Episodes
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This week Sarah invites the wonderful Laura Hampton on the show. Laura is the Head of Digital PR at Impression Digital Marketing Agency.
Laura is all about celebrating creative campaigns, impactful strategies and bloody great work (her words). Oh, and in her spare time she enjoys jumping out of planes.
This week’s topic is all about tying digital PR more closely with SEO. We cover everything from what is digital PR, why digital PR & SEO are treated as separate methods of marketing and why it's important to bring them together.
We also chat about what obstacles get in the way and Laura shares examples of successful campaigns she’s worked on, and much more.
The episode starts with Sarah getting to know Laura personally and as a digital marketer - we also find out why giraffes are tall. The episode ends with a feature and there is a tenuous link this week! We know you love them. Enjoy!
Where to find Laura:
Website: https://www.impression.co.uk/
LinkedIn: https://www.linkedin.com/in/lauralhampton/
Twitter: https://twitter.com/lauralhampton
Resources:
https://www.cuckooland.com/kids-bedrooms/kids-beds/anti-nightmare-mist
https://www.harveywatersofteners.co.uk/water-quality-test/
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Sarah invites Emily Brady to join her on this week’s show. Emily is the Senior Manager of Local SEO Solutions at Milestone Inc, a Marketing and Advertising Agency and Software Provider based in Santa Clara.
The episode starts with the important questions such as does Emily prefer mash or roast potatoes, what grosses her out the most and whether or not ice cream is acceptable all year round - controversial right?
We then chat about her career, how she got into digital marketing and SEO, and how she ended up being a senior local SEO manager for a marketing agency.
This week’s topic is local SEO and whilst managing your business profile(s) on online directories is important (otherwise known as list management), this episode focuses on other important areas that aren’t often thought about eg contact and location pages, schema, core web vitals, the future of local SEO, and more.
Of course, an SEO SAS podcast episode isn’t complete without a feature, and this week Sarah and Emily go head to head. Who do you think will win? Listen to find out!
Where to find Emily:
LinkedIn: https://www.linkedin.com/in/emily-brady-6b5683a9/
Twitter: https://twitter.com/Plotboilers
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Episodes manquant?
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This week Sarah has the absolute pleasure of chatting with SEO Jo Blogs (Jo Juliana Turnbull) about the importance of soft skills in SEO.
Jo is a Growth Marketer at Authoritas, Organiser of two SEO events (Search London & Turn Digi,) and Founder and Online Consultant at SEO Jo Blogs.
The episode begins with a quickfire round of questions, followed by Jo giving a brief overview of herself and how she got into the wonderful digital marketing and SEO world.
This week the topic is about the importance of soft skills in SEO, we cover everything from what we mean by soft skills to why they are often overlooked in SEO, plus Jo gives practical tips on how to identify and improve the soft skills you have.
We also discuss how to accept things that you can't change about yourself and how important confidence is, which also leads us into discussing the difference between confidence and self-esteem.
Of course, there is a feature, this is an SEO SAS podcast episode after all! Sarah quizzes Jo on her general knowledge. Reckon you can beat her score? Only one way to find out...
Resources:
Women In Tech SEO
Turn Digi Event
Personality Tests
Effective Listening
What Great Listeners Do
Where to find Jo:
Website: https://www.seojoblogs.com/
Twitter: https://twitter.com/SEOJoBlogs
LinkedIn: https://www.linkedin.com/in/j-turnbull/
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This week Sarah has the absolute pleasure of chatting to Gemma Fontané about international SEO and keyword research for different languages.
Gemma is an SEO freelance consultant & SEO specialist at On Off Marketing, a digital marketing agency. She’s also a Digital Marketing Professor at Cidet Manresa in Barcelona.
The episode begins with the usual quickfire round of questions where we learn everything from what Gemma’s preferred superpower would be to her most used app on her phone. Sarah also finds out about her career and how she ended up in digital marketing and SEO.
Then it's time to discuss international SEO and doing keyword research in different languages. We cover everything including why it's important, how to do keyword research in another language, what to do when a country has more than one language and how to handle different browsers e.g. Yandex, Bing etc.
We also talk about web architecture, general do’s and don’ts when it comes to international SEO and finally, Gemma shares her own and other business's success stories.
There is a tenuous link for this week’s feature and Gemma gets quizzed on her worldly knowledge. Reckon you can do better than her? Only one way to find out…
Where to find Gemma:
Website: https://www.gemmafontane.com/en/
LinkedIn: https://www.linkedin.com/in/gemmafontane/
Twitter: https://twitter.com/gemmafontane
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This week Sarah has the absolute pleasure of chatting with Miracle Inameti-Archibong, who is the Head of SEO at Erudite & Drum Search Awards Judge.
The episode kicks of with a quickfire round of questions where we found out the important things about Miracle such as if she can whistle and whether or not she's good at DIY. She also tells Sarah about how she got into the industry and ended up being Head of SEO at Erudite.
This week's episode is all about how to maximise your site's crawl efficiency and why it's important in SEO.
We start off with the basics and Sarah asks Miracle what website crawl efficiency & crawl budget is, why it's important to SEO and whether it only applies to big websites with a substantial amount of pages.
We also discuss what’s the biggest misconception when it comes to website crawl efficiency, ways that you can improve it, website issues that cause effiecny problems and the tools you need to crawl.
There is of course a feature and this week there is a tenuous link... as we are talking about crawling, Sarah quizzes Miracle's insect knowledge. Can you do better than her? Only one way to find out...
Where to find Miracle:
LinkedIn: https://www.linkedin.com/in/miracle-inameti-archibong-39168713/
Twitter: https://twitter.com/mira_inam
Website: https://miracleinametiarchibong.com/
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This week the truly awesome lady that is Jenny Abouobaia, joins Hannah and Sarah to talk about affiliate SEO.
Jenny is an SEO Consultant and Mentor, who runs her own agency called Clever Touch Marketing, based in Eygpt.
Originally from the UK, Jenny shares her fascinating story of how she got into the industry and ended up starting her own agency in Eygpt.
Her agency specialises in affiliate SEO, Jenny explains what this and what's involved, as well as sharing her own experiences, things she has learned along the way, and practical tips for those who want to try this out for themselves.
Of course, there is a feature and Jenny and Sarah go head to head to find out who is better at anagrams... who are your bets on?
Where to find Jenny
LinkedIn: https://www.linkedin.com/in/jenny-abouobaia/
Website: https://seowithjenny.com/
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We are back for season 2 folks and hope you didn't miss us too much... ;)
Excuse the 'clickbaity' title but we wanted to come back with an interesting topic to debate to really kick things off and that's why we decided to chat about why keyword rankings aren't all that.
Listen to this episode to hear both sides of the argument, first, we discuss what's flawed with tracking rankings and what other metrics should be measured and tracked.
However, we also explain why tracking rankings is important and helpful too. So yes, both sides are covered and you will hear both Hannah and Sarah's opinion on the matter.
Regular listeners will know that an SEO SAS episode isn't complete without a feature and this week Sarah is the quiz master. Will you do better than Hannah? Only one way to find out!
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The one where Sarah and Hannah have a season break after reaching 100 episodes.
I know, we can't believe it either. 100 flipping episodes.
Don't worry it's just a little break and will be back in February 2021.
Thanks for supporting our podcast and listening each week folks. We can't wait to bring you more episodes in 2021.
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This week Sarah and Hannah are joined by Charlie Williams, who is a SEO & Content Consultant who runs his own consultancy called Chopped Digital.
This week the topic is an SEO fundamental - keyword research. Starting with the basics of what it is and why it's important, and then moving onto to discuss how to prioritize keywords, other than search volume what else is important to consider when picking keywords, keyword cannibalization and much, much more.
Of course, Charlie is put in the hot seat and asked a round of quickfire questions, where we find what makes him cringe, his most useless skill and what his perfect breakfast would be.
This episode was recorded before Christmas, and so the feature is (of course) Christmas themed! Can you do better than Charlie and Hannah? Only one way to find out!
Resources:
https://www.evoluted.net/studies/jingle-jukebox/
Where to find Charlie:
Website: https://chopped.io/
Twitter: https://twitter.com/pagesauce
LinkedIn: https://www.linkedin.com/in/charlie-williams/
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Google decided to give the SEO community a wonderful early Christmas present this year and decided to hit us with a core algorithm update on Thursday 3rd December.
Thanks Google and a very merry Christmas to you too! ;)
Hannah and Sarah discuss what we know about the core update so far, discussing trends, what the SERPs are looking like and who the biggest winners and losers are.
They also discuss what is being said within the community, including what SEOs and webmasters have experienced since the update and what SEO tools are noticing from monitoring the situation.
If you feel like you may have been hit by the update, don’t fret, as Hannah and Sarah also give actionable advice and tips on what to do after Google has rolled out a core update.
Of course there is a feature and this week Hannah and Sarah go head to head! Also, quickfire question rounds are usually saved for guests, however, this week Sarah decides to put Hannah in the hot seat.
Resources
https://searchengineland.com/googles-december-2020-core-update-was-big-even-bigger-than-may-2020-says-data-providers-344429
https://www.sistrix.com/blog/core-update-december-2020-googles-christmas-present/
https://www.pathinteractive.com/blog/seo/1000-winners-and-losers-of-the-december-2020-google-core-algorithm-update/
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Whether you’re just starting in SEO or have been working in the industry for sometime now, you’re bound to have felt some levels of imposter syndrome feelings.
This week, Hannah and Sarah discuss why imposter syndrome is common in the SEO industry, giving practical tips and advice on how to deal with these feelings.
There’s many factors of working in SEO that can impact people having these feelings, which they discuss using real life examples and their own experiences.
Yes, “it depends” is a common answer for many SEO related questions but this is for a good reason and not to do with someone’s capabilities, expertise and skills. Which is discussed in this episode.
So if you struggle with these feelings of imposter syndrome, this episode is definitely not one to miss. Also this week’s feature is a corker and Sarah seems to be very good at it...
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Think With Google 2020 Retail Holiday Guide | SEO SAS Podcast
This week Sarah and Hannah talk about the ‘Think With Google 2020 Retail Holiday Guide’.
This week Sarah and Hannah talk about the ‘Think With Google 2020 Retail Holiday Guide’, discussing a new kind of holiday season and different trends for search in 2020.
In this episode they cover Christmas searcher and shopper behaviour, increase in value conscious searchers and shoppers, new/increased online shoppers and user experience, local SEO, new businesses and losses.
This week’s feature is based on an article that smallbusiness.co.uk published about 5 best small businesses to start post-covid. Can you do better than Sarah? Only one way to find out...
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This week Hannah and Sarah invite their fellow colleague Bips (Bipin) Padhiar, SEO Technical Executive at Holland & Barrett to join them on this week’s podcast.
The subject this week is ‘Core Web Vitals’ which Google has announced will be launched next year (2021).
Tune in to find out what ‘Core Web Vitals’ is, what month it is going to happen, whether it will be part of ranking factors and if so, what elements will make up the signals.
We also get into why Google is rolling this new update out, how to see how your website measures up and what you can fix if you don’t.
The beginning of the podcast we find out Bips spirit animal, his best plae in the world, favourite room of the house, plus more. We also find out how he got into the wonderful and techie world of SEO.
This week has a cracking feature, where Hannah puts Sarah and Bips head to head. Can you beat their score? Only one way to find out...
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This is not only a bonus episode but its gonna be a regular feature too! You lucky devils you!
On a regular basis we will invite our good friend Azeem Digital to discuss the latest in SEO.
Every bonus episode we will each bring a SEO article to discuss and give our opinions on.
Basically just 3 good friends having a good old chat about the latest in the industry.
Of course there's still gonna be a feature... it wouldn't be an SEO SAS podcast episode without one.
Sarah is always gonna be the quiz master, as each time Hannah and Azeem will go head to head.
Azeem Digital's article: https://www.searchenginejournal.com/google-mobile-index-news-from-pubcon-virtual-2020/384111/
Sarah's article: https://www.searchenginejournal.com/google-ai-updates-to-search-results-impact-analysis/384176/
Hannah's article: https://www.searchenginejournal.com/google-most-paid-links/354280/
Where to find Azeem
Website: https://www.iamazeemdigital.com/
Twitter: https://twitter.com/AzeemDigital
YouTube: https://www.youtube.com/channel/UCzvb1xAjQvDhLeQw3dHbZCA
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This week Sarah and Hannah chat to the wonderful Kostas Petrou, Co Founder of Ascend Digital, who specialises in SEO, Digital PR and Social Media Marketing.
It’s time for Kostas to get out his mystic ball, as Hannah and Sarah ask him what he thinks the next 5 years may look like for SEO.
They discuss what has already changed in the last 5 years, what may change going forward, and what will stay the same eg will content and backlinks always play a key role?
We also find out how Kostas got into the industry, challenges and success he has seen running his own agency and of course there’s a quick fire round of questions. If Voldemort offered him a hug, would he accept and other questions such as guilty pleasures and what the last problem he solved was?
As Kostas’ agency is based in Nottingham, this week’s feature Sarah tests him and Hannah on their Nottingham slang knowledge. Who will be the reigning champion?
Where to find Kostas
LinkedIn: https://www.linkedin.com/in/kostaspdigital/
Twitter: https://twitter.com/KostasPDigital
Website: https://www.ascenddigital.co.uk/
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This week Sarah chats with Enrico Chiodino, SEO Director at Blue Array SEO with around 11 years experience in the industry, all about philosophy in SEO.
In the usual quickfire round of questions, Sarah gets Enrico to do an impression of an animal and we find out what he's missing most in lockdown, any annoying habits plus more.
Sarah then asks Enrico about his career and how he got into the wonderful world of SEO, and what a typical day looks like as SEO Director at Blue Array SEO.
Sarah and Enrico then move onto discuss the very interesting subject of philosophy in SEO. They cover a lot in a short period of time including why SEO’s do what they do, how AIs are evolving to become more human, if SERPs amplifies bias bubbles, if Google is ethically responsible for the answers it provides, plus so much more.
This week’s feature is one of the hosts' favourites, which one? Only one way to find out...
Where to find Enrico
LinkedIn: https://www.linkedin.com/in/enricochiodino/
Website: https://enricochiodino.com/
YouTube: https://www.youtube.com/enricochiodino
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This week Sarah and Hannah chat to the ever so lovely Louise Parker, PR Director at Propellernet, all about agencies, debating the pros and cons of having agency support versus in house and other alternatives.
The episode kicks off with a quickfire round of questions, where we learn about Louise’s fear of frogs, when then move onto how she got into the wonderful world of SEO and digital marketing and talk about her awesome TikToks - which are famous in the industry.
We then get into debating agency versus in house, starting off with asking Louise if she has worked in both and if so, which she prefers, her bad experiences, and why she believes some agencies get a bad rep plus.
We then go through real life cardinal sins of agency to client relationships, and get Louise to score them out of ten, on how bad she thinks they are.
We then discuss what are the worst types of clients and why, if it helps them knowing SEO and what makes a good client.
The episode finishes with Louise talking about why she thinks they recently won Gymshark as a client. What does she think gave Propellernet the edge? Hannah also asks Louise if she has any questions for the hosts and of course a feature which is Halloween related.
Where to find Louise:
TikTok: https://www.tiktok.com/@louise_digitalpr
Website: https://www.propellernet.co.uk/team/louise-parker/
LinkedIn: https://www.linkedin.com/in/louise-parker-24834656
Twitter: https://twitter.com/louisevparker
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This week, Hannah and Sarah have the absolute pleasure of interviewing Ric Rodriguez, Head Of Search at VASHI, Co-Author Of An Amazon Bestseller, Speaker, Head Judge & Mentor.
The episode begins with the hosts learning more about Ric with a quickfire round of personal questions, where we learn everything from unpopular opinion to secret talents and unpopular opinions.
Questions then move onto finding out about his career, how he became a co-author of an Amazon bestselling book, what he likes most about judging, how he got into the industry and what he loves most about SEO.
With it being Halloween, the theme of this episode is SEO horror stories and ghosts of ranking past.
Ric discusses what are some of the old SEO techniques that people still do and shares SEO horror stories that he has experienced, what the fix/solution was and what he suggests is best for safeguarding your website from these horrors in the future.
Of course this week’s feature is Halloween related. What does Sarah have up her sleeve for Hannah and Ric, only one way to find out...
Resources
Mastering In-House SEO (book)
Where to find Ric
LinkedIn: https://www.linkedin.com/in/ricprodriguez/
Website: https://ricrodriguez.co.uk/
Twitter: https://twitter.com/RicRodriguez_UK
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This week Sarah chats with SEO consultant, business owner and fashion influencer, Eleasha Ajadi, all about creating engaging content that converts.
The episode begins with the usual quickfire questions round, where we find out everything from what her guilty pleasure is to how many times she snoozes her alarm clock. We then move on to Eleasha telling us how she got into the industry and about her business, Core Consultancy.
When it’s time to talk about content, Eleasha explains what is meant by the term and gives her 3 top tips for both engaging and the converting customers.
We then get into common mistakes or missed opportunities, what businesses should be measuring and whether UX or the actual content itself is more important. Perhaps we need both?
Of course there is a feature and this week it's the good old lie game, where Eleasha tries her best to confuse Sarah. Is she successful? Only one way to find out!
Where to find Eleasha
Website: https://coreconsultancy.co/
LinkedIn: https://www.linkedin.com/in/eleasha-ajadi-12458915b/
Twitter: https://twitter.com/duchessoffash
Instagram: https://www.instagram.com/duchessoffashion_/
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This week Hannah and Sarah interview the lovely Julia Bocchese, SEO and Pinterest Consultant, about the overlap of SEO and Pinterest. Yes you read that right folks.
The episode starts with the usual quickfire round where we find out all manner of things about Julia including what superpower she would like to have, favourite smell and if she can name one of the seven dwarfs. She also tells us about herself and how she got into the wonderful world of digital marketing.
Julia then discusses how there is an overlap between Pinterest and SEO, including how Pinterest works as a search engine, similarities between strategies, and the similarities and differences between keyword research.
We also discuss if Pinterest can help all businesses, what type of content drives traffic, biggest challenges and what you should be tracking to measure success.
This week’s feature is the good old lie game, and this week Julia and Hannah go head to head. Who will be this week’s champion?
Resources
Julia Travel Blog
Pinterest Keyword Research Tool
Uberall
Pinterest Analytics
Canva
Tailwind
Where to find Julia
Website: https://juliareneeconsulting.com/
Pinterest: https://www.pinterest.co.uk/juliabocchese/
LinkedIn: https://www.linkedin.com/in/julia-bocchese/
Twitter: https://twitter.com/juliabocchese
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