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What can freelancers learn from those founding product-based businesses?
Katie Doherty is the co-founder of Founded Outdoors, a company dedicated to providing resources, programming, and community for emerging outdoor brands.
She is passionate about driving inclusive change through entrepreneurship and combines her experience in the tech start-up world and her love of the outdoors by supporting founders from idea to launch.
With her co-founder Enhao Li, she has created a thriving community of outdoor industry founders and has supported more than 65 founders through their accelerator programs like Embark, a program developed in collaboration with REI Co-op’s Path Ahead Ventures.
We chat about:
how crucial community is to business building embracing an iterative process to create the best possible product for your ideal customer aligning your professional mission with your personal values how Katie and Enhao came to create the Founded Outdoors communityConnect with Founded Outdoors:
foundedoutdoors.com instagram.com/foundedoutdoorsIf you want 2025 to be your era of freelance flow, I'd love to invite you to my new group coaching community.
Because you can have a full business AND be a human first.
This program is for the freelancer who...
is working their butt off, but not spending time doing what they love most. has a steady stream of clients, but not dream ones. makes ends meet, but wants more financial security. has some systems in place, but keeps overriding their boundaries. knows their values, but gets stuck trying to align them with a business model.I deeply believe that you can be an effective business owner who also sets boundaries and makes space for fun.
For 6 months, we’ll meet twice a month for 90 minute group calls and use a private Slack channel on an ongoing basis for round-the-clock community interaction.
You'll also get access to all past Just A Wild Thought workshop recordings and priority for future 1:1 coaching availability.
If you're a successful creative who knows there’s something more, I invite you to explore the program soon. We start in February, and the community is capped at 8 people.
Info here: https://www.justawildthought.com/findyourfreelanceflow
Connect with Justine:
Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast!
Please rate and review Creatives in the Wild on Apple Podcasts, Spotify, or wherever you listen.
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Sometime around years 2 or 3 of freelancing, you can find yourself facing new challenges, often resulting from all the things you did well when you first launched your business.
You hustled, you said YES to everything and everyone, and you made sh*t happen.
But now, you probably have plenty of work and clients, but you're not doing the work or living the life you expected to.
Learn the first steps I recommend for getting unstuck when you:
Find yourself working too much Keep saying yes to the wrong clients Don't feel safe in your business Run into friction in your systems Have trouble honoring your core values at workThen, if you're ready to implement change in your business so you can have more ownership over your time and energy...
✨ The Find Your Flow community coaching program is now open!Realign your business around what matters most to you.
This is a 6 month community coaching experience for the creative who’s spending so much time working in their business that they don’t make space to work on their business.
Join a team of established business owners who will support you through building sustainable practices into your work and life.
We start in January, and the community is capped at 8 people.
Check it out at https://www.justawildthought.com/findyourfreelanceflow.
Connect with Justine:
Resource mentioned: Client Matrix tool - https://justawildthought.podia.com/ideal-client-matrix Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast!
Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Emma Mary Murray (she/her) works as an environmental artist and teacher. She creates slow-crafted heirloom art pieces that honor the landscapes they depict. Her favorite materials include embroidery thread, up-cycled fabrics, and paints.
Emma also teaches art workshops for kids and grown-ups, and teaches all subjects part-time at a place-based school on Mount Desert Island in Maine.
Emma's transition from an art hobby to creative business Weaving together her passions of art and teaching Managing multiple income streams and avenues of work The beauty of creating a tactile, tangible, beautiful product Minimizing social media use in business Figuring out the building blocks of her year's schedule Using art to support advocacy efforts
We chat about:Resource mentioned: Off The Grid Podcast, www.offthegrid.fun
Connect with Emma:
Website: www.emmamarymurray.com IG: instagram.com/emmamarymurrayConnect with Justine:
Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast!
Please rate and review Creatives in the Wild on Apple Podcasts, Spotify, or wherever you listen.
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When we consider ourselves business owners instead of simply freelancers, we typically make more empowered choices in our work.
I'm sharing three shifts that I've noticed have helped my clients find more agency in the way they run their small creative businesses:
Understanding what you're hired to do: leading vs. executing Making time to work on your business, not just in it Knowing what to say no toPlus, I share some "homework" you can take to start implementing each shift right now.
✨ Introducing: The Find Your Flow community coaching program!This 6 month program is a space for 8 individuals looking for both coaching and community to develop the mindsets and skill sets required to really own being a business owner.
This is for you if you feel like you're constantly reacting to the industry and don't have enough time to optimize, envision, or be proactive in your future of your business.
We start January 2025.
Interested? Join the waitlist here.
Connect with Justine:
Waitlist for Find Your Flow: https://upbeat-thinker-5836.kit.com/230ce3d8ff Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast!
Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Julie Ellison (she/her) is an agriculture, travel & outdoor lifestyle photographer and filmmaker based in Chattanooga, Tennessee.
Julie has 15 years of storytelling experience, helping commercial and editorial clients engage their communities with photo and video content that has meaning and impact.
With guiding principles of sustainability and regenerative practices, her favorite stories reveal the intimate connection between humans and nature.
Julie's early work, from college to her role as editor of Climbing Magazine Transitioning to freelance and commercial work The changing landscape of journalism and content creation Making room for both passion and practicality Diversifying income streams across different creative arts Julie's tips for freelancers to pitch editors
We chat about:Connect with Julie:
Website: www.julieellison.com IG: instagram.com/_julie_ellison YouTube: youtube.com/_julie_ellison LinkedIn: www.linkedin.com/in/julie-ellison-367b705aConnect with Justine:
Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast!
Please rate and review Creatives in the Wild on Apple Podcasts, Spotify, or wherever you listen.
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Think of your least favorite client right now.
What would it take to make you excited to work with them? Or maybe nothing could?
Let's talk about:
How to train a client to be a better fit for the ways you like to work. How to approach the potential to expand services with a client. How to professionally fire a client if you're truly ready to part ways.Train, expand, or fire: Let's talk about how to audit your client roster.
Then, actually DO IT with the Client Matrix Tool!
With this tool, you'll grade your current client roster against the factors that are most important to you so you can make key decisions about whether you should fire a client, train your client, or expand working with a client.
Get the Client Matrix Tool here: https://justawildthought.podia.com/ideal-client-matrix
Connect with Justine:
Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast!
Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Chris Pew (he/him) is a co-founder and the CEO of snowsports apparel company TREW Gear.
In addition to the CEO responsibilities of a small business, Chris is also in charge of designing, developing, and sourcing their apparel and accessories.
TREW Gear is known for their backcountry oriented skiing and snowboarding bibs, and to my knowledge is one of the only companies that has plus size models available to their female identifying customers.
The advantages of lacking corporate experience when starting a business Outdoor industry challenges companies like TREW face Developing mutually beneficial relationships with freelancers and creatives TREW's focus on "human-centered innovation" in apparel Inclusive sizing in outdoor apparel The cyclical nature of the outdoor industry budgeting Strategies for freelancers to better understand brand needs and pitch effectively Performance marketing vs. brand marketing and how freelancers can collaborate
We chat about:LAST CALL to join the Money Clarity program's Q4 cohort!
This is the only money course you'll ever need as a freelancer.
Address your money mindset and financial practices head-on, while getting accountability and resources to help you reach your financial goals.
We have live coaching calls every month plus lifetime access to the six sections of the course. We even have a certified accountant join in one module to give you the ins and outs of the financial system!
Learn about the Money Clarity Program at https://www.justawildthought.com/money.
Connect with TREW:
Website: https://trewgear.com
Connect with Justine:
Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast!
Please rate and review Creatives in the Wild on Apple Podcasts, Spotify, or wherever you listen.
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Freelancers ask me all the time: How do I land new clients?
We could chat about that all day, but one thing is true for all freelancers:
We need to understand the Client Acquisition Cycle.
On this episode, I share about:
How trust is a top factor in whether or not you'll get hired How long it can really take to go from talking to working together Putting yourself in a potential client's shoes A few resources to check out, plus my upcoming Freelance Client Accelerator group programThe Freelancer Client Accelerator begins on October 2nd!
Over four weeks, we'll build out your strategy and systems for outreach so that you can find more steadiness and confidence in finding new work.
What you'll take away from the program:
A perfect positioning statement to distinguish yourself as a go-to freelancer An understanding of exactly what's needed for somebody to trust you enough to hire you A personal outreach strategy to implement consistently without dreading it An outline on how to run effective pitch phone calls with potential clientsCurious? Check out all the info at justawildthought.com/accelerator.
Connect with Justine:
Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast!
Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Dez Magelssen is the founder of Alpine Ridge Accounting, where she helps women-led, service-based business owners get a grip on their finances so they can stress less and enjoy more of what they love. Dez has over a decade of accounting experience and is based in Bozeman, MT, though you can work with her remotely.
Dez is also a collaborator on the Money Clarity Course for freelancers! We teamed up to offer a module in the course specifically around freelance business money management, including legal entities, tax filing, bookkeeping, and more.
Why and how freelancers should separate business and personal finances Whether to form an LLC or another entity Why to file quarterly taxes Whether there's a difference between expenses and deductions Figuring out what are qualified expenses when it comes to gear and apparel How to pay yourself through your business Saving enough for taxes and how much to anticipate
In this episode, we chat about:and more!
Enrollment is open for the Money Clarity program's Q4 cohort!
Most of us never had anybody teach us how to balance books or create a pricing model, and "unpacking money beliefs” probably wasn’t on the agenda either.
But just like you learned to be safe in the backcountry, take epic photos, or develop your craft, you can learn how to set up a practical and profitable financial foundation.
Address your money mindset and financial practices head-on, while getting accountability and resources to help you reach your financial goals.
We have live coaching calls every month plus lifetime access to the six sections of the course. We even have a certified accountant join in one module to give you the ins and outs of the financial system.
I believe this is the only money course you'll ever need as a freelancer.
We start October 1st and go through the rest of 2024, so you can kick off 2025 with the clarity and confidence you need to reach your financial goals while freelancing.
Learn about the Money Clarity Program at https://www.justawildthought.com/money.
Connect with Dez:
Website: https://www.alpineridgeaccounting.com/
Instagram: https://www.instagram.com/dezmagelssen
LinkedIn: https://www.linkedin.com/in/dez-magelssen-cfe-cpa-0b00a157
Facebook: https://www.facebook.com/profile.php?id=61561921606142
Connect with Justine:
Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast!
Please rate and review Creatives in the Wild on Apple Podcasts, Spotify, or wherever you listen.
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Alex Showerman (she/her) is a professional mountain biker, advocate, producer, event organizer and brand consultant. In June of 2022, Alex was named one of the top 20 most influential people in the outdoor industry by Outside Business Journal.
In spring 2024, Alex released her first film, "Coming Home," that touches on the struggle to find your place in action sports or the world as an underrepresented athlete and the joy of finding your community.
"Coming Home" was featured at Mountain Film Film Fest, won Best Storytelling at iF3 Mountain Bike Film Fest, and took home Most Inspiring Film at the No Man's Land Film Fest.
Celebrating the addition of women's riders to Red Bull Rampage 2024 Attaining brand support as an athlete Making a business case for creative projects and impactful storytelling Building a supportive community and mentorship network Overcoming personal and professional challenges, including a major injury The critical role of funding in creating films, events, and other creative projects
In this episode, we chat about:and more!
The Freelancer Client Accelerator is back this October!
This group program is a four-week dive into everything pitching.
In weekly 1.5 hour group coaching calls, get help with perfecting your positioning statement and how to communicate your value to your ideal clients.
You'll have the structure and accountability to build your personalized outreach strategy so that all of your pitching efforts actually pay off, including email templates, tracking, spreadsheets, accountability buddies, referral partners, and different resources.
Learn about the Accelerator at justawildthought.com/accelerator.
Connect with Alex:
Website: https://www.alexshowerman.com/
Instagram: http://instagram.com/alexshowerman
Freehub article Alex mentioned by Nicole Formosa
Connect with Justine:
Website: https://www.justawildthought.com
Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast!
Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Cole Heilborn (he/him) is the Creative Director of film production studio Port Side Productions.
His "company of one plus contractors" helps brands in the outdoor and active lifestyle world tell stories that cut through the clutter on the internet and help marketers achieve their goals.
Cole is also the host of the Backcountry Marketing Podcast (on which I was a guest on this money episode and this freelancing episode).
In this episode, we chat about: Cole's journey from video production hobbyist to full-time business owner Pricing philosophy, value-based pricing challenges in video production industry Choosing team members for video projects based on skills and compatibility Expressing your creative value beyond just deliverables Finding clients who already value your work, rather than convincing them The vulnerability behind both creating and selling creative work and pushing through discomfort Avoiding distractions— even learning can be a distraction from creating Prioritizing client relationships and high quality work to succeed in freelancing and more!Enrollment is open for the Money Clarity program's Q4 cohort!
Most of us never had anybody teach us how to balance books or create a pricing model, and "unpacking money beliefs” probably wasn’t on the agenda either.
But just like you learned to ski, take epic photos, or develop your craft, you can learn how to set up a practical and profitable financial foundation.
Address your money mindset and financial practices head-on, while getting accountability and resources to help you reach your financial goals.
We have live coaching calls every month plus lifetime access to the six sections of the course. We even have a certified accountant join in one module to give you the ins and outs of the financial system.
I believe this is the only money course you'll ever need as a freelancer.
We start October 1st and go through the rest of 2024, so you can kick off 2025 with the clarity and confidence you need to reach your financial goals while freelancing.
Learn about the group program here.
Connect with Cole:
Website: https://www.portsidepro.com/ LinkedIn: https://www.linkedin.com/company/19087744/admin/feed/posts/Connect with Justine:
Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast!
Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Not all clients are created equal.
When I was a new freelancer, I didn't know any better when it came to selecting work that was a great partnership and would often settle for a paycheck or what "potential" I thought working with a client could give me.
In one particularly difficult case, my client would call me every day to check in even though I had other client work to do and you know- I had a life!
So, let's talk about how to navigate client selection so you end up with a roster of clients you're genuinely excited about.
Listen to hear about filtering potential clients through discovery processes, establishing clear expectations with new clients, and professionally declining or managing poor-fit clients.
Struggling with tough clients right now?
Check out the "Managing Tough Clients" Workshop recording!
Ever had a client who pushes your boundaries? Maybe they ask for discounts, try to change your scope, or never respond? This workshop dives into how to both prevent and handle client relationship issues. Learn how to take leadership in your client partnerships.
Connect with Justine:
Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast!
Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Amy Sabreen (she/her) is a director, producer, writer and 3-time Emmy Award winner.
She’s directed and produced top-rated unscripted television shows as well as award-winning documentary and branded content on 14,000-foot peaks, in the remote Alaskan tundra, below the ocean's surface, and in 17 countries.
Career highlights include producing NBC’s Primetime Paralympic coverage in Beijing, producing features for NBC Olympics, X Games and a wide array of sports, adventure and socially conscious programming.
This year, Amy began a new adventure, transitioning from freelance to a full time position as Director, Creative Production for Alterra Mountain Company.
In this episode, Justine and Amy chat about:How Amy turned her first professional opportunity into many more
The importance of building trust and maintaining relationships with clients
Asking great questions is better than pretending you know more than you do
Being nervous means that you care and want to do a great job
Choosing your criteria for what work to say yes or no to
The tricky line of being a high performer and trying to avoid overworking
Working as a woman in a male-dominated industry and the pressure that comes with it
Freelancers need to follow up with potential clients; people are busy and emails slip through the cracks
How Amy figures out whether a freelancer is a great fit for a project
Amy's dad's three questions to ask yourself when you're debating taking a job
and more!Connect with Amy
Website: https://sabreenmedia.com
Instagram: https://www.instagram.com/amysabreen
Connect with Justine:
Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast!
Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Tori Duhaime (she/they) is a photographer and movement artist based in Richmond, Virginia.
She works in the outdoor industry space as a photographer, marketing professional, program coordinator, and social media specialist. Their workflow and creative approach is heavily informed by her former career in dance as well as the abundant community gained over the course of years and places.
In addition to capturing others' experiences in motion, Tori is a serial hobbyest from skiing to mountain and gravel cycling, climbing, rafting, hiking, and beyond. She is the co-creator of the Outdoor Adventure Photo Coalition in Richmond.
In this episode, Justine and Tori chat about:Tori's journey from professional dancing to photography and movement art, and how her dance background informs her creative work
The work of finding a new creative community after a cross-country move
The rich sense of community in Richmond, VA, especially in cycling
Building an inclusive community through mutual aid and reciprocity
Dismantling scarcity mindset in freelancing: we can collaborate instead of compete
How photography is an opportunity for representation and Tori's creative ways of using her art for inclusion
Building a group for photographers to collaborate on a deeper level, rather than just taking the perfect shot
The issues around complaining about people moving to west coast outdoor hubs
The incredible benefits of east coast outdoor hubs, including Richmond
How marketing departments need to examine their personal and professional channels for representation
and more!Connect with Tori
Website: https://www.toriduhaime.com Instagram: https://www.instagram.com/toriduhaime The Outdoor Adventure Photo Coalition: https://www.instagram.com/outdooradventurephotocoalition/Connect with Justine:
Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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In my first few years as a coach and in all 7 years of my freelance work, I avoided money talk.
But as time went on, I realized how crucial it is to examine both our relationships with money and how we manage it in order to have a sustainable business and a purposeful life in a capitalist world.
I got there in part thanks to Rachel Rodgers, a business coach and CEO of Hello7, who helps women and marginalized communities empower themselves financially. Her book "We Should All Be Millionaires" changed everything for me.
And since I now love diving into money with my clients, this week we're diving into three money tendencies I see often in my clients and how they can hold us back.
I'll share a tip on how to work through each tendency and how the Money Clarity Course for Freelancers has resources to guide you to a more empowered financial mindset and management practices.
Listen to hear about:
Money Avoidance:
"I don't know anything about money." "It's not polite." "Money is evil." "I can't even think about the state of my finances." The massive cost in avoiding looking at your money and how it takes away from your agency and ability to make informed decisions A tip to learn to become more comfortable with the discomfort around moneyMoney Overwhelm:
"I feel so confused on what I need to do with my money." "I can't tell if this financial advice is valid or right for me." "I have analysis paralysis after going down the Google rabbit hole." How some freelancers are open and willing to talk about and think about money, but get in the weeds with the more tactical, hands-on side of it. A tip to collect data to figure out your current money status and where you're headed.Money Complacency:
"I'm getting by okay, but know I could make better money moves." "I'm not sure if my positioning matches my pricing and wonder what raising my prices would do." "I wish I could prioritize money management but no one is holding me accountable." Your price is costing you: The small choices you make around money affect you in the long run, which can hurt if you're not making informed choices. How to take action and start making empowered money moves in the future.The Money Clarity Course for Freelancers Q3 cohort begins July 1, 2024!
If you resonate with any or multiple of the tendencies I talk about here, you might love the Money Clarity Course this summer.
It gives you an opportunity to be brave in addressing your money mindset and practices head-on, while providing accountability and resources to help you reach your financial goals.
I spent years putting together this course and believe it's the only money course you'll ever need as a freelancer.
We have live coaching calls every month plus lifetime access to the six sections of the course. We even have a certified accountant join in one module to give you the ins and outs of the financial system.
This entire course is built to help you do the work. I have both the tools and coaching to help you get there. Let's do this.
Explore the Money Clarity Course
Resources Mentioned:
Rachel Rodgers
Hello Seven
justawildthought.com/money
Connect with Justine:
Website: https://www.justawildthought.com
Instagram: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Freelancers: Join us for a 2-hour Intensive on June 27th all about authentic selling to turn a prospective client into a paying client!
We'll cover how to lead potential client conversations, skill sets and tools available to you in those discussions, and a play by play, ready-to-use template created for you so you have an outline for every client conversation you're going to have moving forward.
This is a tried and true process that I have developed in co creation with my clients and I'm so excited to share it with you on June 27th. RSVP here.
Colleen Goldhorn (she/her) is a freelance graphic designer and photographer who lives and breathes all things outdoor adventure.
She has over a decade of experience working with clients on design, photography, and branding projects, and founded her business with the mission of strategically connecting outdoor brands to their target audience.
Through her business, Colleen Goldhorn Creative Co., she draws her inspiration from time spent outdoors, and specializes in working with clients who share her love of backpacking, road tripping, and adventure travel.
In this episode, Justine and Colleen chat about: How a long hike on the Appalachian Trail eventually inspired Colleen to try freelancing The steps Colleen took to move from corporate to full-time freelancing during the pandemic The mindset needed to shift from freelancer to business owner and taking yourself seriously Allowing herself space to work on personal creative projects in addition to work and making time for rest If you're working 9 to 5 as a freelancer, why not take a full time employer job? How Colleen implements a 3-day workweek and the benefits from it Being flexible with the ebb and flow of work in order to balance workload and rest The professionalism that reflects in being very organized, and how Colleen stays organized with client work How Colleen structured her own project management system Being a one-stop shop for clients' creative needs and creating a comprehensive creative strategy Adding strategic steps and measurable metrics in client communications to maximize impact in work together The importance of strategically relating to intended audiences through visuals and copy and more!Sign up for the authentic selling Intensive on June 27th.
Connect with Colleen
Website: www.colleengoldhorn.com Instagram: instagram.com/colleengoldhorn_creativecoConnect with Justine:
Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Latasha Greene (she/her) is the owner and head artist of Jitterbug Art Studio. She's originally from Baltimore and currently lives in Denver, CO as a full time outdoor artist.
Latasha creates bright and engaging imagery that celebrates diversity in the outdoors, illustrates the healing powers of nature, and showcases the importance of conservation.
Her past clients include Otterbox, Brown Girls Climb, Merrell, Range Magazine, Craghoppers, SNEWS, Access Fund, The North Face and more.
In this episode, Justine and Latasha chat about: Why Latasha decided to move across the country to dive deeper into art and get out of her comfort zone How she put herself in the right places for opportunities in the outdoor industry to come to her The opportunities that came with connecting with other female artists and entrepreneurs Latasha’s first big project: a hotel mural that spurred future work Why Latasha doesn’t believe in imposter syndrome Resisting gatekeeping, comparison and competition as a business owner Benefits and challenges of building a Patreon membership Diversifying creative work to avoid being boxed into a single form or style Collaborating with brands for social justice causes Breathing life into creative work when she feels burnt out or uninspired Structuring the creative process to be more efficient and less reliant on inspiration The importance of true rest and breaks
and more!Connect with Latasha
Patreon: www.patreon.com/jitterbug_art Instagram: instagram.com/jitterbug_art Youtube: heyjitterbug_ on youtube Website: www.jitterbugart.comConnect with Justine:
Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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I've worked with freelancers for over 6 years and was a freelancer myself for most of my 20s. On new solo episodes of Creatives in the Wild, I'm sharing wisdom and research I've gained from those experiences, so you can learn tools and strategies to use in your business right away!
Today, we're diving into the two main elements freelancers need in order to go from side hustle to full time (or to simply find more ease in their business).
Listen to hear about:
Being good at your craft, especially in a world of increasing AI The importance of selling and sharing your own perspective and point of view Having your own approach and style to make it easier for clients to work with you Prioritizing personal work as a way to strengthen your skillsets and find more work Protecting yourself against burnout by creating blank space for your inner creative Being good at business: client management, services, and pricing Nobody is born being a great entrepreneur, it's a learned skill Selling a service that offers a purpose and gives an end result to clients Money mindset and how it can shift a hobby into a functioning business Choosing pricing models that suit your personal financial needs Creating safety when deciding to go from side hustle to full time Being comfortable with the discomfort of finding clients Using empathy and listening in order to get jobs Why collecting no's is a good practice How craft and business skills feed into each other How your adventurous spirit can help you run your business Use this episode as a personal pep talk if you're feeling discouraged in freelancing this year!Resources mentioned:
Workshop recordings: https://www.justawildthought.podia.com
Tools and templates for freelancers: https://justawildthought.com/tools
Gear Library of free tools: https://justawildthought.com/free-resources
Connect with Justine:
Website: https://www.justawildthought.com
Instagram: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Kaylee Litle (she/her) is the founder of Kindling Design, a graphic design studio specializing in branding, web, and brand experiences for outdoor-minded companies.
Through thoughtful design and creative problem solving, Kaylee's Signature Bonfire Brand Process offers clients an in-depth, guided experience through creating a meaningful visual identity that stands out.
In this episode, Justine and Kaylee chat about: How building relationships and setting consistent expectations are keys to business. Questions to help determine whether a potential client is a good fit for you. How taking charge in the client relationship serves both parties. The importance of having an established process for client work. Question asking as a skill to determine your own needs and those of your clients How Kaylee differentiates being a "creative" vs. a "designer" Understanding yourself, your "why", and your work's "why" A creative way to brainstorm potential new services to offer How transparency is more valuable than money You are your biggest hurdle: Tips for newer freelancers and more!Connect with Kaylee
Website: https://www.kindlingdesignco.com Instagram: https://www.instagram.com/kindlingdesignConnect with Justine:
Website: https://www.justawildthought.com
Instagram: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Micheli Oliver (she/they) is a filmmaker, photographer and storyteller based in Denver, Colorado. Her work centers her family, BIPOC, LGBTQIA+ and femme voices to facilitate connection and help folx build strong relationships with the land.
Micheli works to create safe spaces for honest and joyful storytelling across different creative media and just premiered her debut film "Provide."
In this episode, Justine and Micheli chat about: - Growing up in Colorado with a passion for hunting, fishing, and camping
- How being stranded in the middle of Idaho with a new camera led her to photography as a potential career path
- Challenging the way that media portrays time outdoors; there's no one way to be outside
- Uniting diverse groups through their love and appreciation of the land
- Personal values and ethics in creativity, selling, and the outdoor industry
- Embracing truth and joy in storytelling
- Projects and people that inspire her like: Jojo The Toad Musical, Max Romey and Alexandra Houchin - The joy and learnings of working with the Eastern Band of Cherokee Indians in North Carolina
- The challenges of balancing commercial projects with personal projects and more!Connect with Micheli
Website: https://www.michelioliver.com Instagram: https://www.instagram.com/micheliphotoConnect with Justine:
Website: https://www.justawildthought.com
Instagram: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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