エピソード
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Want your Black Friday offer seen by thousands — without wasting ad spend?
In this episode of Content Catalyst, Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes to unpack how to amplify your message with Meta ads that convert.
You’ll learn when to start your campaigns, how to build your warm audience before the Black Friday rush, and the creative mix that stops the scroll. Stacey shares her proven system for lead generation, retargeting, and ad budgeting, even if Meta feels confusing.
💌 Stay ahead this season. Subscribe to Deb’s newsletter for weekly content and campaign strategies: https://debszabo.com/
👀 IN THIS EPISODE, DEB & STACEY COVER:
✅ When to start your Black Friday ads (hint: it’s now)
✅ How to build your warm audience before the sale
✅ The “warm-up window” strategy to slash ad costs
✅ Creative formats that convert: video, image & carousel
✅ Common ad mistakes to avoid this holiday season
✅ Budgeting for list-building vs. sales campaigns
✅ How to retarget your best prospects for profit💡 This is Part 5 of the 10-part Black Friday Lead Machine series, guiding you from offer to launch.
🕒 TIMESTAMPS
00:00 – Intro: Your Final Step to Black Friday Success
01:00 – Why You Need to Amplify with Ads
02:00 – When to Start Running Your Black Friday Ads
03:00 – The Warm-Up Window: Building Your List Early
04:30 – Targeting & Audience Strategy
06:00 – Why Creative and Copy Matter More Than Ever
07:30 – Common Mistakes in Ad Campaigns
09:00 – Creating Multiple Ad Formats That Convert
10:30 – Budget Tips for Black Friday Campaigns
12:00 – Retargeting: Turning Warm Leads into Buyers
13:00 – Recap & How to Join the Black Friday Lead Machine🚀 NEXT STEPS + RESOURCES
🎯 Join the Black Friday Lead Machine Challenge: blackfridayleadmachine.com
🔗 Instagram: / debszabo_
🔗 Website: https://debszabo.com
🔗 Free Tools: https://debszabo.com/resources
🔗 Instagram: / staceyhughes.co💼 WORK WITH DEB SZABO
Deb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts.👉 Learn more at debszabo.com | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo
💼 Work With Stacey Hughes
Stacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork.👉 Work with Stacey at staceyhughes.co
Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies. -
Want your Black Friday campaign to pop instead of blending in with everyone else’s?
In this episode of Content Catalyst, Deb Szabo, marketing strategist and creator of the Black Friday Lead Machine, teams up with Facebook Ads expert Stacey Hughes to reveal how to create recognisable, high-converting visual assets for your Black Friday promotions.
You’ll discover how to build a cohesive look across every platform using Canva templates, AI design tools, and contrasting colours that drive clicks. Deb and Stacey share practical design systems you can apply instantly to boost visibility and conversion.
💌 Want more campaigns that convert? Join Deb’s newsletter at https://www.debszabo.com/ for weekly content marketing and promotion insights.
👀 IN THIS EPISODE, DEB COVERS:
✅ How to create consistent Black Friday branding across platforms
✅ Smart use of colour psychology and contrast for clicks
✅ Canva + AI tools to repurpose and extend your visuals
✅ Essential promo assets (banners, templates, ad graphics)
✅ How to use props, photoshoots, and video clips to stand out🕒 TIMESTAMPS
00:00 – Intro: Why your campaign visuals matter
01:00 – Meet Stacey Hughes: Facebook Ads & design expert
01:45 – Consistent branding across your Black Friday campaign
02:30 – Canva templates & choosing your campaign colour palette
03:15 – Using accent colours & contrast to boost clicks
04:00 – Creating promo assets: banners, headers & email graphics
05:00 – Design templates for posts, reels & carousels
06:00 – Video content tips: hero clips, props & recognisable visuals
07:15 – Essential ad assets: image, carousel, reel covers
08:15 – How to repurpose content for paid and organic reach
09:00 – Standing out from cookie-cutter Canva templates
10:00 – Using AI tools to update visuals & extend photoshoots
11:00 – Key takeaway: Make your brand visible and memorable
11:40 – Next episode teaser: Building your Black Friday ad campaigns🚀 NEXT STEPS + RESOURCES
🔗 Instagram: / debszabo_
🔗 Website: https://debszabo.com
🔗 Free Tools: https://debszabo.com/resources
🔗 Instagram: / staceyhughes.co💼 WORK WITH DEB SZABO
Deb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts.👉 Learn more at debszabo.com | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo
💼 Work With Stacey Hughes
Stacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork.👉 Work with Stacey at staceyhughes.co
Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.
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エピソードを見逃しましたか？
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Marketing strategist Deb Szabo and Facebook ads expert Stacey Hughes reveal the pricing psychology and "magic numbers" that make people click and buy during Black Friday campaigns—without devaluing your brand.
Join Black Friday Lead Machine Sprint ($297 Early Bird): https://blackfridayleadmachine.com
KEY POINTS SECTION 👀
In this video, Deb Szabo explains:
✅ Pricing psychology principles that trigger buying decisions during Black Friday
✅ The "magic numbers" that increase click-through rates and conversions
✅ How to structure pricing without discounting your core products
✅ Strategic pricing models that protect your brand value while maximizing revenue⚠️ Urgent Update: Black Friday is November 28th, 2025—start testing your pricing strategies NOW to optimize conversions before the rush.
⏰ TIMESTAMPS ⏰
0:00 Introduction to Black Friday Pricing Psychology
2:30 The Magic Numbers That Make People Buy
5:45 Pricing Strategies Without Discounting
8:20 How to Structure Bundles and Offers
11:00 Testing Your Pricing Before Black Friday
14:15 Common Pricing Mistakes to Avoid
17:30 Pricing for Different Buyer Segments
20:00 Action Steps for Your Campaign🎯 Want to learn more? Watch next:
Part 2: Black Friday Offers - 8 Types That Convert
Part 4: [Next Episode Topic] - Coming Tomorrow 11am AEDT
Want to stay updated on Black Friday pricing tips & templates?
📧 Join the Content Catalyst newsletter: https://debszabo.com/newsletter
Grab Deb's Free Marketing Resources: https://www.debszabo.com/resources
NEXT STEPS
Subscribe to Youtube Channel: / @debszabovideoJoin Black Friday Lead Machine 3-Day Sprint: https://blackfridayleadmachine.com (October 22-24, 2025)
Book 1:1 Discover Call: https://calendly.com/connect-rtq/disc...
WORK WITH DEB SZABO
Deb Szabo helps small businesses and entrepreneurs build brand and business through her:Content Catalyst Membership: Live Monthly Marketing, Video Editing and Planning Sessions, resources and video library
CONNECT
🔗 Instagram: / debszabo_
🔗 Instagram: / staceyhughes
🔗 Website: https://debszabo.com
🔗 Website: https://staceyhughes.com
🔗 Free Tools: https://debszabo.com/resourcesThe Black Friday Lead Machine Sprint
Join Deb and Stacey for a 3-day live implementation sprint (October 22-24, 2025) where you'll build your complete Black Friday campaign:Day 1: Create your offer with strategic pricing using the Black Friday bot + build promotional assets
Day 2: Produce your sales video with proven templates and shortcuts
Day 3: Set up list-building and retargeting ad campaigns that convert
Early Bird Investment: $297 (regular $497)
VIP Bundle Available: Includes Kajabi sales page templates, email swipe copy, Canva graphics, CapCut video templates, plus personalized 1:1 strategy session
Done-For-You Service: Limited spots for complete campaign setup (offer creation, sales pages, email sequences, ad campaigns)
Why Pricing Matters NOW
With Black Friday landing on November 28th, 2025, October is your window to test pricing strategies and build your audience. Starting your list-building campaigns now allows Facebook's algorithm to optimize for buyers before the competition intensifies in November.Key Takeaway
The "magic numbers" in Black Friday pricing aren't about how much you discount—they're about how you structure value, create urgency, and speak to buyer psychology. Strategic pricing protects your margins while converting more customers.This is Part 3 of a 10-part live podcast series.
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Think Black Friday is only for retailers or discounts?
In this episode of The Content Catalyst Show, host Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes from Fab Ads to unpack 8 powerful Black Friday offer types any business can use to generate a cash injection and grow your list — without lowering your prices or hurting your brand.
From core-offer cash boosts and value bundles, to mini offers, Ascension upgrades and done-with-you services, Deb and Stacey share proven strategies that protect your price integrity and get results fast.
🎟️ Join their 3-Day Black Friday Lead Machine Intensive (22–24 Oct) and get $200 off early bird at debszabo.com/black-friday-lead-machine .
👀 In this episode, Deb and Stacey cover:✅ Why any business can (and should) join Black Friday
⏱️ Timestamps (22:59 total)
✅ 8 smart offer types that don’t rely on discounting
✅ How to bundle, ascend, or mini-offer your way to more sales
✅ The fastest way to get a pre-holiday cash injection
✅ Real examples from Deb’s Content Catalyst and Stacey’s Fab Ads
✅ How to time and launch your offers for maximum conversion00:00 — Intro: Why Black Friday isn’t just for eCommerce
🚀 Next Steps + Resources
01:35 — The mindset shift: Protect your brand, boost your cash flow
03:00 — Offer #1: Core Offer Cash Boost
05:00 — Offer #2: Bundle & Value Stack
07:20 — Offer #3: Mini Offer (Low-cost, high-value entry)
10:00 — Offer #4: Ascension Offer for existing clients
12:00 — Offer #5: Done-For-You / Done-With-You Services
14:30 — Offer #6: Event or Experience Offer
16:30 — Offer #7: Membership or Recurring Revenue Offer
18:30 — Offer #8: Partnership or Affiliate Collab Offer
21:00 — Recap + How to join the Black Friday Lead Machine
22:30 — Next Episode: The Magic Numbers That Make Offers Convert💥 Join the Black Friday Lead Machine (22–24 Oct):
debszabo.com/black-friday-lead-machine🎧 Subscribe: Apple Podcasts | Spotify | YouTube
🧭 Get Deb’s Weekly Newsletter: Smart AI + content systems for coaches
🎯 Work with Deb: Join Content Catalyst Membership or Blueprint Program
👩💻 Follow Stacey Hughes (Fab Ads): Facebook Ads that actually convert
💼 Work With Deb SzaboDeb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts.
👉 Learn more at debszabo.com | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo
💼 Work With Stacey HughesStacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork.
👉 Work with Stacey at staceyhughes.co
Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies. -
Black Friday is fast approaching and if your business needs a cash injection before the end of the year, this 10-part Content Catalyst series with Deb Szabo and Facebook Ads expert Stacey Hughes is your roadmap. In this kickoff episode, Deb and Stacey share why Black Friday isn’t just for retailers, how service providers and digital entrepreneurs can leverage it, and what to do now to prep your offer before November hits.
Episode Highlights
- Why Black Friday matters for all types of businesses — not just eCommerce
- How Australians spent $6.8 billion during last year’s Black Friday weekend — and how to get your share
- Ways to create strategic offers without discounting or “cheapening” your brand
- The importance of list building and pre-launch campaigns in October
- How to audit last year’s campaign to identify what worked and what to tweak this year
- Why simple, streamlined tech stacks and sales funnels drive more conversions
🎯 Register for the Black Friday Lead Machine: blackfridayleadmachine.com - October 22nd-24th sprint to build your offer, content & ads.
Black Friday Lead Machine: 3-Day Marketing Sprint Begins October 22nd https://www.debszabo.com/black-friday-lead-machine
⚠️ The Black Friday Lead Machine 3-day sprint runs October 22nd-24th to get campaigns ready before November hits.
⏰ Timestamps ⏰
0:00 Welcome & Black Friday Opportunity Introduction
2:30 Meet Co-host Stacey Hughes & Partnership Intro
4:45 10-Part Podcast Series Overview Breakdown
7:20 Why Service Providers Should Do Black Friday
10:15 List Building vs Direct Sales Strategy
13:30 Facebook Ads for Black Friday Campaigns
16:00 Black Friday Lead Machine Challenge Details
18:45 Next Episode Preview & Sign-off
RESOURCES 🎯
Register now: blackfridayleadmachine.com for the October 22nd-24th sprint Want to stay updated on Black Friday marketing tips & templates?
📧 Join the Content Catalyst newsletter: https://debszabo.com/newsletter
Co-host Stacey Hughes specializes in Facebook ads and Kajabi tech at Fab Ads: https://www.staceyhughes.co/
NEXT STEPS
Subscribe to Youtube Channel: https://www.youtube.com/@debszabovideo https://www.youtube.com/@staceyhughes Register for Black Friday Lead Machine:
www.blackfridayleadmachine.com
Book 1:1 Discover Call: https://calendly.com/connect-rtq/discovery-call?month=2025-02
WORK WITH DEB SZABO
Deb Szabo helps small businesses and entrepreneurs build brand and business through her: Content Catalyst Membership: Live Monthly Marketing, Video Editing and Planning Sessions, resources
CONNECT
🔗 Instagram: https://www.instagram.com/debszabo_
🔗 Website: https://debszabo.com
🔗 Free Tools: https://debszabo.com/resources
🔗 Instagram: https://www.instagram.com/staceyhughes.co/
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What if the ONE thing holding back your business growth isn't expertise or offers... but simply your reluctance to press record?"
Marketing strategist Deb Szabo reveals why women over 45 delete seven videos before publishing one, and how to break this cycle with practical confidence-building strategies.
📧 Join the free Newsletter for weekly video marketing and ai tips, trends and tutorials https://www.debszabo.com/newsletter
KEY POINTS👀 In this video, Deb Szabo explains:
✅ Why camera reluctance is a major business growth blocker, especially for women over 45
✅ The three key roadblocks preventing content creation (tech, messaging, camera confidence)
✅ How to channel your "inner bro" to overcome perfectionism
✅ Practical lighting and filter tips that make a dramatic difference
✅ Why focusing on your avatar eliminates self-consciousness⚠️ 2025 Update: Women who wait for "perfect" conditions miss critical content opportunities while competitors build audience connection through consistency!
⏰ Timestamps ⏰
0:00 The #1 Business Growth Blocker
2:15 Three Camera Reluctance Factors
4:30 The Four Camera Personalities
7:00 Lighting & Filter Secrets
10:15 Getting Started Action Steps🎯 Want to learn more? Watch next:
Content Planning for Camera-Shy Entrepreneurs
Want to stay updated on video marketing tips & templates?
📧 Join the Content Catalyst newsletter: https://debszabo.com/newsletterGrab Deb's Camera Confidence Guide: https://www.debszabo.com/resources
Track your video performance with TubeBuddy (our recommended tool): https://www.tubebuddy.com/debszabo
NEXT STEPSSubscribe to Youtube Channel: https://www.youtube.com/@debszabovideo
Join LIVE Workshop Training: https://debszabo.com
Book 1:1 Discover Call: https://calendly.com/connect-rtq/discovery-call?month=2025-02
WORK WITH DEB SZABODeb Szabo helps small businesses and entrepreneurs build brand and business through her:
Content Catalyst Membership: Live Monthly Marketing, Video Editing and Planning Sessions, resources and video library
Content Catalyst Blueprint program: Get a Content Marketing Strategy with custom ai prompts to fast track your content system for you and your team, this on-demand program also includes LIVE momentum sessions
CONNECT
Enrol Now: https://debszabo.com/blueprint🔗 Instagram: https://www.instagram.com/debszabo_
🔗 Website: https://debszabo.com
🔗 Free Tools: https://debszabo.com/resources -
The Simplest Way to Repurpose Your Content Across Platforms
Marketing strategist Deb Szabo reveals her streamlined system to turn one video into 15+ pieces of content across 7+ platforms - perfect for small business owners and solo operators.
📧 Join the free Newsletter for weekly video marketing and AI tips, trends and tutorials https://www.debszabo.com/newsletter
KEY POINTS👀 In this video, Deb Szabo explains:
✅ How to create one strategic video that becomes your content engine
✅ The complete tech stack for efficient content repurposing in 2025
✅ A step-by-step workflow using AI to multiply your content
✅ How to build a searchable content library that boosts your SEO⚠️ 2025 Algorithm Update: Search engines now prioritize multi-platform presence and recent content - having content across YouTube, blogs, and social media significantly increases your visibility!
⏰ Timestamps ⏰
0:00 Introduction to Content Repurposing
2:15 Why Repurposing is Essential in 2025
4:30 The 7-11-4 Rule for Converting Strangers to Buyers
7:00 Step-by-Step Repurposing System
10:15 The Complete Tech Stack for Content Creation🎯 Want to learn more? Watch next:
AI Image & Video Generators for Small Business
Want to stay updated on content marketing tips & templates?
📧 Join the Content Catalyst newsletter: https://debszabo.com/newsletter
The Tech Stack You NeedYou don't need expensive equipment or complicated software. Here's what I use:
Recording: StreamYard (but Zoom or even CapCut's Chrome extension work too)
Editing: CapCut (watch this video to install)
AI Assistant: Perplexity Pro ($20/month—"literally the best assistant I've ever had" Use this referral code and get $10 off )
Graphics: Canva and Napkin (free)
Scheduling: Vista Social
Grab Deb's Video Podcast Challenge: Join March 21-23, 2025 to launch your video podcast with Deb's system!
NEXT STEPSSubscribe to Youtube Channel: https://www.youtube.com/@debszabovideo
Join LIVE Workshop Training: March 21-23, 2025 - Launch Your Video Podcast Challenge https://debszabo.com
Book 1:1 Discovery Call: https://calendly.com/connect-rtq/discovery-call?month=2025-02
WORK WITH DEB SZABODeb Szabo helps small businesses and entrepreneurs build brand and business through her:
Content Catalyst Membership: Live Monthly Marketing, Video Editing and Planning Sessions, resources and video library
Content Catalyst Blueprint program: Get a Content Marketing Strategy with custom AI prompts to fast track your content system for you and your team, this on-demand program also includes LIVE momentum sessions
CONNECT
Enrol Now: https://debszabo.com/blueprint🔗 Instagram: https://www.instagram.com/debszabo_
🔗 Website: https://debszabo.com
🔗 Free Tools: https://debszabo.com/resourcesNote: Some links may have an affiliate link which supports my Youtube Channel to bring you free tutorials
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Branding goes far beyond logos - it's the combination of visual cues, tone, style, positioning, and how you make people feel. For video content creators, it's your content's DNA that helps you stand out in a crowded digital landscape.
Is your brand forgettable online? Marketing strategist Deb Szabo reveals how to create a signature brand style on camera that makes you instantly recognizable.
📧 Join the free Newsletter for weekly video marketing and ai tips, trends and tutorials https://www.debszabo.com/newsletter
KEY POINTS
👀 In this video, Deb Szabo explains:
✅ Three consistent elements to become recognizable and memorable on camera
✅ How to create a signature brand style that helps algorithms understand your content
✅ Practical production and post-production techniques to elevate your brand
✅ How to authentically position yourself as a key person of influence
⚠️ SPECIAL EVENT: Join Deb's upcoming 3-Day Video Podcast Challenge! Create a YouTube video podcast that ranks and repurposes into 15-20 content pieces across 7 platforms. https://www.debszabo.com/
⏰ Timecodes ⏰
0:00 What is Brand Power?
1:05 Invitation to Video Podcast Challenge
2:40 Introduction to Creating Your Signature Brand Style
3:15 Visual Elements: Production Side
3:30 Backdrop and Props
5:00 Clothing and Style
6:05 Filming Style and Camera Angles
8:45 Audio and Lighting Importance
10:30 Visual Elements: Post-Production
10:45 Captions and Text
11:45 Graphics and B-Roll Style
13:15 Editing Style and Brand Positioning
14:30 Verbal Elements and Catchphrases
16:15 Script Structure
17:30 Auditory Elements and Music
19:15 Being Authentically You
20:30 Building Credibility and Trust
🎯 WANT TO LEARN MORE?
Watch next: - How to Set Up Your Brand Kit in CapCut
https://youtu.be/kABtwhyYhw0?si=-LDOKNIA_gdy8pqJ
Grab Deb's Branding Guide: https://www.debszabo.com/blueprint
NEXT STEPS
1. Subscribe to Youtube Channel: https://www.youtube.com/@debszabovideo
2. Join LIVE Workshop Training: https://debszabo.com
3. Book 1:1 Discover Call: https://calendly.com/connect-rtq/discovery-call?month=2025-02
WORK WITH DEB SZABO
Deb Szabo helps small businesses and entrepreneurs build brand and business through her: -
Content Catalyst Membership:
Live Monthly Marketing, Video Editing and Planning Sessions, resources and video library https://www.debszabo.com/membership
Content Catalyst Blueprint program:
Get a Content Marketing Strategy with custom ai prompts to fast track your content system for you and your team, this on-demand program also includes LIVE momentum sessions
Enrol Now: https://debszabo.com/blueprint
CONNECT 🔗
Instagram: https://www.instagram.com/debszabo_
🔗 Website: https://debszabo.com
🔗 Free Tools: https://debszabo.com/resources
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How to create a video series or repeatable formats of content, Marketing Strategist and Video Coach Deb Szabo reveals the essential steps to create memorable, recognisable content formats that engage viewers and simplify your content creation process.
Learn how to develop signature content styles that build brand consistency and audience loyalty.
Key Points Two main content format types:
Repeatable themes and Multi-part series Five steps to create effective content formats How to maintain brand consistency while creating engaging content
⏰ Timecodes ⏰
0:00 Introduction & Free AI Training Announcement
1:15 Recap of Part 1: Benefits of Repeatable Content
2:30 Types of Content Formats
4:45 Examples of Successful Content Formats
7:20 Five Steps to Create Your Format
12:15 Theme Consistency Tips
15:30 Production Guidelines
18:45 Time-Saving Tools
20:00 Final Tips & Next Episode Preview
Resources Mentioned CapCut (Video editing tool with teleprompter)
Leonardo AI (Image generation)
Perpelxity Ai ChatGPT Canva
Content Creators mentioned
➡️ Simon Squibb https://www.instagram.com/simonsquibb?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
➡️ Trinny Woodall - https://www.instagram.com/trinnywoodall?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
➡️ Sarah Looper https://www.instagram.com/loopersomm?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
What to Do Next Join Deb's free AI for Marketing training on Wednesday, February 19th to learn how to leverage AI for efficient video content creation. https://www.debszabo.com/ai-marketing-2025
This Video is For You if You're Interested in: Content Marketing Strategy Video Content Creation Personal Branding Social Media Marketing AI Tools for Content Brand Consistency Content Planning
Work with Deb Szabo
Content Catalyst Membership
Join the online marketing hub designed to help you create strategic content marketing, strengthen your brand presence, and drive revenue growth.
Content Catalyst Blueprint
Transform your marketing with this practical online course that provides a comprehensive content marketing strategy and actionable plan for your business.
Connect with Deb Szabo
Instagram: https://www.instagram.com/debszabo_
Youtube: https://www.youtube.com/@debszabovideo
LinkedIn: https://www.linkedin.com/in/deborah-szabo/
Email: [email protected]
Website: debszabo.com
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Learn how to develop a winning video series formula that builds authority.
Deb Szabo, Marketing Strategist and Video Coach, reveals the secrets behind creating engaging video content that keeps viewers coming back for more. and increases audience engagement.
Key Points:
➡️ The power of repeatable themed content in building audience loyalty and recognition
➡️ How consistent formats improve production efficiency and algorithm performance
➡️ Strategic approach to positioning yourself as a go-to expert in your niche
⏰ Timecodes ⏰
0:00 Introduction to Binge-Worthy Content
2:15 What is Repeatable Themed Content?
4:30 Benefits of Video Series Format
7:45 Production Efficiency Tips
10:30 Building Brand Recognition 13:15 Establishing Credibility
15:45 Preview of Next Episode
Resources Mentioned: CapCut - Free Video Editing Software
What to Do Next:
FREE VIDEO EDITING TRAINING - Wednesday, February 5th, 2025 Join Deb for a beginner-friendly workshop where you'll learn: How to edit videos using CapCut desktop Import and export techniques Adding B-roll, music, text, stickers, and captions Register now to accelerate your video content creation journey!
https://www.debszabo.com/video-editing-for-beginners
This Video is For You If You're Interested In: Content Creation Strategy Video Marketing Personal Branding Social Media Growth Digital Marketing Business Visibility Content Planning
Work with Deb SzaboContent Catalyst Membership
Your all-in-one marketing hub for business growth. Access practical resources, templates, and strategies to elevate your content marketing game.
https://www.debszabo.com/membership
Content Catalyst Blueprint
Transform your marketing approach with this comprehensive course designed to give you a practical content marketing strategy and actionable plan.
https://www.debszabo.com/blueprint
Connect with Deb Szabo
Instagram: https://www.instagram.com/debszabo_
Youtube: https://www.youtube.com/@debszabovideo
LinkedIn: https://www.linkedin.com/in/deborah-szabo/
Email: [email protected]
Website: debszabo.com
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Why Video Marketing is No Longer Optional for Businesses in 2025
Summary: In this episode of Content Catalyst, marketing strategist and video coach Deb Szabo discusses the critical importance of video marketing for businesses in 2025. With over 80% of global internet traffic now being video content, Deb explains why businesses must adapt to stay competitive and shares valuable insights on creating effective video content across various platforms. Key Points:
Video consumption dominates online activity, with platforms prioritising video contentOver 80% of global internet traffic is now video contentVideo engagement rates far outweigh all other content onlineBusinesses report 66% higher qualified leads per year and 80% increase in conversion rates when using video⏰ Timecodes ⏰
Resources Mentioned: Video Editing for Beginners Training: https://www.debszabo.com/video-editing-for-beginnersVideo Gear Guide: https://www.debszabo.com/resourcesContent Marketing Strategy Blueprint: https://www.debszabo.com/blueprintWhat to do next:
0:00 Introduction: Video Marketing in 2025
2:06 Video Consumption Trends
4:21 Platform-Specific Video Strategies
6:00 Types of Video Content
9:59 Getting Started with Video Marketing
12:13 Content Planning and StrategyWatch the free Video Editing for Beginners training to learn how to edit videos quickly and easily using CapCut desktop. This video/podcast is for you if you're interested in:
Video marketing strategiesContent creation for social mediaBusiness growth through digital marketingVideo editing techniquesSocial media algorithm optimisationContent planning and strategyLeveraging AI in marketingAbout Deb SzaboDeb Szabo is a Marketing Strategist and Video Coach with over three decades of experience in the industry. She specialises in helping businesses create effective video content and develop comprehensive content marketing strategies.
Content Catalyst Membership
An online marketing hub designed to help you create content marketing to promote your business, position your brand, and scale revenue. Members receive ongoing support and training to stay ahead of the latest marketing trends and techniques.
Monthly Sessions:
FOCUS MOMENTUM AND ACCOUNTABILITYTo achieve significant business growth, we direct our efforts with strategic marketing activities. Build visibility with Video content and shortcut the process with AI (which is incorporated into all of our sessions).
Every 90 days, we have a transformation theme to build your brand, drive sales and scale business. Then each month, we have a focused topic designed to achieve our quarterly transformation. Each session is held on Monday, so you kick off the week energised and purpose driven. MARKETING SESSION VIDEO EDITING SESSIONPLANNING SESSIONON DEMAND RECORDINGS - Each session is recorded and added to your video library so you can watch anywhere anytime!
As digital marketing moves into the AI era, Content Catalyst membership provides you and your team with the necessary support to stay up to date without the overwhelm. Blueprint is also included in your membership.
Content Catalyst Blueprint
Connect with Deb Szabo
An online practical course that provides businesses with a comprehensive Content Marketing Strategy and Plan. This self-paced program helps align your content creation with business goals and provides a clear roadmap for execution.Instagram: https://www.instagram.com/debszabo_ai/
Youtube: https://www.youtube.com/@debszabovideo
LinkedIn: https://www.linkedin.com/in/deborah-szabo/
Email: [email protected]
Website: debszabo.com -
Storytelling: Key to Effective Communication in Business
In this episode, we welcome the award-winning journalist and PR consultant Amber Daines to explore how storytelling can help businesses communicate effectively, create connections, and inspire action.
Key Points:
• The evolution from journalism to strategic communications and PR consulting
• The importance of authentic storytelling in business communication
• Essential presentation and media training tips for business leaders
• How to leverage traditional and social media effectivelyResources Mentioned:
• Bespoke Communications
• "Well Said" book by Amber Daines
• ASG for PR platform
• The Politics of Everything podcast⏰ Timecodes ⏰
0:00 Introduction to Amber Daines
Work with Deb Szabo
2:45 Journey from Journalism to Communications
6:30 Current Business Focus and Evolution
9:15 Social Media's Role in Modern Communications
12:40 Corporate Communication Challenges
15:20 Small Business Communication Strategies
18:30 The Power of Storytelling
22:15 Presentation Skills and Common Mistakes
26:40 Media Training Tips
31:20 AI in Communications
35:45 Video Presentation Tips
39:30 Final Tips and Contact InformationContent Catalyst Membership
An online marketing hub designed to help you create effective content marketing, position your brand, and scale revenue.Content Catalyst Blueprint
A practical online course providing businesses with a comprehensive Content Marketing Strategy and Plan.Connect with Deb Szabo
Instagram: https://www.instagram.com/debszabo_ai/
Youtube: https://www.youtube.com/@debszabovideo
LinkedIn: https://www.linkedin.com/in/deborah-szabo/
Email: [email protected]
Website: debszabo.com -
Marketing Trends in 2025
In this episode, we dive into the crucial marketing trends for 2025 that will shape our businesses, audience connections, and operational efficiency.
Key Points:
• AI-first approach in business operations and marketing strategies
• Voice marketing and optimisation for voice-activated searches
• Virtual reality experiences for brand enhancement
• User-generated content dominance in search engine optimisation
• Evolution of social media channels and content strategiesResources Mentioned:
• Content Catalyst Blueprint 👉Click here👈
• Free AI video training 👉Watch now👈
• Free planning calendar 👉Download here👈⏰ Timecodes ⏰
0:00 Introduction and overview of 2025 marketing trends
Work with Deb Szabo
1:00 AI's impact on marketing and the importance of better prompts
3:00 AI-first approach in business systems and marketing tasks
5:00 Voice marketing and its growing importance
7:00 Virtual reality experiences in marketing
8:00 User-generated content (UGC) dominance
11:00 Evolution of social media channels
12:00 Personalisation in marketing using AI
14:00 Search engine optimisation diversification
15:00 Short-form video and live streaming strategies
17:00 Nano and micro influencer partnerships
18:00 Sustainability and inclusivity in marketing
19:00 Planning for 2025 and final thoughtsContent Catalyst Membership
A comprehensive program designed to help you transform your content marketing strategy and stay ahead of industry trends.Content Catalyst Blueprint
A strategic framework that helps you dial in your customer information, audience targeting, and keywords for optimal AI-driven marketing results.Connect with Deb Szabo
Instagram: https://www.instagram.com/debszabo_video/Youtube: https://www.youtube.com/@debszabovideoLinkedin: https://www.linkedin.com/in/deborah-szabo/Email: [email protected]: debszabo.com -
Plan Your Best Year Yet: Strategies for Business Success in 2025
In this episode of Content Catalyst, host Deb Szabo, Marketing Strategist and Video Coach, shares valuable insights on how to plan for your best business year in 2025. Deb discusses the importance of reviewing the past year, setting realistic goals, and creating systems to achieve success. Key Points: • Reflect on the past year's achievements and challenges • Set realistic, measurable goals for your business • Understand your business lifecycle and adjust strategies accordingly • Focus on creating effective content marketing and lead generation strategies ⏰ Timecodes ⏰ 0:00 Introduction and Reflection on the Past Year 3:42 Recapping the Year: Revenue, Offers, and Activities 7:25 Personal Reflections and Choosing a Word for the Year 10:11 Understanding Business Lifecycles 12:13 Planning for 2025: Revenue, Offers, and Activities 15:17 Content Marketing Strategies for Different Business Stages 18:42 Developing Your Core Offer and Signature Series 22:06 Customer Journey and Audience Profiling 25:30 Adapting to Market Changes and Leveraging AI Resources Mentioned: • Annual Planning Calendar: https://www.debszabo.com/resources • James Clear's "Atomic Habits" • Content Catalyst Membership • Content Catalyst Blueprint What to do next: Download the free 2025 Annual Planning Calendar to map out your business activities, launches, and key events for the coming year. This video/podcast is for you if you're interested in: • Business planning • Content marketing strategy • Revenue growth • Product development • Customer journey mapping • Adapting to market changes • Leveraging AI in business Work with Deb Szabo Content Catalyst Membership Join our online marketing hub to create content that promotes your business, positions your brand, and scales revenue. Get access to group coaching, resources, and a supportive community of like-minded entrepreneurs. Content Catalyst Blueprint Enrol in this practical online course to develop a comprehensive Content Marketing Strategy and Plan for your business. Learn how to create engaging content that attracts your ideal clients and drives growth. Connect with Deb Szabo: Instagram: https://www.instagram.com/debszabo_video/ Youtube: https://www.youtube.com/@debszabovideo Linkedin: https://www.linkedin.com/in/deborah-szabo/ Email: [email protected] Website: debszabo.com
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My Marketing Strategy for 2025 - 15 Essential Steps
In this episode of Content Catalyst, marketing strategist and video coach Deb Szabo shares a comprehensive 15-point checklist for developing a robust marketing strategy for 2025. Deb provides valuable insights on everything from reviewing past performance to setting clear goals, analysing your audience, and leveraging AI and automation.
Key Points:
• The importance of reviewing and reflecting on past performance before planning for the future
• Setting clear, measurable goals that align with business, marketing, and content objectives
• Conducting thorough audience analysis to ensure you're attracting the right clients
• Leveraging AI and automation to optimise your marketing efforts⏰ Timecodes ⏰
0:00 Introduction to 2025 Marketing Strategy Planning
1:15 Review and Reflect on Past Performance
2:30 Set Clear Goals and KPIs
3:45 Audience Analysis
5:20 Competitor Landscape Analysis
6:40 Product Mix Review
7:55 Channel Strategy Evaluation
9:10 Content Strategy Development
11:30 Brand Positioning Review
12:45 Technology and Tools Assessment
14:00 Budget Allocation
15:15 Measurement and Analytics
16:30 Team Structure and Skills Evaluation
18:00 Risk Assessment and Contingency Planning
19:30 Milestone Creation and Time Blocking
21:00 Process Review and Optimization
22:30 Joy Factor ConsiderationWhat to do next: Download the free annual planning template mentioned in the show notes to start mapping out your 2025 marketing strategy
Resources Mentioned:
• Content Catalyst Blueprint https://www.debszabo.com/blueprint
• Download Annual Planning Calendar Template https://www.debszabo.com/resource• Book a call to discuss your marketing planning day and video content day options https://calendly.com/connect-rtq/discovery-call
This video/podcast is for you if you're interested in:
• Marketing strategy development
• Business planning for 2025
• Content marketing
• AI and automation in marketing
• Personal branding
• Business growth strategiesAbout Deb Szabo:
Content Catalyst Membership
Content Catalyst Membership is an online marketing hub designed to help you create content marketing to promote your business, position your brand, and scale revenue. This comprehensive resource provides tools and strategies to enhance your content marketing efforts.Content Catalyst Blueprint
The Content Catalyst Blueprint is an online practical course that equips businesses with a Content Marketing Strategy and Plan. This program offers a toolbox for easily creating a content strategy, including developing content themes, planning, and leveraging AI to streamline the process.Connect with Deb Szabo:
Instagram: https://www.instagram.com/debszabo_video/
Youtube: https://www.youtube.com/@debszabovideo
LinkedIn: https://www.linkedin.com/in/deborah-szabo/
Email: [email protected]
Website: debszabo.com -
Discover the power of strategic content marketing in this exclusive live webinar! Join Content Catalyst founder, marketing expert and video coach, Deb Szabo as she reveals a game-changing 3-step content strategy that will skyrocket your online visibility and drive business growth. In just 60 minutes, you'll learn: • How to craft content that captivates your ideal audience • The secret to consistently creating high-impact content without burning out • Proven techniques to maximise your content's reach and engagement Whether you're new to content marketing or looking to level up your existing strategy, this webinar is packed with actionable insights you can implement immediately. BONUS: Live Q&A session where Deb will answer your burning content marketing questions! Don't miss this opportunity to transform your online presence. Register now and take the first step towards content marketing success! Content Catalyst Blueprint helps you get the marketing foundations in place so you can confidently create content that converts Black Friday Offer on now https://www.debszabo.com/blueprint 🌐 Website: https://debszabo.com #ContentMarketing #SmallBusinessGrowth #OnlineVisibility #ContentStrategy #DigitalMarketing
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Long-Form vs Short-Form Content: Which Drives Better Results?
Deb Szabo is a marketing strategist and video coach and discusses the pros and cons of long-form and short-form content, helping business owners decide which strategy is best for their business.
## Timestamp Chapters
00:00 - Introduction and free video challenge invitation
01:15 - Defining long-form and short-form content
02:30 - Pros of long-form content
10:30 - Cons of long-form content
13:00 - Pros of short-form content
15:30 - Cons of short-form content
18:45 - Quality vs Quantity: Finding the right balance
Key Takeaways
- Long-form content enhances discoverability and has a longer shelf life
- Short-form content can provide massive reach and is easier to produce
- The ideal strategy often involves a balance of both long-form and short-form content
- Consider your business model and goals when choosing between content types
Resources Mentioned
- Perplexity AI
- ChatGPT
- Google's 7-11-4 rule for content consumption
- Content Catalyst Blueprint
This episode is for you if you're interested in
Marketing strategy, video coaching, content creation, SEO, search engine optimisation, social media marketing, thought leadership, content distribution, content repurposing
Work with Me
FREE VIDEO CHALLENGE - Create a sales video that converts, free coaching week begins 22nd October, REGISTER NOW
Content Catalyst Blueprint - Get a content marketing strategy with this online course that helps you work smarter, not harder. This program is designed to help businesses create quality content, improve search engine rankings, and convert audience members into customers. Get the systems and workflow to create and repurpose content that converts.
LEARN MORE
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Content Catalyst Podcast: Turn One Topic into 8 Different Videos
About the Podcast: Content Catalyst is a show dedicated to helping business owners and content creators develop effective content strategies. Hosted by Deb Szabo, the podcast offers practical tips and techniques for creating engaging video content that converts.Host: Deb Szabo is an marketing strategist and video coach. She specialises in helping businesses craft compelling video marketing content using simple tools and techniques.
Episode Summary: In this episode, Deb reveals how to transform a single topic into eight distinct video ideas. She shares a versatile framework that can be applied across various industries, demonstrating its effectiveness no matter your niche.
What You'll Learn: Eight different approaches to content creationHow to tailor content categories to your specific businessPractical examples of applying the 8-video framework to different industriesTechniques for storytelling and engaging your audienceTips for creating diverse content from a single topicTimestamp Chapters:00:00 - Introduction and Free Video Challenge Announcement
02:15 - Episode Topic: Creating 8 Videos from One Topic
02:45 - Eight Approaches to Content Creation
05:30 - Content Categories and Business-Specific Strategies
07:15 - Example: Health Coach and Yoga Content
09:30 - Example: Winery and Champagne Content
11:30 - Example: Real Estate Agent and Open House Content
13:45 - Conclusion and Call to Action Resources:Free Video Challenge to create a sales video - RSVP https://www.debszabo.com/videochallengeCheat Sheet: Turn 1 TOPIC into 8 Video Ideas - - https://www.debszabo.com/resourcesGet a Content Catalyst Blueprint https://www.debszabo.com/Blueprint
RSVP for the free Content Catalyst Video Challenge starting Tuesday, October 22nd. Learn how to create a sales video that converts using just your phone and free editing software. If you found this episode helpful, please share it with someone who might be struggling with content ideas. Check the show notes for details on how to get the free cheat sheet listing all the different approaches outlined in this episode. This episode is for you if you're interested inContent creation, video marketing, storytelling, content categories, business strategy, content ideas, video approaches, content repurposing
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In this episode, Deb Szabo focuses on the benefits of long-form content, the power of YouTube for business growth, and shares her streamlined content creation process that maximises efficiency and reach across multiple platforms.
Timestamp Chapters:00:00 - Introduction and content marketing strategy shift
03:45 - The importance of long-form content
07:30 - Three key benefits of long-form content
10:15 - Why YouTube is powerful for marketing
13:30 - Deb's long-form to short-form content strategy
20:45 - Leveraging AI and tools in content creation
25:30 - Maximising content across multiple platforms
28:15 - Invitation to Content Catalyst Blueprint courseThis episode is for you if you're interested in:
Content marketing, YouTube strategy, long-form content, Instagram Reels, podcast, SEO, content repurposing, video marketing, content creation workflow, AI in marketing
Resources:CapCut - Video editing softwareKajabi - Platform for uploading podcastsPerplexity AI - AI tool for content creation assistanceContent Catalyst Blueprint - Deb's upcoming courseYouTube Analytics - For tracking video performanceIf you want to develop a comprehensive content marketing strategy, join the waitlist for the Content Catalyst Blueprint program.
https://www.debszabo.com/Blueprint
For those interested in diving deeper into YouTube strategies, sign up for this month's Content Catalyst masterclass and work rooms focused on YouTube growth.
https://www.debszabo.com/membership
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In this episode of Content Catalyst, Deb Szabo, a marketing strategist and video coach, shares 12 key steps to create content that converts and directly impacts your bottom line. She discusses the evolving landscape of digital marketing, the importance of aligning content with business goals, and strategies for developing a content marketing plan that resonates with your audience.
Summary: Deb Szabo outlines a comprehensive approach to content marketing, covering everything from setting goals and understanding your audience to developing a content workflow and distribution strategy. She emphasises the importance of aligning content with business objectives, creating a vivid story framework to understand your ideal audience, and using AI tools to enhance content creation and keyword research. The episode provides practical tips for auditing existing content, developing a brand vibe, and using metrics to monitor content performance.
Time Stamp Chapters:
00:00 - Introduction and overview of content marketing challenges
03:15 - Step 1: Setting goals aligned with business objectives
05:30 - Step 2: Defining and understanding your audience
08:45 - Step 3: Developing effective messaging using the VIVID Story framework
12:20 - Step 4: Keyword research for discoverability
14:00 - Step 5: Auditing existing content for success clues
16:30 - Step 6: Choosing the right content formats and platforms
19:15 - Step 7: Defining content categories 22:45 -
Step 8: Creating a recognisable brand vibe
24:30 - Step 9: Monitoring metrics for content performance
26:15 - Step 10: Content distribution strategies
29:00 - Step 11: Developing an efficient content workflow
31:45 - Step 12: Using a content planner for consistency
34:30 - Recap of the 12 steps and conclusion
Resources:
1. Content Catalyst Blueprint: https://www.debszabo.com/Blueprint
2. Perplexity AI: For content research and ideation
3. CapCut: Video editing tool for creating short clips
4. Vista Social: Content scheduling platform
5. Notion: Project management and content planning tool
This episode is for you if you're interested in; Content marketing strategy Business growth AI in content creation Content that converts Audience targeting Marketing Message Content categories Branding Content distribution Content workflow Content planner SEO and discoverability Content auditing Metrics and analytics Perplexity AI Video content Repurposing content Content scheduling Personal branding Notion for content planning
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