Episodes
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David Lester’s career would be impressive enough from the past alone, but Olipop’s conquest of the US cements his efforts as a tour de force.
The source of David’s sense of adventureBeing wired to become an entrepreneurCalifornia’s VC haven and can-do mentalityWhy your bad decisions compound just the same as your good onesLearning through failureDavid’s view of accountability as empowerment
The prebiotic, RTD soda brand is a poster child for startup success, hot off the back of a decade in global experience, giving David an invaluable perspective like no other.
Join us on You, Me & CPG as we discover his great influences, California’s wonderful relationship with business failure, and why compounding decisions can be the difference in whether you sink or swim.
This episode coversDavid Lester: https://www.linkedin.com/in/david-lester-4b71b512/
Olipop: https://drinkolipop.com/
https://www.instagram.com/drinkolipop/
https://www.linkedin.com/company/olipop-pbc/Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
It takes years to make an overnight success, and when that success is sparked by your ‘first and only good idea’, you can’t help but think it’s something truly special.
Blending gut feel and data-driven decisions for the perfect resultsThe two ways of doing new product developmentThe psychology of why Covid was a turning point in consumer behaviourDifferences in the category between the UK and the US Creating a culture that works when you’re not in the roomHow to give yourself unfair advantages
Moth Drinks boldly leads its category, flying the flag for the RTD market. At its helm, Co-Founder Rob Wallis has a laser focus on doing one thing well - and they do it so unbelievably well…
Rob joins Jamie this week to share the secrets behind that iconic can, the UK vs US’ unique challenges, how to blend data with gut feel, and how to exploit your unfair advantages.
This episode coversMoth Drinks: https://mothdrinks.com/https://
www.instagram.com/mothdrinks/
https://www.linkedin.com/company/mothdrinks/
Rob Wallis: https://www.linkedin.com/in/%F0%9F%8D%B8-rob-wallis-162801113/Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
Episodes manquant?
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Paul Thomas’ honesty is an unstoppable force; his truth might make for uncomfortable listening, but it’s the only way he knows.
The downside to ‘radical candour’Why marketing is described as ‘an industry full of lies and charlatanism’How to make research sexyThe worst relationship that researchers can have with a companyBeing your full, unfiltered self in the corporate world
He’s amassed experience with Asahi, Guinness, Peroni and currently resides with Suntory, and has walked both sides of the client-agency line - so rare is it to hold so many insights within a single human brain…
Paul joins us on You, Me & CPG to break down the power that trust and honesty give you, he dispenses relationship counselling for research consultants struggling with brands, and gets to the root of marketing’s perception problem.
This episode coversPaul Thomas: https://www.linkedin.com/in/paul-thomas-8b903025/
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
The more that creativity makes people feel, the more that they’ll buy, give, vote and do.
Why election results are so predictable before campaigns even startThe genius step that got Dove’s ‘Real Beauty’ campaign off the groundSystem 1 vs System 2 thinkingWhat makes 80% familiarity and 20% novelty the perfect mixHow emotions drive decision-making
That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend.
He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow emotions, what made the Dove ‘Real Beauty’ pitch such a work of genius, and the 80-20 rule which all the best innovative brands follow.
This episode coversJohn Kearon: https://www.linkedin.com/in/john-kearon-system1/
System1: https://system1group.com/
https://www.linkedin.com/company/system1group/Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much.
Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Reckitt, L’Oreal, Coty and Haleon.
Now continuing to forge her path with Biomel, she shares the key to why consumers want the best of every world, and just how to give it to them…
This episode covers
Why, and how, the beauty and health categories are blendingGenerational shifts in demands from FMCG productsIncreasing awareness for the gut health movementQuick fixes vs long term solutionsWhy you should sell your story to a toddlerHer optimistic perspective on the future of the CPG industryJess Glover: https://www.linkedin.com/in/jessicaeglover/
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
There’s seldom a more admirable sight in FMCG than a relentless desire for the best; it’s a trait worth its weight in gold.
James’ family farm and their relentless desire for the bestThe unique dynamic of working with familyChase Distillery’s rise, and subsequent Diageo takeoverBeing in business for a good time, not a long timeSustainability’s value at the heart of brands
James Dashwood Chase is an entrepreneur with pedigree, and his CV speaks volumes - Co-Founding Chase Distillery, Willys Apple Cider Vinegar, and Founder now of men’s health brand Baz & Co.
Joining Jamie Holtum this week on You, Me & CPG, James explains what drove their family farm’s successful diversification, how they built a brand that caught Diageo’s eye, and how to capitalise on a market that’s never been more perfect for men’s wellness.
This episode coversJames Dashwood Chase: https://www.linkedin.com/in/jchasedistill/
Baz & Co.: https://bazandcoskincare.com/
https://www.linkedin.com/company/baz-co/Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space.
Influencer marketing in the tequila space, and Jack’s dream celeb ambassadorEl Rayo’s focus on mixing as a differentiatorHow the brand grew from Jack and his Co-Founder’s humble beginnings as tequila loversJack’s respect for failure, and the value in itManaging the dynamic of childhood friendship with his Co-Founder
It takes a keen eye, love of the spirit, guts and an equally bold Co-Founder to find a gap in the market just as Jack Vereker has with El Rayo Tequila.
The brand has sprung into life to a stale space - Jack joins us to share just how he’s achieved this, how he’s learned to respect failure, and why he once thought marketing was ‘a joke’...
This episode coversJack Vereker: https://www.linkedin.com/in/jack-vereker-7311b476/
El Rayo Tequila: https://elrayotequila.com/
https://www.linkedin.com/company/el-rayo-tequila/Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
Entering the Dragon’s Den is often a real sink or swim moment, and under the pressure and watchful eyes of the nation, we saw Jasmine Wicks-Stephens shine.
The true Dragon’s Den experience, warts and allWhat makes Faace such a compelling proposition for its investorsThe care and ethos behind Jasmine’s no-nonsense brandHow Jasmine masterfully balances her leadership of two brands The future of sustainability in the beauty industry
Exiting the infamous entrepreneurial amphitheatre with three Dragons’ backing, it’s their praise of Jasmine’s character that should draw your attention to the Founder of two fantastic brands, Faace and Known.
She joins us on You, Me & CPG to pull back the curtain on the Den experience, detail her staggering path to achieving such success, and her place in the future of the beauty industry.
This episode coversFaace https://wearefaace.com/
https://www.linkedin.com/company/wearefaace/people/
Jasmine Wicks-Stephens https://www.linkedin.com/in/jasmine-wicks-stephens-b912641b/Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
Since You, Me & CPG’s inception we’ve played host to some incredible guests with insights from the very top of the industry. Where better to collate the very best than in one very special episode…
Episode 11 looks back on the masterful approaches to branding, leadership and career progression coming from the sector’s most prolific figures, from Diageo titans to M&C Saatchi Founding Directors.
This episode covers
Jonathan Stordy’s ‘elephants and mice’ method for productivityOllie Palmer’s approach to breaking huge tasks into building blocksDavid Kershaw’s experience with ‘brutal simplicity of thought’Stephen Robertson’s remarkable answer to our regular section, ‘That’ll Never Work’Sian Davies’ ownership of her decisions, choosing the right voices to heedJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA.
At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to use them.
Join us for David’s tales from the top, why the value of creativity isn’t what it once was, the power of being an ‘unreasonable creative’, and what current creative directors should learn from the greats.
This episode covers
The chaotic background to M&C’s foundationDifferences in the ad world between the 70s-90s and todayThe increased challenge of building creative trustM&C’s iconic brutal simplicity of thoughtThe need for creatives to be unreasonableJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
The brands under Jeremy Lindley’s watch across many years are nothing short of iconic. So how do you balance the design legacy with a new age of ideas…
Diversity of thought and inclusive design are at the heart of Jeremy’s ethos and Diageo’s culture, but it’s exactly how this manifests in great design that makes his insights such a revelation to many.
Join us on You, Me & CPG as we share the unmissable benefits of inclusive design, how to cultivate an explosion of diverse thought, and the three word mantra that every design must live up to.
This episode covers
Great examples of inclusive design on the web and beyondHow to catch your subconscious biasesCreating an environment for diverse thought to thriveThe three words that form a central tenet to Diageo’s designHow semiotics revolutionised Tesco’s design processThe continuous premiumisation of the CPG industryJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
From Royal Wedding stunts to transforming a DIY giant, it’s safe to say that Stephen Robertson is a titan in the industry.
Now a Non-Executive Director at Timpson, Stephen’s career is brimming with accolades, and in a nation of shopkeepers, it’s the fascinating retail marketing world from which he has some of the most invaluable lessons
Stephen joins us on You, Me & CPG to detail the stories that made him entirely reframe his profession, demonstrate the new definition of brand loyalty, and reveals the only truly reliable form of market research…
This episode covers
Whether brand loyalty is dead, or has simply evolvedCollaboration vs tribalismKey differences between the approaches of product-led vs retail marketeersTimpson’s remarkable presence despite ‘not believing in marketing’The one and only type of market research that’s completely correctReframing marketing as a costJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
When you bring your whole, unfiltered self to your work, that’s where magic happens - if that’s true, then Mau Rutabingwa is a master magician.
Whether through her role as Head of Spirits Innovation for Africa at Diageo, or her musical artistry as Mau Roots, this week’s You, Me & CPG guest bucks trends boldly, often with incredible results.
She joins Jamie Holtum to share how you should embrace your identity at work, indulge in shared successes, and bring the fun back into this inherently creative industry.
This episode covers
How Mau learned her true self, and how to bring it to her job roleThe benefits to all when we stop conformingLeadership being ever-more focused about bringing people on a journeyRemoving ego from the equationHow to actually fulfil your 5 year visionReframing failureJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
Jonathan Stordy’s CV reads like an industry’s greatest hits list; between Unilever, Diageo, Beam Suntory and San Miguel, we’re only scratching the surface…
With so many roles across so many territories, the experiences that Jonathan shares with us on You, Me & CPG define the blueprint for success as an industry leader.
Join us as he takes us through an illustrious career, touching on empathetic leadership, defining culture, surviving a cyber attack, and so much more.
This episode covers
How power can change those in leadershipWorkplace happiness and wellbeingInternational differences between treatment of staffStaying resilient as a brand against a huge cyber attackIndispensable advice for early stage/graduate Brand ManagersComparing the industry across a 35 year careerJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
Rachel Roberts has never shied away from bucking trends and swimming against the tides, and her stellar journey so far is evidence enough of her excellence.
Now a global leader in premium spirits powerhouse Beam Suntory, she’s charged through a male-dominated industry, unyielding in her desire to create unique experiences.
Rachel joins us on You, Me & CPG to share the industry’s progress in equality (and where it’s yet to improve), the essential need for CPG brands to consider sustainability, the nuanced future of non-alc drinks, and so much more.
This episode covers
Consumers’ consideration for sustainability in high-end spiritsCreating bespoke non-alcoholic experiences that excel beyond the normRachel’s experience resisting those who dismiss female leaders’ strengths, valuing power over parityHow she single handedly fought against a woeful UK maternity policy The staggering pivot that Rachel and her team made when Covid interrupted a brand new business strategyJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
Mark Scott’s illustrious history is dotted with a vast array of successful businesses, but his latest is in a niche of its own - beloved pet food brand Bella & Duke.
It’s a brand which, in 6 years, has amassed sales nearing 30 million, a 140-strong team, and orders of 3 million meals a month, a monumental feat demonstrating the power of finding what drives you forward.
Join Mark as he shares his highs & lows, and how they’ve informed a CPG journey that sees him fronting such a magical brand.
This episode covers
The art of being a good salespersonMark’s prolific history heading up so many businessesBeing ‘caught out’ in a passionless roleBusinesses built on anger and passionSelf-care, and leading by example with wellbeingJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
Sian Davies has always been happy off-piste, whether it’s in her non-linear, international career, or her mountain marathoning. Both make her an unrivalled trailblazer.
She’s enjoyed a career that’s helped establish Seedlip as a boundary-pushing non-alcoholic innovator, and continues her stellar path as Diageo’s Global Head of Digital Consumer Insights.
This week on You, Me & CPG, we break down the risky-yet-rewarding path she’s taken, preserving a startup’s culture throughout Seedlip’s purchase, the thinking behind Guinness’ genius post-Covid campaign, and much more…
This episode covers
Sian’s non-linear career, equipping her with unique experiencesWhose opinions to value and whose to disregard when guiding your careerDriving flexibility in the workplace though meaningful policyThe cultural fit of a startup like Seedlip within DiageoAgency vs client side differences in approachHow Sian ran a remarkable marathon while pregnantJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
Ollie Palmer’s decorated career isn’t limited to startup success and roles with industry leaders, but athletic prowess.
From 10 years at Diageo to an influential journey so far with Caleño Drinks, Ollie’s adventure knows no bounds, whether in the CPG space or otherwise…
We catch up with Ollie as he shares the experiences from within the biggest drinks brand in the world, how to disrupt a space that’s ripe for the taking, and what makes the perfect background for a startup CEO.
This episode covers
The business lessons from Ollie’s remarkable rowing achievements, and humility around themDisruption in the non-alcoholic spirits spaceSales vs marketing as a CEO’s backgroundSeparating success from money and titlesOllie’s inspirational approach to the ‘5 year plan’Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
Welcome to You, Me & CPG - the podcast series that delves deep beyond the label and learns from the people behind the products.
We’re kicking the series off with a guest who’s no stranger to launch-day success, selling 10,000 bags of coffee on Top of the Mornin’ Coffee’s very first day of re-launch, earlier this year...
With a career steeped in entrepreneurial brand spirit underpinned with a restlessness and relentless for improvement, it’s a pleasure to welcome Hugh Thomas onto the series premiere as he shares the importance of empathy, leaning into fear, and dedication to your mission.
This episode covers
● How Top of the Mornin’ sold 10 thousand bags of coffee on Day One
● Reflecting on the turbulent success and downfall of his brand, ‘Ugly
● Being an outlier and a disrupter at Kraft-Heinz and Vita Coco
● Whether the US West Coast is the birthplace of many CPG trends
● Branding as the confluence of art, science and vision
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor -
Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world.
Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire?
We'll spread across the CPG world, from food and drink to beauty and lifestyle, from the CEO to the Founder to the Rising Star. With marketing, innovation, sales & growth all hot topics.
Perhaps you're in the CPG industry, want to break into it or simply learn from it. If you're striving to get ahead, get creative and make a difference - either way this is the podcast for you.Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
