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Data can be spread everywhere with different touchpoints of the organisation with the risk of losing knowledge, agility and having several version of the truth. So how to create a data-driven organisation and onboard all different parties at the same level of Data? How to educate them?Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital. For this episode, we will discuss about UX Design and why this expertise is more and more important in our digital age. For this episode Gerrit Denayer, Business & Decision Marketing Director interviewed Abed Ajraou, Head of Data & Insights at E-ON Next.What we will discuss in this podcast episode:A clear definition of Data-Driven company How can we solve the multiplicity of data sources within a companyHow to educate internal people from different sides (IT/Business)Focus on the Data Community: what it is &how it helps in the Data-Driven implementation strategy?Example of the Data Community at E-ON NextWhat can be done at company level to get both world?
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Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital. For this episode, we will discuss about UX Design and why this expertise is more and more important in our digital age. For this episode Gerrit Denayer, Business & Decision Marketing Director interviewed Jérémy Goldyn, UX Design Consultant & Expert. What we will discuss in this podcast episode-What is UX Design and how can we define a good UX Designer?-What are the differences between UX and UI-Why UX Design is key for companies to stand out from competition?-What are the common mistakes for companies when they start new digital projects?-How new technologies(AI, augmented reality or voice command etc...) could impact UX Design in the future?
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Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital. For this episode, we will deep dive into the subject of Marketing Automation and how does Marketing Automation fit in the “new today”.
For this episode Bjorn Andelhofs, Business & Decision Marketing Officer interviewed Rosie Van Den Broeck, Customer Success Manager at HubSpot.
What we will discuss in this podcast episode:
- What are the best practices to start with marketing automation?
- How to correctly understand your audience for your inbound strategy?
- How to start your marketing automation strategy when all your data are not in placed?
- How Marketing Automation is useful also to strengthen your relationship with your current customers.
- How to measure & analyze your campaign results?
- Why Sales & Marketing alignment is key for sustainable results?
- How the pandemic has changed drastically the Marketing landscapes? -
Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital. For this episode, we will deep dive into the subject of Data Protection and more specifically with the Law Enforcement Directive (LED).
For this episode Gerrit Denayer, Business & Decision Marketing Director interviewed Juraj Sajfert, Researcher and lecturer in data protection for law enforcement at Vrije Universiteit Brussel
What we will discuss in this podcast episode:
- What is Data Protection?
- How does the Law Enforcement Directive (LED) relate to GDPR?
- What is the scope of the LED? And what are the differences between these two legislations?
- How is the LED regulated and which law authorities play a role in it?
- What types of companies can be impacted by those regulations?
Show notes:
https://www.dataprotection.ie/en/organisations/resources-organisations/law-enforcement-directive
https://gdpr.eu/right-to-be-forgotten
