Episodes
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Questions covered in this episode:
1:13 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?
3:01 What are your roles in Zendesk?
5:13 Can you talk about what Zendesk is actually doing with AI?
11:30 Can you talk about in more depth was that you have a special emphasis on developing product marketing talent?
13:48 Do you have any frameworks?
15:31 How does product marketing integrate with the PM team?
17:56 How do you measure success for a B2B launch?
20:13 What are your tried and true methods of continuing that launch momentum.
22:32 How do you think product marketing is going to change over the next five or 10 years?
24:34 How should AI play a role in product marketing?
26:53 How do you achieve work life balance?
31:13 What's your favorite thing about product marketing?
39:47 What do you think has been the one thing that's been most important for growing your career?
Want more insights from Candace Check out her Sharebird Profile.
Looking to connect? You can find Candace here on LinkedIn.
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Questions covered in this episode:
01:10 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth?
04:48 How is your role like as a Senior Vice President, Product & Solutions Marketing at Automation Anywhere?
07:55 Do you have any tips for people that are building their analyst relations program or just getting into it for that first time?
11:15 How PMM specifically has changed with regards to AI?
20:11 Where are some great resources where they can tap into that you think would help benefit anyone in product marketing?
28:36 What new skills do you think product marketers will need to succeedHow do you think product marketing will change over the next 5, 10 years?
32:58 How do you think product marketing will change over the next 5, 10 years?35:33 How do you achieve work/life balance?
40:26 What is the one thing that has been most important growing in your career?
Want more insights from Claudia? Check out her Sharebird Profile.
Looking to connect? You can find Claudia here on LinkedIn.
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Episodes manquant?
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Questions covered in this episode:
01:24 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth?
04:51 How is your role like at Strava?
08:06 How do you approach your passion for Product Marketing storytelling?
16:23 What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focused PMM)?
20:51 How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?
24:39 What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?
28:07 How do you think product marketing will change over the next 5, 10 years?
30:09 How should AI play a role in product marketing?
32:04 How do you achieve work/life balance?
35:14 What is the one thing that has been most important growing in your career?Want more insights from Lauren? Check out her Sharebird Profile.
Looking to connect? You can find Lauren here on LinkedIn.
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Questions covered in this episode:
01:13 Opening Question: To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone?
04:33 What is your role at Costanoa Ventures?
07:18 Your job takes you on a lot of international travel - do you notice any differences in product marketing in different regions?
08:52 How was it meeting the king of Norway?
11:41 Can you share more about your book, and how you came up with this?
17:01 How do companies like Microsoft start with the end in mind with their strategy?26:40 How do you think product marketing will change over the next 5, 10 years?
29:24 How should AI play a role in product marketing?
31:55 How do you achieve work/life balance?
35:28 What is the one thing that has been most important growing in your career?
36:57 What’s your favorite thing about product marketing?
Want more insights from Martina? Check out her Sharebird Profile.Looking to connect? You can find Martina here on LinkedIn.
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Questions covered in this episode:
01:14 Opening Question: Can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth?
06:57 What is your role like as a Head of Product Marketing at Coda?
13:21 How do you achieve work/life balance?26:41 How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)?
27:44 What are the top three KPIs for Product Marketing and how do you track/measure them?
30:16 Are you using OKRs to align your team’s efforts to the company goals?
32:48 What do you know now that you wish you knew then?
Want more insights from Beth? Check out her Sharebird Profile.Looking to connect? You can find Beth here on LinkedIn.
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Questions covered in this episode:
1:32 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?
5:36 What are your roles in Bill?
9:02 Can you tell me a little bit about how you work together?
10:09 Can you actually give an example of a successful collaboration between PM and PMM at Bell? Maybe it's one of your recent launches that you have had?
15:43 How product marketing can get a seat at the table earlier in product development?
20:28 Have you ever come into organizations on either side, Kelly or Tara, where you felt like that understanding wasn't had and you had to build it from scratch.
29:29 What are some of the ways that you can work together on potential duplicative work, which happens all the time?
32:32 What are your favorite metrics to report on?
35:54 How should AI play a role in product marketing?
37:59 How do you achieve work life balance?
39:47 What do you think has been the one thing that's been most important for growing your career?
Want more insights from Tara? Check out her Sharebird Profile.
Looking to connect? You can find Tara here on LinkedIn.
Want more insights from Kelly? Check out her Sharebird Profile.
Looking to connect? You can find Kelly here on LinkedIn.
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Questions covered in this episode:
1:23 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?
3:57 What is your role like as a VP of PMM at Pinterest?
8:41 Can you talk a little bit about how you've been able to differentiate yourself from a product marketing standpoint from some of the other social giants out there?
13:44 For inbound marketing in particular, what's your approach to take all of those components to impact the product strategy?
16:19 On the outbound side do you have any frameworks for how to think about go to market?
19:09 How important are brand marketing skills for product marketers compared to analytical skills?
21:55 When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?
23:46 Should product marketing decisions be data driven or more so data informed?
25:45 How do you think PMM will change over the next 5 or 10 years?
28:40 How should AI play a role in product marketing?
30:45 How do you achieve work life balance?
37:55 What do you think has been the one thing that's been most important for growing your career?
39:57 What is your favorite thing about product marketing?
Want more insights from Julie? Check out her Sharebird Profile.
Looking to connect? You can find Julie here on LinkedIn.
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Questions covered in this episode:
0:49 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?
4:40 What is your role like as a VP of PMM at Verkada?
6:58 What is the profile of a really successful product marketer that you look for?
10:25 Can you talk about that a little bit more about the overlap between product marketing and product management at your company?
15:53 As you grow, how are you thinking about that team structure and sort of adding roles, you know, that might be complimentary to product marketing as the needs really arise?
18:48 What criteria do you use to prioritize releases?
21:15 How do you decide on the right amount of detail to share and go to market materials?
23:52 What about when you actually get to the tactics that you're going to use as part of a product launch?
25:39 How do you think PMM will change over the next 5 or 10 years?
26:52 How should AI play a role in product marketing?
28:20 How do you achieve work life balance?
31:08 What do you think has been the one thing that's been most important for growing your career?
33:22 What is your favorite thing about product marketing?
Want more insights from Priyanka? Check out her Sharebird Profile.
Looking to connect? You can find Priyanka here on LinkedIn.
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Questions covered in this episode:
0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?
3:47 What is your role like at Atlassian?
8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach?
14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about?
22:55 How should the approach differ for product launches targeted towards large enterprises versus one for smaller startups in terms of timelines, activities and metrics?
32:27 How do you think PMM will change over the next 5 or 10 years?
36:10 How should AI play a role in product marketing?
39:54 How do you achieve work life balance?
42:21 What do you think has been the one thing that's been most important for growing your career?
44:52 What is your favorite thing about product marketing?
Want more insights from Ashley? Check out her Sharebird Profile.
Looking to connect? You can find Ashley here on LinkedIn.
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Questions covered in this episode:
1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?
4:45 What is your role like at Snowflake?
8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that?
12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it?
15:09: How do you get your teams on board with messaging?
20:47: How do you incorporate that voice of the customer into messaging positioning?
24:33 How do you think PMM will change over the next 5 or 10 years?
25:10 How should AI play a role in product marketing?
26:10 What do you wish you knew now that you knew back back when you were starting off in product marketing?
27:09 What do you think has been the one thing that's been most important for growing your career?
28:53 What is your favorite thing about product marketing?
Want more insights from Alexandra? Check out her Sharebird Profile.
Looking to connect? You can find Alexandra here on LinkedIn.
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Questions covered in this episode:
0:42 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?
6:42 How does it look like being the CEO and founder of a consulting business?
16:05 Can you please tell us more about your article ‘primer on positioning’ and your book ‘Obviously Awesome’?
25:44 Can you talk a little bit about how that influenced your second book on the sales pitch, which is more about, you know, bringing this to life in the sales pitch?
34:18: What role should AI play in product marketing?
38:05 what do you wish you knew maybe at the beginning of your career that you wish you knew now?
Looking to connect? You can find April here on LinkedIn.
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Questions covered in this episode:
1:26 Opening Question (Can you share a time when you failed at something and learned?)
5:16 What is your role like and what Nextdooris all about?
11:20 What is tactically that source of truth as you get data from various sources and how do you connect it all with the inputs that you're getting?
13:35 What is the way that you bring voice of customer to life at the organizations that you work for?
16:21: What kind of impact does having a strong woman leader as CEO have on the company as a whole, in your opinion?
20:51: What are good OKRs for product marketing?
24:50 How do you make the jump from a senior manager level to the director level?
29:40 What are some innovative launch activities you've done that were successful?
34:09 Rapid Fire
Want more insights from Brianne? Check out her Sharebird Profile.
Looking to connect? You can find Brianne here on LinkedIn.
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Questions covered in this episode:
2:01 Opening Question (Can you share a time when you failed at something and learned?)
5:58 What is your role like as a VP of Product Marketing at New Relic?
7:44 Can you tell us a little bit about what's core to differentiated positioning for you and what your process is like?
12:18 Can you share a little bit more about how you build high performing teams?
16:46: How do you hire great PMM talent?
20:51: What tools should product marketing use to relay customer feedback to product?
24:53 Rapid Fire
Want more insights from Pallavi? Check out her Sharebird Profile.
Looking to connect? You can find Pallavi here on LinkedIn.
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Questions covered in this episode:
1:52 Opening Question (Can you share a time when you failed at something and learned?)6:02 What is your role like as a Senior Director of Product Marketing at Wiz?
13:05 Can you share your experience as a online poker player?
16:43 Do you have anything to share about what you've learned about your first year as a working mom?
21:07: Do you have a messaging template that you like to use?
24:03 How do you, and at what stages do you test your messaging?
26:50 How do you showcase or describe interviewers your work in messaging?
28:16 Rapid Fire
Want more insights from Jiong? Check out her Sharebird Profile.
Looking to connect? You can find Jiong here on LinkedIn.
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Questions covered in this episode:
2:02 Opening Question (Can you share a time when you failed at something and learned?)
5:02 What is your role like as a VP, Global Head of Product and Customer Marketing at Eventbrite?
10:42 Could you maybe share a little bit about how you go from conception to launch of a product?
17:51 How would you say that for a new product for which you are trying to establish product market fit dippers then adding new features to a new product?
20:30 Do you see that customer insights is the same within the new product or the feature enhancement?
25:38 What does your product marketing team org structure look like?
29:07 How do you make a 30, 60, 90 day plan to be the most effective with product marketing?
34:52 How do you distinguish different launch tiers?
40:32 Rapid Fire
Want more insights from Jameelah? Check out her Sharebird Profile.
Looking to connect? You can find Jameelah here on LinkedIn.
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Questions covered in this episode:
1:38 - Opening Question (Can you share a time when you failed at something and what did you learn?)
5:32 - What is your role like as a Director of Product Marketing at Attentive?
10:07 - What has helped you be the most successful when you are that first product marketing hire?
12:37 - What about red flags when you decide not to be the first product marketer for a company that is eager to hire you?
14:16 - What are you doing in the first 90 days to try to make an impact?
17:28 - Who do you hire first?
18:57 - How do you communicate product marketing achievements upwards and build visibility?
22:07 - How do you combat burnout for your team?
25:01 - When coming up with positioning and messaging as part of a go-to-market plan, which key stakeholders should weigh in?
27:04 - Rapid Fire
Want more insights from Candice? Check out her Sharebird Profile.
Looking to connect? You can find Candice here on LinkedIn.
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Questions covered in this episode:
1:32 Opening question: can you share a time when you failed at something and what did you learn from that experience?
4:19 What is your role like as Director of Product Marketing at OkCupid?
8:27 Can you give a few examples of how you've used data to influence future product development?
12:04 Messaging and positioning - how has customization become such an integral part of your career?
14:25 Do you have automatic settings for a lot of these things or is it something that people customize with you along the way and in their dating journey?
18:43 What should you do when you don't think that the feedback from your boss is correct?
20:41 How important are brand marketing skills for product marketers compared to analytical skills?
23:52 What do you consider must-haves for a new competitive intelligence function at a current company?
26:38 Rapid Fire
Want more insights from Jane? Check out her Sharebird Profile.
Looking to connect? You can find Jane here on LinkedIn.
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Questions covered in this episode:
1:54 Opening Question (Can you share a time when you failed at something and you have learned?)
5:18 What is your role like as a VP of Product and Industry Marketing at Jasper?
9:15 Is GenAI a huge product marketing fit already?
13:01 How do you think GenAI will change what product marketing does?
18:13 Tell us how you went from more product marketing management level to VP of product marketing at HubSpot?
21:32 How did you make the jump from Director of PMM to VP of Marketing? Did you feel like you were “missing” any skills? How did you approach that?
23:54 How did the transition go from being the VP of product marketing to another company to be the CMO?
26:06 CMO role vs. VP of Product Marketing? How do they differ?
28:57 What got you excited about creating the Reforge course?
33:02 What's your favorite part of the course?
35:32 Rapid Fire
Want more insights from Meghan? Check out her Sharebird Profile.
Looking to connect? You can find Meghan here on LinkedIn.
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Questions covered in this episode:
1:36 - Opening Question (Can you share a time when you failed at something and what did you learn?)
5:14 - What is your role like as a Director of Product Marketing at Indeed?
6:44 - How can Indeed help a candidate stand out while looking for jobs?
9:52 - Understanding of the cover letter.
11:27 - How do you approach building and scaling the PMM team?
15:38 - How do you manage parenthood and a full-time job?
22:24 - How do you get buy-in when creating a VOC program? What does an MVP of a VOC program look like?
24:53 - How do you go about creating personas? Do you have personas for the business at large vs. just for launches? And how often do you refresh?
29:04 - How do you build effective buyer journeys?
32:00 - Rapid Fire
Want more insights from Sherrie? Check out her Sharebird Profile.
Looking to connect? You can find Sherrie here on LinkedIn.
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1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?)
4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base?
5:58 How you made the transition from PM to PMM?
11:52 PLG Process using The Price Estimator.
12:39 What are some of the top methods that you have for conducting effective competitive research
16:27 What are some of the best practices when you're implementing a price increase rollout?
20:32 How can product marketing initiate these pricing and packaging conversations cross-functionally?
23:14 How do you make an internal business case for product marketing to own pricing?
26:38 Rapid Fire
Want more insights from Jackie? Check out her Sharebird Profile.
Looking to connect? You can find Jackie here on LinkedIn.
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