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Welcome to another episode of the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into a highly requested topic: using urgency and scarcity to persuade couples to take action at wedding shows, even if they think the timing isn’t quite right for your services yet.
In this episode, we’ll cover:
Understanding Urgency and Scarcity: Learn the difference between these two powerful strategies and how to use them effectively at wedding shows.Real-Life Scenarios: Practical advice on what to say when couples tell you they’re not ready to book yet, including how to secure future appointments and lock in show specials.Visual Aids and Availability Charts: Tips on using visual timelines and availability charts to create a sense of urgency and guide couples through their planning process.Flexible Booking Options: How to offer flexible booking options that reduce risk for couples and increase your chances of securing a booking.Building a Sense of Community: Techniques for keeping couples engaged and excited about working with you long after the show is over.Door Busters and Early Bird Incentives: Creative ideas to light a fire under attendees and encourage immediate action.Tune in to discover how to turn “we’re not ready yet” into your biggest opportunity. Let’s fill up your calendar now and ensure couples get the best possible service for their big day.
Don’t forget to subscribe, leave a review, and reach out to me on Instagram @MsLindsayJWilliams with your experiences and questions.
Until next time, keep building that business!
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Welcome to Episode 88 of The Build That Business Podcast! In this episode, your host Lindsay J. Williams challenges the belief that high-end clients don't attend wedding shows and shares expert strategies to help you attract your ideal customers at these events.
Episode Highlights:
Busting the myth: Why high-end clients do attend wedding showsUnderstanding the diverse reasons couples attend wedding showsCreating an immersive and engaging booth experienceThe importance of pre-show marketing and clear calls to actionInviting your own audience to ensure your ideal clients are thereLeveraging paid ads and personalized invites for maximum impactListen now and take the first step towards attracting your ideal customers at wedding shows!
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Welcome back to the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into the world of wedding shows and how to transform the inevitable hunt for deals into your biggest moneymaker.
In this episode, we’ll explore:
Understanding the Deal-Driven Mentality: Why couples flock to wedding shows seeking deals and how to leverage this mindset to your advantage.Defining a Show Special: What a show special is (and isn’t), and why it’s more than just a discount.Creating High-Value, Low-Cost Offers: Tips on crafting irresistible offers that provide high value to couples without breaking your bank.Adding Value vs. Offering Discounts: Why adding value enhances your brand and attracts the right clients.Maximizing Your Show Special: Strategies to promote and maximize the impact of your show special, driving immediate action from attendees.This episode is packed with actionable insights to help you capitalize on the deal-hunting craze at wedding shows. Get ready to turn this common challenge into your biggest opportunity!
Tune in, and let’s keep building those businesses! Don’t forget to share your show special ideas with me on Instagram @MsLindsayJWilliams.
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Are wedding shows the right fit for your unique wedding business? Many niche vendors often feel out of place at these events, but the truth is, wedding shows can work for everyone with the right strategies! In this episode, we dive deep into how different types of wedding vendors can maximize their presence and success at wedding shows.
Join us as we explore:
Non-Traditional Wedding Vendors: Learn creative tactics to pique curiosity and draw in potential clients, even if your services aren’t the typical ones couples seek out.Highly Saturated Markets: Discover the power of pre-show marketing and personal storytelling to stand out from the crowd when you’re one of many.High-Ticket Vendors: Shift your expectations and focus on the value of fewer, but more lucrative, bookings. Understand what your luxury clients value and tailor your approach to meet their desires.Timeline-Specific Vendors: Whether you’re the first or last on the wedding planning checklist, we’ll discuss how to communicate your importance and secure future business through effective show strategies.Sensitive Service Providers: Find out how to create a comfortable and discreet environment for potential clients, offer extended show specials, and use subtle follow-up techniques to connect with couples who may feel shy about booking your services on the spot.We’ll provide actionable insights and practical tips to ensure that your next wedding show is a resounding success, no matter your niche. Tune in and transform your approach to wedding shows!
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In this episode of The Build That Business Podcast, host Lindsay J. Williams shares invaluable insights into common mistakes to avoid at wedding shows. If you've ever left a show feeling like it was a waste of time and money, this episode is a must-listen. With over a decade of experience in the wedding industry, Lindsay guides you through what NOT to do, helping you navigate the wedding show scene with confidence and strategy.
Here's what you'll learn:
Fundamental Truths: Lindsay lays out three essential truths about wedding shows, setting the stage for a discussion on common mistakes and how to avoid them.Mistake #1: Giveaways and Raffles: Discover why relying on giveaways and raffles to collect names and emails is a flawed strategy, and learn how to shift your focus to scheduling appointments instead.Mistake #2: QR Codes: Lindsay explains why QR codes can hinder rather than help your efforts to connect with potential clients at wedding shows and offers a better alternative.Mistake #3: Poor Booth Layout: Learn why putting all your best materials out front can create a barrier between you and potential clients and how to create a more inviting booth layout.Mistake #4: Information Overload: Lindsay discusses the pitfalls of giving away too much information at wedding shows and offers a more effective approach to sharing details about your services.Mistake #5: Not Scheduling Appointments: Lindsay emphasizes the importance of scheduling appointments at the booth and explains why it's crucial for maximizing your success at wedding shows.The Biggest Mistake: Overlooking Pre-Show Marketing: Discover why pre-show marketing is essential for success at wedding shows and learn how to leverage it effectively to ensure attendees are excited to meet you.By avoiding these common mistakes and implementing Lindsay's strategies, you'll be equipped to make the most of your next wedding show and turn leads into booked weddings. Don't miss this episode of The Build That Business Podcast—subscribe now and take your wedding show game to the next level!
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In this episode of The Build That Business Podcast, host Lindsay J. Williams tackles the age-old question: Are wedding shows worth it? Spoiler alert—her answer is a resounding YES. But to back it up, Lindsay dives into the nitty-gritty of ROI metrics you need to track to ensure your participation in wedding shows pays off.
Here's what you'll learn:
Cost ROI: Lindsay breaks down the expenses involved in participating in a wedding show, from booth fees to promotional materials, and compares them to the revenue generated. Discover how to calculate your ROI and why it's a game-changer for your business.Time ROI: Explore the value of your time investment in wedding shows. Lindsay reveals how just a few hours at a show can translate into significant returns, both immediate and long-term, and why time is a crucial metric to track.Appointments Booked: Learn why the number of appointments booked at a wedding show is a vital gauge of success. Lindsay shares insights into the power of face-to-face interaction and how it leads to a surge in consultations and tours, directly impacting your bottom line.Weddings Closed: Finally, Lindsay delves into the ultimate measure of success—weddings closed. Discover why warm leads generated from wedding shows have a higher conversion rate and how they translate into meaningful connections and revenue gains for your business.With Lindsay's expert guidance, you'll gain invaluable insights into the effectiveness of wedding shows and learn how to maximize your ROI. Don't miss this episode of The Build That Business Podcast—subscribe now and start building your business smarter, one wedding show at a time!
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In this episode of the Build That Business Podcast, host Lindsay shares five powerful marketing strategies to skyrocket your wedding bookings. Here's what you'll learn:
Wedding Shows: Discover why these events offer unmatched ROI and warm leads ready to book.Date-Based Emails: Learn how to automate personalized messages tailored to each couple's wedding date for increased conversions.Service Excellence: Explore the impact of going above and beyond, creating unforgettable experiences that lead to glowing referrals.Content Repurposing: Find out how to breathe new life into old content, reaching fresh eyes with minimal effort.Chatbot Strategies: Unveil the power of automated assistants in streamlining communication, from scheduling appointments to providing instant pricing information.Tune in to implement these actionable insights and watch your bookings soar! Don't forget to grab Lindsay's free guide at LindsayJWilliams.com/Boost and subscribe for more valuable tips. Happy booking, and keep building those businesses!
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Are you an entrepreneurial mom juggling her dreams while navigating life with a child with Autism Spectrum Disorder (ASD)? As a business owner, do you find it challenging to be on your game while so much is happening behind the scenes? When all of this is happening, it can be a pretty lonely experience…
Top reasons to listen to the entire episode:
Special needs moms chasing their dreams are not alone.A child with ASD is exactly who they are meant to be.Let's build our businesses around our lives instead of the other way around.Full Show Notes Here!
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.
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Do you put people before profit? Or have you been taught to focus on profits at the expense of serving others? I have always prioritized service over profitability, not only because I believe in it but because it has also been very strategic for the growth of my business. I discussed this with Renée Sabo (who also has a big heart for service) on her podcast, The Confetti Hour. Take a listen to our conversation...
Top reasons to listen to the entire episode:
Learn how to self-promote gracefully.Identify what you can realistically do to serve well.Think about whether a situation is an annoyance or an opportunity to shine.Full Show Notes Here!
Mentioned Resources
How I 10x'd my Wedding Business Masterclass
How to Make Your Competition Irrelevant
Connect with Renée
Website
Instagram
The Confetti Hour Podcast
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.
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What if you could just show up at a bridal show and get a booking right away? Imagine if newly engaged couples contacted you via DMs, and emails or even approached you on the street to set up an appointment. These scenarios ARE possible, but not without laying the groundwork first. In this episode, I feature my interview with Brandee Gaar on the Wedding Pro CEO podcast. Brandee and I discuss why you need warm leads in your business and how to get them, so keep listening!
Top reasons to listen to the entire episode:
Don't be known for your bullet points.You want to be known for the value that you bring to the table.Create content, get visible, and show up when your people are ready to buy.Full Show Notes Here!
Mentioned Resources
How I 10x'd my Wedding Business Masterclass
Honeybook Freebie
Connect with Brandee
Website
Instagram
Facebook
Pinterest
The Wedding Pro CEO Podcast
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.
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Have you ever worked with a dream couple and thought, "I wish all my clients were like them!”. Did that make you think about what you could do to attract more of the same type of clientele? My guest, Heidi Thompson, is the queen of cloning clients. Listen in to find out how to get your favorite clients to tell you exactly what it takes to attract more couples just like them!
Top reasons to listen to the entire episode:
It’s impossible to market to people unless you understand who they are and what they care about.Your marketing messages might be off even if you're solving your clients' problems.You have to speak the same language as your ideal clients and not assume anything.Full Show Notes Here!
Mention Resources
Wedding Business CEO Summit January 23rd - 27th 2023
Free Download: The Ultimate Marketing Checklist For Wedding Pros
How I 10x'd my Wedding Business
Connect with Heidi
Website
Instagram
Facebook
Pinterest
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.
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How many social media posts have you seen about someone having their “highest grossing year yet”? You know the ones… They're typically on bright, colorful backgrounds, and it’s usually only the first week of January when they announce this is their million-dollar year! This might seem harmless or like just another post in the scroll. But my guest, Bevin Farrand, explains why they're actually harmful to your business...
Top reasons to listen to the entire episode:
Your big, bold statements are ruining your business because you're asking for blanket support.There comes a time when you need to bring in people who will question your dreams.No matter whether someone supports you or not, you should not let it influence your decision-making.Full Show Notes Here!
Connect with Bevin
Website
Facebook
Facebook Community
LinkedIn
Instagram
All The DAMN Things Podcast
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.
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Are you ready for something a bit different to kick off 2023? In this episode, I share my podcast interview with Courtney Hopper and Dana Kadwell on the Hustle + Gather podcast. Usually, when you're a guest on someone's podcast, you get a list of questions ahead of time, so you can prepare… but not with these ladies! This episode was totally unscripted, so the conversation was completely natural and fun. Listen in for a real, raw look behind the scenes at how I built my business and the struggles I faced along the way.
Top reasons to listen to the entire episode:
Learn how to build business relationships early on.Understand how people connect with people, so leads will be easier to close when they trust and like you.Discover why sometimes taking a nap is the most productive thing you can do.Full Show Notes Here!
Mentioned Resources
Hustle + Gather, with Courtney and Dana
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.
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Welcome to part two of this two-part series. If you haven't listened to episode 76, I'd love for you to go back and catch the beginning of this conversation! In this episode, Nikisha King-Hidalgo and I continue our conversation about the book, A Happy Pocket Full of Money, and how you can apply it to your own life. If you want to reframe your mindset when it comes to your business, goal setting, and life, then be sure to tune in!
Top reasons to listen to the entire episode:
Discover why wanting comes from a place of scarcity.Learn how Nikisha already has everything she needs.Find out how your subconscious dictates your thoughts, values, and beliefs.Full Show Notes Here!
Mentioned Resources
A Happy Pocket Full of Money
Connect with Nikisha
Website
Facebook
Instagram
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.
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Have you ever read a book that radically changed your life? Is there a book you have to share with everyone you meet because you know it will change their lives as well? That's exactly what happened with me and my next guest, Nikisha, and I'm glad not only that she's here to discuss that book and how you can apply it to your own life, but that she introduced me to it. If you're someone who dreams of achieving your goals, but gets hung up wondering how to make them happen, then this episode – and book – is for you.
Top reasons to listen to the entire episode:
Discover why you need to work diligently to reshape your vision and your subconscious thoughts.Learn why being mentally present is the hardest thing to do, but it’s physically easy.Finding moments of gratitude and gratefulness can help you stay present.Full Show Notes Here!
Mentioned Resources
A Happy Pocket Full of Money
Connect with NikishaWebsite
Facebook
Instagram
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.
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How do you get through the slow months of your business? Do you get anxious because you aren't bringing in revenue during the holiday season? Maybe start trying to fill your time and grasp at small jobs just to keep your business afloat. Or maybe you're not totally sure what you should even be doing. Believe me, I've been there. But these slow months are now my secret weapons!! And they can be yours, too.
Top reasons to listen to the entire episode:
Find out why you need to be clear and concise in your messaging.Discover why it's time for you to start automating things in your business.Learn how to set up your business processes during this time so that they work for you when you're not there.Full Show Notes Here!
Mentioned ResourcesMy Custom Ceremony Programs
Date-Based Email Sequence
Building a StoryBrand
Connect with LindsayWebsite
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout! -
Do you find yourself saying “Yes” to any and all potential clients just to pay the bills? Even when you know they’re not going to be a great fit for you? I get it! I’ve felt that pressure and I’ve been there. My guest, Chanda Daniels, has been there too and knows firsthand how limiting it can be for your career. While finding and sticking to a niche can be hard, it is one of the most important things that you can do for your business.
Top reasons to listen to the entire episode:
Learn how seeking under-served communities can help you find a nicheWhy you need to say NoHow to stay current with the times while staying true to your specialtyFull Show Notes Here!
Mentioned ResourcesGoal Setting Freebie
Pretty Pair Bride - Inspirations for Plus Size Brides
ELOQUII - Sizes 14-28
Connect with ChandaChanda Daniels Planning & Design
Facebook
Instagram
LinkedIn
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout.
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Have you ever been contacted by a couple only to get ghosted after your initial response? Or maybe you had a few promising conversations with them, but they backed out at the last minute. There's nothing worse than feeling rejected and having dry spells in your business. But when you understand the reasons behind why people aren't buying, it can change how you approach, well, everything. Ready to get to the bottom of this? Keep listening…
Top reasons to listen to the entire episode:
There will be people willing to pay for your services if they want them badly enough.If you stick to the rules you set for your business, your calendar will fill up, and you will be less stressed.Customers who don't care about your product or service aren't bad people, and they're just not your customers.Full Show Notes Here!
Mentioned ResourcesHow to Make Your Competition Irrelevant
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
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When you look at other people's content, do you ever compare yours to theirs? You think, “hey, this is working for them, so it should work for me, too!” So many of us make this mistake (myself included!). The thing is, the more you compare yourself to others, the more you’ll fall back into the sea of sameness. The secret sauce to standing out is radically authentic messaging, strategy, and copywriting. My guest, Aleya Harris, is a StoryBrand-certified guide who helps entrepreneurs with just that.
Top reasons to listen to the entire episode:
After you master your craft, you need to master the next level.Stop comparing your story to what other people are saying.Start digging deep and getting real with yourself to excavate and replenish.Full Show Notes Here!
Mentioned Resources
Building a Story Brand
Building a Story Brand Amazon
Website Copy Walk-Through Video - join the Facebook Group to watch!
The Recalibration Guide
3 Ways to Revamp Your Brand Messaging to Stand Out From the Competition
Connect with Aleya
Website
Facebook
Instagram
LinkedIn
Podcast
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
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Do you consider December a total loss in terms of sales? Is the winter wedding season pretty dismal? I was right where you are until a year when I discovered my secret weapon... listen in to find out what it is.
Top reasons to listen to the entire episode:
Discover why December isn't a total loss in terms of salesFind out what your best seller is - what everyone requestsUse this time to make plans for the upcoming yearFull Show Notes Here!
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
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