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Every ingredient in ELAVI's products is intentional and designed to make you feel your best - energized, satiated, and satisfied. No diet culture, no shame, no "guiltless". Founder and CEO Michelle Razavi, takes us behind the scenes of how the brand launched, pivoted with a new hero product, and their strategy for growth. This is a great episode about finding your niche and path to success!
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Rachel Liverman comes from a family of skincare pioneers. She has taken that knowledge and developed facial treatments in just 30 minutes and launched Glowbar for busy New Yorkers. Rachel recently opened her 13th Glowbar studio and brought us behind-the-scenes of the brand's growth. She also shares advice for founders in the early stages of launching a consumer brand. This is a must listen!
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Maddy and Taylor, were roommates in Brooklyn, both working in sustainability and supply chain were stuck at home in 2020 creating cocktails. Anytime was born. They discovered a need for regenerative organic and sustainable farming within the liquor industry. Maddy and Taylor share their strategy of launching at farm-to-table restaurants, why regenerative farming is essential to the business, and new product skus. This is a great episode for impact-driven founders and brands!
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Mom Juice grew from 900 to 9,500 cases in just under a year, and raised $1 million in fundraising. Mom Juice found their niche with women, busy moms, and consumers looking for simple ingredients in their wine. Co-founder Macie Mata brings us behind the scenes of their launch and growth strategy. Such a great episode for a parent (or busy person) building consumer brand!
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Umaimah Sharwani created Paro because she loves eating Pakistani food more than anything else. What started with her mom sending ziplock bags with her own special lentil and spice mix, the idea for Paro was born. Umaimah tested recipes with friends at dinner parties sharing her favorite Pakistani comfort foods. On this episode, Umaimah shares behind the scenes of how she launched Paro and continues to build with the support of community. Such an inspiring listen!
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Zant is fueled by a bold vision: a world where mental health support is easily accessible and free from stigma. Founded by Maggie Rose Macar, after losing a close friend and experiencing the struggles of accessing mental health support as a college student, Maggie Rose was given a rare and life-changing opportunity to work with a professional for only $10 per session. That experience sparked the concept for Zant. On this episode, Maggie Rose shares how she built Zant and vision for the brand. An inspiring epsiode for a mission-driven founder!
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One of my favorite specialty retail stores is Big Night. From stunning glassware, dishes, to locally sourced cpg brands, you can always discover something to make meals at home feel a little extra special. Big Night was launched by Katherine Lewin from her passion of hosting dinner parties for friends. Katherine takes us behind the brand to how she opened her first location in Brooklyn to opening a second location in the West Village. She also shares her unique career path that brought her to opening such a cool retail shop. This is a must listen!
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As a brand strategist launching CPG food and beverage brands, Empowered Economy is one of my favorite accounts to follow! Founded by Rachel Kishore, Empowered Economy shares the newest and coolest brands in New York City and beyond. Learn how Rachel launched and growing hercommunity of female food founders!
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While at a grocery store looking for the perfect bottle of wine to bring to a first date, Jess was staring at a sea of bottles. She found herself lost, confused, and intimidated by the world of wine. Jess Druey decided to launch her own line of wine that speaks to Gen-Z wine drinkers. Whiny Baby set out to spark moments and conversations that cultivate connection. Jess shares how she partnered with industry leaders, the McBride Sisters, landed of Food Stars, and is currently building the next generation of wine. Such an incredible story!
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Phoebe Dodds, Founder Buro155 is a Startup growth strategist, Co-founder of Food for Thought dinner club, Writer and contributor to Harvard Business Review, and mentor. Her company works with startups across Europe & the US, consulting on all things (organic) growth. On this episode, Phoebe shares her strategy for launching brands internationally, bringing community together, and creative marketing methods. Such an inspiring listen!
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After winning Netflix’s newest cooking competition Snack vs Chef, Lauryn Bodden launch her very own snack brand: S’NOODS. Lauryn is a freelance recipe developer, private chef, culinary producer, food editor, and now food founder. S'NOODS pays homage to the wide world of noodles many grew up on.
On this episode, Lauryn takes us behind-the-scenes sharing S'NOODS brand story, what they're doing different in the marketplace, how they launched, and how they are growing with fundraising. Also, Lauryn shares advice for any founder in the early days of starting a CPG brand.
Such a great listen!
PS. Find S'NOODS near you!
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Ali Reboul is a textile print artist living in Brooklyn, NY with work has been featured in House Beautiful, The New York Post, The Daily News, Target working with renowned fashion design houses such as Diane von Furstenberg, Jill Stuart, Alice + Olivia, Coach, Giggle, and Oscar de la Renta.
She has built a brand as an artist that creates for her target audience's lifestyle. From custom home murals, wallpaper, to bedding, clothing and menu design; she has done it all.
In this interview, Ali takes us behind-the-scenes of how she launches her own brand and landed industry leading partnerships. She shares advice for artists and creatives on how to stay true to their craft while opening their businesses to new opportunities of growth. This is a must-listen for creatives building a product-based business!
Connect with Ali
aliprints.com
instagram.com/aliprints_atelier/
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Talea Beer is a female-founded brewery making easy-to-love beers (and a personal favorite of mine).
Founded by two friends LeAnn and Tara, they found the need for craft beer to meet the needs and wants of women. As they explain ‘From confusing packaging and bearded bros with attitudes to dark, industrial taprooms, the male-dominated industry was lacking an approachable, inclusive perspective and voice’.
Co-founder Tara Hankinson takes us behind the brand to learn more of their story, brand differentiators, brand messaging, strategy to scale, and vision. This is a great episode for a food & beverage founder looking for a sign to find their unique niche!
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Famm is on a mission to showcase LGBTQ+ owned brands, products and services all in one place. Cat Perez and Marianna Di Regolo, a queer married couple from Northern California, founded Famm because they have struggled to find products and services designed with their unique experiences, identities, and needs in mind.
Famm officially launched in 2023 and off to an amazing start. Cat and Marianna share more of their brand story, brand strategy, vision, and advice for emerging brand founders.
Listen for encouraging advice and strategy!
Website: https://www.heyfamm.com/
Instagram: https://www.instagram.com/hey_famm/
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As a brand strategist, the kid’s snack market has been interesting to watch. One of the brands leading the way is Happy Wolf. Co-founder, Jana Goodbaum in sharing behind-the-scenes of how they’re bringing a fridge-fresh kid snack bar to market.
With a career background in marketing and advertising (within plot twist - fast food!) Jana leveraged her experience and spoke with over 700 parents looking for a clean snack product.
Learn how Jana found the right manufacturing partner, sourcing the right ingredients, and breaking through in the fridge category.
This is an encouraging interview especially for parents launching brands!
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Sneha Saigal, Co-founder and CEO Geeks and Experts brings us behind-the-scenes of launching a new approach to PR. Her brand Geeks and Experts matches PR teams as you need basis to scale your business effectively. As a founder, you can have skilled talent is vetted, matched to specific brand needs, and onboarded swiftly.
Learn how Sneha found her PR niche, brand strategy, and vision for Geeks and Experts.
A helpful episode to learn more about leverage PR for your brand!
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Rich Tu is a first generation Filipino-American and award-winning designer and artist residing in Brooklyn, NY. He is a Partner and Executive Creative Director at Sunday Afternoon. And hosts the Webby Honoree podcast First Generation Burden.
Clients and collaborators include: The New York Times, The New Yorker, MINI, NIKE, A24, Budweiser, Paramount, Adidas, Converse, G-Shock, American Express, NPR, NorthFace Purple Label, Coca-Cola, Verizon, Skype, Fuse TV, Alfa Romeo, Bombay Sapphire, and Hamilton The Musical, among others. Also, he has exhibited at galleries and festivals in New York, Los Angeles, Berlin, and Miami.
I met Rich at the launch of New York Design Club. In this interview Rich takes us behind-the-scenes of his career and personal story. This is a must listen for all creatives!
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Kelley Arena, Founder Golden Hour Ventures gives us a behind-the-scenes look of building and funding brands.
Why? Because women founders are still struggling for equity in accessing capital. In 2021, a record breaking year for venture capital, women-founded companies received just 2.3% of venture funds (Black women founders received 0.6% of the funding raised since 2009, and Latinx founders received 0.6%).
Leveraging her career in finance along with the power of community, Kelley launched Golden Hour Ventures to empower women to succeed in business. Whether it is access to funding to start their dream business, making their very first investment, or tip toeing into the world of cryptocurrency and web3; Kelley is here to provide strategic solutions.
Learn more about fundraising, brand building, and Kelley's story!
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Pianta began in 2018 in Francesca’s kitchen with her husband, Joanas Riccardi in their Brooklyn, NY home. They wanted to create nutritious, beautiful and vibrant food. What’s cool about their plant-based cheese is that it’s made with fermented & activated cashews, packed with enzymes, vitamins, adaptogenic herbs and live cultures.
Francesca shares their brand story, how they leveraged their career backgrounds (from culinary, cpg, to yoga), to launching Pianta in New York City. Such an inspiring story!
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Combining Mike's background of working for leading publications to growing early-stage startups and Nick's background in BioChemical and Environmental Engineering to sustainability in real estate private equity, the two friends launched Blobs. Blobs is a candy company that evokes the best of childhood, while just happening to be better for you.
We talk about their strategy of early retail testing, collecting customer data, and the power of old school cold outreach. Mike shares the vision of building the next leading brand in candy (that happens to have cleaner ingredients) and Nick shares advice about their launch in Sprouts.
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