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Welcome to Beyond the Clinic!
If you’ve been feeling stuck in your business, wondering why clients aren’t flowing in despite all your hard work, you’re not alone. No one taught us how to run a business when we trained as healthcare professionals. We were taught to help people, not to market ourselves or build financially sustainable practices.
In this episode, I’m sharing the three most common mistakes healthcare professionals make in business and how to fix them. These insights will transform your business and income, so let’s dive in!
Episode Summary
Here’s what we’re covering today:
1️⃣ The Time-for-Money Trap – Why relying solely on one-to-one sessions keeps your income capped and what to do instead.
2️⃣ The Automation Gap – How not having a client attraction system is making business harder than it needs to be.
3️⃣ The Marketing Myth – Why being on directories or having a website isn’t actually marketing your business.This episode is all about creating awareness, not blame. Once you understand what’s been holding you back, you can start making changes that will give you the freedom and flexibility you’ve been dreaming of.
Key Takeaways
Mistake #1: Relying on One-to-One Sessions
Trading time for money caps your income. Even if you’re fully booked, your growth is limited by the hours in your day. It’s time to rethink how you structure your services and pricing.Mistake #2: Lack of Automation
Without a system to bring in leads on autopilot, you’re stuck on a hamster wheel of endless hustle. Automation can help you attract the right clients while saving you time and energy.Mistake #3: Playing Eeny, Meeny, Miny, Moe with Directories
Being listed in directories or having a website isn’t enough. Real marketing means reaching people before they even know they need you, building trust, and nurturing them into paying clients.Resources & Links
Episode 22: Learn more about automation and how to buy back your time.Episode 19: Get ideas for creating a lead-generating freebie.Join the Freedom Formula: My free 3-day event where I’ll guide you step-by-step on how to attract dream clients, automate your marketing, and break free from the time-for-money trap. Spots are limited, so sign up now!I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Hello, hello and welcome to episode 50 of Beyond the Clinic! I can’t quite believe we’ve hit this milestone, and I’m so excited to dive into one of my absolute favourite topics today – doing things better. Better for you, better for your clients, and better for your business. If you’re a healthcare professional or a dietitian like me, this episode is going to be a game-changer. Let’s uplevel together, shall we?
Episode Summary
In this milestone episode, I’m exploring how to expand your business beyond the traditional one-to-one clinic model. We’ll talk about how you can extend your reach, improve accessibility to your services, and diversify your income streams. I’ll guide you through the challenges of private practice, why single sessions just don’t cut it anymore, and how to embrace the creative online space to scale your business without burning out.By the end of this episode, you’ll learn:
Why the traditional clinic model might be limiting your growth.The biggest problems with selling single sessions.How creativity in online practice can boost your income and improve client outcomes.Practical steps to get started today.And don’t miss the details about my free three-day mini-course, The Freedom Formula, coming this May!
Key Takeaways
✨ The traditional one-to-one clinic model caps your income, limits your reach, and can lead to burnout.
✨ Clients need more than single sessions to achieve lasting transformation – they need structure, accountability, and ongoing support.
✨ Creative business models like group coaching, hybrid programs, and automated pathways allow you to scale your business and improve client outcomes.
✨ Positioning your business as a premium solution helps clients see the value of the transformation you provide, not just the cost of your time.Resources & Links
🔗 Join my free mini-course, The Freedom Formula, in May 2025 – I’ll walk you through how to expand your expertise into creative, alternative income streams while avoiding burnout.So, what’s one creative change you can make today? Could you set up a group coaching session? Create an automated email sequence? Or design a resource to guide clients between sessions? Let me know – I’d love to hear what you’re working on! And don’t forget to grab your spot in The Freedom Formula mini-course – it’s completely free and packed with value.
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
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Welcome
In this episode of Beyond the Clinic, I’m sharing a personal story about a time when I had to choose between my professional integrity and a lucrative brand partnership. It’s a situation that tested my values and left me with some powerful lessons that I want to share with you.
Episode Summary
Have you ever been offered an amazing opportunity but felt uneasy about what it required of you? That’s exactly what happened to me when a PR agency approached me with a five-figure deal. At first, it seemed like the perfect fit - great pay, minimal effort, and aligned with my expertise. But as I dug deeper, I realised they were asking me to bend the rules and compromise on the regulations that protect us as healthcare professionals.
In this episode, I’ll walk you through how I handled the situation, why I ultimately walked away, and the steps you can take to protect your professional integrity while working with brands.
What You’ll Learn
The specific regulations we need to follow as healthcare professionals when working with brands.How to handle pushback from brands or agencies that don’t fully understand our responsibilities.Practical steps to protect yourself and your professional integrity in brand collaborations.Why it’s so important for dietitians to engage in these spaces to ensure the public receives evidence-based advice.Resources & Links
DoH Nutrition and health claims: guidance to compliance with Regulation (EC) 1924/2006
https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-19242006 Approved Health & Nutrition claims:
https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-registerThe advertising standards authority (ASA) and CAP code. https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.htmlEmail me: [email protected].ukI'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome along to episode 48 of Beyond the Clinic! I’m Sarah Almond Bushell, and today I’m talking about the smartest question I’ve ever been asked by a prospective client. It’s a question that could save you time, money, and energy when choosing the right business mentor. I’ll also be sharing my own approach to CPD (Continuing Professional Development) and why it’s a non-negotiable for me as a coach and mentor. Let’s dive in.
Episode Summary
In this episode, I reflect on a brilliant question a prospective client asked me: "What do you do for CPD?" This simple, yet powerful question is one I wish more people would ask before hiring a coach or mentor. CPD is about staying ahead of the curve, continuously learning, and evolving, qualities that are essential in the fast-moving world of business.I’ll take you behind the scenes of my own CPD practices, from mindset certifications and social media courses to staying informed on industry trends and working with my own mentors. If you’ve ever felt stuck, overwhelmed, or unsure about what to focus on to grow your business, this episode will give you clarity and direction.
Key Takeaways
Ask the right questions: Before hiring a coach or mentor, ask how they stay up to date with industry changes.CPD is essential in business: Lifelong learning isn’t just for clinicians—it’s crucial for staying relevant and effective in the business world.Stay ahead of the curve: Business moves fast, and what worked a few years ago might not work today. Keeping up with these changes is key to growth.Mindset matters: Personal development and mindset work are just as important as learning new strategies for business success.Invest in the right learning: Focus on CPD that’s relevant to your current stage in business to avoid wasting time and money.Resources & Links
Learn more about CPD and working with me: Visit my website.My favourite podcasts for keeping up to date: The Launch Lounge, Smart Passive Income, and Inside Out Entrepreneur.Books I’m currently revisiting: Mindset by Carol Dweck and Scorecard Marketing by Daniel Priestley.If you’re ready to grow your business and want a coach who prioritises lifelong learning, let’s connect. Visit my website to explore how we can work together. And don’t forget to join me for the next episode, where I’ll be sharing why I turned down a five-figure brand deal, an h
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome
I’m so pleased to welcome back Rosie Martin to the podcast. Rosie joined us in Episode 21, where she shared how she pre-sold her group coaching program and sold out before creating a single asset. Today, Rosie is back to share what’s happened in her business since then.Over the last six months, Rosie has transitioned her program from live launches to an evergreen model, added a back-end membership to increase customer lifetime value, and created more freedom in her business. Her journey is truly inspiring, and I can’t wait for you to hear how she’s made it all work.
Episode Summary
In this episode, Rosie and I discuss the challenges of live launching and why it’s such a valuable first step before transitioning to evergreen. Rosie shares the tech setup behind her evergreen funnel, the hurdles she faced, and how she overcame them with expert support.We also talk about the benefits of adding a back-end membership to support clients after they’ve completed the program, creating a sense of community and ongoing value. Rosie’s approach has not only transformed her business but also given her more freedom and headspace to focus on what she loves.
If you’re thinking about moving away from live launches or looking to create a scalable, sustainable business model, this episode is packed with practical advice and inspiration.
Key Takeaways
✨ Why live launching is a crucial first step before going evergreen.
✨ The reality of setting up an evergreen funnel (it’s not “set it and forget it”).
✨ How to overcome tech challenges with the right support.
✨ The benefits of adding a back-end membership for ongoing client value.
✨ How an evergreen model can give you more freedom and flexibility in your business.Resources & Links
📌 Rosie’s Website: https://www.rosemarynutrition.co.uk
📌 Follow Rosie on Instagram: @plantdieticianrosie
📌 Listen to Episode 21: https://www.buzzsprout.com/2320439/episodes/15577627I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome to Beyond the Clinic 👋
In today's episode, I'm thrilled to share a truly enlightening conversation with my client Tara, who bravely opens up about her journey from choosing the wrong niche to building a thriving diabetes-focused practice. If you've ever felt stuck in your business or questioned your niche choice, this episode is absolutely for you.
Episode Summary 📝
Tara's story is one that many health professionals will relate to - starting with a seemingly perfect niche (pre-diabetes) only to discover it wasn't commercially viable. We dive deep into the valuable lessons learned along the way and how she transformed her business by pivoting to type 2 diabetes support.
Key Takeaways 💡
Why choosing an "empty" niche isn't always hitting the jackpotThe crucial difference between a specialty and a profitable nicheHow to adapt your marketing strategy for healthcare clientsUnderstanding the "bleeding neck vs stubbed toe" concept in health businessThe importance of building trust before selling in healthcareWhy transparency matters in pricing and marketingBrilliant Insights ✨
Marketing in healthcare requires a longer trust-building journeyYour niche isn't just your specialty - it's about attracting your ideal clientHow-to content might grow your following, but not necessarily your client baseThe value of evidence-based business decisionsQuick Fire Round 🔥
Best part of the working day? Walking by the sea at 11am Why diabetes? Making a real impact with clinical skills Tech - love it or hate it? "Hate setting it up, love it once it's running!" Motivation technique? Daily reminder of the big vision Top business lesson? No decisions should be made on a whim
Resources & Links 🔗
Follow Tara: @TaraBruniNutrition on Instagram
Final Thoughts 💭
If you're feeling stuck in your health business or questioning your niche, remember Tara's journey. Sometimes what looks like a perfect opportunity needs deeper market research and strategic thinking. Want to chat about your business journey? My diary is currently open for discovery calls.
Next week: Join me for another inspiring episode of Beyond the Clinic!
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome to This Week’s Episode
One of the biggest challenges for clinicians and health professionals using social media is knowing how much personal content to share. You want to build trust and connection with your audience, but where do you draw the line between being relatable and maintaining professionalism?
This week’s episode was inspired by a question from one of my clients in the Accelerate Mastermind group: How much of my personal life should I share on social media? If you’ve ever debated whether to post something personal, worried about oversharing, or felt unsure about how to balance credibility with authenticity, this episode is for you.
Episode Summary
We explore the fine line between personal and professional sharing as a healthcare professional on social media. While personal content helps to build trust, oversharing can dilute your credibility. I share a three-step framework to help you define what to share and what to keep private, so you can show up online with confidence while maintaining professional boundaries.
We also discuss common mistakes clinicians make on social media, why engagement-driven content can be tempting, and how to ensure that what you share aligns with your business goals.
Key Takeaways
Personal content builds trust, but it should be intentional and aligned with your values.Oversharing can blur professional boundaries and impact credibility.Define your key themes - choose 3-5 personal elements that support your brand and client relationships.Set clear boundaries - decide in advance what’s off-limits.Consider separate accounts if you also want a private space to share more freely.Take action today - post one small personal insight that reflects a shared value with your audience.If you found this episode helpful, please leave a review and share it with a colleague who might benefit. And if you have a question you’d like me to cover in a future episode, send me a DM on Instagram - I’d love to hear from you.
Join me next time for more insights into growing your business beyond the clinic. See you soon!
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Social media can feel frustrating, especially when you’re putting in the effort but seeing little return. If you’ve ever wondered why your posts aren’t reaching the right people or why the algorithm seems to be working against you, this episode is for you. Many clinicians and health professionals struggle with engagement, but the good news is that it’s not about posting more, it’s about posting smarter.
Episode Summary
This week, we’re breaking down the four Instagram algorithms - feed, explore, reels, and stories - and how each one determines what gets seen. The key to making social media work for your business isn’t about beating the algorithm but understanding how it operates and what type of content keeps your audience engaged.
We’ll also discuss why engagement, watch time, and content structure are critical to growing your presence online. If you’ve ever felt like social media just isn’t working for you, this episode will help you reframe your approach and make small but impactful changes.
Key Takeaways
Social media platforms prioritise engagement and time spent on content, not just frequency of posting.The algorithm isn’t working against you—it’s simply reacting to what people interact with.Reels and shareable content have the highest potential for reaching new audiences.Building a following takes time, but small strategic changes can lead to big improvements.Instead of chasing numbers, focus on creating content that truly connects with your audience.Resources & Links
📌 Apply for the Accelerate Mastermind – [Insert link]
📌 Follow me on Instagram – [Insert link]
📌 Subscribe for more business growth strategiesIf you found this episode useful, please leave a review and share it with a colleague who might benefit. And if you have a topic you’d like covered, send me a DM on Instagram—I’d love to hear your thoughts.
Join me next time for more insights into growing your business beyond the clinic. See you soon!
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome to Beyond the Clinic
I’m Sarah Almond Bushell, and in this episode, we’re addressing a common challenge - what to do when business feels slow.
Many assume that people aren’t spending in January, but that’s not necessarily true. There are strategies you can implement right now to attract more clients, no matter the time of year.
What You’ll Learn in This Episode
How to effectively pitch your offer to encourage immediate actionThe power of urgency and how to use it to drive bookingsOvercoming objections before they become barriers to salesThe importance of audience nurturing to build long-term trustHow to follow up with leads to ensure you’re not leaving money on the tableKey Takeaways
Business slowdowns aren’t just seasonal – they often stem from reduced visibility and sales activityAre you actively selling? Simply showing up online isn’t enough; you must directly invite people to work with youCreate urgency – limited spots, deadlines, bonuses, and price increases help encourage immediate actionHandle objections early – address concerns around time, money, and readiness in your marketing contentFollow up with potential clients – a simple check-in message can make all the differenceResources & Links Mentioned
Book a Discovery Call with Sarah: https://thechildrensnutritionist.as.me/discovery Mastermind: https://www.sarahalmondbushell.com/mastermind Follow me on Instagram: @dietitiansinbusinessSubscribe to my Youtube Channel: https://www.youtube.com/@BeyondTheClinicPodcast?sub_confirmation=1Let’s Keep the Conversation Going
If you found this episode valuable, take a screenshot, share it on Instagram, and tag me @dietitiansinbusiness. Let me know which action step you’re implementing first.Need extra support? My diary is open for discovery calls—click the link in the show notes to book a time.Next Episode Teaser
Join me next time for Why the Algorithm Isn’t Your Enemy—the truth about how social media really works and how to make it work for your business.
Until then, remember: Business only feels slow if you
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome to Beyond the Clinic! If you’ve ever felt stuck in your business, afraid to take bold steps, or unsure how to overcome self-doubt, this episode is for you. Fear and a lack of confidence are two of the biggest barriers to success, but they don’t have to hold you back any longer.
Today, I’m sharing my personal journey with fear, including the moment that changed everything for me. You’ll also learn my 5R Framework—a powerful mindset tool designed to help you move past fear and take action towards the business and life you truly want.
What You’ll Learn in This Episode:
✅ Why fear and self-doubt show up in business and how they keep you stuck
✅ How comparison can trigger imposter syndrome (and what to do about it)
✅ My personal story of overcoming fear and stepping into visibility
✅ The 5R Framework to help you shift your mindset and take bold action
✅ Why courage isn’t about eliminating fear, but acting despite it
✅ A simple mindset exercise to help you break free from fear todayYour Action Steps:
1️⃣ Recognise – Identify one fear that’s holding you back right now.
2️⃣ Reflect – Where does this fear come from? What has it cost you?
3️⃣ Reframe – Shift it into an empowering belief.
4️⃣ Review – Check in regularly and celebrate your wins.
5️⃣ Ritual – Build mindset habits to keep you moving forward.Resources & Links:
🔗 Listen to Episode 39 for my full mindset routine
🔗 Connect with me on Instagram
🔗 Visit my website for coaching & resourcesLet’s Keep the Conversation Going!
If this episode resonated with you, share it with a friend who needs to hear this message. And if you’re ready to take your business to the next level, I’d love to hear what bold step you’re committing to today!
💬 DM me your takeaway or tag me in your story!
🎙 Subscribe & Review
If you enjoyed this episode, don’t forget to follow, rate, and review the podcast—it helps more health professionals like you step beyond the clinic and into the business they love.Until next time, take that first step—you’ve got this! 🚀✨
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome along, everyone! I’m so excited to bring you this episode because I’m chatting with my lovely friend and client from the Accelerate Mastermind, Fiona Brannigan. We’re diving into Fiona’s journey from the NHS to running her own successful business, Inspirit Nutrition and Dietetic Consultancy. If you’ve ever wondered what it’s like to step away from the healthcare system and build something of your own, this episode is for you.
Episode Summary:
In this episode, I sit down with Fiona Brannigan, a registered dietitian who helps individuals over 50 (particularly those 65+) manage gut health and chronic conditions. Fiona shares her story of leaving the NHS, navigating personal challenges, and embracing entrepreneurship. We discuss the highs and lows of starting a private practice, overcoming mindset blocks, and how she’s grown her business with confidence and purpose.Fiona’s inspiring journey is packed with insights on overcoming fears, building self-belief, and structuring a business that works around life’s priorities. Whether you’re thinking about leaving clinical work or just starting your entrepreneurial journey, you’ll find valuable takeaways here.
What You’ll Learn in This Episode:
Fiona’s motivation to leave the NHS and start her own practice.The biggest mindset challenges she faced and how she overcame them.Why building an email list early is crucial for business success.How having a strong “why” can keep you motivated through tough times.Practical strategies Fiona uses to stay organised and focused.Key Takeaways:
“Everything you want is on the other side of fear.”People buy what they want, not what they need.Having a solid plan and tracking progress is essential for business growth.Surrounding yourself with support makes all the difference in business.Resources and Links:
Connect with Fiona on Facebook: @InSpiritNutritionDieteticConsultancyFollow Fiona on Instagram: @Fiona_InSpiritDietLearn more about Fiona’s services: InSpirit Nutrition WebsiteStay Connected:
If you loved this episode, make sure to subscribe, leave a review, and share it with a friend who might find it helpful. Join our community and never miss an update!I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome to Beyond the Clinic! I’m Sarah Almond Bushell, and I’m so pleased you’re here. Whether you're a regular listener or joining us for the first time, you’re in the right place to gain practical, no-nonsense advice to help you grow your business with confidence.
In this episode, we’re diving into a hot topic - Facebook and Instagram ads. Are you tempted to give them a go but unsure if you're truly ready? I’ll be breaking down exactly what you need in place before you start investing in ads, helping you avoid costly mistakes and ensuring your hard-earned money is well spent.
Episode Summary
If you’ve ever found yourself posting consistently on social media but getting little engagement, you might have wondered whether running ads is the magic solution to your growth struggles. But here’s the thing, ads aren’t a quick fix. In this episode, I take you through the essentials you need to have in place before considering paid advertising, so you don’t waste valuable time and money. From understanding how ads amplify your existing marketing efforts to making sure your lead magnet, email sequences, and messaging are spot on, this episode will help you figure out whether you’re truly ready to take the plunge into Facebook and Instagram ads.Key Takeaways
Ads amplify what’s already working, if your marketing isn’t effective, ads won’t fix it.Engagement ads should come before conversion ads to build a warm, engaged audience.Your lead magnet and email funnel must be optimised before investing in ads.Running ads requires a clear budget and consistent strategy—turning them on and off can be costly.Tracking and analysing data is essential to making evidence-based decisions and adjusting your strategy.Ready to take your marketing to the next level?
Before you dive into ads, make sure your marketing foundations are solid. If you need support with refining your strategy, I’m here to help. Book a discovery call with me and let’s make sure you’re set up for success.Thanks for listening, and I’d love to hear your thoughts on this episode! Let me know, are you ready to run ads, or do you have some groundwork to do first?
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
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Facebook: https://www.facebook.com/dietitiansinbusiness
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The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Hi, it’s Sarah Almond Bushell! I’m so glad you’re joining me for this episode of Beyond the Clinic. Today, we’re tackling a topic that resonates with many of us, how to set yourself up for success every single day. Whether your mornings feel chaotic or you’re struggling to stay consistent with routines, this episode has something for you.
Episode Summary:
In this transformative episode, we explore the power of morning and evening routines. Drawing from personal experiences and science-backed strategies, I share practical tips to cultivate habits that improve your mindset, boost productivity, and accelerate business growth.You’ll hear about:
How I used routines to rebuild focus and grow my private practice during a challenging life chapter.The importance of daily rituals for mindset, productivity, and overall success.A deep dive into the SAVERS framework from Hal Elrod’s The Miracle Morning.Simple evening practices to clear mental clutter, embrace gratitude, and set up your next day for success.Why routines aren’t about waking up earlier but starting your day with intention.By the end of this episode, you’ll have actionable steps to create personalized routines that work for your unique lifestyle and goals.
Key Takeaways:
Morning Routines Are Transformational: They aren’t about the time you wake up but the intention you set for your day.The SAVERS Framework: Silence, Affirmations, Visualization, Exercise, Reading, and Scribing are game-changers for focus and momentum.Evening Routines Prepare You for Success: Practices like celebrating your wins, brain-dumping, and gratitude clear mental clutter and promote restful sleep.Consistency Over Perfection: Even a six-minute routine can have a massive impact when done daily.Resources Mentioned:
The Miracle Morning by Hal ElrodJoin our Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYour Action Step:
Choose one routine, morning or evening, and commit to practicing it for the next seven days. It only takes a few minutes to get startedIf you found this episode helpful, I’d love to hear from you! Tag me on Instagram or drop a note in our Facebook group. Don’t forget to subscribe and leave a review to help more listeners like you discover Beyond the Clinic.
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome to Beyond the Clinic
If you’ve ever felt stuck in your business, unable to break through to that next income level, or unsure where to start when it comes to making money, this episode is for you. I’m diving deep into the power of your money mindset, how those hidden beliefs and patterns you’ve carried for years could be holding you back, and more importantly, how to shift them.
What You’ll Learn in This Episode
By the end of today’s episode, you’ll discover:
How to identify your personal money stories and break free from limiting beliefs.The tools to set and achieve crystal-clear financial goals.Why pricing your services appropriately is vital—and how to do it without guilt or fear.How to reframe money as a tool for impact and freedom.The ways subconscious sabotage may be undermining your financial success.Grab a notebook or listen through once and return later to reflect more deeply, you’ll want to soak in all the practical strategies I’m sharing.
Key Takeaways
Identify Your Money Stories: Reflect on early experiences with money and how they’ve shaped your current beliefs. Awareness is the first step to change.Set Clear Financial Goals: Define exactly what you want to earn and why. Use detailed, actionable steps to focus your energy.Price Your Services Confidently: Stop tying your self-worth to your fees. Charge based on the value you provide, not others’ opinions.See Money as a Tool: Reframe wealth as an enabler for greater impact, whether it’s supporting a charity, spending more time with family, or expanding your reach.Recognise Self-Sabotage: Watch out for patterns like over-delivering, underpricing, or hesitating to promote your offers.Resources and Links
Book - The Big Leap Gay Hendricks: https://amzn.to/423BULr Mindset Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Transform your mindset in this 12-week program tailored for health professionals. Overcome limiting beliefs and confidently build the business you’ve always envisioned.Actionable Steps
If this episode resonated with you, take action today! Reflect on the five steps I shared and make a plan to implement them. Don’t forget to join the waitlist for my Mindset for Business Group Coaching Programme, it could be the game-changer you need to align your ambitions with your financial success.Join me next week
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Hi, I’m Sarah Almond Bushell, a registered dietitian, certified business coach, and your host of Beyond the Clinic. I know firsthand how intimidating it can feel to step outside your comfort zone. But if you’re ready to uncover what’s truly holding you back and take bold steps forward in your business, you’re in the right place.
Episode Summary:
In today’s episode, I’m sharing the mindset shifts that helped me break free from self-doubt and grow a thriving online business. We’ll explore why your brain tries to keep you safe in your comfort zone and how self-limiting beliefs act like a smoke alarm, warning you of false dangers. I’ll also guide you through simple, actionable steps to quiet those alarms so you can move forward confidently. By the end of this episode, you’ll have a better understanding of what’s been holding you back and the tools to take bold action in your business.Key Takeaways:
Why Your Brain Resists Growth: I’ll explain the science behind your brain’s “smoke alarm” and why it overreacts to new challenges.How to Identify False Alarms: Learn to separate real threats from the fear of stepping into something new.Reflect and Reframe: I’ll guide you through three powerful questions to help you recognize where you’ve been holding yourself back and imagine what’s possible when you push through.The Mindset Shift That Changed Everything for Me: I share how working with a mindset coach helped me move past invisible barriers and reignite my ambition.Resources and Links:
Join My Coaching Program: If you’re ready to tackle your self-limiting beliefs, join the waitlist for my 12-week Mindset for Business group coaching program, starting February 2025. [Click here to sign up!]Related episodes:Episode 29: Overcoming Growth FearsWatch the Premiere of this Episode on YoutubeAction Steps for You:
Ask yourself:Where has fear held me back this year?What opportunities have I avoided because of doubt?What would my business look like if I hadn’t let fear stop me?Start small but consistent actions to challenge your brain’s comfort zone.If today’s episode resonated with you, I’d love it if you subscribed, left a review, or shared it with a colleague. And don’t forget to follow the show so you never miss an episode. Join me next time as we dive in
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
As the year draws to a close, it’s the perfect time to pause, reflect, and take stock of everything we’ve achieved. In this episode, I’m sharing my reflections on 2024, what went well, what didn’t, and how we can use these lessons to propel us into 2025 feeling motivated and proud.
Join me as I walk you through the five reflective questions that have helped me shift my mindset and celebrate my progress. Whether you’re out walking the dog or in between client sessions, grab a notebook, and let’s dive in together!
What You’ll Learn:
Why our brains are wired to focus on negatives and how to shift that perspective.The power of reflection in uncovering your progress and shaping intentional goals.My personal business wins from 2024, including launching a hybrid group coaching programme and streamlining my processes for greater impact.How I dealt with challenges, from SEO struggles to balancing work-life spaciousness.Five reflective questions to guide you as you look back on your year and plan for 2025.Key Takeaways:
Reflection counters self-doubt: Our brains naturally highlight struggles, but taking time to reflect helps us acknowledge our wins and see the full picture.Celebrating small wins matters: Acknowledging even the smallest successes creates a positive feedback loop that keeps you motivated.Intentional goal-setting is powerful: By reflecting on your actions, achievements, and setbacks, you can approach your goals with clarity and purpose.Action Step:
Set aside an hour this week to work through the five reflective questions I’ve shared. Write your answers down and, if you feel comfortable, share one of your wins in our Beyond the Clinic business Facebook group—I’d love to celebrate with you!
Watch and Connect:
You can also watch this episode on my YouTube channel for more insights.Join the Beyond the Clinic Business Facebook Group for more inspiration and support.Connect with me at https://www.sarahalmondbushell.com/ to explore our hybrid coaching programme.Let’s make 2025 our best year yet. See you next time, where we’ll explore how to identify and overcome self-limiting beliefs.
Subscribe, share, and leave a review - I’d love to hear your thoughts!
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Hi, I’m Sarah Almond Bushell, and welcome along to another episode of Beyond the Clinic.
Starting and building a health business is an exciting journey, but let’s be honest—it comes with its fair share of challenges, especially in the early days when financial pressures can mount. In this episode, I’m sharing six smart strategies to help you generate a quick cash boost while continuing to lay the groundwork for a thriving and sustainable practice.
Episode Summary:
Many of us underestimate how long it takes to build a business that aligns with our vision. Growing an audience, building trust, and creating a steady stream of clients takes time, and it’s easy to feel stuck in the meantime. If you’ve ever found yourself questioning how to stay afloat financially while pursuing your goals, this episode is for you.I walk you through practical, actionable steps to ease the financial pressure without losing momentum. From reconnecting with past clients to exploring new income streams like training opportunities or private medical insurance, these strategies are designed to help you feel in control and confident as you continue to build your dream business.
Key Takeaways:
Reconnect with past clients and offer high-touch, personalised support.Refresh your directory listings to increase visibility and attract new clients.Consider registering with private medical insurers to secure consistent referrals.Build relationships with referrers like GPs and consultants in your area.Reach out to businesses or brands you’ve worked with before for consultancy opportunities.Explore local groups or organisations for training or speaking opportunities.Action Step for You:
Choose one of these six strategies and take action this week! Whether it’s sending a personalised message to a past client or reaching out to a local organisation, one focused step can help you create immediate cash flow while building for the future.Looking Ahead:
In the next episode, I’ll dive into how to grow your audience authentically and attract the right clients for your practice. If you’re ready to take your business visibility to the next level, don’t miss it!Let’s Build Your Business Together:
I hope this episode leaves you feeling inspired and motivated to take action. If you enjoyed it, please share it with a fellow entrepreneur or leave a review—it helps others find Beyond the Clinic.I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Hi, I’m Sarah Almond Bushell, and welcome along to another episode of Beyond the Clinic. As the year winds down, many of us feel the pull to pause and immerse ourselves in the festive season. But as business owners, stepping back can feel impossible. Today, I’m sharing my personal journey from burnout to balance and the lessons I’ve learned about the power of true rest. I’ll also walk you through my favorite self-care practices that can help you recharge and enter 2025 feeling renewed.
Episode Summary:
In this episode, I reflect on what happened last year when I pushed through the holidays without rest—and how it left me exhausted and burned out before the new year even started. This year, I’m doing things differently. I share the five self-care practices that I’ve embraced to make my downtime truly restorative. From creating a transition ritual to reconnecting with hobbies, these practices have helped me reframe how I approach rest and self-care. If you’ve ever felt guilty about stepping away from work, this episode is for you.Key Takeaways:
Create a Transition Ritual: End your work year with a symbolic act, like closing your laptop, writing down lingering to-dos, and lighting a candle to signal rest.Try a Digital Detox: Step away from devices, even for just a couple of days, to reconnect with the present and your loved ones.Prioritize Physical Rest: Sleep in, take naps, and let your body guide you toward the rest it needs.Reflect and Dream: Celebrate your accomplishments and visualize the new year without pressure or expectations.Reconnect with Joy: Rediscover a hobby or activity that makes you happy without focusing on productivity.Action Step for You:
As you finish your last task for the year, try a transition ritual. Close your laptop, jot down any loose ends to revisit in January, and create a cozy moment for yourself. Light a candle, make a hot drink, and say, “I’m done.” Let that be the start of a truly restful holiday season.Looking Ahead:
In the next episode, I’ll answer a question from one of my lovely clients: How can I make money quickly without going back to the NHS while building my business? If you’re looking for ideas for a quick cash injection, this is one you won’t want to miss.Let’s Recharge Together:
I hope this episode inspires you to embrace rest and self-care this holiday season. If you enjoyed it, please share it with a fellow business owner or leave a review. Together, let’s make 2025 our most energized and successful year yet!I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome to Beyond the Clinic! If you’ve ever dreamed of creating an online course that reaches more people, makes a bigger impact, and allows you to step back from constant one-on-one client work, this episode is for you.
I’m sharing my personal journey, the mistakes I made when I launched my first course (spoiler: it didn’t go as planned) and the five game-changing lessons I’ve learned since. By the end of this episode, you’ll know how to avoid the common pitfalls and create a course that your audience actually wants—a course they’re excited to buy and one that delivers consistent income for you.
What You’ll Learn
The crushing mistake I made with my first course—and why it happens to so many healthcare professionals.The five steps that turned my flopped launch into a thriving six-figure course business:Know your audience inside out. Go beyond surface-level details and dive into their biggest worries and dreams.Ask before you create. Don’t assume you know what they want—ask them directly.Pre-sell your course. Validate your idea by selling it before you build it.Design for your audience, not your expertise. Solve their problems, not what you think they should learn.Position yourself as the expert. Build trust and authority so your audience sees you as their go-to guide.My Action Step for You
Take just five minutes today to connect with your audience. Hop on Instagram, Facebook, or send a quick email and ask:
What’s their biggest challenge related to your topic?What would they love to see in a solution?Write down their top three answers. This one simple step can transform how you approach your course idea.
Resources to Help You Succeed
Episode 4: How to Nail Market Research for Your CourseEpisode 21: How Rosie Martin Pre-Sold Her Course and Validated Her IdeaThank you so much for tuning in today. I know firsthand how frustrating it can be to pour your heart into a project that doesn’t land the way you hoped. That’s why I’m here—to help you create a course that actually resonates and sells.
If you found this episode helpful, don’t forget to hit subscribe, share it with a colleague, or leave a rev
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
It’s December, and while the festive season brings joy, for business owners, it can also bring financial stress. In this episode, I dive into four straightforward strategies to help you generate income now and set your business up for a successful January. Whether you're a healthcare professional, dietitian, or entrepreneur, these actionable steps will help you take time off and enjoy the season without the constant worry about finances. Tune in to discover how to break free from the feast-or-famine cycle, stay visible, and set your business up for success.
What You’ll Learn in This Episode:
How to sell your January slots now with early bird offers or incentives.The power of gift vouchers to generate income and attract new clients.How to pre-sell a limited-time New Year offer to boost engagement.The importance of pre-scheduling content to maintain visibility while you’re offline.Key Takeaways:
Prepare financially for time off by securing clients now.Gift vouchers can be both a revenue stream and a way to grow your audience.Pre-selling workshops or mini-courses keeps your business top of mind.A few hours spent scheduling social media or email content can provide peace of mind.Resources Mentioned:
Episode 22: How to Automate Your BusinessAction Step:
This week, create and announce a simple offer tailored to your audience, such as a pre-booking discount or a gift voucher campaign. Don’t forget to share it on social media and with your email list.Join Us Next Time:
Discover the biggest mistake clinicians make when creating online courses—and how to avoid it.Enjoying the Show?
If you found this episode helpful, subscribe and leave a review! Share it with fellow clinicians or entrepreneurs who could use some holiday business inspiration.I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
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