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Ever nodded through a finance meeting pretending to know what “EBITDA” means? You’re not alone. In this episode of Beyond the Numbers, Bev cuts through the jargon to decode the most confusing financial terms business owners face.
You’ll learn what those acronyms and reports actually mean, like cash flow vs profit, accruals, VAT, and director’s loans, and why they matter for your pricing, planning, and peace of mind.
Because when you understand your numbers, you make better decisions and can lead with confidence.
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As Bev mentions, you can dive deeper into cash flow vs profit in Episode 1 here.
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What happens when innovation meets endurance? In this episode of Beyond the Numbers, Bev sits down with Dean Jackson, founder of the performance gear brand HUUB, for a conversation that goes deeper than just business.
You’ll hear how Dean turned a passion for sport into a global brand trusted by Olympic champions, the mindset that carried him through uncertainty, and what it really takes to grow with grit. This one’s about staying the course, whether you’re building a business, breaking records, or both.
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It’s easy to focus on performance and forget the person driving it. In this episode of Beyond the Numbers, Bev takes a step back from finance to talk about something just as vital - your well-being.
You’ll explore why personal health, energy, and support systems are essential to high performance, how to manage stress before it spirals, and why you need a personal performance plan as much as a business one. This is about building a business that works, without burning yourself out in the process.
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Most business plans gather dust. This one fits on a single page, and actually gets used.
In this episode of Beyond the Numbers, Bev walks you through how to create a simple, clear plan to keep you focused, track what really matters, and stay aligned with your goals. You'll learn how to set practical 12-month targets, monitor five key numbers, and make your plan part of your weekly rhythm, not just something you revisit once a year.
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If too much of your income comes from one client, your business could be more fragile than it looks. In this episode of Beyond the Numbers, Bev explains why overreliance is risky and what you can do to fix it.
You’ll learn how to create a healthier revenue mix, build a steady pipeline, and avoid being dependent on any one client, supplier, or strategy.
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More sales won’t save a broken business model. In this episode of Beyond the Numbers, Bev busts the “just sell more” myth and explains why chasing revenue without fixing your margins can do more harm than good.
You’ll learn how to plug the profit leaks, spot your most valuable customers, and make simple tweaks that turn busy work into real profit, without burning out.
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Getting paid shouldn’t be the hardest part of running a business. In this episode of Beyond the Numbers, Bev shows you how to take the stress out of late payments and keep your cash flow steady.
You’ll learn how to set clear terms, follow up with confidence, and use simple tools to make sure you get paid on time, without the awkward chasing.
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Pricing mistakes aren’t just costly – they're crippling. In this episode of Beyond the Numbers, Bev reveals the common pricing pitfalls that are draining your profits and how to fix them.
You’ll learn why value-based pricing is key, the real cost of discounts, and how small price adjustments can skyrocket your bottom line, without losing customers.
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Cash flow stress isn’t just frustrating - it’s exhausting. In this episode of Beyond the Numbers, Bev unpacks the real reasons business owners lose sleep over money and how to break the cycle.
You’ll learn why recurring revenue changes everything, the 3 simple systems that bring financial clarity, and how a 10-minute weekly habit can help you stay on top of your cash - without the panic.
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Why does your bank balance never seem to match your profit? In this episode of Beyond the Numbers, Bev explores the key differences between profit and cash flow - and why confusing the two can lead to serious financial stress.
She explains the impact of VAT, loan repayments, asset purchases, and more, and shares three practical strategies to improve your cash flow and build a more financially resilient business.
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Welcome to Beyond the Numbers! Each week, you’ll be joined by Bev Wakefield as she shares straight-talking, practical advice to help you take control of your business finances.
