Episodes
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When we begin our business journeys, we are often very similar to our own clients. However, as your business grows, your target clients can change too.
Learning how to market and attract your target client can be difficult if you, yourself would no longer be your target client.
We dive into how to reach a market that isn't second nature in my interview on the Gold Biz Podcast with Rachel Traxler. Check out more of Rachel's episodes wherever you podcast.
Sponsor of the episode: The Hybrid Collective Feb 23-27, 2025
Use Promo code "John" in checkout to save $350
thehybridco.com
Connect with Rachel
instagram.com/racheltraxler
racheltraxler.com
Gold Biz Podcast with Rachel Traxler
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When our photography and our life experience mesh, that's where fulfillment and ease reside in your business.
Matt Jacob is a Bali based photographer who has traveled the world creating in-depth and beautiful environmental portraits. He's also the host of the Mood Podcast, and today we dive into mindsets and philosophies of being a photographer.
From the importance of connecting with your subject before you ever take a photo, to gaining empathy for those around us, this is a great conversation and episode.
Sponsor of the episode: The Hybrid Collective Feb 23-27, 2025
Use Promo code "John" in checkout to save $350
thehybridco.com
Connect with Matt
instagram.com/mattyj_ay
mattjacobphotography.com
The Mood Podcast
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Episodes manquant?
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There is an under-representation in the wedding industry of couples who exist in larger bodies, and Christine Wright is educating and leading wedding professionals in how we can make a difference.
We get into some of the mindsets and limited experience in working with plus sized couples that is holding us back from creating a luxury and elevated experience for them in front of the camera and beyond.
Grab a Coffee on me for leaving a review on Apple Podcasts
Sponsor of the show: Imagen AI
Get 1500 images edited for free at allheartphoto.com/ai
Connect with Christine
instagram.com/swishnclick
swishandclick.com
Elevated and Inclusive Plus Sized Workshop
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youtube.com/@wisdominthetangents
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I often hear from creative entrepreneurs that they don't have enough time to create content on a regular basis. Well, my guest today is sharing with us how we can create content easily and strategically while saving time.
Eden is the blog writer and SEO strategist behind Maven Made Copy. She creates a custom blog strategy for each client that combines personality and SEO to grow their website traffic and attract the right leads.
Sponsor of the show: Imagen AI
Get 1500 images edited for free at allheartphoto.com/ai
Connect with Eden
instagram.com/mavenmadecopy
mavenmadecopy.com
Follow the show:
instagram.com/witt.pod
youtube.com/@wisdominthetangents
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There have been a lot of great photographers depicted in movies and shows, and today we're looking at some of your favorite fictional photographers.
And because I'm a forever student, I'm also looking at what we can learn from these faux-tographers.
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If you've ever hosted a mini session day or launched a new product only to receive crickets and no bookings, this episode is for you.
Dolly DeLong shares how you can plan a pre-launch to grab people attention, build hype around your product, and line your audience up for a smoother sale once you do launch.
Sponsor of the show: Sofi
Get an additional $25 deposited in your account when you open a FREE High Yield Savings Account at allheartphoto.com/sofi
Connect with Dolly:
Systems and Workflow Magic Podcast
instagram.com/dollydelongeducation
instagram.com/dollydelongphoto
And follow the show at
instagram.com/witt.pod
tiktok.com/@wittpod
youtube.com/@wisdominthetangents
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There is a lot of talk these days about a possible upcoming recession, and my guest today leads us through how to prepare your business to withstand a recession, and to thrive right now, today.
Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners. Danielle brings the benefit of “big business” financial analysis to entrepreneurs. Now, instead of helping corporations increase share price, Danielle gets to help business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.
Sponsor of the show: Sofi
Get an additional $25 deposited in your account when you open a FREE High Yield Savings Account at allheartphoto.com/sofi
Connect with Danielle:
instagram.com/4cornerscfo
Free Expense Review at
4cornerscfo.com/wisdomtangents
And follow the show at
instagram.com/witt.pod
tiktok.com/@wittpod
youtube.com/@wisdominthetangents
facebook.com/groups/wittpod
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There are many ways to display your pricing on your website, and while none of them are wrong, some might be wrong for you.
This episode is a topic that came up in a recent group coaching call where I break down the 4 common ways to display your prices, the psychology behind each of them, and how you can determine which is right for you and your target clients.
Sponsor of the show: Sofi
Get an additional $25 deposited when you open a free Sofi High Yield Savings Account at allheartphoto.com/sofi
Join the next group coaching in the Facebook group.
https://www.facebook.com/groups/wittpod
And follow the show at
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tiktok.com/@wittpod
youtube.com/@wisdominthetangents
facebook.com/groups/wittpod
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It takes a lot of confidence as a fresh product and brand photographer to pitch yourself to working with brands. This episode will point you toward the steps to build that confidence, craft a great portfolio and pitch yourself to some of your dream clients.
My guest, Hayley Fisk, is a beauty and product photographer and a business coach and mentor. Hayley shares her knowledge of how to break into product photography, building your business, and how to pitch to brands you dream of working with.
Sponsor of the show: Sofi
Get an extra $25 deposited in your account when you start a new High Yield Savings with Sofi at allheartphoto.com/sofi
Connect with Hayley:
hayleyfisk.com
instagram.com/hayleyfiskphoto
instagram.com/theanxiousphotog_
Freebie - Work with Your Dream Clients
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Social proof is a great way to gain your clients' confidence when they are deciding on who to book. And be featured in publications plays a huge role in social proof.
My guest, Meghan Ely has 15 years of experience as a publicist in the wedding industry and has been speaking on this topic on stage for years as well.
Sponsor of the show: Imagen AI
Get 1500 images edited for free at allheartphoto.com/ai
Connect with Meghan
instagram.com/ofdconsulting
ofdconsulting.com
Follow the show:
instagram.com/witt.pod
youtube.com/@wisdominthetangents
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Marketing can be a difficult aspect of running a business to really get a grasp on for a lot of creative entrepreneurs, but for Angelica Pompy marketing ain't a problem.
Angelica is a photographer and savvy business coach and in this episodes she's sharing tips, strategy and mindset to help you overcome those marketing hurdles.
Ep 93 - Create a Safe Space for Boudoir
Sponsor of the show: Imagen AI
Get 1500 images edited for free at allheartphoto.com/ai
Connect with Angelica
instagram.com/angelicapompy
angelicapompy.com
Follow the show:
instagram.com/witt.pod
youtube.com/@wisdominthetangents
tiktok.com/@wittpod
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If you've ever looked at social media or Google ads and felt completely lost as to where to start, this episode is for you.
My guest, Signe Simm is the founder of The PACC, a dynamic marketing agency dedicated to helping service providers scale their businesses and build enduring brands.
She has over a decade of experience as a business owner, and has developed her expertise in social media and Google ads, leveraging strategic advertising to create meaningful connections and drive impactful conversions.
Sponsor of the show: Imagen AI
Get 1500 images edited for free at allheartphoto.com/ai
Connect with Signe
instagram.com/signesimm
instagram.com/thepacc.ltd
Follow the show:
instagram.com/witt.pod
youtube.com/@wisdominthetangents
tiktok.com/@wittpod
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As creative business owners we can find ourselves with passion for multiple different things.
My guest today is working in multiple areas of her passions, as a fashion designer, writer, and now author. And we get some tips and lessons she's learned along the way.
Katelyn Pankoke has been on multiple seasons of Project Runway and Project Runway Allstars, she designs bridal gowns with Elaya Vaughn, she writes articles for wedding publishers like Style Me Pretty and Wedding Chicks, AND she's now a published author with her book What They Say About Our Family.
Sponsor of the Show: SoFi
Get $25 extra deposited in your account when you open a high yield savings account at allheartphoto.com/sofi
Connect with Katelyn:
instagram.com/katepankoke
instagram.com/elayavaughn
instagram.com/katepankokewriting
Get the Book: What They Say About Our Family
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youtube.com/@wisdominthetangents
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Victoria Blackmon is a content creator, photographer, and spokesperson from the Alabama Gulf Coast. She also hosts the podcast, Contagious Victories where she shares stories of overcoming struggles and the path to victory.
Today she's sharing insight into mindset and intentionality behind living a real and fulfilled life while being open to creativity in your life and work.
Sponsor of the show: Imagen AI
Get 1500 images edited for free at allheartphoto.com/ai
Connect with Tori:
instagram.com/onceupona_tori
toriblackmon.com
Contagious Victories Podcast
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youtube.com/@wisdominthetangents
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Even the best of us get ghosted sometimes, and the past few years it seems to be happening more and more in the industry.
This week, Taylor de la Fuente, the copywriter and brand strategist behind Bigmouth Copy joins me to talk about how to set up your business to avoid getting ghosted. And she shares some strategy to bring a ghost back from the dead.
Sponsor of the show: Imagen AI
Get 1500 images edited for free at allheartphoto.com/ai
Connect with Taylor:
bigmouthcopy.com
instagram.com/bigmouthcopy
Follow the show:
instagram.com/witt.pod
youtube.com/@wisdominthetangents
tiktok.com/@wittpod
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We may not be able to add more hours in our 24 hour days but there is a way to give you back more time. Implementing systems and workflows into your business.
Melissa Rich is the founder of Virtually Done Systems, a business dedicated to all things systems and workflows for creative small businesses. She helps you get your life back, but getting back more time.
This episode Melissa shares ways that we can use systems, workflows, and automations to give us back time, scale our businesses and take time for rest.
Sponsor of the show: Imagen AI
Get 1500 images edited for free when you go to allheartphoto.com/ai
Connect with Melissa:
virtuallydonesystems.com
instagram.com/virtuallydonesystems
Follow the show:
podcast.allheartphoto.com
instagram.com/witt.pod
youtube.com/@wisdominthetangents
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How many times do we have big dreams and goals that sit on the shelf for years. Anyone? Just me? This week Justine Milton joins me to share about how we can diversify our revenue without getting stuck in that overthinking and overcomplicating spot that leaves it all up on the shelf.
Justine is a photographer of all things and a poster child for ADHD, but she harnesses it and makes it work for her (like 92% of the time). She has many avenues of revenue and has great insight for how we can set those up too.
Sponsor of the episode: Imagen AI
Get 1500 images edited for free at allheartphoto.com/ai
Connect with Justine:
justinemilton.com
instagram.com/miltonphoto
Connect with the show:
instagram.com/witt.pod
youtube.com/@wisdominthetangents
tiktok.com/@wittpod
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Carley Weissert is a self-proclaimed growth seeker, hype-girl, and she coaches women to help create the lives they can’t get enough of.
She's walking us through what it looks like to break the cycle and mindset of good-girl conditioning and perfectionism.
Check out some free resources at
podcast.allheartphoto.com/resources
Connect with Carley:
carleyweissert.com
instagram.com/carleyweissert
And follow the show at
instagram.com/witt.pod
tiktok.com/@wittpod
youtube.com/@wisdominthetangents
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Jevgenija (Jenny Pro) is an unconventional business mentor & founder of the Potenic App. She helps mission driven experts and solopreneurs deliver value, stay focused and get results.
This week she's sharing how personal development grows you as a person, but can also help grow your business too.
Sponsor of the Show: SoFi
Get $25 extra deposited in your account when you open a high yield savings account at allheartphoto.com/sofi
Connect with Jenny:
potenic.com
linkedin.com/in/jenny-prochoryceva
Follow along with the show:
podcast.allheartphoto.com
instagram.com/witt.pod
youtube.com/@wisdominthetangents
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Scott Wyden Kivowitz is the Community Manager and Podcast host at Imagen AI. He’s a father, photographer, and educator. Scott is also the author of numerous books and a regular YouTuber.
Today he's exploring the ways that we currently use AI in our lives and businesses, and other ways we can implement AI into our workflows to create a more streamlined life.
Sponsor of the show: SoFi
Get an extra $25 when you open a free High Yield Savings Account with SoFi
allheartphoto.com/sofi
Connect with Scott:
instagram.com/scottwyden
imagen-ai.com
Get 1500 images edited for free at allheartphoto.com/ai
scottwyden.com
Workflows Podcast by Imagen
Follow the show:
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youtube.com/@wisdominthetangents
tiktok.com/@wittpod
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