Episodes
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Lucy Mann is the founder of Gunpowder Consulting Ltd. and the host of the podcast Small Spark Theory. Lucy's journey into the podcasting world began in 2017, inspired by a need to help agencies tackle new business challenges and driven by the principle of marginal gains, a concept she borrowed from elite athletes to apply to business strategies.
We discuss:
Invitations to speak at industry eventsInspiration from events, radio discussions, or conversationsBeing intentional about addressing audience needsRealisation of agency needs for new business and marketing strategies
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David Brear is the CEO of the renowned fintech challenger consultancy, 11:FS. Prepare for a rich dialogue filled with personal anecdotes, expert insights, and robust discussions about podcasting. David will dive into the Fintech Insider podcast's journeyâfrom its initial stages of strategically selecting guests to becoming the biggest fintech podcast globally, boasting over 28 million downloads.
We discuss:
The role of the podcast as the primary marketing toolThe Importance of having multiple hostsEngagement strategies: dialogue vs. monologuePrioritising content quality over technical excellenceAuthenticity and Brand Identity
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Episodes manquant?
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Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast.
In this episode, I speak with Alisha Lyndon, the CEO of Momentum ITSMA. Alisha explains how her company uses the power of podcasting to grow their business and foster a genuine connection with their audience and existing clients.
Whether you're considering starting a podcast or looking to improve your existing one, Alisha's insights today will help you bridge the gap to meaningful growth.
We discuss:
Strategies for creating derivative content from podcast episodesIntegration of podcasting into broader business activitiesThe importance of creating intentional, client-focused content
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Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast.
In this episode, I speak with Harry Morton, Founder and CEO of Lower Street Media.
With a focus on the newly released report called "Podcasting for Influence," Harry shares invaluable insights into why senior decision-makers consume podcasts, how they interact with audio content, and the profound impact of podcasts on brand influence and consideration.
We discuss:
The recent release of a report called Podcasting for InfluenceSenior leadership's preference for podcastsImpact of podcasting on brand favorability and considerationRecommendations for B2B brands to leverage podcasts as part of their growth strategy
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Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast.
In this episode, I speak with Fatima Zaidi, Founder & CEO at Quill, the founder and CEO of Quill, a full-service podcast production agency and CoHost, a measurement platform supporting brands in podcasting.
Fatima shares her expertise in the world of branded podcasts, discussing strategies for creating engaging content, promoting shows effectively, and measuring success through data-driven analytics. She provides insights into the challenges faced by B2B brands venturing into podcasting and offers valuable advice on overcoming these hurdles. Additionally, she delves into the future of branded podcasts and emerging trends that are shaping the industry.
We discuss:
The Importance of authenticity over mass downloadsHow to make an entertaining business podcastHow to grow your audience Use of podcasts as a lead generation and sales toolSecrets of podcast success
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Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast.
In this episode, I speak with Joe Hine, Partner at SI Partners and host of the "Inflection Points" podcast. We delved into the challenges of crafting engaging content in a niche market, building relationships through podcasting, and the delicate balance of adding value while respecting confidentiality.
We discuss:
The role of podcasting in building relationships with existing and potential clientsThe decision to involve Joe as an integral part of humanising the brandA deliberate focus on creating a niche audience rather than a general oneGuest selection process
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Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast.
In this episode, Iâm diving deep into the heart of business podcasting with Arielle Nissenblatt the self-described Podcast and Audio Person and Founder and Head Curator at EarBuds Podcast Collective.
The conversation will also shed light on the misconceptions surrounding ratings, reviews, and their impact on your podcast's visibility. We're talking trailers, playlists, and power moves for growing your listener baseâessential insights for anyone serious about podcasting.
If you're wondering about practical tips for your production, you won't be disappointed.
We also discuss:
The art of crafting captivating segmentsThe importance of storytelling and vulnerabilityThe role of collaborations and promo swapsUtilizing newsletters to reach potential listenersPitching to podcast apps for greater visibility
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Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast.
Today I speak with Ali Hussain the host of How to Grow a CMO podcast by The Marketing Practice. We uncover the strategic elements that make podcasting truly client-centric, the art of interviewing CMOs from someone of the most valuable B2B brands on the planet, and the crucial balance between an engaging host personality and the valuable insights of guests.
We also discuss:
The value of podcasting for consultancies and marketing agencies Podcasting as a way to contact hard-to-reach senior decision-makers.How podcasts can create a balanced vendor-client relationship.The future of B2B podcasting
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Welcome to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast. Today I speak with Laura Barnes, PR and communications lead at Wipro.
From launching Mimecast's âFishy Businessâ podcast with zero budget to creating a ripple effect in cybersecurity discussionsâLaura proved that with trust and a strategic approach, success isn't always in the numbers.
We discuss:
Launching the "Fishy Business" podcast with no budgetCreating engaging and Impactful podcast contentUsing the lack of a promotion budget for organic reachUtilising extensive research for high-quality episodesMeasuring Success for B2B Podcasts
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This week, I talked to Bob Sheard, the Founder of FreshBritain, who has been at the heart of some of the most transformative branding stories in the world.
Bob has a remarkable career, from rejuvenating world-famous brands like Leviâs and Dr. Martens to advising political powerhouses in India. His journey is a testament to the power of brand design.
From running ultra-marathons to reimagining advertising campaigns, Bob's journey is inspiring. Thatâs a word thatâs overused in media but Iâve interviewed hundreds of agency leaders and Bob is every bit as impressive as I heard he was and more.
We discuss:
How the skills and perspectives behind brand design can be a catalyst for solving global challenges, across all industries.How Bob's immersive approach, including running ultra-marathons, reshapes our understanding of brand influence and its profound impact on everything from politics to private equity.
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Barrie Brien is the Group CEO at Strat7. With over three decades spanning roles from Chairman to CFO, Barrie's leadership fingerprints are evident in businesses like Creston plc and the Unlimited Group. He is now CEO of STRAT7, a trailblazing firm bridging research and business consultancy, Barrie continues his passion for crafting world-class businesses that resonate value.
We discuss:
Helping clients navigate change with data analytics and growth strategyImportance of chemistry and culture in management teamInvestment in proprietary software platform and streamlining operationsMoving away from dictatorial leadership
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Tim Hughes is the CEO and founder at DLA ignite and the author of the book âSocial Sellingâ. He has been recognised by LinkedIn as one of the top-eight global sales experts to follow. Tim has earned his place as a key influencer by Onalytica. He has worked with many organisations to drive success in social selling and influencer marketing. He's also the co-author of 'Smarketing,' extending his insights beyond the corporate sphere.
We discuss:
The evolving role of personal branding in social selling strategiesThree key elements in social selling: profile, network, and content creationComparison of response rates in social selling vs. traditional methods
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Martin Palethourpe is an executive coach, team dynamic coach, conscious leadership program leader, and founder of be-unbounded.com and consciousleaders.earth - two UK-based global development consultancies.
Martin works with business leaders to unlock the brilliance of their minds and transform how they lead, work, and live
We discuss:
How to leverage influence to promote as a force for goodBalancing business influence and social responsibilityNavigating conflicts between shareholder responsibility and social obligationsEnsuring authenticity in corporate social responsibility
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Michelle Goodall is Chief Marketing Officer at Guild, a platform for professional communities and networking.
Sheâs responsible for driving growth and business expansion of the community. She also has over 20 years experience in marketing, digital and communications - both client-side, agency-side and as a consultant.
In previous roles, sheâs worked with some of the worldâs most recognisable brands including Unilever, the BBC, Viacom, Direct Line and General Mills, to name just a few.
Mentioned in the episode - Guildâs Periodic Table of Community Strategy: https://guild.co/blog/periodic-table-community-strategy/
We discuss:
How and why brands should build a community Digital vs physical - The best places to build a communityThe critical pillars of effective community buildingThe power of a well articulated vision
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Allyson Klein is a principal at Arena Marketing, a leading marketing agency serving the technology industry.
She leads marketing strategic counsel and messaging practices working with both tech titans and scrappy startups on their next big marketing move.
Before that, she was the VP of Global Communications and Marketing for Micron, one of the largest semiconductor manufacturers on the planet and Intel, where she held several senior positions for over 23 years.
We discuss:
Utilising influence to climb the corporate ladderDefining what constitutes a great career in a multinational businessUnderstanding the importance of brand positioningImplementing and adapting to new strategies
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Andrew Grill is The Actionable Futurist. He gives actionable advice to help any audience harness digital technologies to achieve their corporate goals with a near-term focus. Andrew has a new book coming out in 2023 called Digitally Curious.
Andrew is a highly sought after Keynote Speaker on topics like Web3, The Metaverse, Cryptocurrencies, NFTs, Blockchain, The Future of Work and Generative AI. He is a former IBM Managing Partner. He ran Kred, an influencer marketing platform before becoming an influencer himself.
We discuss:
What makes a great B2B influencerDigital curiosity and the marketing applications for AIHow the best B2B businesses deliver successful influencer campaignsThe best ways to reach out to influencers and utilise content channels
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Rose Bentley is the Group Director of Clients and strategy at Propeller Group. They use a combination of Earned PR, Owned Content, Business Development and Planned Events to help their clients grow by reaching and engaging with the people who matter.
Prior to this, she was Global head of Reputation for Wolff Olins for over 10 years, a global brand consultancy.
Rose builds senior networks and partnerships for CEOs and other senior leaders across Europe, the US, The Middle East and India. She has also been a TV presenter, journalist and was a finalist on Masterchef.
We discuss:
What CEOs are trying to achieve by becoming more influentialHow the best leaders grow their influence and build a reputationWhat will define the next generation of great company leaders The reason why influence is not just about fame, but also consideration
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Mark Choueke is a best-selling author. He wrote Boring to Brave, the bravery as a strategic mindset transforming B2B marketing. Mark was former editor of Marketing Week and has held several senior positions in big B2B businesses.
He helps the bravest B2B businesses build distinct, dynamic and dominant brands that win market share
We discuss:
The 5 principles of growth to maximize mind shareThe conditions we need to be brave and creativeWhat the best CEOs consistently do to achieve successThe most common struggles entrepreneurs face and how to tackle them
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Katy Howell is ââthe CEO of the social media agency, Immediate Future. Katy has run the agency for 19 years and has helped clients from Fujitsu, lastminute.com, Thomson Reuters, Google, Diageo and Sony Music, to name a few.
She has appeared on the BBC news, various TV and Radio programmes and is widely considered an authority on social marketing.
Katy speaks at conferences, runs masterclasses and has co-authored 5 books on social media and is a regular contributor to the press.
We discuss:
How she became one of the most influential social media expertsThe dimensions of influence that matter mostThe key pillars to growing your influence over timeThe component parts of doing social media well for B2B brands
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Jennifer Kattar is Head of Marketing for Realtime Agency, an independent digital ads performance agency built on a passion for data and measurement.
Jennifer is also a highly sought-after fashion influencer herself, amassing millions of views on Tiktok and Instagram. She was recently named one of the 20 most influential women in marketing.
We Discuss:
Where influencer marketing is today and the opportunities for brandsWhat defines a great influencer campaignThe âcreator valuesâ every influencer campaign must be built onHow influencer marketing can help you through the funnel
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