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In this special Best of 2024 episode of Add To Cart, we revisit five of Nathan’s standout conversations from across the year. We revisit insights from Profit Peak’s Carla Penn-Kahn and David Kahn, who unlocked a 20% profit boost for their multi-brand sneaker empire using real-time data and Adore Beauty’s Dan Ferguson, who uses psychology to build customer loyalty through innovative dual funnels. We recap wisdom on nudges and sludges from behavioural economics expert Sonia Friedrich and learn how Adam Bouris from WHO IS ELIJAH has mastered bold, strategic wholesale cuts to power global expansion. We also revisit Anaita Sarkar, from Hero Packaging, retention strategies and the "magic bucket" concept that turned satisfied customers into vocal advocates.
This episode was brought to you by:
Deliver In Person
Shopify Plus
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this Checkout episode, we sit down with Lauren French, head of Motto Fashions. Lauren shares her most unusual online purchase—a car with no key— her admiration for Aussie bag brand Bon Maxie’s clever UX design and lets us in on the tools she swears by, including Dashlane, the password manager that saved Motto from a cyberattack. She reveals how How Brands Grow by Byron Sharp changed the way she thinks about customer acquisition, and opens up about the challenge of adding structure to her fast-growing fashion empire.
Check out our full-length interview with Lauren French here:
How Live Streaming Saved This 40-Year Fashion Brand: Lauren French Talks Bold Moves Behind Motto’s Growth | #459
This episode was brought to you by:
Deliver In Person
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About your guest:
Lauren French is the driving force behind Motto Fashions, a renowned Australian brand that has been empowering women over 40 with bold, versatile style for over 40 years. Since taking the helm, Lauren has transformed the family business into an ecommerce success story, leading to a staggering 127% growth in just 12 months. With features in 7News, The Audacious Agency and Medium, she’s also caught the attention of high-profile influencers, including comedian Julia Morris. Recently ranked 21st in Smart Company’s Smart50 Awards 2023, Lauren’s innovative use of live-stream shopping and hero products has made Motto a standout in the fashion world.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add to Cart, we chat with Elena Chirich, the visionary behind MiniBoss Business School’s Aussie chapter. With a background in leading transformation projects for global giants like Virgin and Deloitte, Elena now focuses on shaping the entrepreneurs of tomorrow. She shares the science behind fostering creativity in kids, the power of early failure, and how mentorship from industry leaders, like Simon Beard of Culture Kings and Mike Thompson of Nude by Nature, sets MiniBoss apart. From big-picture insights to practical takeaways, this episode explores how MiniBoss is preparing young minds for a rapidly changing world.
This episode was brought to you by:
Deliver In Person
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About your guest:
Elena is an education innovator and owner of the Australian branches of the international MiniBoss Business School, where she empowers young entrepreneurs as young as 6 with essential business and life skills. After a successful 20-year career in IT with companies like HP, Virgin and Deloitte, she left the corporate world to champion student-centered, real-life education that builds confidence and a growth mindset in kids. Elena is passionate about supporting the next generation and has opened branches in Brisbane, Melbourne and Sydney, and continues to offer the program online since launching it during COVID.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this Checkout episode, we sit down with Phil Leahy, founder of MedCart and the visionary behind Retail Global, a leading e-commerce event platform. Phil shares his most unexpected online buy – a house purchased sight unseen – and praises Julie Mathers from Flora & Fauna for her exceptional approach to e-commerce. He discusses the importance of tools like SearchSpring in boosting MedCart's performance and highlights his go-to podcast, The Jason & Scot Show, for marketplace insights. Phil also reflects on the challenges of managing MedCart’s growth in a competitive market, all while maintaining his tropical garden!
Check out our full-length interview with Phil Leahy here:
From eBay to Medical Marketplace: How Phil Leahy is Shaking Up Healthcare E-Commerce with MedCart | #456
This episode was brought to you by:
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About your guest:
Phil Leahy’s journey began in 2007 when he became eBay Australia’s #1 seller with his business, Entertainment House. From there, Phil went on to shape the industry by founding Retail Global Events, bringing retailers together to spark innovative conversations and drive growth. After selling Retail Global to Maropost in 2022, Phil made a bold return to eCommerce with MedCart Marketplace, now Australia’s leading medical marketplace, providing crucial medical supplies to businesses, consumers, and government bodies. Beyond business, Phil’s passion for giving back has been evident through his Frontliners initiative, which has raised over $1 million for charities and delivered $3 million in products and services to support 140,000 healthcare workers across Australia.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterHosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we chat with Serene Lim, the mind behind Gellae (the gel nail stickers that make salon-quality nails achievable at home) and Cup 49 (bubble tea kits that bring café indulgence to your kitchen). Hear how Serene took Gellae to seven figures in its first year, racked up 400 million TikTok views, and landed her gel nail stickers on the shelves of 165 Boots stores across the UK and Ireland. We learn about how she crafts data-driven content strategies, addresses real customer pain points in creative ways, and how she bootstrapped her expansion without taking on outside investment. Serene also offers insights on balancing creativity with calculated risk-taking to achieve sustainable growth.
This episode was brought to you by:
Deliver In Person
Shopify Plus
About your guest:
Coming from a non-business background and a family that faced challenges during their first decade in Australia, Serene Lim has defied the odds to bootstrap and scale two thriving eCommerce brands. As the sole founder, she led Gellae, her DIY gel nail sticker brand, to seven-figure success within its first year, amassing over 400 million organic views on social media. This rapid momentum caught the attention of Boots, which now stocks Gellae in 165 stores across the UK and Ireland. Serene is also the founder of Cup 49, a DIY bubble tea kit brand that allows tea lovers to recreate their favourite drinks at home. Both brands focus on addressing real-world frustrations with affordable, convenient solutions. When she’s not building brands, Serene is a massive foodie who loves travelling, bunnies, and all things miniature.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this Checkout episode, we sit down with Jethro Marks, co-founder of The Nile, to uncover personal insights behind this pioneering ecom giant. Jethro shares his thoughts on disruptive platforms like Temu, his admiration for the logistics mastery of Dan Murphy’s and the critical role Google’s BigQuery is playing in powering The Nile. He also reflects on how balancing innovation with consistency has fed into the brand’s long-term success amidst the ever-changing ecom landscape.
Check out our full-length interview with Jethro Marks here:
How Jethro Marks is Transforming The Nile into a Leading Aussie Online Bookstore | #454
This episode was brought to you by:
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About your guest:
Jethro Marks is the Co-Founder and CEO of The Nile, one of Australia's pioneering pure-play online retailers. With over 15 years of experience in eCommerce, Jethro has been there since the start with co-founder Mark Taylor, taking the enterprise from a living room with two guys and a computer to a global operation across Australia, New Zealand, the US, and UK, offering over 40 million products. A former Director of NORA, he is also a Non-Executive Director at DroneShield (ASX: DRO).
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we’re joined by Mike Rhodes, the Founder and Main Ideas Guy at Mike Rhodes Ideas. With a career spanning four successful business exits, including WebSavvy—an agency named one of Google’s Top 18 globally—Mike shares how focusing on problem-solving and innovation has driven his success. He reveals the power of his PMAX scripts, which are helping brands like UNICEF, Helly Hansen and The Body Shop uncover hidden ad spend opportunities. From reshaping ad strategies to preparing for AI’s game-changing impact on search, Mike delivers insights every eCommerce professional needs to hear.
This episode was brought to you by:
Deliver In Person
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About your guest:
Mike is the Founder and Main Ideas Guy at Mike Rhodes Ideas, helping businesses and marketers stay ahead with cutting-edge strategies, tools and insights. He has built and sold four businesses, including WebSavvy, which was one of Australia’s largest independent agencies for over a decade and was recognised by Google in 2018 as one of their Top 18 agencies worldwide. A sought-after speaker, Mike has delivered keynotes at over 100 events globally and co-authored The Ultimate Guide to Google Ads, the world’s best-selling book on the subject. These days, you’re likely to find him walking his daughters to school, experimenting with AI innovations, or carving through forest trails on his mountain bike.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this Checkout episode, we catch up with Keira Rumble, founder of Krumbled Foods and a functional wellness brands Beauty Bites, Mini + Me, and Habitual Beauty. Keira shares her most bizarre online purchase (a toddler-sized forklift for content creation), her admiration for Aussie brand Goldie + Ace and her obsession with Milanote as an organisation tool. She shares her love for the book Buy Back Your Time, and how she’s learned to become a better leader by understanding her team’s strengths.
Check out our full-length interview with Keira Rumble here:
How Keira Rumble Transformed Health Challenges into Krumbled Group and Three Thriving Brands | #452
This episode was brought to you by:
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About your guest:
Australian mother, entrepreneur, and the founder of Krumbled Foods. Inspired by her own health struggles, Keira is on a mission to help others live healthier, happier lives. Her entrepreneurial journey began in her early twenties after being diagnosed as pre-diabetic, which led to the creation of the popular collagen snack, Beauty Bites. Along the way, Keira has faced personal challenges—including infertility, IVF, severe hyperemesis gravidarum, endometriosis, and mental health battles—which have shaped not only her resilience but the success of her brands Habitual Beauty and, most recently, Mini + Me.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterWe look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we chat with Grace Brennan, Founder and CEO of Buy From The Bush, the platform connecting rural creators with global shoppers. From jewellers showcasing at Paris Fashion Week to artists landing commissions in Hollywood, Grace reveals how storytelling and partnerships with brands like PayPal and Meta turned this grassroots movement into a $14 million success. Discover how Grace champions small businesses and why she believes our rural communities deserve to be celebrated every single day.
This episode was brought to you by:
Deliver In Person
Shopify Plus
About your guest:
Grace Brennan is the Founder and CEO of Buy From The Bush, an innovative online platform connecting rural makers, creators, artists, and retailers with global customers. Born from the adversity facing Australia’s rural economy during the 2019 drought, Buy From The Bush has become a movement connecting small rural businesses with urban shoppers through storytelling and social media. Generating over $14 million in sales, Buy From The Bush has spotlighted hidden rural talent, empowered countless women and proven that creativity thrives even in adversity. With a natural instinct for action and a collaborative spirit, Grace champions meaningful partnerships to ensure rural communities are valued and celebrated—not just in times of crisis, but always.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this Checkout episode, we catch up with Adam Bouris, co-founder of WHO IS ELIJAH , a fast-growing Aussie fragrance brand with a commitment to cruelty-free ingredients and bold, gender-neutral scents. Adam talks about an Instagram purchase gone wrong, his admiration for Gymshark founder Ben Francis and his steady brand growth, and explains why Triple Whale is a game-changer for understanding attribution and marketing performance. He also discusses his personal guidebook Principles by Ray Dalio and the art of switching off.
Check out our full-length interview with Adam Bouris here:
Scaling a Scent: How Adam and Raquel Bouris Put WHO IS ELIJAH On The World Stage | #450
This episode was brought to you by:
Deliver In Person
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About your guest:
From cabinet maker to world conquering entrepreneur, Adam Bouris is an accomplished entrepreneur and true Aussie all rounder. With a background as a Director and Co-founder of several companies spanning various industries, Adam eventually co-founded his own brand WHO IS ELIJAH with his wife in 2019. Since then, Adam has been instrumental in transforming the business from a garage startup into Australia’s fastest-growing fragrance brand. Under his leadership as CEO, WHO IS ELIJAH is now making its mark on the global stage, expanding into key markets including the Middle East, UK, and EU.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we chat with Pablo Kraus, CEO of ecostore, the brand making sustainability a household name around the world. Pablo tells us how ecostore has built trust through transparency—listing every ingredient and earning certifications like B Corp. He shares how ecostore is adapting to different markets by teaming up with Sesame Street to introduce their eco-friendly product line to Japan, and partnering with local independent stores across Australia and New Zealand. He also shares how their commitment to sustainable packaging, refill stations, and sugar-based plastics has helped create meaningful change in an industry where greenwashing is everywhere.
This episode was brought to you by…
Deliver In Person
Shopify Plus
About your guest:
Pablo Kraus is the CEO of ecostore, a leading environmental brand founded in New Zealand, offering eco-conscious shoppers home, body and baby care products for over 30 years. Available across New Zealand and exporting across the Asia Pacific Region, ecostore has grown to be a brand synonymous with authentic sustainability. In 2021, ecostore became B Corp certified, joining a global network of businesses that meet the highest standards for corporate social responsibility. Pablo was born in Germany but raised in Auckland, New Zealand where he now lives with his wife and two children.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In today’s Checkout episode, we’re joined by Chief Customer Officer at black.ai, Justin Williams, who is leading the way in AI-powered retail technology. Justin shares his thoughts on the most unusual item he's purchased via eBay, how Kmart has reinvented itself and why he loves using Facebook Marketplace for buying and selling pre-loved items. He also opens up about how he balances working with different generations in the fast-paced tech world, why he’s subscribed to Gates Notes and gives his hottest takes on the potential of AI, ethical dilemmas and the impact of generative AI tools like ChatGPT.
Check out our full-length interview with Justin here:
Unlock CCTV Data: Using AI to Understand In-Store Behaviour with Justin Williams from black.ai | Episode # 448
About our guest:
Justin Williams is a dynamic leader in retail technology and innovation. After gaining extensive experience at SAP, where he spearheaded projects with major retailers, Justin transitioned into the startup world, working across last-mile delivery and AI-driven retail solutions. Now, as Chief Customer Officer at black.ai, he helps big name retailers like Woolworths and Walmart enhance store security, unlock real-time customer insights and optimise the in-store experience using cutting-edge AI technology. A proud father of three and passionate cyclist, Justin loves teaming to win tough challenges.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a guest Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add to Cart, we chat with Ben Hare, Mike Wilson, and Nick McLennan, the co-founders of Tinyme, the beloved Aussie brand leading the way in personalised kids' products. From personalised backpacks to intricate puzzles, Tinyme has set itself apart with precision manufacturing and a customer-first approach. The team shares how their UK-based facility has transformed delivery times for international customers, how the spirit of “tinkering” drives their creative product innovations and how they transform what might have been “bad ideas” into big wins
This episode was brought to you by:
Deliver In Person
Shopify Plus
About your guests:
Co-owner and Director of Tinyme, Ben Hare oversees many of the operational functions of the business. Since joining in 2010, Ben has been instrumental in developing Tinyme’s export strategy, building out the business platform, implementing a new factory in the UK and launching its new brand Opiqo. Ben is a frequent speaker at industry conferences and events and has served on a number of advisory boards in the eCommerce industry.
With a passion for entrepreneurial business, Mike Wilson has a knack for converting ideas into commercial reality. With a background in industrial design, Mike launched tinyme.com, from his spare bedroom in 2006. With purely organic growth the "made-to-order" manufacturing business has expanded to now have 10 different country websites. With 5 premises moves, growing staff levels, and two other directors coming on board, Mike's role has changed from general management, to working on strategy and R&D while heading up design and marketing and product development.
Nick McLennan joined Tinyme in 2007 as a director and co-owner and currently holds the role of Operational Development Director, where he oversees production management and new product development. Nick has over 20 years experience working in a range of roles that marry his technical understanding and design innovation. As an Industrial Designer, Nick worked 10 years in the manufacturing sector in roles including Operations Management and Continuous Improvement. Nick’s passion for mass customisation has driven Tinyme to the forefront of innovation for the last 18 years.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Hosted on Acast. See acast.com/privacy for more information.
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In this Checkout episode, we sit down with Erin Williamson, CMO of Paramount Retail—home to online alcohol brands BoozeBud and Barrel & Batch. Erin shares her weirdest purchase (hint: it’s a scream) and why she admires Aussie haircare brand Straand. She also reveals her go-to tool, Shopify, the all-in-one e-commerce platform that keeps Paramount’s online operations running smoothly. Join us as Erin dives into the tools, brands, and inspirations that fuel her approach to agile marketing and growth.
Check out our full-length interview with Erin Williamson here:
Reinventing BoozeBud: Inside Paramount Retail’s Push to Transform Alcohol Retail | #446
About our guest:
Erin Williamson has over 20 years of marketing expertise and an adventurous eCommerce career. She began at Betfair in online wagering, survived 3 years of creative agency life, before holding multiple roles at Sensis. She then entered the world of eCom serving as Head of Marketing for Luxury Escapes and founding Chief Customer Officer at Cars24. Now, as CMO of Paramount Retail, Erin aims to get more drinks delivered to homes around Australia via BoozeBud and Barrel & Batch.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we chat with Darren Kawalsky, Chief Commercial Officer at Deliver in Person, and Hakan (Hawk) Steele, Partnerships & Sales Manager at Starshipit, about transforming last-mile delivery into a loyalty driver. Darren shares how Deliver in Person’s focus on reliability and 99.6% on-time rate—helps brands build trust from the doorstep and beyond. Hawk discusses Starshipit’s integration with Deliver in Person and how their real-time tracking and branded updates keep customers informed, while reducing support calls. Together, they discuss game-changing return options, like Deliver in Person’s “wait-and-try” service, and explore why the last mile is far more than just logistics.
This episode was brought to you by:
Deliver In Person
About your guests:
Darren Kawalsky has over 25 years of experience spanning startups, scaleups, through to multi-billion-dollar global corporations. As a 3x Founder, Corporate Executive, & Advisor, he has a unique 360 degree perspective, with deep expertise across Retail, eCommerce (B2C & B2B), FMCG, Consulting, Logistics, Technology & AI. During his career, he’s worked closely with some of the largest, high-profile, elusive & fastest growing brands like Amazon, eBay, LVMH Group, JD.com, Samsonite, Kogan, IKEA & many more.
Hakan (Hawk) Steele is Starshipit's Sales & Partnership Manager and has over 11 years of experience in logistics, working with hundreds of retail businesses including Showpo, Meshki, Lorna Jane and Billabong, to streamline their shipping and fulfilment operations as they scale. As a founder of a small business himself, Hawk understands many of the challenges SMEs face today. With a proven track record in both operational excellence and strategic development, he thrives on delivering innovative solutions that propel business success.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we chat with Lou Rice and Ben Stainlay, the creative minds behind Strapsicle, the Kindle accessory that’s won over Shark Tank investors and taken BookTok by storm. With backgrounds in creative direction and project management for top brands like CommBank and Woolies, Lou and Ben have transformed Strapsicle into a seven-figure business in just two years. They share how they built a loyal community of readers, how their Amazon-first strategy helped them reach international audiences without heavy costs, and what went into their detailed pitch prep for Shark Tank.
This episode was brought to you by...
Deliver In Person
Shopify Plus
About your guests:
Lou Rice and Ben Stainlay are the force behind Strapsicle, a game-changing Kindle accessory that’s made reading more comfortable for over 100,000 happy customers worldwide. In just two years, they’ve grown Strapsicle into a thriving seven-figure business, with the product going viral and racking up over 30 million views. All of this while they juggled demanding corporate jobs and family life with 3 year old Archie. Strapsicle has quickly become a favourite among readers and Kindle lovers for its simple yet effective design, which prevents hand cramps and device drops, making it a top-seller on Amazon. With a loyal community on BookTok and recent success on Shark Tank, Lou and Ben are just getting started on their mission to make reading comfortable for all.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this Checkout episode of Add To Cart, we dive into the personal side of Gai Le Roy, CEO of IAB Australia. Gai shares some fun and surprising insights, including the story behind the weirdest thing she’s ever bought online—a pantomime playbook that unexpectedly sparked joy. She talks about the retailers that inspire her, the sustainability efforts of Harris Farm and unique shopping experiences in Japan. Gai also discusses the simple yet vital tech tool she relies on daily, her favourite podcasts (namely the Pivot Podcast), and her passion for sustainability and mental health advocacy.
Check out our full-length interview with Gai Le Roy here:
Retail's Digital Shift: IAB’s Gai Le Roy on Balancing Value and Privacy | #444
This episode was brought to you by..
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About your guest:
Gai Le Roy, CEO of IAB Australia, is a senior executive and board director with over 25 years of experience in the media and digital industry. She specialises in digital media, audience development, consumer behavioural research, and data analytics, helping businesses leverage insights to drive strategy and growth. Passionate about sustainability, mental health advocacy, and fighting domestic violence, Gai is committed to making a positive impact both professionally and through her involvement in not-for-profit organisations.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Add To Cart, we sit down with Adam Furness, Managing Director of Impact.com APAC, and Roger Lee, Head of Digital Marketing at Brand Collective. To take a look at the future of partnership strategies. Adam discusses how partnerships are transforming the growth of global brands like Uber, Airbnb, and Canva by automating and scaling collaboration with influencers, affiliates, and more—driving as much as 30% of total revenue for some brands. They discuss why brands are trading traditional funnels for continuous advocacy loops and Roger reveals how they’re leveraging Impact.com to build efficient and scalable affiliate programs across Brand Collective’s 17 brands, including Reebok and Hush Puppies, contributing to a 20% uplift in online sales.
This episode was brought to you by:
Impact.com
About your guests:
Adam Furness is the Managing Director of Impact.com APAC, where he is transforming how brands leverage partnerships to drive growth and engagement. With over two decades of experience in digital and media technology, Adam has helped global brands such as Uber, Airbnb, and Ticketmaster unlock the full potential of partnership automation. Under his leadership, Impact.com has become the leading platform for managing all types of partnerships, from influencers and affiliate marketing to B2B collaborations and content commerce.
Roger Lee has spent two decades in digital marketing, helping retailers drive additional online sales through paid marketing channels. Roger currently heads up the performance marketing team at Brand Collective, managing the paid search, paid social, affiliate and programmatic advertising for 17 brands including Reebok, Superdry and Shoes & Sox. From Commission Junction in the UK and GrowthOps in Australia, Roger has a deep history in affiliate marketing and is a long time partner of Impact.com.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, we sit down with the incredible Lauren French, the brains behind Motto Fashions 2.0. While this Australian brand has been around for over 40 years, Lauren has successfully transformed the family business into an absolute digital powerhouse. She shares how the pandemic forced her to pivot from bricks-and-mortar stores to daily live-stream fashion shows, a move that helped the brand go on to make more than $5 million in revenue in 2021— five times more than in 2019! Lauren reveals the bold strategies behind her success, including focusing on customer acquisition over retention, leveraging hero products like the Miracle Pant, and partnering with celebrity ambassador Julia Morris.
This episode was brought to you by:
Deliver In Person
Shopify Plus
About your guest:
Lauren French is the driving force behind Motto Fashions, a renowned Australian brand that has been empowering women over 40 with bold, versatile style for over 40 years. Since taking the helm, Lauren has transformed the family business into an ecommerce success story, leading to a staggering 127% growth in just 12 months. With features in 7News, The Audacious Agency and Medium, she’s also caught the attention of high-profile influencers, including comedian Julia Morris. Recently ranked 21st in Smart Company’s Smart50 Awards 2023, Lauren’s innovative use of live-stream shopping and hero products has made Motto a standout in the fashion world.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterHosted on Acast. See acast.com/privacy for more information.
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In this Checkout episode, we chat to Anaita Szarkar from Hero Packaging as she bears all about the realities of scaling a business as she sets her sights on cracking the US market. From her bizarre purchase of a haunted talking doll to mastering SEMrush for tracking organic growth, Anaita offers an honest and practical look into the world of business, personal branding, and customer experience. She name-drops the brands that inspire her, including Nakey, FAYT the Label and Jolie Skin, and reveals her obsession with How Brands Grow by Byron Sharp.
Check out our full-length interview here:
Real Ecommerce Talk: Success, Failure and Not Giving a F*ck with Anaita Sarkar | #441
This episode was brought to you by:
Deliver In Person
Shopify Plus
About your guest:
Anaita is the Co-Founder and CEO of Hero Packaging, author, keynote speaker, business advisor, and guest lecturer at Macquarie University and UNSW. She is also the founder and author of Sell Anything Online, a marketing company. She has written two business books, the most recent one is titled How to Sell Anything Online which has become an Amazon bestseller in the Business category. On a daily basis, she provides free marketing and business tips on TikTok and Instagram where she has now amassed over 340,000 followers across both platforms. She also works with global tech companies like Google, TikTok, HubSpot, Linktree, Adobe for their content marketing strategy. As a speaker, she has delivered talks to thousands of business owners and marketing students, with a focus on marketing strategies, small business growth and personal branding.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterHosted on Acast. See acast.com/privacy for more information.
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