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Ty Hiss is the co-founder of Fresh Sends, a lifestyle gifting brand that’s completely reimagining how we celebrate the people we love.
Ty’s path to entrepreneurship was anything but traditional. With no floral background, she took a leap of faith and turned a one-time wedding project into a nationwide brand—all out of a 900-square-foot Denver duplex. Fresh Sends started with its now-iconic “Send” bouquet (which went viral on TikTok) and has since expanded into curated gift sets like the Birthday Send, the Pasta Night Send with Graza olive oil, and the Fresh Set, filled with self-care and beauty essentials. Through thoughtful branding, creative partnerships with Tower 28, Amazon Prime, and more—and a deep focus on community—Ty has built a company that’s redefining modern gifting and making people feel seen, known, and loved.
In today’s episode, Ty takes us behind the scenes of building Fresh Sends from the ground up—and she doesn’t hold back. We talk about launching a business without experience, the scrappy early days, and the mindset shifts that helped her push through uncertainty. She shares how her upbringing instilled a belief in chasing big dreams, the emotional toll of entrepreneurship, and the importance of staying anchored in your “why.” We also get into branding, word-of-mouth marketing, imposter syndrome, hiring, pivoting through challenges, and why waiting for perfection can hold you back. If you're building something from the ground up—or dreaming about starting—this episode is full of gems you won’t want to miss.
In this episode, we’ll talk to Ty about:
* Ty’s relationship with Impostor Syndrome. [03:35]
* Ty's upbringing fostered a belief in achieving dreams. [05:43]
* The roots of Ty’s hustle and drive. [07:58]
* Starting a business without experience is possible. [10:09]
* The early vision and business plan behind Fresh Sends. [15:33]
* The impact of branding on business success. [16:50]
* Why shipping logistics are crucial in the floral industry. [18:48]
* Pivoting can lead to new opportunities. [19:49]
* The financial risks and realities of entrepreneurship. [20:46]
* Embracing challenges as part of the journey. [26:23]
* Having a strong 'why' is crucial for motivation. [29:55]
* Customer connections can drive your business forward. [32:48]
* The power of word-of-mouth marketing. [34:42]
* Navigating demand and supply challenges while scaling. [37:42]
* Ty’s hiring lessons and the importance of team building. [43:20]
* Persistence and patience are key to long-term success. [45:40]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Ty:
* Instagram: https://freshsends.com
* Instagram: https://www.instagram.com/tygerhiss
* Website: https://www.instagram.com/freshsends
Hosted on Acast. See acast.com/privacy for more information.
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As we get older, our brains change, and it’s common to feel like your memory or focus isn’t quite what it used to be. But the good news is, there are simple ways to keep your mind sharp and healthy. In today’s episode, neuroscientist Wendy Suzuki joins us to break down brain health and share easy tips on everything from boosting memory and focus to managing anxiety and staying mentally clear. No matter if you're in your 30s or 60s, this podcast is here to help you take charge of your brain health, now and for the long run.
In this episode you’ll learn:
* Basics for brain health as you age
* Simple ways to improve memory
* The impact of alcohol on the brain
* How to fall asleep when you have anxiety
* And more…
Dr. Wendy A. Suzuki is the Dean of Arts and Sciences at New York University. She is also Professor of Neural Science and Psychology at the Center for Neural Science at New York University.
She received her undergraduate degree in physiology and human anatomy at the University of California, Berkeley in 1987 studying with Prof. Marion C. Diamond, a leader in brain plasticity. She earned her Ph.D. in Neuroscience from U.C. San Diego in 1993 and completed apost-doctoral fellowship at the National Institutes of Health before accepting her faculty position at New York University in 1998.
Her major research interest continues to be brain plasticity. She is best known for her extensive work studying areas in the brain critical for our ability to form and retain new long-term memories. More recently her work has focused on understanding how aerobic exercise can be used to improve learning, memory, and higher cognitive abilities in humans. Wendy is passionate about teaching (see her courses), about exercise (intenSati), and about supporting and mentoring up and coming scientists.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Dr. Wendy:
* Instagram: https://www.instagram.com/wendy.suzuki
* Website: https://www.wendysuzuki.com
Hosted on Acast. See acast.com/privacy for more information.
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In this week’s episode, we’re re-airing one of our top episodes with Cassandra Thurswell, the founder of KITSCH, a global brand that creates eco-friendly hair care and beauty accessories for women.
Cassandra came from a small town in Wisconsin to Los Angeles with the hopes of creating something meaningful in her life. But before launching her own business, she did whatever it took to make ends meet from working at a cupcake shop to crafting jewelry and babysitting. After seven failed attempts at various businesses, the idea for Kitsch was born. She started by hand-making her first product which was a basic but innovative knotted hair-tie in her tiny LA apartment. She was making cold calls, doing door to door sales, and whatever she could to get the brand out there all without any outside funding. Fast forward to today, the company has evolved into a multi-million dollar brand that’s sold in over 27 countries and across 20,000 retail locations worldwide. You can find them at Ulta, Sephora, Whole Foods, Urban Outfitters, to name a few.
In this week’s episode, Cassandra walks us through how following her gut over the years has truly been the key to her success – from couch-surfing to saving money for her business to working different jobs to learn the industry. She also talks about how every single job she’s had in the past has helped her become a stronger business person and was the "mini MBA" she needed. She then dives into the challenges of the early days of fulfilling orders in her one-bedroom apartment and the creative tactics she used to get into retailers without any connections. We also talk about the biggest learnings she's had over 14 years of running Kitsch, the power of micro-intentions and micro-habits when creating your dream life, & so much more.
In this episode, we’ll talk to Cassandra about:
* Her thoughts on manifestation and its role in creating success. [05:42]
* The power of visualization. [13:43]
* Moving to Los Angeles, being broke, living on people’s couches & hustling in life. [17:49]
* Kitsch creation journey and inspiration. [30:05]
* Having various jobs to make ends meet and how she self-funded Kitsch. [33:54]
* Retailer entry without connections. [37:44]
* Getting her first large purchase order. [40:08]
* The power of vision boards and future journaling. [44:07]
* Her unique partnership approach [51:41]
* Experiencing postpartum anxiety. [59:12]
* Establishing boundaries and leaning into change & personal growth. [01:01:35]
* Definition of success and how it changed over the years. [01:04:37]
* Daily routine and micro intentions. [01:09:14]
* The messy truth in launching a business. [01:14:15]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Cassandra:
* Instagram: https://www.instagram.com/cassandrathurswell/
* Instagram: https://www.instagram.com/mykitsch/
* Website: https://www.mykitsch.com/
Hosted on Acast. See acast.com/privacy for more information.
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Allison McNamara is the founder of MARA, a skincare brand known for its luxurious, algae-infused formulas.
Before founding MARA in 2018, Allison had an impressive career as a journalist, producer, and TV host. A trip to Turkey in 2015 reignited her passion for skincare, inspiring her to create a brand rooted in marine-powered ingredients. When the idea hit her, Allison started working on MARA as a side project while balancing her full-time job in media. With no outside investors and no formal background in product development, she took a leap of faith, spending years researching and collaborating with labs to create the perfect formulas. Her dedication paid off—today, MARA is a cult-favorite beauty brand, celebrated by celebrities and skincare enthusiasts for its clean, effective products.
In this week’s episode, Allison shares her journey from journalist to beauty entrepreneur, opening up about the challenges of self-funding a brand and the power of storytelling in building a business. Allison dives into how she started the business as a side project, how she chose to focus on her first product, and the many mistakes and learnings she had along the way. She also talks about the impact of celebrities like Chrissy Teigen and Hailey Bieber, how the products got into their hands, and why building relationships with influencers has been key to brand visibility. Allison emphasizes how listening to her community has helped refine her products and drive innovation. She also gets real about imposter syndrome and how learning to trust herself and be her own biggest cheerleader has been key to her success.
In this episode, we’ll talk to Allison about:
* The importance of storytelling in branding and marketing. [07:49]
* Transitioning careers can be a gradual process. [11:50]
* Tara’s early product development process. [18:34]
* The significance of understanding the market and consumer needs. [23:24]
* Experience in a corporate environment can be beneficial for entrepreneurs. [25:28]
* Allison’s early mistakes in product development. [27:55]
* Success often comes from a combination of timing, preparation, and perseverance. [34:00]
* Celebrity impact: Chrissy Teigen and Hailey Bieber. [37:58]
* Building relationships with influencers is key to brand visibility. [42:10]
* Staying self-funded allows for creative control and strategic growth. [46:07]
* Imposter syndrome is common, even among successful entrepreneurs. [51:12]
* Education and practice build confidence in business. [53:07]
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Allison:
* Instagram: https://www.instagram.com/allisonmcnamara
* Instagram: https://www.instagram.com/themarabeauty
* Website: https://themarabeauty.com
Hosted on Acast. See acast.com/privacy for more information.
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Ever feel overwhelmed by headlines like “Stanley cups have lead” or the latest scare about microplastics? In today’s episode, Dr. Yvonne Burkart, a toxicologist and expert in low-tox living, breaks down how small, easy swaps can help you reduce toxic exposure without the overwhelm.
In this episode you’ll learn:
* How to start your low-tox journey
* Are Stanley cups as bad as we think?
* The truth about synthetic fragrances
* Makeup ingredients to avoid
* Tips for a healthier kitchen
* How to choose the best menstrual products
* And more...
Dr. Yvonne Burkart, PhD, DABT, is a Board-Certified Toxicologist, Coach, and Corporate Consultant with over 22 years of experience in toxicology. She specializes in reproductive toxicity, with a focus on endocrine disruption, infertility, cancer, and glutathione homeostasis. Dr. Burkart has also served as a Senior Toxicologist in the flavor and fragrance chemical industry, where she worked to ensure the safety of flavor ingredients. After witnessing firsthand the power of a low tox lifestyle, Dr. Yvonne began a mission to help consumers slash their toxic exposure with confidence and ease. She is especially passionate about helping parents protect their children from toxic exposure.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Dr. Yvonne:
* Instagram: https://www.instagram.com/dryvonneburkart
* Website: https://dryvonneburkart.com
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Tara Bosch is the founder of SmartSweets, the brand that redefined the candy aisle with its low-sugar treats.
Tara’s journey wasn’t always sweet. At 21, she dropped out of college and moved into her grandmother’s basement with a bold vision: to create a global brand that would revolutionize candy. Armed with a gummy bear mold from Amazon and zero food science experience, she spent months perfecting a sugar-free recipe. But turning an idea into reality wasn’t easy—she faced failed ventures, skeptical investors, and major manufacturing roadblocks. Determined to make it work, she bet everything, taking out personal loans to launch SmartSweets in 2016. Just four years later, she scaled it into a $100+ million business before selling a majority stake for $360 million.
In this week’s episode, Tara shares how her challenging family background fueled her drive for independence and shaped her understanding of money. She opens up about how a personal connection to candy sparked the vision for SmartSweets and the scrappy tactics she used to get it off the ground, like leveraging debt, securing a loan with her car, and finding a manufacturer against the odds.
Tara takes us behind the scenes of the unexpected challenges of scaling fast and explains why resilience matters more than having all the answers. She reflects on how mindset was key to overcoming early failures and the serendipitous moment that got her in front of Whole Foods, a game-changing opportunity. We dive into the emotional rollercoaster of entrepreneurship, including the self-doubt, the tough decisions, and the reality of burnout. She also shares how she knew it was time to sell, the valuable lessons she’s taking into her next chapter, and so much more.
In this episode, we’ll talk to Tara about:
* Challenging upbringing & her drive for independence. [03:05]
* First business in college and the biggest lessons learned. [08:00]
* Tara's vision for SmartSweets. [14:32]
* Dropping out of college and starting SmartSweets. [18:51]
* Overcoming self-doubt in her entrepreneurial journey. [21:01]
* Scrappiness in the early stages of building SmartSweets. [23:11]
* Mindset plays a significant role in entrepreneurship. [29:20]
* Finding a manufacturer in the candy industry. [31:04]
* Turning to debt financing to launch the product. [35:38]
* Building brand awareness in the early stage. [38:44]
* The journey of going into retail. [40:17]
* Scaling and manufacturing challenges. [45:46]
* Deciding to sell and transitioning leadership. [55:31]
* Operating in fight or flight mode isn’t sustainable. [59:21]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Tara:
* Instagram: https://www.instagram.com/tarabosch
* Instagram: https://www.instagram.com/smartsweets
* Website: https://smartsweets.com
Hosted on Acast. See acast.com/privacy for more information.
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Keren Eldad is an executive coach, speaker, author, and mentor to high achievers. She helps them break free from burnout, escape the perfectionism trap, and redefine success and true fulfillment on their own terms.
Keren’s journey began with her own wake-up call. Despite holding a prestigious C-suite role, being in a marriage that looked perfect on Instagram, and living what seemed like a dream life, she found herself deeply unfulfilled. Trapped in what she now calls a “gilded cage,” she realized that no amount of external success could fill an internal void. After years of personal transformation, she now helps others escape the relentless pursuit of more and build lives filled with purpose and joy. She’s been named a Top 10 Executive Coach by the International Coaching Federation and is the author of her most recent book, Gilded: Breaking Free from the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More.
In this week's episode, we chat with Keren about the hidden struggles of high achievers, including perfectionism, self-judgment, and the pressure to always do more. Keren breaks down why overachievers often play not to lose instead of truly playing to win, how success without fulfillment is the ultimate failure, and why mistakes are never life sentences—they’re just delays. She also shares why self-compassion is key to real growth, how recognizing burnout and unfulfillment can be the first step to real change, and how shifting from a scarcity mindset to an abundance mindset can open the door to more happiness and success. We also get into how fear holds us back, why gratitude and self-acceptance are game changers in creating a life that actually feels good, and so much more.
In this episode, we’ll talk to Keren about:
* High achievers often struggle with perfectionism. [03:19]
* Recognizing the red flags of unfulfillment. [04:44]
* Playing to lose and not to win. [10:39]
* Mistakes are not life sentences; they are opportunities for growth. [18:06]
* Success without fulfillment is the ultimate failure. [22:31]
* How to have happiness and true success.[23:54]
* Keren’s life story: the journey of transformation often begins at rock bottom. [25:32]
* Challenges are a gift for personal growth. [30:07]
* The anger can be a driving force but must be managed for happiness. [31:52]
* Shifting from scarcity to abundance mindset. [36:42]
* Fulfillment is satisfaction for what is and eagerness for more. [43:43]
* Importance of self-compassion and acceptance. [46:44]
* Purpose is found in how we do things, not just what we do. [54:11]
* Understanding your why. [57:53]
* Healthy relationships stem from self-love and acceptance. [59:41]
* Know and own who you really are. [01:01:57]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Keren:
* Instagram: https://www.instagram.com/coachkeren
* Website: https://www.kereneldad.com/
Hosted on Acast. See acast.com/privacy for more information.
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It’s time we dive into the world of histamines and how they can impact women’s health. We’ll be unraveling the mystery behind those weird, often undiagnosed symptoms like dizziness, fatigue, digestive issues, skin rashes, brain fog, joint pain, unexplained anxiety, and even heart palpitations. These symptoms often get brushed off or mistaken for something else, making it tricky to connect the dots with histamine intolerance or MCAS. So, let’s dive in and start making sense of it all…
In this episode you’ll learn:
* How to navigate life with a highly sensitive body
* Why functional medicine isn’t always the answer
* How to detox without overwhelming your body
* Supplements to take for histamine balance
* The crucial role hormones play
* And more…
Michelle Shapiro is an integrative Registered Dietitian based in New Jersey, with over 8 years of experience and a proven track record of helping more than 1,000 clients, specializing in histamine issues, anxiety reversal, healing chronic gut problems, and promoting weight loss with a body-neutral perspective. In her virtual private practice, she works one-on-one with clients, using humor, compassion, and a nuanced approach to empower them with self-awareness and healing—even when functional medicine hasn’t provided the solution.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Michelle:
* Instagram: https://www.instagram.com/michelleshapirord
* Website: ttps://michelleshapirord.com
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Dianna Cohen is the founder of Crown Affair, a luxury clean haircare brand that’s changing the way we approach haircare by focusing on ritual, mindfulness, and self-care.
Dianna’s journey to creating Crown Affair started in 2018 with a simple Google Doc. What began as a way to help a few friends with their hair routines has evolved into a brand loved by many—and it all started with the power of consistency. Dianna’s career trajectory is anything but ordinary and traditional. She worked behind the scenes with startups like Away, The Wing, and Outdoor Voices, and in 2020, just as the world went into lockdown, she launched her own brand. Her entrepreneurial path is one of resilience, creativity, and taking bold risks.
In this week’s episode, Dianna opens up about the challenges she faced, such as fundraising in an ever-changing landscape and building a business from the ground up during a global pandemic. She discusses the emotional rollercoaster of being a first-time founder, navigating self-doubt, and the importance of self-love and compassion. She also dives into how the idea for Crown Affair started years before she took the leap and how she came up with the unique idea to really differentiate herself in a crowded beauty market. Dianna reflects on how she’s balanced masculine and feminine energies in her leadership style, how remote work has shaped her role as a founder, and the importance of creating a supportive, creative company culture. We talk about the moment she knew it was time to take the leap and launch Crown Affair, the lessons learned from trusting the process, and so much more.
In this episode, we’ll talk to Dianna about:
* Consistency and giving yourself grace is the key to success. [02:47]
* Embracing feminine energy for sustainable business approach. [04:20]
* Learning from past work experiences is crucial for growth. [11:06]
* Working for others provides valuable lessons before starting your own business. [15:27]
* The inspiration behind Crown Affair. [20:53]
* Fundraising requires finding partners who align with your vision. [26:52]
* Launching Crown Affair right before the pandemic. [32:18]
* Supportive company culture fosters employee satisfaction. [36:34]
* The business strategy during the COVID pandemic. [40:58]
* Gwyneth Paltrow investing in Crown Affair. [42:21]
* Self-love can transform leadership dynamics. [47:06]
* Building a supportive team for growth. [47:45]
* Balancing masculine and feminine energies is key in leadership. [51:07]
* Remote work culture enhances empathy and leadership skills. [55:60]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Dianna:
* Instagram: https://www.instagram.com/crownaffair
* Instagram: https://www.instagram.com/diannacohen
* Website: https://www.crownaffair.com
Hosted on Acast. See acast.com/privacy for more information.
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Aliett Buttelman is the co-founder of Fazit, a beauty brand revolutionizing skincare and makeup with effortless, innovative patches.
Aliett’s journey wasn’t without its struggles. Before building Fazit, she faced rejection and setbacks that taught her invaluable lessons in resilience. From a career in modeling to consulting for beauty brands, she encountered her fair share of doubt. But in those moments of adversity, she found the strength to push forward. Alongside her co-founder, Nina, Aliett built Fazit from the ground up, creating products like acne patches and glitter freckles. Their breakthrough moment came when Taylor Swift was spotted wearing their Glitter Freckles—sending sales and web traffic skyrocketing by over 3,500% and generating seven figures in just 48 hours.
In this week’s episode, Aliett shares her entrepreneurial journey, reflecting on her path from fear and rejection to building Fazit. She discusses the lessons learned from her first skincare venture and the advantages of forging a non-traditional career path. Aliett opens up about the challenges of fundraising, the value of resourcefulness, and the sacrifices made to build a brand without a “formal” corporate background. She also highlights how manifestation and social media played a crucial role in scaling Fazit.
Aliett dives into the emotional experience of seeing Taylor Swift wear their Glitter Freckles, breaking down the exact steps they took to get their product into her hands—and how that moment changed everything. She also discusses the importance of community engagement, product development, and staying true to your vision, even when the road ahead feels uncertain—and so much more.
In this episode, we’ll talk to Aliett about:
* The benefits of not “picking a lane” in life. [03:15]
* Fear can be a powerful motivator to create opportunities. [05:35]
* Aliett’s evolving relationship with fear and rejection. [07:15]
* The creativity, resilience, and risks behind building a brand. [09:44]
* The power of cold emailing for entrepreneurs. [13:40]
* Sacrifices involved in self-funding a business. [17:49]
* The inspiration behind Fazit’s makeup patches. [20:29]
* Overcoming fundraising challenges with persistence. [25:45]
* Growing organically through social media. [30:13]
* Fazit’s glitter freckles: the top-selling product. [34:54]
* Rebranding Fazit and preparing for Coachella. [37:12]
* How Aliett got Fazit glitter freckles to Taylor Swift. [39:19]
* Navigating rapid growth with strategic planning. [48:00]
* Manifesting success through ambitious goal-setting. [51:44]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Aliett:
* Instagram: https://www.instagram.com/fazitbeauty
* Instagram: https://www.instagram.com/aliettbutts
* Website: https://fazitbeauty.com/
Hosted on Acast. See acast.com/privacy for more information.
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“The Class” is more than just a workout—it’s a powerful journey that goes beyond breaking a sweat to help you release blocks, tap into your true potential, and connect with yourself and others. In this interview, creator Taryn Toomey reveals why her renowned transformative experience has become a favorite among fitness enthusiasts, spiritual seekers, and celebrities alike.
In this episode you’ll learn:
* What makes “The Class” different from other workouts
* How meditation enhances intuition
* The lasting effects of somatic therapy
* Techniques for releasing energetic blocks from the body
* The role of music in the healing process
* And more…
Taryn Toomey is the Founder of The Class, a fitness method and “practice of self study” that incorporates cardio, meditation, and therapeutic yelling (Jennifer Aniston, Christy Turlington, and Gisele Bündchen are fans). Taryn's approach combines elements of strength training, breathwork, and emotional expression to create a workout experience that not only reshapes the body but also frees the mind. With her extensive background in wellness, yoga, and emotional healing, Toomey is a true pioneer in the wellness space, empowering people to reconnect with their inner selves through movement.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Taryn:
* Instagram: https://www.instagram.com/taryntoomey
* Instagram: https://www.instagram.com/theclass
* Website: https://www.theclass.com
Hosted on Acast. See acast.com/privacy for more information.
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Keida Dervishi is the co-founder of Soulmate Customs, a personalized gift brand that turns cherished memories into custom embroidered and engraved gifts.
Keida launched Soulmate Customs in 2021 after creating a personalized embroidered sweatshirt for her mother’s birthday, inspiring a business focused on meaningful gifts. Before this, she explored various side hustles on Etsy and Depop, but none took off. Everything changed when she shifted her focus to custom embroidery and posted a TikTok video of her first order, which went viral with 3.7 million views and brought in over 1,400 orders in a month. In just 11 months, Soulmate Customs surpassed $1 million in sales. Today, the business is family-run and has reached over 1.3 billion people across Instagram, TikTok, and YouTube.
In this week’s episode, we talk to Keida about her unexpected journey from aspiring singer and actress to entrepreneur. She opens up about the struggles of her first Etsy business which took off but then closed down—an experience that taught her that having a great product isn’t enough without strong marketing. But instead of giving up, Keida took those lessons and doubled down on learning, eventually launching Soulmate Customs. She gets real about the hustle—teaching herself embroidery through YouTube, staying scrappy with her resources, and leaning on her family to help grow the business. She also breaks down the power of social media, explaining how consistency in content creation—not perfection—was key to her viral success. We dive into the pressures of scaling, adapting to social media trends, and the mindset shifts needed to push through challenges, and so much more.
In this episode, we’ll talk to Keida about:
* From singing and acting to entrepreneurship during COVID. [04:16]
* Choosing passion over college. [09:56]
* Starting her first Etsy shop. [11:52]
* Overcoming Etsy shop closure due to copyright issues. [13:53]
* Finding her next steps after the setback. [16:13]
* Soulmate Customs began as a gift for her mom. [18:36]
* The importance of scrappiness in business. [21:27]
* Consistency matters more than perfection in content creation. [23:48]
* Her mom's influence on doubling down on social media. [24:19]
* First order and marketing success. [28:08]
* Consistency and authenticity are the key in content creation. [34:24]
* Emotional selling connects with customers. [35:17]
* Purpose fuels passion and commitment. [46:20]
* The biggest challenges for Soulmate Customs. [54:50]
* Keida’s struggle with hiring. [55:50]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Keida:
* Instagram: https://www.instagram.com/soulmatecustomss
* Instagram: https://www.instagram.com/keida02
* Website: https://soulmatecustoms.com
Hosted on Acast. See acast.com/privacy for more information.
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In this week’s episode, we’re re-airing one of our top episodes with Jamie O’Banion, the founder and CEO of BeautyBio, a clean skincare and tool brand that leads with transparency and efficacy.
Jamie’s passion for science came at a young age as she watched her father, a cosmetic chemist, in his lab developing products and eventually joined him after college. Ten years later, having witnessed brands using minimal concentrations of active ingredients to cut costs and make false clinical claims, Jamie knew she had to address this issue in the industry. That's when the idea for BeautyBio was born. The aim was to provide clients with what they were paying for and help them understand the ingredients behind the products.
She debuted on HSN that same year and sold out on the first day. Five years later, she launched one of the brand's flagship products, GloPRO, an at-home micro-needling device that generated $4 million in sales within its first 24 hours and has since surpassed the $100 million mark. Fast forward to 2023, BeautyBio is available in over 1,700 stores, including Ulta, Sephora, Neiman Marcus, Nordstrom, and more.
In this episode, we’ll talk to Jamie about:
* The concept of “breadcrumbs” in life and how everything happens for a reason. [03:13]
*Growing up with a family of six has influenced the woman Jamie is today. [06:39]
*Managing the challenges of motherhood. [15:06]
*Jamie’s upbringing and what sparked her interest in science. [22:03]
*The importance of team and how they’ve been integral in her journey. [26:42]
*Dealing with challenging experiences as an entrepreneur. [29:28]
*Co-founding Organicare with her physician father in 2008. [33:09]
*Adapting to consumer demand without compromising business ethos. [37:38]
*Pivoting from selling ingredients to launching BeautyBio. [43:14]
*Future plans for BeautyBio post-acquisition. [49:09]
In this week’s episode, Jamie guides us through the various "breadcrumbs" of life and how every individual experience she had before launching her business led her to exactly where she is today. We dive into her upbringing as one of six children, how she stumbled into entrepreneurship, why her initial business idea failed, and how she quickly pivoted to what eventually became BeautyBio. We talk about all the challenging experiences in her over ten year journey running the business, how they ended up selling the business last year, and so much more.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Jamie:
* Website: https://beautybio.com
* Instagram: https://www.instagram.com/beautybio
* Instagram: https://www.instagram.com/jamieobanion
Hosted on Acast. See acast.com/privacy for more information.
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Say goodbye to painful periods and hello to healthier hormones! I’m so excited to share this week’s episode with you. My dear friend Kat Schneider, founder of Ritual, just launched a brand-new podcast with Dear Media called For The Real Body Builders, and I had the honor of being a guest on their very first episode alongside hormone expert Alisa Vitti. We discuss everything from seed cycling to the stigma surrounding periods, sharing practical tips that could transform your relationship with your body.
Don’t miss out on insights that could save you years of pain and discomfort. Trust us, this is a conversation you won’t want to miss.
Hit play, get inspired, and be sure to subscribe to For The Real Bodybuilders for more health-forward discussions like this!
In this episode you’ll learn:
* Life-changing hacks for better periods
* What causes period pain
* How seed cycling can support you
* The truth about alcohol and caffeine
* And more…
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Alisa:
* Instagram: https://www.instagram.com/alisa.vitti
* Website: https://floliving.com/
Follow Ritual:
* Instagram: https://www.instagram.com/ritual
* Youtube: https://www.youtube.com/@ritualvitamins
* Episode link: https://podcasts.apple.com/gb/podcast/periods-dont-have-to-suck/id1785058196?i=1000683057228
Hosted on Acast. See acast.com/privacy for more information.
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Rosa Li is the founder and CEO of wildwonder, a beverage brand revolutionizing gut health with the world’s first prebiotic and probiotic sparkling drink.
Growing up in Beijing, Rosa spent countless hours with her grandmother, learning about the healing power of traditional herbs and remedies. These early lessons in food as medicine planted the seeds for Rosa’s passion for wellness. However, it wasn’t until years later, while building a successful career in finance, that she realized the importance of prioritizing her own well-being. The high-pressure environment took a toll on her health, and she struggled with gut issues and fatigue. Determined to make a change, Rosa returned to her roots and began experimenting with herbal remedies in her kitchen and that’s when the first version wildwonder was born.
In this episode, Rosa shares her inspiring journey—from growing up in Beijing with her grandmother to navigating cultural shocks after moving to Indiana at 12, which shaped her belief in representation in business. She recounts her career transitions, from finance and startups to launching Rosali Tea, which she later pivoted to wildwonder. Rosa opens up about feeling lost in her career, creating her first product in her kitchen, and how COVID forced her to rethink her business after losing all purchase orders—a challenge she calls a blessing in disguise. She gives us a behind-the-scenes look at her Shark Tank experience, why she initially turned them down, and how it impacted her brand’s success, and so much more.
In this episode, we’ll talk to Rosa about:
* How perfectionism delays product launches. [03:07]
* Rosa’s upbringing in Beijing and her grandmother’s influence. [05:24]
* How her culture impacted her personal identity. [08:00]
* Rosa’s career in finance and business school journey. [12:53]
* Career transitions can be challenging but rewarding. [18:15]
* Rosa’s struggles after business school and feeling “lost”. [20:26]
* Launching Rosali Tea and going full-time. [22:15]
* From Rosali Tea to founding wildwonder. [25:42]
* Rosa’s first purchase order story and the challenges she faced. [31:43]
* Persistence is key in overcoming rejection. [36:15]
* How COVID-19 reshaped business strategies. [40:48]
* Adapting to market changes is essential for survival. [45:00]
* Rosa’s Shark Tank experience. [46:12]
* The influence of packaging on consumer preferences. [47:39]
* How she sold out on Amazon. [49:45]
* Understanding your finances is key to building a sustainable, successful business. [52:52]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Rosa:
* Instagram: https://www.instagram.com/drinkwildwonder
* Instagram: https://www.instagram.com/rosalisays
* Website: https://drinkwildwonder.com
Hosted on Acast. See acast.com/privacy for more information.
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Laura Modi is the co-founder and CEO of Bobbie, the first woman-owned organic infant formula brand in the U.S.
Before starting Bobbie, Laura spent over a decade at Google and Airbnb, earning a reputation for taking risks and thinking big. Growing up in Ireland, entrepreneurship surrounded her, but becoming a mom sparked her passion. Struggling to find a formula she trusted for her daughter, Laura saw a gap in the U.S. market. While pregnant with her second child, she left her tech career to launch Bobbie, the first FDA-approved organic, European-style infant formula in the U.S. Since its January 2021 launch, Bobbie has nourished over 4.5% of U.S. babies and is set to serve even more in the years ahead.
In this episode, Laura shares her journey from growing up in an entrepreneurial family in Dublin to working at Google, joining Airbnb in its early days, and eventually moving to the U.S. She discusses lessons learned from working with Airbnb CEO Brian Chesky, finding the courage to bet on herself, and how motherhood inspired her to create Bobbie. Laura also addresses the stigma around formula feeding in the U.S. and the emotional challenges many mothers face when feeding doesn’t go as planned.
We discuss the challenges of launching a product in a highly regulated industry, including navigating FDA roadblocks, rebounding after their pilot launch was shut down, and fundraising while visibly pregnant. She shares the value of vulnerability in leadership, the discipline required to succeed as an entrepreneur, and the importance of continuous learning as a CEO. She also discusses the misconceptions about entrepreneurship, the need for innovation in stagnant industries, the power of community and support systems in navigating the ups and downs of business, and so much more.
In this episode, we’ll talk to Laura about:
* Entrepreneurial upbringing shaped Laura's mindset. [03:29]
* Transitioning from Google to Airbnb. [08:20]
* Success requires betting on yourself. [11:27]
* How motherhood reshaped Laura's career. [18:13]
* Feeding challenges can be emotionally taxing for new mothers. [22:52]
* Formula feeding stigma in the U.S. [27:24]
* Bobbie’s early beginnings. [29:20]
* The inspiration behind Bobbie. [31:37]
* Launching a pilot program and biggest learnings. [35:00]
* Resilience drives success amid challenges. [39:52]
* Fundraising while pregnant. [42:40]
* Education is vital for marketing Bobbie. [45:54]
* The importance of curiosity as a CEO. [47:24]
* Designing the world you want. [53:43]
* Misconceptions about entrepreneurship. [55:02]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Laura:
* Instagram: https://www.instagram.com/lauraclairemodi
* Instagram: https://www.instagram.com/bobbie
* Website: https://www.hibobbie.com/
Hosted on Acast. See acast.com/privacy for more information.
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This week, we sat down with a fellow mom, comedian, influencer, and OG beeya fan turned dear friend, Jyoti Chand, who opens up about how drinking to fit in during her younger years turned into a full-blown habit. After trying Dry January a few years ago, she realized she was more dependent on alcohol than she’d thought and decided to stay sober for good. Now, she fills her time with self-care, building her online community, exploring new hobbies and showing up as the best mom she can be. She shares the highs and lows of her sobriety journey, offering real talk on breaking old habits and finding fulfillment without the booze.
In this episode you’ll learn:
* Real talk about quitting alcohol for good
* How to navigate the social pressures of drinking
* The truth about how alcohol is normalized
* How to have more energy and focus by abstaining
* And more…
Jyoti Chand, known as @mamajotes across social platforms, is a dynamic writer, comedian, and passionate advocate for self-care and maternal mental health. With a foundation in stand-up comedy and improv, Jyoti captivates audiences through her highly engaging content across her social and digital platforms, offering an unfiltered look into the realities of motherhood. Her work inspires others to embrace joy and authenticity in their own lives. Represented by Haley Henning at YMU Social, Jyoti holds an MFA in Writing for Children and Young Adults from Hamline University and is currently working on her second book, among other creative projects.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Jyoti:
* Instagram: https://www.instagram.com/mamajotes
* TikTok: https://www.tiktok.com/@mamajotes
Hosted on Acast. See acast.com/privacy for more information.
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In this week’s episode, we’re doing something a little different! I’ve invited my co-founder at Beeya and sister-in-law, Kaya Purohit, to join me as we dive into our content strategy and discuss how we’ve leveraged the power of social media and email marketing to supercharge our growth at Beeya.
Not only will we be talking about our big-picture strategy, but we’re also going to cover:
* What most founders get wrong about their content strategy and social media
* Why it’s so important to leverage social media, especially if you are self-funded
* How to break free from the feeling of perfectionism, which holds so many founders back in their content strategy
I also have my incredible husband, Dhru Purohit, back on the podcast, and he’ll be acting as our host.
I’d love to hear your thoughts on the episode and get your feedback! DM me on Instagram @yasminknouri or email me at [email protected]—I’m always looking for ways to add value and help inspire you.
In this episode, we’ll talk to about:
* Content is a huge pillar of beeya’s strategy. [01:13]
* Co-founders as the face of brand. [05:50]
* Turning long-form content into bite-sized pieces. [09:36]
* Leveraging social media to educate and connect with women. [12:35]
* Don’t let perfectionism hold you back. [16:13]
* Authenticity is key in content creation. [18:44]
* Don't major in the minors. [20:25]
* Streamlining back-end operations for content. [22:56]
* Trust your passion and brand. [26:30]
* Building and maintaining a content calendar. [28:19]
* Content is a central theme in team meetings. [30:27]
* Reflecting on past content helps improve future strategies. [33:19]
* It's essential to pivot and be quick to change. [34:22]
* Being a consumer of content is crucial for creators. [36:20]
* Founders' energy influences team and community. [39:31]
* Experimentation is key to discovering what works. [49:19]
* Perfectionism can hinder progress and creativity. [51:10]
* Don’t overthink and just start. [54:20]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Kaya:
* Instagram: https://www.instagram.com/kayapurohit
Follow Beeya:
* Instagram: https://www.instagram.com/beeyawellness
* Website: https://beeyawellness.com/
Hosted on Acast. See acast.com/privacy for more information.
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Hilary Hoffman is the founder of SotoMethod, a fitness program that combines cardio and sculpting movements designed to maximize burn and efficiently deliver a full-body workout.
Hilary started out her career in wall street and built a successful career for herself in finance. However, the long hours spent at her desk made her realize that she didn’t feel good her body and the importance of prioritizing her health. This was a huge turning point for Hilary because she realized she needed to fuel and energize her body properly and in a way that fit with her schedule. In 2021, Hilary turned this vision into reality with the launch of SotoMethod. What started out as a grassroots, “word-of-mouth” business with classes hosted in Hilary’s backyard in LA under an Avocado tree, has now catapulted into one of today’s most successful fitness brands.
In this week's episode, we talk to Hilary about overcoming fear in entrepreneurship and the practical steps she took to face it early on. She shares insights into her upbringing, her time at Goldman Sachs, and the pivotal move to Los Angeles that shifted her career path. Hilary dives into the creation of the SotoMethod, which began as a personal project and side hustle during COVID, the exact steps she took to get her idea off the ground, quit her job, and eventually run her now full-fledged fitness brand with digital and in-person platforms. She emphasizes the importance of being scrappy in the early days, not overthinking every little detail, and how early feedback was pivotal in refining her method before she went all in. Hilary reflects on the value of embracing fear as a tool for growth and courage, and her guiding principle to "control your controllables," emphasizing how prioritizing health provided stability through the ups and downs of her life—and so much more.
In this episode, we’ll talk to Hilary about:
* Acknowledge fears to better understand them. [02:47]
* Lessons learned from Hilary’s finance career. [03:16]
* Feedback vs. advice. [05:42]
* Transitioning from stable jobs to entrepreneurship. [12:21]
* The value of honest feedback. [19:37]
* Starting small and scrappy can lead to big growth. [23:05]
* From Zoom classes to recorded sessions. [26:05]
* Building the SotoMethod app. [28:50]
* Turning a side hustle into a full-time career. [32:04]
* Community engagement drives brand loyalty. [34:16]
* Reflecting on a year with zero signups. [40:40]
* Delivering value is key for subscription services. [45:11]
* Controlling your controllables. [47:41]
* Taking action over waiting for perfection. [52:52]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Hilary:
* Website: https://www.sotomethod.com
* Instagram: https://www.instagram.com/hoffhil
* Instagram: https://www.instagram.com/sotomethod
Hosted on Acast. See acast.com/privacy for more information.
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This week’s guest is Gwyneth Paltrow-approved! Drawing from her own healing journey, Dr. Taz offers a truly integrative perspective to help women heal their hormones and thrive through all stages of life. Her book, The Hormone Shift, is described by Gwyneth Paltrow as a "manual to help us understand how we can best care for, nourish, and show grace to ourselves”. Whether you're dealing with perimenopause, PCOS, hair loss, or just wanting to feel more in sync with your body, this conversation is for you.
In this episode you’ll learn:
* How to support progesterone naturally
* Where to start if you have hair loss
* How emotions impact hormones
* The best of eastern and western modalities
* And more…
Dr Taz turned to holistic practices such as nutrition, homeopathy, Eastern medicine (including Chinese Medicine, Acupuncture, and Ayurveda), and Integrative Medicine, which ultimately helped her heal herself. Inspired by these healing modalities, she founded CentreSpring MD in Atlanta in 2009, which grew into a multi-location practice with a global telehealth platform.
Dr. Taz has become a leading advocate for holistic health, appearing on major media outlets like The Today Show, Fox 5, The Dr. Oz Show, and CNN. Through her online platforms, including YouTube, Instagram, TikTok, and podcasts, she has built a community of over 1 million people, promoting a comprehensive approach to health that includes physical, mental, emotional, and spiritual well-being.
An author and TEDx speaker, Dr. Taz's best-selling books include The 21 Day Belly Fix, SuperWoman RX, and The Hormone Shift, which have been internationally recognized. She is a sought-after speaker on women's health, metabolic health, aging, and longevity.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Dr. Taz:
* Website: https://centrespringmd.com/contact/
* Instagram: https://www.instagram.com/drtazmd/
Hosted on Acast. See acast.com/privacy for more information.
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