Joué
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Donal is an established yoga teacher actively expanding his teaching and business skills. When a prospective students inquires about classes but doesn’t end up joining a class, Donal is unsure how to follow up. Does he email? Make an offer? Add them to a list?
Listen & Learn:
Why most inquiries are a client saying “yes” and your job is to not give them reasons to say “no” How friction, complicated process or big buying decisions can kill initial energy Why every business-minded yoga teacher should focus on their community in the form of email list, social media contacts, and even Whatsapp or SMS lists#1 Tip from Donal:
Give your classes a great name so students know what they’re signing up forGot Questions?
Write to us [email protected] -
Brittany is teaching yoga in Lyon, France, and she's working to build up here private yoga clientele. The problem? No one seems comfortable paying more than 55 EUR per class, and Brittany needs 85 EUR to support her lifestyle and financial goals.
Ideas We Explore
Unique Teaching Positioning (UTP): how to differentiate to add more value in your market Getting out of the "yoga scene" so you access people that are better potential clients Focus on "problem" and "solution" with yoga as the means to the end, not the product itself#1 Tip from Brittany
Start an email list! -
Tiffany has a new studio and finds herself working "in" the business much more than "on" the business. This means the emails, the admin, and the day-to-day keep her from strategic planning and high-level work. What to do?
Ideas We Explore
E-Myth Book (Michael Gerber) How to off-load work to teachers, work-study or other staff Why you need to escape the studio at least once per week How to create screen capture videos for internal training#1 Tip from Tiffany
Create Standard Operating Procedures (SOP's)
