Episodes
-
Listen to your Mind, Body and SpiritYour Body is a Team Player
Episode 227 (Mara is based in Virginia, USA)
In this conversation with Mara Benner we explore:
How to better connect with our own body, mind and spiritWhy outside communication starts with inside communicationEmotional intelligence is more than only emotions and intelligenceHow to prepare yourself for challenging conversationHow to mitigate imposter syndromeHow to balance body, mind and spiritHow are we communicating to ourselvesAbout our guest, Mara Benner:
Mara worked for 25 years in corporate and nonprofit leadership roles. At one time she worked for the CEO of a $2 billion healthcare company.
She has learned how various cultures have combined health, wellness and the min-body-spirit connection.
She studied Qigong in China with the masters.
You can arrange for a 30 minute, no-charge, no-obligation consultation with Mara at https://truenorthexecutivecoaching.com/
-----
Excerpts from this conversation with Mara Benner:
Your body is a team player with you. And when I say that to leaders, there's a pause. There's that ache that I've been having, that pain that I've been having. I didn't think of as the body being a team player with me, but it is, and you can get to optimal performance, mind, body and spirit when you work on all these different aspects.
-----
And I'll say one other thing that I think is fascinating about this is those leaders who have done an amazing job of working on the mind, body and spirit, also tap into the ability to create at a whole new level, for innovation and for new approaches, and with time speeding up on how quickly companies have to move and engage in new, innovative approaches for products or services, that ability as a leader, to tap into that creative aspect for the vision of the company and the organization is more important than ever.
-----
But we come back to a state of homeostasis, which is our natural place to be. And when we're balanced, when our mind and body and spirit are all in a balanced state, the body is able to optimally heal and be at optimal performance, which helps a leader out.
And so again, whether it's yoga or Qigong, or any of these approaches meditation, but it could be also, and this is what I think is really interesting, is for every leader, it's very different as to how they best come back into the state of homeostasis.
So for some it might be going for a run that helps them come back to that state of true balance. When I was in China to go to your point, what I realized is this concept that has always been there of what we call whole person care, which is we are not separated.
Our bodies aren't separated from our mind. Aren't separated from our spirit. It's all one in the same. And we get used to in our healthcare culture right now, we get used to thinking that things are separated out, that one does not impact the other, and that's actually not true.
They're all completely part of the whole so when a doctor says to a patient, this is this illness is stress related, often that person walks out of the doctor's office and may not know what to do with that, like, what? So now do I do if it's stress related? What does that look like?
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
-
How to connect with your audience
Episode 226 (Steve is based in Chicago)
In this conversation with Steve Multer we explore:
The challenge of an American speaking to international audiencesHow to adapt your delivery to the audienceHow to enter the conversation on their termsThe role of inner and out status when connectingThe three levels of value that we can invest in othersHow to boost your self esteem by associating with smart peopleHow to judge the value of your messageThe danger of reading your script instead of adapting The balance of pathos, logos and ethosAbout our guest, Steve Multer:
Steve had delivered presentations to executive teams for over 125 brands in 38 states and 25 countries.
He is the author of "Nothing Gets Sold Until the Story Gets Told" Corporate Storytelling for Career Success and Value-Driven Marketing.
Learn more about Steve's services and his book at
https://corporatestorytelling.com/
-----
Excerpts from this conversation with Steve Multer:
You walk into a room, you need to know how to read that space and do it in real time. In order to create a winning communication environment. You have to enter on their terms. You have to enter in a space that they feel comfortable and confident with. Because if you don't, you lose every time.
-----
They're investing in you, like you're investing in them, right? I think that is such a strong concept.
I frequently say to people when they're not sure they're being properly compensated for business. I always say, think about it this way. You are not having to pay for a master's degree in whatever it is that you're working on.
There are many, many ways to get paid. When you talk about the three levels of value, right? When we talk about fiscal value, we talk about psychological value, and we talk about calendar value, the three things that we can invest in, a person, in an idea, in a human to human engagement.
Again, this is whether we're giving a presentation to an arena full of 10,000 people, or speaking one on one with a colleague, a team member, a executive leader, a customer.
There are three things that we can invest in them. We can invest our time in them. Are they or are they not worthy of our time? We can invest our money in them. Is this or is this not worth paying for out of my wallet?
Or we can invest our psychology in them. Is my time and money worth what I will gain from the nature of the engagement, from the message that I'm about to give and the message hopefully I'm about to receive from the person that I'm with.
All three of those investments have extraordinary value.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
-
Episodes manquant?
-
Do you understand their frame of reference?Your Frame of reference is not their frame of reference
Episode 225 (Mitch is based in Oakville, Canada)
In this conversation with Mitch Fairrais we explore:
Understanding our frame of reference and how it was formedThe challenge of stepping into the frame of othersThe difference between a dialogue and the monologueHow can you understand their realityHow to explore their reality without attacking themWhy and how to hear their voiceEncouraging phrases to use with your teamRecognize your inclination to judge and how to put that on holdThe role of leadership vulnerabilityThe danger of believing in all your "shoulds"About our guest, Mitch Fairrais:
Mitch works with senior leadership teams to help them develop their communication and leadership skills.
He holds a high level of skepticism about many aspects of conventional corporate wisdom.
He is a founder of Socks for Souls Canada, a non-profit that provides unhoused people with warmth, comfort, dignity, mobility and health through new socks.
You can learn more about his training and coaching programs at:
https://www.onthemark.ca/
-----
Excerpts from this conversation with Mitch Fairrais:
You and I, and every leader on the planet lives with some level of being very much caught in their own frame of reference.
Our own upbringing, our own algorithms that have caused us success. How we've dealt with things, our own beliefs, our own values. There are a number of things that each of us comes to any circumstance with and any interaction with, and it's our frame of reference that we cling to, because it's all we know.
And it's very difficult for most human beings to actually step into the frame of reference of others, which, if you ask me, is the single most important skill that any leader could possess, beyond basic language skills or some math skills, some basic skills like that.
-----
Anyone who says to me, "I know how you feel" if I am 1000 human beings out of 1000 human beings being pulled I'm saying I doubt it. I don't think you do.
And for anyone to even suggest that they get how someone else views the world is almost ludicrous, because our frames of reference are so different that odds are, if I'm wise,
I should go in assuming that your frame of reference is going to be wildly different than mine, because you've grown up differently, you know, maybe have come from a different family background, maybe different part of the world than I know, many different things.
And I should assume as a starting point I have no idea what your frame of reference is, unless we've got lots of history. Even then, I want to on any given circumstance, on any given issue, explore what your views are, how you feel about how you're looking at anything that we are talking about in any given moment, even if I've known you for the last 20 years.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
-
How can you use stories to convey your messageTips to tell your stories
Your host, George Torok tells you the three part formula to deliver an effective story.
Then you hear two stories from him, one a business story and the other a personal story. They're both effective when you understand your purpose.
George analyzes each story to point out the key parts and techniques to craft and deliver your stories successfully.
Episode 224
In this solo episode with George Torok, we explore:- The power of storytelling in business communication- How to find and craft compelling stories- Three key elements of a successful story- Using personal anecdotes to connect with your audience- Common mistakes to avoid when telling a story
Key Takeaways:- Practice crafting stories that are concise and relevant to your audience.- Engage your audience with an intriguing opening question or bold statement.- Use visuals and emotions in your stories to make them memorable.
"When you tell stories about yourself, don't make yourself the hero all the time. Occasionally, maybe, but not all the time, because then you sound self-centered, and it's hard to connect with you."
"The best stories plant visuals in the mind of your listeners and touch their emotions."
Guests of Your Intended Message who discussed story telling:
Graham Brown: 3-box Story Telling Episode 68
Bruce Scheer: Inspire your buyers with the right narrative Ep 171
Richard Rosser: How to leverage AI to tell your story EP 170
Alan McLaren: Story telling to build your leadership brand EP 108
Robert Tighe: Find and tell your origin story Ep 91
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
-
Communication secrets from magic and hypnotismHow to better connect with people you don't know yet
Episode 210 republished (David is based in Boston)
In this conversation with David Reich we explore:
Magic skills that enhance your communicationsThe importance of observing your audienceHow to watch where people's eyes areWhy you need to break the patternHow to find common groundMagic phrases to boost the connectionHow to influence decisionsUnderstanding the perception and motivation of the audienceWhy you don't need care about who gets creditHow to adapt when the magic trick doesn't workAbout our guest, David Reich:
David has had a successful career as a technology and thought leader, and combines that with his passion and talent as a magician, mentalist and stage hypnotist, to create unique experiences of Entertainment, Education and Enlightenment.
David discovered how the principles of a mystery performer can be used to become an overall better communicator, and more specifically, he has developed the Tactical Communication Method.
Learn mor about David Reich and his services at his website https://davidreich.com/
Get your free copy of the Seven Tools of Tactical Communication
https://davidreich.com/tacticalcommunication/
-----
Excerpts from this conversation with David Reich:
Action Items
Practice observation techniques to understand how messages are landing and tailor communication accordingly.Use phrases like "help me understand" instead of disagreeing to have constructive discussions.Focus on being authentic, candid and vulnerable in conversations rather than putting on airs.-----
The biggest key really is observation.
We have to look at other people, we have messages, we have things we want to say, we want to sell an idea, we want to convey a joke, we want to tell.
And we have to not only know what we want to say, but how it's landing. And that's actually how I came up with this whole tactical communication method.
Because as a magician as a mentalist, as you're going through your performance and your communication, you need to see how things are landing where people's eyes are.
And if it's working, and if it's not. And then and this, this takes a bit of practice, okay, can't do it overnight, just like anything good requires a bit of practice.
But you can start to tailor your message and tailor how you're communicating real time on the fly, to make your message resonate. And that's how you get people to want to hear what you have to say.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
-
How to encourage the exchange of feedbackThe Power of Empathy as a Leadership Quality
Episode 223 (Bill is based in Atlanta, Georgia)
In this conversation with Bill Dickinson we explored:
The value of empathy for a leaderUnderstanding the complicated makeup of your peopleDistinguishing empathy from sympathyAvoiding the role of confessor or councilorSetting guidelines and boundariesCreating psychological safetyHow to provide regular constructive feedbackThe 90-day introductory trial period----
About our guest, Bill Dickinson:
Bill has nearly three decades of experience in designing and delivering leadership development programs across industries including, Boeing, Coca-Cola and AbbeVie Biopharmaceutical. He was a Catholic priest for 25 years.
He is on The Harvard Business Review's Advisory Council.
He is the author of "Optimizing Self: A Guided Workbook to Elevate Your Impact as a Leader"
Learn more about his services here https://www.c3leadership.org/
You can find his book on Amazon Optimizing Leadership
-----
Excerpts from this conversation with Bill Dickinson:
I think some of the mistakes that leaders can make is they confuse empathy with sympathy. Sympathy is, is simply feeling sorry for someone where empathy is is, I'm not just sorry about what happened to your state or this moment, but I want to understand it.
I want to support you through it. And those are, you know, those are two big differences. So an empathy now gives us the space, the term to understand we can hang with our people in their feelings without creating dependency.
-----
I need two things specifically that I did well, and I need you to share with me two things I could do differently.-----
There's a model called the SBI model, what's the situation? What was the behavior I observed in the situation, and what was the impact of that behavior?
So the situation is, George, you and I are having a thoughtful conversation on feedback in this podcast, the behavior that I observe is a host who is thoughtful and knowledgeable about leadership and their respect for me in it.
So the impact that has on me is that I want to hang with you. I want to make you look good, and I want to contribute to the quality of this podcast so your listeners walk away with some new learning,
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
-
How to accelerate growth by scaling your processHow to escape founder-led sales
Episode 222 (Corey is based in Los Angeles)
In this conversation with Corey Quinn we explore:
Knowing the market better than the market specialistsCaring about the clientsHow to warm up a cold callHow to transfer your process to another vertical marketHow to leverage empathyDefining your business by the industry of your clientsLeveraging the power of repeatable systemsHow to specialize in more than one niche-----
About our guest, Corey Quinn:
As Chief Marketing Officer of Scorpion, he helped them grow from $20M to $150M in 6 years.
He's worked 17 years in the marketing agency business.
He's the author of "Anyone, Not Everyone".
You can get a free copy of the audio book here:
www.AnyoneNotEveryone.com
-----
Excerpts from this conversation with Corey Quinn:
You need to have repeatable sales process that is not dependent on the on the founder, so you have to strip out all of the variables from the sales process, make it much more operationally or streamlined.-----
The impact of empathy happens before the cold call.
What I'm a big fan of is interviewing your clients and understanding how and why they buy from you, so you understand the attributes that they're looking for. That's one piece.
The other piece is when I coach my clients, but I do I do this work with with agencies, what I encourage them to do is to think of themselves, not as a in the digital marketing industry, I want them to think of themselves. In their clients industry.
So if you're serving med spas, you are no longer in the business or in the industry of digital marketing. Now you are a member of the med spa industry, and as a result of that, you're going to their conferences. You're joining the associations. You're participating in the associations. You know what's happening in the industry, and you're helping to further the interests of that interest industry, I'll give you an example.
At Scorpion, we worked in the franchise, franchise, multi location business industry is, interestingly, a lot of it's a big segment of our economy, but it's a relatively small industry.
What we did to enter into that world is we became a part of that industry. What I mean by that is our leaders, who focused on franchise they became certified as something that's called the CFE CERTIFIED FINANCIAL executive. That is an 18 month program to become certified in that we also joined a group called the IFA, which is the International Franchise Association.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
-
Is there enough Human Spirit in your Marketing?
Episode 221 (Kristof is based in South Carolina)
In this conversation with Kristof Morrow we explore:
The honest perspective from a person with Tourette's SyndromeThe value of revealing a flawTalking about internal conflictsIndirect marketing versus direct marketingMemorable characters from Super Bowl adsUnderstanding the audience that likes and follows youRecognizing the perspective of the audience, their bias and ignoranceHow to show kindness in your marketingBeing transparent about your deficiencies-----
About our guest, Kristof Morrow:
Kristof is an award wining journalist and the author of two books in the fantasy series, The Second Sun. He is a disabled veteran. He has Tourette's Syndrome which offers him a unique perspective on marketing and communication. His mission is to help people better understand each other.
You can learn more about Kristof and his book, at the website: https://www.kristofmorrow.com/
-----
Excerpts from this conversation with Kristof Morrow:
Respect is a large part of marketing.-----
For example, you you just said "Shakespeare" when we weren't even talking about Shakespeare.
And Christophe also has Tourette's Syndrome, which means, and as most people might understand it, that people have tics. They often say things involuntary.
Sometimes they might even have physical tics, I'm guessing. And let's see how that gives Kristoff a particular perspective that most of us can't see. And today we're going to talk about the spirit of marketing.
And that's an interesting phrase that you used Kristoff. Tell us what that means to you.
I think that means ultimately, like, how, how much of yourself, how human your approach to marketing is, how much you deviate from the notion that there has to be sort of a calculated approach. It's very it's a lot more human, I think. Yeah, so, for example, like I have Tourette's.
-----
You were more transparent that way. And I'm wondering, have you been told that before that you appear to be more transparent with your feelings?
Yeah, that's, um, that's a large, a large part of, I think, I think that's some part, at least a component of my success, is that I don't pretend to have confidence. I'm, yeah, I make no effort to false, to falsify that it doesn't it doesn't help. It doesn't help because people can see it, and then they just sort of pity you in secret.
But if you, if you confront it, I feel like they can get on board with that, and they can, they can think within themselves, like, you know, what would I be doing in this situation, rather than, oh gosh, look what he's doing in this situation.
You know it's, yeah, it allows, again, it allows you to be, for people to Rick, to to acknowledge your humanity, Shakespeare, Shakespeare.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
-
Authenticity in your marketing and sales conversationsHow you can excel when the bar is set so low
Episode 220 (John is based in California)
In this conversation with John Golden we explore:
How to start an authentic relationship with your prospectsHow to research before the first contactHow to create intellectual curiosityHow much research do you need - not muchHow to leverage your customer success storiesPresent your vulnerability to build trustStaying in touch with your customersHow to establish your communication cadenceWhere does automation ad AI fit into relationshipsThe critical role of active listeningWhy lean on your CRM-----
About our guest, John Golden:
John is Chief Marketing & Strategy Officer at Pipeliner CRM.
He is an author, speaker and host of Sales POP! podcast,
You can learn more about Pipeliner CRM and take the free trial at:
https://www.pipelinersales.com/
-----
Excerpts from this conversation with John Golden:
I think there's a few things, George, and one of them, I think, is, is authenticity. I think that is one of the biggest areas that you can focus on now.-----
Oh, customer success stories, 100% and I think this is where sometimes we forget. It seems so obvious, right? But when I engage personally, when. I engage with another salesperson, right? Or somebody selling something to me?
Yes, you know, I'm interested in what they can do for me, what I'm really interested in what they've done for other people, because that's where it is.
Because, let's face it, we all know that anybody who's brought a product or service to market, you always know that customers end up using it in ways that you could never imagine, right?
And they do things differently, not how you see and therefore learning about what you have done with other people, that is great information for for somebody, for prospect you're engaging with, and that's what I love. I want to hear the things that they've done with other people, how they helped other companies, how they helped other individuals.
And those stories and and we all come from, I mean, culturally, we all kind of come from storytelling traditions, you know, certainly I did, you know, in Ireland, and that's what resonates with people, is stories.
And now you take yourself out of the equation a little bit, and you put, you put your customer, and you say, You know what their issue, what their solution? And then, and here's the nice thing, is, like, you should be enthusiastic and say, and then they did this, or they asked us to do this, right?
They said, hey, if your product could just do this one other thing, and, you know, something, we went back and we discovered, yeah, that's something that would benefit everybody. And then we immediately, you know, implemented it in a way.
So this, there's so much richness in talking about your customer success story.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
-
Listening is a skill that can and must be learned to be more successful
Episode 219 (Julian is based in the Orkney, off the North Coast of Scotland)
In this conversation with Julian Treasure we explore:
How listening helped our survival for thousands of yearsWhy listening seems so difficult and is ignoredThe difference between hearing and listeningWhy we seem to focus more on speaking instead of listeningListening as a skill that needs to be learned and developedThe inverse relationship between emotion and listeningHow to have respectful conversations with people who disagree withWhy is listening more difficult the more senior you become in an organizationWhy diversity of perspective and opinion is valuable-----
About our guest Julian Treasure:
Julian Treasure is an author and international speaker on sound and communication skills. His five TED talks have been viewed over 150 million times and his book “How To Be Heard” won both Audie and SOVAS awards for best business audiobook. His company The Sound Agency has been helping major global brands to improve their sound since 2003.
Learn more about Julian and his programs at
https://www.juliantreasure.com/
Books by Julian Treasure
https://www.juliantreasure.com/books
https://www.juliantreasure.com/books
-----
Excerpts from this conversation with Julian Treasure:
Most people don't even understand that listening is different from hearing. Hearing is a capability. Listening is a skill. It's a skill you can practice and master, and if you do that, you can gain huge advantages in your life. Because the sad truth is, most people don't listen.-----
To me, listening is the foundational skill of all of our communication. It's primal, it's critical, and yet we seem to have forgotten about it.
We don't teach it in school, which is mad when you think about it, because if you taught children first how to listen really well, how much more of their education would they absorb and retain than they do now.
Where they're struggling in classrooms built by architects who don't listen, the children can't hear very much a great deal of the time. And if they can hear it, are they actually listening? Not really, because they don't know how to do that.
-----
The foundation of my work really is that these skills, speaking and listening, have profound effects on three very important things, our happiness, our effectiveness and our well being.
So dear listener, if you don't care about any of those three things, don't bother.
But if those things are important to you, and I rather suspect they are, it really is worth opening these doors to whole new worlds of capability, skill, and, you know, transformed outcomes in those three domains, your happiness, your happiness, your effectiveness and your well, being powerfully affected by how will you speak and how will you listen?
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
-
Target your marketing specific to one person
Episode 218 (Marcus is based in Ohio)
In this conversation with Marcus Schaller we explore:
How bottlenecks vary from small to large companiesThe reality of limited time, energy and moneyThe misunderstanding of how to scaleMeasuring the wrong parameters on social mediaClarifying the ideal customerHow customer service can align with your marketing messagesHow compensation criteria contributes to internal conflicts-----
About our guest, Marcus Schaller:
Marcus has over 20 years experience as a marketing strategist, coach and copywriter.
His experience includes creating messaging strategies and campaigns for several industries, including B2B, technology and SaaS.
Learn more about Marcus and the marketing services he offers
https://marcusschaller.com/
-----
Excerpts from this conversation with Marcus Schaller:
How does one decide which way to go? And how many directions should we be going in?
Oh, another really good question, George. Again, dependent on situation, I think the mistake is what not to do is to constantly "Chase every new shiny object".
Now, I think in terms of smaller businesses, that tends to be where my head's at, that's the clients that I tend to work with as a coach. So it's like I'm thinking in terms of your one, or one or two people, or maybe even five or six, it's a small team, you only have so much, again, resources, time, energy money.
The other thing to think about too, is that not only does it spread out too thin trying to do everything, which is just a it's a physics, it's a math equation at that point.
If you think about as a solopreneur, or as an entrepreneur, with a small team, there are certain things that you have certain talents.
You have a background in radio, it makes perfect sense that you would do a podcast, it would be ridiculous for you not to right now.
Would it make sense for you to do something that let's say TicTok and I'm not sure if you're on. But let's say you don't really like being on social media, you don't like TikTok? You don't enjoy? You don't consume it, you don't scroll through it every day.
Does that make sense to us? Probably not. So I think it really starts with the person running the business, if it's a small business, and even with a larger company, do you have the staff? Do you have the team to be able to support multiple, they're going off into multiple directions. And it's kind of that classic problem where there's no actual focus, and they're not really getting any impact? And then of course, you have to integrate that with like, where's your audience?
So if it turns out that you find out that, let's say you personally don't like using YouTube, I know that's not true. But let's say you don't like YouTube, but you find out that that's where the majority of your potential is. You might have to just figure it out.
But I think it really starts with go with your strengths, because there's certain things that we're just good at, and why wouldn't we leverage that as much as possible?
-----
Your brand is not really up to you, we can design what we want our brand to convey. Again, your intended message of your brand, can be something we sit down and we design and this is our intention of what we want to communicate, but ultimately the brand is how your audience and how your customer base sees your company.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
-
You can't do everything but you can do something
Episode 217 (Myke is based in New York state)
In this conversation with Dr. Myke Merril we explore:
How do we perceive realityWhat does it mean to be emotional?The power of saying, "Tell me more about that"Emotions are not good nor bad, it's what you do with itHow can anger be constructiveHow to change a reaction to a responseFour words to eliminate from your speakingAbout our guest:
He has written 28 books to make his wealth of knowledge and insights widely available.
Dr. Mike has two mottos of life. One, be constantly curious, learn something about everything, frequently use the expression, tell me more.
And to I cannot do everything, but I can do something. So I will do that.
Learn more about his book and services
https://whydopeopleactthatway.com/
-----
Excerpts from this conversation with Dr. Myke Merrill:
Tell us a little bit about what is this thing that we call reality?
That is a tremendous philosophical question. But it's also a biological question. How a person how every human being perceives the reality in which they are personally immersed, there isn't a reality of what's happening and some star somewhere 400 light years away.
The reality is, that's not a part of our reality. But when I'm driving along, and somebody cuts me off, that is part of my reality. And the question then is, how do I perceive that moment? Is that an aggressive moment? Or do I have compassion in that moment? Is it somebody who just wet their pants and are trying to get to a bathroom really badly? And they're not thinking about anything else?
Or did they just get fired from work? And they're pretty much at the end of their rope. I mean, I don't know what's going on. But my reality is the journey I'm on.
-----
But a starting point is it's either a reaction or a response. A reaction is unplanned, spontaneous, and usually less or uncontrolled. A response is reasonable, mature, experienced, and and has a plan. They're both emotional. They're both emotion, emotion is both sides.
But if you have a reaction, can you shift that to a response? Can you say, I know I just gave you the finger because you pulled in front of me. Let me back that up just a little bit.
Because I'd like to take a different course here, or you're in an argument with your your management team and your business. And some new startup comes in with some wild idea. And you immediately trashed the person, not the idea. And to be able to that was my reaction, and to be able to say, I just reacted there, and I don't want to do that. Let me pull that back.
And let me respond, not react. Both of those are emotional, both are intense. loads, it really matters what we're talking about here. But I'm going to respond instead of react. So emotion for me became either the reaction or the response, linking my perceptions to my motivations, and their interactive.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
-
12 Secrets from David Copperfield to help your Business
In this episode, your host, George Torok reveals these secrets that he learned while assisting David Copperfield on stage at the MGM Grand in Las Vegas.
George Torok helps executives deliver their high value presentation more effectively. Naturally he studies other presenters and performers to learn from their techniques and styles.
He observed David Copperfield up close and uncovered these gems in his performance that apply to business communication.
-----
Excerpts from this podcast
David Copperfield - live at the MGM Grand Hotel Las Vegas! You might be fascinated to know what I discovered behind the curtain. I was lucky enough to assist him with one segment of his show. Of course I was sworn to secrecy and cannot reveal the magic behind that trick. Watching a master at work inspired me to do more than just watch - to observe and learn. I can reveal to you the secrets of David Copperfield that you can apply to your business.
What are those 12 Secrets?
There is no magic
Illusion is more powerful than reality
People believe what they want
The audience is always right
Preparation is everything
Prepare for the unexpected
Believe in people
Offer them hope
Make it fun
Be vulnerable
Don't be seduced by technology
You don't need a cape.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
-
10 Lessons to launch your product on KickStarter
Episode 215 (Aurora is based in Vancouver, Canada)
In this conversation with Aurora Winter we we explore:
Why is Kickstarter a good place to launch your new product?The nature and importance of the KickStarter communityWhat are the benefits to those who pledge their support?What types of creative products can be launched?The appeal of being part of a community of creatorsRaising money is only part of the benefit to creatorsHow else can authors make money?Appreciating the love of reading.About our guest and offer:
To participate in the book launch, visit this site before July 16, 20224
https://magicmysteryandthemultiverse.com/
After this date, you can still visit this url for the latest on this series of fantasy books from Aurora Winter.
-----
Excerpts from this conversation with Aurora Winter:
The quick summary on Kickstarter is that it is it is a crowd funding platform that is specifically oriented for supporting the creation of new products.
So that would include books, but it also could include a backpack or a watch or a new kind of jacket or glasses, and or jewelry. So many creators have fun or even a film, many creators have funded their project on Kickstarter.
Kickstarter is distinct from other crowdfunding platforms. It's not like a GoFundMe, it's not please, please, please, I need money, it's more, I have this exciting idea. It's so wonderful. And I would really like to give you the opportunity exclusively to get this hot off the press before it's available to the general public.
And usually, you will also get something different and distinct from what is available for the general public.
So people who like first editions, people who want signed editions or they want something collectors, Kickstarter is really great for that. And one more thing I learned about Kickstarter, and I've a number of things to share.
But one other thing that people might like to know is Kickstarter is your first stop, it doesn't take away from selling your product on Amazon or wherever you might sell it. But if you go to Kickstarter, first, you offer that exclusive window, and you don't have to ship the following day.
So you can use the funds to create your movie, or to finish, you know, your design of the book cover. In my case, my book is already done. So that wasn't the case.
But Kickstarter does give you the opportunity for a little window of time to finish your creative project. Like my son did a video game on Kickstarter.
So it's something and it's something that's, I think, really exciting and fun, because you get to meet the creators.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
-
Leadership lessons from dog trainingHow can you lead your team like training a dog
Episode 214 (Brady is based in Austin, Texas)
In this conversation with Brady Foulk we explore:
What dog training has in common with leadership skillsHow to understand their world - the dog or your teamConnect and build new patterns of behaviorThe importance of along timeHow to allow a safe place to cool off Pavlov's lessons of classical conditioning still applies to people and dogsHow to associate desired behaviors with rewardsThe freeze, flight or fight responseThe misuse of anger and punishment in trainingAbout our guest, Brady Foulk:
A passionate and knowledgeable dog trainer whose expertise transcends conventional boundaries.
With a rich tapestry of experience and certifications in Dog training, Lifestyle Coaching, NLP (Neuro-Linguistic Programming), and ABA therapy. Brady, at 29, has dedicated the last 6 years of his life to crafting the perfect canine companions.
Whether it's honing the skills of service dogs or instilling a sense of calm and security in emotional support animals, Brady's holistic approach resonates deeply with every furry friend and their loving owners, fostering a harmonious and enriching bond.
-----
Join the dog training community.
https://www.newdirectiondogtraining.com/free-community1
-----
It's not about giving your people dog treats. It's more about understanding their perspective and seeking to direct their behavior.-----
And I want your audience to know if you have a dog, you're in the right place. We're going to talk about some dog training tips and tricks, I got lots to share.
And yeah, if you don't have a dog, I want you to know, you're also in the right place. We're gonna talk about effective, elegant leadership, we're gonna talk about how it applies to your business and how it applies to your life.
-----
And so let's address the issue of punishment. Yeah. When does punishment fit and what are relevant punishments do we do we take a rolled up newspaper and hit the dog on the nose?
Yeah, I don't believe in physical punishments. I feel like there's we've evolved to a point where we can communicate more effectively. It's like it's not appropriate for me to hit you. If I get mad at you. I have to figure out how to communicate to you to work with you. And most of the time, you probably don't feel heard.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
-
Advance your career success with better communication skillsSimple steps to become an effective communicator
Episode 213 (Ty is based in Toronto, Canada)
In this conversation with Ty Hoesgen, we explore:
The lack of proper communication skills for studentsThe danger of depending only on your technical expertiseCommunication is a learnable skillEven shy, clumsy introverts can learn how to communicateWhy people start talking before they speakThe importance of relevant structure and organizationCoaching your team to improveHow to use the PREP structure (Point, Reason, Example, Point)About our guest, Ty Hoesgen:
Ty Hoesgen grew up as a shy, awkward farm kid near a town of 800 people. He's the author of "Elite Communication Skills".
You can take the free course, "Speak like a Confident Leader in 7 Days:
at https://howtospeakbetter.com/
Follow at https://www.instagram.com/tyhoesgen/
Connect at https://www.linkedin.com/in/tyhoesgen/
-----
Excerpts from this conversation with Ty Hoesgen:
There's a famous scene from the show The Office, if any of your listeners have seen the office, and it's Michael Scott, who is the head boss there, and he says, Sometimes I just start a sentence. And I don't really know where it's going. But I just hope I find it along the way.
And that's what a lot of people seem to do, especially in the corporate world, when it matters the most, to be clear, to have people understand, to be persuasive to be powerful.
And so one of the biggest mistakes is just having no structure, no organization, in the way that you are explaining something, you're just rolling the dice and hoping for the best when you open your mouth.
-----
So how can someone better structure their message?
This is something that should absolutely be taught in schools structuring your message. So first, what is your intended message? This is something that you should know, before you start speaking. I teach a framework that a lot of my clients find very easy, and they find it very useful.
It's called the PRP framework. So it's point. Reason. Point. It's very simple. If you get asked a question, you start with your main point first.
So your intended message first, what's really the main thing you want them to know? Then the reasons so why do you think this? Where did this point come from? Why do you believe this? And so you give your reasons for that. And then because people tend to hear and remember the things that they hear first, and the things that they hear last the most.
Whereas you want to restate our point at the end, because we want the last thing they hear to be that main message. So we've got our point, first, than our reason or reasons.
And we restate it with a point at the end, the Restatement at the end, very underrated and necessary. Because if you ever been in a situation where the conversation just kind of gets off track, sometimes that's because somebody has ended their point with something that's a little bit off. And people respond to whatever they hear most recently.
So if we restate the main point, at the end, it's a lot less likely those conversations are going to get off track.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
-
Helping managers become executive leadersLeading is different from managing
Episode 212 (Vanessa is based in Toronto, Canada)
In this conversation with Vanessa Judelman we explore:
The three aspects of being strategicHow to conduct an accountability meetingThe power of regular one-on-one meetings with your peopleHow to build trust with your teamHow to become a leader who coaches your teamWhy and how to become a better listenerHow to delegate effectivelyAbout our guest, Vanessa Judelman:
Vanessa is a leadership consultant and executive coach. Over the past 20 years she has trained and coached thousands of people across the globe in organizations including Campbells Soup, HelloFresh, the SickKids Foundation and the Four Seasons Hotels and Resorts.
Learn more about her book
"Mastering Leadership: What it Takes to Lead in Today's Fast Paced World" at: www.mosaicpd.com
------
Excerpts from this conversation with Vanessa Yudelman:
And I just want to develop the muscle of listening because I it's not something that we were taught at school.
-----
I always tell leaders, first of all, think about your intention for the meeting. Why do you want to meet with them?
Is it an accountability meeting where you want to make sure they're, they're moving their goals forward? Is it a coaching meeting, where this is someone who's new, and you want to develop them? Like, what's the purpose?
So that's the first place to start is, so I would recommend you identify the purpose, then share it with your team? You know, a lot of leaders think that just because they're a leader, they have to have all the answers. And I always say that's not true.
You, as a leader need to have the questions.
You don't necessarily need to have the answers. So say to your team, hey, you know, I really feel like I'm not getting you're new to the team and not giving you enough time to develop your skill in this area. And so I was thinking we could do a one on one.
Would that be helpful for you? Again, check in? Oh, yeah, that'd be great. Okay, let's do the agenda together. Here's what I was thinking. I was thinking, like, I always asked, you know, what the suggestion I was thinking we could talk about, you know, this certain skill, what did you do to work on the skill last week?
What are some of your gaps, what support you need for me? Right. And so again, it's a lot of questions. And by giving them the agenda in advance, people know what to expect, and they can prepare for the meeting.
So they know, every Monday, you know, my leader is going to ask me what I did to work on the skill last week, and where I'm still feeling stuck. So you can either Yeah, so those are a couple of suggestions to get those meetings started.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
-
How to improve your thinking skills regardless of your strengthsStrengths and opportunities for ADHD entrepreneurs
Episode 211 (ST is based in Florida)
In this conversation with ST Rappaport we explore:
Appreciating the 28 thinking skillsHow to recognize ADHD challengesHow to deal with overwhelmHow to leverage our five senses to organize new informationThe three phases of thinking and how to Why ADHD people can be the movers and shakersHow to use curious questions and learning to keep your brain youngAbout our guest, St Rappaport:
Been studying how the brain thinks (& what we can do to improve it) since the age of 11Always looking to solve the root cause of any issue (instead of just putting on a band aid)Absolutely love learning but not school. Dropped out of school at 16 ST RappaportHelping ADHD entrepreneurs optimize their brain so growing their business is easier.Grab your copy of Your Essential Guide to Cognitive Functions Free Thinking Skills Assessment: www.lifepixuniversity.com/brain-----
Excerpts from this conversation with ST Rappaport:
I think that people with ADHD are the real movers and shakers of this world. Anyone who's done anything really big in this world, most definitely has ADHD. And I just love being around such people.-----
And sometimes it's a good idea not to consider all the details, because if you did, it would overwhelm you and scare you.
-----
Do you believe that people can multitask?
No.
What we do is we task switch. Yes, we are switching tasks really, really quickly from tasks that is includes if you have ADHD, and a lot of people think they have ADHD, and they can multitask really well.
But if you observe yourself, what you're actually doing is you're switching from task to task really, really quickly. only exception to this is when you're doing a task that doesn't require brainpower.
Then let's say for example, if you're driving driving down the highway, 60 miles an hour, and it's like, just not thinking and you have a podcast playing, you could still be listening to your intended message, right?
You're still listening to the podcast. However, if out of nowhere, a car comes and cuts you off. Or all of a sudden, like there's a bike that like a pedestrian or something that you think you weren't expecting those few seconds to settle and stop and you were focused on the road,
You're more focused on the road, your brain didn't hear what was in that podcast, you will literally if you want to hear what was said, we'll have to go back there a couple of seconds to hear it because your brain was shut off.
So you can multitask until one of the things don't need brain power.
-----
You want to make sure you are always, always always always doing new and challenging tasks. If you want to keep your brain young, you want to do new and challenging,
not just new and not just challenging, but those two together, those are the best way for you to keep your brain young and provide any of the elderly diseases that none of us want related to the brain.
-------
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
-
How to promote your business with videoWhat are your video choices?
Episode 209 (Mark is based in Austin, Texas)
In this conversation with Mark Wonderlin we explore:
Where to start with simple phone videosWhat are the different types of videos you can publish for your businessWhy value in the video content is more important than qualityThe best uses of selfie videos vs professional videosUnderstand the intent of viewers on the different social mediaHow long to make your video depending on the platformHow to split a longer video into to short videos in a funnelHow to start by shooting your own videoAbout our guest, Mark Wonderlin:
Mark is owner of Mosaic Media Films, the highest-rated video company in Austin Texas.
His team creates cinematic business videos with marketing in mind.
He loves to travel and much as he loves creating video content.
-----
You can access the free video resources at his site
https://mosaicmediafilms.com/resources/
-----
Excerpts from this conversation with Mark Wonderlin:
What kind of videos should they be producing at first? Where do you start that?
So most of the time, when clients are looking for video from us, they're looking for typically what's called a business promo video. And that's usually where we try to steer them.
So the conversation that we have about video is a little bit different than most other production companies out there. I really want to understand what are you doing for marketing? what's working, what's not working?
What is the problem we're trying to solve that this type of video or other types of videos will help solve in your marketing strategy. So sometimes it's a promo video, sometimes it's a case story, or testimonial video, sometimes it's a series of videos that work in your funnel to increase trust and credibility.
So we really try to understand what is the problem that they have? And how can video what type of video will work, or what series of videos will really help them.
The two most popular videos that we do is what's called a business promo video. Some people call it a company video, some people call it a Brand Story Video, it's essentially a two minute video that tells the story about what you do, and what makes you uniquely different.
And I say tells the story about you very lightly, because I often have to explain to clients that it's not really a story about you, as much as is a story about your customers journey.
So it's really about what is the problem or the pain that your customer has? How could you uniquely solve that? And what does their life look like, once you've worked with them.
And that's really what you want to do. Because However, people are seeking you out with your primary marketing objectives, whether it's SEO, or pay per click or social, when they come into your business or brand, they essentially are acknowledging that they have a problem. And they want to make sure that you can kind of solve that problem.
They're there's a story that they're already playing in their head, and they want someone that's gonna help change and transform that story, whether it's in the form of a product for a result that they want, or a service, or an objective that they're trying to achieve in their life, whether it's their business, or personally.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
-
If you had to choose between feeling confident or appearing confident what would you choose?
Listen in to discover the answer and why it is important to you.
In this solo show George offers you a whole body. mind and soul experience to enhance your confidence.
Insights from this episode about feeling and appearing confidence when you speak in public.
These quotes from your episode were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨
---
🗣️ Quotes from George Torok
"How can you be more confident when it's your turn to speak?""It's more important that you appear confident.""The audience doesn't need to know what's going on in your head or in your body.""Clarify your purpose by asking yourself this three-part question: As a result of this presentation, what do you want people to think, feel, or do?""Don't read it, know it, and then deliver it.""Remember to breathe.""When you smile, you are more attractive.""Believe in yourself and your ability.""Your message has value."---
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
- Montre plus
