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Tune in to this enlightening podcast episode as Raj Shamani hosts Mohit Sadaani, Co-founder of The Moms Co., and unravels the secrets of building a successful business.
Mohit, a prodigy who has worked with reputed companies like McKinsey & Snapdeal in the past, went on to launch his startup of The Mom Co. when he & his wife faced problems fetching the right products for their kids and realised the gap in the Indian market.
The conversation kicks off with a fundamental question: How can a business thrive and stand out in today's competitive market? Mohit shares a powerful perspective on moving beyond merely selling products to crafting unique experiences for customers. He highlights how businesses are not just about transactions; they are about creating memorable encounters.Raj and Mohit delve into the importance of differentiation and growth strategies. Mohit emphasises the significance of understanding that you're not selling a product; you're selling an experience. Drawing from examples like Nike, he illustrates how building a brand around customer experience can lead to remarkable success.
The conversation turns towards the competitive landscape and the inevitability of imitation in business. Mohit shares his views on staying true to your mission and being faster and more accessible to customers as key strategies. He advises against becoming too enamoured with problems or solutions. Raj and Mohit discuss global business dynamics and how trends often repeat worldwide. Snapdeal's rise and fall and Amazon's customer-centric approach come under scrutiny, revealing the complexities of the Indian market. Mohit provides valuable insights into the intricacies of India's market dynamics.
They wrap up the discussion with insights into consumer and traditional brands, the importance of cultural relevance in India, and the challenges and opportunities in the personal wellness industry. The episode concludes with Mohit sharing the top three skills every entrepreneur and founder should possess. Make sure you watch this podcast till the end!
Follow Mohit Sadaani On
Linkedin: https://in.linkedin.com/in/mohitsadaani
Instagram: https://www.instagram.com/mohit.sadaani/
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Timestamps:
00:00 - Introduction
2:24 - Journey of The Moms Co.
7:05 - Why is operating in the niche market better?
10:32 - How to survive against the big giants?
15:36 - The story of Rocket Internet
17:23 - Shocking social Commerce in China
18:45 - How to make your me-too product win in India?
24:17 - Why Snapdeal tanked in India?
26:36 - Why Hyundai succeeded in India?
28:49 - Why did Amazon succeed in India?
33:42 - Will Zepto beat Dmart?
37:04 - Favourite consumer brands in India?
41:46 - How Darshan Patel has cracked India's pulse?
43:36 - What works in India?
48:28 - 3 Things a founder should have
50:12 - Who made Apple Successful?
53:22 - What works in Corporates that doesn't work in Startups?
56:45 - Conclusion
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🎧 Stream Figuring Out episodes on Spotify:
https://open.spotify.com/show/736rhmW7vilNgkFFo8aDz4
📺 Watch Figuring Out episodes on YouTube:
https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public -
Once upon a time, in Delhi, there lived a Brahman who insisted on being called "Shastriji" despite having no knowledge of the Vedas. He tried hard as a child to learn the Vedas but was never able to remember what he read. Desperate Brahman sought to Birbal for assistance. Perplexed Birbal, paused for a moment to consider his options before instructing the man to carry out his orders. After few minutes Birbal had an idea and asked the Brahman to execute it. The Brahman went near Birbal's house the next day, as per Birbal's order, and began loitering. Birbal instructed some nearby children to refer to the Brahman as "Shastriji" until he became annoyed.
The kids began to irritate the Brahman by calling him "Shastriji" from that day forward, and the Brahman would scare them away. After a few days, the entire town became aware of the event and began referring to him as "Shastriji." This is how Birbal fulfilled the Brahman's wish.
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The best communicators express ideas simply. And to do that, says Carmine Gallo, “you have to connect with people in a language they understand.”
Gallo is an author, communication coach, and lecturer at the Harvard Graduate School of Design. For him, the cornerstone of good communication is empathizing with an audience enough to truly speak their language. “Think about the audience first,” he says. “If you cannot speak the same language to different stakeholders and adapt the language for those different stakeholders, you’ll never get anything done.”
On this episode of Think Fast, Talk Smart, Gallo and host Matt Abrahams discuss how we can simplify our language and weave relevant stories to translate and tailor our communication for our audience.
Email Questions & Feedback >>> [email protected] Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedIn
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Jewels talks with an actress about creating her dream life as a great actor and Jewels helps her to move beyond the thoughts that she is not good enough. Great show on Law of Attraction Talk Radio!
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How have five showless hosts been keeping busy? What’s the news story they wish they hadn’t missed? What’s going on inside their pants? Find out on Episode 3 of “Strike Force Five” with Stephen Colbert, Jimmy Fallon, Jimmy Kimmel, Seth Meyers & John Oliver. All proceeds go to their out-of-work late night staffs during the strike.
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