Episodes
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In this episode, we sit down with Giulio Tadeshi, founder and CEO of Tedeschi & Partners, a pioneering agency dedicated to representing women football/soccer players. While the world of football agency has historically focused on the menâs game, Giulio and his team have been advocating for female talent for nearly 12 years, pushing for fairer contracts, family planning rights, better visibility for players and early focus on post-retirement opportunities.
Giulio is a co-founder of the Italian Association of Football Agents and its Women's Football Delegate. In 2021, he wrote Inside the World of a Football Agent, critically analysing international regulations governing the industry.
Now with five international offices, 15 employees and over 160 women footballers on his books, Giulio chats with Val, Dave and Steve about the changing landscape of player compensation and representation now that womenâs football is starting to become big business on a global scale.
The WFF Podcast team also discuss what San Diego Wave can do with the $1.1 million Naomi Girma transfer fee within the NWSL's strict cost control rules.
And Steve and Dave agree to accompany Val on foot and by canoe on her quest to adopt the right NWSL team.
For more information about Tadeshi & Partners: visit https://www.tedeschiepartners.soccer/
Be sure to like and subscribe to our show! And follow us on LinkedIn for additional content (https://www.linkedin.com/company/the-women-s-football-finance-podcast)
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In this episode, the TWFFP team delve into the financial landscape of the often overlooked middle tiers of English women's football. In the spotlight are Chorley Women, a Tier 4 club with a humble budget but ambitious plans to drive revenue growth in order to push the team further along the professionalisation curve and higher up the pyramid. New club Chair, Jonny Slater, shares details of the club's strategy to grow sustainably and goes full 'open kimono' in sharing the club's detailed financial forecast for the 24/25 season.
Val, Dave, and Steve share their take (and Chorley managementâs first reaction) to the FA's new proposals to expand tiers 3 through 6 of the English women's pyramid and allow Professional Game Academy teams to parachute directly into Tier 4.
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Episodes manquant?
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To kick off 2025, Val, Dave and Steve catch up on some of womenâs football business news both big and small, from NWSL free agency to the un-naming of BOS Nation to WSL Panini sticker books.
The hosts are then joined by Associate Professor and football finance expert, Christina Philippou, who shares her knowledge of the football club valuation process and the key price adjustments buyers make to reflect differences between clubs â and how it all applies to womenâs football teams in Europe.
Follow the Women's Football Finance Podcast's LinkedIn page for additional content and data (at https://www.linkedin.com/company/the-women-s-football-finance-podcast)
Get in touch via LinkedIn, Blue Sky @twffpod.bsky.social or X @Twffpod.
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Val and Steve recap the big business & finance stories of the year in the world of global Women's Football. We catch up on attendance numbers, big efforts by Football Confederations, a new CBA in Spain, big gains in Australia, and other country-specific news around the USA, England, and beyond.
Then, Steve explains why he thinks Michele Kang is a big deal for the growth and future of women's football, with her investments going well beyond the clubs themselves. And Val highlights the forthcoming accessibility of all Women's Championship matches on Youtube, and questions its reach and impact on attendance.
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Val, Dave, and Steve are joined by Jennifer Haskel, Knowledge and Insights Lead in the Deloitte Business Sports Group, for a deep dive into Deloitte's research and projects on women's football, including their work on the:
FIFA's Women's Football Benchmarking Report (https://inside.fifa.com/womens-football/news/setting-the-pace-fifa-womens-football-benchmarking-report);the Deloitte Women's Football Money League (https://www.deloitte.com/uk/en/services/financial-advisory/analysis/deloitte-football-money-league-women.html); andthe Deloitte Annual Review of Football Finance (https://www.deloitte.com/content/dam/assets-zone2/uk/en/docs/services/financial-advisory/2024/deloitte-uk-annual-review-of-football-finance.pdfPlus, a lively co-host debate on whether the NWSL missed a golden financial opportunity by choosing the CPKC Stadium for the 2024 NWSL Championship Final over a larger venue in a bigger city (that would have been easier for Val to get to...).
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Val and Steve chat with Thayer Lavielle, Managing Director of The Wasserman Collective, about the increasing importance of commercial partnerships to the growth and sustainability of womenâs professional football. The Collective is a team within the broader Wasserman agency which focuses on producing publicly-shared research to support greater gender equity in all corners of sports and entertainment.
Thayer shares insights on the Return-on-Investment for brands investing in womenâs sports, and why womenâs leagues, teams, and athletes are now justified in seeking more value from commercial partners. They also discuss media visibility, social media's impact on sponsorship valuation, and appropriate tradeoffs to get butts in seats.
Before that discussion, Val, Dave, and Steve reflect on The Collective's latest report, Her Love of the Game (https://www.wearethecollective.com/her-love-of-the-game), exploring the growth of female sports fans, what they care about when brands sponsor their favorite teams, and their loyalty to brands that align with their values.
Dave and Steve also console Val on her daughter's decision to support Chelsea Women, and their excitement for upcoming international friendlies.
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This episode of The Womenâs Football Finance Podcast focuses on womenâs professional football in France, with the help of our guest Pedro Iriondo, former Deputy General Manager of Olympique de Marseille and General Manager of the womenâs football section.
Hosts Valerie Goldstein, Dave Powell and Steve Estes talk with Pedro about the constraints womenâs professional teams face in France, the various obstacles suppressing growth and how parent-clubs and the French Football Association can be both a help and a hindrance. They also discuss disparities in team operating budgets and player pay and Pedro offers insight into the tricky decision-making process around where a womenâs team plays its matches.
The team also analyses the new ÂŁ65M Sky / BBC broadcasting deal for the Womenâs Super League and Womenâs Championship in England, and provides some background on the development of womenâs professional football in France and how itâs currently performing on key growth metrics such as attendance and broadcast revenue.
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This episode of The Womenâs Football Finance Podcast delves into the world of sports broadcasting with the help of Hannah Brown, Co-CEO of Womenâs Sport at global sports-media giant, DAZN.
The team provide a peak into the world of broadcast "rights deals" and speak with Hannah on a wide range of topics, including DAZNâs bold strategy to be the first to build a large portfolio of womenâs football properties globally. She shares perspectives on the challenges and opportunities for broadcasters who are first to buy rights to a new sport or competition, how a broadcaster can reinforce clubs' efforts to grow their fanbase, being the first broadcaster to provide media visibility to the UEFA Womenâs Championâs League and the importance of leagues, broadcasters, sponsors, clubs and players all pulling in the same direction to build a great fan experience.
And whilst on a frolic of their own, co-hosts Valerie Goldstein, Dave Powell and Steve Estes spar over the new naming of NWSL Club "BOS Nation FC", and offer some free brand advice...
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In this episode of The Womenâs Football Finance Podcast, Paul Barber OBE, Chief Executive Officer of Brighton and Hove Albion Football Club, joins the pod.
We talk about his club's journey of investing in its womenâs team, from its decision in 2017 to apply for a club license and fully professionalise its womenâs team to its plans to build the first ever purpose-built womenâs football stadium in Europe. Paul describes the rationale behind Brighton's financial commitment to its womenâs team, including investing millions âahead of the revenue curveâ, and their path to financial sustainability. He also shared thoughts on the need for cost controls, lessons from North American sports leagues, the financial challenges of competing with the top teams in the WSL, and much else. Come for the pros and cons of playing in Crawley, stay for the discussion of changing-room toilets.
Hosts Valerie Goldstein, Dave Powell and Steve Estes also discuss the merits of possible solidarity payments between menâs and womenâs football, and how that could work.
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In this episode the Women's Football Finance Podcast team chats with Kelly Simmons OBE, who from 2018-2024 was Director of the Women's Professional Game in England. Capping her 30-year career at the FA, Kelly led the transformation of the Women's Super League from a largely semi-professional and amateur structure to arguably the best womenâs football league in the world.
Kelly shares the insider's view on how the BBC-Sky broadcast deal got done, including the "reach vs revenue" debate, and the evolution of womenâs professional football from being a large cost centre for The FA to what is now an independently owned and operated company that generates significant centralised revenue. She also offers her opinions on the impact of promotion and relegation on the bottom line, the controversial Saturday 3 PM blackout spot, and the lack of solidarity payments between menâs and womenâs football.
Also in this episode, the team offers a short recap of the history of women's football in England, and an overview of the key structural differences between the top women's leagues in England vs the United States, while kicking around their takes on salary caps and the glittering prize that could be a main attraction for capital investment in women's teams across Europe: the UEFA Women's Champions League.
Be sure to like, comment and subscribe! You can follow The Women's Football Finance Podcast at:
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The Women's Football Finance Podcast is a Pure Gold Projects production.
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In this episode of The Women's Football Finance podcast, hosts Valerie Goldstein, Dave Powell, and Steve Estes discuss the current financial landscape of women's professional football. With our guest, Kieran Maguire, we explore the key metrics for measuring the success of a women's professional football league - such as revenue, attendance, level of professionalisation, player wages and the value of broadcast deals. The conversation also highlights the impressive but uneven growth of the Women's Super League and Women's Championship in England, and notes the parallels between the women's professional game and a start-up business.
Be sure to like, comment and subscribe!
Follow The Women's Football Finance Podcast on:
LinkedIn
Youtube
Twitter
Facebook
The Women's Football Finance Podcast is a Pure Gold Projects production.
