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In this episode, Emma Cleary shares her journey from modelling to building her own social media business, Embrace Socials. She discusses the importance of personal branding and building an engaged audience on Instagram. Emma emphasises being authentic and true to yourself on social media, highlighting the power of educational and entertaining content. She advises professionals to focus on their ideal audience, create resonating content, and overcome the fear of sharing their expertise online.
In This Episode, We Cover:
The significance of building a personal brand on social mediaThe value of an engaged and relevant audience over a large, disengaged oneUnderstanding that unfollows are not necessarily negativeKey Instagram engagement metrics: saves, shares, and watch timeStarting small and maintaining consistency in social media effortsBeing yourself and showcasing your personality to connect with your audienceExperimenting with different content types to find what resonatesSharing your journey and being vulnerable to build trustFocusing on providing value and helping your audienceAvoiding comparisons and recognising that success takes time and effortUseful Links:
Follow Emma on Instagram: @embrace_socialsVisit her website: Embrace Socials -
In this episode, Nicola Griffin of PrettyBeaut London shares her journey of building a successful freelance beauty therapy business. What began as a side hustle, offering discounted rates to 10 models for eyelash extensions, quickly grew through word of mouth and referrals. After being made redundant from her office job, Nicola decided to pursue beauty therapy full-time. She leveraged social media, particularly Facebook, to market her services and attract new clients, offering incentives for referrals and joining platforms like Secret Spa to increase bookings.
Nicola emphasises the importance of communication and providing a five-star service to ensure client retention. She shares her experiences using social media and Solo to grow her beauty business, discussing her trial-and-error approach to creating content and learning from Instagram posts and reels. Nicola also highlights the benefits of showcasing her work with branded marketing posts and utilising therapist the Sienna X and Million Dollar Facial therapist finders. She underscores the time-saving advantages of using Solo for managing bookings and income, and advises aspiring beauty therapists to go for it, enjoy the journey, and harness the power of social media to build their brand.
In This Episode, We Cover:
Building a freelance beauty business from a side hustleUsing social media and word of mouth for client acquisitionTransitioning to full-time beauty therapy after redundancyMarketing strategies, including Facebook and referral incentivesImportance of communication and providing top-notch serviceLearning content creation through Instagram posts and reelsShowcasing work with branded marketing postsUtilising platforms like Secret Spa and Solo’s brand therapist findersUseful Links:
Follow Nicola on Instagram: @prettybeautlasheslondonVisit her website: Pretty BeautSienna X therapist finderMillion Dollar Facial Platinum tech locator -
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Join us as we chat to Sam from Made with Love, a master manicurist, pedicurist, lash, and tan artist. Sam shares her 20 year journey in the beauty industry, detailing the evolution of client expectations and the impact of a professional booking system on her business. She discusses pricing challenges, loyalty programs, and digitising her business.
In This Episode, We Cover:
Marketing, client retention, and social media strategiesUnderstanding and meeting client needsProviding personalised experiencesBuilding a strong brand presenceThe importance of self-confidence and setting fair pricesCreating a positive client experienceUseful Links:
Follow Sam on Instagram: @thelondonlashesVisit her website: https://booksolo.co/madewithlove -
In this episode, we chat with Zaara King, a beauty business coach and podcast host, who shares her inspiring journey in the beauty industry. Starting as a mobile beauty therapist while working full-time in sales, Zaara pursued her passion for beauty after being made redundant. She opened a salon but decided to work from home after having her first child, focusing on building her own beauty business. Zaara emphasises the importance of creating a welcoming atmosphere for clients and connecting with them on a personal level.
Zaara also discusses the significance of social media for business growth, identifying and speaking to her ideal client, and strategies for client retention. She shares her approach to pricing, encouraging professionals to charge what they're worth and not fear increasing prices. Zaara also covers the importance of setting boundaries and implementing policies to protect time and income. She highlights the need for work-life balance and prioritising personal well-being.
We Cover:
Zaara's journey from mobile beauty therapist to business coachCreating a welcoming and homely client atmosphereUsing social media to grow a beauty businessIdentifying and speaking to your ideal clientStrategies for client retention and building relationshipsApproaching pricing and increasing prices confidentlySetting boundaries and implementing protective policiesBalancing work-life and prioritizing personal well-beingUseful Links:
Follow Zaara on Instagram: @zaarakingListen to her podcast: The Beauty BuildOnline course helping beauty pro's attract their ideal clients: https://bit.ly/3Vgh8TSFree course helping you turn followers into clients: https://bit.ly/3yRlfycThe beauty build community on Facebook: http://www.facebook.com/groups/thebeautybuild -
In this episode, we chat with Zoe Gibbs, a semi-permanent makeup artist and skincare specialist, about her journey of building her own business. Starting as a beauty therapist, Zoe worked at various salons and spas before taking a break to explore other career paths. She eventually rediscovered her passion for beauty and started her own business, Lipbrowlash, specialising in semi-permanent makeup. Zoe shares the challenges of being self-employed, the importance of self-belief, and the role of consistent marketing. She discusses her social media strategy and the educational content she creates to attract and educate potential clients.
Zoe also emphasises self-care and time management, sharing her personal strategies like meditation, yoga, and sound bowl healing to maintain a positive mindset and avoid burnout. She highlights the significance of a support system and reaching out for guidance. Zoe encourages listeners to pursue their passions, reminding them that it's okay to try different avenues and make adjustments along the way.
We Cover:
Zoe's journey from beautician to business ownerChallenges and rewards of being self-employedImportance of self-belief and consistent marketingEffective social media strategies and educational contentPrioritising self-care and time managementStrategies like meditation, yoga, and sound bowl healingBuilding a support system and seeking guidanceEncouragement to pursue passions and adapt as neededUseful Links:
Follow Zoe on Instagram: @lipbrowlashVisit her website: https://booksolo.co/lipbrowlashExplore Zoe's holistic women's retreats: @wnm_retreatSpotify meditation links: Spotify MeditationKundalini yoga with @jaidevPartnership with @beyondco: A platform to help women grow through yoga, breath work, beauty, and retreat coaching -
In this episode, Maria Fairhurst of Maria Hannah Beauty shares her inspiring journey of transitioning from a corporate estate agent to a lash and brow expert. Starting with model appointments for friends and family, Maria leveraged social media and word of mouth to expand her client base. She emphasises the importance of listening to clients and understanding their preferences to enhance the client experience and build strong relationships.
Maria discusses her approach to pricing and how she communicated price increases to clients. She advises beauty professionals to choose the right brands, continuously practice, and improve their skills. Maria shares her insights on using high-quality products, creating a cohesive social media presence, and managing client expectations. She highlights the necessity of self-care and setting boundaries to prevent burnout.
We Cover:
Transitioning from corporate estate agent to the beauty industryExpanding a client base through social media and word of mouthImportance of client experience and relationship buildingApproaches to pricing and announcing price increasesChoosing the right brands and continuous skill improvementCreating a cohesive social media presenceManaging client expectationsSelf-care and setting boundaries to avoid burnoutUseful Links:
Follow Maria on Instagram: @mariahannahbeautyVisit her website: Maria Hannah Beauty -
Join us for a special live episode hosted by Solo’s co-founder, Emily Ewart-Perks. Emily sits down with Marcia Kilgore, the visionary founder of Beauty Pie and other multi-million pound brands. Marcia reveals her remarkable journey from a facialist to a serial entrepreneur, discussing her motivations, the challenges she overcame, and the creation of Beauty Pie, a revolutionary direct-to-consumer beauty brand. This episode is filled with Marcia's valuable insights and advice, making it a must-listen for aspiring entrepreneurs and beauty professionals.
In this episode, we cover:
Marcia Kilgore's inspiring journey from a facialist to a thriving entrepreneur.The importance of valuing oneself and one’s expertise in the beauty industry.Exploring the direct-to-consumer business model and the democratisation of high-quality beauty products.Building a successful beauty business through personal connections, positive energy, and customer obsession.Embracing the mindset of being an expert and confidently recommending products to customers.Useful links:
Follow Marcia Kilgore on Instagram: @marcia.kilgoreVisit Beauty Pie’s website: https://www.beautypie.com -
In this episode, we chat with Lindsey Hare of Relax&Retreat, a UK Hair and Beauty Awards nominee and winner of the Judges Award for "Highly Recommended" Best New Salon 2024. Lindsey shares her journey of starting her own beauty business and growing her client base. She emphasises the power of word-of-mouth marketing and leveraging social media platforms like Facebook and Instagram to promote her services. Lindsey discusses the importance of engaging posts, content scheduling, and using the Solo booking system to streamline operations. She highlights asking for client feedback and continuously improving the customer experience. Lindsey also shares her aspirations of expanding her treatment offerings and becoming an educator. She advises on setting boundaries, managing time, and pricing services effectively. Lindsey’s journey highlights the significance of community building and networking, as well as the risks she took to follow her passion.
We Cover:
Starting and growing a beauty businessWord-of-mouth marketing and social media promotionCreating engaging posts and scheduling contentUtilising Solo for efficiencyGathering and using client feedbackSetting boundaries, time management, and pricing strategiesBuilding a community and networkingOvercoming challenges and taking risks in businessUseful Links:
Follow Lindsey on Instagram: @relax_retreat_Visit her website: https://booksolo.co/relax-retreat -
In this episode, we chat with Kristina Jayne Beauty, a nail tech, facialist and waxer. Kristina shares how she started her career, found her first clients, and leveraged social media to grow her business. We discuss the value of authenticity in attracting clients, the importance of branding and pricing, and how she used a pricing calculator to set her rates. Kristina reflects on the positive impact of increasing her prices, her time management strategies, and the tools she uses to stay organised. She also emphasises self-care, work-life balance, and her future goals as a self-employed professional.
We Cover:
Starting a career in the beauty industryFinding and attracting clients through authenticityLeveraging social media for business growthImportance of branding and pricing strategiesUsing a pricing calculator to determine ratesPositive impacts of increasing pricesTime management and organisational toolsEmphasising self-care and work-life balanceKristina's journey and future goalsUseful Links:
Follow Kristina on Instagram: @kristinajaynebeautyVisit her website: https://booksolo.co/kristinajaynebeauty -
In this episode, we chat with James Reeve-Shillito of Nail In The Coffin, a social media sensation known for his nail art and championing inclusivity, who shares his journey in the world of nails. Starting out as a barber, James discovered his passion for nails. He emphasises the importance of authenticity and how being true to himself attracts a like-minded clientele. James discusses the challenges of transitioning from a traditional job to a creative one, the fears and doubts that come with it, and the significance of inclusivity in the beauty industry.
We Cover:
James's journey into the nail industryThe importance of authenticity in attracting clientsTransitioning from a traditional job to a creative careerOvercoming fears and doubts in a career changeFocusing on enjoyable work and showcasing unique stylesThe importance of inclusivity in the beauty industryTips on creating an inclusive spaceOne-on-one coaching sessions for nail techsUseful Links:
Visit his website: https://booksolo.co/nailinthecoffinFollow James on Instagram: @nailinthecoffin_nailsbyjames -
In this episode JustJennifer Beauty shares her inspiring journey into the industry and how she attracted her first clients. She emphasises building personal relationships, providing excellent service, and the vital role of social media in her business. Jennifer discusses time management, balancing multiple income streams, self-care, and setting boundaries to avoid burnout. She also covers the importance of increasing prices with growing demand and her goals for the future, including balancing motherhood and business.
We Cover:
Building personal relationships with clientsProviding excellent serviceUtilising social media for education and engagementTime management and balancing multiple income streamsPrioritising self-care and setting boundariesIncreasing prices as demand growsDiversifying income streamsAttracting the right audience through social mediaFuture goals, including balancing motherhood and businessUseful Links:
Follow Jennifer on Instagram: @justjenniferbeautyCheck out her Skincare Success Path Online Training Course: Beauty BunchListen to Jennifer’s podcast, JustJennifer Beauty Network Marketing Tips on Apple and SpotifyRegister Your Interest In Jennifer's Coaching Course Or to Earn Income Through Retail Products: Register Here -
Join us as we chat with Sarah Betson, a nail tech based in Devon, who shares her journey from starting her business in London working at Dry By, to rebuilding it from scratch in Devon. Sarah reveals how she used Instagram and Google Maps to attract clients, emphasising the power of good pictures, reviews, and word-of-mouth referrals. After relocating, she turned to flyers, social media, and Solo to promote her services.
Sarah discusses the challenges of perfecting her photos and her strategies for converting social media posts into bookings. She highlights offering discounts and rewards to attract and retain clients, using Instagram competitions, word-of-mouth referrals, and local advertising to grow her client base. Sarah also stresses the importance of building a supportive community and seeking help from other industry professionals. Despite her initial fears around relocation, she has achieved success by focusing on high-quality service and building strong client relationships.
In this episode, we cover:
Starting a nail tech business in London and rebuilding in DevonLeveraging Instagram and Google Maps for client acquisitionMarketing with flyers, social media, and SoloOvercoming challenges in nail photographyConverting social media engagement into bookingsAttracting and retaining clients with discounts and rewardsGrowing through Instagram competitions and local advertisingBuilding a supportive professional communityOvercoming self-doubt and focusing on client relationshipsUseful links:
Follow Sarah on Instagram: @sarahlouisebetsonVisit her website: https://booksolo.co/sarah-louise-betson-nails -
In this episode, we chat to the Resilient Hairdresser, Hayley Jepson, about her unique journey in the hair and beauty industry. Starting a career as a hairdresser from young age, Hayley thrived in the fun and creative salon environment, eventually working her way up at Toni and Guy. However, she experienced burnout and mental health struggles, leading her to seek therapy and ultimately become a therapist herself.
Hayley emphasises the importance of addressing the challenges in the hairdressing profession and setting boundaries with clients. She shares strategies to prevent burnout, including creating boundaries, managing energy, and recharging appropriately. Hayley also discusses her transition from hairdressing to psychotherapy and the creation of her business, The Resilient Hairdresser, which offers workshops, courses, coaching, and a membership community. The conversation concludes with a powerful reminder of the importance of self-care and prioritising one's well-being.
Topics covered;
Hayley's accidental start in hairdressing and rise at Toni and GuyExperiencing burnout and seeking therapyTransitioning from hairdressing to psychotherapyImportance of setting boundaries with clientsStrategies for preventing burnoutManaging energy and charging appropriatelyCreating The Resilient Hairdresser businessWorkshops, courses, coaching, and membership communityPrioritising self-care and well-beingUseful Links:
Follow Hayley on Instagram: @the.resilient.hairdresserVisit her website: The Resilient Hairdresser
