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You can make a bigger impact in your community while also growing your pet business (because success and service go hand in paw! 🐾)
In this episode, Candace shares powerful stories of how giving back can transform both your business and your community. From her own personal stories of donating $50,000 to Leader Dogs For The Blind, to innovative giving programs from your fellow pet businesses across the country, you’ll easily see how small acts of kindness can create huge ripples of change.
In this episode, you'll learn:
♥️ Creative ways to incorporate giving into your pet business model, whether that means giving monetary donations, time, or expertise.
♥️ How being charitable in your pet business can boost brand visibility and customer loyalty.
♥️ Practical examples of successful giving programs, like round-up donations to powerful tip-sharing programs.
♥️ The benefits of community involvement for everyone-- you, your team, your business, and those you're making a difference for!
♥️ Simple steps to start your giving journey right NOW!
Plus-- you don't want to miss a special announcement about Pet Boss Nation's new scholarship program for 2025 in this episode! You heard it here first!
Whether you're just starting your giving journey or looking to enhance your current charitable initiatives, this episode is one that'll inspire you. We have a platform to do more good in the world and can make it happen together!
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Did you know that Gen Z is increasingly turning to social media over Google for brand research?!
So, how do we reach those potential customers successfully? 🤔
Enter: UGC, or User Generated Content!
In this episode, Candace chats with Pamela Keniston, founder of Big Paws Marketing, to explore the game-changing potential of User Generated Content (UGC).
And with the growing statistic of social media research that's happening daily, understanding UGC isn't just trendy—it's essential for pet business growth!
In this episode, you'll learn:
🐶 What UGC is and why it generates 10x more engagement than branded content
🐶 How to encourage customers to create content for your pet business (did we mention this can be FREE marketing?!)
🐶 The difference between customer UGC and influencer partnerships.
🐶 Why "social SEO" matters and how to dominate your category's share of voice (and yes, we will define "share of voice!")
🐶 Practical strategies for measuring UGC success beyond traditional metrics.
Marketing is ever-changing, and Pamela has a pulse on where it is, where it’s going, and how you can adapt! Listen in to learn how to transform your social media strategy from basic promotional posts to engaging, community-driven content that resonates with modern pet parents.
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⚠️Warning: This episode may cause unexpected laughter and the sudden urge to double-check your security cameras!
What happens when Candace gathers some of the Pet Boss Mastermind members for an October retreat at her home in Galesburg, Illinois?
Well, they gather 'round the campfire (or in her living room, but just for recording purposes!) and share spine-tingling tales of pet business mishaps, mayhem, and misadventures.
From FBI investigations to creepy crawlies in the dog food, these real-life horror stories will make your blood run COLD.
In this episode, you'll hear:
👻 The case of the cat-napped feline.
🎃 A groomer's brush with the FBI.
👻 The terrifying tale of the lawsuit ambush.
🎃 The mystery of the ‘Beetle’juice-invasion.
👻 All the valuable lessons learned from these haunting experiences... because yes, there is ALWAYS something to be learned!
Join us for this spooky pet business story time, and remember - take these stories to the Pet Boss Crypt! 🧟
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Wondering how Candace was feeling during Q4 when she owned her pet businesses?
You’re about to find out!
Candace has been there– in the thick of the busiest time of the year, watching the days quickly slip by on the calendar without any promotions or events planned, wondering how she’s going to move all that holiday inventory when she can’t seem to remove herself from the day to day tasks inside her business…
And guess what?➡️ Throughout all of her successes (and a few failures!) during Q4, she learned EXACTLY what type of support other business owners in the pet industry need right now.
In this episode, you will:
🎁 Get the inside scoop of Candace’s brain during those overwhelming Q4s when she ran her own pet businesses, and what she did to go from overwhelmed to profitable and less stressed.
🎁 Learn three key things you need to be thinking about right now to make this Q4 your most successful one yet.
🎁 Discover the exact resources you need to plan out the rest of this year efficiently and in manageable tasks.
🎁 And more!
Even though it’s October, and you might be thinking you missed the boat on planning a profitable, smooth Q4, that’s NOT true. No, Pet Boss. There is still time to have a very successful Q4, and your answers to how to get there are waiting inside this episode.
P.S. Don’t forget to utilize the tools you’re about to learn about! Here are the links:
✨ Purchase the Holiday Success Kit at Learn.PetBoss.com/HolidayKit
✨ Join us in the Pet Boss Club by visiting PetBossClub.com
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Ready for a raw and honest conversation about pet business ownership?
That's exactly what this episode is, as Candace sat down with Taylor Gonzalez, owner of Three Tails Parlor and Pantry, and a valued member of multiple Pet Boss Nation programs.
Taylor shows us the emotional rollercoaster that being a pet business owner is, and the crossover between personal life and business. She went from facing personal tragedy to building a thriving pet business, and her story is a testament to the power of community, perseverance, and investing in yourself.
In this episode, you'll hear more about:
🐕How Taylor turned a deeply emotional personal loss into entrepreneurial drive.
🐕 The challenges of scaling a pet business from 1,400 to 5,000 square feet.
🐕 Why you HAVE to face your financial fears in your pet business, and what it looks like on the other side.
🐕 The impact of having a supportive community that understands your struggles as a pet business owner.
🐕 What to do when you're just going through the motions and need to reignite your passion and purpose.
Taylor's story shows that we are all human, and behind the businesses we run, we struggle with real, raw problems... but when we lean on each other, invest in our potential, and put ourselves out there, beautiful things can happen.
Don't miss this emotional and uplifting conversation that will remind you of why you fell in love with the pet industry in the first place!
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Ever wonder what it really takes to launch a pet brand in today's competitive market?
You're in for a treat with this podcast episode where Candace sits down with Jess Berger, founder of Bundle x Joy!
Jess and Candace unpack the hidden challenges (and triumphs!) of building a pet brand from the ground up... especially one so different from what's out there!
In this episode, you'll learn:
🌈 The unexpected hurdles new pet brands face when trying to partner with distributors and retailers.
🌈 The delicate balance of pursuing growth while supporting small, independent retailers.
🌈 Why diversity and representation matter in the pet industry, and how it's shaping new brands like Bundle x Joy.
🌈 Creative ways emerging brands and independent retailers can collaborate for mutual success
🌈 Bundle x Joy's mission to bring more joy, color, and inclusivity to the pet industry while supporting women-led businesses
Jess has over 17 years of experience in the pet industry, and she's building a brand that she didn't see in the market to shape a NEW future-- one that is ethically led, collaborative, AND inclusive.
Find out more about how brands and retailers can collaborate in the spirit of everybody winning together!
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Now that you’re in the right Pet Boss Nation University mindset, it’s time to tie it all together and paint a picture of what a typical semester is going to look like for you!
You can take every course available on your own, but something magical happens when you lean on your “fur”-ternity members. Candace is grabbing the gavel and showing you the power of that community and how it perfectly intersects with the education aspect of PBU!
In part three of orientation, you'll learn:
🐾 The power of peer support in overcoming pet business challenges.
🐾 Inspiring success stories from current PBU members (who you will get to know when you enroll!)
🐾 A sneak peek at some upcoming PBU courses, including "Revenue Revolution" and "Fetch Success."
🐾 The structure of a typical PBU semester, including core classes and electives.
🐾 How PBU's study halls and roundtables foster collaboration and implementation.
Whether you're a pet business newbie or a seasoned pro, this episode will show you why PBU is more than just a learning platform – it's a lifeline for petpreneurs!
Ready to pledge your commitment to pet business growth and find an unbreakable bond with your “fur”-ternity members who truly “get” you?!
Listen in to this last installment of orientation and get ready to find out when you can RUSH enrollment!
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The announcement has been made… so now what?!
Like we said before, PBU is here to STAY📣, so class is back in session!
Professor Candace (who loves a good theme) is here to do a DEEPER dive into what you can expect from Pet Boss University and teach a little Growth Mindset 101.
In part two of orientation, you’ll learn:
📝 The power of a growth mindset and how it can revolutionize your business approach
📝 Real-world success stories from Pet Boss University members
📝 How PBU's core curriculum and elective tracks cater to various pet business niches
📝 The importance of implementing learned strategies for tangible results and how we’ll support you in implementing everything you learn.
📝 Why Pet Boss University is valuable even if you already have a business degree.
📝 And more!
This program is for you no matter what stage of business you’re in… seriously, from newbie freshman to established senior, there is something for YOU. Listen in to find out all the amazing things you’re about to learn and hear from some of your future fellow fur-ternity members!
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Are you ready for the BIG announcement?! Let’s hear a CHEER if you are!
In this game-changing episode, Candace unveils Pet Boss University, a transformative educational program for pet business owners designed with YOU in mind… That’s right, Pet Boss Nation is in the middle of an evolution led by a missing piece we see in the pet industry!
You will learn everything you need to know about that evolution, including how this innovative platform combines core curriculum, elective tracks, and a supportive community to provide the ultimate pet business education experience!
You’ll learn more about:
🏫 The evolution of Pet Boss Nation and why it's time for a major pivot!
🏫 What sets Pet Boss University apart from traditional business education.
🏫 How the program caters to pet professionals at ALL stages of their business journey.
🏫 What’s happening to the Pet Boss Club (spoiler: it’s not going anywhere! But there will be some changes!)
🏫 And so much more! (Including Candace’s cheerleading abilities! 📣)
School is IN session, and you don't want to miss this opportunity to be part of the inaugural class at Pet Boss University!
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We WISH words alone could convey the experience we just had at Camp Pet Boss, and while this episode does a wonderful job of conveying what happened there…
Some of the experience belongs to our Campers. If you know… you know. 😉
If you took our expectations for Camp Pet Boss and multiplied their impact by 100… THAT would be a more accurate depiction.
While it was fresh on her mind, Candace just had to share a behind the scenes of this powerful, unique event!
In this episode, you'll learn:
🔥 How Camp Pet Boss is reigniting passion in pet business owners who had trouble finding their flame after years in business.
🔥 The true power of community and peer support in the pet industry and what that looks like when you bring it together in a one-of-a-kind, unmatched event.
🔥 The creative activities and adventures that fostered unbreakable bonding and personal growth among campers.
🔥 Key takeaways from educational sessions on leadership, scaling, and emotional intelligence
🔥 Why pushing outside your comfort zone can lead to breakthrough moments in your life and your business.
From tearful campfire moments to exhilarating rock climbing challenges, discover why this event has quickly gained a reputation as a MUST-attend for pet professionals. (Plus, find out how to be the first to hear about 2025 dates we’re announcing SOON!)
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September is Self Care Awareness Month, and we’ve been talking about it– in our emails, on our social accounts, in conversations with one another.
And honestly, the topic is resonating. Why?
Because self care is SO important for you as a business owner, but the term itself is so broad and it looks different for everyone, which makes navigating it tricky.
We’re all in different stages of our lives, have different resources, and enjoy different things– so how can we determine the magic self care cure for battling burnout?
The truth is– we can’t. This isn’t magic. This is about taking stock of your life, your priorities, and your burnout red flags and coming up with a self care plan that works for YOU.
In this episode, your host and Pet Boss Nation CEO, Candace, shares:
❤️ Where she is in her life right now, and why she’s been personally thinking about what self care looks like in her stage of life and business.
❤️ Why self care is more than a mug of hot tea or a trip to the spa (although those things can totally be part of your plan too!)
❤️ Six realistic, raw, and helpful tips to help you get ahead of burnout before it’s too late.
❤️ Why self care isn’t just about business– it’s about you as a human who is juggling business, life, family, and other priorities.
❤️ Why finding your people is such a big difference maker in life AND business. 🫶
This episode is a labor of love, and we hope you use it to formulate a self care plan that extends well beyond September! Take care of yourself– and we’re here to help when you need it.
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How is IndiePet helping independent pet stores THRIVE in a market dominated by big box retailers?💪
In this episode, Candace sits down with Todd Dittman, Executive Director of the Independent & Neighborhood Pet Retail Association, to explore how this amazing nonprofit trade association is leveling the playing field for neighborhood pet stores!
With the power of unity, innovative tools, and organizations helping indies compete, we KNOW indie pet businesses can make a lasting mark and take a BIG chunk of a money-making industry.
In this episode, you'll learn:
🐾 What really defines an independent pet retailer, and how IndiePet supports businesses of all sizes.
🐾 The game-changing IndiePet Open Catalog and how it streamlines product management.
🐾 Details about Neighborhood Pet Store Day and its impact on sales (even BIGGER than Black Friday and Small Business Saturday last year!)
🐾 How IndiePet's niche committees are addressing big pet industry challenges.
🐾 The exclusive insights and analytics available to IndiePet members.
🐾 And MORE!
If you’ve been meaning to circle back and take a look at how IndiePet has grown as an organization since its inception, you DON’T want to miss this episode. Learn how joining forces with fellow independents can boost your business and strengthen the entire pet industry ecosystem!
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Ever wonder how a simple change could increase your pet business sales by 7% or more?!
In this behind-the-scenes episode, Candace shares a peek inside a live Q&A session featuring Pet Boss Club member Matt McCord from DogiZone. In her response to Matt’s question, she reveals practical strategies for maximizing impulse buys and refreshing your checkout area.
Whether you run a doggy daycare, grooming salon, or pet retail store, these simple tips could significantly boost your average transaction value, which can make a HUGE difference in your bottom line.
In this episode, you'll learn:
🐾 How high-value items have a place near your register, and how to strategize placement for the most impact.
🐾 The power of seasonal and holiday-themed displays in driving sales.
🐾 Why rotating products regularly is a MUST, especially for businesses with frequent repeat customers.
🐾 Creative bundling ideas to increase your units per transaction.
🐾 Tips for utilizing counter space effectively, even if you have a minimalist setup.
From bully stick bundling promotions to seasonal candles, this episode shows real-world examples and success stories. It also reveals the RESULTS Matt experienced after just a few months of implementation!
Whether you're looking to refresh your front desk area or implement new sales strategies, you'll want to get a peek inside this Q+A for some simple changes you can make TODAY!
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Ever wonder how a broken poop bag could lead to a thriving pet product empire? 💩
In this episode, Candace D'Agnolo sits down with Megan Bolton, founder and chief creative officer of Metro Paws (a Camp Pet Boss sponsor!), to discuss her journey from the fashion industry to creating colorful, eco-friendly pet products. She’ll tell you all about how a simple frustration sparked a 15-year adventure in pet product innovation!
In this episode, you'll learn:
🐾 How Metro Paws transformed from a single poop bag design to a full line of creative and colorful pet products.
🐾 The challenges of manufacturing and dealing with competition in the pet industry.
🐾 Why Metro Paws prioritizes independent retailers over big box stores (and plan to keep it that way!)
🐾 Tips for working successfully with your spouse in business and for managing a team so that everyone can shine.
🐾 The importance of staying true to your brand's moral compass!
Whether you're a pet business owner or an aspiring petpreneur, this episode will leave you feeling inspired to take an idea and RUN with it (all while staying true to yourself and your morals!) Tune in to hear how passion, creativity, and a commitment to quality can turn a simple poop bag idea into a game-changing pet brand. 🙌
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What does it take to build an award-winning pet business empire?
The winners of the PETS+ America's Coolest Contest could tell you! 😉
In this episode, Candace shines a spotlight on three Pet Boss Nation clients who clinched the prestigious title of America's Coolest pet businesses in the 2024 PETS+ contest. Their inspiring stories prove that with the right strategies and support, your pet business can achieve remarkable success… and get noticed for it!
In this episode, you'll get inspired by these three pet businesses and learn:
🏆 How Alison Schwartz of All Pets Considered transformed a part-time job into a thriving 12,000 square foot pet store with very innovative marketing strategies (and a loyal customer base! They’re celebrating a big anniversary!)
🏆 Jessica Schlosser's, of Lizzi and Rocco’s, creative approach to community engagement, including a unique annual team potluck (complete with products they sell in their store) and fun seasonal enrichment boxes.
🏆 Brittany Schlup's, of Premium Pets- Natural Pet Market, journey to success through lots of strategic planning and creative events (like taking full advantage of the "Christmas in July" theme to boost slower months!)
🏆 What ALL of these businesses (and past winners) have in common when it comes to what really makes a pet business standout.
🏆 How YOU can turn your pet business into an award-winning enterprise!
There’s something to learn from these well-deserving winners for every stage of pet business ownership! Listen in to discover how you can apply these winning strategies to your own pet business success story, and maybe we’ll see you on next year’s PETS+ America's Coolest winners list!
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Ever wonder how a pet business owner who was $400K in debt turned it all around and sold multiple businesses for millions?
It’s Pet Boss Nation’s CEO and founder, hi, it’s Candace D’Agnolo, she’s the one who did that, it’s her. (Did we get that Swiftie reference right?!)
In this eye-opening episode, Candace shares her personal journey of exiting three pet businesses and the invaluable lessons she learned along the way. No matter what stage of business you’re in, an exit strategy is relevant to you, and it’s a question that pops up in our community often.
How do you prepare to exit your pet business someday? 🤔
In this episode, you'll learn:
🐾 Why preparing for your business exit now is crucial, even if you're not planning to sell soon.
🐾 The most common reasons pet business owners sell their companies.
🐾 How to determine your business's current value (and increase it!)
🐾 The biggest takeaways from Candace's three business exits, including a down to the wire sale just before the pandemic!
🐾 Practical tips for navigating the complex process of selling a business.
Whether you're considering selling your pet business in the near future or simply want to build a more valuable company, this episode will give you insider knowledge you can't afford to miss. Let’s start transforming your business strategy NOW to set you up for a successful exit (when the time comes!)
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Ready for franchising, funding, and emotional intelligence? 🤯
We’re bringing you the best of the best on all three of those topics!
This episode features Adrian Archie, founder of petNmind, the first Black franchisor in the pet industry, AND a Camp Pet Boss speaker. Candace and Adrian discuss his journey from pet lover to innovative business owner, and how emotional intelligence plays a crucial role in entrepreneurial success.
They covered all of this and more:
🐾 Adrian's journey from athlete and aspiring veterinarian to pet industry innovator.
🐾 The concept behind petNmind and its focus on holistic pet care.
🐾 Franchising a pet business, including Adrian's "small box" concept and how that makes business ownership more accessible.
🐾 Creative ways to fund a pet business, from 401(k) rollovers to investor strategies and beyond.
🐾 The importance of emotional intelligence (EQ) in business and personal success.
🐾 A sneak peek into Adrian's upcoming presentations at Camp Pet Boss!
Whether you're considering franchising your pet business, looking for funding options, or wanting to improve your leadership skills through emotional intelligence, this episode is for YOU.
This is just the beginning of learning from this true innovator in the pet industry. Listen in and then grab your ticket to Camp Pet Boss to keep the wisdom from Adrian rolling!
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What's the wildest, biggest thing that you could make possible for your pet business and your life?
What's important to you?
How do you want to spend your time?
THOSE are the end goals we’re pursuing inside the Pet Boss Mastermind, and after a year since launching, we can’t wait to pull back the curtain and show you the progress our members have made (and will continue to make, since many of them are STAYING for the next cohort!)
As applications open for the next round, Candace offers a behind-the-scenes look at what makes this program so transformative for pet business owners, and how to determine if YOU are ready for a mastermind.
She talks more about:
The evolution of the Pet Boss Mastermind program over its first year and how to shape your offerings to give people what they actually NEED.
Success stories from current Pet Boss Mastermind members, including inspiring business growth and personal development.
What exactly a mastermind is, and who it's best suited for in the pet industry. (Is it YOU?!)
Details on the new and improved Pet Boss Mastermind program, including in-person meetups and one-on-one coaching sessions!
How to apply for the Pet Boss Mastermind and what to expect in the application process.
The importance of investing in yourself and your business through professional development.
And more!
Whether you're considering joining the Pet Boss Mastermind or simply curious about what high-level pet business coaching looks like, you’ll learn so much about the power of collaboration and continuous learning in the pet industry. Tune in!
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From a single store ➡️ to a 20-location pet business empire.🤯
Could this be your future?
In this episode of the Pet Boss Podcast, Candaces sits down with Teresa Miller, the visionary founder of Treats Unleashed, President of IndiePet, and Camp Pet Boss featured speaker!
Teresa reveals her journey of building a pet business powerhouse across Missouri, offering a treasure trove of insights for pet entrepreneurs at every stage.
In this episode, you'll learn:
🦴 How Teresa grew Treats Unleashed from one location to 20 over 22 years.
🦴 The challenges of expanding from 1-3 stores and beyond.
🦴 Why Teresa chose organic growth over franchising.
🦴 How Teresa balances wholesale treat production with retail operations.
🦴 Teresa's involvement in small business advocacy and the IndiePet organization.
🦴 Teresa's perspective on the future of independent pet retailers.
🦴And MORE (wow, we covered a lot in this one!)
Whether you're dreaming of your first store or eyeing your tenth, Teresa's story is a masterclass in scaling a pet business with purpose and passion. Don't miss this opportunity to learn from one of the pet industry's most successful entrepreneurs and get a sneak peek at what Teresa will be sharing at the upcoming Camp Pet
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We just wrapped up an 8-week Money Marathon in the Pet Boss Club®, which is something Candace has been wanting to do for a while because–
Money talk is DAUNTING! 🤑
But it’s necessary! You have to face your money problems head-on if you want to address them, and as suspected, the Money Marathon was a HUGE success with so many big wins.
In this episode of the Pet Boss Podcast, Candace shares some of the biggest takeaways from that recent 8-week money marathon with our Pet Boss Club members. She even shares some direct clips from those Zoom calls that will be very eye-opening and relatable!
In this episode, you'll learn:
💰 Why financial literacy is the key to building wealth, not the other way around.
💰 How to identify your biggest "money mess" and take steps to address it.
💰 The importance of understanding cash flow and using tools like cash flow snapshots.
💰 Strategies for pricing products and services to maximize profit margins.
💰 The power of tiered pricing and package options to drive sales to your most profitable offerings.
Whether you're struggling with cash flow issues, unsure about pricing strategies, or simply looking to improve your financial literacy, you’ll find so much actionable advice and inspiration in this episode!
Don't let financial challenges hold your pet business back. Tune in to this episode and take control of your money story TODAY!
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