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This podcast episode is for anyone who's tried Facebook + Instagram ads and just couldn't seem to make a profit. Kati Kiefer of TrueMoneySaver.com has been in those shoes, but she's here to tell you that "you're only gonna fail if you give up."
Kati struggled for the first 6 months of running Facebook ads. She tested and tweaked all the things -- sales pages, ads, messaging, audiences... you name it. Finally, she pivoted to a different upfront product -- a product that drew in a slightly different type of personal finance customer, that made practical, realistic promises to them, and... before she knew it, her ads were profitable!
Kati's been running with that same incredible offer for the last 2.5 years with her ads. She now spends about $500/day on her ads and consistently makes $400 in profits per day. (Her Return on Ad Spend fluctuates between a 1.8 and 2.3). But keep this in mind: When Kati has a new ad to test, she spends just $25/day. So you don't need to start out spending hundreds of dollars per day to see what works. You can start slowly and build from there.
Since building out her successful ads strategy, Kati has been able to drop so many other things off of her business list -- no Facebook lives, no constant posting on social media, no Facebook groups that need loads of interaction, no big affiliate promotions. Kati just runs her ad, does a few super simple product launches per year, has some great email funnels behind the scenes, and has a whole lot of fun enjoying time with her family (With 4 kids, 1 new grandbaby, and her own parents close by too, Kati's life is full of all the best things!)
I'm so glad Kati didn't give up on ads, because they've given her a much simpler, more profitable business that fits around her beautiful life.
Some other things we discussed on this episode:
- Why you need different angles to draw in your ideal customer
- Why Kati ditched tedious product validation strategies and the super easy way she validates products and messaging now
- Why Kati loves ads traffic even more than all the traffic she gets from Google
- Why she keeps her business simple and how she still manages to make a great profit
- Anndddd..... a super gross funny mom moment from Kati (and a similar one from me!)
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode226
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Is it still possible to make Facebook and Instagram ads work if you're a brand new business owner? Yes, it is! Today we’re talking to Jen McConaghie of This Time of Mine to find out how she did just that. All you need is a fabulous product to sell and some help along the way to craft an amazing offer. You need a swoon-worthy sales page, brilliant ad images, and just the right ad copy so you can find the right customers for your business.
If you're a newer business owner, you will love hearing from Jen and even more experienced business owners will learn some great tips on how to reorder your offers and reposition them to make a perfect fit for your customers. It’s so exciting to see students make simple tweaks that positively affect their ads profits and their conversion rates. As you hear from Jen, you'll realize that she is someone who is going to continue to test and tweak - there is no giving up when it comes to Jen and her growing her business!
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode225
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Kelsey Sorenson of Wife Teacher Mommy has been a student of mine since 2016 when she bought my very first course on promoted pins. She was a new business owner at the time and that was the first online course she purchased to help her business grow. (I'm so honored to have been the first teacher she learned from online, and the growth Kelsey has experienced in her business since then has been incredible!)
Kelsey then went on to take my Facebook Ads Intensive course and is also a valuable part of my membership community. Kelsey is always growing and expanding her business -- whether with Facebook ads, new products, new full-time team members, or her new membership which is rapidly growing!
Kelsey's membership, the Wife Teacher Mommy Club is an incredible, supportive community for teachers and homeschool moms where they get access to an INSANE amount of resources so they can teach well. Kelsey has done so much to make sure her membership is fun, positive, and feels like a party, but also provides the practical tools + life coaching support her club members need to succeed.
I can't wait for you to hear all about the creative ways Kelsey adds value to her Wife Teacher Mommy club and all the ways she's grown her business over the years. You'll hear about her journey from that very first digital product she created to now her enormous Wife Teacher Mommy Club (with more than 700 members!) a huge shop full of amazing resources, and three full-time employees.
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode224
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Angie Holden of The Country Chic Cottage and Cori George of Hey Let’s Make Stuff recently joined forces to host an online summit called Sublimation Camp. Cori and Angie spill the beans on what they did, how they coordinated it, hosting, marketing, what their tech stack was, and other tip and tricks of things they might do differently next time they host a large online event. We will also talk about conversion rates, percentages of affiliate sales, and how their Facebook ads went.
The premiere Sublimation Camp was massively successful! Over 44,000 people signed up for the summit and more than 1,000 of those purchased the all-access pass. Listen for all the details about creating this wildly successful and profitable event!
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode223
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Facebook ads are not dead! We’ve had to change our strategies after recent changes such as the iOS update but for business owners who are willing to test and pivot, ads can still be profitable.
Corina Holden of Frump Fighters is one business owner who has successfully changed some of her ads strategies and is now bringing new leads and sales to her business once more.
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode222
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Have you ever considered just starting from scratch? Ditching your current blog and heading in a new direction? A combination of factors led Heather O’Donell of Happy Humble Home to do just that.
The pandemic and a tricky pregnancy forced Heather to pause her blogging business. When she came back six months later, she decided to use her experience as a Kindergarten teacher to start something new instead of continuing down the personal finance blogging path. Taking everything she had learned in four and a half years of blogging plus everything she had learned in the Facebook Ads Intensive, she started Kindergarten Ready Skills. In just ten weeks, the growth of her new business had surpassed that of her prior business and just continues to grow by leaps and bounds.
Starting over isn’t always the best idea because you’re losing all the momentum you’ve gained. But if it’s truly what you want to do, you should go for it. All your education and life experience up to that point can propel your new venture forward even faster than before.
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode221
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Today we are talking about all things writing, book marketing, and strategy with author Brittany Ann. Brittany’s latest book is Fall in Love with God’s Word: Practical Strategies for Busy Women. This is her first traditionally published book but she also has several self-published books as well.
Brittany loves marketing and has found several strategies to combine traditional and self-publishing to boost her profits while also expanding her impact on the community. There are pros and cons to both types of publishing but Brittany has managed to find a combination that gives her the best of both worlds.
For example, Brittany used a free online conference to help launch her book and grow her email list at the same time. She also self-published a workbook to go along with her traditionally published book. Find out how she did it and get even more tips and information about the publishing world in this episode.
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode220
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If you’re a busy business mama, then I’m sure you know all about having a million things to keep track of for your business (and your personal life too!). Maia Xiong of the Business Mom Collective started using Trello to keep her own business organized but soon realized she could help other busy business moms too and The Mompreneur System with Trello was born.
In this week’s episode, we are talking to Maia about having the important foundations in place before starting to run Facebook Ads. Your sales page needs to touch on your customer’s pain points and it absolutely needs to have customer testimonials. Once she had all the pieces in place, Maia was able to scale her business using ads -- and help more mompreneurs beat overwhelm in the process!
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode219
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You probably already know that having a dedicated sales page helps increase your sales. You can go in-depth about your product there, telling all about its features and benefits. But is your sales page working as well as it can? Would you like to have more conversions? More sales?
Over the years I have discovered a few secrets that can bring an ordinary sales page to the next level, bringing people more happy customers. The first secret? Customer testimonials. Listen to hear what I’ve discovered about how to get more customer testimonials and how to use those testimonials to your best advantage.
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode218
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Pratima Aravabhoomi of Craft Street Design has always been inspired and encouraged by printed quotes in her home and after a particularly hard time in her life decided to build a business to share the transformative power of words to spread kindness and love.
She started out selling her prints in person at small local yoga shops but knew that she needed to sell online in order to scale and grow the business. She sells on Etsy, Amazon Handmade, and her own website. Her business grew even more when she added Facebook Ads to the mix!
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode217
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Rachel Fairchild of This Crafty Home started her blog as a hobby but decided to grow it into a business after having children. It took her awhile to find her niche but now she is growing her business with Freezer Meal products. You won’t want to miss how she found her passion and then grew her audience using Facebook Ads.
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode216
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Brooke Harris of Happy Simple Mom grew her blog traffic through consistent action and through a collaborative Facebook group run with fellow bloggers in her niche. Things were great but there’s always room to grow. After enrolling in the Facebook Ads Intensive, Brooke had a 2X ROAS, tripled her email list in just three months, and did a course launch with results 5 times better than before she started using ads. The Intensive is aptly named - it’s a lot of time and a lot of work - but it can be an amazing boost to your business.
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode215 -
If you think you’re late to the blogging game, you’re not alone. Brooke Harris of Happy Simple Mom is sharing the strategies she used to grow her blog in just the past two years. She will tell us how much faster she was able to grow by working together with other bloggers in her niche rather than trying to grow alone. She gives specific examples of how her strategy of collaboration has helped everyone in her collective succeed. Brooke also shares her Pinterest and Facebook page strategies for traffic growth. Spoiler alert - consistency is key!
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode214 -
Are you a creative business owner? Have you ever wondered if you can actually make money while still having fun and being creative? Sarah Watts from Craft with Sarah did and she’s here to share with us how she's grown her business selling unique, layered SVG design files for the right customers, and expanding her business even more with a course about design.
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode213
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Are you an online course creator? Is your program financially sustainable? Are you suffering from stress and burnout? A few years ago I walked away from my course, FB Brilliance, because it was no longer profitable and I was completely burnt out.
My passion for Facebook Ads is so strong though that I couldn’t stay away. I took a long, hard look at the problems with my course. I made A LOT of changes to my program and now the Facebook Ads Intensive is a financially sustainable program that I enjoy teaching. I am helping my students more than ever and I am sharing my passion for Facebook Ads with the world again!
I dive deep into the problems a lot of course creators face and the changes that I made. I hope you'll get a lot of insight from this episode as I dig in and explore how I found my way back to teaching my passion after throwing in the towel. If you haven’t started a course yet because you’ve been deterred by the burnout you’ve seen in others, I hope you will find encouragement here to go ahead and get started.
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode212
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Hiring for your business is often one of the hardest tasks. If you’ve ever hired even a virtual assistant for a small job, then you know how challenging it can be to lead another person. Amy Gabriel of LippyClip is sharing her insight and advice when it comes to hiring. Her number one tip is to anticipate and hire slowly. Keep listening for more great ideas!
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode211
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What if you serve a super-specific niche and you’re struggling to find your ideal customers? You know you can help your people if only they knew you existed. When SEO only takes you so far, consider using Facebook ads to help build your audience.
Brandice Lardner of Grace Filled Plate was having this exact struggle but is finding more of her people every day thanks to Facebook ads. Listen to the whole episode to hear the ups and downs of product creation and email funnel tweaks. Brandice has a simple and straight-forward approach to marketing that uses an email funnel to guide her audience along the food freedom treasure map path she has created to help them. She shows us that it doesn’t have to be flashy to work. A sincere offering of value and expertise will always do well.
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode210
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Erin Leonard of Notice the Little Things started a daily gratitude habit while in college. She shared her lists with family and friends via email for several years before starting her blog. Several more years passed until she finally decided to jump in with both feet and really give her blog the time and attention it needed to become a successful business.
Sometimes as busy moms we can be afraid to give our ideas the time or money that they need to grow into a business. Our time, our life experience, and our expertise are valuable and we shouldn’t shy away from sharing our gifts with the world while also getting something in return.
Erin decided to give her dreams a chance and thanks to the Facebook Ads Intensive and a lot of hard work, Erin is now earning money from Notice the Little Things while also helping busy moms everywhere uncover and celebrate the little everyday joys of life.
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode209
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Megan Jenkins of His Kids Company is a new Christian who channeled her desire to know Jesus and share his word into a fledgling business that sold kids’ t-shirts with Bible verses on them. She gradually expanded her products into other goods such as pillow cases and reusable silicone coloring mats. In the past year she has been able to use Facebook ads to help take away the pressure that she felt to be actively posting and promoting all the time while also bringing in more new customers that love her products and allowing her company to grow even more.
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode208
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Amy Gabriel of LippyClip has built her business from a side-hustle that she started to get her husband through grad school into a multi six-figure business! Once she had a successful foundation in place, she was able to expand her business into wholesale and build brand credibility through the press.
Amy talks to us about the importance of building relationships with your audience on both the retail and the wholesale side. Consistency and personal connection are essential in growing a business. Keep yourself top of mind with your customers because you want them to know who you are and how your product can help them.
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode207
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