focus heavily on growing your business without social media.
Is it possible to be a business owner and avoid social media altogether?This may sound crazy, but I believe it is. As a business coach for women who want to create success without social media, I've seen it happen multiple times. But for those who want to be on social media but want to avoid the distraction and limit time spent on it, know that is possible, too.
Ways to use social media without having to be on social media all the time.Maybe you want to be on social media sometimes. It isn't all bad, after all.
You want your brand and business to have a presence on social media, but you don't want to waste time creating content for it because you know there are better platforms where you can invest time and energy—platforms where you are more likely to be seen, heard, and discovered by your soulmate clients.
Try these strategies. Read the full show notes.Register for the Online Visibility Workshop.
To learn more about growing your business, download the free eBook, 5 Crucial Strategies to Start and Grow a Business for Sustainable Success.
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The Path to Financial Health: Strategies to Increase Profitability
Embrace these strategies to increase profitability and take proactive steps to ensure that your business thrives both now and in the future.
Three Key Strategies to Increase ProfitabilityEnsuring the financial health of a business is a critical component that can determine both success and longevity. Many business owners, especially women, struggle with managing their business finances efficiently, often due to an entrepreneurial mindset that needs shifting. Understanding the three key strategies to increase profitability and reframe your money mindset can relieve stress and lead to more achievable financial goals.
The Shift from Entrepreneur to CEOThe primary strategy involves making a mental shift from thinking like an entrepreneur to thinking like a CEO. Entrepreneurs often do everything themselves, becoming "scrappy" to make ends meet. However, this can lead to burnout or stagnation in business growth. Transitioning to a CEO mindset means taking a step back and focusing on running the company. This involves understanding the business's financial health and planning strategically for growth and sustainability. The emphasis shifts from solely serving clients to also creating a healthy business structure that can scale.
Long-Term Perspective and PlanningAdopting a long-term perspective is critical to the three strategies to increase profitability. This means thinking beyond immediate returns and considering the business's growth over three, five, or even ten years. This shift allows business owners to move past the day-to-day chaos and focus on strategic planning for the future. It's essential to consider what the business is being built for and the long-term goals, which could include an exit strategy or building a company that can be sold.
Personalized Financial Guidance Based on PersonalityOne innovative strategy for managing business finances is recognizing that individual personality traits impact how financial information is processed. Different business owners require different presentation styles for financial data. This understanding has led to the development of personality quizzes that identify financial personalities and tailor financial strategies accordingly. This approach reduces stress and increases confidence in handling business finances. It's not just about the data; it's about how this information is presented and understood based on individual preferences and strengths.
About Kristen HillmanKristen Hillman is the founder and CEO of Viticula, LLC. Before launching Viticula, Kristen spent over 25 years working for private equity investment and management companies in accounting and finance leadership roles. Her expertise lies in empowering founders and CEOs to make confident and informed decisions while creating predictable profitability, growth, and achieving long-term goals. She helps her clients adopt strategies to increase profitability.
Website for Kristen Hillman
More ResourcesMatthew 25:14-30
Free Resources for Entrepreneurs 37 Bible Verses for the Christian Entrepreneur to live by
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The Power of Pinterest for Business: Tips and Insights for Pinterest Marketing Strategies
Pinterest has emerged as a powerful tool for businesses looking to drive traffic to their websites and grow their online presence. You can leverage Pinterest for business success. Learn different Pinterest marketing strategies, common pitfalls, and practical advice for getting the most out of the platform.
Understanding Pinterest: A Search and Discovery EnginePinterest should be viewed not as a social media platform but as a search and discovery engine, much like Google, with a visual twist. Users flock to Pinterest for ideas and inspiration rather than for social interaction. This key distinction sets it apart from platforms like Instagram, where the emphasis is on social engagement. Think of Pinterest as a library where people come to curate their own lives, in contrast to Instagram's bar-like atmosphere where social interaction is the focus.
Should Your Business Be on Pinterest?For businesses that thrive on web traffic—be it for leads, ad income, or other revenue streams—Pinterest can be an invaluable tool. However, its utility varies depending on the nature of the business. For instance, local businesses that rely on a community presence may find Pinterest less effective due to its broad, global reach. Conversely, businesses with a national or international audience can significantly benefit from Pinterest's traffic-driving capabilities.
Challenges and Successes with Pinterest Marketing StrategiesMany businesses invest years into Pinterest, posting content religiously, and still need help to see significant conversions. The cold nature of Pinterest's audience means that engagement and growth can be slow, often taking six to nine months to see substantial results. While warmer traffic sources like podcasts and summits may yield faster growth, the cold traffic from Pinterest signifies a different kind of success. Given the platform's unique audience behavior, even achieving a steady trickle of email sign-ups from Pinterest is notable.
About Kate AhlKate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing agency. Her company has worked with over 1000 Pinterest accounts over the last 10+ years. Their goal is to help business owners understand how to leverage the platform to grow their email list, find cold leads, and make more sales. Kate is a Pinterest speaker, teacher, podcaster, and strategist.
Simple Pin Media Website
Additional Resources
Learn more strategies to grow your business without social media by downloading the free eBook 10 Strategies to Grow your business without Social Media
Grow Your Business without Social Media
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Using Bundles effectively to grow your email list fast.
It is immensely beneficial to grow your email list fast because the value of an email list cannot be overstated—it serves as a critical marketing tool, helping build community, keep audiences engaged, and maintain a presence in the minds of potential clients.
What are Bundles, and how can they help grow your email list fast?Amid growing concerns about email list size and the intimidating prospect of expanding it without constantly relying on social media, there lies a solution in using bundles to grow your email list fast. Bundles are packages of various resources, templates, or courses that hold substantial value and are all focused on a unified theme. Bundles offer contributors a platform to showcase their paid resources, often bundled at a reduced price or even for free, to entice a broader audience. The primary objective is to grow your email list fast by offering significant value within a limited timeframe. Even if the recipients aren't ready to hire immediately, they might refer services to others.
Katedoster.com
The Power of CollaborationCollaboration and community are pivotal in growing an email list using bundles. Engaging with a network of trusted business owners and experts ensures the bundled resources are top-notch and genuinely valuable to the targeted audience. Building connections with business owners also helps combat the isolating nature of running an online business, fosters meaningful connections, and provides more cross-promotional opportunities.
Planning and Execution: The Backbone of Successful BundlesSuccess in launching a bundle hinges on meticulous planning and execution.
Here are some key steps to consider: Market Research and Theme Selection: Perform market research to understand the audience's needs and interests. This helps in selecting a relevant and compelling theme for the bundle. Pitching to Contributors: Develop a clear pitch template and reach out to potential contributors. Personalizing pitches and providing a professional vision of the bundle project is essential to gain their interest and participation. Content Collection and Pre-Launch Preparations: Once contributors agree to participate, collect their information, including headshots, bios, and the resources they'll provide. Create promotional materials and ensure everything is ready well before the launch date. This step is crucial to avoid last-minute rushes and ensure a smooth operation. Additional ResourcesAccess the hype event - learn quick strategies for systems and SEO workflows that increase visibility
Purchase the complete bundle
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How to Master Marketing, Sales, and Live Launches for Your Business- Learn how to sell without selling
Learn how to sell without selling. If you're feeling stuck or are struggling to attract new clients to your business, these strategies are for you. Using Buki's actionable advice, you can turn your mindset around and help your business thrive.
The Journey of an EntrepreneurEntrepreneurship can lead you down many different paths before you find where you have been called to be. Your initial business venture may have shown great success, but not all triumphs last forever. Experiencing a downturn can leave one feeling like a failure, but this period of reflection and spiritual guidance can also lead to new paths and greater understanding.
Embracing Digital TransformationThe shift from offline to online business strategies is pivotal in many entrepreneurial journeys. Launching a YouTube channel, despite initial skepticism and limited knowledge about the platform, can become a significant turning point. Sharing your unique insights and strategies from past experiences can help you connect with a broad audience.
YouTube, in particular, is a powerful tool for visibility and audience engagement. It's not just about the number of subscribers but also about the quality of interactions and the ability to nurture relationships over time. Utilizing YouTube for live launches and integrating it with other social media platforms like Instagram enhances its effectiveness as a nurturing tool.
Building a Funnel Strategy
Link to Treena Little EpisodeCreating a funnel strategy involves a series of steps that effectively lead potential clients through the sales process. This approach can begin with the sale of low-ticket digital products. These products help generate leads and bring new people into your ecosystem. They serve as an introductory point, allowing potential clients to get a taste of what you offer. Consistent nurturing through high-quality content on platforms like YouTube is crucial in warming up these leads.
Weekly live streams or pre-recorded videos provide valuable insights and maintain engagement. When it's time for a live launch, the audience is already primed and familiar with your expertise. They have been spending time with you each week on your channel and feel like they know you. This nurturing process makes the transition to high-ticket sales smoother and more effective.
Structuring a Live Launch to sell without sellingExecuting a successful live launch requires careful planning and a clear structure. Buki's most successful format has been a five-day challenge. Each day of the challenge should focus on delivering valuable content and actionable tasks, ensuring participants see real benefits. The key to engagement is not just delivering information but creating an interactive and supportive environment. Including Q&A sessions and encouraging participants to share their wins and challenges fosters a sense of community.
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Personal relationships influence business success.
From the bedroom to the boardroom, creating an environment that supports and nurtures both personal and professional relationships is crucial for success in business. Personal relationships have a significant impact on business trajectories. Discover how to manage these influences for greater entrepreneurial success.
The Importance of Relationships from the Bedroom to the BoardroomRecent statistics show that a significant portion of people who experience divorce remarry, driven by an inherent need for connection and security. This insight underscores the human desire for meaningful relationships that impact various facets of life, including business. Healthy relationships bolster mental and emotional well-being, which are critical components for achieving professional success.
Integrating Personal and Professional RelationshipsPersonal and professional relationships are intertwined, each influencing the other. Business success often stems from the ability to manage and nurture personal relationships effectively. For instance, setting healthy boundaries and fostering an environment of mutual respect at home can translate to improved business dynamics and leadership skills.
Communication and Vulnerability form the Bedroom to the BoardroomOpen communication and vulnerability are cornerstones of strong relationships. Expressing wants, needs, and desires clearly and honestly fosters trust and intimacy from the bedroom to the boardroom. Communicating effectively with clients, colleagues, and stakeholders is critical in business. Establishing a personal brand and sharing one's unique skills require a level of vulnerability similar to that in intimate relationships. Therefore, honing these skills in personal settings can significantly enhance professional interactions and build stronger, more trusting business relationships.
Addressing Social DisconnectionWomen, in particular, often have a network of friends who fulfill various emotional roles. These friendships are vital, but when they overshadow the role of a partner, it can lead to a sense of disconnection within the primary relationship. Recognizing how platonic relationships affect intimacy with a partner is essential. By addressing and repositioning these dynamics thoughtfully, women can improve their personal relationships and, in turn, their professional lives.
About Naketa Ren ThigpenAs the #1 Balance (and) Relationship Advisor in the World, activating power couples and potent humans, I can attest to the power of being
Intentionally Selfish. After a successful career helping families push through trials caused by trauma, lost confidence and communication challenges impacting intimacy within their relationships, I broke barriers and glass ceilings when I decided to break-free from outdated expectations and binding patriarchal definitions that limit the ability for humans to self-actualize.Formerly trained as a Licensed Clinical Social Worker, I’ve architected my core professional skill set as a Psychotherapist, Trauma Specialist, Sexology and Relationship expert with strategically infused tenets of coaching to set a new bar and create ripples inside the personal development industry.
Naketa's website
Additional Interview with Naketa about intimacy
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What you think about yourself and say to and about yourself will determine how your day, week, month, year, and life go.
It is crucial to think before you speak. When you open your mouth and say things about yourself or anyone else, you are opening the door for Satan to step in and create chaos in your world. If you have found yourself thinking negative thoughts and saying negative words, it is imperative to adopt a positive mindset practice.
Don't Speak Negative Things About YourselfIt is essential to think before you speak because what you say can be used to take advantage of you. Satan is waiting for every opportunity to distract you and pull you away from your foundation in Christ. He lurks about, waiting to convince you that your identity is what you think and say about yourself, not what your identity in Christ says about you.
Examples of why you need to think before you speak When you think before you speak, you will discover more peace. Your mindset will determine your outcomes. How to implement a positive mindset practice to develop the mindset of Christ. My suggestion is to adopt the practice of my 7 Cs which are: Catch the negative thoughts before you speak them out loud. Challenge the negative thoughts. Are they realistic? Would Jesus think them about you? Would a friend or loved one think that way about you? Confess the lack of belief, negative thoughts, negative emotions, and any negative phrases you say and ask for forgiveness. Collaborate with the Holy Spirit and ask Him to give you strength, knowledge, and wisdom to change your thoughts and to increase your faith in Christ. Change your thoughts and the words you speak. This takes daily practice. Control - as you commit to this positive mindset practice and actively do it daily, you will have more control over your thoughts, emotions, and the words you speak. Confidence will become second nature as the negative thoughts decrease and you focus on your belief in Christ as your Savior and what is possible through Him.If you do not actively change your thoughts and avoid speaking negative words out loud, they may become your reality. Words are powerful. Choose them wisely so as to manifest the life Jesus has for you, not the things of the world. You, with the help of the Holy Spirit, can change your life, one thought and one word at a time. Get to it!
Schedule a call with me to learn more about my services and how I work with my clients to achieve an effective positive mindset practice.
If spending time on social media is triggering negative thoughts, know that you can grow your business without social media. Download this free eBook to learn ten strategies to help you.
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Combat burnout and leverage AI to get more time back for your business
AI, particularly tools like ChatGPT, has allowed business owners to streamline their processes while maintaining their unique brand voices. Learn how to leverage AI and revolutionize content creation, save time, and still sound authentically "you".
Leverage AI as Your Virtual AssistantIn today's fast-paced business world, every entrepreneur wishes for more hours in the day. You can reclaim time in your day when you leverage AI to serve as your virtual assistant. AI can handle many tasks that consume precious hours. From generating content outlines to researching client avatars, AI simplifies these processes, allowing business owners to focus on higher-level tasks that drive growth.
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Content Creation Made EasyOne of ChatGPT's standout features is its ability to create content. However, it's crucial to remember to use AI-generated content only after editing it. A good guideline is to follow the 80-20 rule: use 80% of what ChatGPT provides, and ensure you refine the remaining 20% to reflect your unique voice. This practice not only maintains the authenticity of your personal brand but also safeguards against copyright issues.
Custom Instructions for ConsistencyA significant aspect of using ChatGPT efficiently is setting up custom instructions. This feature allows you to program ChatGPT to understand your brand's voice, values, and target audience. By doing so, the AI-generated content will be tailored to sound like you, making the editing process smoother and faster.
AI in Practical ApplicationsPractical applications of ChatGPT that can be game-changers for business owners.
Developing Presentations and CoursesChatGPT can assist in creating presentation outlines and slide decks, offering ideas for each slide. This feature is particularly beneficial for those who struggle with visual content creation. Additionally, if you're developing an online course, ChatGPT can help outline the course structure, ensuring you cover all necessary points comprehensively.
Social Media and Marketing StrategiesAnother area where AI proves invaluable is creating consistent and engaging social media content. Business owners can ask ChatGPT to generate a week's worth of social media posts tailored to their audience. Business owners can ensure their content remains relevant and effective by inputting specific instructions, such as including calls to action or focusing on specific themes.
About Laura TempletonLaura Templeton is a highly sought-after keynote speaker, trainer, and client attraction specialist who is passionate about helping businesses and organizations create connection with clarity, confidence, and compassion. With over a decade of experience in the industry, Laura has established herself as an authority in the field of client attraction and sales.
Laura's website
Additional links and resourcesLearn More about how you can grow your business without social media
Work with Robyn
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