Episodes
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In this episode, we dive into the art of effective email marketing! Whether you’re looking to increase engagement, improve deliverability, or maximize ROI, Elizabeth shares expert tips to help you get the most out of every campaign. From creating suppression lists and segmentation in HubSpot to building re-engagement strategies, this episode covers the essentials for marketers aiming to optimize their email performance. Perfect for anyone ready to clean up their lists, target the right audience, and achieve better results. Tune in and level up your email marketing game!
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In this episode, Elizabeth tackles one of the biggest challenges marketers face—proving marketing ROI. Learn how to tie your efforts to revenue, work more effectively with your sales team, and use HubSpot to track the metrics that matter. Whether you're setting your 2025 marketing budget or simply trying to increase it, these practical tips on average deal size, MQLs, and lead scoring will get you there. Plus, Elizabeth shares her personal tricks to streamline reporting and collaboration between marketing and sales. Let’s set you up for success!
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Episodes manquant?
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Join Elizabeth as she recaps her first INBOUND experience, sharing all the must-know updates from HubSpot’s new AI tools and the unforgettable keynote by Ryan Reynolds. Whether you're excited about Breeze, the Content Remix tool, or setting up custom dashboards for your team, this episode breaks it down in a relatable, easy-to-digest way. Discover why embracing curiosity and being unafraid to fail can help you maximize HubSpot’s newest features. Ready to spark some joy in your marketing? Tune in now!
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In this episode, join Elizabeth as she prepares for her first-ever HubSpot INBOUND conference! 🚀 From navigating the event agenda and picking the best sessions (outside of seeing Ryan Reynolds, of course!) to leveraging the HubSpot app for seamless management, Elizabeth shares her top tips for making the most out of INBOUND 2024. 🎉 Discover how to stay organized, catch the must-see sessions, and keep the post-conference energy alive. Whether it’s your first time or you’re a seasoned INBOUND pro, tune in for advice to help you rock this year’s event! Don't forget to share your plans and what you're most excited about in the comments below! 👇
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In this episode, we’re sharing our top tips for staying on top of your tasks and teams while you’re on the move—like at a big conference such as INBOUND! 🚀📱 We’ll dive into how the HubSpot mobile app keeps you connected, from managing notifications to delegating tasks effortlessly. 🤳✨ Plus, we’ll discuss the power of integrating HubSpot with tools like Slack to keep everything running smoothly. Whether you’re at a conference or just juggling a busy day, these strategies will help you manage work like a pro. Tune in and get ready to master your mobile management game! 🎧
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In this episode, we’re taking a look back at the highlights from HubSpot’s INBOUND 23 conference! 🎉 Join us as we recap the game-changing updates to HubSpot’s sales CRM, from the new Prospecting Workspace to AI-powered tools like Summarize and ChatSpot that make managing your contacts a breeze. 🧑💼💬 We’ll also revisit HubSpot’s AI capabilities for crafting perfect email subject lines and SEO content. With INBOUND 24 just around the corner, it’s time to ask: Are you making the most of these features yet? Tune in to find out and get ready for another round of innovation! 🚀
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In today’s episode, where we're diving into the essentials of connecting your email sending domains in HubSpot! We'll walk you through the process step by step, starting from the HubSpot homepage and navigating straight to the email sending domains settings.
We’ll talk about why verifying your domain is a must (hint: it keeps your emails out of spam folders) and how to add the necessary DNS records for verification. Plus, we’ll cover the ins and outs of setting up DKIM, SPF, and DMARC records—no tech degree required.
By the end of this episode, you’ll be equipped with everything you need to have an authenticated email sending domain in HubSpot, making your emails more reliable and effective. Tune in and let’s get your emails landing where they should—right in your audience’s inboxes!
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Join Elizabeth for a lively chat about mastering your email game! 🎉 She spills the tea on why having the right people on your email list is a game-changer. From must-have delivery lists to essential suppression lists, Elizabeth breaks it all down with tips that'll make your email campaigns unstoppable. Discover how to keep your unsubscribe crew and bounces out of the loop, and why creating a client list is the secret sauce to avoiding marketing misfires. Plus, Elizabeth demystifies active vs. static lists and shares her top tip: always double-check your recipient list before hitting 'send!' 🚀
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In this episode of the The Web Canopy Studio Show, we're diving deep into the world of HubSpot with a focus on email templates and branding. Join us as we explore:
The essential steps to set up a brand kit in HubSpotHow to customize email footers for a polished, professional lookTips for personalizing default values for properties to make your emails more engagingWe’ll also guide you through creating and editing emails using saved sections and managing templates like a pro. Whether you're a seasoned marketer or just getting started, this episode is packed with insights to elevate your email marketing game.
Don't miss out on this comprehensive guide to mastering email templates and branding in HubSpot. Tune in and take your email marketing to the next level!
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This video is about cleaning data in HubSpot, specifically focusing on removing and deduplicating data. Elizabeth emphasizes the importance of cleaning data and suggests a workflow of removing unnecessary data first before cleaning up the remaining data. She also provides tips on editing columns, creating lists of clients, unsubscribes, and bounces, and using filters to segment data. Elizabeth explains how to delete contacts and restore deleted records in HubSpot, and provides tips on mass deleting records. The key takeaway is to remove unwanted data first before deduplicating to make the process easier.
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Join Tom Andrews and Elizabeth Winkelman as they tackle one of the biggest hurdles teams face when using HubSpot: adoption and change management.
They discuss the fears and misconceptions that often accompany the implementation of a new tool and share strategies to encourage team buy-in and effective use of HubSpot’s features.
From personalized training to custom views and user permissions, Elizabeth provides actionable advice to ensure your team maximizes the potential of HubSpot.
If you're struggling with team adoption or looking to optimize your HubSpot usage, this episode is a must-listen.
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In this episode of The Web Canopy Studio Show, Tom Andrews and Elizabeth Winkelman dive into one of the most prevalent issues businesses face in HubSpot: dirty data.
They explore the importance of clean data, common mistakes users make, and practical steps to fix them. Elizabeth shares insights on custom properties, proper data management, and how to ensure your HubSpot instance is set up for success.
Whether you're a HubSpot admin or just getting started, this episode provides valuable tips to streamline your operations and improve data quality.
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Join Tom and Elizabeth as they dive deep into the essentials of finding and vetting the perfect HubSpot agency. Through a mix of candid conversations, practical tips, and real-world examples, they guide you through the intricate process of choosing the right agency for your business needs.
Tom and Elizabeth break down the critical aspects of agency selection, from understanding the importance of culture fit to ensuring the agency’s flexibility and transparency. They share personal experiences, discuss industry red flags, and provide actionable advice to help you make informed decisions.
Whether you’re a business owner, marketer, or just curious about the world of HubSpot agencies, this episode offers valuable insights and entertaining stories to keep you engaged and informed.
Connect with us today! -> https://meetings.hubspot.com/nick1872?uuid=0df4c042-2fbd-4deb-a6fd-1f3f1754df87
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In this episode, Tom Andrews and Elizabeth Winkleman discuss the importance of feedback surveys and how to use the HubSpot survey tool effectively. They highlight the three standard survey types available in HubSpot: Net Promoter Score (NPS), Customer Satisfaction, and Customer Effort Score. They emphasize the need to set clear expectations and follow up with customers after receiving feedback. They also recommend reaching out to neutral respondents, as they have the potential to become either promoters or detractors. The episode concludes with a discussion on using automation and the Summarize with AI feature to analyze survey responses and make informed decisions.
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In this episode of the Web Canopy Studio Show, Tom and Elizabeth explore how to leverage HubSpot to significantly improve the customer experience across all touchpoints of your business. They discuss the seamless integration of sales, marketing, and customer service within HubSpot, offering tips on how to utilize its full suite of tools to maintain a comprehensive and transparent record system. Learn about the pivotal features of HubSpot that can transform how your team interacts with customers, ensuring a consistent and satisfying customer journey.
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Join Tom and Elizabeth as they delve into the practical challenges and strategies for integrating HubSpot into existing sales workflows. This episode unpacks the real-world hesitations sales teams face when transitioning to new technologies like HubSpot, with a focus on overcoming resistance and streamlining processes. Whether you're a sales manager or a team member, this discussion provides valuable insights on enhancing productivity and making the most of HubSpot's capabilities to drive your team's performance.
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In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to show you a simple prompt you can plug into ChatGPT to get a highly detailed buyer persona in a matter of seconds.
Elliott also reveals how to ask AI follow-up questions to drill deeper into your buyer persona, saving you hours (if not days or even weeks) on crafting this information.
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In this episode of the Web Canopy Studio Show, Elliott Sitkins is back, joining host Tom Andrews to discuss the importance of buyer personas.
Most companies don’t understand the importance of a buyer persona deep dive, meaning they either skip it entirely or spend a couple of minutes putting together a basic persona based on simple demographics.
Big mistake!
Elliott explains why you need to know your buyer persona on a deep level, to the point where you’re able to talk about the very thing waking them up at 2am in a cold sweat. Just as importantly, you also need to know how to articulate various things in your copy in the right way. This isn’t easy because if you’re too direct, you might annoy them. Yet if you’re too indirect, your copy might not resonate with them.
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In this episode of the Web Canopy Studio Show, Tom is joined by Elliott Sitkins and Jason Smith to discuss the best use cases for AI when it comes to marketing.
A lot of people are just throwing a quick prompt at Chat GPT and publishing what comes out, which often ends up sounding pretty robotic. But you're about to discover how to use AI to boost your output tenfold without sacrificing any of the quality you're known for.
In this episode, we discuss:
How to ensure Chat GPT nails your brand voice so it doesn’t even sound like AI.A creative way to understand everything you need to know about your buyer persona in just 5-10 minutes.Little-known prompts that result in DALL·E producing life-like images. (Hint: It goes way beyond simply asking it for a “realistic photo.”)Plus a whole lot more AI-related goodness, including the crazy reason why we say “please” and “thank you” to Chat GPT! -
In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to discuss how you can use HubSpot to squeeze the most juice out of your email marketing efforts.
We cover:
Why HubSpot’s email marketing tool is so effective for B2B companiesHow to use personalization tokens to build a better rapport with your recipients (and how NOT to use them)The best way to conduct an email A/B split-test, including the ideal number of recipients per variation needed to achieve statistical significancePlus a whole lot more.
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