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SEASON: 4 EPISODE: 24
Episode Overview:
In today’s fast-paced world, it is easy to feel overwhelmed, stuck, or lost on the path to personal growth and self-improvement. Breaking through your limitations to achieve your goals can seem impossible.
My guest today says that by changing your mindset, growing emotionally, mentally, spiritually, and breaking bad habits is the way to a more fulfilling and purpose driven life. Join me now for my conversation with Joe Rivera.
Guest Bio:
When it comes to life’s ups and downs, Joe has been there and done that. He went from earning 7 figures a year to losing it all while hitting rock-bottom after battling substance abuse. As a result of achieving sobriety and happiness, Joe has bounced back and is hitting the ground running. Based on what he learned from rock-bottom and on his upward path to success, he’s created a road map that empowers top-earning professionals who are feeling exhausted and powerless.
Joe’s system uses simple steps to align an individual’s mind, body, soul, and finances to achieve ultimate productivity and fulfillment.
Joe was inspired to become a life coach and a motivational speaker simply because he knows what it’s like to hit a wall of exhaustion and lack direction. He knows that there are millions of people out there that have their own personal struggles and are going through something similar to what he went through. Joe’s goal is to empower individuals across the nation to use their own resilience to make their own comeback story.
Resource Links:
Website: https://www.withjoerivera.com/Product Link: https://www.withjoerivera.com/servicesInsight Gold Timestamps:
02:53 My life goes dark and becomes completely unmanageable
03:49 I said, I don't want to do this anymore, sis
05:55 Being rich, but spiritually bankrupt, is not fun
08:11 Spirituality is also about walking and living in your purpose
10:15 Are there strategies for handling that procrastination
12:28 You put your goals together and you lost some weight
13:32 Realizing that your past doesn’t define you
15:20 If you're learning from those failures….
17:18 Lead by example and show them
20:06 How do we manage that diverse workforce as leaders?
21:06 How do I communicate with each of those different generations?
22:35 The power of vulnerability
23:26 Vulnerability doesn’t show weakness
25:00 Imagine you were told you only had one year left to live. What would you be doing?
26:36 Building a support network is absolutely vital
28:12 Fail stands for: First Attempt In Learning
28:19 Procrastination is the grave in which opportunity is buried
Connect Socially:
LinkedIn: https://www.linkedin.com/in/joe-rivera-0a27b311b/
Facebook: https://www.facebook.com/withJoeRivera
Twitter: https://x.com/w_Joe_Rivera
YouTube: https://www.youtube.com/@reforgeacademywithjoeriver6288
Instagram: https://www.instagram.com/withjoerivera/
Email: [email protected]
Sponsors:
Rainmaker LeadGen Platform Demo:
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SEASON: 4 EPISODE: 23
Episode Overview:
In a dynamic business landscape, growth relies on relevant data from your customer interactions and marketing insights. Employing Strategic CRM strategies to collect that data, will boost efficiency, enhance your performance, and help you convert more leads into loyal customers.
Navigating the crowded sales enablement technology marketplace can be daunting. To help us understand what we should focus on to improve our productivity and optimize the sales process is my guest, Jason Kramer.
Guest Bio:
Jason Kramer is the founder and CEO of Cultivize, a consulting firm specializing in B2B lead nurturing strategies and “Done for you” custom CRM implementation. With over 20 years of experience in marketing and business development, Jason has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker. He began his career as a designer, later establishing a boutique agency where he helped launch numerous small businesses.
In 2018, Jason founded Cultivize to empower organizations by connecting customer data with marketing campaigns and sales activities, helping them convert leads into loyal customers. His team focuses on improving collaboration between sales and marketing, identifying warm leads, and optimizing the sales process.
Jason is passionate about helping businesses grow through strategic solutions that streamline the customer journey. He lives in New York with his wife, two children, and two dogs, enjoying family time and boating on the Hudson River when he’s not driving client success.
Resource Links:
Website: https://cultivize.com/Product Link: https://cultivize.com/sharpspring-platinum-certified-partner/Insight Gold Timestamps:
02:56 I built a business for 16 years helping service based businesses with branding, web development
04:52 If they get a no or a maybe they don't know what to do
06:31 Education comes in a different form depending upon the business
07:14 The flip side of nurturing is about the engagement
08:39 What you have to really consider is how long the typical sales process is
10:05 The nurture part
13:34 There's often a misperception
16:50 The CRM Fit Assessment
18:18 How good is the support
21:32 What are the pain points you're having now
23:35 Pipeline leakage, you talk about as a common CRM challenge
25:51 I’m a really big proponent of creating automated reminders for salespeople
26:40 The silos within organizations and companies
28:00 If they're logging their activity in the CRM….
30:54 If I don't find that in my initial call with a prospective client, we probably won't work together
33:05 Afterthelead.com
Connect Socially:
LinkedIn: https://www.linkedin.com/in/jasonleighkramer/
FaceBook: https://www.facebook.com/cultivize/
Twitter (X): https://x.com/cultivize
YouTube: https://www.youtube.com/@CRM-advisor-implementor
Resources:
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SEASON: 4 EPISODE: 22
Episode Overview:
The workplace is changing and changing rapidly, creating chaos, increasing our stress, and causing burnout. To thrive in today’s marketplace, we must level-up our emotional intelligence, strengthen our resiliency, and manage the extreme stress in our personal and professional lives to avoid burnout.
My guest today will share his insights and strategies so that we can learn, laugh, and grow amongst the chaos. Please join me for my conversation with award winning speaker and workshop facilitator, Kit Welchlin.
Guest Bio:
A born public speaker and trainer, Kit Welchlin began public speaking at the age of 9 in 4-H. By 16, he was organizing and facilitating presentations on leadership, citizenship, community service and motivation for the 4-H and Future Farmers of America.
Kit Welchlin purchased his first manufacturing company at age 21, and by 26 was CEO and Chairman of the Board of three manufacturing companies in three states. He’s been an instructor with the Minnesota State Colleges and Universities, where he has been repeatedly nominated Outstanding Faculty. He is a Professional Member of the National Speakers Association.
Kit has a B.S. Degree in Speech Communication, Business Administration and Political Science. He earned an M.A. Degree in Speech Communication and Business Administration.
Resource Links:
Website: https://welchlin.comProduct Link: https://welchlin.com/products/Insight Gold Timestamps:
04:08 How are you seeing emotional intelligence come in to the workplace?
05:42 One of the things on my handling difficult people presentation….
06:42 Being nimble and being agile is very important
08:47 People don't mind change, they just don't like being changed
09:32 When we talk about chaos and change
11:17 The key is to discuss the continuities
12:45 Goals versus desired outcomes
14:16 Quickness, quantity, and quality
15:56 The desired result is the hope or aspiration of how things could turn out
19:22 There's about 16 different reasons why people procrastinate
21:25 If we make this decision or take this action, what could go wrong?
22:26 What roadblock am I putting up on myself that may or may not be real?
24:21 Would that be their fault, or is that just a situation they find themselves in?
26:54 I think empathy is probably the hardest soft skill to develop
28:08 Effective work relationships really help us manage stress
29:59 It really comes down to we need to be well fed, well rested, and well exercised
30:11 There's five criteria to an exercise program that will work if we put it to work
31:00 We have to have physical remedies to reduce stress
32:16 I always tell people that kind of feel stagnant in their careers….
34:40 If you want to learn, you want to laugh, and you want to grow, get Kit Welchlin
Connect Socially:
LinkedIn: https://www.linkedin.com/in/kitwelchlin/
Facebook: https://www.facebook.com/kwelchlin
Twitter: https://twitter.com/kitwelchlin?lang=en
YouTube: https://www.youtube.com/c/KitWelchlin
Email: [email protected]
Sponsors:
Rainmaker LeadGen Platform Demo:
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SEASON: 4 EPISODE: 21
Episode Overview:
Let’s face it, running and growing a business as an entrepreneur in today’s competitive marketplace can be daunting. Whether it's operational challenges, differentiating yourself from the competition with your products or services, or evolving from just surviving to thriving, is the goal for every entrepreneur or business professional.
If you are ready to level up your business, smash through your ceilings to reach business mastery and life success, then you are going to enjoy my conversation with High Performance Entrepreneur, best-selling author, and business coach, Marty Park.
Guest Bio:
Marty Park is a rare breed. At the age of 21, while most students are neck-deep with homework and weekend plans, Marty was running his first company, with 8 staff members on payroll. Since then, he has owned and operated over 13 companies, across industries from software to restaurants, audio production to marketing – he has become an expert at business growth and the personal growth that comes with it.
As well as being an accomplished entrepreneur, Marty is an award-winning business coach and has been involved in the launch, growth, restructuring or financing of a multitude of companies internationally, working with clients to conquer adversity, transform their performance and achieve their ultimate vision of success, in business and in life.
As a serial entrepreneur and veteran business coach, Marty has identified strategies, ideas, and specific actions that can help anyone create a better business and a better life. As a speaker his stories are real, relevant, and the tools and tips he shares are purposeful and immediately implementable.
Resource Links:
Website: https://martypark.com/Website: https://evolvebusinessgroup.com/Website Resources: https://evolvebusinessgroup.com/business-resources/Product Link: https://martypark.com/tiger-by-the-tail-book/Insight Gold Timestamps:
02:20 I’ve always had a business running on the side
04:16 I think there's a bit of a rebound effect and I call it sort of the hybrid period
05:52 I grew up in a house where being in sales was a really positive thing
07:54 How do you get excited about insurance?
09:29 Failure really wasn't failure
11:08 They're just out telling their story and they start to have some success
13:13 Too often, one of the pitfalls is….
15:34 How important is it for us to have a third party, or an outside coach?
17:13 Knowing that they're going to be on a call or on a zoom meeting creates accountability
17:29 Tiger by the Tail: 99 Secrets to Tame and Master your Business
19:06 How do we grow the business without it taking any more of your time?
21:16 Marketing might take 6 months to re-evaluate and re-adjust, but sales we can start to affect right away
23:20 Before you bring on additional people….
26:32 Connection between an entrepreneurial or a business professional's personal development and their business success
29:07 Innovation is such a huge foundational piece for good business
31:28 This word pivot drives me a little crazy
32:40 Results Rule was actually our new slogan
35:18 Profit Pulse
35:32 Evolve Business...
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SEASON: 4 EPISODE: 20
Episode Overview:
As sales professionals, the pressure to perform is unavoidable. One little mistake and you’ve lost what could have been a huge opportunity. Competition is fierce and abundant. Most of the common sales errors we recognize, but even some of the most seasoned sales veterans are unaware of some of the mistakes that are costing them valuable business.
Discover the ‘silent saboteurs’, that are costing you the sale, as you blindly make the same errors over and over. And as you do, you’ll find clarity that will empower you with endless earning potential. Join me now for my conversation with author, speaker, and coach, Jackie Rainforth.
Guest Bio:
As Founder & CEO of Rainmakers Business Solutions, Jackie Rainforth is a force to reckon with in the world of BUSINESS GROWTH. She is a global award-winning sales and leadership expert who earned the nickname “The Rainmaker” among her peers during her career of top sales performance spanning decades. She draws upon her wealth of real-world experience as a former corporate executive and highly successful entrepreneur and has a reputation as a trusted and reliable business partner, helping countless organizations achieve their revenue and performance objectives.
Jackie possesses in-depth knowledge in multiple areas of business and a variety of industries, but she is one of only 34 B2B Sales Speakers & Trainers registered in North America. Her background in the Residential and Commercial Construction Industry as well as Wholesale Distribution, Suppliers and manufacturers, plus her expertise in Social Selling and LinkedIn, allows her to offer the latest in tailored and cutting-edge training and keynote presentations to her clients.
Resource Links:
Website: https://rainmakersgroup.ca/Product Link: https://rainmakersgroup.ca/books/Insight Gold Timestamps:
03:05 You need to sell to personality types that you're talking to
05:24 I'm in agreement with you, I think it's all about process
07:09 The demand for emotional intelligence
08:43 There's so much coming at people these days
09:24 Ask more questions
11:05 If you're dealing with the owner, you have got to be on your game
13:36 It all comes down to benefits
14:15 You have to differentiate to elevate
15:20 You need to know how to network
19:47 I'm doing more and more video posts
21:17 I hired a dog walker, and talk about professional
23:25 When you talk about the wins, it motivates everybody else
25:04 Top performing athletes all have coaches
26:13 When you have complexity, you need a coach
28:27 A lot of great enablement technologies
Connect Socially:
LinkedIn: https://www.linkedin.com/in/jackierainforth/
Facebook: https://www.facebook.com/rainmakersbusinesssolutions
YouTube: https://www.youtube.com/channel/UC6JhjnZI8aw-GKNBInMIWtw
Instagram: https://www.instagram.com/jackierainforth/
Email: [email protected]
Sponsors:
Rainmaker LeadGen Platform Demo:
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SEASON: 4 EPISODE: 19
Episode Overview:
Life can be challenging. Each of us faces our own adversity. Sometimes, your stress can escalate to fear, anxiety, agitation, and even depression.
If you are looking for ways to help build resilience in yourself and others, lighten your load, and brighten your outlook, then you are going to enjoy my conversation with best selling author, therapist and speaker, Patricia Morgan.
Guest Bio:
Patricia Morgan is known as a spunky Seniorpreneur, who lightens your load and brightens your outlook. Patricia has spent the last four decades helping increase emotional resilience, mental health, and well-being. With a master’s degree in psychology, she provides practical stress-reduction, communications, and connection skills. Her counseling clients and audiences describe her as insightful, fun, and uplifting.
Her authorship includes several books comprised of, Return to Center: Simple Strategies to Navigate Distress, Depression and Disconnection, which was chosen as the 2024 Canadian Counselling Book award winner, and the Canadian best seller, Frantic Free: 167 Ways to Calm Down and Lighten Up. Her books are available on Amazon and on her website.
Patricia is a recipient of the YWCA & Global TV’s Woman of Vision award and The Canadian Association of Professional Speakers’ Spirit of CAPS award for her contribution to the speaking industry.
Resource Links:
Website: https://www.solutionsforresilience.com/Product Link: https://www.solutionsforresilience.com/product-category/books/Insight Gold Timestamps:
03:11 Most of us are living with some kind of childhood, a residual trauma
05:12 Well, here's the defining question
05:40 He endorsed the book: From Woe to Wow, How Resilient Women Succeed at Work
07:36 Self first, others second
08:02 There's a lot of perfectionism going on
11:07 The importance of emotional intelligence
13:12 Little girls, little boys, females are typically allowed a broader range of emotions
16:28 How does adopting a growth mindset contribute to the personal resilience?
18:09 What's the number one formula for success?
20:18 Oftentimes people are coming together to fill their own unconscious longings
21:53 Often in couples counseling, the conflict is, he wants it the way it was
24:23 What's one conventional stress management technique
26:06 The trick is the exhale longer than the inhale
29:24 Sleep is very much connected to mental health issues
31:22 Dreams are the unconscious knocking on your door
32:42 Watch your positivity to negativity ratio
33:15 Compliment people on their strengths
36:18 Return to Center: Simple Strategies to Navigate Distress, Depression, and Disconnection
Connect Socially:
LinkedIn: https://www.linkedin.com/in/patriciamorgancalgary/
Facebook: https://www.facebook.com/SolutionsForResilience
YouTube:
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SEASON: 4 EPISODE: 18
Episode Overview:
The way we do business has changed. The way we market and sell has changed. So why is it that there are still so many companies that rely on old strategies and tactics to generate new business?
If you are looking to level up your business development process, set yourself apart from the competition, and regain a competitive advantage, then you are going to enjoy my conversation with author and marketing expert, Jessica Embree.
Guest Bio:
Jessica Embree is an international bestseller and a marketing specialist with a passion for helping businesses grow. With a background in door-to-door sales at the age of ten, she developed a love for marketing, and understanding what drives people to make purchasing decisions.
As the Creative Director at Tulip Media Group, she specializes in both print and digital marketing strategies to help businesses build credibility, brand awareness, and customer retention. Her expertise lies in crafting impactful messaging that resonates with target audiences and implementing effective marketing campaigns that deliver results. With a strong focus on the story brand framework, she has successfully transformed businesses by simplifying their marketing strategies and increasing their revenue.
Resource Links:
Website: https://tulipmediagroup.com/Product Link: https://tulipmediagroup.com/smarketing/Insight Gold Timestamps:
01:16 I had my first business when I was 10 years old
02:48 People don't pick up the phone as much
04:10 Your emptiest inbox is your physical mailbox outside
06:35 I really enjoyed your book, Double Sales, Zero Salespeople
08:04 So one of the best ways to break through noise….
10:07 Where is your core customer and where can you service them the best?
11:21 Something that's in beta testing right now, which is SearchGPT
12:59 Are you putting out content that makes your agency or business credible
14:34 I want you to lean into AI, but I don't want you to depend on AI
17:17 So we're asking you, what are their main pain points?
19:35 Are you getting qualified leads from these keywords?
21:10 I really like your approach because….
23:00 You might have been burnt in the past with another marketing agency
24:27 A great example of that is actually a firetruck manufacturer we work with
26:35 We look at content of what's going to interest your reader
28:00 Is there a way to measure the readership or the impact?
29:24 I always like to tell clients, get your storefront ready
31:30 What's the secret to becoming preferred?
32:05 One of the chapters in the books is never stop optimizing your marketing
34:24 If you're looking for a competitive advantage, start reading
36:01 We can create some levels of engagement within print
37:34 At the end of the day, it's all about staying ahead of the competitor and standing out from the crowd
Connect Socially:
LinkedIn: https://www.linkedin.com/in/jessicaembree/
Facebook: https://www.facebook.com/TulipMediaGroup
Twitter (X): https://x.com/tulipmediagroup
Email:
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SEASON: 4 EPISODE: 17
Episode Overview:
Are you ready to supercharge your LinkedIn presence and transform your career or business with the power of AI? Today we have an absolute powerhouse joining us on the show. It’s my pleasure to introduce Mary Fain Brandt, a true expert in optimizing LinkedIn profiles and leveraging artificial intelligence for explosive business growth. Mary is the go-to guru for professionals looking to stand out in the digital landscape.
Her expertise spans from crafting magnetic LinkedIn profiles to implementing cutting edge AI strategies that propel business forward. So whether you’re an entrepreneur looking to make waves, a marketing pro aiming to stay ahead of the curve, or an executive seeking to amplify your personal brand, Mary’s insights are pure gold. Join me now for my conversation with Mary Fain Brandt.
Guest Bio:
For over two decades, Mary Fain Brandt has been a powerhouse in the training and facilitation world, amassing a wealth of experience that speaks volumes. With a portfolio of over 500 clients, Mary's ability to unlock LinkedIn's full potential is unmatched, making her the go-to expert you need.
Mary is also a Certified AI Consultant, diving deep into AI to deliver cutting-edge insights and strategies for her clients. Saving them hundreds of hours and thousand of dollars. Turning Chaos into Calm and freeing them up to do the work they love [not all the boring mundane behind the scenes tasks!]
Resource Links:
Website: https://www.masteritwithmary.com/Product Link: https://www.masteritwithmary.com/aiservicesInsight Gold Timestamps:
03:21 I had no idea how to start a business, really self-taught
04:31 I just dove all in to learn how to use LinkedIn
08:02 What are the biggest mistakes or challenges that you see
09:32 My tagline is, I take you from boring to badass on LinkedIn
11:45 Personal branding can convey who you are and what you do
13:11 After 2020, one of the biggest changes, what happened on LinkedIn….
15:48 Stories sell, facts tell
17:26 When's the right time to do maybe a text only
18:53 Say what you need to say
20:21 I’m not a fan of emojis all over LinkedIn, those belong on Instagram
24:26 Can you share a success story….
25:38 I think everyone's heard of AI, not everyone's embracing it
27:08 Chat GPT just hit 100 million users
28:24 You call it a level up and elevate tool
29:15 A LinkedIn newsletter is a great marketing tool
31:16 Do not “Pitch-Slap” someone in a DM
33:42 If you don't have a brand, start there
34:02 You have to stay top of mind, and tip of tongue in today's world
Connect Socially:
LinkedIn: https://www.linkedin.com/in/maryfainbrandt/
LinkedIn Post Mentioned : Do Not Pitch Slap People in a DM
Podcast: https://scaleupbusiness.buzzsprout.com
Instagram: https://www.instagram.com/maryfainbrandt/
Freebies:
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SEASON: 4 EPISODE: 16
Episode Overview:
Everyone in every industry and every role has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results, or OKRs, give you the framework to do that.
However, adopting OKRs successfully is no easy feat. It requires changing the way you work, think about your work, and plan for the work you’ll do in the future. So whether you’re an OKR newcomer, or a pro needing a tune-up, my guest today will share his insights on how to put customers at the center, navigate uncertainty, and succeed with OKRs. Join me now for my conversation with author, speaker, and product innovation strategist, Josh Seiden.
Guest Bio:
Josh Seiden has worked with hundreds of organizations as an individual contributor, leader, founder, and consultant.
As software designer–turned–coach, consultant, and speaker, he's helped organizations fuse strategy, become customer-centric, and utilize evidence-based decision-making to become more agile (with a lowercase “a”), make better products, and achieve greater success. Along with his co author Jeff Gothelf, he's written two previous books. Their new book is: Who Does What By How Much? A Practical Guide to Customer-Centric OKRs
Resource Links:
Website: Website: www.joshuaseiden.comProduct Link: https://www.joshuaseiden.com/booksInsight Gold Timestamps:
01:16 Your latest book, Who Does What by How Much: A Practical Guide to Customer Centric OKRs
01:45 OKR stands for Objectives and Key Results
04:39 The most common misconception about OKRs
05:38 OKRs imply we're going to do something different
07:18 As a leader, you've got responsibility for the whole company
09:21 The challenge is that we lose track of who that customer is and what their point of view is
10:52 The first step in OKR is….
12:28 What are the factors that are success factors?
13:19 We say OKRs are three things
14:49 I work in HR, who's my customer?
16:08 Who does what, by how much?
20:50 They're a goal setting framework
22:15 Innovation is the intersection of new capabilities and unmet customer needs
24:08 We know leadership plays a crucial role in the success of the OKRs
27:37 We don't necessarily know the answer beforehand
28:24 It's asking the right question and measuring the right question
29:45 I think there's an opportunity for us to have better conversations in the workplace
32:38 Who's the target of my work? What are they trying to do? How can I help them do it?
Connect Socially:
LinkedIn: https://www.linkedin.com/in/jseiden/
Twitter: https://x.com/jseiden
Email: [email protected]
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions:
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SEASON: 4 EPISODE: 15
Episode Overview:
Are you ready to maximize your value and multiply your earnings? My guest will show you how to raise your prices and stop leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for.
Not all value is equal, and today we are going to discover what your customers are willing to pay more for. Join me now for my conversation with the New York Times Best Selling Author of (RE)VALUE: Raise Your Prices and Build Your Legacy, Adam Wallace.
Guest Bio:
Adam has spent years unlocking pricing power for products and services. After more than a decade as a corporate fixer, joining Fortune 100 leadership teams to capture additional value on multibillion dollar ventures, he now serves as an interim executive and board member for private companies.
Adam grew up in a two-story log cabin outside of Nashville, built by his 7th generation grandfather prior to Tennessee becoming a State.
Resource Links:
Website: www.AdamWallace.comProduct Link: https://www.adamwallace.com/bookInsight Gold Timestamps:
05:05 I'm not done, I want bigger problems
05:47 The biggest source of value lost was….
07:28 I was my first customer
08:55 The company itself as a product
10:55 We might be at the end of one game….
11:47 Can you elaborate on what pricing power truly means?
14:19 Start with where do I create the most value, and for whom?
15:35 They're just transaction, transaction, transaction
16:26 It's not that we have to sacrifice this for the other one
18:23 How does their company create that value?
20:10 What's a pricing riptide?
21:35 You don't create equal value to all your customers
22:51 We actually only perceive the world based on what we value
24:09 The concept of the monetization curve and its impact on pricing strategies
25:11 When you're selling solutions to problems a person doesn't even know they have
26:37 Do you believe that people view the most expensive item as the best item?
27:54 So let's say you're going out to dinner and you want to buy wine
31:18 It's kind of like a Dutch auction
33:08 They collapse what customers say as an indication for what they'll do
Connect Socially:
LinkedIn: https://www.linkedin.com/in/propertyofwallace/
Email: [email protected]
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Customer-Centric Objectives and Key Results (OKRs) with Josh Seiden
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SEASON: 4 EPISODE: 14
Episode Overview:
If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary.
My guest on this episode is a powerhouse in the realm of business strategy, leadership coaching, and sales enablement. He's the author of the game-changing book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence, and his expertise has transformed countless businesses from struggling to thriving.
In today's episode, my guest will share his insights on creating clear paths to success for small to medium-sized businesses. We'll explore how companies can improve productivity, increase revenue, and navigate the complexities of today's market, so get ready for a conversation packed with actionable advice, inspiring ideas, and transformative insights. Join me now for my conversation with the brilliant strategist and sales enablement guru, Roderick Jefferson!
Guest Bio:
Roderick Jefferson is an internationally recognized, business-focused speaker. He has shared his dynamic and energetic voice in a variety of events including keynotes, guest lectures, webinars, podcasts, and domain expertise panels, with companies such as ATD Conference, B2BMX Conference, Cisco, Collibra, LinkedIn, MindTickle, Revasum, Oracle, Sales Assembly Conference, Sales 3.0 Conference, Sales Enablement PRO Conference, Salesforce (Dreamforce), SAP, Seismic, Showpad, SiriusDecisions, Uber, and Zoom.
Roderick is also an acknowledged thought leader in the sales enablement space and author of the Amazon #1 New Release & Bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. He has held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles at 3PAR, AT&T, Business Objects, Magnit, Marketo, Oracle Marketing Cloud, NetApp, Netskope, PayPal, Roderick Jefferson & Associates, Salesforce, and Siebel Systems, and Siteimprove.
Resource Links:
Website: https://roderickjefferson.com/keynotes/Product Link: https://amzn.to/3vENYAoInsight Gold Timestamps:
04:25 You learned the importance of setting the goal, and how were you going to get there?
05:39 I think you train animals, you enable people
07:03 Sales enablement in 3.0 is both art and science
07:29 It's communication, it's collaboration, and it's orchestration
09:38 What isn't sales enablement?
11:44 I’ll see trainers that are teaching people how to give presentations instead of having conversations
15:36 Culture is what happens when no one is watching
17:20 Where I see the biggest problem
18:48 What a sales onboarding program might look like
20:49 We're constantly validating
24:29 What's gone forever and what are the new things that we should be preparing for
24:37 Those two big little words, AI
26:33 You're doing it because of a why, not a what, and you're getting to the root cause
28:32 A strategic investment
Connect Socially:
LinkedIn: https://www.linkedin.com/in/roderickjefferson/
Facebook: https://www.facebook.com/ThevoiceofRod
Twitter (X): https://x.com/ThevoiceofRod
YouTube:
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SEASON: 4 EPISODE: 13
Episode Overview:
Have you ever wondered what separates thriving businesses from those that struggle to keep their heads above water? Well, buckle up because we’re about to dive deep into the world of winning strategies and sales processes that can catapult your business and sales results to new heights.
My guest, Liz Heiman, is a powerhouse in the realm of business strategy and sales. In this episode, Liz will share her insights on how businesses can create a winning strategy and sales process to fuel their growth, so whether you're a solopreneur, just starting out, or the CEO of a growing company, I promise you'll walk away with actionable tips that you can implement right away. Join me now for my conversation with Sales and Process Strategist, Liz Heiman.
Guest Bio:
Liz Heiman is the Sales Operating System Architect and the founder of Re: Sales™. Liz guides “Ready-to-Scale” founders and CEOs to take the chaos out of sales so they can create a more sustainable growth strategy that strengthens the pipeline and streamlines their process to increase revenue on a predictive basis.
Early in her career, Liz trained some of the world’s powerhouse sales organizations. Using Strategic Selling and Conceptual Selling, she helped them boost sales by improving their sales processes and systems. Now her focus is start-up and mid-sized companies selling into complex B2B environments, including medical, government, and enterprise.
Liz’s team uses strategy and process to build a roadmap for success that drives extraordinary growth. While most clients achieve the sustainable year-over-year growth they need, others have realized exponential growth very quickly; as much as $10 million in one year. Liz is on a mission to challenge assumptions, build trust, and make founders’ dreams come true.
Resource Links:
Website: https://www.regardingsales.comProduct Link: https://www.regardingsales.com/sales-operating-system-guide-downloadInsight Gold Timestamps:
02:58 Going back to basics has become really important
04:22 Sales isn't magic
06:01 Make the CRM easy to use
07:13 Please don't let AI just write your letters and not fix them
09:52 10:52 What are the KPIs that really matter? And they start with understanding the sales math
13:40 One of the stats Gartner came up with was it takes 7 to 15 attempts
16:35 You're known for your expertise in sales strategy and empowering women in selling
18:14 The next time I called it Selling Like a Girl
20:31 Research on how women's brains work versus how men's brains work
22:33 When I was an executive and people were trying to sell to me through the company
24:39 I think you have to start with strategy
25:30 Sales activity is defined by that business strategy
27:42 It starts with founder led sales
29:32 When we talked about ideal customer profile
32:21 One of the things that I do with my clients
33:01 Stop working with people who are hard to work with
33:36 Speaking to people about what matters to them is going to be the most important thing that we can do
34:34 Everyone has to learn to use AI
Connect Socially:
LinkedIn: https://www.linkedin.com/in/lizheiman/
Facebook: https://www.facebook.com/RegardingSales
Blogs:
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SEASON: 4 EPISODE: 12
Episode Overview:
Are you looking to take your career to new levels? Do you have dreams and aspirations that you desire to achieve but are unsure how to attain? My guest on this episode will share her insights on how to connect with your heart, create meaningful goals, and deepen your knowledge and understanding of what personal leadership truly is.
Join me now for my conversation with speaker, coach and founder of The Inspired Leader, Ally Stone.
Guest Bio:
Ally has been a leader in the hospitality industry for over 15 years. During this time, she has been an integral part of developing 15 successful businesses and teams. As Director of Culture and Leadership Development, Ally has mastered a deep understanding of what it means to be truly connected as a leader and how that drives the success of any business.
She bases her leadership style on what she has come to call Transcendent Leadership. Her approach to this elevates team thinking beyond everyday problems and obstacles, building instead on quality in group and individual connection for lasting effect. This has created a culture of engaged and emerging leaders in her organization that many admire and emulate.
Through The Inspired Leader, Ally shares these insights with organizations and leaders alike. Together they dive deep into what it means to go beyond, to lead from a place of presence and connection, creating an opportunity to experience their careers in ways that previously had not been deemed possible.
Ally has worked with 1000’s of leaders from all levels of organizations. She has delivered countless workshops, seminars, and talks; she is continuously developing herself to continue providing the best and most relevant content available. She now shares an array of programs geared specifically towards the journey of a Transcendent Leader.
Ally is also a certified Meditation Teacher, a Heart Math Resilience Mentor, and an ICF Certified Coach. She is active, loves yoga, biking, hiking, and time with her two dogs. She currently lives in Edmonton, Alberta, with her husband of 20 years, Chris.
Resource Links:
Website: https://theinspiredleader.com/Product Link: https://theinspiredleader.com/offerings/Insight Gold Timestamps:
03:36 I always say I have an MBA in business from the Hard Knocks School of Life
05:24 Are you a born salesperson?
07:59 I go through this whole imposter syndrome
09:34 How many people have careers that they just float through?
10:07 I had a major life transition
12:59 Leading from place of presence and connection
15:40 We have an incredible team of people
17:22 It's okay that I'm not okay
17:56 Ginger Rogers said, I can do everything Fred Astaire does, but do it backwards and in heels
18:54 I realized that if I didn't figure out how to navigate this….
20:17 Heart Math is so interesting
21:26 When we are in a place of gratitude, it's really hard to be in a place of lack
23:55 You've got to look after yourself
25:29 We have a lot on our plate
27:01 When you know who you are, you're clear, and you can articulate that, you can lead any organization
28:40 It came down to a simple phrase, which was: Taking Care of People
30:13 You provide Emotionally Connected learning experiences for them
31:56 Even if you have an AI company, it still doesn't exist without people
Connect...
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SEASON: 4 EPISODE: 11
Episode Overview:
Traveling for work or pleasure? Are you getting transferred or expanding your business to a different country? In our borderless economy, cultivating cultural fluency expands your potential by fostering trusting relationships globally.
My guest today equips individuals and teams with the skills to forge meaningful connections across cultures, driving change and sustainable growth. With her proven methodology, she spins cultural obstacles into a competitive advantage. Join me now for a conversation with author, speaker, and consultant, Dr. Kristina Wachter.
Guest Bio:
Dr. Kristina Wachter is a cross-cultural communications strategist and global educator who helps organizations unlock sustainable success through cultural agility. Her proprietary Culture SPIN Method, backed by years of academic research and on-site experience across continents, provides a riveting, hands-on approach to building the vital skills needed to navigate cultural diversity.
In our borderless economy, Wachter demonstrates how cultivating cultural fluency expands an organization's potential by fostering trusting relationships worldwide. Her expertise equips individuals and teams with the skills to forge meaningful connections across cultures, driving change and sustainable global growth. With her proven methodology, she spins cultural obstacles into competitive advantages.
Dr. Wachter draws from her extensive experience as an award-winning professor, best-selling author, keynote speaker and CEO of Cross Culture Connections. Her real-world insights ensure organizations gain the confidence to capitalize on the opportunities presented by cultural diversity.
Resource Links:
Website: https://www.crosscultureconnections.comProduct Link: https://www.crosscultureconnections.com/bridging-cultures-boosting-profitsBook Link: https://www.amazon.com/Culture-SPIN-Toolkit-Leadership-Cross-Culture-ebook/dp/B0CY8422DP/ref=sr_1_1?crid=24HBPPDATYDPV&dib=eyJ2IjoiMSJ9.GZheV6r4iTEbt5pHXU-18w.Tp0AyAy_ipo6xp6nfw4Mh4z0a5QWTH_qYBR-gL9Nk_Y&dib_tag=se&keywords=culture+spin+kristina&qid=1710884410&sprefix=culture+spin+kristina%2Caps%2C216&sr=8-1Insight Gold Timestamps:
03:01 Everyone has associated business and humanities with an oxymoron
04:30 You have to understand the humanities in order to fully understand the way that business runs today
06:00 When I went to Paris, quite a few years ago, I did a little experiment
06:27 I was acting from a starting point of respect
09:33 I'm curious about your take on the globalization
10:56 It does not mean that we aren't working globally
11:32 I call it cultural humility
12:19 Once you find the commonality, the law of reciprocity kicks in
14:18 50% of all international business ventures fail
16:55 This is where I think business needs to override politics
18:05 I think it's an EQ issue
19:53 So, let's talk about your book,
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SEASON: 4 EPISODE: 10
Episode Overview:
I’m sure we could all agree that we could use more laughter and humor in our personal and professional lives. Humor is universal, it’s empowering, it’s safe, and it’s scientific. Humor can help you create innovative solutions and products, improve staff morale and retention, increase sales, and the ability to tackle key challenges.
To help us understand the power of humor and laughter for building impactful, resilient, happy, and healthy leaders, teams, and organizations is my guest, speaker, facilitator, and comedian, Courtney Bickert.
Guest Bio:
Courtney Bickert is a global citizen, leader, and management expert and stand-up comedian committed to positive social impact around the world through innovation, partnerships, endless curiosity, and humor. She is currently a Senior Executive Recruiter in the nonprofit and purpose space with DRiWaterstone Human Capital where she works to match amazing talent with important missions.
Courtney has proven organizational leadership with 30 years’ experience in international development and foreign affairs and has worked in, and traveled to, over 100 countries. Courtney has led organizational transformations and the development of new revenue models and communications for large international organizations. As a skilled fundraiser, she has raised over $100 million dollars for international non-profits.
Courtney is also a stand-up comedian with significant formal training in the techniques of stand-up comedy, including Second City, the DC Improv, and the American Comedy Institute. She uses this knowledge to work with leaders, organizations, and teams to maximize their effectiveness and impact and bring the power of “funny” into their lives, work, and organizations. Courtney has an MBA/MPP from The University of Chicago.
Resource Links:
Website: https://www.laughing-matters.com/Product Link: https://www.laughing-matters.com/services/Insight Gold Timestamps:
03:04 It was knowledge, attitudes, practices, all of the above
03:59 So I'm starting the condom training with 200 Siberian nurses
07:12 I really liked humor, so I started doing standup while I was looking for a job
09:25 I have never seen a team consistently have so much fun together
10:33 You teach that humor is universal
13:15 You're actually mimicking and mirroring more than just their facial expressions
15:02 Children laugh something like 4,000 times a day
16:32 A sense of humor is really understanding, seeing, and expressing incongruities
18:39 Jokes at others expense are always on the edge
19:32 Humor has to be genuine and has to be authentic
19:54 An exercise that we do in comedy school
23:13 They did a study with a group of students
23:55 All the pleasure and reward parts of your brain are being stimulated when you laugh
26:01 Is there a formula or process that you follow?
27:54 That's one way, just observing, taking note, and then sharing
29:27 I think my superpower is curiosity
31:11 Why do we laugh at those things and circumstances that are like that?
34:45 Mark Twain: Humor is mankind's greatest blessing
Connect Socially:
LinkedIn: https://www.linkedin.com/in/courtney-bickert/
Facebook: https://www.facebook.com/courtney.bickert/
YouTube:
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SEASON: 4 EPISODE: 9
Episode Overview:
A Grow Through It Mindset is about embracing challenges and setbacks as opportunities for personal and professional growth. It's the belief that through effort, learning, and persistence, individuals can evolve and adapt in the face of adversity. This mindset encourages individuals to approach difficulties as learning experiences, view failures as stepping stones towards improvement rather than as reasons to give up.
Ultimately, a Grow Through It Mindset fosters resilience, adaptability, and a positive attitude, which are valuable traits in both business and everyday life. To help us understand how to develop a Grow Through It Mindset is entrepreneur, speaker and coach, Keith Sampson.
Guest Bio:
Keith Sampson works in the payments industry as the national sales director for North American Bancard. He is also the owner of Trident 21, providing payment solutions, growth and attention tools, as well as consulting.
With a passion for helping people, he created a program called Gift Card Surge to help area businesses and individuals meet the needs of his community, especially in the wake of the coronavirus pandemic.
Resource Links:
Website: https://www.trident21.comProduct Link: https://www.trident21.com/our-approachInsight Gold Timestamps:
04:10 We learned these principles of how to grow a business
05:44 It goes back to my second watershed moment in life
07:10 There's two choices you have here
07:14 You can either choose to Go Through It, or you can choose to Grow Through It!
09:15 I’ve learned far more through the failures than I ever did the successes
10:21 Here's a framework you can adopt today
13:48 Do I prioritize investing in myself?
14:41 Will Guidara, the author of Unreasonable Hospitality
18:15 Gratitude spirals upwards
19:38 Three things you're grateful for and then one thing you wanted to pray for
22:11 Ridiculous Resiliency
23:35 How do I become proactively resilient?
24:38 Number four is Playing the Long Game
28:24 If you love what you're doing, there's no such thing as retirement
28:34 The level of success that people can achieve based on the people that they surround themselves with
30:58 AI is not going to replace us, AI is going to elevate us
32:36 Cloud 9 multisport that's in Winona Lake, Indiana
Connect Socially:
LinkedIn: https://www.linkedin.com/in/iamkeithsampson/
Blog: https://www.trident21.com/trident-21-blog
Email: [email protected]
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Employing Humor For Competitive Advantage with Courtney Bickert!
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SEASON: 4 EPISODE: 8
Episode Overview:
In today’s competitive marketplace, finding and keeping the right employees can be a challenge. What if you could create the kind of workplace where everyone wants to work? From ideas on inspiring teamwork to inspiring workplace communication, my guest today says that your workplace culture is your #1 competitive advantage.
To help us understand how you can elevate your culture and become the preferred employer of choice, is author, speaker and coach, Michael Kerr.
Guest Bio:
Michael Kerr is a Hall of Fame speaker who speaks about inspiring workplace cultures, workplace culture leadership, and businesses that leverage their humor resources to drive outrageous results. Michael’s Inspiring Workplaces blog has been listed as one of the top-75 workplace blogs in the world.
Michael is also the author of 9 books, including “The Humor Advantage: Why Some Businesses Are Laughing All the Way to the Bank,” “The Jerk-Free Workplace,” “Hire, Inspire, and Fuel Their Fire: How to Recruit, Onboard, and Train New Employees to Live Your Culture Out Loud” and most recently, hot off the presses, “Small Moments, Big Outcomes: How Leaders Create Cultures That Fuel Extraordinary Results.”
Resource Links:
Website: https://mikekerr.com/Product Link: https://mikekerr.com/books/Insight Gold Timestamps:
01:21 I worked in this soul-sucking, fun-sucking organization
03:44 Everybody has a culture, doesn't mean they have a good culture, or a culture that is right for them
05:49 I'm glad you brought up the WestJet example
07:18 This is one of the keys I've seen in so many companies around the world
08:38 I’m a big fan of rituals and traditions
09:56 You're never done building a great culture
12:30 You're only as good as the poorest behavior you tolerate
14:07 So many companies have the same list of values, yet….
17:24 A culture is a culture regardless of where you do your work from
19:28 The starting point for me is getting your hiring right
21:03 They relentlessly hire for attitude first and foremost
22:43 When we're talking about bringing our humor to work….
24:08 If you infuse your meetings with a spirit of fun and creative energy….
25:47 One example that I love, because it shows how simple this can be
27:37 When you have a more fun work environment….
29:17 Everything goes back to intention
31:07 A company I visited in Copenhagen, Denmark
32:28 A huge key to all of this, of course, is communication
Connect Socially:
LinkedIn: https://www.linkedin.com/in/michaelkerr3/
YouTube: https://www.youtube.com/channel/UCeaRB1AE5C_RWBjK87wwRYg
Blog: https://mikekerr.com/inspiring-workplaces-blog/
Email: [email protected]
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Developing a Grow Through It Mindset with Keith...
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SEASON: 4 EPISODE: 7
Episode Overview:
Welcome to this episode of Becoming Preferred, where we’re going to deep dive into the world of modern selling and performance excellence. I'm thrilled to have Rob Harrison, the CEO of Magnifyde, joining us today. Rob is a seasoned sales leader with a track record of driving exponential growth and empowering sales teams to achieve their full potential.
In this episode, Rob and I will unravel the intricate dynamics of today's marketplace, shedding light on the essential elements that underpin successful performance selling. We'll dissect the crucial role of mindset in navigating the ever-evolving sales landscape and uncover the power of cultivating effective habits that breed sustained success. Join me now for my conversation with Rob Harrison.
Guest Bio:
Rob is the Co-founder & CEO of Magnifyde, has years of experience leading sales teams and has a background of serving twelve years in the British military. He has developed a technique that exponentially increases company closure rates across multiple platforms. He is also the creator of Magnifyde Academy, where he molds inexperienced individuals into sales masters. His impressive track record includes skyrocketing monthly revenue for many of his clients from $10k to over $100k in a matter of months.
He has spoken at several in-person and virtual sales events such as M&A Mastery, Upgraded Coach 100K/Month Sales Machine, 5D Coaching Live, and Read the Lead.
Resource Links:
Website: https://magnifyde.io/Product Link: https://magnifyde.io/#solutionsInsight Gold Timestamps:
03:43 I got lucky enough to be in the right place at the right time
07:38 You still need to be the subject matter expert, even if you're a salesperson
08:18 Take the word enthusiasm, and the last four letters, the I A S M for I Am Sold Myself
09:27 How do you attack the mindset of the person
10:36 It's having the right mindset before you get going
12:54 What's the biggest common challenge that you see?
14:41 Never done sales before, but willing to learn
15:22 So you have to retrain them on the process, so that becomes the default
17:17 Enthusiasm has to be there
18:29 A groundbreaking technique that significantly improves company closure rates
20:26 Before they know it, 60% of their work week is actually spent in sales
23:27 Let's talk about the process on habits and skills
25:20 Then it became totally normal to wake up either before my alarm, or on my alarm at 5am
27:27 People are motivated differently
29:30 Appointment setters are also very important to be a subject matter expert
Connect Socially:
LinkedIn: https://www.linkedin.com/in/rob-harrison-665699216/
Facebook: https://www.facebook.com/magnifyde.io
Blog: https://magnifyde.io/category/all/
Instagram: https://www.instagram.com/rob.h.8/
Email: [email protected]
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions:
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SEASON: 4 EPISODE: 6
Episode Overview:
In today’s world, change is the only constant, and the bar for success is only rising higher. Gone are the days when being “good enough” could satisfy customers and beat back the competition. So what’s the solution? Leaders and businesses must evolve from being good to great to superior.
My guest in this episode, says gaining a superior edge is more important than ever and to share with us his insights is author, speaker, and coach, Rusty Komori.
Guest Bio:
RUSTY KOMORI is an inspirational keynote speaker, executive coach, and tennis professional based in Honolulu, Hawaii. From 1994 through 2015, he was the head tennis coach at Punahou School, where his boys’ varsity teams won an unprecedented 22 consecutive state championships, a national record in all sports that stands to this day. In 2014, he was named NHSCA’s Coach of the Year and inducted into Creighton University’s Hall of Fame.
Today, Komori is a sought-after keynoter and executive coach with a diverse client roster, including Kaiser Permanente, the YWCA, and the U.S. Olympic and Paralympic Association. He’s the host of the televised series Beyond the Lines and the author of three books, including his newest release, Superior: Creating a Superior Culture of Excellence (Blackstone Publishing; May 7, 2024)
Resource Links:
Website: https://sites.google.com/view/rustykomori/homeProduct Link: https://www.amazon.com/Beyond-Game-Rusty-Komori/dp/1948011301/ref=sr_1_3?dchild=1&keywords=beyond+the+game&qid=1588308251&sr=8-3Insight Gold Timestamps:
02:34 The four P's of achieving success, People, Purpose, Process and Performance
04:15 And then, when we're going for our 17th consecutive state championship….
06:46 I would tell them that I am not going to protect you from a challenge
09:16 There's two types of people in the world
11:41 What kind of obstacles do you see with businesses that they're challenged with?
12:59 There's a gigantic difference between being a great person versus being a great leader
15:08 I'm trying to change the narrative from mental health to mental fitness
16:10 What is mental toughness?
17:33 You introduced the concept of the four P's of achieving success
20:39 Talk about purpose
22:11 Every single minute in practice matters, because it either gets us closer to achieving our goal or it doesn't
23:50 I like to focus on performance goals, because….
25:40 You call it my 1 % principle. How does that work?
28:09 Those are all key areas that we need to focus on
30:02 Don't practice until you get it right, practice until you can't get it wrong
31:13 I share the difference between good, great, and superior
Connect Socially:
LinkedIn: https://www.linkedin.com/in/rusty-komori-220008147/
Facebook: www.facebook.com/rusty.komori
Twitter: twitter.com/rustykomori
Instagram:
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SEASON: 4 EPISODE: 5
Episode Overview:
Are you ready to elevate your marketing game with a true industry luminary? Today we have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses' success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your ideal clients' attention, my guest is set to unravel the mysteries of the fiercely competitive marketplace.
Brace yourselves for an unfiltered, no-nonsense discussion that promises to revolutionize your approach to marketing. Get ready to absorb a wealth of knowledge and practical wisdom as we dive into the dynamic world of marketing. Join me now for my conversation with marketing expert, Jarrod Lopiccolo.
Guest Bio:
With one foot firmly in Reno and the other across the pond at our Bristol, UK office, Jarrod’s globetrotting nature has led him to make meaningful connections with people all over the world. His attention to listening first lets him learn what makes people tick and, admittedly, helps him harness the insights to propel Noble’s success.
Over the last two decades Jarrod has grown a creative digital performance marketing agency from a single-laptop endeavor to an international company. To date, Noble partnered with brands like Visit Lake Tahoe, Santa Monica, Autodesk, The Islands of Tahiti, Niantic Inc., Adobe, Disney, Visa, Google and more. His passion for creating beautiful human experiences (and his architectural background) have helped Noble translate the best of the real world into virtual architecture.
A mentor, father, husband and visionary, Jarrod has held leadership roles with several non-profit and public-private initiatives in Nevada. He previously served as Co-Executive Director of the San Francisco/Silicon Valley Inc. Magazine’s Business Owners Council, was a board member for Northern Nevada Development Authority (NNDA) and an advisory board member for the Nevada Center for Entrepreneurship & Technology (NCET). He’s taken the stage around the world at Destinations International’s Annual Convention, Social Media Week Bristol, eTourism, DMA West, University of Nevada – Reno, University of Nevada – Las Vegas and Truckee Meadows Community College, just to name a few.
Outside of his office in Reno, Nevada, Jarrod likes to keep his hands busy. He prides himself on being an early adopter, trying any interesting technology that comes on the scene and attending CES in Vegas just for the fun of seeing into the future (and how it can be applied to digital marketing, of course). His passion for photography has led him to new horizons–Iceland, in the near future–and led him to form a group for agency photogs throughout the country.
Resource Links:
Website: https://noblestudios.com/Product Link: https://noblestudios.com/what-we-do/Insight Gold Timestamps:
03:56 The example we use is Starbucks
06:15 We've got so much content that we're digesting on a daily basis
07:15 One particular example comes to mind
08:54 It starts with Think, Make, Market, and then finally ends with Measure
10:05 It's really important not to throw all of your money into one channel
12:41 At the end of the day, you're going to need to measure
15:10 We have to still do almost all the things we were doing 20 years ago, but we have to do more now
17:10 It's so hard to get our brand in front of consumers today because there are so many distractions
22:38 For the majority of us, where we no longer are selling local
25:05 Our mantra is: Let's be better every day!
27:17 One of the areas of focus that you...
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