Episodes

  • In our FINAL episode of the year, we take a look back at some of the standout moments that made this year so special!

    A massive thank you for tuning in—this show would mean nothing without our awesome WWS Community and we’ve got even bigger things in store for you in 2025!

    Wishing you a Merry Christmas, and we can’t wait to see you in 2025!

    Key takeaways:
    0:00 A BIG Thank You
    6:02 How To Effectively Use Discounting
    7:45 Win Back Customers In January
    10:14 How To Achieve Steady Growth With Content Creators
    15:45 What Is The Best Social Channel Right Now?
    17:08 How To Make Viral Content
    20:25 Most Memorable Thing You’ve Seen From A Customer!
    22:15 Creating Luck: When Preparation Meets Opportunity
    24:08 What To Do If You Run Out Of Stock During Peak
    26:03 How To Nurture A Customer’s Email List
    30:11 What To Expect When Working With Nano, Micro & Macro Influencers
    32:10 THE BLOOPER REEL!

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Check out our other awesome partners!
    Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Support the show

  • For the first time EVER there was a major difference between the US and UK markets over Black Friday weekend!

    With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year!

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 Black Friday Introduction
    1:45 UK Sales Decline
    3:59 US Sales Surge
    7:31 The Growth & Benefits of Shopify
    16:43 3 Key Questions To Market Your Business
    21:10 How To Win Moving Forward

    Check out our other awesome partners!

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Support the show

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  • This week we are joined by James Kearns, Managing Director of Rapanui Clothing. Rapanui is a sustainable, print-on-demand, fashion brand based in the Isle Of Wight.

    James and Nick share how to align your Shopify business with sustainability practices that not only benefit the environment but also resonate with today’s conscious consumers for scale.

    James also shares his insights on how to scale from £8 million to £20 million sustainably!

    Check out Rapanui here: https://rapanuiclothing.com/

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 Introduction & About Rapanui
    11:29 Making Sustainability Efforts Known
    16:19 How Do You Make Profit While Being Sustainable?
    20:42 How to Manage Inventory on Shopify
    28:00 Creating CRO Tests
    35:33 How to Manage Returns on Your Business
    41:48 How To Make Your Email Marketing Better

    Check out our other awesome partners!

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

    Support the show

  • Influencer gifting has become one of the most talked-about strategies in modern marketing, but how does it actually work? And how can brands make the most of it?!

    In this episode, we dive deep into the world of influencer gifting and explore its potential with Brett Owens, Founder of Afluencer.

    Nick & Brett cover the essentials of influencer gifting as a marketing strategy, including how it works and how brands can maximize its impact. We discuss how to select the right influencers, set clear campaign goals, and measure success. You’ll also learn best practices for reaching out to influencers with a compelling pitch, managing expectations around content creation, and avoiding common mistakes to improve campaign outcomes!

    Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 Introduction & About Brett
    4:04 What is Influencer Gifting?
    8:55 Rates & Gifting to Influencers
    14:24 How to Choose the Right Influencers for your Marketing
    16:50 What Small Businesses Need to Know
    21:35 How to Get Influencers to Work With You
    25:40 Expectations Of Working With Influencers
    32:00 Your Brand Is Not Your Own
    40:06 The Top 3 Mistakes Brands Make When Working With Influencers
    44:05 How To Reach Out To Brett

    Check out our other awesome partners!

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Support the show

  • In this episode we are joined by Hannah Perry, Owner of Floof Cotton Candy.

    Hannah shares her incredible journey of founding Floof, creating outstandingly unique products, going viral, getting featured by Shopify themselves, and growing her team!

    Tune into this episode to find out more about developing unique products, the power of organic marketing, how to manage full time staff, and how to manage a small growing business.

    Check out Floof’s awesome site here! https://floofcc.com/

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 About Hannah & Floof Cotton Candy
    4:34 The Journey Of Floof & Developing The Products
    9:17 The Power Of Organic Marketing
    13:27 How to Manage Full Time Staff
    17:30 Bringing The Brand To Customers
    24:59 How To Manage A Small Business
    29:40 Working Directly With Shopify
    37:11 The Direction Of Floof Cotton Candy
    40:30 How to Manage Inventory on Shopify

    Check out our other awesome partners!

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Support the show

  • This week we are joined by the very inspiring, Brianca Thorton, Owner of Bellis Botanicals.

    Brianca started Bellis Botanicals in April 2022 and in that time has turned her passion for craft and making nature inspired polymer clay and resin pieces into a business with almost 500,000 followers!

    Brianca is a storyteller showing the behind the scenes of running a creative business, and in this episode shares how she been able to grow her passion into her profession.

    Check out Bellis Botanicals here! https://bellisbotanicals.com/

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 Introduction
    3:13 About Brianca & Bellis Botanicals
    5:09 How To Turn Craft Into Commerce
    10:52 How To Tell Your Story Through Socials
    16:16 How To Increase The Value of a Product
    20:26 The Bellis Botanicals Social Media Journey
    23:36 What Makes a Video Go Viral?
    28:42 TikTok vs Instagram: Which is better?
    32:05 How to Balance Your Time With Your Business
    36:46 Putting Customers First
    43:00 Where Bellis Botanicals Is Going
    48:00 How to Connect with Influencers with Shopify

    Check out our other awesome partners!

    Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Support the show

  • This week we are joined by EJ Ekhato from Inventory Planner to share insights on how to prep your inventory for peak!

    EJ & Nick discuss;
    - Optimising your inventory purchasing
    - Stop guessing inventory & start using data
    - Want to increase your profit? Talk to your vendors!
    - Inventory strategies for PEAK
    - Getting sales without having any stock
    - How to plan for post-peak & how to put your plan into motion

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 Introduction & About EJ
    4:05 The Missed Opportunity On The Lead Up To Peak
    6:24 Building Good Relationships with Your Inventory Venders & Team
    14:23 Why You Can’t Be Sitting On Dead Stock!
    18:04 Keeping Well Stocked During The Peak Season
    28:20 What To Do If You Run Out Of Stock During Peak
    32:10 Secure Your Space In The Line
    36:19 How To Continue Thriving In January
    40:13 How Far in Advance Are Companies Planning for the Peak Season?

    Check out our other awesome partners!

    Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Support the show

  • This week we are joined by Megan, Founder of Volashes.

    Volashes are a handcrafted eyelash brand that was founded in 2017 and moved to selling products online during the 2020 pandemic.

    In this episode Megan shares the top 7 secrets to growing your brands social media following and get MILLIONS of views across your content organically. If you are looking to understand which social channels to focus on and reach more audiences through social, this episode is for you!

    Check out Volashes here: https://shopvolashes.com/

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 Introduction & About Megan
    3:47 Pivoting Out Of Covid
    10:01 Creating Behind The Scenes Content Successfully
    14:38 TikTok vs YouTube: The Social Media Landscape
    19:02 How Important Is Consistency?
    26:38 How Can Brands Use Social Media To Their Advantage?
    30:20 The Next Level Of Growth For Volashes

    Check out our awesome partners!

    Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Support the show

  • This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!

    Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably!

    Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product!

    trueCABLE: https://www.truecable.com/

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 Introduction
    3:16 How trueCABLE sells un-sexy products!
    7:29 How to Snatch Up New Customers
    12:05 Can You Use AI To Enhance Your Marketing?
    18:51 What Marketing Method Drives The Highest ROI?
    22:49 The Right Approach To Abandoned Checkouts
    28:35 The “No” Strategy
    33:50 How Can We Improve the Sales Cycle on Shopify?
    37:29 The Biggest Challenge For The Marketing Team
    42:21 How to reach out to trueCable

    Check out our awesome partners!

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Support the show

  • This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media!

    Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers!

    Since then Kim has amassed a following of almost 500K followers on socials and created a 2 YEAR waiting list for her products from ONE post!

    If you're wanting to create demand for your Shopify store through social media, this episode is not to be missed!

    Check out Kims Custom Caps here: https://www.kimscustomcaps.com/

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 Introduction
    5:28 What Was The Most Random Hobby You Had?
    7:30 The Combination Of Hard Work & Luck
    11:50 Using Social Media To Scale A Shopify Business
    17:22 How To Manage Your Sales Process
    22:27 What’s Work On TikTok Right now?
    30:37 The Draw Of Showing Professionals At Work
    35:03 The Power Of Telling The Story Behind Every Product
    38:09 What Metrics Should Shopify Businesses Be Tracking?
    42:37 Engaging with Customers Through Social
    46:26 How to get your influencers to endorse your product

    Become An Inventory Management Pro!
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    Influencer Marketing
    Book your FREE Influencer Marketing demo session with Afluencer here!

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    Support the show

  • In this episode we are doing something a little different...

    We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more!

    Whether you're a seasoned Shopify store owner or just getting started, these insights from the 2024 Ecom Expo will help you stay ahead in the rapidly evolving eCommerce landscape.

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Check out our awesome partners!

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Support the show

  • We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021!

    Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape.

    In this episode Nick and George cover what is the secret sauce to success, how to know if your branding is working, Dragon's Den, the rule for growth you can't afford to ignore, how to retain customers & apps you can’t live without!

    Snaffling Pig: https://www.snafflingpig.co.uk/

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 Introduction
    3:20 About George
    7:11 The Story Of Snaffling Pig
    10:14 What is the secret sauce?
    15:06 How Do You Know If Your Branding Is Working?
    21:24 The Most Memorable Thing You've Seen
    24:34 The Rule For Growth You Can't Afford To Ignore
    31:27 How Do You Retain Customers?
    36:15 Apps You Can’t Live Without
    41:49 What’s to come

    Check out our awesome partners!

    Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Support the show

  • In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix!

    From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them.

    Learn how to improve your store's visibility on search engines, increase organic traffic, and boost sales!

    Reach out to Spec here: https://spec.digital/

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 Introduction
    3:32 Shopify SEO: 10 Amazing Things Every Brand Should Do
    9:53 Content is King of the SEO Game
    14:28 Six Tips for Faster Page Speed in e-commerce
    20:12 How Google Is Watching Your Site
    26:41 9 Things You Need To Know Before Launching Your Website
    31:22 Schema & Collection Structure
    37:42 Outro

    Check out our awesome partners!

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Support the show

  • This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months.

    In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving higher sales and repeat business. Tune in and start winning with paid ads and email!

    Portland Leather Goods: https://www.portlandleathergoods.com/

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 Introduction
    4:10 How Portland Leather Goods Got Started
    11:37 Simple, but effective business advice
    21:58 How To Integrate With Google Ads
    31:11 CMO Network: Business Optimisation
    39:10 Empowerment at Work
    44:02 Limiting Beliefs
    47:38 Outro

    Check out our awesome partners!

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Support the show

  • In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand.

    They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable insights to help you grow your Shopify brand within niche communities through micro influence!

    Reach out to Spec here: https://spec.digital/

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Check out our awesome partners!

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Key takeaways:
    0:00 Introduction
    5:11 The Untapped Potential of Micro Influencers
    9:22 How To Reach Out Direct To Your Clients
    13:16 How To Work With Influencers
    17:00 How To Reach Out To Influencers
    21:06 The Story of 2 Fur Doodie
    29:46 How To Hook People In The First 10 Minutes
    33:30 How to Refer a Friend

    Support the show

  • This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably!

    We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google’s advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your approach, this episode provides actionable insights to help you scale your Shopify store profitably. Tune in and start winning with Google advertising!

    Reach out to Spec here: https://spec.digital/

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 Introduction
    3:22 What Does Good Look Like On Google?
    7:35 How does Performance Max work?
    13:48 Shopify Marketing: When to diversify
    17:47 Why Do I Buy From You?
    22:37 How To Increase Your Inventory
    25:46 Six tips for improving your PPC ROI
    34:38 The importance of keeping your teams informed
    41:27 Product and Campaign Split
    45:38 3 Things to Do Before Starting a New Account
    50:19 Brand vs Non-Brand Budget
    53:33 Thank you for watching

    Check out our awesome partners!

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Support the show

  • In this episode we are joined by Nick Barreiro from Clay Imports. Nick came on last year to share the story of Clay Imports. Over the last 12 months, they have been transitioning from a brick and mortar store, to developing their Shopify store to satisfy customers without relying on human support! This has been achieved through customer specific information based on customer login and tailoring the customer's individual buying journeys.

    Learn the essential steps for setting up your Shopify store for global expansion, including optimising your site for international customers, navigating cross-border logistics, and implementing effective marketing strategies. Whether you're just starting or looking to expand, this episode provides actionable tips and real-world insights to help you grow your online empire globally!

    Clay Imports: https://clayimports.com/

    Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

    Key takeaways:
    0:00 How to Manage Inventory on Shopify
    0:44 Introduction to Clay Imports
    7:59 Deciding to move to Mexico & take the business online
    14:31 Reasons for moving to Mexico
    23:52 How to Build a Repeat Customer Business
    28:27 The benefits of speaking to Trade Customers
    34:27 How We're Using AI in Our Customer Service
    40:40 Online stores, AI, and the future of marketing
    46:11 How to get to know Influencers with Shopify


    Check out our awesome partners!

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Support the show

  • In this episode we share the inspiring story of Ben, Founder of Wirth Hats a Shopify store that has funded over 6,500 therapy sessions to date, showcasing the power of combining commerce with compassion.

    Learn how to build a purpose-driven Shopify store that not only drives sales but also makes a significant social impact.

    Discover the strategies behind creating a brand that resonates with conscious consumers and promotes meaningful causes.

    Whether you're looking to start a new venture or infuse purpose into your existing business, this episode provides actionable insights on aligning your brand with impactful initiatives. Tune in and learn how to create a Shopify store that truly makes a difference!

    Wirth Hats: https://wirthhats.com/

    Sign up to the Growth Hub here: https://community.winningwithshopify.com/

    Key takeaways:
    0:00 Introduction
    3:52 Worth Hats: A Headwear Brand
    12:17 How to Tell a Brand Story on a Website?
    21:15 What is a Mission for a Brand?
    26:55 Creating brand differentiation
    33:57 The Mission of Brand Marketing
    43:23 Ben’s advice on starting a brand with purpose

    Check out our awesome partners!

    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Support the show

  • In this episode, we reveal the top three areas to skyrocket your Shopify store's growth in the upcoming year!

    1. Defining your customer, understanding why they buy and building your brand around them.

    2. Properly understanding profit, during the age of attribution confusion and better managing stock to boost profit.

    3. Mastering email marketing to get repeat orders. Most brands project what they want to, rather than fully understanding what makes customers buy.

    Discover how focusing on just these three key areas can transform your sales trajectory.

    Sign up to the Growth Hub here: https://community.winningwithshopify.com/

    Check out our awesome partners!
    To learn more or claim your free customer analysis and strategy session, visit https://www.seguno.com/winning-with-shopify-podcast

    Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Key takeaways:
    0:00 Introduction
    8:11 How to get your audience to buy your product on Shopify
    12:36 5 Must-Do's for Growing Your Shopify Store
    15:58 How to Make a Profit on PPC
    19:47 Advertising Costs
    24:30 Email Marketing
    29:31 The Growth Hub

    Support the show

  • This week is your ultimate guide to scaling your food business online!

    We are joined by Peter Pham, Founder of Phamily Eats to share his story of starting and scaling PhamilyEats into the full time food store it is today.

    Discover proven strategies for optimising your food store, from selecting the best food products to creating mouth-watering product pages that convert. Learn how to navigate logistics, manage stock, and ensure food safety compliance.

    We'll also dive into effective marketing techniques, including social media promotions, SEO tips, and email campaigns, tailored specifically for food businesses.

    Tune in and take your food business to new heights!

    PhamilyEats: https://phamilyeats.ca/

    Sign up to the Growth Hub here: https://community.winningwithshopify.com/

    Check out our awesome partners!
    To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

    Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

    Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    Key takeaways:
    0:00 How to Manage Inventory on Shopify
    3:57 Peter on his Online Food Business
    9:21 The Importance of Talking to Customers
    14:39 How Do You Bring Your Brand To Life?
    19:25 How to Sell a Food Product on Shopify
    26:30 The Psychology of Not Being Bored
    31:12 The Best Ways To Use Social Media For Your Business
    36:09 Leading With a Great Product
    42:44 How to get to know Influencers with Shopify

    Support the show