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Tanya Perkins is the founder of The Refig. The Refig is a plant-based hair care company without compromise. After finding out about an auto-immune condition, she needed hair care that didn’t have certain chemicals. She ended up making her own formula after being unable to find any. Once one of her college friends found out, she discovered there was a huge demand for her innovative hair care.
In this episode of the Building While Flying podcast, Tanya joins Maribel Lara to talk about her journey to creating this company. She gives insight into its birth, finding the right partners, and encouraging change in behavior.
In-flight topics:
Birth of the company
Creating accompany off a need
Waiting for the right partner formulation
Changes that were part of her journey
How she makes time for this with all her other endeavors
…and more!
Connect with Tanya:
Tanya’s LinkedIn: https://www.linkedin.com/in/tanyaperkins
The Refig Website: https://therefig.com/
The Refig Instagram: https://www.instagram.com/the_refig/
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Abby Dubois is the founder of EACH Jewelry. After years of designing for world-renowned brands, like Kate Spade and Coach, Abby set out to forge her own path and build her own jewelry brand. Her mission is to make ethical fashion fun, accessible, and empowering. Since starting the company six years ago, they’ve sold over half a million units.
In this episode of the Building While Flying podcast, Abby joins Katie Hankinson to talk about her journey as a first-time founder. She gives insight into her background, shifting to hair accessories, and her big breaks.
In-flight topics:
Why she chose to start her own company
Creating a brand around her values
The shift to hair accessories
Using brand partnerships to grow
Her dreams for what’s next
…and more!
Connect with Abby:
Abby’s LinkedIn: https://www.linkedin.com/in/abby-dubois-a463b132
Abby’s Instagram: https://www.instagram.com/sparkleplentysparkleoften/
EACH Jewelry Website: https://www.eachjewels.com/
EACH Jewelry Instagram: https://www.instagram.com/each_jewels/
“We are able to have something that’s super profitable while still being super accessible.” - Abby
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Tania Kottoor is the Founder and CEO of West X East (pronounced “West by East”). Tania has effectively married tradition with innovation. She’s led her team in building the world’s first AI-powered design platform for custom-fit cultural clothing and re-envisioned the process of shopping for weddings and special events.
In this episode of the Building While Flying podcast, Tania joins Maribel Lara to talk about how she uses AI to help you make the right choice for your big events and where her inspiration came from. She gives insight into her background, how she’s received so many grants, and what’s next.
In-flight topics:
Her background and what led to West X East
Using AI to help you make the right choice
How she keeps track of everything
The secrets to receiving so many grants
Their soon-to-launch two-tiered rebrand
…and more!
Connect with Tania:
Tania’s Website: https://www.taniakottoor.com/
Tania’s LinkedIn: https://www.linkedin.com/in/taniakottoor/
West X East Website: https://www.westxeast.com/
West X East Instagram: https://www.instagram.com/westxeast/
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Longevity expert Kas Bordier's story is one of tenacity and determination. As a biotech and medtech entrepreneur, Kas is commercializing the latest health innovations. She is making health and vitality not only the coolest but also an attainable thing.
In this episode of the Building While Flying podcast, Kas joins Joe Quattrone to talk about how to take control of your own health and shape the future of proactive healthcare, aiming to move from reactive "sick care" to sustainable "healthcare."
In-flight topics:
Kas' journey from communist Poland to leading a health tech revolution
Her interest in longevity and the importance of proactive health management
Reflections on the similarities between traditional health practices and modern biotechnology
The role of Gen Z in shaping the future of health and wellness
…and more!
Connect with Kas:
Kas LinkedIn: https://www.linkedin.com/in/adam-ross-6bbaab2/
“My body is the most important fuel that can either fuel my dreams or stop my dreams” - Kas
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Adam Ross is the CEO and co-founder of Heyday, which launched its first skincare shop in New York City’s nomad neighborhood in 2015, with the belief that everyone should have access to professional skincare services, ultimately taking the facial out of the spa and into local communities across the United States.
In this episode of the Building While Flying podcast, Adam joins Mickey Cloud to talk about how Heyday is making skincare and facials more accessible. He gives insight into the evolution of their business model, franchising, and innovation within the industry.
In-flight topics:
How he went from investment banker to the skincare industry
The evolution of their business model
Deciding to franchise and how to choose the right franchise partners
The Wild Wild West that is skincare regulations
The next challenges and how he stays calm under pressure
…and more!
Connect with Adam:
Adam’s LinkedIn: https://www.linkedin.com/in/adam-ross-6bbaab2/
Heyday Website: https://www.heydayskincare.com/
Heyday Instagram: https://www.instagram.com/heydayskincare/
“Scale is the magic of the consistency of the experience.” - Adam
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Natalie Maxey is the CEO and co-founder of Winky Lux. From working in fashion, finance, and e-commerce, Natalie decide that the self-serious beauty business was ready for an overhaul and to bring fun to everyday beauty rituals. Winky Lux is a joyful clean makeup and skincare line that proves you can do really beautiful special stuff that is a lot less expensive and also has an award-winning formulation factor.
In this episode of the Building While Flying podcast, Natalie joins Maribel Lara to talk about how Winky Lux is making makeup more fun. She gives insight into product innovation, the balance between making great new products and getting them out as quickly as possible, and saucy gloss.
In-flight topics:
Getting product ideas from everywhere
The balance between making great new products and getting them out quickly
How AI is changing how we do business
Partnership with Applebees (BBQ Lip Gloss!)
Instagram Live Shopping
…and more!
Connect with Natalie:
Natalie’s LinkedIn: https://www.linkedin.com/in/natalie-mackey-15169370/
Natalie’s Instagram: https://www.instagram.com/natmack1/
Winky Lux Website: https://www.winkylux.com/
Winky Lux Instagram: https://www.instagram.com/winky_lux/
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Devin Lars is the Founder and CEO of Kurieo Media, a creative agency specializing in fusing digital marketing with the physical world to bring unique solutions to their clients. Kurieo has worked with some of the biggest brands in the world, like Tesla, Cisco, and Nike, and A-list celebrities in the transportation, technology, music, and film industries. Although Kurieo is a relatively young company, Devin has spent more than a decade building the foundation that led to Kurieo’s success. Before even graduating high school, Devin built a successful screenprinting business out of his grandfather’s garage, selling customized t-shirts in his neighborhood and beyond.
In this episode of the Building While Flying podcast, Devin joins Joe Quattrone to talk about how he started his agency and the future of creativity and business. He gives insight into his personal journey, merging storytelling with production, and the importance of therapy.
In-flight topics:
Devin’s journey to starting his own agency
What makes his agency unique
How AI is changing how we do business
Growing out of the small business mindset
His upcoming podcast and personal healing
…and more!
Connect with Devin:
Devin’s Website: https://devinlars.com/
Devin’s LinkedIn: https://www.linkedin.com/in/devinlars/
Kurieo Website: https://kurieo.com/
Kurieo Instagram: https://www.instagram.com/kurieoagency/
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Nancy Rhodes, the founder of Alternew, is a veteran in the fashion industry. Her years of adding to the wasteful overconsumption of goods led her to a Master’s degree in sustainability and eventually to founding Alternew, a brand that’s designed to be inherently sustainable by promoting a re-fashion economy. Alternew is an on-demand clothing alteration and repair service with a strong mission of sustainability, positive body image, and accessibility.
In this episode of the Building While Flying podcast, Nancy joins Maribel Lara to explain her vision to make the fashion industry more sustainable. She gives insight into her journey, shifting the mindset of fashion haul to fashion care, and why this creates an opportunity for experience and storytelling.
In-flight topics:
Nancy’s fashion journey and where the idea came from
What her business is and who her customers are
Returning to a former time of tailoring
Reframing fashion hauls into fashion care
What keeps her going
…and more!
Connect with Nancy:
Nancy’s LinkedIn: https://www.linkedin.com/in/nancyrhodes/
Nancy’s Instagram: https://www.instagram.com/partycaptainnancy/
Alternew Website: https://alternew.com/
Alternew Instagram: https://www.instagram.com/alternew_official/
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Dale Dupree is the co-founder of Sales Rebellion, which provides sales training and personal development. He is audacious with his outreach, intentional in his sales walk, and driven to create a community of sales professionals that cause undeniable curiosity and true impact. The rebellion believes in people over products, community over commission sales, fellowship over negotiations, and experiences over performing a pitch. Dale’s sales background dates back to his childhood when he wandered the halls of his father’s business.
In this episode of the Building While Flying podcast, Dale joins Maribel Lara to explain why he is rebelling against the typical canned approach to sales and creating a place that offers freedom from it. He gives insight into his sales journey, why sales should be more personal, and why he focuses on connection and community, not numbers.
In-flight topics:
Dale’s Sales Journey
Building the rebellion
Evolving the way you sell
Finding mutual ground with your customer
What his father taught him about entrepreneurship
…and more!
Connect with Jared:
Dale’s LinkedIn: https://www.linkedin.com/in/copierwarrior/
Sales Rebellion Website: https://www.thesalesrebellion.com/
Sales Rebellion Linkedin: https://www.linkedin.com/company/salesrebellion/
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Jared Kleinert is the founder of Offsite, a company that plans retreats that can save you time, money, and stress. Jared is also a TED speaker and is recognized as USA Today’s most conceptual millennial. He has written 3 books and his insights on entrepreneurship, networking, remote work, and offsites have been featured in major media such as Forbes, Time, Harvard Business Review, Fortune, NPR, Fox Business, and more.
In this episode of the Building While Flying podcast, Jared joins Mickey Cloud to explain how he scaled his business. He gives some insight into its beginnings, why he prioritized service before software at first, and the unconventional ways he keeps calm under pressure.
In-flight topics:
The origin story of Offsite
Their business model and how it will evolve
Prioritizing service over software
Choosing the right clients to work with
Could Offsite be a leading indicator of the health of the economy?
…and more!
Connect with Jared:
Jared’s LinkedIn: https://www.linkedin.com/in/jaredkleinert/
Jared’s Instagram: https://www.instagram.com/jared.kleinert/
Offsite Website: https://www.offsite.com/
Offsite Linkedin: https://www.linkedin.com/company/joinoffsite/
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Welcome to Building While Flying: a weekly business podcast from Gary Vaynerchuk’s agency The Sasha Group. We are the small- to medium-sized business arm of VaynerX, the most contemporary independent holding company in the industry. At The Sasha Group, we teach, guide, and execute modern-day brand building and marketing for ambitious businesses looking for meaningful growth.
Building a business isn’t linear. The journey is wrought with turbulence, delays, and re-routes. Those who win are resilient, unafraid of challenges, and willing to flex in order to reach their destination. We get it; entrepreneurship is in our DNA, and we’re built of people with entrepreneurial experience and empathy.
Right now, times are volatile and ambiguous. Across all sectors, there is an air of experimentation. Brands and businesses are investigating new methods, exploring new paths, testing and learning, adapting, and, well, building the plane while flying. By adopting an uncertainty mindset, we can navigate the ever-changing skies of entrepreneurship together by listening, learning, applying, and sharing.
On Building While Flying, we hear from a diverse range of business leaders about how they face challenges head on and stay calm under pressure. Their stories are riddled with the unexpected and share how their strategies have been put into practice and changed their business.
Past episodes have featured stories of turning side hustles into main hustles, building businesses inspired by their families’ needs, dealing with rejection, selling the company they built, innovating better-for-you foods and products, and above all else, following their dreams and navigating the trials of entrepreneurship.
Thanks so much for flying with us. We’re glad you’re on this journey, too. Make sure you subscribe so you don’t miss our weekly episodes.
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Dr. Michele Forbes is the founder of Compassionate Care Animal Hospital, which is a Fear-Free certified practice, and an AAHA (American Animal Hospital Association) accredited hospital, which only 15% of animal hospitals are. She worked as an emergency veterinarian for 12 years prior to opening CCAH as well as founding Spirit’s Legacy Fund in 2015. Dr. Forbes is passionate about caring for patients and clients. She enjoys making a difference in helping patients live their best lives. Outside of veterinary medicine, she shares her life with her husband, three kids, two dogs, two cats, and a variety of wildlife who mostly stay out of the garage.
In this episode of the Building While Flying podcast, Michele joins Joe Quattrone to explain why the US is about to be in an animal care crisis. Michele gives some insight into the statistics, how this happened, and what makes her animal hospital unique.
In-flight topics:
The bleak statistics of where animal care in the U.S. is headed
The cash flow of animal hospitals
Small independent vet vs. big corporations
Why her hospital is unique and wants to change vet culture
Is being a vet the right way scalable?
…and more!
Connect with Michele:
Michele’s LinkedIn: https://www.linkedin.com/in/michele-forbes-a99773202/
Michele’s Instagram: https://www.instagram.com/drforbeez/
CCAH Website: https://www.ccahpetvet.com/
CCAH Instagram: https://www.instagram.com/ccahpetvetina2/
“I started Compassionate Care with the one goal of I want these amazing vet professionals to show up at work, love the team, love what they’re doing even though it’s hard. And even though there are challenges, I still want them to walk away feeling like I am part of something really special and amazing and we’re accomplishing really special and amazing things.” - Michele
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Cate Luzio is the founder and CEO of Luminary, a global professional education and networking platform created to uplift and up-skill women through all phases of their professional journey. Members are comprised of a multi-generational and intersectional community of individuals, entrepreneurs, corporations, and organizations including JP Morgan Chase, Unilever, Verizon, Indeed, MasterCard, Spotify, Power Map, BlackRock, Yelp, and more. Before starting Luminary, Cate spent two decades in financial services leading global multi-billion dollar businesses.
In this episode of the Building While Flying podcast, Cate joins Maribel Lara to share more about Luminary and her experiences as an entrepreneur. Cate gives some insight into her professional journey, adapting to her environment, and why being an entrepreneur is so hard.
In-flight topics:
How banking made her entrepreneurial
The evolution of Luminary’s vision
Being a business fueled by its members
The isolation and constant mental struggle of an entrepreneur
Why hearing stories from members makes it worth it
…and more!
Connect with Cate:
Cate LinkedIn: https://www.linkedin.com/in/cluzio/
Cate Instagram: https://www.instagram.com/cateluzio/
Luminary website: https://www.weareluminary.com/
Luminary Instagram: https://www.instagram.com/weareluminary/
“While everyone likes to use the word pivot for us, we didn’t pivot… pivot means we changed directions, we didn’t change directions. We adapted to the environment and what was happening. Our core mission never changed, how we delivered it evolved.” - Cate
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Sehreen Noor Ali is the Co-Founder and CEO of Sleuth, a search engine for parents to help with their children’s health and development. Sleuth originally began as a solution for her own family’s needs, and Sehreen quickly realized it would help more than her own family. After meeting her co-founder Alex in an incubator, they got to work building Sleuth into what it is today.
In this episode of the Building While Flying podcast, Sehreen joins Maribel Lara to share more about Sleuth and her experiences as an entrepreneur, mother, and caretaker. Sehreen gives some insight into how she came up with the name and what it means to her, and talks about meeting her now co-founder and how they best work together.
In-flight topics:
What inspired Sleuth and how it works
Finding her co-founder
Lessons learned in entrepreneurship
The story behind Sleuth’s name and logo
Advice for maintaining relationships as an entrepreneur
…and more!
Connect with Sehreen:
Sehreen LinkedIn: https://www.linkedin.com/in/sehreennoorali/
Sehreen Instagram: https://www.instagram.com/sehreennoorali/
Sleuth website: https://hellosleuth.com/
Sleuth Instagram: https://www.instagram.com/hellosleuth/
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In honor of our 100th episode, we thought it would be a great time to check in with previous guests and see what’s happened since we last spoke to them. Listen to our guests share exciting new updates like viral TikToks, exciting partnerships, launching NFTs, and more! We hope you are encouraged by how far our guests have come!
Thank you for listening to and supporting our podcast! Subscribe to Building While Flying so you don’t miss out on future episodes.
Updates From:
Alice Kim, Founder and CEO of PerfectDD
Anita Laney, Founder and CEO of DataLou
Anouck Gotlib, CEO of Belgian Boys
Giovanni Vaccaro, Co-Founder and CBO of Glamsquad
Kyra Peralte, Creator of The Traveling Diary Tour
Connect with our Guests:
Alice on Linkedin: https://www.linkedin.com/in/alicekim007/
PerfectDD Website: https://perfectdd.com/
Anita on Linkedin: https://www.linkedin.com/in/anita-laney-8a76699/
DataLou Website: https://www.datalou.com/
Anouck on Linkedin: https://www.linkedin.com/in/anouck-gotlib/
Belgian Boys Website: https://www.belgianboys.com/
Giovanni on Linkedin: https://www.linkedin.com/in/giovanni-vaccaro-b4137a90/
Glamsquad Website: https://www.glamsquad.com/
Kyra on Linkedin: https://www.linkedin.com/in/kyra-peralte-aa227917/
The Traveling Diary Tour Website: https://www.thetravelingdiarytour.com/
“Since our podcast in February, so much has happened, where do I start? With the support of The Sasha Group and Gary Vee, I finally launched on TikTok in April and we went viral! Our highest viewed video was watched 7.5 million times and that one video alone generated over $30,000 in sales.” - Alice Kim, Founder and CEO of PerfectDD
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Nicholas Stone is the founder and CEO of Bluestone Lane, the fastest-growing premium café brand in the United States. Almost a decade ago, Bluestone Lane reset the coffee scene, introducing New York to the flat white and its Australian-inspired café experience. Now with over 65 locations across 8 markets, Bluestone is committed to providing great café experiences that are focused on human connection.
In his conversation with Katie Hankinson, Nick shares how getting coffee in his home in Australia felt more like a communal experience whereas in America it was all about convenience. He started Bluestone Lane to try to recreate the Australian experience in the US. He discusses the challenges of COVID, human connection in a digital world, scaling, and adjusting to a hybrid workforce.
In-flight topics:
His origins and the cultural coffee differences in the US and Australia
Getting through COVID
The power of hospitality and making people feel special
Choosing the right brand partnerships
Adjusting to the hybrid workforce
…and more!
Connect with Nicholas Stone:
Bluestone Lane Website: https://bluestonelane.com/
Bluestone Lane on Instagram: https://www.instagram.com/bluestonelane/
Bluestone Lane on Twitter: https://twitter.com/BluestoneLane
Nicholas on LinkedIn: https://www.linkedin.com/in/nicholas-stone-49465767/
Nicholas on Instagram: https://www.instagram.com/nicholas_j_stone/
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Matt Higgins is the CEO and co-founder of RSE Ventures. Matt is a noted serial entrepreneur and growth equity investor. He is also an executive fellow at the Harvard Business School where he teaches the course “Moving Beyond The Direct Consumer.” His first book “Burn The Boats: Toss Plan B Overboard and Unleash Your Full Potential” was published by Harper Collins William Morrow and became available on February 14, 2023.
In his conversation with Joe Quattrone, Matt shares his personal journey from humble beginnings to now writing his first book. He discusses the hardships along the way and the lessons he learned from them. He hopes his book will encourage others dealing with their own traumas and teach them how to remove the things that are standing in the way of fully committing to the things they care about.
In-flight topics:
Why everyone can do personal branding
How 9/11 shaped him
What gets him to invest
Life lessons from having cancer
His new book and being vulnerable to encourage others
…and more!
Connect with Matt Higgins:
Get “Burn The Boats”: https://www.amazon.com/Burn-Boats-Overboard-Unleash-Potential/dp/006308886X
Matt on LinkedIn: https://www.linkedin.com/in/matt-higgins-rse/
Matt on Twitter: https://twitter.com/mhiggins/
Matt on Instagram: https://www.instagram.com/mhiggins/
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We love taking questions from our listeners and answering them in our episodes. In this episode of Building While Flying, Joe Quattrone, SVP at The Sasha Group, is back to answer some of YOUR questions!
Topics in this Q&A include:
Best approaches for a merger or buyout of competitors Attracting donors for your non-profit on social media How to gradually scale your media team Content marketing is hard work, there’s no cheat code Finding the best practice for scheduling posts on social media …and more!Like what you heard? Want to have YOUR questions answered on the podcast? Connect with us on Instagram, Twitter, Facebook, and/or Linkedin, and tell us what you want to know.
Subscribe to Building While Flying so you don’t miss out on future episodes — including more Q&A’s!
Connect with Joe: LinkedIn / Twitter
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We love taking questions from our listeners and answering them in our episodes. In this episode of Building While Flying, Joe Quattrone, SVP at The Sasha Group, is back to answer some of YOUR questions!
Topics in this Q&A include:
Content recommendations to make your business more interesting The impact of AI on influencer marketing Quick hacks for creating content when you’re an introvert How to tell a manager they aren’t manager material Where Joe would invest $5,000 if he had a very small business …and more!Like what you heard? Want to have YOUR questions answered on the podcast? Connect with us on Instagram, Twitter, Facebook, and/or Linkedin, and tell us what you want to know.
Subscribe to Building While Flying so you don’t miss out on future episodes — including more Q&A’s!
Connect with Joe: LinkedIn / Twitter
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SHOW NOTES:
Ken Moskowitz, aka Spanky, is the founder and CCO of Ad Zombies, while also being the founder and business coach of the podcast EntreGrow. Spanky started his creative career in New York City and quickly rose to the top of the broadcast creative industry. He’s led rebranding efforts over the last three decades for many major and smaller brands such as the Indy 500, FritoLay, Samuel Adams, Coca-Cola, and M&M’s (Mars).In his conversation with Joe Quattrone, Spanky shares his creative journey and how he started his business by accident. Throughout the episode, he explains why he thinks human-written copy sells better than AI, what AI can be used for, and how storytelling is still the key to writing copy that sells.
In-flight topics:
Starting a business on accidents Human vs AI, who wins? Why the moment matters when choosing between human and AI What’s his ideal zombie? His book and learning from Gary Vee …and more!Connect with Ken Moskowitz:
Ad Zombies Website: https://www.adzombies.com/
Ad Zombies on Instagram: https://www.instagram.com/adzombies/
Ad Zombies on Linkedin: https://www.linkedin.com/company/adzombies/
Ad Zombies on Facebook: https://www.facebook.com/adzombies
Ken Moskowitz on Linkedin: https://www.linkedin.com/in/spankymoskowitz/
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