Episodes
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About Nathan Gotch: Nathan Gotch is an SEO expert with over a decade of experience and a proven track record leading hundreds of successful campaigns. He is the founder of Gotch SEO Academy, widely recognized as the leading training platform for SEO agencies, and Rankability, a content optimization tool designed specifically for agencies. Nathan is also the author of The SEO Entrepreneur, and his work is frequently featured on industry-leading platforms like Semrush, Ahrefs, and Search Engine Journal. Through his training programs, Nathan has helped countless SEO professionals systematize and scale their efforts with real-world results. His mission is simple: help agencies grow faster and smarter with specialized, repeatable SEO systems.
In this episode, Ted and Nathan Gotch discuss:
The importance of niching down in digital marketingChallenges and solutions in running a scalable SEO agencyContent marketing strategies tailored for specific industriesDifferences in SEO tactics across service-based niches like HVACKey Takeaways:
Specializing in a specific niche, such as HVAC, allows for a deeply aligned strategy across marketing, sales, and fulfillment, leading to more predictable results and smoother operations.Many SEO agencies initially grow by taking any client they can, but long-term growth and sustainability require defining a clear ideal client profile and aligning all efforts toward it.Achieving visibility in the HVAC space means understanding and dominating multiple SERP layers like local service ads, the local pack, paid search, and organic listings simultaneously.The most effective strategy to generate reviews is by incentivizing technicians to ask in person at the point of service, which creates immediate compliance and consistent review flow."The companies that have the most reviews, they are religious about asking for reviews, and they do it in a way that I don't want to say is pressuring, but they ask right on the spot." — Nathan Gotch
Connect with Nathan Gotch:
Website: https://nathangotch.com/
YouTube: https://www.youtube.com/@nathangotch
LinkedIn: https://www.linkedin.com/in/nathangotch/
Twitter: https://x.com/nathangotch
Facebook: https://www.facebook.com/nathangotch
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Ian Mason: Ian Mason is a seasoned digital marketing strategist with over 12 years of experience helping law firms and service-based businesses grow through targeted SEO, Local Services Ads, and high-converting paid media campaigns. Known for transforming Google Business Profile visibility from 2% to 95% and driving over 2,000-position gains in search rankings, Ian delivers measurable, revenue-focused results. His work spans national and local firms across practice areas, blending technical expertise with client-first strategy to turn marketing spend into consistent lead flow. Ian has held senior roles at Glimmer Marketing, ZillaMetrics, and Law Firm Marketing Pros, and continues to build scalable strategies rooted in data, intent, and trust.
In this episode, Ted and Ian Mason discuss:
How law firms can improve their digital marketing presenceThe role of the intake process optimization in converting leadsStrategies for effective use of Google Business Profiles and Local Services AdsImportance of targeted SEO and social media for client acquisitionKey Takeaways:
A fully optimized Google Business Profile with accurate categories, updated photos, and consistent contact information is foundational to performing well in Local Services Ads and outranking competitors.A surprising number of law firms lose high-quality leads due to underperforming intake teams that mishandle calls, fail to express empathy, or leave prospects on long holds without follow-up.Creating content that targets very specific search intents, such as people seeking divorce from a narcissistic partner, can outperform general legal SEO strategies and drive highly qualified traffic.A steady stream of client reviews, especially captured at moments of satisfaction, plays a critical role in boosting both visibility and credibility in search results and lead generation platforms."You have to have reviews, and you have to have a lot of them, and it doesn't necessarily matter if you have, you know, a 4.5 star rating—that's okay—but you have to have more reviews than your competitors." — Ian Mason
Connect with Ian Mason:
Website: https://ianmason.net/
LinkedIn: https://www.linkedin.com/in/ianbmason/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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Episodes manquant?
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About Brooke Lively: Brooke Lively is a CFO, speaker, and profitability strategist who helps fast-growing service-based businesses gain clarity and control over their financial future. She is the founder of Cathedral Capital, a team of outsourced CFOs and profitability experts who specialize in turning complex financials into actionable strategies for sustainable, predictable growth. With an MBA in Investments and Corporate Finance and a track record of helping clients achieve dramatic revenue and profit increases, Brooke brings sharp insight, candor, and a touch of humor to everything she does. She is also the author of the 6 Key Numbers book series and a sought-after keynote speaker on financial strategy and growth.
In this episode, Ted and Brooke Lively discuss:
Navigating business growth through financial strategyAddressing the root causes of cash flow problemsThe human challenges of delegation and leadershipBuilding a scalable business infrastructureKey Takeaways:
Law firms can transcend their current limitations by shifting from a solo-operator mindset to a strategic approach that embraces data-driven leadership, interdisciplinary team building, and systematic delegation of critical business functions.Transforming a law firm's profitability requires moving beyond intuitive decision-making to a comprehensive financial analysis that meticulously tracks performance metrics, reveals conversion rate inefficiencies, and provides actionable insights across marketing, billing, and client acquisition channels.Resolving persistent productivity and billing challenges demands a holistic examination of organizational structures, recognizing that performance issues stem not from individual shortcomings but from misaligned compensation models, inadequate training protocols, and deeply ingrained cultural dynamics.Sustainable law firm growth hinges on a disciplined, data-driven approach to marketing investment, where leaders consistently evaluate campaign performance, ruthlessly eliminate underperforming initiatives, and strategically reallocate resources to maximize return on marketing expenditures."Every law firm is different. They are all unique snowflakes. No two are alike, and what we are really good at is meeting our clients where they are and understanding their individual pain points." — Brooke Lively
Connect with Brooke Lively:
Website: https://cathcap.com/ & https://brookelively.com/
Books: https://brookelively.com/books/
LinkedIn: https://www.linkedin.com/in/brookelively/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Richart Ruddie: Richart Ruddie is a serial founder and entrepreneur. After selling the largest online reputation management and branding agency, he started Captain Compliance, a leading data privacy and compliance software suite of tools.
In this episode, Ted and Richart Ruddie discuss:
Navigating increasing regulations around online data privacy and complianceUnderstanding legal vulnerabilities tied to digital marketing technologiesAdopting proactive measures to reduce exposure to data-related lawsuitsLeveraging software to automate and adapt privacy management across jurisdictionsKey Takeaways:
Businesses can unknowingly violate old or obscure laws like the Video Privacy Protection Act simply by embedding videos on their website that collect user data without fully disclosing or obtaining consent, making them vulnerable to lawsuits from opportunistic law firms.Major companies like Honda have faced regulatory penalties not because they lacked consent software, but because their tools were incorrectly configured, proving that technical implementation details can be just as legally significant as having compliance systems in place.In states like Washington, strict laws such as the My Health My Data Act require user consent to expire after 364 days, which means businesses must actively re-secure user permissions annually or risk breaching data retention regulations.By developing tools like adaptive privacy notices, dynamic cookie banners, and fully automated data subject access request portals, Captain Compliance helps businesses stay continuously compliant across different jurisdictions without requiring constant legal oversight or manual updates."Even if the client is checking the box saying, I have the software, they have to make sure that it’s configured right if they want to avoid fines and litigation." — Richart Ruddie
Connect with Richart Ruddie:
Website: https://captaincompliance.com
LinkedIn: https://www.linkedin.com/in/richartruddie/ & https://www.linkedin.com/company/captain-compliance/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Sasha Berson: Sasha Berson is the Chief Growth Officer at Grow Law Firm, where his team is working toward helping over 2,000 law firms double their revenue through data-driven marketing strategies.
In this episode, Ted and Sasha Berson discuss:
Marketing strategies for law firms in competitive marketsEvolving search behaviors and the impact of generative AIROI expectations from legal marketing investmentsGeographic and economic factors in legal business growthKey Takeaways:
Law firms that commit to expert-led SEO strategies—especially in moderately competitive markets—can potentially achieve exceptionally high ROI within the first year, with long-term growth accelerating as their digital presence strengthens.To appear in answers from platforms like ChatGPT and Google's Gemini, law firms must first rank highly on Google and reputable legal directories, as generative AI tools primarily source their responses from existing search and directory listings.Directory placements such as Super Lawyers and Avvo are essential, not only because they drive traffic directly but also because they influence both traditional SEO visibility and how AI engines determine top legal results.Legal professionals practicing in less saturated, smaller markets can often achieve ROI that varies dramatically by market complexity, with some markets offering substantially higher returns compared to crowded metropolitan areas, presenting a compelling strategic incentive for location-based firm growth."Most cases, not all cases, but most cases, do not go to the best lawyers. They go to the best marketers." — Sasha Berson
Connect with Sasha Berson:
Website: https://growlawfirm.com/
Show: GLF Podcast: https://podcasts.apple.com/us/podcast/glf-podcast/id1653795167
YouTube: https://www.youtube.com/@growlawfirm
LinkedIn: https://www.linkedin.com/in/aleksanderberson/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Ray Lakhani: Ray Lakhani is the co-founder and CEO of Lawthentic Media, a specialized social media agency focused on helping law firms and attorneys create a strong online presence. After starting his entrepreneurial journey in 2020 with a different company, Ray shifted his focus to the legal industry in 2022, realizing the potential for targeted, high-quality content in this niche. Lawthentic Media merges creative storytelling with strategic social media management, providing attorneys with the tools they need to grow their brands, attract clients, and engage with their communities.
In this episode, Ted and Ray Lakhani discuss:
Building authentic content strategies for law firms through storytelling and personalityCapturing and editing high-volume video content for long-term campaign useLeveraging location-based social media ads and platform trends to increase visibilityReacting to timely news events as a tool for organic client acquisitionKey Takeaways:
Lawthentic Media’s 12-month campaigns involve an intensive three-month ramp-up phase, followed by recurring film sessions where up to 75 customized, on-brand videos are created in a single day using mood boards, scripts, and detailed itineraries.Law firms are seeing massive engagement by mixing polished content with casual, self-recorded TikTok videos, often filmed with iPhones on the fly, because modern audiences crave raw, relatable moments over overly-produced visuals.Allocating around 30% of a legal marketing budget specifically to content promotion ensures that even great content actually gets seen, turning a strong visual brand into local influence and, ultimately, new leads.Staying plugged into local news through tools like NewsBreak allows firms to instantly react with timely, branded posts, like one Facebook video that yielded 12K views, six case signups, and local TV coverage in under 48 hours."When we work with our clientele, we don't actually use teleprompters... We don't like using them. We don't come in and make TV commercials; we make social media content. We come in with prompts and ideas, and what we do is allow the client to express themselves." — Ray Lakhani
Connect with Ray Lakhani:
Website: http://lawthenticmedia.com/
Instagram: https://www.instagram.com/lawthenticmedia/ & https://www.instagram.com/raymakesmedia/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Bill Rice: Bill Rice is a seasoned entrepreneur and marketing expert with over 20 years of experience in lead generation, digital marketing, and business growth. His journey began in counterespionage as an Air Force Officer before transitioning into the business world, where he has successfully built and sold multiple companies.
As the founder of Kaleidico and Bill Rice Strategy Group, he specializes in helping fintech companies develop effective lead generation strategies and optimize their sales operations. His expertise spans from the early days of digital marketing (pre-Google and Facebook) to modern AI-driven marketing solutions.
In this episode, Ted and Bill Rice discuss:
Digital lead generation strategies across industriesEntrepreneurial journey in marketing and technologySpecialized marketing services for niche professional marketsWebsite and digital asset development for professional servicesKey Takeaways:
Successful digital lead generation requires a well-researched approach that deeply understands consumer behavior, pain points, and decision-making within specific verticals like mortgage lending, legal services, and senior living.An effective marketing strategy relies on a fully integrated, multi-channel approach—blending PPC, SEO, content, email, and targeted social media to create a cohesive lead generation and engagement ecosystem.In today’s fast-changing business landscape, marketing agencies must craft agile, adaptive strategies capable of quickly pivoting in response to market shifts, technological disruptions, and evolving consumer expectations.The future of digital marketing lies in developing conversion-optimized platforms that not only drive high-quality leads but also give clients full ownership, transparency, and the flexibility to scale their digital infrastructure as their businesses grow."They never like to hear me say this—but essentially, attorneys are salespeople. They do a lot of networking... a lot of connecting with folks. In the course of doing that, people search for their names. So LSAs are really effective for getting the people they've talked to... or networked with... or getting referrals." — Bill Rice
Connect with Bill Rice:
Website: https://billricestrategy.com/ & https://kaleidico.com
YouTube: https://www.youtube.com/channel/UCybXcF5WUxxwjhefKItztsA
LinkedIn: https://www.linkedin.com/in/billrice/
Twitter: https://x.com/billrice
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Andrew Stickel: Andrew Stickel is a marketing strategist, author, and the Owner and Chief Marketing Officer of SMB Team and Co-Founder of Social Firestarter, LLC, specializing in helping lawyers grow their firms through innovative digital marketing strategies. With over a decade of experience, he has worked with hundreds of law firms, generating thousands of leads and millions in revenue. He is also the co-host of The Law Firm Growth Acceleration Podcast alongside Bill Hauser, where they share expert strategies to help lawyers build highly profitable, self-sustaining practices. A firm believer in radical responsibility, Andrew teaches lawyers how to stand out using psychology-driven marketing, social media strategies, and branding techniques beyond traditional methods.
In this episode, Ted and Andrew Stickel discuss:
How unexpected career shifts can lead to successUnderstanding and articulating client problemsHow taking full ownership leads to better resultsThe role of psychology in marketingKey Takeaways:
Articulating a client's problem better than they can themselves instantly builds trust, positioning you as the expert who truly understands their challenges and needs.Taking full responsibility for client outcomes shifts your business approach from blaming external factors to proactively improving your systems, messaging, and overall service delivery.Creating engaging content works best when it resonates emotionally with the audience, making them feel understood rather than feeling like they are being sold to.Business growth happens naturally when you stop focusing on surface-level issues, dig deeper into the real problems holding you back, and implement strategic solutions that address the root cause."Marketing is reacting. Business, in general, is reacting, right? Because if you're just guessing at things, you're going to get stuff wrong all the time." — Andrew Stickel
Connect with Andrew Stickel:
Website: https://www.andrewstickel.com/ & https://smbteam.com/
Email: [email protected]
YouTube: https://www.youtube.com/@AndrewStickel
Linktree: https://linktr.ee/andrewstickel
LinkedIn: https://www.linkedin.com/in/andrewstickel/
Facebook: https://www.facebook.com/groups/marketingforlawyers
TikTok: https://tiktok.com/@andrew.stickel
Instagram: https://instagram.com/andrew.stickel
The Law Firm Growth Acceleration Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-growth-acceleration-podcast/id1777074804
Traffic to Leads Information and Links:
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Jon Sneider: Jon Sneider is the founder and president of Wild Gravity, a multi-award-winning creative production agency disrupting the advertising industry. A veteran marketing executive, Sneider has led global campaigns for brands like L.L.Bean, Windows, and Redfin, where he experienced firsthand the inefficiencies of traditional agencies. Determined to create a faster, more cost-effective approach, he built Wild Gravity to streamline creative services, production, post-production, and CGI under one roof. His upcoming book, Hacking Advertising, provides a blueprint for brands to bypass the outdated agency model and produce world-class ads without unnecessary costs and delays. Today, Sneider and his team work with industry giants like Amazon, Microsoft, Hasbro, and the NBA, proving that great advertising doesn’t have to be slow, expensive, or complicated.
In this episode, Ted and Jon Sneider discuss:
Evolution of advertising models and the inefficiencies of traditional agenciesRole of creative production agencies in delivering faster, more cost-effective ad campaignsImportance of five key advertising metrics in measuring campaign successStrategies for businesses of all sizes to streamline ad creation without sacrificing qualityKey Takeaways:
Many traditional advertising agencies operate inefficiently by outsourcing production, leading to long timelines and high costs, whereas companies like Wild Gravity consolidate all services under one roof to speed up the process and lower expenses.The most successful advertisements score highly across the "Five Magic Metrics"—breakthrough, brand/product recall, message recall, likability, and purchase intent—ensuring they are not just memorable but also drive actual business results.Large enterprises like Microsoft are increasingly moving away from legacy agency models in favor of more agile creative production studios that can deliver high-quality content in weeks rather than months.Businesses looking to optimize their advertising strategy should consider building an internal creative team, eliminating unnecessary agency services like strategy and focus group testing, and shifting toward a direct-to-production approach for faster and more effective content creation."Instead of focus group testing, the best focus group is the market—you can see how the market responds." — Jon Sneider
Connect with Jon Sneider:
Website: https://www.wildgravity.net/
Book: Hacking Advertising: https://hackingadvertising.com/
LinkedIn: https://www.linkedin.com/in/sneider/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Jeremy Corray: Jeremy is an Emmy and Golden Gavel-winning producer who has been creating commercials and digital video content strategies for over 20 years for Fortune 500 companies and law firms across the country. As a digital content creator, he has extensive experience in producing branded entertainment, digital distribution, community management, and consumer licensing. Currently serving as Executive Vice President at Coolfire Studios, he leads campaigns that drive targeted audiences to interact with branded content in meaningful ways—boosting traffic and accelerating conversions.
In this episode, Ted and Jeremy Corray discuss:
Content marketing as a powerful tool for audience engagementAuthenticity and personality as key factors in brandingVideo storytelling as a way to build trust and credibilityEvolving strategies for standing out in competitive industriesKey Takeaways:
Creative, personality-driven content can make businesses more relatable by using engaging formats like casual discussions, food shows, or storytelling-based video series to break through traditional marketing noise and build stronger audience connections.A well-executed content strategy can establish authority and open unexpected opportunities, where niche content can evolve into larger speaking engagements, media features, and brand recognition that extends far beyond initial expectations.Many businesses rely too heavily on traditional ads without creating genuine engagement, but blending education, entertainment, and personal storytelling into marketing strategies helps connect with audiences on a deeper level.Investing in high-quality video content is crucial for standing out in increasingly competitive industries, especially as larger or out-of-market firms enter new spaces, making creative and high-production storytelling a key advantage."So how do you get attention in a world where no one wakes up and says, 'I can't wait to watch any lawyer commercials. Where are they at? Give them to me, right? I want them, right?' You've got to build a little bit of trust, build a little credibility before you start talking." — Jeremy Corray
Connect with Jeremy Corray:
Website: https://coolfire.com/lawstars/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/jeremy-corray-027b8027/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Carl Downey: Carl Downey is a Fractional Chief Marketing Officer (CMO) and founder of Complete Law Marketing (CLM), specializing in legal marketing. With over 20 years of experience, he helps law firms optimize marketing strategies, improve lead generation, and drive revenue growth. His expertise spans digital and traditional advertising, including SEO, PPC, social media, TV, radio, and billboards. By partnering with CLM, firms gain a seasoned strategist who ensures marketing investments are effective and measurable, allowing lawyers to focus on their practice while he handles the complexities of advertising and agency management.
In this episode, Ted and Carl Downey discuss:
The value of a fractional CMO for law firmsManaging and optimizing marketing agenciesEffective digital and traditional legal marketing strategiesUsing data and KPIs to drive better marketing decisionsKey Takeaways:
Many law firms struggle to measure their marketing effectiveness, but by extracting data from CRMs and analyzing it in a structured way, they can identify which channels are generating valuable cases and which are draining their budgets.Establishing a strong niche and refining brand messaging, like positioning a firm around child welfare law, not only increases credibility and visibility but also attracts higher-value clients willing to pay premium rates.While often overlooked in legal marketing, social media has proven to be a powerful client acquisition tool, with some firms generating 20-30% of their cases purely through Instagram and other platforms.With so many marketing agencies overpromising and underdelivering, law firms must take a proactive approach by vetting potential partners, demanding client references, and continuously monitoring performance to ensure accountability."Most law firms are doing the spray-and-pray approach of marketing—they see something that they heard was working for somebody else, try it, spend money on it… and often find success, but don’t know why. Since they don’t know why, they can’t strategically place more marketing dollars in a particular category." — Carl Downey
Connect with Carl Downey:
Website: http://www.completelawmarketing.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/carldowney/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Andrew Orlander: Andrew Orlander is one of the founding partners at Razor Rank, a full service digital marketing agency. He is a frequent speaker at MTMP and PILMMA conferences. He has extensive knowledge in technical SEO and Google Ads advertising for law firms.
In this episode, Ted and Andrew Orlander discuss:
The importance of attribution in digital marketingOptimizing Google Ads for law firmsThe role of AI in PPC performanceChallenges in legal marketing data integrationKey Takeaways:
Most law firms unknowingly waste a significant portion of their Google Ads budget because they rely on basic conversion tracking that treats all phone calls, form submissions, and chats as valuable leads, even though many do not turn into signed cases.Full Circle Attribution is a system that allows law firms to send real-time case outcome data back to Google, enabling the platform’s AI to refine targeting and deliver higher-quality leads at a lower cost.One law firm using Full Circle Attribution was able to scale its Google Ads spend from $80,000 to $890,000 per month while simultaneously reducing its cost per acquisition by nearly 50%, proving that better data leads to better ad performance.Despite the massive benefits of optimizing for cost per acquisition instead of cost per lead, only about 1% of law firms are implementing this approach correctly, meaning most firms are missing out on substantial growth and cost savings."Google is just trying to do the best they can based on the information you're giving them. If you know how to give them the right information, you will be shocked at how well you can do." — Andrew Orlander
Connect with Andrew Orlander:
Website: https://razorrank.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/andrew-orlander-6b66b05/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Shamil Shamilov: Shamil Shamilov is the founder of dNovo Group, a digital marketing agency specializing in online marketing solutions for law firms, medical clinics, home improvement companies, and other service businesses in North America. With 13 years of digital marketing under his belt, Shamil understands that every industry and business requires an individual approach. As such, he works closely with his clients to understand the intricacies of their businesses and provide them with a personalized digital marketing strategy that includes SEO, PPC, web design, content, and much more.
In this episode, Ted and Shamil Shamilov discuss:
Challenges businesses face in converting leads into paying clientsStrategies for optimizing websites for performance and SEOTransparency and trust in client-agency relationshipsThe evolving role of AI and automation in digital marketingKey Takeaways:
Businesses often lose potential clients not because of poor marketing but due to weak intake and follow-up processes, making it crucial to respond quickly and persistently across multiple channels.Pre-built website templates may seem convenient, but they often slow down site performance and hurt SEO rankings, which is why custom-built WordPress sites with clean code are a far superior long-term solution.Locking clients into long-term contracts may provide short-term security, but operating on a month-to-month model forces marketing agencies to consistently deliver results and build trust through accountability.Many businesses underestimate the power of online reputation management, but proactively collecting positive reviews and addressing negative ones can significantly improve credibility and lead generation success."It's not about being perfect; it's about continuously doing it right, like a routine. Persistence beats resistance." — Shamil Shamilov
Connect with Shamil Shamilov:
Website: https://dnovogroup.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/company/dnovo-group-digital-marketing-seo-agency/ & https://www.linkedin.com/in/shamil-shamilov/
Facebook: https://www.facebook.com/dNOVOGroup/
Instagram: https://www.instagram.com/dnovogroup/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Charley Mann: Charley Mann is the host of "They Don't Teach This in Law School" and founder of Law Firm Alchemy, providing resources and coaching for law firm growth. Charley has extensive experience in the legal industry, guiding law firm owners to optimize their practices and achieve success. He emphasizes networking, providing value, and maintaining strong client relationships, focusing on both business operations and personal growth. Known for his approachable demeanor and deep industry knowledge, Charley values integrity, transparency, and genuine connections.
In this episode, Ted and Charley Mann discuss:
How law firm owners can scale their business while avoiding common pitfallsWhy shifting from lawyer to entrepreneur is essential for successThe key business skills every law firm owner must masterThe biggest challenges law firm owners face and how to overcome themKey Takeaways:
Law firm owners who spend most of their time on legal work should gradually shift to spend at least half their time on business development, as this transition is key to scaling beyond a solo or small firm.Focusing too much on weekly revenue fluctuations can create unnecessary stress and short-term decision-making, so law firm owners should shift to tracking monthly and quarterly financial trends for a clearer growth strategy.Many law firms struggle with financial instability because they only track cash flow and not total case value, but monitoring both allows for better hiring, budgeting, and long-term planning.Hiring entry-level support staff can free up time, but true business leverage comes from bringing in experienced paralegals or associate attorneys who can handle nearly all legal production work, allowing the owner to focus on strategy.“A lot of times, they feel like, ‘Oh, I've got this great family atmosphere in the firm.’ But it's not a family—it's a business, and we’ve got to help them change that mindset." — Charley Mann
Connect with Charley Mann:
Website: https://www.lawfirmalchemy.com/
Email: [email protected]
Show: They Don't Teach This in Law School: https://podcasts.apple.com/us/podcast/they-dont-teach-this-in-law-school/id1640557971
LinkedIn: https://www.linkedin.com/in/charleymann/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Chad Kerby: Chad Kerby is the author of Speak and Get What You Want and host of the podcast by the same name. A seasoned speaker and communication expert, Chad has traveled the globe inspiring business leaders and entrepreneurs to harness the power of effective communication to drive action and achieve their goals. With a career that’s taken him to stages alongside world-renowned figures like former presidents, Dave Ramsey, Ryan Deiss, Simon Sinek, and more, Chad is passionate about teaching others how to communicate with clarity, influence, and purpose. When he’s not speaking or coaching, Chad is devoted to his greatest adventure—his family. He’s married to the love of his life, Cassie and together they have nine amazing children.
In this episode, Ted and Chad Kerby discuss:
Effective communication in business and leadershipCommon communication mistakes that hinder successStrategies for engaging an audience and delivering a powerful messageHow clear messaging can drive business growth and personal successKey Takeaways:
Many professionals fall into the "credential trap," where they feel the need to list their accomplishments upfront to gain credibility, but this often backfires because audiences care more about how a speaker can solve their problems than about their background.Overloading people with excessive details, also known as the "too much information trap," can cause audiences to disengage because people naturally resist thinking too hard, making it essential to simplify messages and focus on what truly matters to them.The most effective communicators prioritize their audience’s needs and interests over their own, structuring their message in a way that immediately captures attention and creates a connection before establishing their own credibility later.Business leaders struggling with retention often fail to link company initiatives to team benefits. Shifting focus to highlight employee wins instead of corporate goals can significantly boost engagement and loyalty."The ability to speak is not an art. It’s a science, and you can learn it, and you can become good at it and be effective at speaking." — Chad Kerby
Connect with Chad Kerby:
Website: http://speakandgetwhatyouwant.com/
Email: [email protected]
Book: Speak and Get What You Want: https://www.amazon.com/Speak-Get-What-You-Want/dp/B0D4S5DTFP
Show: Speak And Get What You Want: https://podcasts.apple.com/us/podcast/speak-and-get-what-you-want/id1754434603
LinkedIn: https://www.linkedin.com/in/chadkerby/
Instagram: https://www.instagram.com/speakandgetwhatyouwant/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About RJon Robins: RJon Robins is a trailblazing entrepreneur, attorney, and bestselling author who has transformed the lives of thousands of business owners by helping them break the seven-figure barrier. He is the founder of How to Manage a Small Law Firm, a company that has propelled over 600 law firms to achieve remarkable operational and financial success. RJon’s journey from financial hardship to building multiple eight-figure businesses exemplifies his commitment to sustainable growth and empowering others. Known for his unique approach to business and his ability to turn adversity into strength, RJon’s work continues to inspire entrepreneurs to embrace clarity and take bold action.
In this episode, Ted and RJon Robins discuss:
Scaling small law firms effectivelyAligning business goals with core valuesAchieving growth by reducing workloadOptimizing key functions like marketing, sales, and staffingKey Takeaways:
Law firm owners can double or even surpass their revenue by delegating essential tasks to specialized hires, such as non-attorney salespeople, who can focus full-time on converting leads and nurturing client relationships.Establishing and promoting clear core values ensures alignment with the right clients and staff while minimizing wasted effort on mismatched prospects and unproductive team members.Delegating tasks in areas where the owner excels allows for effective training and monitoring of new hires, enabling the business to scale with confidence while maintaining quality.Structured processes for marketing, sales, staffing, and financial controls create a foundation for sustainable growth, empowering owners to focus on strategy rather than being consumed by daily operations."Most law firm owners could make a lot more money if they would be willing to work less." — RJon Robins
Connect with RJon Robins:
Website: https://howtomanageasmalllawfirm.com/ & https://profitfirstforlawyers.com/
Email: [email protected]
Book: https://www.amazon.com/stores/author/B0CCSYNQD9
YouTube: https://www.youtube.com/user/HTMASLF/videos
Facebook: https://www.facebook.com/HowToManageASmallLawFirm
Instagram: https://www.instagram.com/howtomanageasmalllawfirm/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Wes Lungwitz: Wes Lungwitz is the Managing Partner and Co-Founder at Civille, a digital tech company for law firms. He has worked in the digital space for over a decade, specializing in SEO and content marketing.
In this episode, Ted and Wes Lungwitz discuss:
The role of ultra-fast, mobile-first websites in driving lead conversionsLeveraging SEO, content marketing, and local search tools to increase visibilityThe transformative impact of CRM integration on lead managementAdapting to AI and evolving trends in digital advertising for law firmsKey Takeaways:
Proprietary website optimization with a mobile-first design and streamlined WordPress framework ensures fast load times, green Google PageSpeed Insights scores, and better search rankings.SEO strategies leverage in-depth keyword research and legal-specific content written by professionals like paralegals to meet compliance needs and ensure accuracy beyond what AI-generated content can provide.CRM integration bridges gaps in lead management by seamlessly connecting website-generated leads with case management systems, streamlining client acquisition and tracking.Active Google Business Profile optimization, including responding to reviews, posting updates, and refining services, helps firms rank higher locally and engage with potential clients effectively."With the emergence of AI content, outsourcing content, and everything else, we just feel like, in the legal space—and I'm sure attorneys feel this way too—you shouldn't just have AI or anybody else writing your content, because there's a lot on the line, and it has to be correct." — Wes Lungwitz
Connect with Wes Lungwitz:
Website: https://getciville.com/
Email: [email protected]
Instagram: https://www.instagram.com/getciville
TikTok: https://www.tiktok.com/@getciville
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Alex Melen: Alex Melen is an award-winning entrepreneur, keynote speaker, best-selling author, and early digital pioneer. He is the co-founder of SmartSites, a digital marketing agency that has grown from a handful of digital visionaries to a team of over four hundred full-time employees, spanning six offices worldwide.
SmartSites has been featured in AdWeek and the Inc. 5000 for numerous consecutive years as one of the fastest-growing digital agencies. SmartSites continues to be America’s top-rated digital marketing agency with a data-driven and customer-centric approach applicable to every industry.
Alex is a sought-after thought leader in the digital space, keynoting almost one hundred conferences in the span of the last three decades. He has also been featured in dozens of publications including Business Week’s Top 25 Entrepreneurs, Forbes, Bloomberg, NPR, and more.
In this episode, Ted and Alex Melen discuss:
Adapting to rapid changes in digital marketingEffective strategies for scaling businessesDecline in consumer brand loyalty post-COVIDImportance of agility in marketing and technologyKey Takeaways:
Despite increasing costs and decreasing conversion rates, paid search on platforms like Google remains the most effective way to capture in-market demand, particularly for SMBs.E-commerce businesses can scale more effectively than service-oriented companies because they are not constrained by operational limits like staffing or time.Google’s move to eliminate credit card payments for ads and require credit lines or ACH disproportionately impacts small businesses, potentially forcing some out of digital advertising.The erosion of brand loyalty, coupled with the growing competitiveness of markets, demands that businesses focus on maximizing customer lifetime value rather than short-term transactional profits."Every market has become so competitive that if you’re not on your A-game, you’re just going to go out of business very quickly. More quickly than ever before." — Alex Melen
Connect with Alex Melen:
Website: https://www.alexmelen.com/ & https://www.smartsites.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/alexmelen/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Harlan Schillinger: Harlan Schillinger, widely regarded as the Grandfather of Legal Advertising, has over 46 years of experience in legal marketing, intake, and conversion. He was the first to produce and market television advertising for the legal community, with commercials airing nationwide starting in 1978. Harlan has consulted with more than 140 law firms across 98 markets in North America, emphasizing accountability and high-value case acquisition. He is a co-founder of Lead Docket, software designed to enhance intake and conversion, boosting law firms' profitability without additional advertising spend. Passionate about community and philanthropy, Harlan co-chairs fundraising efforts with Hamsters USA®, raising over $4.2 million for the Children's Care Hospital in South Dakota.
In this episode, Ted and Harlan Schillinger discuss:
Evolution of legal marketing from traditional TV to digital strategiesDifferentiation tactics for law firms in competitive marketsThe critical role of CRM tools in improving client intakeThe relevance of TV advertising in a digital worldKey Takeaways:
Inefficient client intake processes are the biggest weakness in law firms, and tools like Lead Docket can increase case conversion by up to 30% without additional ad spend.Effective advertising relies on understanding how your target audience consumes information and crafting strategies that meet them where they are, whether through digital platforms, OTT, or traditional TV.Differentiation in legal advertising comes from authenticity, storytelling, and showcasing credibility, often through testimonials and clear messaging that resonates with clients in their most vulnerable moments.While Super Bowl ads may offer prestige, their high cost and fleeting impact make them a poor choice for most law firms aiming for measurable results, compared to focused multi-channel strategies."The number one rule in advertising is: you get what you ask for. The number two rule in advertising is: find out how the person you're trying to reach is consuming information and give them more of it." — Harlan Schillinger
Connect with Harlan Schillinger:
Website: https://www.harlanschillinger.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/harer54215/
Facebook: https://www.facebook.com/Harlan.Schillinger.Legal.Marketing.Expert
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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About Sam Bretzmann: Sam Bretzmann is an SEO consultant with six years of experience running BretzMedia, specializing in helping attorneys and law firms grow leads and traffic. Combining his background in technology and non-profit work, Sam uses AI, voice search, proprietary link-building strategies, and high-quality content to achieve results like a 144% traffic increase in three months. Beyond SEO, he has co-founded a non-profit supporting street children in Nairobi, traveled to over 27 countries, and hiked Kilimanjaro, embodying a passion for both digital and real-world impact.
In this episode, Ted and Sam Bretzmann discuss:
Importance of SEO strategies for local businessesRole of AI advancements in reshaping search behavior and SEOChallenges and timelines in achieving effective SEO resultsThe evolution of SEO practices over the yearsKey Takeaways:
To succeed in local SEO, businesses need to focus on optimizing their Google Business Profiles, creating detailed service and location pages, and earning strong reviews and citations on industry-specific platforms like Justia and Yelp.With more people using conversational search through tools like ChatGPT, businesses should rethink their content to match how people naturally ask questions online.A good SEO agency should provide clear updates on their work, track keyword rankings and organic traffic, and show how these efforts are turning into leads for the business.SEO takes time to show results, often six months to a year, and progress depends on competition, the business’s starting point, and consistent effort in key areas like content and links."Right now, there's still a pretty clear distinction between a ChatGPT tool and a Google search. However, as Google and Bing begin to layer AI overviews into normal search results, my assumption is that we’re going to start talking to Google more conversationally." — Sam Bretzmann
Connect with Sam Bretzmann:
Website: https://www.sambretzmann.com/
Email: [email protected]
YouTube: https://www.youtube.com/@sambretzmannmarketing
LinkedIn: https://www.linkedin.com/in/sam-bretzmann/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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