Episodes
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Earlier this year, The Football Association has became the first national governing body to mandate training on female health, with Women’s Super League and Championship clubs benefitting from a new league-wide support plan covering pregnancy, the menstrual cycle and pelvic health.
The FA is working in partnership with The Well, specialists in delivering female health strategies across sport and co-founded by our guest today Baz Moffat.
The Well is built on cutting-edge science, expertise and experience. Through community, resources and support for women and those who work closely with women, Baz and her co-founders are bridging the yawning knowledge and research gap that is undermining the potential of women both on
and off the field of play.
UP was introduced to Baz last week at the Women of Union launch event by today's other guest Preeti Shetty, director of Brentford Football Club and founder of Valeur, an online platform that gives women working in the sports industry the data, skills and networks needed to benchmark their salary and pay compensation.
This episode is sponsored by Leaders in Sport
Leaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. Through a series of global summits in North America, Europe, Asia and the Middle East, invitation-only memberships and long form content, Leaders in Sport provides professional executives, both on and off the field, with access to a community of peers to share best practice and trends that are shaping the future of sport. Their flagship event, Leaders Week London, returns from 14 to 17 October, with The Summit taking place at Twickenham Stadium hosting the most senior executives from over 40 countries, including over 100 brands. We'll be there, and you should join us. Visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passes.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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The journey to creating a ten minute podcast is not a linear one. That's fancy talk for saying that rather than cut last week's half hour episode, this one went one for 45 minutes.
Three stories:
James Emmett reports from IMG's breathing and finance retreat.
Richard Gillis on the big agency bun fight over UEFA rights.
David Cushnan on the launch of Juventus Creator Lab.
An Unofficial Partner x Leaders in Sport Collaboration.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Episodes manquant?
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Madeleine Orr is a leading sport ecologist and professor at the University of Toronto. A Forbes 30 under 30 inductee, she is the founder and co-director of The Sport Ecology Group, who consult on international climate issues for sports organizations such as the Commonwealth Secretariat, the UNEP, World Athletics, Adidas, F1 teams, and the NCAA. Madeleine has worked closely with the BBC and ESPN to further public understanding of climate issues in sport. Her book Warming Up: How Climate Change Is Changing Sport is an important contribution to the debate about sport navigates the present and near future.
This episode is sponsored by Leaders in Sport
Leaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. Through a series of global summits in North America, Europe, Asia and the Middle East, invitation-only memberships and long form content, Leaders in Sport provides professional executives, both on and off the field, with access to a community of peers to share best practice and trends that are shaping the future of sport. Their flagship event, Leaders Week London, returns from 14 to 17 October, with The Summit taking place at Twickenham Stadium hosting the most senior executives from over 40 countries, including over 100 brands. We'll be there, and you should join us. Visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passes.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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We tried to make a short form ten minute podcast and failed.
It's supposed to be three stories in ten minutes.
Think of this as a work-in-progress.
UP's Richard Gillis is joined by James Emmett and David Cushnan from Leaders in Sport.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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For millions of people, Rick Shiels' YouTube channel is how we watch golf in 2024.
Shiels is our very special guest today.
He started by uploading golf tips to YouTube 12 years ago to attract people to the Trafford Golf Centre in Manchester.
Now there are 900 golf channels on the platform, but only one Rick Shiels, with more than 3 million combined subscribers whose videos have attracted more than three quarters of a billion video views.
So this is a conversation about how we watch and consume sport today and the questions that creators like Rick Shiels are posing for sport's traditional media and event rights holders.
This episode is sponsored by Leaders In Sport. Leaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward.
Through a series of global summits in North America, Europe, Asia and the Middle East, invitation-only memberships and long form content, Leaders in Sport provides professional executives, both on and off the field, with access to a community of peers to share best practice and trends that are shaping the future of sport.
Their flagship event, Leaders Week London, returns from 14 to 17 October, with The Summit taking place at Twickenham Stadium hosting the most senior executives from over 40 countries, including over 100 brands.
We'll be there, and you should join us.
Visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passes.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Other People's Money is our regular series on sports investment, with regular co-host Matt Rogan, co-founder of Two Circles.
Our guests today are Jonathan Lenson and Sam Johnson, CEO and head of sport respectively at Milltown Partners, the communications and public policy consultancy co-founded by Paddy Harverson, the former PR to Manchester United and King Charles, among others.The conversation is prompted by some focus group work carried out by Milltown in to the reputational challenges that surround football's relationship with private investors, particulary from the US. It was Gary Neville of Sky Sports fame who called investors from North America 'a clear and present danger to the pyramid and fabric of the game'.
Was he right? How many football fans share that view? How does the reputation of American money compare to other sources of investment from for example, Arab countries, such as Abu Dhabi, Qatar and Saudi Arabia, or even Hollywood stars like Ryan Reynolds?
This gets us to other, deeper questions as to the cliches and tropes that attach themselves to sport's relationship with private investment of all types.
This episode of Unofficial Partner is sponsored by We Are Sweet, helping you tell compelling stories in-the-moment, as they happen, from the heart of the action. We Are Sweet captures live biometric data from athletes to uncover great stories, from the big occasions to subtle micro-moments you might not even know are taking place. These are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time. From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement. Enhance your audience’s understanding of the action like never before by using live data from We Are Sweet.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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NBA v TNT – Exclusive Negotiating Periods and Last Matching Rights are central to the big row over NBA rights. But how they work and why does everyone hate them?
Click here to read The Bundle Bulletin for the homework notes from this episode, compiled by regular co-hosts Murray Barnett and Yannick Ramcke.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Ben Sharpe, one of the most influential people in the golf business, as Managing Director & President of Callaway Golf across Europe, Middle East and Asia. Callaway is the largest manufacturer of golf equipment in the world and as such is a bellwether for any conversation about the commercial health of the game. Its tentacles run from the very top of the professional tours down to the participation at grass roots and in to retail and golf entertainment, via its TopGolf and Toptracer subsidiaries.
Wedge Issues is an Unofficial Partner Production.
This week’s Unofficial Partner Podcast is sponsored by Loughborough University London and the Institute of Sports HumanitiesLeadership in Sport MA 2024 Applications Open
Applications for the next intake on the 2024 Leadership in Sport Masters are open.
The Leadership in Sport Masters is designed for sports industry executives to study part-time alongside their careers.
The programme is co-delivered by Loughborough University London and the Institute of Sports Humanities (ISH), experts in leadership education.
Loughborough University is ranked best university in the world for sports-related subjects (QS World University Rankings by Subject 2017-2023).
Find out more https://www.sportshumanities.org/masters-uk
or contact [email protected]Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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The Paris 2024 Olympic Games are over, the medals have been won and lost.
And now the sports business conversation shifts to who won the other game, played between some of the biggest companies in the world, each seeking to stand out in the crowd of global and local brands sponsoring, or ambushing, the Olympics.What worked, what didn’t and how has the proliferation of digital channels changed how TOP partners and others approach the job of associating with the greatest show on earth.
Our guests are two experts in digital marketing.
Alex Balfour was head of digital at London 2012 and is co-founder of Generate Digital.
RJ Kraus is head of sponsorship intelligence at KORE Software and was co-founder of Hookit, the sponsorship measurement business acquired by KORE in 2022.
To help frame the conversation, we refer to all new KORE research insight fresh from the Games. You can access this data here.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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“As soon as the Southport murders happened, the way Muslims specifically were targeted has made you question again whether we do belong, whether deep down in the end, we're always having to justify our existence,” says Azeem Rafiq, the former professional cricketer on today’s podcast. “On an individual level. I’m not sleeping, I’m patrolling around the house, covering letterboxes up, that sort of thing is what all of us have been doing, getting in touch with each other, making sure if you do have to go out, that people know where you are and you're on a very, very high alert.”
Today’s conversation is about the impact and implications of the racist rioting that followed the devastating and tragic murder of three children in Southport on July 29th.
Azeem Rafiq has written a book, called “It’s Not Banter, It’s Racism: What Cricket’s Dirty Secret Reveals About Our Society, records his experiences confronting institutional racism while a player at Yorkshire County Cricket Cub.
He is joined by Sanjay Bhandari MBE, who was appointed chair of Kick It Out the anti racism charity in 2019, from where he lobbies government and sports governing bodies for greater black and Asian representation across every level of football, and helped construct legislation for the new Online Safety Act, which was passed earlier this year.
We talk about the role of Twitter and it’s owner Elon Musk, the role of sports governing bodies and their sponsors, and we ask, for all the talk of it’s power to influence societal change, does sport really matter?
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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We go deep in to the North American market today with Daniel Kaplan, one of the very best reporters covering the US sports business beat. I’ve known Daniel for over twenty years, first when he covered tennis and the NFL for SportsBusiness Journal, and then more latterly at The Athletic, Front Office Sports and Awful Announcing, the sports media news site.
We dissect three recent stories involving some of the biggest names in the US market: NFL, UFC, NBC and the Olympic Games.
This week’s Unofficial Partner Podcast is sponsored by Loughborough University London and the Institute of Sports HumanitiesLeadership in Sport MA 2024 Applications Open
Applications for the next intake on the 2024 Leadership in Sport Masters are open.
The Leadership in Sport Masters is designed for sports industry executives to study part-time alongside their careers.
The programme is co-delivered by Loughborough University London and the Institute of Sports Humanities (ISH), experts in leadership education.
Loughborough University is ranked best university in the world for sports-related subjects (QS World University Rankings by Subject 2017-2023).
Find out more https://www.sportshumanities.org/masters-uk
or contact [email protected]
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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We’re in the middle of the Olympic Games in Paris so it’s a good time to ask some bigger questions as to the future of the Olympics and mega sports events more generally, with regular contributor Ed Smith, founder of the Institute of Sports Humanities and fellow guest Dr Simon Rofe, a world leading expert in the field of sports diplomacy, and himself a visiting lecturer at ISH, which helps its students decode the signals derived from history and interrogate the impact of globalisation on sport.
Simon has an international research profile addressing sports diplomacy, with a particular focus upon the relationship of the sporting ecosystem with diplomatic practice, having been instrumental in establishing the field of study since 2010.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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A documentary special - UP Productions' Matt Cutler explores the changing relationship between two cultural institutions in the UK: football and the pub.
The pub has an important place in both professional and grassroots football.
As the place friends and family meet before the game, and dissect a win or loss afterwards.
Where old school friends reserve a table under the big screen to catch-up on a weekend.
And where Sunday League teams - many who operate thanks to patronage from their local pub - congregate, celebrate and commiserate.
However, the number of UK licensed premises fell below 100,000 for the first time since records began in 2023 – and in the first quarter of 2024, pub closures increased by 51%.
And it's already having a major impact on football fan culture.
Leadership in Sport MA 2024 Applications Open
Applications for the next intake on the 2024 Leadership in Sport Masters are open.
The Leadership in Sport Masters is designed for sports industry executives to study part-time alongside their careers.
The programme is co-delivered by Loughborough University London and the Institute of Sports Humanities (ISH), experts in leadership education.
Loughborough University is ranked best university in the world for sports-related subjects (QS World University Rankings by Subject 2017-2023).
Find out more sportshumanities.org or contact [email protected]Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Why has the value of the NBA's media rights tripled, from $25billion to $75billion this week?
"Purely because of gambling,' says Sam Sadi, CEO of LiveScore Group, the media and gambling platform, referencing the opening up of the US gambling marketplace. 'Nothing else that would drive that. Everything was trending downwards until five years ago, and nothing changed in the environment. It can be easily isolated and all of a sudden you see these increases that are much higher than what were projected five years And the NBA timed it perfectly."
We recorded this conversation yesterday at LiveScore's Soho headquarters in London with fellow guest James Liddy, an investment banker with a hugely impressive track record as a deal maker in the gaming leisure and hotel sector, first with Deutsche Bank in London, and now at Jefferies's where he leads on that sector across Europe, the Middle East and Africa.
This is a conversation that changed my view on what's happening in the macro environment for sport. Hopefully you'll find it as enlightening as I did.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Leadership is one of the most important and yet misunderstood topics in sport.
This summer, it has dominated the headlines. Performances of the England football team have mainly been analysed via the lens of its manager.
So what is leadership and what are the mistakes we make when talking about it.
Ed Smith is renowned thinker on sport, leadership and decision-making. The former professional cricketer with Kent, Middlesex and England, he was Chief Selector for England men’s cricket from 2018 to 2021.Ed is Co-Founder and Director of the Institute of Sports Humanities which offers the Leadership in Sport Masters degree co-delivered with Loughborough University London.
Joining Ed is Dr Eddie Mighten, a Teaching Fellow in the Institute of Sport Business at Loughborough University, with research interests in leadership and professional football exploring ideas that explain the influence leaders have on those they interact with. This field of research emerged from a career in football, media and the voluntary sector. He was a former professional footballer at Nottingham Forest, as is his son, Alex Mighten.
Leadership in Sport MA 2024 Applications Open
Applications for the next intake on the 2024 Leadership in Sport Masters are open.The Leadership in Sport Masters is designed for sports industry executives to study part-time alongside their careers.
The programme is co-delivered by Loughborough University London and the Institute of Sports Humanities (ISH), experts in leadership education.
Loughborough University is ranked best university in the world for sports-related subjects (QS World University Rankings by Subject 2017-2023).
Find out more https://www.sportshumanities.org/masters-uk
or contact [email protected]
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.
This week’s guest is Mark Kirkham, the SVP & Chief Marketing Officer of PepsiCo, one of the biggest spenders in the sports industry, whose brands such as Aquafina, Pepsi, Gatorade and Lay’s are associated with a huge number of major events globally across a portfolio that includes official partnerships such as UEFA Champions League, the NFL, the Saudi Premier League, the LPGA, WNBA and EA FC or what used to be called the FIFA game franchise, but also a large number of tie ups with individual sports stars, musicians and other creators.
With this type of spend, comes influence and power. How, where and with whom Pepsi spends its money is a signal to every sports rights holder to shape their commercial programmes to catch Mark Kirkham’s eye. What are the implications of this for sport and what does Pepsi want sport to be?
The Buy Side is sponsored by KORE Software the global leader in engagement marketing solutions. More than 900 brands, venues, and sports organisations trust KORE’s tools and platforms as a source of truth to manage partnerships, assets and measure impact, with real-time insights. Through Sponsorship Management and Evaluation, Ticketing, Fan Engagement, Data Management and Analytics, KORE unites corporate sponsors, properties, and their fans with solutions that help enhance the fan experience, drive smarter decisions, and enable marketing and operations teams to spend time where it matters.
Learn more at KORESoftware.com or follow them LinkedIn or Twitter.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Bryson Dechambeau heads to next week’s Open Championship at Troon as the reigning US Open champion, having beaten Rory McIlroy down the straight at Winged Foot in New York three weeks ago, confirming the American’s position as one of the very best players in the world today.
But this is a conversation about what he’s done off the course over the last three years, that has changed his public image by becoming one of the most followed creators on social media.
Brand Bryson is a masterclass in sports digital media strategy, a playbook as to how best to use YouTube, TikTok, Instagram and Twitter to build long term value, both for himself and by extension the sport of golf.
The bigger question is what the Dechambeau case study means for traditional rights holders such as the PGA TOUR, DP World Tour and the R&A.
Our guests are Carsten Thode and Rich Johnson.
Carsten is a former Reuters, Manchester United and Synergy Sponsorship is co-founder of Aphetor, the Creator Games., which connects internet influencers with sports event rightsholders.
Rich was formerly head of content for INEOS Grenadier Cycling Team, and the founder of Sports 3.0, which creates specialist agencies at the intersection of sports content, media, and technology. He’s launched a new agency this week, called CAPTAIN, a personal content agency for founders, CEOs & commercial teams in sports.
Welcome to Wedge Issues, an Unofficial Partner Production.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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FIFA+ is the global football governing bodies own media platform, created in 2020 and launched two years later. It’s one of sports biggest and most ambitious and expensive direct-to-consumer projects, and so brings together many of the threads we talk about often on Unofficial Partner; a debate that runs across the sports industry, as governing bodies, leagues and teams spend billions creating owned and operated channels as a mitigation against volatility in the media rights marketplace and the money made from their content by the big social media platforms.
The conversation is peppered with phrases such as walled gardens, creative tension in the bidding process, owning the customer relationship, long tail audiences, build and they will come.
FIFA+ is a poster child for these theories. But this is a conversation that goes beyond the mechanics of D2C. It’s about what the leaders of big sports governing bodies want to be and the role they will seek to play over the next decade or more.
Read this week's UP Newsletter for more on FIFA+ HERE
Guests:Dave Roberts was one of the architects of FIFA+ in the run up to launch and in its early iterations. He’s now CEO of XCel Broadcast.
Hugo Sharman is CEO of StreamAMG, one of the leading players in video content and distribution for sports rights holders.
Carlo Dimarchis is today known as a business media creator, The Guy with the Scarf but previously led strategy and innovation over a 34 year career at Deltatre.
Michael Broughton is co-founder of Sports Investment Partners and was an advisor to FIFA on innovation and commercial strategy.
Leadership in Sport MA 2024 Applications Open
Applications for the next intake on the 2024 Leadership in Sport Masters are open. The Leadership in Sport Masters is designed for sports industry executives to study part-time alongside their careers.
The programme is co-delivered by Loughborough University London and the Institute of Sports Humanities (ISH), experts in leadership education. Loughborough University is ranked best university in the world for sports related subjects (QS World University Rankings by Subject 2017-2023).
Find out more https://www.sportshumanities.org/masters-uk
or contact [email protected]
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Welcome to The Bundle, our deep dive in to the sports media rights economy with regular co-hosts Murray Barnett and Yannick Ramcke.
Today’s list of topics include trying to decipher FIFA’s media strategy around FIFA+ and the Club World Cup, we dip in to the French market and the challenges being faced by the country’s leading football league, Ligue1, there’s a bit on YouTube and whether the sports industry’s view of it is shifting, and finally we compare the rhetoric around the value of women’s club football with the reality of the media rights market for properties such as the WSL and FIFA and UEFA properties.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Performance data has long played a role in the way sport is presented on television. From football to formula one, we’re familiar with commentators referencing statistics to help explain what we’re watching.
But increasingly, the most sought after data points are those that exist within the body of the athlete.
Heart rate and other biometric data is fast becoming a storytelling device to illuminate and augment what we see on our screen. But how does it work? Who is it really aimed at? How much does it cost and who’s paying?
To answer these and many other questions we’ve put together the supply chain of the key players who are charged with delivering next generation sports coverage, and who are telling stories that deliver biometric data of athletes in real time.
Guests:
James Haigh is co-CEO and co-Founder of We Are Sweet, a technology company servicing many leading sports rights holders with content-driven digital platforms.Barry Flanigan is chief strategy officer at Aurora Media Worldwide, sports production company.
Sam Renouf is CEO of PTO, the Professional Triathletes Organisation
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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